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Global Mobile Application Store Market Outlook for 2024 to 2034

The mobile application store market value is anticipated to be around US$ 235,635.8 million in 2024. The sales of mobile application stores are projected to increase at a CAGR of 20.4% during the forecast period. The analysis of mobile application stores further predicts the overall app store industry valuation to surpass US$ 1,504,596.8 million by 2034. The research scope includes applications for gaming, mobile health and fitness, music and entertainment, social networking, retail and e-commerce, and other applications.

Trends in the Mobile Application Store Market

  • Smartphone ubiquity, increased internet usage, and the incorporation of technology such as artificial intelligence and machine learning into mobile applications.
  • The increased internet penetration and gaming technology have resulted in greater access to mobile games on app stores.
  • The potential of augmented reality (AR) and virtual reality (VR) on the mobile phone through various apps is ensured by the advancement of mobile application stores
  • Game and application developers typically adhere to three revenue strategies, which include in-app purchases, paid services, and in-app adverts.
  • The shopping application market share is growing rapidly due to the exponential growth of online merchandise sales channels.
Report Attribute Details
Mobile Application Store Market Size (2024) US$ 235,635.8 million
Market Anticipated Forecast Value (2034) US$ 1,504,596.8 million
Market Projected Growth Rate (2024 to 2034) 20.4% CAGR

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Global Mobile Application Store Market Historical Analysis Vs Forecast Outlook

The global mobile application store market was valued at US$ 101.762.2 million in 2019. The total market share thrived at a CAGR of 18.2% between 2019 and 2023. The overall market value was about US$ 198,370.5 million by 2023.

The adoption of mobile application stores rose significantly during the years 2020 and 2021. Both Apple and Google had more than one million apps and games accessible during these years, which brought in millions of dollars in app revenue for each company. Other platforms also broadened their capabilities to include apps for consumers and every kind of business strengthening the app distribution channels further.

Attributes Details
Mobile Application Store Market Value (2019) US$ 101.762.2 million
Market Revenue (2023) US$ 198,370.5 million
Market Historical Growth Rate (CAGR 2019 to 2023) 18.2% CAGR

Prominent Factors Fuelling the Global Mobile Application Store Market Growth

Developments in mobile user interface (UI) design and mobile app development platforms have encouraged worldwide smartphone manufacturers to generate better apps and create efficient distribution methods over the years. Upgrading existing versions of popular mobile operating systems like iOS and Android is expected to create more opportunities for stakeholders in the ecosystem of the digital app marketplace.

App stores are created to meet current consumer trends, such as downloading new programs or updating existing applications. Growing downloads of healthcare applications such as Epocrates and Medcalc, as well as rising volumes of in-app sales and purchases, are two upcoming trends that are anticipated to drive the sales of mobile application stores during the forecast period.

The most common trend influencing the online app store market dynamics is the increase in downloads of gaming apps. The growing popularity of smartphones has resulted in a significant increase in the global mobile app store ecosystem. The frequent use of social networking apps and downloading new and exciting games are boosting the income for mobile application stores. Another factor assisting the mobile app stores' market growth is the key competition between app store companies and individual app developers.

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Comparative View of Adjacent Mobile Application Store Market

The section below explains the future growth prospects by comparing them with common trends and opportunities in two more related industries. A promising growth rate of the global mobile application market is expected to create more growth opportunities for mobile application stores. Likewise, the expansion of the mobile application development platform is anticipated to have a positive impact on both markets.

Mobile Application Store Market:

Attributes Mobile Application Store Market
CAGR (2024 to 2034) 20.4%
Growth Factor Swift expansion of popular mobile application stores like Apple's AppStore, Google's PlayStore, and Microsoft's Windows Apps
Market Opportunities One trends propelling the mobile app marketplace ahead in recent years is the availability and download of gaming applications.
Market Challenges Manufacturers of smartphones are unable to keep up with the development of mobile applications.

Mobile Application Market:

Attributes Mobile Application Market
CAGR (2024 to 2034) 8.6%
Growth Factor A quickly growing mobile app user base and a shift towards subscription-based entertainment and gaming mobile applications.
Market Opportunities Technological developments and digitization of the m-commerce, telecom, and BFSI sectors.
Market Challenges Rising concerns regarding retention, storage, and privacy of personal data accessed through digital mobile apps.

Mobile Application Development Platform Market:

Attributes Mobile Application Development Platform Market
CAGR (2024 to 2034) 22.2%
Growth Factor Key investments are being made in mobile application development platforms where users can purchase or download smartphone apps.
Market Opportunities Greater utilization of artificial intelligence (AI) and machine learning (ML) in mobile applications to offer better development prospects.
Market Challenges Issues with some apps that are designed for smartphones but cannot be used on handheld devices due to lack of feature development.

Country-wise Insights

The table below lists the countries that can provide better growth opportunities for regional mobile app store market players.

Regional Market Comparison CAGR (2024 to 2034)
United States 17.2%
Germany 15.8%
Japan 15.1%
Australia 23.9%
China 20.9%

The United States Market Stands Strong by Leading App Developing Companies

The United States is predicted to remain a key marketplace for mobile applications following a CAGR of 17.2% through 2034.

  • A sizable market share in the United States has resulted from high smartphone adoption, greater in-app consumer spending, and relatively more mobile application downloads.
  • The country's greater share can be attributed to the presence of leading app creators, like Apple Inc., Hewlett Packard Enterprise, Google LLC, and Microsoft Corporation.

Commercialization of Mobile Application Stores in Germany

Germany is poised to witness a below-average CAGR of 15.8% in income through mobile application stores over the forecast years.

  • German players are promoting the commercialization of their app stores through different revenue-generating strategies, including in-app purchases, subscription services, and advertisements.
  • By enabling subscription services, the German app store industry is providing mobile app creators with a steady source of income.

A Significant User Base Keeps Mobile Application Stores Profitable in China

The mobile application store industry in China is likely to expand at an annual growth rate of 20.9% over the next ten years.

  • Given the country’s potential for internet penetration and smartphone adoption, it is expected to present significant development potential for regional participants in the digital app marketplace.
  • Chinese mobile app developers' access to international markets has significantly expanded the scope of the regional digital app stores.

Suitable Regulations are driving Adoption of Mobile Application Stores in Japan

Demand for mobile application stores in Japan is forecasted to grow at a rate of 15.1% per year till 2034.

  • The availability of low-cost data use packs and networking developments are notable growth drivers in regional expansion.
  • Japanese app store platforms promote equitable regulations and revenue-sharing models, which in turn attract more mobile app developers.

Subscription-based Mobile Application Stores are fueling the Market in Australia

The mobile application store sales in Australia are projected to rise at a lucrative rate of 23.9% between 2024 and 2034.

  • The emergence of PWAs, or progressive web apps, along with a sizable user base for conventional apps is driving the market in Australia.
  • As the gaming business is growing rapidly in Australia regional mobile app platforms are expected to witness an increase in downloads and income.

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Category-wise Insights

Google Play Store is more popular than other Mobile App Distribution Platforms

Based on store type, the Google Play Store is estimated to account for 46.1% of the total sales in 2024

Attributes Details
Top Store Type or Segment Google Play Store
Total Market Share in 2024 46.1%
  • A broad variety of mobile applications have been released on Google's Play Store as a result of the emergence of new Android smartphone manufacturers.
  • The significant share of revenue earned by in-app purchases and premium apps is principally responsible for iOS apps' considerably higher rate of monetization.

Communication Apps provide more Income for App Distribution Channels

Based on application type, communication apps are figured to hold almost 19.3% of total revenue generated by the market in 2024.

Attributes Details
Top Application Type or Segment Communication
Total Market Share in 2024 19.3%
  • The gaming application stores market is also predicted to witness lucrative growth during the forecast period as a consequence of an exceptional increase in the population of gamers.
  • Due to the increased popularity of streaming services, the use of music and entertainment apps has skyrocketed.

Competitive Landscape for Mobile Application Store Market

With more than a billion downloads of free apps Google Play, one of the top Android app stores, has made incredible development since its inception. Startups covered in the mobile application store market analysis report have also recently gained a significant presence. New mobile application stores are mostly concerned with providing user-friendly applications with better experiences.

Recent Developments in the Global Mobile Application Store Market

  • GetJar is actively pushing developers to embrace its freemium model, which includes advertisements and in-app cash. GetJar Gold is one of the largest virtual currencies in circulation and is available to millions of users.
  • GOQii reported in November 2018 that it had received money from Mitsui & Co., Ltd., a Japanese corporation and active healthcare investor. Following the project, GOQii sought to expand its presence across India as well as reach the Japanese market through its health shop.

Alternative Mobile Application Stores Stealing the Spotlight from Key Players

The main drawback of selecting a standard option is the severe competition. Some of the best alternative Android application stores are listed below so that you can reach more localized and specialized customer populations.

  • 1Mobile Market

A different approach to developing a successful app is to focus solely on the app's popularity. 1Mobile Market is only for free apps so it is a great place to upload an app to test it out on the market. The most significant advantage is that a useful recommendation system based on preferences allows apps to become popular quickly. It is an excellent site to upload your software, with over 100 million downloads and hundreds of thousands of Android apps listed.

  • Amazon Appstore

The Amazon Appstore, while not as old as Google Play or SlideME, is one of their most successful competitors. With the release of the Kindle Fire, the Fire Phone, and a variety of Android devices running Fire OS, there is a burgeoning demand for Amazon-sold software. There are certain challenges with running apps on the Fire OS, but most developers only require a few days to get their program ready for Amazon. In reality, many Android apps already work well on Fire OS.

  • SlideME

SlideME is the most frequently found app store on most Android devices after the primary competition as a long-term player in the app store business, having been running even longer than Google Play Store. The greatest benefit is that payments may be made through PayPal, and the app store only charges 20% for each purchase of your app.

  • Samsung Galaxy Apps

It is unsurprising that Samsung, the business that manufactures the most Android phones, has created its own app store. In comparison to other app stores, Samsung Galaxy Apps has a very modest number of apps, which can help most apps stand out. The app store is installed on every Samsung Galaxy device, thus there is an immediate and enormous client base.

  • Mobile9

This app store is more like a social network than a traditional app store. Mobile9 has millions of active users, each of whom can comment on and discuss the applications they have installed. Publishing an app is free, and with such a large user base, it can generate excellent benefits.

Key Players Profiled in the Mobile Application Store Market Report

  • Amazon Appstore
  • Windows Store
  • Apple iTunes
  • Google Play Store
  • BlackBerry World

Mobile Application Store Market Report Scope

Attribute Details
Estimated Market Size (2024) US$ 235,635.8 million
Projected Market Size (2034) US$ 1,504,596.8 million
Anticipated Growth Rate (2024 to 2034) 20.4%
Forecast Period 2024 to 2034
Historical Data Available for 2019 to 2023
Market Analysis US$ million or billion for Value and Units for Volume
Key Regions Covered North America, Latin America, Europe, Middle East & Africa (MEA), East Asia, South Asia and Oceania
Key Countries Covered United States, Canada, Brazil, Mexico, Germany, Spain, Italy, France, United Kingdom, Russia, China, India, Australia & New Zealand, GCC Countries, and South Africa
Key Segments Covered By Store Type, By Application, and By Region
Key Companies Profiled
  • Amazon Appstore
  • Windows Store
  • Apple iTunes
  • Google Play
  • BlackBerry World
Report Coverage Market Forecast, Company Share Analysis, Competition Intelligence, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives
Customization & Pricing Available upon Request

Key Segments Covered by Mobile Application Store Industry Survey Report

By Store Type:

  • Google Play Store
  • Apple Store
  • Other Stores

By Application:

  • Gaming
  • Music & Entertainment
  • Health & Fitness
  • Productivity
  • Communication
  • Security
  • Other Applications

By Region:

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia and Pacific
  • Middle East and Africa (MEA)

Frequently Asked Questions

How Big is the Global Mobile Application Store Market Currently?

The global mobile application store market is likely to be US$ 235,635.8 million in 2024.

What is the Growth Outlook of the Mobile Application Store Market?

The global mobile application store market is to grow at 20.4% during the forecast period.

What is the projected Value of Mobile Application Store Market by 2034?

The global mobile application store market valued to be US$ 1,504,596.8 million by 2034.

What was the Historical Size of the Mobile Application Store Market?

The global mobile application store market was valued at US$ 101.762.2 million in 2019.

Which Regional Mobile Application Store Market has the Highest Growth Potential?

Australia to witness a CAGR of 23.9% in sales of mobile application store through 2034.

Table of Content

1. Executive Summary

    1.1. Global Market Outlook

    1.2. Demand-side Trends

    1.3. Supply-side Trends

    1.4. Technology Roadmap Analysis

    1.5. Analysis and Recommendations

2. Market Overview

    2.1. Market Coverage / Taxonomy

    2.2. Market Definition / Scope / Limitations

3. Market Background

    3.1. Market Dynamics

        3.1.1. Drivers

        3.1.2. Restraints

        3.1.3. Opportunity

        3.1.4. Trends

    3.2. Scenario Forecast

        3.2.1. Demand in Optimistic Scenario

        3.2.2. Demand in Likely Scenario

        3.2.3. Demand in Conservative Scenario

    3.3. Opportunity Map Analysis

    3.4. Investment Feasibility Matrix

    3.5. PESTLE and Porter’s Analysis

    3.6. Regulatory Landscape

        3.6.1. By Key Regions

        3.6.2. By Key Countries

    3.7. Regional Parent Market Outlook

4. Global Market Analysis 2019 to 2023 and Forecast, 2024 to 2034

    4.1. Historical Market Size Value (US$ Million) Analysis, 2019 to 2023

    4.2. Current and Future Market Size Value (US$ Million) Projections, 2024 to 2034

        4.2.1. Y-o-Y Growth Trend Analysis

        4.2.2. Absolute $ Opportunity Analysis

5. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Store Type

    5.1. Introduction / Key Findings

    5.2. Historical Market Size Value (US$ Million) Analysis By Store Type, 2019 to 2023

    5.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Store Type, 2024 to 2034

        5.3.1. Google Play Store

        5.3.2. Apple Store

        5.3.3. Others

    5.4. Y-o-Y Growth Trend Analysis By Store Type, 2019 to 2023

    5.5. Absolute $ Opportunity Analysis By Store Type, 2024 to 2034

6. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Application

    6.1. Introduction / Key Findings

    6.2. Historical Market Size Value (US$ Million) Analysis By Application, 2019 to 2023

    6.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Application, 2024 to 2034

        6.3.1. Gaming

        6.3.2. Music & Entertainment

        6.3.3. Health & Fitness

        6.3.4. Productivity

        6.3.5. Communication

        6.3.6. Security

        6.3.7. Others

    6.4. Y-o-Y Growth Trend Analysis By Application, 2019 to 2023

    6.5. Absolute $ Opportunity Analysis By Application, 2024 to 2034

7. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Region

    7.1. Introduction

    7.2. Historical Market Size Value (US$ Million) Analysis By Region, 2019 to 2023

    7.3. Current Market Size Value (US$ Million) Analysis and Forecast By Region, 2024 to 2034

        7.3.1. North America

        7.3.2. Latin America

        7.3.3. Western Europe

        7.3.4. Eastern Europe

        7.3.5. South Asia and Pacific

        7.3.6. East Asia

        7.3.7. Middle East and Africa

    7.4. Market Attractiveness Analysis By Region

8. North America Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country

    8.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023

    8.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034

        8.2.1. By Country

            8.2.1.1. USA

            8.2.1.2. Canada

        8.2.2. By Store Type

        8.2.3. By Application

    8.3. Market Attractiveness Analysis

        8.3.1. By Country

        8.3.2. By Store Type

        8.3.3. By Application

    8.4. Key Takeaways

9. Latin America Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country

    9.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023

    9.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034

        9.2.1. By Country

            9.2.1.1. Brazil

            9.2.1.2. Mexico

            9.2.1.3. Rest of Latin America

        9.2.2. By Store Type

        9.2.3. By Application

    9.3. Market Attractiveness Analysis

        9.3.1. By Country

        9.3.2. By Store Type

        9.3.3. By Application

    9.4. Key Takeaways

10. Western Europe Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country

    10.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023

    10.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034

        10.2.1. By Country

            10.2.1.1. Germany

            10.2.1.2. UK

            10.2.1.3. France

            10.2.1.4. Spain

            10.2.1.5. Italy

            10.2.1.6. Rest of Western Europe

        10.2.2. By Store Type

        10.2.3. By Application

    10.3. Market Attractiveness Analysis

        10.3.1. By Country

        10.3.2. By Store Type

        10.3.3. By Application

    10.4. Key Takeaways

11. Eastern Europe Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country

    11.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023

    11.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034

        11.2.1. By Country

            11.2.1.1. Poland

            11.2.1.2. Russia

            11.2.1.3. Czech Republic

            11.2.1.4. Romania

            11.2.1.5. Rest of Eastern Europe

        11.2.2. By Store Type

        11.2.3. By Application

    11.3. Market Attractiveness Analysis

        11.3.1. By Country

        11.3.2. By Store Type

        11.3.3. By Application

    11.4. Key Takeaways

12. South Asia and Pacific Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country

    12.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023

    12.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034

        12.2.1. By Country

            12.2.1.1. India

            12.2.1.2. Bangladesh

            12.2.1.3. Australia

            12.2.1.4. New Zealand

            12.2.1.5. Rest of South Asia and Pacific

        12.2.2. By Store Type

        12.2.3. By Application

    12.3. Market Attractiveness Analysis

        12.3.1. By Country

        12.3.2. By Store Type

        12.3.3. By Application

    12.4. Key Takeaways

13. East Asia Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country

    13.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023

    13.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034

        13.2.1. By Country

            13.2.1.1. China

            13.2.1.2. Japan

            13.2.1.3. South Korea

        13.2.2. By Store Type

        13.2.3. By Application

    13.3. Market Attractiveness Analysis

        13.3.1. By Country

        13.3.2. By Store Type

        13.3.3. By Application

    13.4. Key Takeaways

14. Middle East and Africa Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country

    14.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023

    14.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034

        14.2.1. By Country

            14.2.1.1. GCC Countries

            14.2.1.2. South Africa

            14.2.1.3. Israel

            14.2.1.4. Rest of MEA

        14.2.2. By Store Type

        14.2.3. By Application

    14.3. Market Attractiveness Analysis

        14.3.1. By Country

        14.3.2. By Store Type

        14.3.3. By Application

    14.4. Key Takeaways

15. Key Countries Market Analysis

    15.1. USA

        15.1.1. Pricing Analysis

        15.1.2. Market Share Analysis, 2023

            15.1.2.1. By Store Type

            15.1.2.2. By Application

    15.2. Canada

        15.2.1. Pricing Analysis

        15.2.2. Market Share Analysis, 2023

            15.2.2.1. By Store Type

            15.2.2.2. By Application

    15.3. Brazil

        15.3.1. Pricing Analysis

        15.3.2. Market Share Analysis, 2023

            15.3.2.1. By Store Type

            15.3.2.2. By Application

    15.4. Mexico

        15.4.1. Pricing Analysis

        15.4.2. Market Share Analysis, 2023

            15.4.2.1. By Store Type

            15.4.2.2. By Application

    15.5. Germany

        15.5.1. Pricing Analysis

        15.5.2. Market Share Analysis, 2023

            15.5.2.1. By Store Type

            15.5.2.2. By Application

    15.6. UK

        15.6.1. Pricing Analysis

        15.6.2. Market Share Analysis, 2023

            15.6.2.1. By Store Type

            15.6.2.2. By Application

    15.7. France

        15.7.1. Pricing Analysis

        15.7.2. Market Share Analysis, 2023

            15.7.2.1. By Store Type

            15.7.2.2. By Application

    15.8. Spain

        15.8.1. Pricing Analysis

        15.8.2. Market Share Analysis, 2023

            15.8.2.1. By Store Type

            15.8.2.2. By Application

    15.9. Italy

        15.9.1. Pricing Analysis

        15.9.2. Market Share Analysis, 2023

            15.9.2.1. By Store Type

            15.9.2.2. By Application

    15.10. Poland

        15.10.1. Pricing Analysis

        15.10.2. Market Share Analysis, 2023

            15.10.2.1. By Store Type

            15.10.2.2. By Application

    15.11. Russia

        15.11.1. Pricing Analysis

        15.11.2. Market Share Analysis, 2023

            15.11.2.1. By Store Type

            15.11.2.2. By Application

    15.12. Czech Republic

        15.12.1. Pricing Analysis

        15.12.2. Market Share Analysis, 2023

            15.12.2.1. By Store Type

            15.12.2.2. By Application

    15.13. Romania

        15.13.1. Pricing Analysis

        15.13.2. Market Share Analysis, 2023

            15.13.2.1. By Store Type

            15.13.2.2. By Application

    15.14. India

        15.14.1. Pricing Analysis

        15.14.2. Market Share Analysis, 2023

            15.14.2.1. By Store Type

            15.14.2.2. By Application

    15.15. Bangladesh

        15.15.1. Pricing Analysis

        15.15.2. Market Share Analysis, 2023

            15.15.2.1. By Store Type

            15.15.2.2. By Application

    15.16. Australia

        15.16.1. Pricing Analysis

        15.16.2. Market Share Analysis, 2023

            15.16.2.1. By Store Type

            15.16.2.2. By Application

    15.17. New Zealand

        15.17.1. Pricing Analysis

        15.17.2. Market Share Analysis, 2023

            15.17.2.1. By Store Type

            15.17.2.2. By Application

    15.18. China

        15.18.1. Pricing Analysis

        15.18.2. Market Share Analysis, 2023

            15.18.2.1. By Store Type

            15.18.2.2. By Application

    15.19. Japan

        15.19.1. Pricing Analysis

        15.19.2. Market Share Analysis, 2023

            15.19.2.1. By Store Type

            15.19.2.2. By Application

    15.20. South Korea

        15.20.1. Pricing Analysis

        15.20.2. Market Share Analysis, 2023

            15.20.2.1. By Store Type

            15.20.2.2. By Application

    15.21. GCC Countries

        15.21.1. Pricing Analysis

        15.21.2. Market Share Analysis, 2023

            15.21.2.1. By Store Type

            15.21.2.2. By Application

    15.22. South Africa

        15.22.1. Pricing Analysis

        15.22.2. Market Share Analysis, 2023

            15.22.2.1. By Store Type

            15.22.2.2. By Application

    15.23. Israel

        15.23.1. Pricing Analysis

        15.23.2. Market Share Analysis, 2023

            15.23.2.1. By Store Type

            15.23.2.2. By Application

16. Market Structure Analysis

    16.1. Competition Dashboard

    16.2. Competition Benchmarking

    16.3. Market Share Analysis of Top Players

        16.3.1. By Regional

        16.3.2. By Store Type

        16.3.3. By Application

17. Competition Analysis

    17.1. Competition Deep Dive

        17.1.1. Amazon Appstore

            17.1.1.1. Overview

            17.1.1.2. Product Portfolio

            17.1.1.3. Profitability by Market Segments

            17.1.1.4. Sales Footprint

            17.1.1.5. Strategy Overview

                17.1.1.5.1. Marketing Strategy

        17.1.2. Windows Store

            17.1.2.1. Overview

            17.1.2.2. Product Portfolio

            17.1.2.3. Profitability by Market Segments

            17.1.2.4. Sales Footprint

            17.1.2.5. Strategy Overview

                17.1.2.5.1. Marketing Strategy

        17.1.3. Apple iTunes

            17.1.3.1. Overview

            17.1.3.2. Product Portfolio

            17.1.3.3. Profitability by Market Segments

            17.1.3.4. Sales Footprint

            17.1.3.5. Strategy Overview

                17.1.3.5.1. Marketing Strategy

        17.1.4. Google Play

            17.1.4.1. Overview

            17.1.4.2. Product Portfolio

            17.1.4.3. Profitability by Market Segments

            17.1.4.4. Sales Footprint

            17.1.4.5. Strategy Overview

                17.1.4.5.1. Marketing Strategy

        17.1.5. BlackBerry World.

            17.1.5.1. Overview

            17.1.5.2. Product Portfolio

            17.1.5.3. Profitability by Market Segments

            17.1.5.4. Sales Footprint

            17.1.5.5. Strategy Overview

                17.1.5.5.1. Marketing Strategy

        17.1.6. GetJar

            17.1.6.1. Overview

            17.1.6.2. Product Portfolio

            17.1.6.3. Profitability by Market Segments

            17.1.6.4. Sales Footprint

            17.1.6.5. Strategy Overview

                17.1.6.5.1. Marketing Strategy

        17.1.7. Aptoide

            17.1.7.1. Overview

            17.1.7.2. Product Portfolio

            17.1.7.3. Profitability by Market Segments

            17.1.7.4. Sales Footprint

            17.1.7.5. Strategy Overview

                17.1.7.5.1. Marketing Strategy

        17.1.8. Opera Mobile Store

            17.1.8.1. Overview

            17.1.8.2. Product Portfolio

            17.1.8.3. Profitability by Market Segments

            17.1.8.4. Sales Footprint

            17.1.8.5. Strategy Overview

                17.1.8.5.1. Marketing Strategy

18. Assumptions & Acronyms Used

19. Research Methodology

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