An Incisive, In-depth Analysis on the Mobile Application Testing Solutions Market
This study offers a comprehensive, 360 degree analysis on the Mobile Application Testing Solutions market, bringing to fore insights that can help stakeholders identify the opportunities as well as challenges. It tracks the global Mobile Application Testing Solutions market across key regions, and offers in-depth commentary and accurate quantitative insights. The study also includes incisive competitive landscape analysis, and provides key recommendations to market players on winning imperatives and successful strategies.
Revenue generated by the global mobile application testing solution market is estimated to reach US$ 2.2 Bn by 2016, witnessing an increase of 17.2% over 2015. The market is estimated to reach US$ 13.3 Bn in revenues by 2026, increasing at a CAGR of 19.5% during the forecast period. Requirement for immediate regression testing with enhanced growth of m-commerce is expected to drive the demand for mobile application testing solutions worldwide. Trends such as Bring Your Own Device (BYOD) and enterprise applications are likely to boost demand in the corporate sector.
The global mobile application testing solution market is segmented on the basis of – Type (Interactive Testing, Automated Testing); Platform (Android, iOS, Windows, RIM, Others); Device (Smartphones, Tablets); and End Users (Residential, Corporate). The Interactive Testing segment is estimated to be the largest segment by value in the mobile application testing solution market by 2016, accounting for US$ 1.2 Bn by 2016. In the platform segment, Android is estimated to increase at the highest growth rate in the forecast period (20.2% CAGR), followed by iOS (19.7% CAGR). The smartphones segment is expected to expand at the highest CAGR of 19.6% in terms of value during the forecast period, followed by the tablets segment (19.2% CAGR).
Trends and factors influencing the market
The global mobile application testing solution market is anticipated to witness significant revenue growth during the forecast period, owing to a rising demand across commercial and corporate sectors. Requirements for regression testing, the need to tackle issues caused due to device diversity, and increasing mobile applications such as m-commerce are the major drivers for the rise in demand for mobile application testing solutions globally. Demand for mobile application testing solutions is strongly associated with the growth of the IT sector globally. IT firms are investing more money to meet increasing customer demands to improve mobile application testing. This is expected to drive growth of the mobile application testing solution market worldwide over the forecast period.
An increasingly agile mobile environment and higher demand for interactive testing over automated testing are the major challenges faced by mobile application testing solution providers globally. Major opportunities for growth in the global mobile application testing solution market lie in the expansion of the IT sector and introduction of new technologies. These factors are expected to help enhance the quality of mobile application testing solutions in the near future.
Market projections based on geography
The global mobile application testing solution market is expected to represent incremental opportunity of US$ 11.04 Bn between 2016 and 2026. North America is expected to be the largest revenue generator for the mobile application testing solution market by 2016 and is expected to increase at a CAGR of 18.1% over the forecast period. The Asia Pacific region is estimated to be the second largest global mobile application testing solution market and is expected to register high Y-o-Y growth through the forecast period. The Asia Pacific market is estimated to expand at a CAGR of 25.3% in terms of value over the forecast period.
Key market players
Leading players such as CA Technologies, Cognizant Technology Solution Corporation, Hewlett Packard Enterprise, etc. are focussing on improving the mobile application testing process to consolidate their position in the market. Mergers and acquisitions and joint ventures remain a key strategy in the global mobile application testing solution market; for example, over the last few years, companies such as IBM Corporation, Microsoft Corporation, and SAP SE have significantly increased their footprint in the global mobile application testing solution market by entering into strategic partnerships with regional market players.
Future Market Insights (FMI) published a report on the mobile application testing solution market that offers an in-depth analysis of growth parameters of the market for the span of ten years. The report provides thorough information and valuable insights on how the mobile application solution market will grow during the forecast period 2016-2026. Based on an intensive assessment of the historical statistics and current market trends, the market study provides readers with unique and accurate growth prospects of the mobile application testing solution market.
The market research report by FMI provides useful insights about the growth of mobile application testing solution market, which can be primarily driven by an increasing number of applications and the need to improve app quality. The report features the key market trends and factors affecting the market for mobile application testing solutions over the forecast period. The report also includes a market study of mobile testing services provided by third party IT service providers.
Detailed Value Chain Analysis of the Mobile Application Testing Solution Market
The market report aims at providing thorough information about various factors that are likely to influence the growth of mobile application testing solution market during the forecast period. Apart from key drivers, restraints, trends, and opportunities that impact growth parameters of the mobile application testing solution market, the report also provides an in-depth value chain analysis to introduce various types of mobile application services offered by the leading market players. This is one of the most important segments of information about the mobile application testing solution market provided in the report, which helps market players to understand critical facts about advanced and premium mobile application testing services offered by the established stakeholders.
By assessing the value-creating activities taking place in the mobile application testing solution market, this market study enables market players to understand the cost drivers involved in various business activities. The thorough value chain analysis included in the report can help market players to come up with business plans that can enable them to control manufacturing costs associated with mobile application testing solution. The report also offers the latest information about innovative process technologies, which can allow market players and service providers to further evaluate their differentiation strategies.
Detailed Segmentation Based on Region, Product Type, and End-Users
To understand and assess the demand and opportunities in this market, the report is categorically split into five major sections – namely market analysis by type, by platform, by device, by end users, and by region. The report analyses the global mobile application testing solution market in terms of market value and provides projections for the next ten years. The report starts with an overview of the market and provides market definition and analysis of the drivers, restraints, opportunities, and key trends in the market. The following sections include analysis of the global market – by type, by platform, by device, by end users, and by region – and present comprehensive details of the market size in terms of value over the forecast period. All the five sections evaluate the market on the basis of various factors affecting the market, covering the present scenario and future prospects.
Thorough Information on Key Market Players
The final section of the report showcases prominent market players and evaluates their current and future business strategies, key offerings, and recent developments in the global mobile application testing solution market. Over the last few years, companies such as Microsoft Corporation, Cognizant Technology Solution Corporation, CA Technologies, IBM Corporation, Hewlett Packard Enterprise, SAP SE, SAS Institute, Inc., Symantec Corporation, and Oracle Corporation have significantly increased their footprint in the global mobile application testing solution market.
Mobile Application Testing Solutions Market Reports - Table of Contents
1. Mobile Application Testing Solution Market- Executive Summary
2. Assumptions & Acronyms Used
3. Research Methodology