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Mobile Augmented Reality Market

Market Insights on Mobile Augmented Reality covering sales outlook, demand forecast & up-to-date key trends

Mobile Augmented Reality Market By Solution (Mobile AR Software, Services), Application (Military, Education, Healthcare, Gaming, Media & Entertainment, Travel & Tourism) & Region - Forecast 2022 - 2031

Mobile Augmented Reality Market Outlook (2022-2031)

[500 Pages Report] The global mobile augmented reality market was valued at US$ 3.6 Bn in 2021. Demand for mobile augmented reality is projected to rise at an astounding CAGR of 23.3% with its market valuation reaching US$ 29.3 Bn by the end of 2031.

Mobile Augmented Reality Market Size (2022)

US$ 4.4 Bn

Sales Forecast (2031)

US$ 29.3 Bn

Global Market Growth Rate (2022 to 2031)

23.3%

Share of Top 5 Market Players

60%

Mobile augmented reality currently accounts for 30% share of the global augmented reality market, and the market is predicted to expand 6.6X over the next ten years.

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Demand Analysis of Mobile Augmented Reality from 2016-2021 Vs Market Outlook for 2022-2031

“Continuous & Rapid Advancements in Mobile AR Technology”

From 2016 to 2021, the mobile augmented reality market registered a CAGR of 21.3%.

Mobile augmented reality is augmented reality that goes with users wherever they go with their smartphones. The extreme portability of augmented reality applications is already impacting the industry of travel & tourism. It has become a dynamic and interactive experience for users visiting popular tourist sites with mobile AR technology.

Wearable augmented reality devices and smartphone apps are allowing users to historic sites and museums to learn everything they ever wanted to know with a quick area scan. Due to the growing demand for AR technology, the travel and tourism industry will be one of the MAR (mobile augmented reality) use cases. Thus the market is anticipated to grow at a significant rate over the forecast period.

Mobile Augmented Reality Market Report Brochure

Wireless charging plays an important role in improving patients’ quality of life and user experience. The technology is catching the attention of smartphone users as these smartphones have large displays, fast CPUs, cameras with 16 MP, compass, accelerometers, graphics acceleration and GPS sensors.

Hence, a mobile AR is a type of mobile app that complements and incorporates built-in components in a smartphone to provide a specialized app to deliver reality-based functions and services. The technology is used by every alternate smartphone user for viewing interactive advertisements, character filters and playing games.

Thus, the global market for mobile augmented reality is expected to register a very high CAGR of 23.3% over the forecast period 2022-2031.

Which Key Factor is Driving Demand for Mobile Augmented Reality Solutions?

“Surging Implementation of Mobile Augmented Reality in Military Sector”

One of the major factors for the development and growth of mobile augmented reality technology is huge investments from governments. The augmented reality devices allow soldiers to access GPS data, identify threats and obtain remote views of the battlefield.

In this regard, the F-35 fighter jet’s US$ 400,000 helmet is most noteworthy and an expensive success. The helmet allows the pilot to look through the plane itself. This also identifies and provides information about any object in the view of the pilot’s field.

Thus, implementation of mobile augmented reality technology in the military will fuel the growth of the mobile augmented reality market.

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Country-wise Insights

How Big is the Opportunity for Mobile Augmented Reality Adoption in the U.S.?

“Development of Automotive Technology to Spur U.S. Industry Growth”

The U.S. is predicted to remain one of the most lucrative markets over the forecast period. According to the report, the overall mobile augmented reality spending in the U.S. alone is likely to increase by 18.8% from 2022 to 2031, with a market value of US$ 702.7 Mn in 2022.

The mobile augmented reality market in the U.S. is estimated to grow at a significant rate as the country is the largest producer of high-technology manufacturing.

Development of automotive technology such as driverless cars and holographic prompts for navigation have supported the market growth. Such factors are continuously helping the mobile augmented reality market to grow in the U.S.

Why is Demand for Mobile Augmented Reality Surging in China?

“Booming Online Gaming Industry to Drive Market Revenue”

The market in China is expected to rise at a 26% CAGR over the forecast period (2022-2031). China is home to breakthrough technologies and has a booming augmented reality industry. The country is ramping up investment in reality products development.

The sudden jump in online gaming numbers and shift of traditional schooling methods to virtual spaces are expected to drive the market expansion in China.

How is Japan Contributing to the Sales of Mobile Augmented Reality Devices?

“Penetration of 5G Technology to Fuel Market Value”

The market in Japan is anticipated to be valued at around US$ 2.9 Bn by 2031. By 2031, Japan will account for 33.2% of the share in East Asia. The mobile augmented reality market is rapidly evolving with new technologies and methodologies in Japan.

The country is adopting 5th generation (5G) wireless technology at a greater rate. There is a rise in investments in applications of augmented reality technology from governments.

With the help of 5G technology, telecommunication companies like KDDI, NTT Docomo and Softbank are planning to set up augmented reality viewing platforms at sports matches and other live events to provide a new experience to audiences.

Category-wise Insights

Why are Mobile AR SDKs Gaining Huge Traction?

“Mobile AR SDKs Popular Owing to Their Unique Properties”

Demand for mobile AR SDKs is expected to rise at a CAGR of 21.1% over the forecast period 2022 to 2031. Companies are using augmented reality SDK (software development kit) to power the creation and development of new AR applications and experiences. It is responsible for many components of apps such as AR tracking, content rendering and scene recognition.

Key players like Google, and Apple have developed mobile AR SDKs, namely ARKit and ARCore. This is helping in the widespread adoption of mobile augmented reality.

As each AR SDK is equipped with unique properties, it will enable AR developers of companies to render, recognize and track the apps in the most optimal manner possible.

Hence, mobile AR SDKs will play a significant role in driving the growth of mobile augmented reality.

Why is Demand for AR Design & Development Surging?

“Improved Consumer Engagement Driving Uptake of AR Design & Development Services”

AR design & development segment accounted for the highest revenue share of 46.0% in 2021 and is expected to rise at a CAGR of 24.2%. Opportunities for AR design are evolving to prompt the potential of technology. This development is proportional to devices evolution.

Users are expecting more than a visual representation of their reality. Hence, companies in the AR mobile applications development are using sensors, GPS, compass, and cameras of smart devices to help users experience augmented reality in the form of an image along with a nugget of information.

On the back of these factors, an interactive and 360-degrees experience for users through AR design & development will boost the demand for mobile AR during the forecast period.

Which is the Dominant Mobile Augmented Reality Application?

“Rising Adoption of Mobile AR in Healthcare for Effortless Consultation & Diagnostics”

The healthcare sector is expected to hold a major share of the market close to 15.3% in 2022 and create an incremental opportunity of around US$ 4.5 Bn by 2031.

There is an increase in demand for mobile augmented reality in the healthcare industry. There are so many unique opportunities for patients and healthcare providers, presented by augmented reality.

With the help of AR, medical students are using training programs to practice techniques of surgical. Also, doctors are observing vitals of a patient and refer to images from CT or MRI scans during treatment.

AR technology is continuously helping to bridge the gap between medical professionals and digital data. Due to the growing demand for mobile AR in the healthcare industry, the market is anticipated to grow at a significant rate.

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COVID-19 Impact on Mobile Augmented Reality Demand

The COVID-19 pandemic harmed every industry and deepened the economic imbalance. The story was a bit different for mobile augmented reality. The technology helped users in so many ways by enabling online learning and opening access to cultural events and experiences.

The technology was used in projects for visualizing the dramatic impact of nationwide lockdowns on air pollution and the environment.

Moreover, various industries such as healthcare, marketing, universities, and schools are using augmented reality for providing high-resolution video and audio communication, allowing the visualization of invisible concepts and facilitating remote collaboration.

On the back of these factors, the mobile augmented reality market will witness a healthy growth rate over the coming years.

Competitive Landscape

Mobile augmented reality solution providers are focusing on adding new innovative capabilities to their current reality solutions which helps them to enhance and upgrade their mobile augmented reality portfolio.

Manufacturers of mobile augmented reality devices also focus on entering into partnerships with other tech players in the market.

For instance,

  • In January 2021, Apple announced iOS 15, a major update with powerful features that will enhance the iPhone experience.
  • In June 2021, Magic Leap established a collaboration with AMD, an American multinational semiconductor company, to advance computer vision and perception into the enterprise market.

Mobile Augmented Reality Industry Report Scope

Attribute

Details

Market Value In 2021

US$ 3.6 Bn

Market CAGR 2016 to 2021

21.3%

Historical Data Available For

2016-2021

Market Analysis

Value in US$ Mn

Key Regions Covered

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia & Pacific
  • Middle East & Africa (MEA)

Key Countries Covered

  • U.S.
  • Canada
  • Brazil
  • Mexico
  • Germany
  • U.K.
  • France
  • Spain
  • Russia
  • China
  • India
  • Malaysia
  • Singapore
  • Australia
  • Japan
  • GCC countries
  • Israel
  • South Africa

Key Market Segments Covered

  • Solution
  • Application
  • Region

Key Companies Profiled

  • Apple Inc.
  • Google LLC
  • Qualcomm Technologies, Inc.
  • Samsung Electronics Co. Ltd.
  • Amazon.com, Inc.
  • Intel Corporation
  • Microsoft Corporation
  • Micro Focus
  • Magic Leap, Inc.
  • Wikitude GmbH
  • Scope AR.
  • Blippar
  • DAQRI

Report Coverage

Market forecast, Company share analysis, Competition intelligence, DROT analysis, Market dynamics and challenges, and Strategic growth initiatives

Customization & Pricing

Available upon request

Mobile Augmented Reality Industry Survey

Mobile Augmented Reality Market by Solution:

  • Mobile AR Software
    • Mobile AR Application Platforms
    • Mobile AR SDKs
  • Services
    • Integration & Deployment
    • AR Design & Development
    • Support Services

Mobile Augmented Reality Market by Application:

  • Military
  • Education
  • Healthcare
  • Gaming
  • Media & Entertainment
  • Travel & Tourism
  • Others

Mobile Augmented Reality Market by Region:

  • North America Mobile Augmented Reality Market
  • Latin America Mobile Augmented Reality Market
  • Europe Mobile Augmented Reality Market
  • East Asia Mobile Augmented Reality Market
  • Middle East & Africa Mobile Augmented Reality Market

Frequently Asked Questions

The global mobile augmented reality market is expected to reach a valuation of US$ 29.3 Bn by 2031, surging ahead at 23.3% CAGR.

The East Asia mobile augmented reality market is projected to expand at the highest CAGR of 27.2% from 2022 to 2031.

Apple Inc., Google LLC, Qualcomm Technologies, Inc., Samsung Electronics Co. Ltd., and Amazon.com, Inc. are leading mobile augmented reality solution providers.

Implementation of mobile AR in the military and rising adoption of mobile AR technology for educational use are major trends in the market.

Top 5 countries driving most demand for mobile augmented reality solutions and services include the U.S., Brazil, Germany, India, and Japan.

Table of Content

1. Executive Summary

    1.1. Global Market Outlook

    1.2. Demand Side Trends

    1.3. Supply Side Trends

    1.4. Analysis and Recommendations

2. Market Overview

    2.1. Market Coverage / Taxonomy

    2.2. Market Definition / Scope / Limitations

3. Key Market Trends

    3.1. Key AR/VR Trends Impacting Market

    3.2. Major Mobile AR Use Cases

        3.2.1. Enabling Training in Medical Procedures Through Mobile Augmented Reality

        3.2.2. Mobile Augmented Reality For Virtual Workspaces

        3.2.3. Location-based Mobile Marketing in Tourism

        3.2.4. Others

    3.3. Mobile AR Innovation & Development Trends

    3.4. Key Success Factors

4. Global Mobile Augmented Reality Market - Pricing Analysis

    4.1. Mobile Augmented Reality Pricing Analysis, By Solution

        4.1.1. Mobile AR Equipment Pricing

        4.1.2. Mobile AR Apps Pricing

    4.2. Global Average Pricing Analysis Benchmark

5. COVID-19 Pandemic Crisis Impact Analysis

    5.1. Impact of COVID-19 Pandemic Crisis on AR/VR Market 

    5.2. Augmented Reality Hardware Manufacturing Challenges amid Lockdowns

    5.3. Current Economic Projection and Probable Impact on GDP

    5.4. Pre-COVID Outbreak Market Growth (Before 2020)

    5.5. Post-COVID Outbreak Market Impact (2020 and beyond)

    5.6. Recovery Scenario (Short Term/Mid Term/Long Term)

    5.7. Key Action Points for Solution Manufacturers

6. Market Structure Analysis

    6.1. Market Analysis by Tier of Companies 

    6.2. Market Concentration

    6.3. Market Share Analysis of Top Players

    6.4. Market Presence Analysis

        6.4.1. Regional footprint by Players

        6.4.2. Solution footprint by Players

        6.4.3. Channel footprint by Players

7. Global Mobile Augmented Reality Market Demand (in Value in US$ Mn) Analysis 2016-2021 and Forecast, 2022-2031

    7.1. Historical Market Value (US$ Mn) Analysis, 2016-2021

    7.2. Current and Future Market Value (US$ Mn) Projections, 2022-2031

        7.2.1. Y-o-Y Growth Trend Analysis

        7.2.2. Absolute $ Opportunity Analysis

8. Market Background

    8.1. Macro-Economic Factors

        8.1.1. Global GDP Growth Outlook

        8.1.2. Global ICT Spending Outlook

        8.1.3. Global AR/VR Market Growth

    8.2. Forecast Factors - Relevance & Impact

        8.2.1. Historic Growth Rate of Major Mobile Augmented Reality Vendors 

        8.2.2. Impact of COVID-19 on AR Equipment Manufacturing 

        8.2.3. Adoption of Smart Wearables

        8.2.4. AR/VR New Solution Developments

        8.2.5. Augmented Reality Applications for Smartphones/Tablets Development

    8.3. Value Chain

    8.4. Market Dynamics

        8.4.1. Drivers

        8.4.2. Restraints

        8.4.3. Opportunities

9. Global Mobile Augmented Reality Market Analysis 2016-2021 and Forecast 2022-2031, by Solution 

    9.1. Introduction / Key Findings

    9.2. Historical Market Size (US$ Mn) Analysis By Solution, 2016 - 2021

    9.3. Current and Future Market Size (US$ Mn) Analysis and Forecast By Solution, 2022 - 2031

        9.3.1. Mobile AR Software

            9.3.1.1. Mobile AR Application Platform

            9.3.1.2. Mobile AR SDKs

        9.3.2. Services

            9.3.2.1. AR Design & Development

            9.3.2.2. Integration & Deployment

            9.3.2.3. Support Services 

    9.4. Market Attractiveness Analysis By Solution

10. Global Mobile Augmented Reality Market Analysis 2016-2021 and Forecast 2022-2031, by Application

    10.1. Introduction / Key Findings

    10.2. Historical Market Size (US$ Mn) Analysis By Application, 2016 - 2021

    10.3. Current and Future Market Size (US$ Mn) Analysis and Forecast By Application, 2022 - 2031

        10.3.1. Military

        10.3.2. Education

        10.3.3. Healthcare

        10.3.4. Gaming

        10.3.5. Media & Entertainment

        10.3.6. Travel & Tourism

        10.3.7. Others  

    10.4. Market Attractiveness Analysis By Application

11. Global Mobile Augmented Reality Market Analysis 2016-2021 and Forecast 2022-2031, by Region

    11.1. Introduction / Key Findings

    11.2. Historical Market Size (US$ Mn) Analysis By Region, 2016 - 2021

    11.3. Current Market Size (US$ Mn) Analysis and Forecast By Region, 2022 - 2031

        11.3.1. North America

        11.3.2. Latin America

        11.3.3. Europe

        11.3.4. East Asia

        11.3.5. South Asia & Pacific

        11.3.6. Middle East & Africa

    11.4. Market Attractiveness Analysis By Region

12. North America Mobile Augmented Reality Market Analysis 2016-2021 and Forecast 2022-2031

    12.1. Introduction

    12.2. Historical Market Size (US$ Mn) Trend Analysis By Market Taxonomy, 2016 - 2021

    12.3. Market Size (US$ Mn) Forecast By Market Taxonomy, 2022 - 2031

        12.3.1. By Solution

        12.3.2. By Application

        12.3.3. By Country

            12.3.3.1. U.S.

            12.3.3.2. Canada

    12.4. Market Attractiveness Analysis

        12.4.1. By Solution

        12.4.2. By Application

        12.4.3. By Country

    12.5. Market Trends

    12.6. Key Market Participants - Intensity Mapping

13. Latin America Mobile Augmented Reality Market Analysis 2016-2021 and Forecast 2022-2031

    13.1. Introduction

    13.2. Historical Market Size (US$ Mn) Trend Analysis By Market Taxonomy, 2016 - 2021

    13.3. Market Size (US$ Mn) Forecast By Market Taxonomy, 2022 - 2031

        13.3.1. By Solution

        13.3.2. By Application

        13.3.3. By Country

            13.3.3.1. Brazil

            13.3.3.2. Mexico

            13.3.3.3. Rest of Latin America

    13.4. Market Attractiveness Analysis

        13.4.1. By Solution

        13.4.2. By Application

        13.4.3. By Country

    13.5. Market Trends

    13.6. Key Market Participants - Intensity Mapping

14. Europe Mobile Augmented Reality Market Analysis 2016-2021 and Forecast 2022-2031

    14.1. Introduction

    14.2. Historical Market Size (US$ Mn) Trend Analysis By Market Taxonomy, 2016 - 2021

    14.3. Market Size (US$ Mn) Forecast By Market Taxonomy, 2022 - 2031

        14.3.1. By Solution

        14.3.2. By Application

        14.3.3. By Country

            14.3.3.1. Germany

            14.3.3.2. Italy

            14.3.3.3. France

            14.3.3.4. U.K.

            14.3.3.5. Spain

            14.3.3.6. BENELUX

            14.3.3.7. Russia

            14.3.3.8. Rest of Europe

    14.4. Market Attractiveness Analysis

        14.4.1. By Solution

        14.4.2. By Application

        14.4.3. By Country

    14.5. Market Trends

    14.6. Key Market Participants - Intensity Mapping

15. South Asia & Pacific Mobile Augmented Reality Market Analysis 2016-2021 and Forecast 2022-2031

    15.1. Introduction

    15.2. Historical Market Size (US$ Mn) Trend Analysis By Market Taxonomy, 2016 - 2021

    15.3. Market Size (US$ Mn) Forecast By Market Taxonomy, 2022 - 2031

        15.3.1. By Solution

        15.3.2. By Application

        15.3.3. By Country

            15.3.3.1. India

            15.3.3.2. Thailand

            15.3.3.3. Indonesia

            15.3.3.4. Malaysia

            15.3.3.5. Oceania

            15.3.3.6. Rest of South Asia & Pacific

    15.4. Market Attractiveness Analysis

        15.4.1. By Solution

        15.4.2. By Application

        15.4.3. By Country

    15.5. Market Trends

    15.6. Key Market Participants - Intensity Mapping

16. East Asia Mobile Augmented Reality Market Analysis 2016-2021 and Forecast 2022-2031

    16.1. Introduction

    16.2. Historical Market Size (US$ Mn) Trend Analysis By Market Taxonomy, 2016 - 2021

    16.3. Market Size (US$ Mn) Forecast By Market Taxonomy, 2022 - 2031

        16.3.1. By Solution

        16.3.2. By Application

        16.3.3. By Country

            16.3.3.1. China

            16.3.3.2. Japan 

            16.3.3.3. South Korea 

    16.4. Market Attractiveness Analysis

        16.4.1. By Solution

        16.4.2. By Application

        16.4.3. By Country

    16.5. Market Trends

    16.6. Key Market Participants - Intensity Mapping

17. Middle East and Africa Mobile Augmented Reality Market Analysis 2016-2021 and Forecast 2022-2031

    17.1. Introduction

    17.2. Historical Market Size (US$ Mn) Trend Analysis By Market Taxonomy, 2016 - 2021

    17.3. Market Size (US$ Mn) Forecast By Market Taxonomy, 2022 - 2031

        17.3.1. By Solution

        17.3.2. By Application

        17.3.3. By Country

            17.3.3.1. GCC Countries

            17.3.3.2. Turkey

            17.3.3.3. Northern Africa

            17.3.3.4. South Africa

            17.3.3.5. Rest of Middle East and Africa

    17.4. Market Attractiveness Analysis

        17.4.1. By Solution

        17.4.2. By Application

        17.4.3. By Country

    17.5. Market Trends

    17.6. Key Market Participants - Intensity Mapping

18. Key Countries Analysis- Mobile Augmented Reality Market

    18.1. U.S. Mobile Augmented Reality Market Analysis

        18.1.1. By Solution

        18.1.2. By Application

    18.2. Canada Mobile Augmented Reality Market Analysis

        18.2.1. By Solution

        18.2.2. By Application

    18.3. Mexico Mobile Augmented Reality Market Analysis

        18.3.1. By Solution

        18.3.2. By Application

    18.4. Brazil Mobile Augmented Reality Market Analysis

        18.4.1. By Solution

        18.4.2. By Application

    18.5. Germany Mobile Augmented Reality Market Analysis

        18.5.1. By Solution

        18.5.2. By Application

    18.6. Italy Mobile Augmented Reality Market Analysis

        18.6.1. By Solution

        18.6.2. By Application

    18.7. France Mobile Augmented Reality Market Analysis

        18.7.1. By Solution

        18.7.2. By Application

    18.8. U.K. Mobile Augmented Reality Market Analysis

        18.8.1. By Solution

        18.8.2. By Application

    18.9. Spain Mobile Augmented Reality Market Analysis

        18.9.1. By Solution

        18.9.2. By Application

    18.10. BENELUX Mobile Augmented Reality Market Analysis

        18.10.1. By Solution

        18.10.2. By Application

    18.11. Russia Mobile Augmented Reality Market Analysis

        18.11.1. By Solution

        18.11.2. By Application

    18.12. China Mobile Augmented Reality Market Analysis

        18.12.1. By Solution

        18.12.2. By Application

    18.13. Japan Mobile Augmented Reality Market Analysis

        18.13.1. By Solution

        18.13.2. By Application

    18.14. South Korea Mobile Augmented Reality Market Analysis

        18.14.1. By Solution

        18.14.2. By Application

    18.15. India Mobile Augmented Reality Market Analysis

        18.15.1. By Solution

        18.15.2. By Application

    18.16. ASEAN Mobile Augmented Reality Market Analysis

        18.16.1. By Solution

        18.16.2. By Application

    18.17. Australia and New Zealand Mobile Augmented Reality Market Analysis

        18.17.1. By Solution

        18.17.2. By Application

    18.18. GCC Countries Mobile Augmented Reality Market Analysis

        18.18.1. By Solution

        18.18.2. By Application

    18.19. Turkey Mobile Augmented Reality Market Analysis

        18.19.1. By Solution

        18.19.2. By Application

    18.20. South Africa Mobile Augmented Reality Market Analysis

        18.20.1. By Solution

        18.20.2. By Application

    18.21. North Africa Mobile Augmented Reality Market Analysis

        18.21.1. By Solution

        18.21.2. By Application

19. Competition Analysis

    19.1. Competition Dashboard

    19.2. Key Strategies, by Competitors

    19.3. Competition Deep Dive 

        19.3.1. Microsoft Corporation

            19.3.1.1. Business Overview

            19.3.1.2. Solution & Service Portfolio

            19.3.1.3. Key Financial Outlook (Business Segment/Region)

            19.3.1.4. Key Market Developments

            19.3.1.5. Strategy Overview

                19.3.1.5.1. Solution  Strategy

                19.3.1.5.2. Business Strategy

        19.3.2. Google

            19.3.2.1. Business Overview

            19.3.2.2. Solution & Service Portfolio

            19.3.2.3. Key Financial Outlook (Business Segment/Region)

            19.3.2.4. Key Market Developments

            19.3.2.5. Strategy Overview

                19.3.2.5.1. Solution  Strategy

                19.3.2.5.2. Business Strategy

        19.3.3. Samsung

            19.3.3.1. Business Overview

            19.3.3.2. Solution & Service Portfolio

            19.3.3.3. Key Financial Outlook (Business Segment/Region)

            19.3.3.4. Key Market Developments

            19.3.3.5. Strategy Overview

                19.3.3.5.1. Solution  Strategy

                19.3.3.5.2. Business Strategy

        19.3.4. Apple

            19.3.4.1. Business Overview

            19.3.4.2. Solution & Service Portfolio

            19.3.4.3. Key Financial Outlook (Business Segment/Region)

            19.3.4.4. Key Market Developments

            19.3.4.5. Strategy Overview

                19.3.4.5.1. Solution  Strategy

                19.3.4.5.2. Business Strategy

        19.3.5. Qualcomm Technologies, Inc.

            19.3.5.1. Business Overview

            19.3.5.2. Solution & Service Portfolio

            19.3.5.3. Key Financial Outlook (Business Segment/Region)

            19.3.5.4. Key Market Developments

            19.3.5.5. Strategy Overview

                19.3.5.5.1. Solution  Strategy

                19.3.5.5.2. Business Strategy

        19.3.6. AWS

            19.3.6.1. Business Overview

            19.3.6.2. Solution & Service Portfolio

            19.3.6.3. Key Financial Outlook (Business Segment/Region)

            19.3.6.4. Key Market Developments

            19.3.6.5. Strategy Overview

                19.3.6.5.1. Solution  Strategy

                19.3.6.5.2. Business Strategy

        19.3.7. Amazon.com, Inc.

            19.3.7.1. Business Overview

            19.3.7.2. Solution & Service Portfolio

            19.3.7.3. Key Financial Outlook (Business Segment/Region)

            19.3.7.4. Key Market Developments

            19.3.7.5. Strategy Overview

                19.3.7.5.1. Solution  Strategy

                19.3.7.5.2. Business Strategy

        19.3.8. Sony Corporation

            19.3.8.1. Business Overview

            19.3.8.2. Solution & Service Portfolio

            19.3.8.3. Key Financial Outlook (Business Segment/Region)

            19.3.8.4. Key Market Developments

            19.3.8.5. Strategy Overview

                19.3.8.5.1. Solution  Strategy

                19.3.8.5.2. Business Strategy

        19.3.9. HP Autonomy (Micro Focus)

            19.3.9.1. Business Overview

            19.3.9.2. Solution & Service Portfolio

            19.3.9.3. Key Financial Outlook (Business Segment/Region)

            19.3.9.4. Key Market Developments

            19.3.9.5. Strategy Overview

                19.3.9.5.1. Solution  Strategy

                19.3.9.5.2. Business Strategy

        19.3.10. Intel Corporation

            19.3.10.1. Business Overview

            19.3.10.2. Solution & Service Portfolio

            19.3.10.3. Key Financial Outlook (Business Segment/Region)

            19.3.10.4. Key Market Developments

            19.3.10.5. Strategy Overview

                19.3.10.5.1. Solution  Strategy

                19.3.10.5.2. Business Strategy

        19.3.11. Magic Leap, Inc.

            19.3.11.1. Business Overview

            19.3.11.2. Solution & Service Portfolio

            19.3.11.3. Key Financial Outlook (Business Segment/Region)

            19.3.11.4. Key Market Developments

            19.3.11.5. Strategy Overview

                19.3.11.5.1. Solution  Strategy

                19.3.11.5.2. Business Strategy

        19.3.12. Wikitude GmbH

            19.3.12.1. Business Overview

            19.3.12.2. Solution & Service Portfolio

            19.3.12.3. Key Financial Outlook (Business Segment/Region)

            19.3.12.4. Key Market Developments

            19.3.12.5. Strategy Overview

                19.3.12.5.1. Solution  Strategy

                19.3.12.5.2. Business Strategy

        19.3.13. Scope AR.

            19.3.13.1. Business Overview

            19.3.13.2. Solution & Service Portfolio

            19.3.13.3. Key Financial Outlook (Business Segment/Region)

            19.3.13.4. Key Market Developments

            19.3.13.5. Strategy Overview

                19.3.13.5.1. Solution  Strategy

                19.3.13.5.2. Business Strategy

        19.3.14. Blippar

            19.3.14.1. Business Overview

            19.3.14.2. Solution & Service Portfolio

            19.3.14.3. Key Financial Outlook (Business Segment/Region)

            19.3.14.4. Key Market Developments

            19.3.14.5. Strategy Overview

                19.3.14.5.1. Solution  Strategy

                19.3.14.5.2. Business Strategy

        19.3.15. DAQRI

            19.3.15.1. Business Overview

            19.3.15.2. Solution & Service Portfolio

            19.3.15.3. Key Financial Outlook (Business Segment/Region)

            19.3.15.4. Key Market Developments

            19.3.15.5. Strategy Overview

                19.3.15.5.1. Solution  Strategy

                19.3.15.5.2. Business Strategy

20. Assumptions and Acronyms Used

21. Research Methodology

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List of Tables

Table 01: Global Mobile Augmented Reality Market Size (US$ Mn) Forecast by Solution, 2016–2031

Table 02: Global Mobile Augmented Reality Market Size (US$ Mn) Forecast by Application, 2016–2031

Table 03: Global Mobile Augmented Reality Market Size (US$ Mn) Forecast by Region, 2016–2031

Table 04: North America Mobile Augmented Reality Market Size (US$ Mn) Forecast by Solution, 2016–2031

Table 05: North America Mobile Augmented Reality Market Size (US$ Mn) Forecast by Application, 2016–2031

Table 06: North America Mobile Augmented Reality Market Size (US$ Mn) Forecast by Country, 2016–2031

Table 07: Latin America Mobile Augmented Reality Market Size (US$ Mn) Forecast by Solution, 2016–2031

Table 08: Latin America Mobile Augmented Reality Market Size (US$ Mn) Forecast by Application, 2016–2031

Table 09: Latin America Mobile Augmented Reality Market Size (US$ Mn) Forecast by Country, 2016–2031

Table 10: Europe Mobile Augmented Reality Market Size (US$ Mn) Forecast by Solution, 2016–2031

Table 11: Europe Mobile Augmented Reality Market Size (US$ Mn) Forecast by Application, 2016–2031

Table 12: Europe Mobile Augmented Reality Market Size (US$ Mn) Forecast by Country, 2016–2031

Table 13: South Asia & Pacific Mobile Augmented Reality Market Size (US$ Mn) Forecast by Solution, 2016–2031

Table 14: South Asia & Pacific Mobile Augmented Reality Market Size (US$ Mn) Forecast by Application, 2016–2031

Table 15: South Asia & Pacific Mobile Augmented Reality Market Size (US$ Mn) Forecast by Country, 2016–2031

Table 16: East Asia Mobile Augmented Reality Market Size (US$ Mn) Forecast by Solution, 2016–2031

Table 17: East Asia Mobile Augmented Reality Market Size (US$ Mn) Forecast by Application, 2016–2031

Table 18: East Asia Mobile Augmented Reality Market Size (US$ Mn) Forecast by Country, 2016–2031

Table 19: Middle East and Africa Mobile Augmented Reality Market Size (US$ Mn) Forecast by Solution, 2016–2031

Table 20: Middle East and Africa Mobile Augmented Reality Market Size (US$ Mn) Forecast by Application, 2016–2031

Table 21: Middle East and Africa Mobile Augmented Reality Market Size (US$ Mn) Forecast by Country, 2016–2031

Nikhil Kaitwade
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List of Charts

Figure 01: Global Mobile Augmented Reality Market Value (US$ Mn) and Y-o-Y Growth Rate from 2022-2031

Figure 02: Global Mobile Augmented Reality Market Absolute $ Opportunity (US$ Mn), 2021 – 2031

Figure 03: Global Mobile Augmented Reality Market Value (US$ Mn), 2016-2021

Figure 04: Global Mobile Augmented Reality Market Value (US$ Mn), 2022-2031

Figure 05: Global Mobile Augmented Reality Market: Market Share Analysis by Solution– 2022 & 2031

Figure 06: Global Mobile Augmented Reality Market: Y-o-Y Growth Comparison by Solution, 2022–2031

Figure 07: Global Mobile Augmented Reality Market: Market Attractiveness by Solution

Figure 08: Global Mobile Augmented Reality Market: Market Share Analysis by Application– 2022 & 2031

Figure 09: Global Mobile Augmented Reality Market: Y-o-Y Growth Comparison by Application, 2022–2031

Figure 10: Global Mobile Augmented Reality Market: Market Attractiveness by Application

Figure 11: Global Mobile Augmented Reality Market: Market Share Analysis by Region – 2022 & 2031

Figure 12: Global Mobile Augmented Reality Market: Y-o-Y Growth Comparison by Region, 2022–2031

Figure 13:  North America Mobile Augmented Reality Market Absolute $ Opportunity (US$ Mn), 2016 – 2031

Figure 14:  Latin America Mobile Augmented Reality Market Absolute $ Opportunity (US$ Mn), 2016 – 2031

Figure 15: Europe Mobile Augmented Reality Market Absolute $ Opportunity (US$ Mn), 2016 – 2031

Figure 16: East Asia Mobile Augmented Reality Market Absolute $ Opportunity (US$ Mn), 2016 – 2031

Figure 17: South Asia & Pacific Mobile Augmented Reality Market Absolute $ Opportunity (US$ Mn), 2016 – 2031

Figure 18: Middle East & Africa Mobile Augmented Reality Market Absolute $ Opportunity (US$ Mn), 2016 – 2031

Figure 19: Global Mobile Augmented Reality Market: Market Attractiveness by Region

Figure 20: North America Mobile Augmented Reality Market Value (US$ Mn), 2016-2021

Figure 21: North America Mobile Augmented Reality Market Value (US$ Mn), 2022-2031

Figure 22: North America Mobile Augmented Reality Market: Market Share Analysis by Solution– 2022 & 2031

Figure 23: North America Mobile Augmented Reality Market: Y-o-Y Growth Comparison by Solution, 2022–2031

Figure 24: North America Mobile Augmented Reality Market: Market Attractiveness by Solution

Figure 25: North America Mobile Augmented Reality Market: Market Share Analysis by Application– 2022 & 2031

Figure 26: North America Mobile Augmented Reality Market: Y-o-Y Growth Comparison by Application, 2022–2031

Figure 27: North America Mobile Augmented Reality Market: Market Attractiveness by Application

Figure 28: North America Mobile Augmented Reality Market: Market Share Analysis by Country – 2022 & 2031

Figure 29: North America Mobile Augmented Reality Market: Y-o-Y Growth Comparison by Country, 2022–2031

Figure 30:  U.S. Mobile Augmented Reality Market Absolute $ Opportunity (US$ Mn), 2016 – 2031

Figure 31:  Canada Mobile Augmented Reality Market Absolute $ Opportunity (US$ Mn), 2016 – 2031

Figure 32: North America Mobile Augmented Reality Market: Market Attractiveness by Country

Figure 33: Latin America Mobile Augmented Reality Market Value (US$ Mn), 2016-2021

Figure 34: Latin America Mobile Augmented Reality Market Value (US$ Mn), 2022-2031

Figure 35: Latin America Mobile Augmented Reality Market: Market Share Analysis by Solution– 2022 & 2031

Figure 36: Latin America Mobile Augmented Reality Market: Y-o-Y Growth Comparison by Solution, 2022–2031

Figure 37: Latin America Mobile Augmented Reality Market: Market Attractiveness by Solution

Figure 38: Latin America Mobile Augmented Reality Market: Market Share Analysis by Application– 2022 & 2031

Figure 39: Latin America Mobile Augmented Reality Market: Y-o-Y Growth Comparison by Application, 2022–2031

Figure 40: Latin America Mobile Augmented Reality Market: Market Attractiveness by Application

Figure 41: Latin America Mobile Augmented Reality Market: Market Share Analysis by Country – 2022 & 2031

Figure 42: Latin America Mobile Augmented Reality Market: Y-o-Y Growth Comparison by Country, 2022–2031

Figure 43:  Brazil Mobile Augmented Reality Market Absolute $ Opportunity (US$ Mn), 2016 – 2031

Figure 44:  Mexico Mobile Augmented Reality Market Absolute $ Opportunity (US$ Mn), 2016 – 2031

Figure 45:  Rest of Latin America Mobile Augmented Reality Market Absolute $ Opportunity (US$ Mn), 2016 – 2031

Figure 46: Latin America Mobile Augmented Reality Market: Market Attractiveness by Country

Figure 47: Europe Mobile Augmented Reality Market Value (US$ Mn), 2016-2021

Figure 48: Europe Mobile Augmented Reality Market Value (US$ Mn), 2022-2031

Figure 49: Europe Mobile Augmented Reality Market: Market Share Analysis by Solution– 2022 & 2031

Figure 50: Europe Mobile Augmented Reality Market: Y-o-Y Growth Comparison by Solution, 2022–2031

Figure 51: Europe Mobile Augmented Reality Market: Market Attractiveness by Solution

Figure 52: Europe Mobile Augmented Reality Market: Market Share Analysis by Application– 2022 & 2031

Figure 53: Europe Mobile Augmented Reality Market: Y-o-Y Growth Comparison by Application, 2022–2031

Figure 54: Europe Mobile Augmented Reality Market: Market Attractiveness by Application

Figure 55: Europe Mobile Augmented Reality Market: Market Share Analysis by Country – 2022 & 2031

Figure 56: Europe Mobile Augmented Reality Market: Y-o-Y Growth Comparison by Country, 2022–2031

Figure 57:  Germany Mobile Augmented Reality Market Absolute $ Opportunity (US$ Mn), 2016 – 2031

Figure 58:  Italy Mobile Augmented Reality Market Absolute $ Opportunity (US$ Mn), 2016 – 2031

Figure 59: France Mobile Augmented Reality Market Absolute $ Opportunity (US$ Mn), 2016 – 2031

Figure 60: U.K. Mobile Augmented Reality Market Absolute $ Opportunity (US$ Mn), 2016 – 2031

Figure 61: Spain Mobile Augmented Reality Market Absolute $ Opportunity (US$ Mn), 2016 – 2031

Figure 62: BENELUX Mobile Augmented Reality Market Absolute $ Opportunity (US$ Mn), 2016 – 2031

Figure 63: Russia Mobile Augmented Reality Market Absolute $ Opportunity (US$ Mn), 2016 – 2031

Figure 64: Rest of Europe Mobile Augmented Reality Market Absolute $ Opportunity (US$ Mn), 2016 – 2031

Figure 65: Europe Mobile Augmented Reality Market: Market Attractiveness by Country

Figure 66: South Asia & Pacific Mobile Augmented Reality Market Value (US$ Mn), 2016-2021

Figure 67: South Asia & Pacific Mobile Augmented Reality Market Value (US$ Mn), 2022-2031

Figure 68: South Asia & Pacific Mobile Augmented Reality Market: Market Share Analysis by Solution– 2022 & 2031

Figure 69: South Asia & Pacific Mobile Augmented Reality Market: Y-o-Y Growth Comparison by Solution, 2022–2031

Figure 70: South Asia & Pacific Mobile Augmented Reality Market: Market Attractiveness by Solution

Figure 71: South Asia & Pacific Mobile Augmented Reality Market: Market Share Analysis by Application– 2022 & 2031

Figure 72: South Asia & Pacific Mobile Augmented Reality Market: Y-o-Y Growth Comparison by Application, 2022–2031

Figure 73: South Asia & Pacific Mobile Augmented Reality Market: Market Attractiveness by Application

Figure 74: South Asia & Pacific Mobile Augmented Reality Market: Market Share Analysis by Country – 2022 & 2031

Figure 75: South Asia & Pacific Mobile Augmented Reality Market: Y-o-Y Growth Comparison by Country, 2022–2031

Figure 76:  India Mobile Augmented Reality Market Absolute $ Opportunity (US$ Mn), 2016 – 2031

Figure 77:  Thailand Mobile Augmented Reality Market Absolute $ Opportunity (US$ Mn), 2016 – 2031

Figure 78: Indonesia Mobile Augmented Reality Market Absolute $ Opportunity (US$ Mn), 2016 – 2031

Figure 79: Malaysia Mobile Augmented Reality Market Absolute $ Opportunity (US$ Mn), 2016 – 2031

Figure 80: Australia & New Zealand Mobile Augmented Reality Market Absolute $ Opportunity (US$ Mn), 2016 – 2031

Figure 81: Rest of South Asia & Pacific Mobile Augmented Reality Market Absolute $ Opportunity (US$ Mn), 2016 – 2031

Figure 82: South Asia & Pacific Mobile Augmented Reality Market: Market Attractiveness by Country

Figure 83: East Asia Mobile Augmented Reality Market Value (US$ Mn), 2016-2021

Figure 84: East Asia Mobile Augmented Reality Market Value (US$ Mn), 2022-2031

Figure 85: East Asia Mobile Augmented Reality Market: Market Share Analysis by Solution– 2022 & 2031

Figure 86: East Asia Mobile Augmented Reality Market: Y-o-Y Growth Comparison by Solution, 2022–2031

Figure 87: East Asia Mobile Augmented Reality Market: Market Attractiveness by Solution

Figure 88: East Asia Mobile Augmented Reality Market: Market Share Analysis by Application– 2022 & 2031

Figure 89: East Asia Mobile Augmented Reality Market: Y-o-Y Growth Comparison by Application, 2022–2031

Figure 90: East Asia Mobile Augmented Reality Market: Market Attractiveness by Application

Figure 91: East Asia Mobile Augmented Reality Market: Market Share Analysis by Country – 2022 & 2031

Figure 92: East Asia Mobile Augmented Reality Market: Y-o-Y Growth Comparison by Country, 2022–2031

Figure 93:  China Mobile Augmented Reality Market Absolute $ Opportunity (US$ Mn), 2016 – 2031

Figure 94:  Japan Mobile Augmented Reality Market Absolute $ Opportunity (US$ Mn), 2016 – 2031

Figure 95: South Korea Mobile Augmented Reality Market Absolute $ Opportunity (US$ Mn), 2016 – 2031

Figure 96: East Asia Mobile Augmented Reality Market: Market Attractiveness by Country

Figure 97: Middle East and Africa Mobile Augmented Reality Market Value (US$ Mn), 2016-2021

Figure 98: Middle East and Africa Mobile Augmented Reality Market Value (US$ Mn), 2022-2031

Figure 99: Middle East and Africa Mobile Augmented Reality Market: Market Share Analysis by Solution– 2022 & 2031

Figure 100: Middle East and Africa Mobile Augmented Reality Market: Y-o-Y Growth Comparison by Solution, 2022–2031

Figure 101: Middle East and Africa Mobile Augmented Reality Market: Market Attractiveness by Solution

Figure 102: Middle East and Africa Mobile Augmented Reality Market: Market Share Analysis by Application– 2022 & 2031

Figure 103: Middle East and Africa Mobile Augmented Reality Market: Y-o-Y Growth Comparison by Application, 2022–2031

Figure 104: Middle East and Africa Mobile Augmented Reality Market: Market Attractiveness by Application

Figure 105: Middle East and Africa Mobile Augmented Reality Market: Market Share Analysis by Country – 2022 & 2031

Figure 106: Middle East and Africa Mobile Augmented Reality Market: Y-o-Y Growth Comparison by Country, 2022–2031

Figure 107:  GCC Countries Mobile Augmented Reality Market Absolute $ Opportunity (US$ Mn), 2016 – 2031

Figure 108:  Turkey Mobile Augmented Reality Market Absolute $ Opportunity (US$ Mn), 2016 – 2031

Figure 109: Northern Africa Mobile Augmented Reality Market Absolute $ Opportunity (US$ Mn), 2016 – 2031

Figure 110: South Africa Mobile Augmented Reality Market Absolute $ Opportunity (US$ Mn), 2016 – 2031

Figure 111: Rest of Middle East and Africa Mobile Augmented Reality Market Absolute $ Opportunity (US$ Mn), 2016 – 2031

Figure 112: Middle East and Africa Mobile Augmented Reality Market: Market Attractiveness by Country

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