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Social Advertising Tools Market Outlook (2022-2032)

[323 Pages Report] The global social advertising tools market is anticipated to reach US$ 3,35,822.0 million by 2032, up from US$ 1,28,729.0 million in 2022, with a CAGR of 10.1% during the forecast period.

Rising investment in digital advertising by organizations across different industries is projected to scale up the global social advertising tools market growth.The demand also grows as a number of companies use these tools to expand business reach and drive traffic to their websites and create ads for target audience groups right down to specific individuals based on their interests.

Social media advertising has become the core business strategy by organizations across the world, thereby fostering the market as these tools also have various features to track ad performance, revise ad budgets & schedules, & edit existing ads.

Report Attribute Details
Social Advertising Tools Market Value (2022) US$ 1,28,729.0 Million
Social Advertising Tools Market Anticipated Forecast Value (2032) US$ 3,35,822.0 Million
Social Advertising Tools Market Projected Growth Rate (2022 to 2032) 10.1%

Every industry must be present on every social platform in order to spike their visibility and reach due to the widespread adoption of social media through mobile, computers, and tablets for daily tasks, in turn surging the demand for social advertising tools.

Likewise, there is a tonne of potential for travel and tourism on these platforms, including travel planning and booking, increased travel brand awareness, mobile ticketing, personalised itinerary builders, mPay tools, opportunities for exceptional ROI and more.

The adoption of social advertising tools is bolstered by various organizations as they can obtain a wealth of data about consumer perceptions of their brands, using that data to plan their marketing and sales initiatives.

Furthermore, businesses can use social media management tools to increase their brand awareness and gain a competitive edge by using these tools to analyse the market, the competition, and user behaviour on social media platforms.

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What Factors are Shaping the Social Advertising Tools Market?

Increasing social media users in tandem with expanding social media communication volumes are expected to surge the demand for social advertising tools to a significant extent. Moreover, the constant rise in the number of time people spend on social media contributes to the growth of the global social advertising tools market. The rising focus on delivering personalized content based on overall user behaviour & preference holds sway over the global social advertising tools adoption trends.

The future market trends are augured well by the expanding small and medium-sized enterprises (SMEs) and continuous preference for social media adverting tools to reach customers. However, constraints on lack of proper insights into whether social media advertising channels have generated any revenue business are identified as restraints that likely deter the progression of the global social advertising tools market.

Virtual Reality and Augmented Reality to Amplify North America’s Potential

With an anticipated market share of 35.5% in terms of revenue in 2022, North America is expected to lead the social advertising tools market over the forecast period, boosted by technological developments in virtual reality and augmented reality.

Additionally, the social advertising tools market growth is being accelerated by the region's rapidly increasing internet user population. The market in this region is also anticipated to be driven by the rising investments in digital advertising, particularly in social media consulting.

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Rising Number of Influencers in Key Tourist Locations to Underpin Growth in Europe

By 2022, Europe social advertising tools market is likely to get hold of a share of about 23.4% in 2022. The adoption of social advertising tools is expected to grow as a result of the estimated sharp increase in smartphone penetration and the rising number of users who have access to the internet in the region.

The World Bank reports that Germany has a sizable population of frequent internet users, which has aided in the development of social media, where one of the main ways to access social media content is through smartphones.

How is the Start-up Ecosystem in the Social Advertising Tools Market?

Business models change over time, sometimes as a result of market changes and other times as a result of technological advancements, which leads to the emergence of exciting new trends.

A legion of start-ups in the social advertising tools market is proliferation from various countries, bringing about emerging trends in the social advertising tools market.

For example, one of the latest start-ups, Sprinklr, is a software for managing the customer experience in the cloud. The platform enables businesses to use public discourse on cutting-edge platforms to gain useful insights for bettering marketing, advertising, customer service, product development, and other areas. Accenture, Cognizant, Deloitte, IBM, RichRelevance, SHIFT, and this moment are some of the partners. It acquired Scup, Branderati, Dachis Group, TBG, GetSatisfaction, and Pluck in addition to new brand analytics.

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What is the Competition Landscape in the Social Advertising Tools Market?

The market for social advertising tools is highly competitive with various key players involving in strategies such as mergers & acquisitions, partnerships, collaborations, etc., in turn shaping the social advertising tools market trends and forecast.

Some of such recent developments are:

  • For Adobe Commerce, Adobe unveiled a live search powered by AI. Retailers using Adobe Commerce can give their customers relevant, customised search results based on their needs.
  • In order to bring HCL Software's cloud-native Digital Experience (DX) and Unica Marketing platforms to Google Cloud, HCL Technologies and Google Cloud recently announced the expansion of their strategic partnership.

Key Players

  • Hootsuite Inc.
  • Facebook (Facebook Ads Manager)
  • Qwaya
  • AdEspresso, Inc.
  • Social Ads Tool
  • ADSTAGE
  • goraPulse
  • Sprout Social, Inc.
  • Driftrock Ltd.
  • AdRoll.com

Report Scope

Report Attribute Details
Growth Rate CAGR of 10.1% from 2022 to 2032
Base Year for Estimation 2021
Historical Data 2016 to 2021
Forecast Period 2022 to 2032
Quantitative Units Revenue in US$ Million and CAGR from 2022 to 2032
Report Coverage Revenue Forecast, Volume Forecast, Company Ranking, Competitive Landscape, Growth Factors, Trends and Pricing Analysis
Segments Covered
  • Platform
  • Organization Type
  • End Use
  • Region
Regions Covered
  • North America
  • Latin America
  • Asia Pacific
  • The Middle East and Africa
  • Europe
Key Countries Profiled
  • USA
  • Canada
  • Brazil
  • Argentina
  • Germany
  • UK
  • France
  • Spain
  • Italy
  • Nordics
  • BENELUX
  • Australia & New Zealand
  • China
  • India
  • ASEAN
  • GCC
  • South Africa
Key Companies Profiled
  • Hootsuite Inc.
  • Facebook (Facebook Ads Manager)
  • Qwaya
  • AdEspresso, Inc.
  • Social Ads Tool
  • ADSTAGE
  • goraPulse
  • Sprout Social, Inc.
  • Driftrock Ltd.
  • AdRoll.com
Customization Available Upon Request

Key Segments Profiled in the Social Advertising Tools Market Survey

By Platform:

  • Facebook
  • LinkedIn
  • Twitter
  • Instagram
  • Pinterest
  • Others

By Organization Type:

  • Micro & Small Enterprises
  • Medium Enterprise
  • Large enterprise

By End Use:

  • e-Commerce & Retail
  • BFSI
  • Medical & Healthcare
  • Transportation & Logistics
  • Media & Entertainment
  • Others

By Region:

  • North America
  • Latin America
  • Asia Pacific
  • Middle East and Africa
  • Europe

Frequently Asked Questions

What is the Growth Outlook for the Social Advertising Tools Market?

The social advertising tools market is set to advance at a CAGR of 10.1% (2022-2032).

What is the Estimated Social Advertising Tools Market Share of North America?

North America is likely to hold a social advertising tools market share of 35.5% in 2022.

What is the Future of the Social Advertising Tools Market?

Social advertising tools market is anticipated to account for about US$ 3,35,822.0 million by 2032.

Table of Content

1. Executive Summary

    1.1. Global Market Outlook

    1.2. Demand-side Trends

    1.3. Supply-side Trends

    1.4. Technology Roadmap Analysis

    1.5. Analysis and Recommendations

2. Market Overview

    2.1. Market Coverage / Taxonomy

    2.2. Market Definition / Scope / Limitations

3. Market Background

    3.1. Market Dynamics

        3.1.1. Drivers

        3.1.2. Restraints

        3.1.3. Opportunity

        3.1.4. Trends

    3.2. Scenario Forecast

        3.2.1. Demand in Optimistic Scenario

        3.2.2. Demand in Likely Scenario

        3.2.3. Demand in Conservative Scenario

    3.3. Opportunity Map Analysis

    3.4. Investment Feasibility Matrix

    3.5. PESTLE and Porter’s Analysis

    3.6. Regulatory Landscape

        3.6.1. By Key Regions

        3.6.2. By Key Countries

    3.7. Regional Parent Market Outlook

4. Global Social Advertising Tools Market Analysis 2017-2021 and Forecast, 2022-2032

    4.1. Historical Market Size Value (US$ Mn) Analysis, 2017-2021

    4.2. Current and Future Market Size Value (US$ Mn) Projections, 2022-2032

        4.2.1. Y-o-Y Growth Trend Analysis

        4.2.2. Absolute $ Opportunity Analysis

5. Global Social Advertising Tools Market Analysis 2017-2021 and Forecast 2022-2032, By Platform

    5.1. Introduction / Key Findings

    5.2. Historical Market Size Value (US$ Mn) Analysis By Platform, 2017-2021

    5.3. Current and Future Market Size Value (US$ Mn) Analysis and Forecast By Platform, 2022-2032

        5.3.1. Facebook

        5.3.2. LinkedIn

        5.3.3. Twitter

        5.3.4. Instagram

        5.3.5. Pinterest

        5.3.6. Others

    5.4. Y-o-Y Growth Trend Analysis By Platform, 2017-2021

    5.5. Absolute $ Opportunity Analysis By Platform, 2022-2032

6. Global Social Advertising Tools Market Analysis 2017-2021 and Forecast 2022-2032, By End-user type

    6.1. Introduction / Key Findings

    6.2. Historical Market Size Value (US$ Mn) Analysis By End-user type, 2017-2021

    6.3. Current and Future Market Size Value (US$ Mn) Analysis and Forecast By End-user type, 2022-2032

        6.3.1. Micro & Small enterprises

        6.3.2. Medium enterprise

        6.3.3. Large enterprise

    6.4. Y-o-Y Growth Trend Analysis By End-user type, 2017-2021

    6.5. Absolute $ Opportunity Analysis By End-user type, 2022-2032

7. Global Social Advertising Tools Market Analysis 2017-2021 and Forecast 2022-2032, By End-user industry

    7.1. Introduction / Key Findings

    7.2. Historical Market Size Value (US$ Mn) Analysis By End-user industry, 2017-2021

    7.3. Current and Future Market Size Value (US$ Mn) Analysis and Forecast By End-user industry, 2022-2032

        7.3.1. E-commerce & Retail

        7.3.2. BFSI

        7.3.3. Medical & Healthcare

        7.3.4. Transportation & Logistics

        7.3.5. Media & Entertainment

        7.3.6. Others

    7.4. Y-o-Y Growth Trend Analysis By End-user industry, 2017-2021

    7.5. Absolute $ Opportunity Analysis By End-user industry, 2022-2032

8. Global Social Advertising Tools Market Analysis 2017-2021 and Forecast 2022-2032, By Region

    8.1. Introduction

    8.2. Historical Market Size Value (US$ Mn) Analysis By Region, 2017-2021

    8.3. Current Market Size Value (US$ Mn) Analysis and Forecast By Region, 2022-2032

        8.3.1. North America

        8.3.2. Latin America

        8.3.3. Europe

        8.3.4. Asia Pacific

        8.3.5. MEA

    8.4. Market Attractiveness Analysis By Region

9. North America Social Advertising Tools Market Analysis 2017-2021 and Forecast 2022-2032, By Country

    9.1. Historical Market Size Value (US$ Mn) Trend Analysis By Market Taxonomy, 2017-2021

    9.2. Market Size Value (US$ Mn) Forecast By Market Taxonomy, 2022-2032

        9.2.1. By Country

            9.2.1.1. U.S.

            9.2.1.2. Canada

        9.2.2. By Platform

        9.2.3. By End-user type

        9.2.4. By End-user industry

    9.3. Market Attractiveness Analysis

        9.3.1. By Country

        9.3.2. By Platform

        9.3.3. By End-user type

        9.3.4. By End-user industry

    9.4. Key Takeaways

10. Latin America Social Advertising Tools Market Analysis 2017-2021 and Forecast 2022-2032, By Country

    10.1. Historical Market Size Value (US$ Mn) Trend Analysis By Market Taxonomy, 2017-2021

    10.2. Market Size Value (US$ Mn) Forecast By Market Taxonomy, 2022-2032

        10.2.1. By Country

            10.2.1.1. Brazil

            10.2.1.2. Mexico

            10.2.1.3. Rest of Latin America

        10.2.2. By Platform

        10.2.3. By End-user type

        10.2.4. By End-user industry

    10.3. Market Attractiveness Analysis

        10.3.1. By Country

        10.3.2. By Platform

        10.3.3. By End-user type

        10.3.4. By End-user industry

    10.4. Key Takeaways

11. Europe Social Advertising Tools Market Analysis 2017-2021 and Forecast 2022-2032, By Country

    11.1. Historical Market Size Value (US$ Mn) Trend Analysis By Market Taxonomy, 2017-2021

    11.2. Market Size Value (US$ Mn) Forecast By Market Taxonomy, 2022-2032

        11.2.1. By Country

            11.2.1.1. Germany

            11.2.1.2. U.K.

            11.2.1.3. France

            11.2.1.4. Spain

            11.2.1.5. Italy

            11.2.1.6. Rest of Europe

        11.2.2. By Platform

        11.2.3. By End-user type

        11.2.4. By End-user industry

    11.3. Market Attractiveness Analysis

        11.3.1. By Country

        11.3.2. By Platform

        11.3.3. By End-user type

        11.3.4. By End-user industry

    11.4. Key Takeaways

12. Asia Pacific Social Advertising Tools Market Analysis 2017-2021 and Forecast 2022-2032, By Country

    12.1. Historical Market Size Value (US$ Mn) Trend Analysis By Market Taxonomy, 2017-2021

    12.2. Market Size Value (US$ Mn) Forecast By Market Taxonomy, 2022-2032

        12.2.1. By Country

            12.2.1.1. China

            12.2.1.2. Japan

            12.2.1.3. South Korea

            12.2.1.4. Malaysia

            12.2.1.5. Singapore

            12.2.1.6. Australia

            12.2.1.7. Rest of Asia Pacific

        12.2.2. By Platform

        12.2.3. By End-user type

        12.2.4. By End-user industry

    12.3. Market Attractiveness Analysis

        12.3.1. By Country

        12.3.2. By Platform

        12.3.3. By End-user type

        12.3.4. By End-user industry

    12.4. Key Takeaways

13. MEA Social Advertising Tools Market Analysis 2017-2021 and Forecast 2022-2032, By Country

    13.1. Historical Market Size Value (US$ Mn) Trend Analysis By Market Taxonomy, 2017-2021

    13.2. Market Size Value (US$ Mn) Forecast By Market Taxonomy, 2022-2032

        13.2.1. By Country

            13.2.1.1. GCC Countries

            13.2.1.2. South Africa

            13.2.1.3. Israel

            13.2.1.4. Rest of MEA

        13.2.2. By Platform

        13.2.3. By End-user type

        13.2.4. By End-user industry

    13.3. Market Attractiveness Analysis

        13.3.1. By Country

        13.3.2. By Platform

        13.3.3. By End-user type

        13.3.4. By End-user industry

    13.4. Key Takeaways

14. Key Countries Social Advertising Tools Market Analysis

    14.1. U.K.

        14.1.1. Pricing Analysis

        14.1.2. Market Share Analysis, 2021

            14.1.2.1. By Platform

            14.1.2.2. By End-user type

            14.1.2.3. By End-user industry

    14.2. Canada

        14.2.1. Pricing Analysis

        14.2.2. Market Share Analysis, 2021

            14.2.2.1. By Platform

            14.2.2.2. By End-user type

            14.2.2.3. By End-user industry

    14.3. Brazil

        14.3.1. Pricing Analysis

        14.3.2. Market Share Analysis, 2021

            14.3.2.1. By Platform

            14.3.2.2. By End-user type

            14.3.2.3. By End-user industry

    14.4. Mexico

        14.4.1. Pricing Analysis

        14.4.2. Market Share Analysis, 2021

            14.4.2.1. By Platform

            14.4.2.2. By End-user type

            14.4.2.3. By End-user industry

    14.5. Rest of Latin America

        14.5.1. Pricing Analysis

        14.5.2. Market Share Analysis, 2021

            14.5.2.1. By Platform

            14.5.2.2. By End-user type

            14.5.2.3. By End-user industry

    14.6. Germany

        14.6.1. Pricing Analysis

        14.6.2. Market Share Analysis, 2021

            14.6.2.1. By Platform

            14.6.2.2. By End-user type

            14.6.2.3. By End-user industry

    14.7. U.K.

        14.7.1. Pricing Analysis

        14.7.2. Market Share Analysis, 2021

            14.7.2.1. By Platform

            14.7.2.2. By End-user type

            14.7.2.3. By End-user industry

    14.8. France

        14.8.1. Pricing Analysis

        14.8.2. Market Share Analysis, 2021

            14.8.2.1. By Platform

            14.8.2.2. By End-user type

            14.8.2.3. By End-user industry

    14.9. Spain

        14.9.1. Pricing Analysis

        14.9.2. Market Share Analysis, 2021

            14.9.2.1. By Platform

            14.9.2.2. By End-user type

            14.9.2.3. By End-user industry

    14.10. Italy

        14.10.1. Pricing Analysis

        14.10.2. Market Share Analysis, 2021

            14.10.2.1. By Platform

            14.10.2.2. By End-user type

            14.10.2.3. By End-user industry

    14.11. Rest of Europe

        14.11.1. Pricing Analysis

        14.11.2. Market Share Analysis, 2021

            14.11.2.1. By Platform

            14.11.2.2. By End-user type

            14.11.2.3. By End-user industry

    14.12. China

        14.12.1. Pricing Analysis

        14.12.2. Market Share Analysis, 2021

            14.12.2.1. By Platform

            14.12.2.2. By End-user type

            14.12.2.3. By End-user industry

    14.13. Japan

        14.13.1. Pricing Analysis

        14.13.2. Market Share Analysis, 2021

            14.13.2.1. By Platform

            14.13.2.2. By End-user type

            14.13.2.3. By End-user industry

    14.14. South Korea

        14.14.1. Pricing Analysis

        14.14.2. Market Share Analysis, 2021

            14.14.2.1. By Platform

            14.14.2.2. By End-user type

            14.14.2.3. By End-user industry

    14.15. Malaysia

        14.15.1. Pricing Analysis

        14.15.2. Market Share Analysis, 2021

            14.15.2.1. By Platform

            14.15.2.2. By End-user type

            14.15.2.3. By End-user industry

    14.16. Singapore

        14.16.1. Pricing Analysis

        14.16.2. Market Share Analysis, 2021

            14.16.2.1. By Platform

            14.16.2.2. By End-user type

            14.16.2.3. By End-user industry

    14.17. Australia

        14.17.1. Pricing Analysis

        14.17.2. Market Share Analysis, 2021

            14.17.2.1. By Platform

            14.17.2.2. By End-user type

            14.17.2.3. By End-user industry

    14.18. Rest of Asia Pacific

        14.18.1. Pricing Analysis

        14.18.2. Market Share Analysis, 2021

            14.18.2.1. By Platform

            14.18.2.2. By End-user type

            14.18.2.3. By End-user industry

    14.19. GCC Countries

        14.19.1. Pricing Analysis

        14.19.2. Market Share Analysis, 2021

            14.19.2.1. By Platform

            14.19.2.2. By End-user type

            14.19.2.3. By End-user industry

    14.20. South Africa

        14.20.1. Pricing Analysis

        14.20.2. Market Share Analysis, 2021

            14.20.2.1. By Platform

            14.20.2.2. By End-user type

            14.20.2.3. By End-user industry

    14.21. Israel

        14.21.1. Pricing Analysis

        14.21.2. Market Share Analysis, 2021

            14.21.2.1. By Platform

            14.21.2.2. By End-user type

            14.21.2.3. By End-user industry

    14.22. Rest of MEA

        14.22.1. Pricing Analysis

        14.22.2. Market Share Analysis, 2021

            14.22.2.1. By Platform

            14.22.2.2. By End-user type

            14.22.2.3. By End-user industry

15. Market Structure Analysis

    15.1. Competition Dashboard

    15.2. Competition Benchmarking

    15.3. Market Share Analysis of Top Players

        15.3.1. By Regional

        15.3.2. By Platform

        15.3.3. By End-user type

        15.3.4. By End-user industry

16. Competition Analysis

    16.1. Competition Deep Dive

        16.1.1. Hootsuite Inc.

            16.1.1.1. Overview

            16.1.1.2. Product Portfolio

            16.1.1.3. Profitability by Market Segments

            16.1.1.4. Sales Footprint

            16.1.1.5. Strategy Overview

                16.1.1.5.1. Marketing Strategy

        16.1.2. Facebook (Facebook Ads Manager)

            16.1.2.1. Overview

            16.1.2.2. Product Portfolio

            16.1.2.3. Profitability by Market Segments

            16.1.2.4. Sales Footprint

            16.1.2.5. Strategy Overview

                16.1.2.5.1. Marketing Strategy

        16.1.3. Qwaya

            16.1.3.1. Overview

            16.1.3.2. Product Portfolio

            16.1.3.3. Profitability by Market Segments

            16.1.3.4. Sales Footprint

            16.1.3.5. Strategy Overview

                16.1.3.5.1. Marketing Strategy

        16.1.4. AdEspresso, Inc.

            16.1.4.1. Overview

            16.1.4.2. Product Portfolio

            16.1.4.3. Profitability by Market Segments

            16.1.4.4. Sales Footprint

            16.1.4.5. Strategy Overview

                16.1.4.5.1. Marketing Strategy

        16.1.5. Social Ads Tool

            16.1.5.1. Overview

            16.1.5.2. Product Portfolio

            16.1.5.3. Profitability by Market Segments

            16.1.5.4. Sales Footprint

            16.1.5.5. Strategy Overview

                16.1.5.5.1. Marketing Strategy

        16.1.6. ADSTAGE

            16.1.6.1. Overview

            16.1.6.2. Product Portfolio

            16.1.6.3. Profitability by Market Segments

            16.1.6.4. Sales Footprint

            16.1.6.5. Strategy Overview

                16.1.6.5.1. Marketing Strategy

        16.1.7. AgoraPulse

            16.1.7.1. Overview

            16.1.7.2. Product Portfolio

            16.1.7.3. Profitability by Market Segments

            16.1.7.4. Sales Footprint

            16.1.7.5. Strategy Overview

                16.1.7.5.1. Marketing Strategy

        16.1.8. Sprout Social, Inc.

            16.1.8.1. Overview

            16.1.8.2. Product Portfolio

            16.1.8.3. Profitability by Market Segments

            16.1.8.4. Sales Footprint

            16.1.8.5. Strategy Overview

                16.1.8.5.1. Marketing Strategy

        16.1.9. Driftrock Ltd.

            16.1.9.1. Overview

            16.1.9.2. Product Portfolio

            16.1.9.3. Profitability by Market Segments

            16.1.9.4. Sales Footprint

            16.1.9.5. Strategy Overview

                16.1.9.5.1. Marketing Strategy

        16.1.10. AdRoll

            16.1.10.1. Overview

            16.1.10.2. Product Portfolio

            16.1.10.3. Profitability by Market Segments

            16.1.10.4. Sales Footprint

            16.1.10.5. Strategy Overview

                16.1.10.5.1. Marketing Strategy

17. Assumptions & Acronyms Used

18. Research Methodology

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