An Incisive, In-depth Analysis on the Mobile Payment Transaction Market
This study offers a comprehensive, 360 degree analysis on the Mobile Payment Transaction market, bringing to fore insights that can help stakeholders identify the opportunities as well as challenges. It tracks the global Mobile Payment Transaction market across key regions, and offers in-depth commentary and accurate quantitative insights. The study also includes incisive competitive landscape analysis, and provides key recommendations to market players on winning imperatives and successful strategies.
Mobile payments are defined as any payment transactions whether in store or remote executed on the mobile phone. In the recent years, increased penetration of smartphones across the globe, comfort in using the applications and busy lifestyle is increasing the usage of mobile payment systems. Owing to its essential nature in today’s fast and busy lifestyle, mobile payments are gaining speed across the globe. The changing attitude of consumers and urge for faster transaction is creating positive impact on the mobile payments market. Declining profits from traditional sources of income is also driving the financial institutions to look out for alternative income options. Telecom providers are also trapped by declining margins from voice segments due to competitive call rates, both these entities play a major role in the value chain mobile payment system market, and all these factors have pushed mobile payments market globally.
Increasing e commerce industry is one of the key factor behind the growth of mobile payments. Hence, amongst all application areas merchandise purchase is anticipated to contribute a significant share followed by ticketing.
Globally, considering the number of users, mobile payment transactions market is anticipated to grow at a CAGR of 23.2% through 2020. Eastern Europe is estimated to hold a small portion of user base however is set to witness a high growth rate of 29.1% through the forecast period. In 2014. APAC held maximum number of mobile payment system users in 2014, and is estimated to continue the same trend growing a CAGR of 22% through 2020.
Mobile payments market was valued at US$ 392 billion in 2014, and is expected to reach US $ 2849 billion by 2020. Growing at a CAGR of 39.2% over the forecast period. The growth of mobile payment market is mainly attributed to the growing ubiquity of mobile phones and their increasing features replacing the physical wallet. Additionally consumers are increasingly getting comfortable with using their smartphones for applications other than voice.
Technology wise WAP/WEB is anticipated to hold more than 40% of the total market share followed by SMS. However, NFC communication is set to grow with a high growth rate of approximately 46% through 2020.
Key players of this market include GoogleWallet, Visa, MasterCard, PayPal, and Braintree to name a few. Easy user interface and ease of operations is expanding the number of mobile payment users across the globe.
FMI forecasts, consumers are reluctant to shift their payment method from traditional to m payment unless they have understood the advantage. Consumers need to be made aware about the benefits of m payments. Creating new customers is as important as persuading the current customers to become loyal. The gap between level of consumer awareness and consumer acceptance needs to be bridged.
Figure 1: Global Mobile Payment Value Share, By Technology, 2014 & 2020 (%)
This Future Market Insights report examines the Global mobile payment transaction market for the period 2014- 2020. The primary objective is to offer updates on the advancement in mobile applications that has given rise to a futuristic technology: Mobile Payment, which is significantly transforming the global payment systems. Report also reveals the future business trends in mobile payment systems and their transformative impacts across the value chain.
The mobile payment is an integrated system linked by various components of value chain which typically includes the merchant, the consumer, the financial institution involved and not to forget the payment gateway and the telecom network.
The report starts with an overview and evolution of the mobile payment system, and the changing consumer behaviour across the globe.
In the next section FMI covers up Mobile Payment system market performance in terms of Value and volume (number of transactions). This section additionally includes FMI’s analysis of key trends, drivers, and restraints from a supply side demand side and economy which are influencing the market. Impact analysis of key growth drivers and restraints based on weighted average model included in the report better equips and arms the client with crystal clear decision making insights.
Mobile payment transaction are done for variety of operations like for merchandise payments, ticketing, money transfers, bill payments and many more. All these applications areas are included in the study and scrutinized on the basis of revenue generated by each of them and future growth prospect. E commerce industry is mainly seen driving the market.
Following section of the report analyses the mobile payment transaction market on the basis of technologies used. The primary technologies covered under the scope of report are Wireless Application Protocol, SMS, Unstructured Supplementary Service Data (USSD) and Near Field Communication (NFC). Study includes in detail analysis of key technologies along with the attractiveness index.
The next section of the report highlights, mobile payment transaction market by regions. It provides a market outlook for 2014-2020 and sets forecast within the context of mobile payment ecosystem, including the technologies to build a completed picture at regional level. This study discusses the regional key trends contributing to the growth of the mobile payment system on worldwide basis well as analyses the degree at which global drivers are influencing mobile payment transactions in each region. For this report key regions assessed are North America, Latin America, Western Europe, Eastern Europe, Asia Pacific excluding Japan, Japan as a separate region, Middle East and North Africa.
All the above sections, by technology, by application or by region evaluates the present scenario and the growth prospect of mobile payment transactions market for the period 2014-2020. The report considers 2014 as a base year and provides data for the trailing 12 months.
To calculate the mobile payment system market size, the report considers number of online payment transactions conducted, and the fees incurred by respective service providers. The forecast presented has assessed both value and volume across the mobile payment transaction market. When forecasting the mobile payment transaction market, the starting point is sizing the current market, which forms the basis for the forecast how market will develop in future. Given the characteristics of market, we triangulated the outcome of three different analysis on supplier side, demand side and economy. However forecasting the market in terms of various mobile payment technologies, and applications is more of quantifying expectations and identify opportunities rather than rationalizing them after the forecast has been completed.
In addition, it is imperative to note that in an ever-fluctuating global economy, we not only conduct forecasts in terms of CAGR, but also analyse on the basis of key parameters such as year-on-year (Y-o-Y) growth to understand the predictability of the market and to identify the right opportunities across the mobile payment transaction market.
As previously highlighted, the mobile payment transaction market is split into a number of categories. All the mobile payment system segments in terms of technology, regions and application/ purpose are analysed in terms of Basis Point Share to understand individual segments’ relative contributions to market growth. This detailed level of information is important for the identification of various key trends of the mobile payment transactions market.
Also, another key feature of this report is the analysis of all key mobile payment system market’s technologies, regions and application’s revenue forecast in terms of absolute $. This is traditionally overlooked while forecasting the market. However, absolute $ opportunity is critical in assessing the level of opportunity that a provider can look to achieve, as well as to identify potential resources from a sales and delivery perspective in the mobile payment transactions market.
Furthermore, to understand key growth segments in terms of growth & adoption of mobile payment’s technology and regions, Future Market Insights developed the mobile payment transaction’s “Market Attractiveness Index”. The resulting index should help providers identify real market opportunities.
In the final section of the report, global mobile payment transaction market’s competitive landscape is included to provide report audiences with a dashboard view of service providers currently dominating the market. This section is primarily designed to provide clients with an objective & detailed comparative assessment of key service providers. Report audiences can gain in depth vendor insights to identify and evaluate key competitors based on in-depth assessment of capabilities and success in the mobile payment marketplace. Detailed profiles of the providers are also included in the scope of the report to evaluate their long-term and short-term strategies, key offerings and recent developments in the mobile payment transaction market. Key competitors covered are PayPal, GoogleWallet, MasterCard, Visa, LevelUp, Brain Tree, MoneyBokkers, Worlpay, Clinkle and Single Point.