Mobile Printer Market

Many mobile printers come with Wi-Fi (IEEE 802.11) wireless interface which is most widely used which connects to LAN and offers multiple connections at faster speed and greater range. These days’ mobile printers come along with inbuilt credit/debit card readers to facilitate payments faster, easier & secure. These printers also use short ranged Bluetooth Technology which offer one-to-one connection to receive commands from smartphones or tablet. The main benefit is once paired they can communicate each other at any point of time with improved security. Use of wireless technology instead of cables can also improve the ergonomics and improves reliability.

Thermal based technology is ideal for printing due to high quality print output and low maintenance of the equipment.

Market Drivers and challenges

Major drivers for mobile printer market was flexibility and responsiveness which they offer. Due to the increase in demand for smartphone and tablet which in turn can have significant increase the demand and revenue for mobile printers.

With innovations like cloud computing, cloud storage services and with cross-platform integrations mobile printers market can improve their strong foothold. The other major drivers of mobile printer market are ease of use, reliability, and power management technology and customer support. Mobile printers compatible with recent invention of 802.11n standard can deliver faster speeds and greater range with data rates reach to 54 Mbit/s to 600 Mbit/s.

For remote application like in logistics business there is a critical need to have better battery life which remains as a challenge for the manufactures. Other challenges which manufactures should look upon were like low weight, good balance, grip & ease to carry the device.

Market Segmentation

Mobile printer market primarily can be segmented based on the end users like services, hospitality, postal & parcel services, hospital, retail, law enforcement and securities.

Mobile printers can also be segmented based on the technology used for wireless transfer of the data for printing like 802.11 b/g, IrDA (infrared data association) and Bluetooth Technology.

Mobile Printer can also be segmented based on the printing technology used like direct thermal and thermal transfer of which direct thermal is dominant because of the simplicity of design and satisfies most mobile needs.   

Market forecast:

The mobile printer market in North America dominates all the other regions which is followed by Europe. The mobile printer market in Asia Pacific is expected to grow due to increase in demand for handheld devices, smartphones and tablets. The mobile printer market in Middle East and are among the potential markets but are tallied after Europe and Asia Pacific.  

Mobile printers: Key market players

The key players in the Mobile printer market are Hewlett Packard, Canon, Epson, Xerox, Zebra Technologies, Intermec, Lexmark, and Printeron.

The report is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, inputs from industry experts and industry participants across the value chain. The report provides in-depth analysis of parent market trends, macro-economic indicators and governing factors along with market attractiveness as per segments. The report also maps the qualitative impact of various market factors on market segments and geographies.

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