[306 Pages Report] The native video advertising market is predicted to register a CAGR of 25.2% during the forecast period (2022 - 2032).
By 2032, the native video advertising market is expected to be valued at US$ 38.4 billion from US$ 4.1 billion in 2022.
Attributes | Details |
---|---|
Native Video Advertising Market CAGR (2022-2032) | 25.2% |
Native Video Advertising Market Value (2022) | US$ 4.1 Billion |
Native Video Advertising Market Value (2032) | US$ 38.4 Billion |
“One of the major factors providing impetus to the native video advertising market growth is the increasing global penetration of smartphones and internet.”
The rising adoption of native video advertising can also be attributed to the fact that native advertisements are less disruptive/intrusive than banner ads is one of the key factors driving the global native advertising market.
Furthermore, as native advertisements blend in more clearly on mobile devices, the demand for native video advertising is on the surge.
On account of the growing popularity of mobile internet, native ads have proven to be more effective for native ad companies and global brands looking to grow their client base.
With the spiking number of smartphone users worldwide, the influence of native advertisements is expected to grow, propelling the native video advertising market.
In addition, due to the benefits mentioned above, several companies are willing to advertise through this medium, which is expected to support the global native video advertising market growth during the forecast period.
Since native ad is at the heart of almost every marketing and advertising strategy, it can be easily adapted to any omnichannel strategy and perform exceptionally well.
When using native ad formats, advertisers and publishers will use a wider range of ad types and platforms, in turn, elevating the trajectory of native video advertising adoption trends.
This is especially true for native that extends beyond social media, as editors around the world have welcomed native programmatic buying as a powerful combination of exceptional efficiency, brand safety, and great content.
A shift to brand safety and contextual targeting is considered as one of the major native video advertising market trends.
Native advertising is likely to gain popularity as it is a type of contextual advertising that ensures compliance with these regulations thereby propelling the native video advertising market as well.
Native ads found on some premium sites have a higher level of engagement and are perceived as more trustworthy than those found on social media.
As a result, in terms of brand safety, native ads enable one to build meaningful relationships and provide more value to your audience.
More marketers are looking to comprehend native advertising and how to succeed with native campaigns as consumer demand for native video ads and content recommendations soars
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The global pandemic's impact on the world economy is undeniable. Enterprises, start-ups, and small businesses have been adapting to the changes brought about by the lockdown.
Everyone is affected in these times, and the native video advertising market is no exception.
Investing in advertising doesn't seem to make sense for companies that have had to hit the pause button. Many native ads platforms that are still in business decide to be cautious and cut costs on advertising campaigns.
Along with industries that have been in demand since the outbreak, there are niches that have successfully adapted during this crisis and even gotten a second wind.
With new opportunities in front of them, these businesses understand the value of well-planned advertising campaigns like never before.
Gaming, online apps, and grocery delivery a variety of other industries are significantly increasing their ad spend, thereby expanding the native video advertising market size.
Over the last few years, the marketing and advertising industries have seen staggering growth, including native video advertising market, which is still a relatively new concept.
Native video ads are gaining popularity across a variety of platforms due to benefits such as a higher click-through rate, a more engaging appearance, the ability to encourage customers to make purchases, and customised content.
Customers are increasingly shifting their focus away from traditional display or banner advertisements and toward using native advertising for promotional activities and the same is likely to spike the demand for native video advertising.
Furthermore, the adoption of native video advertising is also contributed by the rising consumer data utilisation by marketers, a surging trend of digitalization across various industry verticals.
Rising penetration of the internet and GPS-enabled mobile devices are expected to favour the growth of the native video advertising market in the coming years as well as foster native video advertising market trends and forecast.
Since the power of native video advertising is becoming more widely recognised, many experts predict that native ad agencies finally jump on board in near future.
Furthermore, many experts believe that strategic partnerships between brands and publishers are likely to take place and the same facilitate collaboration on advertising campaigns and force creative studios to hire outside experts to add more value to their clients.
Native advertising is an ingenious infiltration of consumer media content when compared to any other form of advertising.
Furthermore, the high risk of tarnishing the brand's image and integrity due to the high possibility of deception and misleading readers for site contents is expected to stymie the native video advertising market growth to a considerable extent.
Native Video Advertising Market:
Attributes | Native Video Advertising Market |
---|---|
CAGR (2022-2032) | 25.2% |
Market Value (2026) | US$ 10.07 Billion |
Growth Factor | Several companies are willing to advertise through various mediums owing to benefits offered, which is expected to support the global native video advertising market growth. |
Opportunity | Rising penetration of the internet and GPS-enabled mobile devices are expected to foster the native video advertising market opportunities during the forecast period. |
Key Trends | A shift to brand safety and contextual targeting is considered as one of the major native video advertising market trends. |
Digital Video Ad Market:
Attributes | Digital Video Ad Market |
---|---|
CAGR (2022-2032) | 38.5% |
Market Value (2026) | US$ 210 Billion |
Growth Factor | In-banner digital video ads and companion ads also allow marketers to move forward with their marketing campaigns while ensuring that viewers' viewing experiences are not hampered, which augurs well for future growth. |
Opportunity | The development of new methods, such as vertical filming and 360° digital videos, has created significant opportunities for the expansion of the digital video advertising market. |
Key Trends | The widespread availability of low-cost smartphones and an increasing desire among people to access content at their leisure. |
Online Advertising Market:
Attributes | Online Advertising Market |
---|---|
CAGR (2022-2032) | 15% |
Market Value (2026) | US$ 848.55 Billion |
Growth Factor | Over the projected period, the online advertisement market is expected to be driven by increasing technical developments and increased digital spending by businesses. |
Opportunity | Due to the fact that the majority of end customers now operate online with digital devices, many businesses are planning to move their advertising investments to digital platforms. |
Key Trends | The opportunities of video marketing are expanding as new platforms and formats are introduced. |
Effective targeting and retargeting strategies are critical success factors for native video advertising and play a pivotal role in propelling the native video advertising market trends.
Much attention is paid to improving the targeting solutions for native ads. Aside from that, retargeting is gaining popularity as people who are already interested in the product or service are much more likely to return.
Native advertising has seen explosive growth in recent years as more consumers abandon social media in favour of editorial and content-based recommendations and experiences.
In the more than a decade since the term "native advertising" was coined, it has expanded to include video, mobile, and programmatic advertising and hence, the native video advertising market is also gaining traction.
More native video advertising companies are looking to comprehend native video advertising and how to succeed with native campaigns as consumer demand for native ads and content recommendations grows.
Social media platforms such as Instagram, Tumblr, Facebook, and Twitter are among the first to adopt and market native video advertising.
Native advertising has become one of these companies' primary sources of revenue in recent years.
Money has also enticed many international publishing houses to launch new advertising platforms on their mobile and desktop websites opening up native video advertising market opportunities.
The native video advertising market is segmented by solution into native ad platform, native ad services, where native ad services is sub-segmented into native advertisements consulting, implementation & integration, and support and maintenance.
Based on end user, the market is categorized into ad agencies, brands/companies, and publishers.
And the native video advertising market, by vertical, is segmented into retail & CPG, healthcare, banking, financial service & insurance, real estate, travel & hospitality, and others.
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Regions | CAGR (2022-2032) |
---|---|
USA Market | 21.4% |
Germany Market | 19.1% |
India Market | 25.6% |
China Market | 27.8% |
Japan Market | 18.1% |
Rising emphasis on promoting services, brands, growing small and medium-sized brands, and increasing awareness about the benefits of advertising and marketing via mobile phones in the US is auguring well for native video advertising market statistics.
The US native video advertising market is anticipated to move forward with a CAGR of 21.4% from 2022 to 2032.
On account of rising internet penetration in the US, there has been a significant increase in the use of social media platforms as well as native video advertising platforms.
As a result, an increasing number of developers are aiming to launch novel social medical platforms in order to capitalise on the native video advertising market opportunities.
Over the forecast period 2022-2032, Germany is expected to emerge as a highly profitable market and to capture a sizeable native video advertising market share.
Smartphones have gained widespread acceptance in recent years and are increasingly replacing computers and laptops for internet access in the region thereby leading with a CAGR of 19.1%.
The increasing use of smartphones for internet-based applications and websites is expected to favour growth in the Germany market as native advertising blends more efficiently on mobile devices.
Various top native advertising platforms are concentrating on organic growth strategies such as product approvals, product launches, and others such as patents and events.
Partnerships, collaborations, and acquisitions were among the inorganic growth strategies observed in the native video advertising market.
These activities have paved the way for market participants to expand their native video advertising market share and customer base.
With rising demand for native video advertising, market players in the native video advertising market are expected to benefit from lucrative growth opportunities in the future.
Facebook and Instagram are predicted to maintain their dominance in native video advertising and bring about emerging trends in native video advertising market.
Nonetheless, programmatic is likely to be the best native ads alternatives for serving these ads as it lowers acquisition costs and allows brands to advertise beyond social media.
The native video advertising market is projected to register a CAGR of 25.2% during the forecast period (2022 - 2032).
During the forecast period, the US is expected to lead the native video advertising market with a CAGR of 21.4% through 2032.
Key players in native video advertising market are involved in organic and inorganic strategies such as product launches and partnerships.
The native video advertising market is expected to be valued at US$ 38.4 billion by 2032.
The native video advertising market in China is moving ahead with a CAGR of 27.8%.
1. Executive Summary 1.1. Global Market Outlook 1.2. Summary of Key Findings 1.3. Summary of Key Statistics 1.4. FMI Analysis and Recommendations 2. Market Overview 2.1. Market Taxonomy 2.2. Market Definition 2.3. Market Introduction 3. Key Market Trends 3.1. Key Trends Impacting the Market 3.1.1. Increasing use of user-generated content 3.1.2. Reliance on lifestyle bloggers 3.1.3. Creation of in-house sponsored content by publishers 3.1.4. Facilitation by third parties 3.1.5. Growing dependence on mobile browsing and technology 3.1.6. Distribution through viral campaigns 3.2. Service Innovation/ Development Trends 3.3. Maintaining the High Standards – Key Regulations & Frameworks 4. Global Native Video Advertising Market Demand (in Value or Size in US$ Mn) Analysis 2017-2021 and Forecast, 2022-2032 4.1. Historical Market Value (US$ Mn) Analysis, 2017-2021 4.2. Current and Future Market Value (US$ Mn) Projections, 2022-2032 4.2.1. Y-o-Y Growth Trend Analysis 4.2.2. Absolute $ Opportunity Analysis 5. Market Background 5.1. Macro-Economic Factors 5.1.1. Global GDP Growth Outlook 5.1.2. Global Service Industry Outlook 5.1.3. Global Urbanization growth matrix 5.1.4. Growth Adoption of Digitalization 5.1.5. Strengthening of the Service Industry 5.2. Forecast Factors - Relevance & Impact 5.2.1. Top Companies Historical Growth 5.2.2. Government regulations 5.3. Value Chain Analysis 5.3.1. Service Providers 5.3.2. List of End Users 5.3.3. Profit Margin Analysis 5.4. Market Dynamics 5.4.1. Drivers 5.4.2. Restraints 5.4.3. Opportunity Analysis 5.5. PESTLE Analysis of Native Video Advertising Market 5.6. Porter’s Five Force Analysis 5.7. Investment Feasibility Matrix for Native Video Advertising Market 6. Global Native Video Advertising Market Analysis 2017-2021 and Forecast 2022-2032, by Solution 6.1. Introduction / Key Findings 6.2. Historical Market Size (US$ Mn) Analysis By Solution, 2017-2021 6.3. Current and Future Market Size (US$ Mn) Analysis and Forecast By Solution, 2022-2032 6.3.1. Native Ad Platform 6.3.2. Native Ad Services 6.3.2.1. Native Advertising Consulting 6.3.2.2. Implementation & Integration 6.3.2.3. Support and Maintenance 6.4. Market Attractiveness Analysis By Solution 7. Global Native Video Advertising Market Analysis 2017-2021 and Forecast 2022-2032, By End User 7.1. Introduction / Key Findings 7.2. Historical Market Size (US$ Mn) Analysis By End User, 2017-2021 7.3. Current and Future Market Size (US$ Mn) Analysis and Forecast By End User, 2022-2032 7.3.1. Ad Agencies 7.3.2. Brands/Companies 7.3.3. Publishers 7.4. Market Attractiveness Analysis By End User 8. Global Native Video Advertising Market Analysis 2017-2021 and Forecast 2022-2032, by Vertical 8.1. Introduction / Key Findings 8.2. Historical Market Size (US$ Mn) Analysis By Vertical, 2017-2021 8.3. Current and Future Market Size (US$ Mn) Analysis and Forecast By Vertical, 2022-2032 8.3.1. Retail & CPG 8.3.2. Healthcare 8.3.3. Banking, Financial Service & Insurance 8.3.4. Real Estate 8.3.5. Travel & Hospitality 8.3.6. Others 8.4. Market Attractiveness Analysis By Vertical 9. Global Native Video Advertising Market Analysis 2017-2021 and Forecast 2022-2032, by Region 9.1. Introduction 9.2. Historical Market Size (US$ Mn) Analysis By Region, 2017-2021 9.3. Current Market Size (US$ Mn) Analysis and Forecast By Region, 2022-2032 9.3.1. North America 9.3.2. Latin America 9.3.3. Europe 9.3.4. East Asia 9.3.5. South Asia 9.3.6. Oceania 9.3.7. Middle East and Africa 9.4. Market Attractiveness Analysis By Region 10. North America Native Video Advertising Market Analysis 2017-2021 and Forecast 2022-2032 10.1. Introduction 10.2. Historical Market Size (US$ Mn) Trend Analysis By Market Taxonomy, 2017-2021 10.3. Market Size (US$ Mn) and Volume Forecast By Market Taxonomy, 2022-2032 10.3.1. By Country 10.3.1.1. U.S. 10.3.1.2. Canada 10.3.2. By Solution 10.3.3. By End User 10.3.4. By Vertical 10.4. Market Attractiveness Analysis 10.4.1. By Country 10.4.2. By Solution 10.4.3. By End User 10.4.4. By Vertical 10.5. Market Trends 10.6. Key Market Participants - Intensity Mapping 10.7. Drivers and Restraints - Impact Analysis 11. Latin America Native Video Advertising Market Analysis 2017-2021 and Forecast 2022-2032 11.1. Introduction 11.2. Historical Market Size (US$ Mn) Trend Analysis By Market Taxonomy, 2017-2021 11.3. Market Size (US$ Mn) and Volume Forecast By Market Taxonomy, 2022-2032 11.3.1. By Country 11.3.1.1. Brazil 11.3.1.2. Mexico 11.3.1.3. Rest of Latin America 11.3.2. By Solution 11.3.3. By End User 11.3.4. By Vertical 11.4. Market Attractiveness Analysis 11.4.1. By Country 11.4.2. By Solution 11.4.3. By End User 11.4.4. By Vertical 11.5. Market Trends 11.6. Key Market Participants - Intensity Mapping 11.7. Drivers and Restraints - Impact Analysis 12. Europe Native Video Advertising Market Analysis 2017-2021 and Forecast 2022-2032 12.1. Introduction 12.2. Historical Market Size (US$ Mn) Trend Analysis By Market Taxonomy, 2017-2021 12.3. Market Size (US$ Mn) and Volume Forecast By Market Taxonomy, 2022-2032 12.3.1. By Country 12.3.1.1. Germany 12.3.1.2. Italy 12.3.1.3. France 12.3.1.4. U.K. 12.3.1.5. Spain 12.3.1.6. Russia 12.3.1.7. Rest of Europe 12.3.2. By Solution 12.3.3. By End User 12.3.4. By Vertical 12.4. Market Attractiveness Analysis 12.4.1. By Country 12.4.2. By Solution 12.4.3. By End User 12.4.4. By Vertical 12.5. Market Trends 12.6. Key Market Participants - Intensity Mapping 12.7. Drivers and Restraints - Impact Analysis 13. South Asia Native Video Advertising Market Analysis 2017-2021 and Forecast 2022-2032 13.1. Introduction 13.2. Historical Market Size (US$ Mn) Trend Analysis By Market Taxonomy, 2017-2021 13.3. Market Size (US$ Mn) and Volume Forecast By Market Taxonomy, 2022-2032 13.3.1. By Country 13.3.1.1. India 13.3.1.2. Thailand 13.3.1.3. Indonesia 13.3.1.4. Malaysia 13.3.1.5. Rest of South Asia 13.3.2. By Solution 13.3.3. By End User 13.3.4. By Vertical 13.4. Market Attractiveness Analysis 13.4.1. By Country 13.4.2. By Solution 13.4.3. By End User 13.4.4. By Vertical 13.5. Market Trends 13.6. Key Market Participants - Intensity Mapping 13.7. Drivers and Restraints - Impact Analysis 14. East Asia Native Video Advertising Market Analysis 2017-2021 and Forecast 2022-2032 14.1. Introduction 14.2. Historical Market Size (US$ Mn) Trend Analysis By Market Taxonomy, 2017-2021 14.3. Market Size (US$ Mn) and Volume Forecast By Market Taxonomy, 2022-2032 14.3.1. By Country 14.3.1.1. China 14.3.1.2. Japan 14.3.1.3. South Korea 14.3.2. By Solution 14.3.3. By End User 14.3.4. By Vertical 14.4. Market Attractiveness Analysis 14.4.1. By Country 14.4.2. By Solution 14.4.3. By End User 14.4.4. By Vertical 14.5. Market Trends 14.6. Key Market Participants - Intensity Mapping 14.7. Drivers and Restraints - Impact Analysis 15. Oceania Native Video Advertising Market Analysis 2017-2021 and Forecast 2022-2032 15.1. Introduction 15.2. Historical Market Size (US$ Mn) Trend Analysis By Market Taxonomy, 2017-2021 15.3. Market Size (US$ Mn) and Volume Forecast By Market Taxonomy, 2022-2032 15.3.1. By Country 15.3.1.1. Australia 15.3.1.2. New Zealand 15.3.2. By Solution 15.3.3. By End User 15.3.4. By Vertical 15.4. Market Attractiveness Analysis 15.4.1. By Country 15.4.2. By Solution 15.4.3. By End User 15.4.4. By Vertical 15.5. Market Trends 15.6. Key Market Participants - Intensity Mapping 15.7. Drivers and Restraints - Impact Analysis 16. Middle East and Africa Native Video Advertising Market Analysis 2017-2021 and Forecast 2022-2032 16.1. Introduction 16.2. Historical Market Size (US$ Mn) Trend Analysis By Market Taxonomy, 2017-2021 16.3. Market Size (US$ Mn) and Volume Forecast By Market Taxonomy, 2022-2032 16.3.1. By Country 16.3.1.1. GCC Countries 16.3.1.2. Northern Africa 16.3.1.3. South Africa 16.3.1.4. Rest of MEA 16.3.2. By Solution 16.3.3. By End User 16.3.4. By Vertical 16.4. Market Attractiveness Analysis 16.4.1. By Country 16.4.2. By Solution 16.4.3. By End User 16.4.4. By Vertical 16.5. Market Trends 16.6. Key Market Participants - Intensity Mapping 16.7. Drivers and Restraints - Impact Analysis 17. Key Country’s Native Video Advertising Market Analysis, 2021 17.1. Introduction 17.1.1. Market Value Proportion Analysis, By Key Countries 17.1.2. Global Vs. Country Growth Comparison 17.2. U.S. Native Video Advertising Market Analysis 17.2.1. By Solution 17.2.2. By End User 17.2.3. By Vertical 17.3. Canada Native Video Advertising Market Analysis 17.3.1. By Solution 17.3.2. By End User 17.3.3. By Vertical 17.4. Mexico Native Video Advertising Market Analysis 17.4.1. By Solution 17.4.2. By End User 17.4.3. By Vertical 17.5. Brazil Native Video Advertising Market Analysis 17.5.1. By Solution 17.5.2. By End User 17.5.3. By Vertical 17.6. Germany Native Video Advertising Market Analysis 17.6.1. By Solution 17.6.2. By End User 17.6.3. By Vertical 17.7. Italy Native Video Advertising Market Analysis 17.7.1. By Solution 17.7.2. By End User 17.7.3. By Vertical 17.8. France Native Video Advertising Market Analysis 17.8.1. By Solution 17.8.2. By End User 17.8.3. By Vertical 17.9. U.K. Native Video Advertising Market Analysis 17.9.1. By Solution 17.9.2. By End User 17.9.3. By Vertical 17.10. Spain Native Video Advertising Market Analysis 17.10.1. By Solution 17.10.2. By End User 17.10.3. By Vertical 17.11. Russia Native Video Advertising Market Analysis 17.11.1. By Solution 17.11.2. By End User 17.11.3. By Vertical 17.12. China Native Video Advertising Market Analysis 17.12.1. By Solution 17.12.2. By End User 17.12.3. By Vertical 17.13. Japan Native Video Advertising Market Analysis 17.13.1. By Solution 17.13.2. By End User 17.13.3. By Vertical 17.14. S. Korea Native Video Advertising Market Analysis 17.14.1. By Solution 17.14.2. By End User 17.14.3. By Vertical 17.15. India Native Video Advertising Market Analysis 17.15.1. By Solution 17.15.2. By End User 17.15.3. By Vertical 17.16. Thailand Native Video Advertising Market Analysis 17.16.1. By Solution 17.16.2. By End User 17.16.3. By Vertical 17.16.4. By End Users 17.17. Australia Native Video Advertising Market Analysis 17.17.1. By Solution 17.17.2. By End User 17.17.3. By Vertical 17.17.4. By End Users 17.18. New Zealand Native Video Advertising Market Analysis 17.18.1. By Solution 17.18.2. By End User 17.18.3. By Vertical 17.18.4. By End Users 17.19. Turkey Native Video Advertising Market Analysis 17.19.1. By Solution 17.19.2. By End User 17.19.3. By Vertical 17.19.4. By End Users 17.20. South Africa Native Video Advertising Market Analysis 17.20.1. By Solution 17.20.2. By End User 17.20.3. By Vertical 17.20.4. By End Users 18. Market Structure Analysis 18.1. Market Analysis by Tier of Companies (Native Video Advertising) 18.2. Market Concentration 18.3. Market Share Analysis of Top Players 18.4. Market Presence Analysis 18.4.1. Product foot print by Players 18.4.2. Channel Foot Print by Players 19. Competition Analysis 19.1. Competition Dashboard 19.2. Pricing Analysis by Competition 19.3. Competition Benchmarking 19.4. Competition Deep Dive 19.4.1. Cardlytics 19.4.1.1. Overview 19.4.1.2. Product/Service Portfolio 19.4.1.3. Profitability by Market Segments (Product/Channel/Region) 19.4.1.4. Sales Footprint 19.4.1.4.1. Strategy Overview 19.4.1.4.2. Marketing Strategy 19.4.1.4.3. Product Strategy 19.4.1.4.4. Channel Strategy 19.4.2. Eskimi 19.4.2.1.1. Strategy Overview 19.4.2.1.2. Marketing Strategy 19.4.2.1.3. Product Strategy 19.4.2.1.4. Channel Strategy 19.4.3. Outbrain 19.4.3.1.1. Strategy Overview 19.4.3.1.2. Marketing Strategy 19.4.3.1.3. Product Strategy 19.4.3.1.4. Channel Strategy 19.4.4. Taboola 19.4.4.1.1. Strategy Overview 19.4.4.1.2. Marketing Strategy 19.4.4.1.3. Product Strategy 19.4.4.1.4. Channel Strategy 19.4.5. Yahoo 19.4.5.1.1. Strategy Overview 19.4.5.1.2. Marketing Strategy 19.4.5.1.3. Product Strategy 19.4.5.1.4. Channel Strategy 19.4.6. Natvo 19.4.6.1.1. Strategy Overview 19.4.6.1.2. Marketing Strategy 19.4.6.1.3. Product Strategy 19.4.6.1.4. Channel Strategy 19.4.7. YtipleLift 19.4.7.1.1. Strategy Overview 19.4.7.1.2. Marketing Strategy 19.4.7.1.3. Product Strategy 19.4.7.1.4. Channel Strategy 19.4.8. RevContent 19.4.8.1.1. Strategy Overview 19.4.8.1.2. Marketing Strategy 19.4.8.1.3. Product Strategy 19.4.8.1.4. Channel Strategy 19.4.9. MGID 19.4.9.1.1. Strategy Overview 19.4.9.1.2. Marketing Strategy 19.4.9.1.3. Product Strategy 19.4.9.1.4. Channel Strategy 19.4.10. Other Key Players (As per Request) 20. Assumptions and Acronyms Used 21. Research Methodology
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