Mobile Phone Accessories - Not a Luxury Anymore

Mobile Companies Launching their Own Accessory Brands, Pushing Mobile Phone Accessories Market Growth

  • 2019-10-30
  • REP-GB-112
  • 26 Tables
  • 261 Figures
  • 300 pages
  • PDF PPT EXCEL
Mobile Phone Accessories Market
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Mobile Phone Accessories - Taking the Smartphone Experience to All New Level

The consumer electronics space has witnessed waves of transformations over the last couple of decades, and the market continues to evolve at a rapid pace. Advancements in technology and consumer demand for innovative products have played a key role in shaping the mobile phone and mobile phone accessories market. With the preference for sleek, lightweight, and delicate mobile phones continues ascending swiftly, a new market of mobile accessories has emerged. At present, mobile phone accessories that complement respective mobile phone devices have been attracting the mass, especially millennials. The sales of various mobile phone accessories, including power banks, wireless headphones, and headsets, have been skyrocketing. The mobile accessories industry is on the brink of entering the future that exclusively demands technological innovation and product enhancement. Moreover, consumers are looking beyond the specifications of their smartphones and keeping a close eye on pairing them with unique mobile phone accessories that could potentially elevate the overall experience.

Mobile Phone Accessories Market – Key Research Findings

global mobile phone accessories market snapshot
  1. The global mobile phone accessories market is expected to be valued at ~US$ 78 Bn by the end of 2019.
  2. Proliferation of smartphones and the growing trend of online shopping from mobile devices are projected to drive the growth of the mobile phone accessories market during the forecast period, 2019-2029.
  3. Mobile phone accessories market is projected to witness healthy growth at a CAGR of ~6% during the forecast period.

Key Factors Shaping the Mobile Phone Accessories Market

Growing Adoption of Wireless Devices

Technological advancements in various consumer electronics, such as audio devices have changed the way of how music is played and appreciated. Wireless devices, such as portable Bluetooth speakers and wireless headphones stay strong in the audio industry, and demand for these portable Bluetooth speakers and other similar devices is rising. Increasing preference for on-the-go music and advancements in wireless technology are driving the demand for wireless headphones/earphones. Moreover, demand for chargers is growing at a rapid pace in Asian markets, especially in China, Indonesia, and Japan. This can be attributed to the exponential growth of smartphone sales in these countries. Furthermore, wireless chargers are projected to take over the conventional ones in the near future.

Proliferation of Voice Communication Technologies Driving Sales of Communications Headsets

Currently, voice recognition technology has been widely adopted in smartphones. Looking at the growing popularity of voice recognition features among consumers, manufacturers of mobile phones are incorporating speech recognition software seamlessly in smartphones. Moreover, the demand for improved user interfaces is growing rapidly, especially for mobile phone users, who resist to rely on touchscreen features of their smartphones.

Furthermore, increasing government regulations to restrict the usage of mobile phones while driving have benefited the demand for voice recognition-based apps. With an upward trend of voice recognition to access various apps, demand for communications headsets is expanding exponentially. It has enabled consumers to talk and get hands-free access to various apps. Over the past few years, the demand for headsets has been shifting towards wireless or Bluetooth. Nowadays, wireless headsets are gaining traction, especially among youngsters. Wireless headsets promote convenience and simplicity, which in turn encourage their usage during routine activities, such as exercising, working, and driving.

Asian Markets Turning Lucrative

Consumers are increasingly inclined towards purchasing premium-range mobile phone accessories in developed regions. The sales of mid- and low-range mobile phone accessories are high in Asia Pacific region. This is one of the key factors for the mobile phone accessories market growth. In the Asia Pacific Excluding Japan market, China is expected to be prominent in terms of mobile phone accessories demand.

Innovations of mobile phone accessories in the mid-price range are attracting consumers in the country. Also, growing demand for fashionable accessories and the online purchase of mobile phone accessories that are low priced are gaining momentum in the region. These are some of the factors accountable for the growth of the mobile phone accessories market. Asia Pacific is expected to be highly attractive region in terms of market share, and is projected to witness a sluggish growth in the mobile phone accessories market during the forecast period.

Nowadays, consumers are spending nearly two-third of their time in online activities. To support this trend, the demand for mobile phone accessories, such as chargers is growing rapidly. Therefore, consumers are demanding well-designed and high-quality mobile phone accessories, with updated technology and features.

Mobile phone accessories, such as USB-plug-in power banks, portable solar panel power banks, and pocket-sized units are gaining traction worldwide. Value-added features, such as LED torch and digital charge indicators, are the latest developments, which are driving the global mobile phone accessories market growth during the forecast period.

global mobile phone accessories market

Mobile Phone Accessories Market Structure Analysis

The global mobile phone accessories market is highly fragmented. With the presence of a large number of players manufacturing mobile phone accessories in Asian markets, companies based in Asia are estimated to lead their way in the global market as well.

Trend of Advanced Technology Enabled Headphones Driving Competition 

Companies are developing mobile phone accessories to turn them into smart audio systems and smart computers. However, the development of mobile phone accessories, such as headphones in today’s competitive markets is extremely challenging. Companies are thus focusing on developing innovative wireless headphones with advanced sound quality and noise cancellation technologies to offer superior listening experiences to users. Active noise-cancelling headphones electronically remove the unwanted noise and eliminate distractions that are coming from the surroundings.

  • For instance, Apple is dramatically upgrading its wireless AirPods headphones with noise cancellation and water-resistant technologies.
  • In 2018, Sony Corporation introduced mid-range wireless noise cancelling headphones, ‘WH-CH700N’, with wireless connectivity for its users.

Next-gen Wireless Charging - Moving Away from Power Cables

The current generation of smartphones enable consumers to perform a range of tasks throughout their daily routine. Hence, the power-hungry devices require consistent charging to keep them running. In the current technological era, as consumers seek convenient and fast-paced mobile charging solutions, manufacturers are concentrating their efforts towards improving the functionalities and the overall performance of the current wireless charging alternatives. Further, although wireless charging is not a new concept, its adoption remained sluggish in the past few years. However, with propitious advances in wireless charging technology, consumers are likely to move away from power cables in the near future. Wireless charging, also referred to as inductive or contactless power, has garnered significant momentum in the last couple of years, and with consistent innovations in wireless technology, the trend is likely to continue over the years to come.

Several companies, including Powermat and Qi, continue to invest resources in development of next-generation wireless charging solutions to ensure consumers can charge their mobile devices at a blazing pace. The previous iterations of wireless charging were compatible with a very limited range of devices – a major roadblock that played a key role in denting the adoption of wireless chargers in the past. However, emerging technologies in conjunction with research activities have significantly boosted the prospects of cable-free charging than ever before.

Manufacturers Eye Lucrative Opportunities in APEJ

The market in Asia-Pacific excluding Japan (APEJ) is expected to thrive in the upcoming years owing to a staggering demand for mobile phone accessories influenced by factors such as high internet penetration, growing adoption of smartphones, and falling prices of smartphones. Fast-developing economies, such as India and China are expected to lead the mobile accessories landscape in the region. Strong presence of multi-brand stores and swelling number of online retailers are further projected to propel the demand for mobile phone accessories in these countries. Indian market is expected to particularly remain influenced by government initiatives to reduce the potential dependency on foreign imports from Taiwan and China. This has provided local manufacturers with the much-needed push in establishing a strong base in the current marketplace.  

* This data is only a representation. Actual data may vary and will be available in report.

Manufacturers Eye Lucrative Opportunities in APEJ
Manufacturers Eye Lucrative Opportunities in APEJ
Manufacturers Eye Lucrative Opportunities in APEJ
Manufacturers Eye Lucrative Opportunities in APEJ
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  • 2022
  • 2029
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Convenience and Innovation Top the Charts

In their efforts to gain a substantial market share, mobile phone accessories manufacturers are relying on introducing innovative products, with prime focus on the convenience factor.  Owing to commendable progress in voice recognition technology and seamless integration of voice recognition software in smartphones, the demand for wired and wireless headsets is witnessing noteworthy growth. Although the sales of bluetooth/ wireless headphones continue to move in on upward trajectory, charging the same at regular intervals is highly inconvenient. Companies are thus seeking novel ways to address this challenge. For instance, 49101, a headphone brand in Taiwan announced the launch of Changer, a set of Bluetooth earphones that have the capacity to recharge on their own.

Protective cases and covers to see high demand

Sales of headsets to gather pace

 

Folding cartons highly preferred

Adoption of clear view boxes to increase

 

Retail outlets to account for significant sales

Sales through electronic stores on rise

 

How Growth will Unfold

The mobile accessories market offers tremendous scope for improving current functionalities of products, innovation, and integration of next-generation technologies. Large-scale adoption of mobile phones in developing economies, such as India, China, and Indonesia, is expected to bolster the demand for mobile phone accessories. Further, several mobile companies are launching their own accessory brands to solidify their presence in regional and global markets. For instance, Agaston Mobile Pvt. Ltd recently announced the launch of its accessory brand, AMYO that offers a diverse range of accessories, including power cables, earphones, Bluetooth devices, and power adaptor. 

Mobile Phone Accessories Sales Channel Analysis 2019(E)

* This data is only a representation. Actual data may vary and will be available in report.

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Overview

Mobile Phone Accessories Market Analysis 2019 - 2029

A recent market study published by FMI, “Mobile Phone Accessories Market: Global Industry Analysis 2014-2018 and Forecast 2019-2029” offers a comprehensive assessment of the most important market dynamics. After conducting a thorough research on the historical as well as current growth parameters of the mobile phone accessories market, growth prospects of the market are obtained with maximum precision.

Mobile Phone Accessories Market Taxonomy

The global mobile phone accessories market is segmented in detail to cover every aspect of the market and present complete market intelligence to readers.

Product

  • Power Banks
  • Batteries
  • Chargers
    • Wired
    • Wireless
  • Protective Cases & Covers
  • Headsets
  • Portable Speakers
  • Memory Cards
  • Data Cables
  • Mount & Stands
  • Selfie Sticks
  • Others (Stylus Pen

Packaging

  • Folding Cartons
  • Clear View Boxes
  • Pouches & Bags
  • Clamshells
  • Blister Packs
  • Trays

Price Range 

  • Premium
  • Mid
  • Low

Sales Category

  • Brands
  • 3rd Parties
  • White Labels/No Name Brands

Region

  • North America
  • Latin America
  • Western Europe
  • Eastern Europe
  • Asia Pacific Excluding Japan
  • Japan
  • Middle-East and Africa

What's Included

The report commences with the executive summary of the mobile phone accessories market, which includes a summary of key findings and statistics of the market. It also includes prominent segments in the global mobile phone accessories market, along with key facts about mobile phone accessories. It also includes graphical representation of segments according to market size and growth rate.

Readers can find detailed segmentation and definition of the mobile phone accessories market in this chapter, which will help them understand the basic information about mobile phone accessories present in the market. This section also highlights the inclusions and exclusions, which help readers understand the scope of the mobile phone accessories market report.

This section explains the global market value and volume analysis and forecast for the mobile phone accessories market during 2019-2029. It includes detailed analysis of the historical mobile phone accessories market, along with an opportunity analysis of the future. Readers can also find the absolute $ opportunity for the current year (2019 – 2020), and an incremental opportunity for the forecast period (2019 – 2029).

This section highlights the average pricing analysis of various mobile phone accessories in different regions across the globe. The weighted average pricing at the manufacturer-level is also analyzed in this section.

This chapter explains the key macroeconomic factors that are expected to influence the growth of the mobile phone accessories market over the forecast period. Along with macroeconomic factors, this section also highlights the opportunity analysis for the mobile phone accessories market. This chapter also offers the key market dynamics of the mobile phone accessories market, which include drivers and restraints. Moreover, readers will understand key trends followed by leading manufacturers in the mobile phone accessories market. This section also covers supply chain analysis, forecast factors, key regulations, brand analysis, Porter’s analysis as well as PESTLE analysis for the global mobile phone accessories market.

Based on product, the mobile phone accessories market is segmented into power bank, batteries, chargers, protective cases & covers, headsets, portable speakers, memory cards, data cables, mount & stands, selfie stick, and other accessories. In this chapter, readers can find information about key attractive segments during the forecast period.

Based on packaging, the mobile phone accessories market is segmented into folding cartons, clear view boxes, pouches & bags, clamshells, blister packs, and trays. In this chapter, readers can find information about key attractive segments during the forecast period.

Based on price range, the mobile phone accessories market is segmented into premium, mid-range, and low-range. In this chapter, readers can find information about key attractive segments during the forecast period.

Based on sales category, the mobile phone accessories market is segmented into brands, 3rd parties, and white labels/no name. In this chapter, readers can find information about key attractive segments during the forecast period.

This chapter provides details about the mobile phone accessories market on the basis of sales channel, and has been classified into retail outlets (multi-brand outlets), electronic stores, franchise outlets, exclusive stores, and e-Commerce. In this chapter, readers can find information about key attractive segments during the forecast period.

This chapter explains how the mobile phone accessories market is expected to grow across various geographical regions such as North America, Latin America, Western Europe, Eastern Europe, Asia Pacific Excluding Japan, Japan, and the Middle East & Africa (MEA).

This chapter includes a detailed analysis of the growth of the North American mobile phone accessories market, along with a country-wise assessment that includes the U.S. and Canada. Readers will also find some of key points on the basis of estimated market size and consumption of mobile phone accessories.

Readers can find detailed information about several factors, such as the pricing analysis and the regional trends, which are impacting the growth of the Latin America mobile phone accessories market. This chapter also includes growth prospects of the mobile phone accessories market in leading LATAM countries such as Brazil, Mexico, Argentina, and the rest of Latin America.

Important growth prospects of the mobile phone accessories market based on product, packaging type, price range, sales category, and sales channel in several countries, such as Germany, the UK, France, Spain, Italy, BENELUX, Nordics, and the rest of Western Europe are included in this chapter.

This chapter highlights the growth of the mobile phone accessories market in Eastern Europe by focusing on Russia, Poland, and the rest of Eastern Europe. The section also highlights data points regarding the growth of the mobile phone accessories market in the Eastern Europe region.

China, India, ASEAN, and Australia & New Zealand are leading countries in the Asia Pacific Excluding Japan region that are prime subjects of assessment to obtain growth prospects of the Asia Pacific Excluding Japan mobile phone accessories market in this chapter. Readers can find detailed information about growth parameters of the Asia Pacific Excluding Japan market during the forecast period 2019-2029.

This chapter provides information about how the mobile phone accessories market will grow in major countries in the MEA region such as GCC Countries, South Africa, and the rest of MEA, during the forecast period of 2019 - 2029.

In this chapter, readers can find detailed information about the tier analysis and market concentration of key players in the mobile phone accessories market, along with their market presence analysis by region and product portfolio.

In this chapter, readers will find a comprehensive list of all leading manufacturers in the mobile phone accessories market, along with detailed information about each company, including company overview, revenue shares, strategic overview, and recent company developments. Some of the market players featured in the report are Samsung Electronics Co. Ltd., Logitech International S.A., Harman International Industries, Incorporated, Plantronics, Inc., Sony Corporation, Apple Inc., Cambridge SoundWorks, Inc., GN Group, Western Digital Corporation, Incipio Group, Bscstore Inc., Kingston Technology Company, Inc., The Case Factory, TYLT, Ballistic, Moftware, Inc., Seidio Inc., Skullcandy Inc., SincoCase International Industrial, Case Mate, Inc., and others.

This chapter includes a list of acronyms and assumptions that provide a base to the information and statistics included in the mobile phone accessories report.

This chapter helps readers understand the research methodology followed to obtain various conclusions, as well as important qualitative and quantitative information about the mobile phone accessories market.

How the research was conducted?

Primary Research

Primary research interviews with key opinion leaders and other participants were conducted for data collection and validation of the below information:

  • Key Segments in the Mobile Phone Accessories Market
  • Market Share Analysis
  • Average Selling Price (US$) and Market Growth
  • Comparative Analysis of Several Mobile Phone Accessories Present in the Market
  • Market Size 
  • Key Trends & Developments
  • Competition & Key Vendor Strategies

Secondary Research

  • Industry Journals
  • Consumer Electronics Industry Journals
  • Import-Export Database
  • Annual Reports/SEC filings/Investor Presentations

Primary Interview Splits

Primary Interview Splits global mobile phone accessories market primary splits

Mobile Phone Accessories Market Reports - Table of Contents

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Harish Tiwari

Harish Tiwari

Global Head - Business Development

Pranay Mhaisekar

Pranay Mhaisekar

Client Partner - Global Business Development

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