Mobile Phone Accessories Market

How Does Historic and Future Outlook of Mobile Phone Accessories Market Compare?

Smartphones sales are surging due to their lower prices, innovative handset designs, advanced features, and availability of cost-effective & high-speed mobile broadband solutions. Besides this, the increasing deployment of 4G and 5G long-term evolution (LTE) networks will create lucrative opportunities for growth.

Design & functionalities offered by customised packaging solutions improve the brand value of mobile phone accessories. Mobile phone accessories producers are focusing to offer maximum packaging efficiency without compromising on the utility.

The increasing penetration of smartphones is influencing the demand for various mobile phone accessories. According to FMI, mobile phone accessories sales will grow at a 6.7% CAGR between 2021 and 2031.

Why there is Ascend in the Usage of Stereo Bluetooth Technology with Noise-Cancelling Solutions?

Mobile phone accessories have become essential for consumers and they are willing to pay for advanced features. A reduction in the prices of smartphones has further created attractive opportunities for their sales. Some of the companies have launched state-of-the art technologies to turn these accessories into smart audio systems and smart computers.

Their efforts are evident in increasing frequency of innovations. For instance, the launch of wireless headphones with advanced sound quality and noise cancellation technology offered remarkable improvement over their wired predecessors. Active noise-cancelling headphones that electronically remove the unwanted ambient noise are therefore high in demand.

Following this trend, recently TCL has launched a new range of wired and wireless headphones available by their marketing name CL SOCL200BT, TCL ACTV100BT, and TCL ELIT200NC.

Why is Wireless Technology Gaining Traction?

Over the past few years, mobile phone technology is rapidly evolving and its uses are also becoming diverse. Modern smartphones need to support multiple tasks apart from calls and messages. Currently, smartphones come with high-end processors to support applications such as multimedia, virtual reality, Internet accessibility, and other apps.

To improve the user experience and accessibility and support high-speed Internet connection, companies are developing smartphones with in-built wireless technologies such as Wi-Fi, Bluetooth, near-field communication, 5G NR millimetre waves, Li-Fi (Light Fidelity) and various other technologies. The rising demand for advanced features have been creating prospects for mobile phone accessories sales.

Moreover, the miniaturisation of electronic devices has led to an increase in the number of components on a printed circuit board. This growing trend has been fuelling the demand for smaller, thinner and highly integrated printed circuit boards (PCB) that are in-built with the flip chip technology.

Incorporation of nanotechnology and micro electromechanical systems (MEMS) is rising in response to the increasing demand for advanced features. This trend is prevalent also in the mobile phone accessories market. The demand for miniature devices with advanced features is increasing, causing sales of mobile phone accessories with advanced features to rise as well.

In 2020 Apple launched a novel ecosystem of smartphone accessories and wireless chargers with MagSafe. MagSafe is in fact marketed as dual charger that will support both iPhone and Apple Watch. With leading brands joining the bandwagon, mobile phone accessories market is expected to gain significant impetus in the coming years.

Why there is Growing Demand for Premium Brands?

In Latin America, portable speakers are high in demand, especially in Brazil and Mexico, and this trend is expected to continue over the forecast period. Rising spending power of consumers and smartphone penetration are projected to boost the mobile accessories market during the forecast period.

Innovation in design and the introduction of premium smartphone accessories, especially in the U.S. and Canada, are expected to continue in the future. The demand for power banks is high in North America and this trend is expected to continue over the next few years.

Premium mobile phone accessories are gaining traction, especially in Germany, France, and the U.K., due to the significant demand for high quality, durable, and unique features n gadgets. The purchase of mobile phone accessories through online channels is gaining popularity in Western Europe due to the high penetration of mobile broadband in the region.

How Has COVID-19 Impacted Mobile Phone Accessories Manufacturers?

The pandemic has had a significant negative impact on sales because of the retail sector’s shutdown. Nevertheless the increasing focus on the at-home experiences led to sales recovery Q3 onwards. During the mid-lockdown period, i.e. May 2020, the market witnessed a sluggish growth pattern owing to the crunch in available products, an aftereffect of stalled production during the lockdown period.

This aftereffect continued to impact the market in the post-lockdown period, leading to sluggish growth in sales. However, boosted by e-Commerce, the sales of well-known home appliance brands soared in the post-lockdown phase. Nonetheless, the supply chain got hampered owing to the lockdown. The effect was, however, a short-lived one and companies are prepping to bounce back with higher sales in the coming time period.

How Piracy is Major Threat to Mobile Phone Accessories?

Piracy is a major threat to various markets, which include the mobile phone accessories market. Materials used, sound properties, as well as the durability of pirated products are inferior to those offered by the prominent manufacturers of mobile accessories.

However, pirated products are offered at a fraction of the price of original products. Consumers, especially in developing countries such as China and India are inclined towards using these products. Thus, the availability of counterfeit products is hampering the growth of the mobile phone accessories market to a significant extent.

Country-wise Insights

How big is the Opportunity in China for Mobile Phone Accessories?

With the large manufacturing units and population base in China will continue offering lucrative sales opportunities. Also, increasing smartphones sales in East Asia will create high demand for mobile phone accessories.

China offers attractive growth opportunity for mobile phone accessories producers owing to its large existing and potential customer base. The expansion of e-Commerce channels, coupled with increase in the spending power of the customers, will catapult China as a highly attractive market for sales of mobile phone accessories.

How is India’s Shift to 5G Unlocking Future Potential?

It is believed that India’s digital economy can possibly arrive US$ 1 trillion by the year 2025 driven by expansion of personal digital assets (PDAs), increasing internet penetration, growth of mobile broadband, and web-based media. In this digital revolution, information communication and technology (ICT) is the predominant business.

It is the attention on broadband and looming innovative move to 5G in the area that is expected to serve as the ‘'impetus'. It is expected that current situation will support digitization by the introduction of new administrations & products, and new intermediaries. In South Asia, India is expected to account for considerable market share.

What are the Opportunity in the U.K.?

Technological advancements in various audio devices have transformed the manner in which music is played and appreciated. The audio industry in the United Kingdom has witnessed a rise in the demand for wireless-based audio devices such as portable Bluetooth speakers, sound-bars, headphones, and microphones.

The increasing demand for portable Bluetooth speakers and similar other devices is enabling growth in the U.K. market. Also, consumer preference for music-on-the-go, coupled with advancements in wireless technology is fuelling the demand for wireless headphones/earphones in the United Kingdom.

What are the Opportunity in the GCC Countries?

Changing lifestyles and increase in the purchasing power of consumers have created the preference for premium products. The premiumization trend is bridging the gap between luxury and mass markets to offer all consumers access to unique or high-quality products. Moreover, globalization and economic growth, especially in developing countries, is offering lucrative opportunities for various companies to capitalize on the premiumization of their mobile phone accessories portfolio to strengthen their market position.

What are the Opportunities for Mobile Phone Accessories in Australia?

Among countries in the Oceania, Australia is estimated to account for majority in terms of revenue share at 4/5^th in 2021. New Zealand mobile phone accessories market is anticipated to expand at a CAGR of 8.1% and is expected to register higher growth in terms of value in the coming foreseeable future.

Nowadays, consumers are spending their time increasingly on online activities. As a result of this trend, the demand for mobile phone accessories such as chargers is growing rapidly. Therefore, consumers are demanding well-designed high-quality mobile phone accessories with updated technology and features that can also support new devices.

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Category-Wise Insights

Which Types of Mobile Phone Accessories are Highly Sought-after?

Wireless chargers are gaining traction in mobile phone accessories market segment. With the decreasing prices of wireless mobile phone accessories and declining average revenue per user, the demand for wireless chargers, headsets, earphones, and other mobile phone accessories is growing at a rapid rate.

Wireless chargers provides safer, efficient, and cost-effective advantages over the traditional charging systems. Wireless chargers eliminate the need of physical connectors and cables, which also is affecting their demand worldwide.

Excessive use of internet and various applications on smartphones has been compromising with their battery backup. Consequently, the demand for efficient charging systems is surged. Besides this, the demand for headphones is expected to rise immensely. The increasing use of application-specific headsets in call centres and gyms fuel the demand within this category.

Which is the Preferred Sales Channel for Mobile Phone Accessories Sales?

Over the last couple of years, the penetration of the internet has been surging at a significant rate across the globe. The presence of a robust network of internet especially in the North America, Europe and Asia Pacific has been fuelling mobile phone accessories sales via ecommerce platforms. This also is attributable to the rise in the number of online social media users around the world.

A majority of the key players in the mobile phone accessories market consider the online channel as a grand platform to promote and sell their products and services effectively. Moreover, various companies have been maintaining accounts on social networking sites such as YouTube, Twitter as well Facebook for the same. Despite this, sales via retail outlet is expected to remain dominant, while ecommerce segment is forecast to exhibit a higher growth rate.

Why are Folding Cartons More Preferred as Packaging Type?

Folding cartons are known for being an economical packaging solution. As mobile phone accessory companies usually require tailored solutions and folding cartons are wangled, they can be easily customized to multiple styles. Furthermore, this type of packaging helps mobile phone accessories manufacturers to create a visual impact at the point of sale.

Moreover, the folding cartons are less costly than other type of packaging styles and can be manufactured through recycled materials. It therefore helps mobile phone accessories companies to achieve their sustainability strategy. Driven by these factors, the sales within the segment is forecast to pick up in the coming years.

What Fuels Demand in While-label Brands?

Manufacturers of private label mobile phone accessories sell their products through unorganised distribution channels. Various platforms such as Amazon, Walmart, and Myntra are already operating in the mobile phone accessories market with their own private label offerings that are more preferred and are often intended at catering to the demand of middle-income consumers across the globe.

The presence of a significant number of unorganised and local players in the mobile phone accessories market is hindering the growth of big players. This also creates obstacles to the penetration of multinational companies across the globe. Despite this, third-parties are likely to remain the most sought-after sales category, also registering growth at the highest rate.

Which is the Preferred Price Range for Mobile Phone Accessories?

In the present scenario, affluent millennial consumers wants their preferred brands to be increasingly popular and are willing to pay a premium price for mobile phone accessories products which would help them to reflect their own values. The millennial generation is more environment conscious and are focusing increasingly on sustainable mobile phone accessories. In their efforts to gain a substantial market share, mobile phone accessories manufacturers are relying on introducing innovative products within the mid-price range category.

Competitive Landscape

Manufacturers of mobile phone accessories are focusing on R&D and product innovation to introduce innovative products to expand their customer base. Growth in research & development has led to innovation in connectivity via various technologies such as AirPlay, Wi-Fi, Bluetooth, and NFC. There is also increasing focus on product launches.

For instance:

• Huawei announced the launch of FreeBuds 4i with ANC to support ten hours of playback
• Syska has launched 20,0000mAh power bank with 18W support for swift charging
• Lumiford has launched a range of wireless headphones, HD50, HD60 and HD70

Some of the leading companies operating in the market are:

• Samsung Electronics Co., Ltd.
• Logitech International S.A.
• Harman International Industries, Incorporated
• Plantronics, Inc.
• Sony Corporation
• Apple Inc.
• Skullcandy Inc.
• GN Group

*The list is not exhaustive, and only for representational purposes. Full competitive intelligence with SWOT analysis available in the report.

Scope of the Report

Key Questions Answered in the Report

• What is the mobile phone accessories market size?

  The global mobile phone accessories market is expected to register a CAGR of 6.7% during the forecast period 2021-2031. As per FMI, the global mobile phone accessories market valuation is around US$ 82,022.1 Mn in 2021.

• Which is the most lucrative market for mobile phone accessories?

  Europe currently leads the global market for mobile phone accessories. Sales in Europe will account for over 26.6% of total demand registered throughout the forecast period. Within Europe, Germany is expected to remain a dominant market.

• Which is the key promotional strategy followed by leading companies in the mobile phone accessories market?

  Online marketing is considered to be a key tool for promotion. Over the past couple of years, the penetration of the Internet has been surging at a significant rate in the major parts of the globe, especially in the North America, Europe and Asia Pacific regions.

  This has led to a rise in the number of online social media users around the world. Hence, majority of the key players in the mobile phone accessories market consider the online channel as a grand platform to promote their products and services effectively.

• Which are some of the leading companies manufacturing mobile phone accessories?

  Some of the leading companies in mobile phone accessories market are Samsung Electronics Co. Ltd., Logitech International S.A., Plantronics Inc., Apple Inc., Sony Corporation, GN Group, Incipio Group, and Western Digital Corporation.

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Is this research conducted by Future Market Insights?

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Mobile Phone Accessories Market by Category

Product Type

• Power Banks
• Batteries
• Chargers
  • Wired
  • Wireless
• Protective Cases & Covers
• Headsets
• Portable Speakers
• Memory Cards
• Data Cables
• Mount & Stands
• Selfie Stick
• Others (Stylus Pen)

Packaging Type

• Folding Cartons
• Clear View Boxes
• Pouches & Bags
• Clamshells
• Blister Packs
• Trays

Sales Category

• By Brands
• By 3^rd Parties
• By White Labels/No Name Brands

Price Range

• Premium
• Mid
• Low

Sales Channel

• Retail Outlets (Multi-Brand Outlets)
• Electronic Stores
• Franchise Outlets
• Exclusive Stores (Branded Stores)
• E-Commerce

Region

• North America
• Latin America
• Europe
• East Asia
• South Asia
• Middle East and Africa (MEA)
• Oceania