[323 Pages Report] The global social advertising tools market is anticipated to reach US$ 3,35,822.0 million by 2032, up from US$ 1,28,729.0 million in 2022, with a CAGR of 10.1% during the forecast period.
Rising investment in digital advertising by organizations across different industries is projected to scale up the global social advertising tools market growth.The demand also grows as a number of companies use these tools to expand business reach and drive traffic to their websites and create ads for target audience groups right down to specific individuals based on their interests.
Social media advertising has become the core business strategy by organizations across the world, thereby fostering the market as these tools also have various features to track ad performance, revise ad budgets & schedules, & edit existing ads.
| Report Attribute | Details |
|---|---|
| Social Advertising Tools Market Value (2022) | US$ 1,28,729.0 Million |
| Social Advertising Tools Market Anticipated Forecast Value (2032) | US$ 3,35,822.0 Million |
| Social Advertising Tools Market Projected Growth Rate (2022 to 2032) | 10.1% |
Every industry must be present on every social platform in order to spike their visibility and reach due to the widespread adoption of social media through mobile, computers, and tablets for daily tasks, in turn surging the demand for social advertising tools.
Likewise, there is a tonne of potential for travel and tourism on these platforms, including travel planning and booking, increased travel brand awareness, mobile ticketing, personalised itinerary builders, mPay tools, opportunities for exceptional ROI and more.
The adoption of social advertising tools is bolstered by various organizations as they can obtain a wealth of data about consumer perceptions of their brands, using that data to plan their marketing and sales initiatives.
Furthermore, businesses can use social media management tools to increase their brand awareness and gain a competitive edge by using these tools to analyse the market, the competition, and user behaviour on social media platforms.
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Increasing social media users in tandem with expanding social media communication volumes are expected to surge the demand for social advertising tools to a significant extent. Moreover, the constant rise in the number of time people spend on social media contributes to the growth of the global social advertising tools market. The rising focus on delivering personalized content based on overall user behaviour & preference holds sway over the global social advertising tools adoption trends.
The future market trends are augured well by the expanding small and medium-sized enterprises (SMEs) and continuous preference for social media adverting tools to reach customers. However, constraints on lack of proper insights into whether social media advertising channels have generated any revenue business are identified as restraints that likely deter the progression of the global social advertising tools market.
With an anticipated market share of 35.5% in terms of revenue in 2022, North America is expected to lead the social advertising tools market over the forecast period, boosted by technological developments in virtual reality and augmented reality.
Additionally, the social advertising tools market growth is being accelerated by the region's rapidly increasing internet user population. The market in this region is also anticipated to be driven by the rising investments in digital advertising, particularly in social media consulting.
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By 2022, Europe social advertising tools market is likely to get hold of a share of about 23.4% in 2022. The adoption of social advertising tools is expected to grow as a result of the estimated sharp increase in smartphone penetration and the rising number of users who have access to the internet in the region.
The World Bank reports that Germany has a sizable population of frequent internet users, which has aided in the development of social media, where one of the main ways to access social media content is through smartphones.
Business models change over time, sometimes as a result of market changes and other times as a result of technological advancements, which leads to the emergence of exciting new trends.
A legion of start-ups in the social advertising tools market is proliferation from various countries, bringing about emerging trends in the social advertising tools market.
For example, one of the latest start-ups, Sprinklr, is a software for managing the customer experience in the cloud. The platform enables businesses to use public discourse on cutting-edge platforms to gain useful insights for bettering marketing, advertising, customer service, product development, and other areas. Accenture, Cognizant, Deloitte, IBM, RichRelevance, SHIFT, and this moment are some of the partners. It acquired Scup, Branderati, Dachis Group, TBG, GetSatisfaction, and Pluck in addition to new brand analytics.
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The market for social advertising tools is highly competitive with various key players involving in strategies such as mergers & acquisitions, partnerships, collaborations, etc., in turn shaping the social advertising tools market trends and forecast.
Some of such recent developments are:
| Report Attribute | Details |
|---|---|
| Growth Rate | CAGR of 10.1% from 2022 to 2032 |
| Base Year for Estimation | 2021 |
| Historical Data | 2016 to 2021 |
| Forecast Period | 2022 to 2032 |
| Quantitative Units | Revenue in US$ Million and CAGR from 2022 to 2032 |
| Report Coverage | Revenue Forecast, Volume Forecast, Company Ranking, Competitive Landscape, Growth Factors, Trends and Pricing Analysis |
| Segments Covered |
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| Regions Covered |
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| Key Countries Profiled |
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| Key Companies Profiled |
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| Customization | Available Upon Request |
The social advertising tools market is set to advance at a CAGR of 10.1% (2022-2032).
North America is likely to hold a social advertising tools market share of 35.5% in 2022.
Social advertising tools market is anticipated to account for about US$ 3,35,822.0 million by 2032.
1. Executive Summary 1.1. Global Market Outlook 1.2. Demand-side Trends 1.3. Supply-side Trends 1.4. Technology Roadmap Analysis 1.5. Analysis and Recommendations 2. Market Overview 2.1. Market Coverage / Taxonomy 2.2. Market Definition / Scope / Limitations 3. Market Background 3.1. Market Dynamics 3.1.1. Drivers 3.1.2. Restraints 3.1.3. Opportunity 3.1.4. Trends 3.2. Scenario Forecast 3.2.1. Demand in Optimistic Scenario 3.2.2. Demand in Likely Scenario 3.2.3. Demand in Conservative Scenario 3.3. Opportunity Map Analysis 3.4. Investment Feasibility Matrix 3.5. PESTLE and Porter’s Analysis 3.6. Regulatory Landscape 3.6.1. By Key Regions 3.6.2. By Key Countries 3.7. Regional Parent Market Outlook 4. Global Social Advertising Tools Market Analysis 2017-2021 and Forecast, 2022-2032 4.1. Historical Market Size Value (US$ Mn) Analysis, 2017-2021 4.2. Current and Future Market Size Value (US$ Mn) Projections, 2022-2032 4.2.1. Y-o-Y Growth Trend Analysis 4.2.2. Absolute $ Opportunity Analysis 5. Global Social Advertising Tools Market Analysis 2017-2021 and Forecast 2022-2032, By Platform 5.1. Introduction / Key Findings 5.2. Historical Market Size Value (US$ Mn) Analysis By Platform, 2017-2021 5.3. Current and Future Market Size Value (US$ Mn) Analysis and Forecast By Platform, 2022-2032 5.3.1. Facebook 5.3.2. LinkedIn 5.3.3. Twitter 5.3.4. Instagram 5.3.5. Pinterest 5.3.6. Others 5.4. Y-o-Y Growth Trend Analysis By Platform, 2017-2021 5.5. Absolute $ Opportunity Analysis By Platform, 2022-2032 6. Global Social Advertising Tools Market Analysis 2017-2021 and Forecast 2022-2032, By End-user type 6.1. Introduction / Key Findings 6.2. Historical Market Size Value (US$ Mn) Analysis By End-user type, 2017-2021 6.3. Current and Future Market Size Value (US$ Mn) Analysis and Forecast By End-user type, 2022-2032 6.3.1. Micro & Small enterprises 6.3.2. Medium enterprise 6.3.3. Large enterprise 6.4. Y-o-Y Growth Trend Analysis By End-user type, 2017-2021 6.5. Absolute $ Opportunity Analysis By End-user type, 2022-2032 7. Global Social Advertising Tools Market Analysis 2017-2021 and Forecast 2022-2032, By End-user industry 7.1. Introduction / Key Findings 7.2. Historical Market Size Value (US$ Mn) Analysis By End-user industry, 2017-2021 7.3. Current and Future Market Size Value (US$ Mn) Analysis and Forecast By End-user industry, 2022-2032 7.3.1. E-commerce & Retail 7.3.2. BFSI 7.3.3. Medical & Healthcare 7.3.4. Transportation & Logistics 7.3.5. Media & Entertainment 7.3.6. Others 7.4. Y-o-Y Growth Trend Analysis By End-user industry, 2017-2021 7.5. Absolute $ Opportunity Analysis By End-user industry, 2022-2032 8. Global Social Advertising Tools Market Analysis 2017-2021 and Forecast 2022-2032, By Region 8.1. Introduction 8.2. Historical Market Size Value (US$ Mn) Analysis By Region, 2017-2021 8.3. Current Market Size Value (US$ Mn) Analysis and Forecast By Region, 2022-2032 8.3.1. North America 8.3.2. Latin America 8.3.3. Europe 8.3.4. Asia Pacific 8.3.5. MEA 8.4. Market Attractiveness Analysis By Region 9. North America Social Advertising Tools Market Analysis 2017-2021 and Forecast 2022-2032, By Country 9.1. Historical Market Size Value (US$ Mn) Trend Analysis By Market Taxonomy, 2017-2021 9.2. Market Size Value (US$ Mn) Forecast By Market Taxonomy, 2022-2032 9.2.1. By Country 9.2.1.1. U.S. 9.2.1.2. Canada 9.2.2. By Platform 9.2.3. By End-user type 9.2.4. By End-user industry 9.3. Market Attractiveness Analysis 9.3.1. By Country 9.3.2. By Platform 9.3.3. By End-user type 9.3.4. By End-user industry 9.4. Key Takeaways 10. Latin America Social Advertising Tools Market Analysis 2017-2021 and Forecast 2022-2032, By Country 10.1. Historical Market Size Value (US$ Mn) Trend Analysis By Market Taxonomy, 2017-2021 10.2. Market Size Value (US$ Mn) Forecast By Market Taxonomy, 2022-2032 10.2.1. By Country 10.2.1.1. Brazil 10.2.1.2. Mexico 10.2.1.3. Rest of Latin America 10.2.2. By Platform 10.2.3. By End-user type 10.2.4. By End-user industry 10.3. Market Attractiveness Analysis 10.3.1. By Country 10.3.2. By Platform 10.3.3. By End-user type 10.3.4. By End-user industry 10.4. Key Takeaways 11. Europe Social Advertising Tools Market Analysis 2017-2021 and Forecast 2022-2032, By Country 11.1. Historical Market Size Value (US$ Mn) Trend Analysis By Market Taxonomy, 2017-2021 11.2. Market Size Value (US$ Mn) Forecast By Market Taxonomy, 2022-2032 11.2.1. By Country 11.2.1.1. Germany 11.2.1.2. U.K. 11.2.1.3. France 11.2.1.4. Spain 11.2.1.5. Italy 11.2.1.6. Rest of Europe 11.2.2. By Platform 11.2.3. By End-user type 11.2.4. By End-user industry 11.3. Market Attractiveness Analysis 11.3.1. By Country 11.3.2. By Platform 11.3.3. By End-user type 11.3.4. By End-user industry 11.4. Key Takeaways 12. Asia Pacific Social Advertising Tools Market Analysis 2017-2021 and Forecast 2022-2032, By Country 12.1. Historical Market Size Value (US$ Mn) Trend Analysis By Market Taxonomy, 2017-2021 12.2. Market Size Value (US$ Mn) Forecast By Market Taxonomy, 2022-2032 12.2.1. By Country 12.2.1.1. China 12.2.1.2. Japan 12.2.1.3. South Korea 12.2.1.4. Malaysia 12.2.1.5. Singapore 12.2.1.6. Australia 12.2.1.7. Rest of Asia Pacific 12.2.2. By Platform 12.2.3. By End-user type 12.2.4. By End-user industry 12.3. Market Attractiveness Analysis 12.3.1. By Country 12.3.2. By Platform 12.3.3. By End-user type 12.3.4. By End-user industry 12.4. Key Takeaways 13. MEA Social Advertising Tools Market Analysis 2017-2021 and Forecast 2022-2032, By Country 13.1. Historical Market Size Value (US$ Mn) Trend Analysis By Market Taxonomy, 2017-2021 13.2. Market Size Value (US$ Mn) Forecast By Market Taxonomy, 2022-2032 13.2.1. By Country 13.2.1.1. GCC Countries 13.2.1.2. South Africa 13.2.1.3. Israel 13.2.1.4. Rest of MEA 13.2.2. By Platform 13.2.3. By End-user type 13.2.4. By End-user industry 13.3. Market Attractiveness Analysis 13.3.1. By Country 13.3.2. By Platform 13.3.3. By End-user type 13.3.4. By End-user industry 13.4. Key Takeaways 14. Key Countries Social Advertising Tools Market Analysis 14.1. U.K. 14.1.1. Pricing Analysis 14.1.2. Market Share Analysis, 2021 14.1.2.1. By Platform 14.1.2.2. By End-user type 14.1.2.3. By End-user industry 14.2. Canada 14.2.1. Pricing Analysis 14.2.2. Market Share Analysis, 2021 14.2.2.1. By Platform 14.2.2.2. By End-user type 14.2.2.3. By End-user industry 14.3. Brazil 14.3.1. Pricing Analysis 14.3.2. Market Share Analysis, 2021 14.3.2.1. By Platform 14.3.2.2. By End-user type 14.3.2.3. By End-user industry 14.4. Mexico 14.4.1. Pricing Analysis 14.4.2. Market Share Analysis, 2021 14.4.2.1. By Platform 14.4.2.2. By End-user type 14.4.2.3. By End-user industry 14.5. Rest of Latin America 14.5.1. Pricing Analysis 14.5.2. Market Share Analysis, 2021 14.5.2.1. By Platform 14.5.2.2. By End-user type 14.5.2.3. By End-user industry 14.6. Germany 14.6.1. Pricing Analysis 14.6.2. Market Share Analysis, 2021 14.6.2.1. By Platform 14.6.2.2. By End-user type 14.6.2.3. By End-user industry 14.7. U.K. 14.7.1. Pricing Analysis 14.7.2. Market Share Analysis, 2021 14.7.2.1. By Platform 14.7.2.2. By End-user type 14.7.2.3. By End-user industry 14.8. France 14.8.1. Pricing Analysis 14.8.2. Market Share Analysis, 2021 14.8.2.1. By Platform 14.8.2.2. By End-user type 14.8.2.3. By End-user industry 14.9. Spain 14.9.1. Pricing Analysis 14.9.2. Market Share Analysis, 2021 14.9.2.1. By Platform 14.9.2.2. By End-user type 14.9.2.3. By End-user industry 14.10. Italy 14.10.1. Pricing Analysis 14.10.2. Market Share Analysis, 2021 14.10.2.1. By Platform 14.10.2.2. By End-user type 14.10.2.3. By End-user industry 14.11. Rest of Europe 14.11.1. Pricing Analysis 14.11.2. Market Share Analysis, 2021 14.11.2.1. By Platform 14.11.2.2. By End-user type 14.11.2.3. By End-user industry 14.12. China 14.12.1. Pricing Analysis 14.12.2. Market Share Analysis, 2021 14.12.2.1. By Platform 14.12.2.2. By End-user type 14.12.2.3. By End-user industry 14.13. Japan 14.13.1. Pricing Analysis 14.13.2. Market Share Analysis, 2021 14.13.2.1. By Platform 14.13.2.2. By End-user type 14.13.2.3. By End-user industry 14.14. South Korea 14.14.1. Pricing Analysis 14.14.2. Market Share Analysis, 2021 14.14.2.1. By Platform 14.14.2.2. By End-user type 14.14.2.3. By End-user industry 14.15. Malaysia 14.15.1. Pricing Analysis 14.15.2. Market Share Analysis, 2021 14.15.2.1. By Platform 14.15.2.2. By End-user type 14.15.2.3. By End-user industry 14.16. Singapore 14.16.1. Pricing Analysis 14.16.2. Market Share Analysis, 2021 14.16.2.1. By Platform 14.16.2.2. By End-user type 14.16.2.3. By End-user industry 14.17. Australia 14.17.1. Pricing Analysis 14.17.2. Market Share Analysis, 2021 14.17.2.1. By Platform 14.17.2.2. By End-user type 14.17.2.3. By End-user industry 14.18. Rest of Asia Pacific 14.18.1. Pricing Analysis 14.18.2. Market Share Analysis, 2021 14.18.2.1. By Platform 14.18.2.2. By End-user type 14.18.2.3. By End-user industry 14.19. GCC Countries 14.19.1. Pricing Analysis 14.19.2. Market Share Analysis, 2021 14.19.2.1. By Platform 14.19.2.2. By End-user type 14.19.2.3. By End-user industry 14.20. South Africa 14.20.1. Pricing Analysis 14.20.2. Market Share Analysis, 2021 14.20.2.1. By Platform 14.20.2.2. By End-user type 14.20.2.3. By End-user industry 14.21. Israel 14.21.1. Pricing Analysis 14.21.2. Market Share Analysis, 2021 14.21.2.1. By Platform 14.21.2.2. By End-user type 14.21.2.3. By End-user industry 14.22. Rest of MEA 14.22.1. Pricing Analysis 14.22.2. Market Share Analysis, 2021 14.22.2.1. By Platform 14.22.2.2. By End-user type 14.22.2.3. By End-user industry 15. Market Structure Analysis 15.1. Competition Dashboard 15.2. Competition Benchmarking 15.3. Market Share Analysis of Top Players 15.3.1. By Regional 15.3.2. By Platform 15.3.3. By End-user type 15.3.4. By End-user industry 16. Competition Analysis 16.1. Competition Deep Dive 16.1.1. Hootsuite Inc. 16.1.1.1. Overview 16.1.1.2. Product Portfolio 16.1.1.3. Profitability by Market Segments 16.1.1.4. Sales Footprint 16.1.1.5. Strategy Overview 16.1.1.5.1. Marketing Strategy 16.1.2. Facebook (Facebook Ads Manager) 16.1.2.1. Overview 16.1.2.2. Product Portfolio 16.1.2.3. Profitability by Market Segments 16.1.2.4. Sales Footprint 16.1.2.5. Strategy Overview 16.1.2.5.1. Marketing Strategy 16.1.3. Qwaya 16.1.3.1. Overview 16.1.3.2. Product Portfolio 16.1.3.3. Profitability by Market Segments 16.1.3.4. Sales Footprint 16.1.3.5. Strategy Overview 16.1.3.5.1. Marketing Strategy 16.1.4. AdEspresso, Inc. 16.1.4.1. Overview 16.1.4.2. Product Portfolio 16.1.4.3. Profitability by Market Segments 16.1.4.4. Sales Footprint 16.1.4.5. Strategy Overview 16.1.4.5.1. Marketing Strategy 16.1.5. Social Ads Tool 16.1.5.1. Overview 16.1.5.2. Product Portfolio 16.1.5.3. Profitability by Market Segments 16.1.5.4. Sales Footprint 16.1.5.5. Strategy Overview 16.1.5.5.1. Marketing Strategy 16.1.6. ADSTAGE 16.1.6.1. Overview 16.1.6.2. Product Portfolio 16.1.6.3. Profitability by Market Segments 16.1.6.4. Sales Footprint 16.1.6.5. Strategy Overview 16.1.6.5.1. Marketing Strategy 16.1.7. AgoraPulse 16.1.7.1. Overview 16.1.7.2. Product Portfolio 16.1.7.3. Profitability by Market Segments 16.1.7.4. Sales Footprint 16.1.7.5. Strategy Overview 16.1.7.5.1. Marketing Strategy 16.1.8. Sprout Social, Inc. 16.1.8.1. Overview 16.1.8.2. Product Portfolio 16.1.8.3. Profitability by Market Segments 16.1.8.4. Sales Footprint 16.1.8.5. Strategy Overview 16.1.8.5.1. Marketing Strategy 16.1.9. Driftrock Ltd. 16.1.9.1. Overview 16.1.9.2. Product Portfolio 16.1.9.3. Profitability by Market Segments 16.1.9.4. Sales Footprint 16.1.9.5. Strategy Overview 16.1.9.5.1. Marketing Strategy 16.1.10. AdRoll 16.1.10.1. Overview 16.1.10.2. Product Portfolio 16.1.10.3. Profitability by Market Segments 16.1.10.4. Sales Footprint 16.1.10.5. Strategy Overview 16.1.10.5.1. Marketing Strategy 17. Assumptions & Acronyms Used 18. Research Methodology
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Social Advertising Tools Market
