Mobile Application Testing Solutions Market
Market Insights on Mobile Application Testing Solutions covering sales outlook, demand forecast & up-to-date key trends
Mobile Application Testing Solutions Market By Type (Interactive Testing, Automated Testing), Platform (Android, iOS, Windows), Device (Smartphone, Tablet), End User (Residential, Corporate) & Region - Forecast 2022 - 2029
Mobile Application Testing Solutions Market Overview (2022-2029)
[216 Pages Report] Mobile application testing solutions sales were valued at around US$ 5.1 Bn at the end of 2021. The market is projected to register 19.0% CAGR and top a valuation of US$ 20.3 Bn by 2029.
|
2022 Market Value |
US$ 6.0 Bn |
|
2029 Market Value |
US$ 20.3 Bn |
|
CAGR% (2022-2029) |
19.0% |
|
Share of Top 5 Players |
25% |
The mobile application testing solutions growth will continue to accelerate due to the continuous developments in mobile application technologies.
The growth of this market is driven by factors such as increasing demand for testing solutions from corporate and commercial sectors, growing use of technologies such as artificial intelligence and machine learning, the availability of different types and generations of mobile devices, growing competition between the application developers in app stores, growing uses of speed testing and memory leak testing and increasing demand for OS testing.
Mobile application testing solutions market is nearly 45% of application testing market.
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How The Market Progressed Till June 2022?
|
Market Statistics |
Details |
|
H1,2021 (A) |
17.8% |
|
H1,2022 Projected (P) |
18.3% |
|
H1,2022 Outlook (O) |
18.8% |
|
BPS Change : H1,2022 (O) - H1,2022 (P) |
(+) 46 ↑ |
|
BPS Change : H1,2022 (O) - H1,2021 (A) |
(+) 100 ↑ |
Mobile application testing is a process of testing mobile applications for functionality, usability, and consistency of the mobile device. In mobility, the user experience is critical, as it creates specific requirements for the testing process.
Applications and data are becoming increasingly open and visible to external constituents, particularly customers, as a result of digital business and customer experience. Owing to this, demand for mobile application testing solutions has increased.
According to FMI analysis, the variation between the BPS values observed in the mobile application testing solutions market in H1, 2022 (O) - Outlook over H1, 2022 (P) Projected reflects a spike of 46 units.
The expansion of the mobile application testing solutions market is being fueled by the increased popularity of m-commerce and the resulting increase in demand for mobile applications. Mobile testing trends and tactics change on a regular basis to keep up with the changing demands of tech-savvy consumers and technological breakthroughs.
Moreover, compared to H1, 2021 (A), the market is expected to spike by 100 BPS in H1 -2022 (O). The market's growth can be attributed to the increased demand for regression testing and addressing faults and malfunctions in applications across numerous devices. Thereby driving the market growth for mobile application testing solutions.
2014-2021 Mobile Application Testing Solutions Market Demand Outlook Compared To 2022-2029 Forecast
Mobile application testing solutions facilitate the execution based testing of application software developed for smart handheld mobile devices. Such mobile application testing solutions incorporate varies use cases and scenarios for efficient testing purposes.
These solutions test smart device application software to ensure efficient functionality, consistency, synchronicity and usability. Developers offer both, manual and automated mobile application testing solutions.
The mobile application testing solutions demand is estimated to rise at 19.0% CAGR between 2022 and 2029 in comparison with 16.0% CAGR registered during 2014-2021.The global mobile application testing solutions market is anticipated to witness an increase in revenue from ~US$ 6.0 Bn in 2022 to ~US$ 20.3 Bn by 2029.
Maximizing Mobile Application Test Automation Coverage
The ever-rising threats and complexities in the case of mobile applications are motivating enterprises to improve mobile application test coverage for their business suite. Organizations are finding it critical to develop required frameworks and strategize test automation processes.
Be it an open source platform or a licensed tool, organizations require that particular mobile application testing solution to provide higher application testing coverage, in order to tend to every issue or flaw within the mobile application. The demand for automated mobile application testing solutions is rising rapidly as the solution assures efficient functionality and performs tests frequently to obtain desired outcomes under varied situations.
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Talk to AnalystCountry-Wise Insights
How is U.S. contributing towards sales of mobile application testing solutions?
The market in India is anticipated to be valued around US$ 5.4 Bn by 2029. The country will account for over 89.5% of share in North America region.
The U.S. is one of the leaders in the mobile industry owing to significant investments in the technology sector and the country is quick to embrace new technologies such as IoT and AI which is driving the growth of market. For an instance, in June 2018, Oracle released Oracle Mobile Application Framework (MAF) 2.5.1.
The new version of solution containing a number of platform upgrades and enhancements. This solution added APIs to wrap background tasks so the application is not suspended while the tasks are in operation. Also, with the deployment of 5G technology, the need for mobile application testing solutions is anticipated to rise in the country.
Why is demand for mobile application testing solutions increasing in India?
The market for mobile application testing solutions in India has a value of around US$ 0.2 Bn in 2021. India is anticipated to grow in upcoming years as the country is a huge market for mobile application testing solutions.
India is found to be the emerging country in the market with increasing adoption of new technologies and rising number of IoT connected devices. One of the key factor driving the growth of mobile application testing solutions market in the country is increased adoption of smartphones and tablets among the consumers.
As there is an increase in the number of different mobile apps, testing solution providers are getting opportunities in the country. Backed by these factors, mobile application testing solutions market in India is expected to grow at an impressive rate.
How will the sales prospects for mobile application testing solutions unfold in Germany?
Overall mobile application testing solutions spending in the Germany is likely to increase at a rate of almost 17.1% from 2022 to 2029, with a market value of US$ 0.2 Bn in 2021.
Usage of m-Commerce distribution channel is estimated to increase with the increasing number of smart mobile device users opting for online wallet and e-Payment features in Germany. Developers in the country are offering advanced testing for mobile applications used for the purpose of banking and financial services.
These advanced tested applications ensure data security and eliminate the threats of cyber-attacks, application vulnerabilities privacy breaches. Such features are estimated to boost the adoption of mobile application testing solutions in Germany. Such factors are contributing to growth of mobile application testing solutions market in Germany.
Category-Wise Insights
What is the market share of automated testing?
The automated testing segment is expected to register 9.4% CAGR by the end of 2029.
Automated mobile application testing solutions will always require enhanced visibility. This is due to the fact that the testing of mobile applications is performed at a granular level, based on the various use cases. Developers are offering mobile application testing automation solutions that facilitate full visibility, which in turn enables testing teams to gain transparency across each issue in the application being tested.
Such solutions allow the testing team to examine the previously required updates on the codes. These solutions facilitate easy management of failure ratios, testing related queries, and mobile application testing time. Such features are boosting the adoption of mobile application testing solutions in the global marketplace.
Why is the demand for smartphone testing increasing?
The smartphone segment is expected to reach a valuation of US$ 16.1 Bn during 2022-2029.
Today, the marketplace is concentrated with new smartphone handsets having diverse configurations and specifications. These smartphones are piled with different operating systems and, displays having unique dimensions. This trend is estimated to continue to expand during the forecast period, making mobile application testing much more complicated.
Developers are strategizing test automation frameworks designed in ways that would make mobile applications more responsive, compatible and reliable across a diverse range of smartphone devices. Developers are focusing on continuous innovation to maintain he consistency of their business growth.
How is the deployment of mobile application testing solutions in corporate fueling the market growth?
The corporate end user segment is expected to showcase an impressive CAGR of 17.6% over the forecast period.
An increasing number of enterprises are investing significantly to implement enterprise mobility to improve their business processes. More enterprises seeking mobile applications that provide mobility is expected to drive growth of the market for mobile application testing solutions.
Also, enterprises prefer high security features from applications because of the sensitive data stored in their devices, which is a primary area that testers need to focus on with regard to business applications.
IBM Corporation’s MobileFirst offers enterprise mobility solutions to enable enterprises to connect their customers to their clients and also to improving their productivity.
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Competitive Landscape
Key providers of mobile application testing solutions are focusing on adding new innovative capabilities into their current testing solution. This is helping them to enhance upgrade their mobile application testing solutions portfolio.
- For an instance, in June 2019, IBM announced the expansion of quantum computing efforts to Africa in a new collaboration with the University of the Witwatersrand (Wits University) in South Africa. To expand the IBM Q Network to include Wits will drive innovation to benefit African-based researchers.
- In May 2019, SAP SE announced project “Embrace,” a collaboration program with Microsoft Azure, Amazon Web Services and Google Cloud as well as global strategic service partners (GSSPs). “Embrace” puts the customer’s move to SAP S/4HANA in the cloud in the language and context of their primary industry, by recommending the platform, software, and services.
Scope Of Report
|
Attribute |
Details |
|
Market value in 2022 |
US$ 6.0 Bn |
|
Market CAGR 2022 to 2029 |
19.0% |
|
Share of top 5 players |
Around 25% |
|
Forecast Period |
2022-2029 |
|
Historical Data Available for |
2014-2021 |
|
Market Analysis |
USD Billion for Value |
|
Key Regions Covered |
North America, Latin America, Europe, South Asia, East Asia, Oceania & Middle East & Africa |
|
Key Countries Covered |
US, Canada, Brazil, Mexico, Germany, France, Italy, Spain, U.K., Benelux, Russia, India, Thailand, Indonesia, Malaysia, China, Japan, South Korea, Australia, New Zealand, GCC Countries, Turkey, Northern Africa and South Africa |
|
Key Segments Covered |
Type, Platform, Device, End User and Region |
|
Key Companies Profiled |
|
|
Report Coverage |
Market Forecast, Company Share Analysis, Competition Intelligence, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives |
|
Customization & Pricing |
Available upon Request |
Mobile Application Testing Solutions Outlook By Category
By Type, Mobile Application Testing Solutions Demand is segmented as:
- Interactive Testing
- Automated Testing
By Platform, Mobile Application Testing Solutions Outlook is segmented as:
- Android
- iOS
- Windows
- Others
By Device, Mobile Application Testing Solutions Outlook is segmented as:
- Smartphone
- Tablet
By End User, Mobile Application Testing Solutions Outlook is segmented as:
- Residential
- Corporate
- Small Enterprises (<1,000 Employees)
- Medium Enterprises (1,000 – 5,000 Employees)
- Large Enterprises (1,000 – 5,000 Employees)
By Region, Mobile Application Testing Solutions Sales is segmented as:
- North America
- Latin America
- Europe
- East Asia
- South Asia
- Oceania
- Middle East and Africa (MEA)
Frequently Asked Questions
Some of the leading companies in this landscape are Oracle Corporation, Hewlett Packard Enterprise, IBM Corporation, Microsoft Corporation, Cognizant, among others. Nearly 20%-30% of the market share is currently covered by the top 10 players.
Top 5 countries driving demand for mobile application testing solutions include U.S., China, India, Japan and GCC Countries.
The mobile application testing solutions market in Middle East & Africa is estimated to expand 3.3X over the forecast period.
The mobile application testing solutions market is expected to total US$ 6.0 Bn by the end of 2022, and is likely to reach US$ 20.3 Bn by 2029.
The mobile application testing solutions demand in GCC Countries and Mexico was valued at US$ 0.18 Bn and US$ 0.11 Bn in 2021, respectively.
Table of Content
1. Executive Summary
1.1. Global Market Outlook
1.2. Demand Side Trends
1.3. Supply Side Trends
1.4. Technology Roadmap
1.5. Analysis and Recommendations
2. Market Overview
2.1. Market Coverage / Taxonomy
2.2. Market Definition / Scope / Limitations
3. Key Market Trends
3.1. Key Trends Impacting the Market
3.2. Product Innovation / Development Trends
4. Global Market Demand Analysis 2014-2021 and Forecast, 2022-2029
4.1. Historical Market (US$ Bn) Analysis, 2014-2021
4.2. Current and Future Market (US$ Bn) Projections, 2022-2029
4.2.1. Y-o-Y Growth Trend Analysis
4.2.2. Absolute $ Opportunity Analysis
5. Market Background
5.1. Historical Macro-Economic Factors
5.2. Forecast Factors - Relevance & Impact
5.3. Value Chain
5.4. Market Dynamics
5.4.1. Drivers
5.4.2. Restraints
5.4.3. Opportunity Analysis
6. Global Market Analysis by Type
6.1. Introduction / Key Findings
6.2. Historical Market Size (US$ Bn) and Analysis By Type, 2014 - 2021
6.3. Current and Future Market Size (US$ Bn) and Analysis and Forecast By Type, 2022 - 2029
6.3.1. Interactive Testing
6.3.2. Automated Testing
6.4. Market Attractiveness Analysis by Type
7. Global Market Analysis by Platform
7.1. Introduction / Key Findings
7.2. Historical Market Size (US$ Bn) and Analysis By Platform, 2014 - 2021
7.3. Current and Future Market Size (US$ Bn) and Analysis and Forecast By Platform, 2022 - 2029
7.3.1. Android
7.3.2. iOS
7.3.3. Windows
7.3.4. Others
7.4. Market Attractiveness Analysis by Platform
8. Global Market Analysis By Device
8.1. Introduction / Key Findings
8.2. Historical Market Size (US$ Bn) and Analysis By Device, 2014 - 2021
8.3. Current and Future Market Size (US$ Bn) and Analysis and Forecast By Device, 2022 - 2029
8.3.1. Smartphone
8.3.2. Tablet
8.4. Market Attractiveness Analysis By Device
9. Global Market Analysis By End User
9.1. Introduction / Key Findings
9.2. Historical Market Size (US$ Bn) and Analysis By End User, 2014 - 2021
9.3. Current and Future Market Size (US$ Bn) and Analysis and Forecast By End User, 2022 - 2029
9.3.1. Residential
9.3.2. Corporate
9.3.2.1. Small Enterprises (<1,000 Employees)
9.3.2.2. Medium Enterprises (1,000 – 5,000 Employees)
9.3.2.3. Large Enterprises (1,000 – 5,000 Employees)
9.4. Market Attractiveness Analysis By End User
10. Global Market Analysis by Region
10.1. Introduction
10.2. Historical Market Size (US$ Bn) and Analysis By Region, 2014 - 2021
10.3. Current Market Size (US$ Bn) and Analysis and Forecast By Region, 2022 - 2029
10.3.1. North America
10.3.2. Latin America
10.3.3. Europe
10.3.4. East Asia
10.3.5. South Asia
10.3.6. Oceania
10.3.7. Middle East and Africa (MEA)
10.4. Market Attractiveness Analysis by Region
11. North America Market Analysis 2014–2021 and Forecast 2022-2029
11.1. Introduction
11.2. Historical Market Size (US$ Bn) and Trend Analysis By Market Taxonomy, 2014 - 2021
11.3. Market Size (US$ Bn) and Forecast By Market Taxonomy, 2022 - 2029
11.3.1. By Country
11.3.1.1. U.S.
11.3.1.2. Canada
11.3.2. By Type
11.3.3. By Platform
11.3.4. By Device
11.3.5. By End User
11.4. Market Attractiveness Analysis
11.4.1. By Country
11.4.2. By Type
11.4.3. By Platform
11.4.4. By Device
11.4.5. By End User
11.5. Market Trends
11.6. Key Market Participants - Intensity Mapping
11.7. Drivers and Restraints - Impact Analysis
12. Latin America Market Analysis 2014–2021 and Forecast 2022-2029
12.1. Introduction
12.2. Historical Market Size (US$ Bn) Analysis By Market Taxonomy, 2014 - 2021
12.3. Market Size (US$ Bn) Forecast By Market Taxonomy, 2022 - 2029
12.3.1. By Country
12.3.1.1. Brazil
12.3.1.2. Mexico
12.3.1.3. Rest of Latin America
12.3.2. By Type
12.3.3. By Platform
12.3.4. By Device
12.3.5. By End User
12.4. Market Attractiveness Analysis
12.4.1. By Country
12.4.2. By Type
12.4.3. By Platform
12.4.4. By Device
12.4.5. By End User
12.5. Market Trends
12.6. Key Market Participants - Intensity Mapping
12.7. Drivers and Restraints - Impact Analysis
13. Europe Market Analysis 2014–2021 and Forecast 2022-2029
13.1. Introduction
13.2. Historical Market Size (US$ Bn) and Trend Analysis By Market Taxonomy, 2014 - 2021
13.3. Market Size (US$ Bn) and Forecast By Market Taxonomy, 2022 - 2029
13.3.1. By Country
13.3.1.1. Germany
13.3.1.2. Italy
13.3.1.3. France
13.3.1.4. U.K.
13.3.1.5. Spain
13.3.1.6. BENELUX
13.3.1.7. Russia
13.3.1.8. Rest of Europe
13.3.2. By Type
13.3.3. By Platform
13.3.4. By Device
13.3.5. By End User
13.4. Market Attractiveness Analysis
13.4.1. By Country
13.4.2. By Type
13.4.3. By Platform
13.4.4. By Device
13.4.5. By End User
13.5. Market Trends
13.6. Key Market Participants - Intensity Mapping
13.7. Drivers and Restraints - Impact Analysis
14. South Asia Market Analysis 2014–2021 and Forecast 2022-2029
14.1. Introduction
14.2. Historical Market Size (US$ Bn) and Trend Analysis By Market Taxonomy, 2014 - 2021
14.3. Market Size (US$ Bn) and Forecast By Market Taxonomy, 2022 – 2029
14.3.1. By Country
14.3.1.1. India
14.3.1.2. Thailand
14.3.1.3. Indonesia
14.3.1.4. Malaysia
14.3.1.5. Rest of South Asia
14.3.2. By Type
14.3.3. By Platform
14.3.4. By Device
14.3.5. By End User
14.4. Market Attractiveness Analysis
14.4.1. By Country
14.4.2. By Type
14.4.3. By Platform
14.4.4. By Device
14.4.5. By End User
14.5. Market Trends
14.6. Key Market Participants - Intensity Mapping
14.7. Drivers and Restraints - Impact Analysis
15. East Asia Market Analysis 2014–2021 and Forecast 2022-2029
15.1. Introduction
15.2. Historical Market Size (US$ Bn) and Trend Analysis By Market Taxonomy, 2014 - 2021
15.3. Market Size (US$ Bn) and Forecast By Market Taxonomy, 2022 - 2029
15.3.1. By Country
15.3.1.1. China
15.3.1.2. Japan
15.3.1.3. South Korea
15.3.2. By Type
15.3.3. By Platform
15.3.4. By Device
15.3.5. By End User
15.4. Market Attractiveness Analysis
15.4.1. By Country
15.4.2. By Type
15.4.3. By Platform
15.4.4. By Device
15.4.5. By End User
15.5. Market Trends
15.6. Key Market Participants - Intensity Mapping
15.7. Drivers and Restraints - Impact Analysis
16. Oceania Market Analysis 2014–2021 and Forecast 2022-2029
16.1. Introduction
16.2. Historical Market Size (US$ Bn) and Trend Analysis By Market Taxonomy, 2014 - 2021
16.3. Market Size (US$ Bn) and Forecast By Market Taxonomy, 2022 - 2029
16.3.1. By Country
16.3.1.1. Australia
16.3.1.2. New Zealand
16.3.2. By Type
16.3.3. By Platform
16.3.4. By Device
16.3.5. By End User
16.4. Market Attractiveness Analysis
16.4.1. By Country
16.4.2. By Type
16.4.3. By Platform
16.4.4. By Device
16.4.5. By End User
16.5. Market Trends
16.6. Key Market Participants - Intensity Mapping
16.7. Drivers and Restraints - Impact Analysis
17. Middle East and Africa Market Analysis 2014-2021 and Forecast 2022-2029
17.1. Introduction
17.2. Historical Market Size (US$ Bn) and Trend Analysis By Market Taxonomy, 2014 - 2021
17.3. Market Size (US$ Bn) and Forecast By Market Taxonomy, 2022 - 2029
17.3.1. By Country
17.3.1.1. GCC Countries
17.3.1.2. Turkey
17.3.1.3. Northern Africa
17.3.1.4. South Africa
17.3.1.5. Rest of Middle East and Africa
17.3.2. By Type
17.3.3. By Platform
17.3.4. By Device
17.3.5. By End User
17.4. Market Attractiveness Analysis
17.4.1. By Country
17.4.2. By Type
17.4.3. By Platform
17.4.4. By Device
17.4.5. By End User
17.5. Market Trends
17.6. Key Market Participants - Intensity Mapping
17.7. Drivers and Restraints - Impact Analysis
18. Emerging Countries Market Forecast 2022-2029
18.1. Introduction
18.1.1. Market Value Proportion Analysis, By Key Countries
18.1.2. Global Vs. Country Growth Comparison
18.2. China Market Analysis
18.2.1. Introduction
18.2.2. Market Value Proportion Analysis by Market Taxonomy
18.2.3. Market Value (US$ Bn) Forecast by Market Taxonomy
18.2.3.1. By Type
18.2.3.2. By Platform
18.2.3.3. By Device
18.2.3.4. By End User
18.3. India Market Analysis
18.3.1. Introduction
18.3.2. Market Value (US$ Bn) Forecast by Market Taxonomy
18.3.2.1. By Type
18.3.2.2. By Platform
18.3.2.3. By Device
18.3.2.4. By End User
18.4. Mexico Market Analysis
18.4.1. Introduction
18.4.2. Market Value (US$ Bn) Forecast by Market Taxonomy
18.4.2.1. By Type
18.4.2.2. By Platform
18.4.2.3. By Device
18.4.2.4. By End User
19. Competition Analysis
19.1. Competition Dashboard
19.2. Tier Wise Market Share Analysis
19.3. Competition Benchmarking
19.4. Competition Deep Dive
19.4.1. Oracle Corporation
19.4.1.1. Overview
19.4.1.2. Product Portfolio
19.4.1.3. Profitability by Market Segments (Product/Channel/Region)
19.4.1.4. Sales Footprint
19.4.1.5. Strategy Overview
19.4.1.5.1. Marketing Strategy
19.4.1.5.2. Product Strategy
19.4.1.5.3. Channel Strategy
19.4.2. Hewlett Packard Enterprise
19.4.2.1. Overview
19.4.2.2. Product Portfolio
19.4.2.3. Profitability by Market Segments (Product/Channel/Region)
19.4.2.4. Sales Footprint
19.4.2.5. Strategy Overview
19.4.2.5.1. Marketing Strategy
19.4.2.5.2. Product Strategy
19.4.2.5.3. Channel Strategy
19.4.3. IBM Corporation
19.4.3.1. Overview
19.4.3.2. Product Portfolio
19.4.3.3. Profitability by Market Segments (Product/Channel/Region)
19.4.3.4. Sales Footprint
19.4.3.5. Strategy Overview
19.4.3.5.1. Marketing Strategy
19.4.3.5.2. Product Strategy
19.4.3.5.3. Channel Strategy
19.4.4. Microsoft Corporation
19.4.4.1. Overview
19.4.4.2. Product Portfolio
19.4.4.3. Profitability by Market Segments (Product/Channel/Region)
19.4.4.4. Sales Footprint
19.4.4.5. Strategy Overview
19.4.4.5.1. Marketing Strategy
19.4.4.5.2. Product Strategy
19.4.4.5.3. Channel Strategy
19.4.5. Cognizant Technology Solution Corp.
19.4.5.1. Overview
19.4.5.2. Product Portfolio
19.4.5.3. Profitability by Market Segments (Product/Channel/Region)
19.4.5.4. Sales Footprint
19.4.5.5. Strategy Overview
19.4.5.5.1. Marketing Strategy
19.4.5.5.2. Product Strategy
19.4.5.5.3. Channel Strategy
19.4.6. SAP SE
19.4.6.1. Overview
19.4.6.2. Product Portfolio
19.4.6.3. Profitability by Market Segments (Product/Channel/Region)
19.4.6.4. Sales Footprint
19.4.6.5. Strategy Overview
19.4.6.5.1. Marketing Strategy
19.4.6.5.2. Product Strategy
19.4.6.5.3. Channel Strategy
19.4.7. Wipro Limited
19.4.7.1. Overview
19.4.7.2. Product Portfolio
19.4.7.3. Profitability by Market Segments (Product/Channel/Region)
19.4.7.4. Sales Footprint
19.4.7.5. Strategy Overview
19.4.7.5.1. Marketing Strategy
19.4.7.5.2. Product Strategy
19.4.7.5.3. Channel Strategy
19.4.8. CA Technologies
19.4.8.1. Overview
19.4.8.2. Product Portfolio
19.4.8.3. Profitability by Market Segments (Product/Channel/Region)
19.4.8.4. Sales Footprint
19.4.8.5. Strategy Overview
19.4.8.5.1. Marketing Strategy
19.4.8.5.2. Product Strategy
19.4.8.5.3. Channel Strategy
19.4.9. Symantec Corporation
19.4.9.1. Overview
19.4.9.2. Product Portfolio
19.4.9.3. Profitability by Market Segments (Product/Channel/Region)
19.4.9.4. Sales Footprint
19.4.9.5. Strategy Overview
19.4.9.5.1. Marketing Strategy
19.4.9.5.2. Product Strategy
19.4.9.5.3. Channel Strategy
19.4.10. Capgemini
19.4.10.1. Overview
19.4.10.2. Product Portfolio
19.4.10.3. Profitability by Market Segments (Product/Channel/Region)
19.4.10.4. Sales Footprint
19.4.10.5. Strategy Overview
19.4.10.5.1. Marketing Strategy
19.4.10.5.2. Product Strategy
19.4.10.5.3. Channel Strategy
20. Assumptions and Acronyms Used
21. Research Methodology
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List of Tables
Table 01: Global Market Size (US$ Bn) Forecast by Type, 2014–2029
Table 02: Global Market Size (US$ Bn) Forecast by Platform, 2014–2029
Table 03: Global Market Size (US$ Bn) Forecast by Device, 2014–2029
Table 04: Global Market Size (US$ Bn) Forecast by End User, 2014–2029
Table 05: Global Market Size (US$ Bn) Forecast by Region, 2014–2029
Table 06: North America Market Size (US$ Bn) Forecast by Country, 2014–2029
Table 07: North America Market Size (US$ Bn) Forecast by Type, 2014–2029
Table 08: North America Market Size (US$ Bn) Forecast by Platform, 2014–2029
Table 09: North America Market Size (US$ Bn) Forecast by Device, 2014–2029
Table 10: North America Market Size (US$ Bn) Forecast by End User, 2014–2029
Table 11: Latin America Market Size (US$ Bn) Forecast by Country, 2014–2029
Table 12: Latin America Market Size (US$ Bn) Forecast by Type, 2014–2029
Table 13: Latin America Market Size (US$ Bn) Forecast by Platform, 2014–2029
Table 14: Latin America Market Size (US$ Bn) Forecast by Device, 2014–2029
Table 15: Latin America Market Size (US$ Bn) Forecast by End User, 2014–2029
Table 16: Europe Market Size (US$ Bn) Forecast by Country, 2014–2029
Table 17: Europe Market Size (US$ Bn) Forecast by Type, 2014–2029
Table 18: Europe Market Size (US$ Bn) Forecast by Platform, 2014–2029
Table 19: Europe Market Size (US$ Bn) Forecast by Device, 2014–2029
Table 20: Europe Market Size (US$ Bn) Forecast by End User, 2014–2029
Table 21: South Asia Market Size (US$ Bn) Forecast by Country, 2014–2029
Table 22: South Asia Market Size (US$ Bn) Forecast by Type, 2014–2029
Table 23: South Asia Market Size (US$ Bn) Forecast by Platform, 2014–2029
Table 24: South Asia Market Size (US$ Bn) Forecast by Device, 2014–2029
Table 25: South Asia Market Size (US$ Bn) Forecast by End User, 2014–2029
Table 26: East Asia Market Size (US$ Bn) Forecast by Country, 2014–2029
Table 27: East Asia Market Size (US$ Bn) Forecast by Type, 2014–2029
Table 28: East Asia Market Size (US$ Bn) Forecast by Platform, 2014–2029
Table 29: East Asia Market Size (US$ Bn) Forecast by Device, 2014–2029
Table 30: East Asia Market Size (US$ Bn) Forecast by End User, 2014–2029
Table 31: Oceania Market Size (US$ Bn) Forecast by Country, 2014–2029
Table 32: Oceania Market Size (US$ Bn) Forecast by Type, 2014–2029
Table 33: Oceania Market Size (US$ Bn) Forecast by Platform, 2014–2029
Table 34: Oceania Market Size (US$ Bn) Forecast by Device, 2014–2029
Table 35: Oceania Market Size (US$ Bn) Forecast by End User, 2014–2029
Table 36: Middle East & Africa Market Size (US$ Bn) Forecast by Country, 2014–2029
Table 37: Middle East & Africa Market Size (US$ Bn) Forecast by Type, 2014–2029
Table 38: Middle East & Africa Market Size (US$ Bn) Forecast by Platform, 2014–2029
Table 39: Middle East & Africa Market Size (US$ Bn) Forecast by Device, 2014–2029
Table 40: Middle East & Africa Market Size (US$ Bn) Forecast by End User, 2014–2029
Table 41: China Market Size (US$ Bn) Forecast by Type, 2014–2029
Table 42: China Market Size (US$ Bn) Forecast by Platform, 2014–2029
Table 43: China Market Size (US$ Bn) Forecast by Device, 2014–2029
Table 44: China Market Size (US$ Bn) Forecast by End User, 2014–2029
Table 45: India Market Size (US$ Bn) Forecast by Type, 2014–2029
Table 46: India Market Size (US$ Bn) Forecast by Platform, 2014–2029
Table 47: India Market Size (US$ Bn) Forecast by Device, 2014–2029
Table 48: India Market Size (US$ Bn) Forecast by End User, 2014–2029
Table 49: Mexico Market Size (US$ Bn) Forecast by Type, 2014–2029
Table 50: Mexico Market Size (US$ Bn) Forecast by Platform, 2014–2029
Table 51: Mexico Market Size (US$ Bn) Forecast by Device, 2014–2029
Table 52: Mexico Market Size (US$ Bn) Forecast by End User, 2014–2029
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Figure 01: Global Market Size and Y-o-Y Growth Rate from 2022 – 2029
Figure 02: Global Market Absolute $ Opportunity (US$ Bn), 2022 – 2029
Figure 03: Global Market Value (US$ Bn), 2014-2021
Figure 04: Global Market Value (US$ Bn), 2022-2029
Figure 05: Global Market: Market Share Analysis by Type– 2022 & 2029
Figure 06: Global Market: Y-o-Y Growth Comparison by Type, 2022–2029
Figure 07: Global Market: Market Attractiveness by Type
Figure 08: Global Market: Market Share Analysis by Platform– 2022 & 2029
Figure 09: Global Market: Y-o-Y Growth Comparison by Platform, 2022–2029
Figure 10: Global Market: Market Attractiveness by Platform
Figure 11: Global Market: Market Share Analysis by Device– 2022 & 2029
Figure 12: Global Market: Y-o-Y Growth Comparison by Device, 2022–2029
Figure 13: Global Market: Market Attractiveness by Device
Figure 14: Global Market: Market Share Analysis by End User – 2022 & 2029
Figure 15: Global Market: Y-o-Y Growth Comparison by End User, 2022–2029
Figure 16: Global Market: Market Attractiveness by End User
Figure 17: Global Market: Market Share Analysis by Region – 2022 & 2029
Figure 18: Global Market: Y-o-Y Growth Comparison by Region, 2022–2029
Figure 19: North America Market Absolute $ Opportunity (US$ Bn), 2014 – 2029
Figure 20: Latin America Market Absolute $ Opportunity (US$ Bn), 2014 – 2029
Figure 21: Europe Market Absolute $ Opportunity (US$ Bn), 2014 – 2029
Figure 22: South Asia Market Absolute $ Opportunity (US$ Bn), 2014 – 2029
Figure 23: East Asia Market Absolute $ Opportunity (US$ Bn), 2014 – 2029
Figure 24: Oceania Market Absolute $ Opportunity (US$ Bn), 2014 – 2029
Figure 25: Middle East and Africa Market Absolute $ Opportunity (US$ Bn), 2014 – 2029
Figure 26: Global Market: Market Attractiveness by Region
Figure 27: North America Market Value (US$ Bn), 2014-2021
Figure 28: North America Market Value (US$ Bn), 2022-2029
Figure 29: North America Market: Market Share Analysis by Country – 2022 & 2029
Figure 30: North America Market: Y-o-Y Growth Comparison by Country, 2022–2029
Figure 31: U.S. Market Absolute $ Opportunity (US$ Bn), 2014 – 2029
Figure 32: Canada Market Absolute $ Opportunity (US$ Bn), 2014 – 2029
Figure 33: North America Market: Market Attractiveness by Country
Figure 34: North America Market: Market Share Analysis by Type– 2022 & 2029
Figure 35: North America Market: Y-o-Y Growth Comparison by Type, 2022–2029
Figure 36: North America Market: Market Attractiveness by Type
Figure 37: North America Market: Market Share Analysis by Platform– 2022 & 2029
Figure 38: North America Market: Y-o-Y Growth Comparison by Platform, 2022–2029
Figure 39: North America Market: Market Attractiveness by Platform
Figure 40: North America Market: Market Share Analysis by Device– 2022 & 2029
Figure 41: North America Market: Y-o-Y Growth Comparison by Device, 2022–2029
Figure 42: North America Market: Market Attractiveness by Device
Figure 43: North America Market: Market Share Analysis by End User – 2022 & 2029
Figure 44: North America Market: Y-o-Y Growth Comparison by End User, 2022–2029
Figure 45: North America Market: Market Attractiveness by End User
Figure 46: Latin America Market Value (US$ Bn), 2014-2021
Figure 47: Latin America Market Value (US$ Bn), 2022-2029
Figure 48: Latin America Market: Market Share Analysis by Country – 2022 & 2029
Figure 49: Latin America Market: Y-o-Y Growth Comparison by Country, 2022–2029
Figure 50: Brazil Market Absolute $ Opportunity (US$ Bn), 2014 – 2029
Figure 51: Mexico Market Absolute $ Opportunity (US$ Bn), 2014 – 2029
Figure 52: Rest of Latin America Market Absolute $ Opportunity (US$ Bn), 2014 – 2029
Figure 53: Latin America Market: Market Attractiveness by Country
Figure 54: Latin America Market: Market Share Analysis by Type– 2022 & 2029
Figure 55: Latin America Market: Y-o-Y Growth Comparison by Type, 2022–2029
Figure 56: Latin America Market: Market Attractiveness by Type
Figure 57: Latin America Market: Market Share Analysis by Platform– 2022 & 2029
Figure 58: Latin America Market: Y-o-Y Growth Comparison by Platform, 2022–2029
Figure 59: Latin America Market: Market Attractiveness by Platform
Figure 60: Latin America Market: Market Share Analysis by Device– 2022 & 2029
Figure 61: Latin America Market: Y-o-Y Growth Comparison by Device, 2022–2029
Figure 62: Latin America Market: Market Attractiveness by Device
Figure 63: Latin America Market: Market Share Analysis by End User – 2022 & 2029
Figure 64: Latin America Market: Y-o-Y Growth Comparison by End User, 2022–2029
Figure 65: Latin America Market: Market Attractiveness by End User
Figure 66: Europe Market Value (US$ Bn), 2014-2021
Figure 67: Europe Market Value (US$ Bn), 2022-2029
Figure 68: Europe Market: Market Share Analysis by Country – 2022 & 2029
Figure 69: Europe Market: Y-o-Y Growth Comparison by Country, 2022–2029
Figure 70: Germany Market Absolute $ Opportunity (US$ Bn), 2014 – 2029
Figure 71: Italy Market Absolute $ Opportunity (US$ Bn), 2014 – 2029
Figure 72: France Market Absolute $ Opportunity (US$ Bn), 2014 – 2029
Figure 73: U.K. Market Absolute $ Opportunity (US$ Bn), 2014 – 2029
Figure 74: Spain Market Absolute $ Opportunity (US$ Bn), 2014 – 2029
Figure 75: BENELUX Market Absolute $ Opportunity (US$ Bn), 2014 – 2029
Figure 76: Russia Market Absolute $ Opportunity (US$ Bn), 2014 – 2029
Figure 77: Rest of Europe Market Absolute $ Opportunity (US$ Bn), 2014 – 2029
Figure 78: Europe Market: Market Attractiveness by Country
Figure 79: Europe Market: Market Share Analysis by Type– 2022 & 2029
Figure 80: Europe Market: Y-o-Y Growth Comparison by Type, 2022–2029
Figure 81: Europe Market: Market Attractiveness by Type
Figure 82: Europe Market: Market Share Analysis by Platform– 2022 & 2029
Figure 83: Europe Market: Y-o-Y Growth Comparison by Platform, 2022–2029
Figure 84: Europe Market: Market Attractiveness by Platform
Figure 85: Europe Market: Market Share Analysis by Device– 2022 & 2029
Figure 86: Europe Market: Y-o-Y Growth Comparison by Device, 2022–2029
Figure 87: Europe Market: Market Attractiveness by Device
Figure 88: Europe Market: Market Share Analysis by End User – 2022 & 2029
Figure 89: Europe Market: Y-o-Y Growth Comparison by End User, 2022–2029
Figure 90: Europe Market: Market Attractiveness by End User
Figure 91: South Asia Market Value (US$ Bn), 2014-2021
Figure 92: South Asia Market Value (US$ Bn), 2022-2029
Figure 93: South Asia Market: Market Share Analysis by Country – 2022 & 2029
Figure 94: South Asia Market: Y-o-Y Growth Comparison by Country, 2022–2029
Figure 95: India Market Absolute $ Opportunity (US$ Bn), 2014 – 2029
Figure 96: Thailand Market Absolute $ Opportunity (US$ Bn), 2014 – 2029
Figure 97: Indonesia Market Absolute $ Opportunity (US$ Bn), 2014 – 2029
Figure 98: Malaysia Market Absolute $ Opportunity (US$ Bn), 2014 – 2029
Figure 99: Rest of South Asia Market Absolute $ Opportunity (US$ Bn), 2014 – 2029
Figure 100: South Asia Market: Market Attractiveness by Country
Figure 101: South Asia Market: Market Share Analysis by Type– 2022 & 2029
Figure 102: South Asia Market: Y-o-Y Growth Comparison by Type, 2022–2029
Figure 103: South Asia Market: Market Attractiveness by Type
Figure 104: South Asia Market: Market Share Analysis by Platform– 2022 & 2029
Figure 105: South Asia Market: Y-o-Y Growth Comparison by Platform, 2022–2029
Figure 106: South Asia Market: Market Attractiveness by Platform
Figure 107: South Asia Market: Market Share Analysis by Device– 2022 & 2029
Figure 108: South Asia Market: Y-o-Y Growth Comparison by Device, 2022–2029
Figure 109: South Asia Market: Market Attractiveness by Device
Figure 110: South Asia Market: Market Share Analysis by End User – 2022 & 2029
Figure 111: South Asia Market: Y-o-Y Growth Comparison by End User, 2022–2029
Figure 112: South Asia Market: Market Attractiveness by End User
Figure 113: East Asia Market Value (US$ Bn), 2014-2021
Figure 114: East Asia Market Value (US$ Bn), 2022-2029
Figure 115: East Asia Market: Market Share Analysis by Country – 2022 & 2029
Figure 116: East Asia Market: Y-o-Y Growth Comparison by Country, 2022–2029
Figure 117: China Market Absolute $ Opportunity (US$ Bn), 2014 – 2029
Figure 118: Japan Market Absolute $ Opportunity (US$ Bn), 2014 – 2029
Figure 119: South Korea Market Absolute $ Opportunity (US$ Bn), 2014 – 2029
Figure 120: East Asia Market: Market Attractiveness by Country
Figure 121: East Asia Market: Market Share Analysis by Type– 2022 & 2029
Figure 122: East Asia Market: Y-o-Y Growth Comparison by Type, 2022–2029
Figure 123: East Asia Market: Market Attractiveness by Type
Figure 124: East Asia Market: Market Share Analysis by Platform– 2022 & 2029
Figure 125: East Asia Market: Y-o-Y Growth Comparison by Platform, 2022–2029
Figure 126: East Asia Market: Market Attractiveness by Platform
Figure 127: East Asia Market: Market Share Analysis by Device– 2022 & 2029
Figure 128: East Asia Market: Y-o-Y Growth Comparison by Device, 2022–2029
Figure 129: East Asia Market: Market Attractiveness by Device
Figure 130: East Asia Market: Market Share Analysis by End User – 2022 & 2029
Figure 131: East Asia Market: Y-o-Y Growth Comparison by End User, 2022–2029
Figure 132: East Asia Market: Market Attractiveness by End User
Figure 133: Oceania Market Value (US$ Bn), 2014-2021
Figure 134: Oceania Market Value (US$ Bn), 2022-2029
Figure 135: Oceania Market: Market Share Analysis by Country – 2022 & 2029
Figure 136: Oceania Market: Y-o-Y Growth Comparison by Country, 2022–2029
Figure 137: Australia Market Absolute $ Opportunity (US$ Bn), 2014 – 2029
Figure 138: New Zealand Market Absolute $ Opportunity (US$ Bn), 2014 – 2029
Figure 139: Oceania Market: Market Attractiveness by Country
Figure 140: Oceania Market: Market Share Analysis by Type– 2022 & 2029
Figure 141: Oceania Market: Y-o-Y Growth Comparison by Type, 2022–2029
Figure 142: Oceania Market: Market Attractiveness by Type
Figure 143: Oceania Market: Market Share Analysis by Platform– 2022 & 2029
Figure 144: Oceania Market: Y-o-Y Growth Comparison by Platform, 2022–2029
Figure 145: Oceania Market: Market Attractiveness by Platform
Figure 146: Oceania Market: Market Share Analysis by Device– 2022 & 2029
Figure 147: Oceania Market: Y-o-Y Growth Comparison by Device, 2022–2029
Figure 148: Oceania Market: Market Attractiveness by Device
Figure 149: Oceania Market: Market Share Analysis by End User – 2022 & 2029
Figure 150: Oceania Market: Y-o-Y Growth Comparison by End User, 2022–2029
Figure 151: Oceania Market: Market Attractiveness by End User
Figure 152: Middle East & Africa Market Value (US$ Bn), 2014-2021
Figure 153: Middle East & Africa Market Value (US$ Bn), 2022-2029
Figure 154: Middle East & Africa Market: Market Share Analysis by Country – 2022 & 2029
Figure 155: Middle East & Africa Market: Y-o-Y Growth Comparison by Country, 2022–2029
Figure 156: GCC Countries Market Absolute $ Opportunity (US$ Bn), 2014 – 2029
Figure 157: Turkey Market Absolute $ Opportunity (US$ Bn), 2014 – 2029
Figure 158: Northern Africa Market Absolute $ Opportunity (US$ Bn), 2014 – 2029
Figure 159: South Africa Market Absolute $ Opportunity (US$ Bn), 2014 – 2029
Figure 160: Rest of Middle East & Africa Market Absolute $ Opportunity (US$ Bn), 2014 – 2029
Figure 161: Middle East & Africa Market: Market Attractiveness by Country
Figure 162: Middle East & Africa Market: Market Share Analysis by Type– 2022 & 2029
Figure 163: Middle East & Africa Market: Y-o-Y Growth Comparison by Type, 2022–2029
Figure 164: Middle East & Africa Market: Market Attractiveness by Type
Figure 165: Middle East & Africa Market: Market Share Analysis by Platform– 2022 & 2029
Figure 166: Middle East & Africa Market: Y-o-Y Growth Comparison by Platform, 2022–2029
Figure 167: Middle East & Africa Market: Market Attractiveness by Platform
Figure 168: Middle East & Africa Market: Market Share Analysis by Device– 2022 & 2029
Figure 169: Middle East & Africa Market: Y-o-Y Growth Comparison by Device, 2022–2029
Figure 170: Middle East & Africa Market: Market Attractiveness by Device
Figure 171: Middle East & Africa Market: Market Share Analysis by End User – 2022 & 2029
Figure 172: Middle East & Africa Market: Y-o-Y Growth Comparison by End User, 2022–2029
Figure 173: Middle East & Africa Market: Market Attractiveness by End User
Figure 174: China Market Value (US$ Bn), 2014-2021
Figure 175: China Market Value (US$ Bn), 2022-2029
Figure 176: India Market Value (US$ Bn), 2014-2021
Figure 177: India Market Value (US$ Bn), 2022-2029
Figure 178: Mexico Market Value (US$ Bn), 2014-2021
Figure 179: Mexico Market Value (US$ Bn), 2022-2029
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