Mobile campaign management market is set to witness steady growth during 2021-2031. One of the major growth drivers for the mobile campaign management tools and applications happen to be the increasing adoption of smartphones and mobile marketing platforms and tools by the retail industry.
Mobile campaign management helps companies in managing their digital marketing campaigns by communicating offers to users across smartphones, mobile, websites, social media, emails, and through other mediums.
What is Driving Demand for Mobile Campaign Management?
Major factors responsible for driving the growth of mobile campaign management market includes developing trend of mobile based marketing through mobile phones, tablets, and handheld devices coupled with changing trends in digital marketing.
Additionally, advancements in network and communication are further expected to drive the growth of mobile campaign management applications. Upsurge in customer expectations to view real-time digital advertisements is further expected to drive the market growth.
However, availability of open-source mobile based campaign management platforms is expected to cause hindrance in the growth of the mobile campaign management platforms over the forecasted period.
Furthermore, changing dynamics of advertisement channels, the technological complexities involved in terms of compatibility, and adoption of stringent regulations by increasing number of countries, are few of the major factors restraining the growth of mobile based campaign management tools and applications.
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Android is Expected to Hold the Largest Share of the Mobile Campaign Management Market by Operating System
On the basis of operating system, the market for mobile campaign management has been bifurcated in to iOS, android, and windows. Out of which, the android operating system is expected to hold the largest share of the global market for mobile campaign management.
The growth of the segment can be attributed to the increasing adoption of smartphones and growing popularity of android based smartphones. The open source software happens to be another major factor driving the growth of the android operating system segment.
US and Canada Mobile Campaign Management Demand Outlook
U.S. happens to be one of the largest markets for mobile campaign management across the globe. The growth in U.S. is attributed to the presence of established players such as IBM Corporation, Adobe, Inc., Salesforce.com Inc., and Oracle Corporation among others in the region.
US happens to be the one of the major countries holding the largest share of the global market for mobile campaign management. The growing popularity of mobile campaign management in the US can be attributed to the increasing adoption of smartphones in the region.
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Europe Demand Outlook for Mobile Campaign Management
The European digital advertising market is largely driven by the mobiles. Mobile consumption is on the rise across Europe. In 2020, the conventional offline verticals like education have seen an upsurge in the adoption of mobiles and smartphones.
Mobile-first verticals like video and music streaming, and shopping also observed an intensification in user activity and new mobile users, even more than the global average. Owing to this, there has been rise in demand for mobile campaign management tools and applications, thereby driving the market growth.
Who are the Key Manufacturers and Suppliers of Mobile Campaign Management?
Some of the leading providers of mobile campaign management include
The major companies operating in the market are focused on new product launches and business expansion strategies in order to enhance their product portfolio and expand their presence in the market.
For instance, In November 2020, Zoho Corporation Ltd., has entered into an alliance with Tata Consultancy Services in order to provide enhanced Customer Relationship Management (CRM), e-commerce solutions, and IT service management to provide solutions for large enterprises.
The report is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, inputs from industry experts and industry participants across the value chain. The report provides in-depth analysis of parent market trends, macro-economic indicators and governing factors along with market attractiveness as per segments. The report also maps the qualitative impact of various market factors on market segments and geographies.
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