Social Media And Destination Marketing Overview

Social Media and Destination Marketing: Sector Analysis & Preview

  • Ongoing
  • October 2020
  • REP-GB-3018
  • Format: PDF/PPT/Excel
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This Social Media And Destination ing Overview market study offers a comprehensive analysis of the business models, key strategies, and respective market shares of some of the most prominent players in this landscape. Along with an in-depth commentary on the key influencing factors, market statistics in terms of revenues, segment-wise data, region-wise data, and country-wise data are offered in the full study. This study is one of the most comprehensive documentation that captures all the facets of the evolving Social Media And Destination ing Overview market.

The marriage of social media and tourism is a success and observers believe that this honeymoon will continue. The influence of social media on tourism has spread like a wildfire and it will continue to grow in the years to come. The pact between social media and tourism has a long drawn effect on the entire growth of the hospitality and tourism sector. Social media is acting as a sheath for the tourism industry and protecting it from adverse market conditions. Most of the hotels are frequently using social media platforms for voicing out new campaigns. Social media and destination marketing has created quite a buzz in the global hospitality and tourism sector. Experts believe that a well-crafted social media campaign can influence the decisions of customers to lure them in to a deal. 

Since the year 2010 the social media landscape of the world has changed immensely. Social media and destination marketing is calling the shots in the tourism and hotel industry. An effective tweet can have a turn table effect on the branding and publicity of a particular tourist destination or property. Social media and destination marketing is an extremely significant tool for the tourism industry and it is gradually grasping the market and several stakeholders are milking the benefits of this new emerging trend.

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Social Media and Destination Marketing: Ease of Doing Business

Social media and destination marketing has not only changed the fabric of the tourism and hospitality industry; it has also injected new energy into the destination marketing segment. By topping the conventional tour and destination marketing maneuvers, social media and destination marketing is piercing fast into the sector. There are multiple reasons that are fuelling the growth of this process. A huge global social media savvy population is adding extra fodder to social media and destination marketing. Several studies conducted in the past have predicted a steady growth in the usage of social media. Social media platforms such as Facebook, Twitter, and LinkedIn are the most influential social media platforms frequently used by several hoteliers and destination marketing companies. The sudden spur of social media platforms has had a positive impact on social media and destination marketing. Approximately 90% of marketers around the world prefer to use social media for marketing. The change in customer demographics and abundance of millennial buyers are a boon for social media and destination marketing. The extremely competitive market of social media is crowded with several effective new social media apps, which is impacting destination marketing through social media.

Social media and destination marketing helps connect directly with the targeted customers and also opens an alley of communication between service providers and customers. Social media provides an open and interactive platform for travellers to share their views. Social media and destination marketing has enhanced the ease of doing business and has buckled up the concept of word-of-mouth marketing. The global outreach of social media and destination marketing is massive and this new trend is slowly but steadily shelving orthodox destination marketing concepts.

Social Media and Destination Marketing: Restraints

Though social media and destination marketing is grabbing eyeballs of many of the major hoteliers and destination marketing institutions, its usage is very limited within the young and the millennial population of the world. A massive chunk of adults and senior citizens are avoiding social media platforms before planning a long awaited tour. Social media is a fast changing platform where the life of the information is temporary. This is also sliding down the demand for social media and destination marketing.

Social Media and Destination Marketing: Leading Social Platforms

There are several key players in the social media marketing segment who provide extremely reliable and user-friendly services. Destination marketers today frequently use Facebook, Twitter, LinkedIn, Instagram and Periscope to reach out to their targeted customers.

This comprehensive report equips readers with lucid information and analysis on the sector. Future Market Insights’ experienced travel and tourism analysts bring to you accurate and unbiased information to help you make crucial decisions with confidence.

The report offers a 360° view – bringing to the fore key drivers, restraints, opportunities, and challenges prevailing in the sector. To offer readers actionable insights, detailed information on historical trends, current scenario, and future projections is provided in the report. 

The report specifically focusses on the leading companies operating in this sector, highlighting their key developmental strategies. A holistic analysis of the leading players is highlighted to help decision makers understand the overall competitive landscape.

What Can Readers Expect from this Report?

  • An overview of the sector, including the key factors that have shaped patterns and demand
  • Not just data, but insights that you can incorporate in your strategic decision making
  • Nuanced underlying factors that influence consumer behaviour
  • Data points to understand the past, analyse the present, and project the future
  • Trends that will impact the sector in the short- and long-term
  • Deeper understanding of the target audience, their motivations, aspirations, and expectations from service providers

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Social Media And Destination Marketing Overview

Report Highlights:

  • Detailed overview of parent market
  • Changing market dynamics in the industry
  • In-depth market segmentation
  • Historical, current and projected market size in terms of volume and value
  • Recent industry trends and developments
  • Competitive landscape
  • Strategies of key players and products offered
  • Potential and niche segments, geographical regions exhibiting promising growth
  • A neutral perspective on market performance
  • Must-have information for market players to sustain and enhance their market footprint
Frequently Asked Questions

What research methodology is used to develop the Social Media And Destination Marketing Overview report?
  • FMI utilizes three branched methods to derive market measurements used to compile any report study (data derivation, triangulation and validation).
  • These approaches include accumulating data from both primary and secondary sources
  • Primary research involves interviews with industry operators and FMI's network of contacts spanning the world's value chain of the Social Media And Destination Marketing Overview. This is supported by a comprehensive literature analysis of information gathered through secondary sources
  • Analysis of several middle market stakeholders for country-wise data

In addition to up-to-date market figures and customized of the Social Media And Destination Marketing Overview, FMI offer consulting services to help businesses within industry navigate challenges and take well-informed decisions amidst the breakneck competition.

  • Most of the competitors are segregated according to their market share in 'Tier' wise statures.
  • Global market participants are scrutinized and global competition metrics are included with numerous competitor profiles referring to their business background and go-to market strategies.
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