The marriage of social media and tourism is a success and observers believe that this honeymoon will continue. The influence of social media on tourism has spread like a wildfire and it will continue to grow in the years to come. The pact between social media and tourism has a long drawn effect on the entire growth of the hospitality and tourism sector. Social media is acting as a sheath for the tourism industry and protecting it from adverse market conditions. Most of the hotels are frequently using social media platforms for voicing out new campaigns. Social media and destination marketing has created quite a buzz in the global hospitality and tourism sector. Experts believe that a well-crafted social media campaign can influence the decisions of customers to lure them in to a deal.
Since the year 2010 the social media landscape of the world has changed immensely. Social media and destination marketing is calling the shots in the tourism and hotel industry. An effective tweet can have a turn table effect on the branding and publicity of a particular tourist destination or property. Social media and destination marketing is an extremely significant tool for the tourism industry and it is gradually grasping the market and several stakeholders are milking the benefits of this new emerging trend.
Social Media and Destination Marketing: Ease of Doing Business
Social media and destination marketing has not only changed the fabric of the tourism and hospitality industry; it has also injected new energy into the destination marketing segment. By topping the conventional tour and destination marketing maneuvers, social media and destination marketing is piercing fast into the sector. There are multiple reasons that are fuelling the growth of this process. A huge global social media savvy population is adding extra fodder to social media and destination marketing. Several studies conducted in the past have predicted a steady growth in the usage of social media. Social media platforms such as Facebook, Twitter, and LinkedIn are the most influential social media platforms frequently used by several hoteliers and destination marketing companies. The sudden spur of social media platforms has had a positive impact on social media and destination marketing. Approximately 90% of marketers around the world prefer to use social media for marketing. The change in customer demographics and abundance of millennial buyers are a boon for social media and destination marketing. The extremely competitive market of social media is crowded with several effective new social media apps, which is impacting destination marketing through social media.
Social media and destination marketing helps connect directly with the targeted customers and also opens an alley of communication between service providers and customers. Social media provides an open and interactive platform for travellers to share their views. Social media and destination marketing has enhanced the ease of doing business and has buckled up the concept of word-of-mouth marketing. The global outreach of social media and destination marketing is massive and this new trend is slowly but steadily shelving orthodox destination marketing concepts.
Social Media and Destination Marketing: Restraints
Though social media and destination marketing is grabbing eyeballs of many of the major hoteliers and destination marketing institutions, its usage is very limited within the young and the millennial population of the world. A massive chunk of adults and senior citizens are avoiding social media platforms before planning a long awaited tour. Social media is a fast changing platform where the life of the information is temporary. This is also sliding down the demand for social media and destination marketing.
Social Media and Destination Marketing: Leading Social Platforms
There are several key players in the social media marketing segment who provide extremely reliable and user-friendly services. Destination marketers today frequently use Facebook, Twitter, LinkedIn, Instagram and Periscope to reach out to their targeted customers.
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Social Media And Destination Marketing Overview
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