Mobile Messaging Market Outlook (2023 to 2033)

The global mobile messaging market size is set to reach USD 101.41 billion in 2023. Overall sales of mobile messaging are likely to surge at 15.9% CAGR, taking the forecasted market valuation to USD 443.53 billion by the end of 2033.

The market is expected to change rapidly over the years. The key trends that are expected to shape the market are:

Rise of Rich Communication Services (RCS): RCS is a next-generation messaging protocol that aims to replace the traditional SMS protocol. RCS enables advanced features such as read receipts, group chats, high-resolution media sharing, and more.

It also allows businesses to add branding elements, interactive buttons, and rich media to their messages. More mobile carriers and messaging app providers are adopting RCS to enhance the user experience. For example, Google has been pushing RCS adoption through its Android Messages app, which is pre-installed on many Android phones.

Integration with Artificial Intelligence (AI): Messaging apps are increasingly incorporating AI-powered chatbots to provide instant customer support, automate business processes, and deliver personalized content. Chatbots use natural language processing (NLP) and machine learning (ML) to understand user queries and respond with relevant information.

For example, some airlines use chatbots to provide flight updates and help customers rebook flights in case of delays or cancellations. Facebook Messenger has also introduced chatbots that can be integrated with business websites to provide instant customer support.

Growth of Business Messaging: Businesses are leveraging messaging apps to connect with customers in real time, provide customer support, and facilitate transactions. Messaging platforms are adding new features to support business messaging, such as appointment scheduling, payments, and e-commerce.

For example, WhatsApp Business enables small businesses to create a profile, automate text messaging, and respond to customer queries. Facebook Messenger has also introduced tools for businesses to facilitate transactions, such as in-app payments and purchase receipts.

Expansion of Social Messaging: Social messaging apps like WhatsApp, Facebook Messenger, and WeChat are becoming more than just text messaging apps. They are evolving into social media platforms that offer a range of features such as video calls, newsfeeds, stories, and more.

Messaging platforms are also integrating with other social media platforms to provide a seamless user experience. For example, Instagram users can now connect their accounts to Facebook Messenger to send and receive messages from both platforms.

Attributes Details
Mobile Messaging Market CAGR (2023 to 2033) 15.9%
Mobile Messaging Market Size (2023) USD 101.41 billion
Mobile Messaging Market Size (2033) USD 443.53 billion

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Mobile Messaging Demand Analysis (2018 to 2022) Vs Market Outlook (2023 to 2033)

According to recent research by Future Market Insights, the mobile messaging market is projected to expand at a rate of 15.9% during the forecast period from 2023 to 2033. The market outlook could be divided into short-term, medium-term, and long-term.

Short term (2023 to 2025): Messaging apps are adding more advanced features such as video calling, file sharing, and group chats. These features provide a richer user experience and make messaging apps more appealing to users. The availability of advanced text messaging features is expected to continue to drive the growth of the mobile messaging market in the short term.

Medium-term (2025 to 2028): Messaging apps are becoming an essential channel for businesses to engage with their customers. Messaging allows for more personalized and targeted communication, helping businesses build stronger relationships with their customers. With the growing importance of customer engagement, messaging apps are expected to continue to play a significant role in the mobile messaging market.

Long-term (2028 to 2033): Chatbots are AI-powered conversational agents that can communicate with users through messaging apps. The integration of chatbots into text messaging apps has opened up new opportunities for businesses to provide better customer service and increase engagement. Chatbots can handle routine inquiries, freeing up customer service agents to handle more complex issues. This trend has driven the growth of chatbots, which is expected to continue in the coming years.

What are the Drivers in the market?

Growing Smartphone Penetration: The number of smartphone users worldwide is expected to reach 3.8 billion in 2021, and this number is projected to grow to over 4.3 billion by 2023. With the increasing availability and affordability of smartphones, more people have access to mobile messenger, driving the demand for mobile messaging.

Need for Instant Communication: People expect to communicate instantly with their contacts, whether it's for personal or business purposes. Mobile text messaging apps provide a convenient and fast way to communicate, especially for real-time conversations. With the popularity of messaging apps, people can stay connected with their contacts from anywhere, at any time.

Shift to Remote Work: The COVID-19 pandemic has accelerated the shift towards remote work, with many employees working from home. Messaging apps have become an essential tool for remote teams to communicate and collaborate effectively. Many businesses are relying on messaging apps to maintain communication with their employees, making the mobile messaging market more critical than ever.

Rise of Social Media: Social media platforms such as Facebook, Instagram, and Twitter have become popular communication channels, especially among younger generations. Messaging apps have evolved to incorporate social media features, making them more appealing to users. This trend has driven the growth of social messaging, which is expected to continue in the coming years.

Increasing Use of Mobile Payments: The growth of mobile payments has created new opportunities for mobile messengers. Many text messaging apps now offer payment features that allow users to transfer money to their contacts without leaving the app. This trend has driven the growth of mobile payments, which is expected to continue to grow in the coming years.

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Sudip Saha

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What is Restraining the market growth?

Security Concerns: Messaging apps store sensitive personal information, and as the usage of messaging apps grows, so does the potential for data breaches and privacy violations. This can lead to a loss of trust among users and businesses, resulting in lower adoption rates.

Competition from Established Players: The mobile messenger market is highly competitive, with established players such as WhatsApp, Facebook Messenger, and WeChat dominating the market. It can be challenging for new entrants to gain market share and establish themselves in such a competitive market.

Regulatory Challenges: The mobile messaging market is subject to various regulations related to data privacy, data protection, and content moderation. Complying with these regulations can be challenging and costly for messaging app providers, which may limit their growth potential.

Limited Internet Connectivity: In some parts of the world, internet connectivity is limited, which can limit the adoption of mobile messaging apps. Without access to a stable internet connection, users may not be able to use messaging apps effectively, limiting the market's growth potential in these regions.

What are the Challenges that the market is facing?

Technological Limitations: The market is constantly evolving, with new features and technologies being introduced regularly. Messaging app providers must keep up with these changes and innovate to remain competitive. However, technological limitations, such as device compatibility and network infrastructure, can make it challenging for messaging app providers to offer new and advanced features.

User Retention: The market is highly competitive, and mobile messengers must continuously engage their users to retain them. Messaging apps that fail to provide a compelling user experience risk losing their users to competitors, which can limit their growth potential.

Monetization Challenges: Many messaging apps are free to use, which can make it challenging for messaging app providers to monetize their services. Developing sustainable revenue models can be a significant challenge for messaging app providers, which may limit their growth potential in the long term.

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Regional Analysis

What is driving the USA Mobile Messaging Market?

The USA has one of the highest smartphone penetration rates in the world, with around 81% of adults owning a smartphone as of 2021. With the increasing availability and affordability of smartphones, more people have access to text messaging, driving the demand for mobile messaging.

Social media platforms such as Facebook, Instagram, and Twitter have a strong presence in the USA, with high adoption rates among users. Messaging apps have evolved to incorporate social media features, making them more appealing to users. This trend has driven the growth of social messaging in the USA.

The USA mobile messenger market is a highly competitive space with several prominent players. Here are some of the top companies in the US market:

  • Facebook Inc.: Facebook is the parent company of the popular messaging apps, WhatsApp and Facebook Messenger. WhatsApp has more than 2 billion monthly active users worldwide, while Facebook Messenger has over 1.3 billion, monthly active users.
  • Apple Inc.: Apple's iMessage is a built-in messaging app for iOS devices and is popular among iPhone users in the USA. With over 1 billion active Apple devices worldwide, iMessage has a significant user base in the USA.
  • Google LLC: Google's messaging app, Google Messages, is pre-installed on Android devices and has more than 1 billion active users worldwide. Google also owns the video calling app, Google Duo, and the team messaging app, Google Hangouts.

How is the Indian Mobile Messaging Market expected to grow during the forecast period?

India has the second-largest internet user base in the world, with over 750 million users, according to the Internet and Mobile Association of India (IAMAI). With such a high number of internet users, there is a huge potential for growth in the market.

India's e-commerce market is expected to grow significantly in the coming years. Messaging apps are becoming an essential tool for e-commerce businesses in India to communicate with their customers, provide customer support, and enable transactions.

Top companies in India’s mobile messaging market:

  • WhatsApp: WhatsApp is the most popular mobile messaging app in India, with over 400 million active users. The app is known for its user-friendly interface, end-to-end encryption, and features like voice and video calling.
  • Facebook Messenger: Facebook Messenger is also widely used in India, with over 100 million active users. The app is popular for its integration with Facebook and for its features like chatbots and video calling.
  • Hike Messenger: Hike Messenger is a homegrown messaging app that was launched in India in 2012. The app has over 50 million active users and is known for its localized stickers and features like Hike Wallet, which allows users to send and receive money.

What is the Japanese Mobile Messaging Market Outlook?

Japan has one of the highest rates of internet penetration in the world, with over 93% of the population using the internet. With such a high number of internet users, there is a huge potential for growth in the market.

Top companies in the Japanese mobile messenger market include:

  • LINE: LINE is a Japanese messaging app that is popular both domestically and internationally. The app has over 187 million monthly active users and offers features like stickers, voice and video calling, and payment services.
  • Facebook Messenger: Facebook Messenger is also widely used in Japan, with over 35 million monthly active users. The app is popular for its integration with Facebook and for its features like chatbots and video calling.

What are the drivers and opportunities in the Chinese Mobile Messaging Market?

China has a very large mobile payment market, with companies like Alipay and WeChat Pay dominating the space. Messaging apps in China are integrating mobile payment features into their platforms, which has created new opportunities for businesses to reach customers and for individuals to make transactions.

Social messaging, where mobile messengers incorporate social media features, is becoming more popular in China. This trend has driven the growth of social messaging in the country.

Top companies in the Chinese mobile messenger market include:

  • WeChat: WeChat is the dominant messaging app in China, with over 1 billion monthly active users. The app offers a wide range of features, including messaging, voice and video calling, social networking, mobile payments, and more.
  • QQ: QQ is a messaging app owned by Tencent, the same company that owns WeChat. QQ has over 800 million monthly active users, and it is particularly popular among younger users.
  • Sina Weibo: Sina Weibo is a social media platform that is often compared to Twitter. The platform has over 500 million registered users, and it is particularly popular among younger users in urban areas.

Category Wise Insights

The growth potential for the banking and financial institutions vertical in the mobile messaging industry is unparalleled. This is attributed to the surging adoption of business mobility and premium messaging services, which are propelling the expansion of the BFSI sector.

In today's digital age, customer engagement has become a key component in building brand loyalty, and the BFSI sector is no exception. With the proliferation of mobile messaging solutions, financial institutions can now communicate with customers in real-time, providing them with transaction data, retail banking activities, and support for their financial needs.

The increasing number of internet users and the widespread use of smartphones have heightened the demand for prompt and efficient customer service. This trend is driving the explosive growth of mobile messaging in the BFSI industry, enabling financial institutions to build stronger relationships with their customers and stay ahead of the competition.

Competitive Landscape

The mobile messaging market is highly competitive, and the market players have adopted various strategies to gain a larger market share. Here are a few examples:

  • Innovation and diversification: Players in the market such as WhatsApp and WeChat have been able to differentiate themselves by constantly innovating and diversifying their services. For example, WhatsApp introduced its Business API, which enables businesses to send automated messages to their customers, providing a new way for businesses to engage with their customers. Similarly, WeChat offers a wide range of services such as mobile payments, social networking, and e-commerce, making it a one-stop-shop for its users.
  • Emphasizing data privacy and security: Given the growing concerns around data privacy and security, market players such as Signal and Telegram have differentiated themselves by emphasizing their strong encryption and privacy features. Signal has been able to attract a loyal user base by positioning itself as the most secure mobile messenger in the market.
  • Targeting specific demographics: Some market players differentiate themselves by targeting specific demographics. For example, Kik, a mobile messenger popular among teenagers in the USA, offers features such as anonymous usernames and group chats, which appeal to its young user base.
  • Providing customization and personalization: Market players such as Line and KakaoTalk have differentiated themselves by providing a high degree of customization and personalization. Line, for example, offers a wide range of stickers and emojis that users can use to express themselves, while KakaoTalk allows users to customize their chat rooms with different backgrounds and themes.
  • Integration with third-party services: Market players such as Slack and Microsoft Teams differentiate themselves by offering integration with third-party services such as Google Drive and Trello. This enables users to work seamlessly across different platforms, providing a more comprehensive solution.

Key Segments

Type:

  • Hardware
  • Software

Application:

  • OEMs
  • Aftermarket

Component:

  • Platform
  • A2P Service

Deployment Mode:

  • On-premises
  • Cloud

Traffic:

  • National
  • Multi-country

Vertical:

  • Banking, Financial Services, and Insurance
  • Retail and eCommerce
  • Hyperlocal Businesses
  • Healthcare
  • Travel and Hospitality
  • Others

Geography:

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania

Frequently Asked Questions

What is the Mobile Messaging Market's CAGR for growth?

Through 2033, the Mobile Messaging Market is projected to develop at a CAGR of 15.9%.

What magnitude will the Mobile Messaging Market be in 2023?

In 2023, the market is expected to attain USD 101.41 billion.

How big is the Mobile Messaging Market expected to be in 2032?

By 2033, the industry is to have expanded to USD 443.53 billion.

What is the major driver in the Mobile Messaging Market?

The demand gets driven up as mobile subscribers are steadily rising in number.

What Mobile Messaging Market opportunity stands out the most?

Text-based mobile marketing is acquiring popularity.

What is limiting Mobile Messaging Market expansion?

Data security and privacy issues limit the growth of the mobile messaging market.

Table of Content
	1. Executive Summary | Mobile Messaging Market
	2. Market Overview
	3. Market Background
	4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033
	5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Type
		5.1. Hardware
		5.2. Software
	6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Component
		6.1. Platform
		6.2. A2P Service
	7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Deployment
		7.1. On-premises
		7.2. Cloud
	8. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By End User
		8.1. Banking, Financial Services, and Insurance
		8.2. Retail and E-commerce
		8.3. Hyperlocal Business
		8.4. Healthcare
		8.5. Travel and Hospitality
		8.6. Other End Users
	9. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region
		9.1. North America
		9.2. Latin America
		9.3. Europe
		9.4. South Asia
		9.5. East Asia
		9.6. Oceania
		9.7. Middle East and Africa (MEA)
	10. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
	11. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
	12. Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
	13. South Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
	14. East Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
	15. Oceania Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
	16. MEA Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
	17. Key Countries Market Analysis
	18. Market Structure Analysis
	19. Competition Analysis
		19.1. Verizon
		19.2. Mblox
		19.3. Twilio, Inc.
		19.4. AT&T
		19.5. Beepsend
		19.6. CLX Communications
		19.7. Dialogue Communications Ltd.
		19.8. Infobip Ltd.
		19.9. Mahindra Comviva
		19.10. Tata Communications Ltd.
	20. Assumptions & Acronyms Used
	21. Research Methodology
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