Market Overview
The rise in usage of mobile phones and related accessories has substantially raised the demand for mobile phone accessories packaging market since the past decade. While the demand for aesthetic and tamper evident packaging in order to ensure safe delivery, has widened the growth scope for the suppliers, development of sustainable mobile phone accessories packaging solutions has further catalyzed the growth of the manufacturers.
As the growing trend of using various mobile phone accessories such as chargers, headphones, air pods, and others persists, mobile phone accessory packaging manufacturers are likely to witness a surge in demand in the future.
In its new study, ESOMAR-certified market research and consulting firm Future Market Insights (FMI) offers insights about key factors influencing sales of mobile phone accessory packaging. The report tracks the global sales of mobile phone accessories packaging in 20+ high-growth markets along with new trends and demand-supply trajectories across the globe.
How Historical and Future Outlook of Mobile Phone Accessories Packaging Market Match Up?
Rise in penetration of mobile phones, smart phones & accessories in different geographies, especially, emerging economies has positively influenced the demand for mobile phone accessories packaging. While the high requirement for clear view boxes in packaging broad range of mobile phone accessories such as headsets, chargers, and others has fueled the sales of the mobile phone accessories packaging, the growing inclination towards smart phones and related accessories has further aided in the rise in revenue for the manufacturers. According to FMI, the global mobile phone accessories packaging market expanded at 3.8% CAGR (value) during the last 5 years from 2016 to 2020.
As the consumers’ need for versatile and customized coverings with damage proof shipping characteristics is increasing, the manufacturers are developing more variety of products to meet the huge requirement. As a result, the sales of mobile phone accessories packaging are spiraling upward.
Also, paper based packaging is gaining more popularity nowadays due to its additional benefit of minimizing environmental impact by supporting the CTIA Green Packaging guidelines. According to FMI, the global mobile phone accessories packaging market is anticipated to expand at 5.6% CAGR (value) during the forecast period from 2021 to 2031.
What Does the Sales Pattern of Mobile Phone Accessories Packaging Indicate?
Sales of mobile phone accessories packaging have increased 1.3 times during 2016 to 2020. Mobile phone accessories packaging being widely required in storage, transportation, and distribution of mobile phone accessories such as chargers, headsets, covers, batteries, cables, and others, are gaining rapid traction.
On the other hand, high-quality paper material-based folding cartons are extremely useful for packaging mobile phone accessories in order to ensure optimum safety and brand promotion. Together, technology, advertising and logistics industry is estimated to hold major pie in the global market, during the forecast period.
However, with the increase in challenging situation during COVID-19 pandemic phase in 2020, the demand for mobile phone accessories packaging declined significantly. As a result, the y-o-y growth rate in 2020-year end has been reduced by nearly 6% in comparison with 2019. Restrictions on retail stores and slowdown of online purchasing activities had adverse impact on the growth of electronics industry and supply chain process.
Furthermore, The Food and Agriculture Organization of the United Nations (FAO) estimates that from 1990 to 2015 there was a global net loss of more than 300 million acres of forest. Therefore, manufacturers are emphasizing on sourcing recycled materials for ensuring sustainability in order to increase their sales footprint.
What Key Factors are Driving Growth?
The electronics and mobile phone industry has been exhibiting impressive growth owing to the rise in demand from the tech-savvy generation since the past decade. According to the report titled “Being Young in Europe Today- Digital World” published by the European Commission (EC) on 2nd October, 2020, 94% of young people in the EU-27 made daily use of the internet, compared with 77% for the whole population in 2019.
As per the report, in 2019, 92% of young people in EU-27 used mobile phone to access the internet away from home or work. This depicts the high requirement for mobile phone accessories packaging around the world.
Furthermore, the trend of using lightweight mono-material folding cartons in packaging of cell phones, headsets, power banks, protective covers, batteries, adapters, and other accessories is boosting the growth of the manufacturers.
Why Demand for Plastic-based Packaging is Increasing?
Mobile phone accessories are prone to get damaged by water during shipment process and trading activity. So for that, the plastic material in comparison with the paper material plays a vital role in mobile phone accessories packaging.
Also, the manufacturing companies are getting inclined towards recyclable plastics in order to comply with various environment protection rules and regulations. For instance, according to the report published by the United States Environmental Protection Agency (EPA) in October, 2020, paper makes up 23% of municipal solid waste generated each year, while Americans recycled about 68% of the paper they used in 2018, and it is advisable to incorporate recyclable materials in manufacturing of various packaging.
Surge in demand for plastic-based packaging solutions such as pouches & bags, blister packs, clear view boxes, and others over conventional paper based solution, is a trend that has grasped the mobile phone accessories packaging market through the recent years.
From a manufacturing viewpoint, the implementation of plastic packaging formats helps in targeting more diverse range of end-use industries due to its economic scalability. According to the European Bioplastics Association, in 2020, global production capacities of bio-plastics or recyclable plastics amounted to about 2.11 million tonnes with almost 47% (approx. 1 million tonnes) of the volume destined for the packaging market. The rise in adoption of such plastics is projected to catalyze the growth of the suppliers in the coming years.
What is the Regulatory Impact on Global Mobile Accessories Packaging Sales?
With the outbreak of COVID-19 pandemic in 2020, the consumers are having more emphasis on online shopping through e-commerce. Presently, e-commerce packaging solution is three to four times more robust than conventional on-the-shelf packaging.
With governments focusing on contactless delivery of such products, retailers are adopting new perspectives in order to maintain hygiene and safety, many of which are likely to persist after the pandemic subsides.
Therefore, key manufacturers are wisely selecting materials such as PET plastics, polystyrene, paperboard, and others in order to guarantee the minimal possibility of the virus influencing packaging material preferences.
Mobile Phone Accessories Packaging Market: Projected BPS Change in Market Share
According to FMI, nearly 1/3rd of the market value is held by the folding cartons segment, while this segment is set to witness a gain of 470bps of current market share, by the end of 2031. This growth is attributed to providing 360-degree protection to the delicate products during transportation and storage.
Folding cartons offer tamper-evident packaging which makes them ideal during transportation. Following to this, consumption of clear view boxes is expected to increase substantially and projected to hold ~30% of the market volume in 2031. On the other side, although, blister packs ensure more protection against oxygen, moisture and other environmental factors, the market share of blister packs is expected to witness a loss of 440bps of current market share in next decade.
By application, the chargers segment accounted for 19.3% value share in 2020. This segment is expected to outpace others during the forecast period. However, a decline of 100bps of current value share is estimated for this segment, by the end of the year 2031. The packaging consumption for headsets is anticipated to rise exponentially, reaching at ~13% volume share through 2031.
Country-wise Insights
Which are the Hotspots in Asia for Mobile Phone Accessories Manufacturers?
India has emerged lucrative among the Asian Countries in recent years and is expected to outpace other countries in this region during the forecast period. According to FMI, this market is expected to create incremental revenue opportunity of nearly US$ 1,437 Mn by the end of 2031.
As per India Cellular & Electronics Association, India extends its ambition under ‘Make in India’ to manufacture mobile handsets and components in India for the world. India could manufacture around 1,250 million handsets across various segments by 2025, firing up an industry worth around US$ 230 billion.
Furthermore, growing number of online retailers and strong presence of multi-brand stores are anticipated to positively impact the sales of mobile phone accessories packaging in India. As per the report published by India Brand Equity Foundation (IBEF) on 21st January, 2021, online retail sales in India are expected to grow by 31% to touch US$ 32.70 billion in 2018, led by Flipkart, Amazon India and Paytm Mall.
As per the report, smartphone shipments in India increased by ~8% y-o-y to reach 50.0 million units in the first quarter of 2020, driven by positive shipments of all smartphone vendors in the market. Definitely this has significant impact in raising the revenue for the mobile phone accessories packaging manufacturers in India.
What is the Outlook on US Mobile Phone Accessory Packaging Market?
Electronics industry being one of the United States’ leading industries, is highly accountable for the growth of the mobile phone accessories manufacturers. As per FMI analysis, in 2020, the U.S. consumer electronics industry had a market size of US$ 295 Billion.
As the innovation continues to play a major role in the consumer electronics industry, the demand for mobile phone accessories tends to grow at rapid pace in the coming years. The rise in adoption of smartphones and related accessories such as headphones, chargers, adapters, and others are projected to drive the market through 2031.
According to the report published by the United States Census Bureau in 2018, in the United States, more than two-thirds access internet on mobile devices. Which indicates the high demand for mobile phone accessories packaging in the United States.
Impact of Expansion of Consumer Electronics Industry in China
As per the Ministry of Industry and Information Technology (MIIT), China remains the world's largest producer, exporter and consumer of consumer electronics. According to FMI, with a strong export game play, China exported approximately 80% of the global consumer electronics to the rest of the countries, in 2020. The demand for mobile phone accessories packaging is expected to remain high, on the back of increasing export and developments of mobile phone accessories packaging in the country.
Furthermore, the trade of the consumer electronics with different countries coupled with the rise in adoption of smart phones and related accessories is creating lucrative growth opportunities for the mobile phone accessories packaging manufacturers in China.
According to the National Bureau of Statistics of China, China has nearly 1.3 billion mobile phone users and the number is growing steadily. No doubt this is creating high requirement for mobile phone accessories packaging in China.
Germany Remains a Key Market in Europe
Germany is the epicenter of the world’s third largest mobile phone accessories packaging market. As the demand for chargers, protective covers, portable speakers, and others is rising rapidly with the increase in usage of mobile phones, the suppliers and manufacturers are targeting Germany in order to increase their revenues.
According to the report published by the European Commission (EC) on 20th December, 2016, more than 80% of persons aged 16 to 74 in the European Union (EU) used the internet in 2016, while mobile phones or smartphones were the devices most used to surf the internet, and Germany is one of the countries with very high usage of smart phones.
As per the report, 82% of the people in Germany use mobile phones heavily to surf internet. This in turn is aiding to the high demand for mobile phone accessories packaging in Germany.
Key Mobile Phone Accessory Packaging Trends in Japan
Backed by the highly developed manufacturing units and high requirement for PET clear view boxes, folding cartons, and others, Japan is highly progressive for the mobile phone accessories packaging suppliers.
According to the report titled “Statistical Handbook of Japan 2020” published by the Statistics Bureau of Japan, in 2017, a total of 3,975 establishments in electronic parts and devices industries shipped 15.9 trillion-yen worth of products.
As per its report, Japan’s expenditure for the research and development (R&D) of science and technology are at a top level among major countries with total R&D expenditures of 19.5 trillion yen in fiscal 2018, which was an increase of 2.5% from the previous fiscal year. The statistics gives a glimpse of the growing opportunities in Japan for the mobile phone accessories packaging manufacturers.
Category-wise Insights
Why Clear View Boxes are a Top-selling Category?
Presently, clear view boxes are estimated to hold more than 25% of the value share in the global market and are expected to expand further during the forecast period. Being cost-effective, flexible in terms of shapes, sizes and designs, this type of packaging is set to fuel the sales of the mobile phone accessories packaging manufacturers around the world.
Consumers are inclining more towards clear view boxes because theses offer transparency which in turn builds a relationship of trust and reliability. Transparent packaging formats are in demand as those possess authenticity of the product and leave a good image in the minds of the buyers.
Consumer electronics are more likely to be packaged in clear view boxes for capturing customers’ attention. On the other hand, transparent packaging reduces the need of printing and extra commercialization as well.
Some of the other key packaging type for mobile phone accessories packaging are folding cartons, pouches & bags, clamshells, blister packs, and trays.
PET Remains the Preferred Material for Mobile Phone Accessory Packaging Manufacturers
PET (Polyethylene Terephthalate) is the most used plastic by the manufacturers of the mobile phone accessories packaging. The benefits of PET over other plastics are unbeatable as PET is completely recyclable.
PET plastic is cost-effective, non-reactive with chemical substances, possess high strength & stiffness, lightweight, and it also has moisture-resistant properties. Moreover, according to PETRA, the high strength of PET in comparison to its light weight is a major key to its energy efficiency, allowing more products to be delivered in less packaging and using less fuel for transport.
Life cycle studies of PET have consistently confirmed the environmental benefits of PET as a packaging material. The current U.S. recycling rate for PET is 31%. This figure continues to grow, but notably lags behind Europe, which has a PET recycling rate of 52%.
High Demand for Chargers to Boost Sales
Presently, chargers are the leading segment in the global mobile phone accessories packaging market in terms of application. With the exponential rise in adoption of mobile phones, the demand for chargers has increased significantly around the world, making it the dominant segment in this category.
According to The World Bank, over 4 billion people has access to mobile phones globally. Which depicts the sky-high demand for packaging of the most important accessory of mobiles- chargers. Other key segments in this category fuelling the sales, are headsets, protective covers, screen protectors, power banks, batteries, portable speakers, memory cards, and others (VR, cables).
Competitive Landscape
The key manufacturers of mobile phone accessories packaging are into continuous R&D activities and product innovations in order to make their products stand out from others. Leading players such as Smurfit Kappa Group and Sonoco Products are setting a competitive edge in the mobile phone accessories packaging market.
- In August 2020, the Sonoco Products Company acquired Can Packaging, a privately owned designer and manufacturer of sustainable paper packaging and related manufacturing equipment, based in Habsheim, France, for total consideration of US$ 49 Mn (~€41.7 Mn)
- Sonoco Product Company recently launched EnviroSense PaperBlister, which is made from renewable resources, and are lighter in weight as compared to conventional plastic blisters which implies to reduced shipping costs. It also offers the protection along with increased options for promotional messaging and unique opportunities for package design
- Several tier 1 companies are focusing on sustainable development by manufacturing mobile phone accessories packaging made of paper, bio-plastic such as PLA, and others. Hazardous plastic such as PVC is strictly ignored by various manufacturers.
Some of the leading companies operating in the mobile phone accessories market are:
- Smurfit Kappa Group
- Sonoco Products Company
- Dordan Manufacturing Co.
- Hip Lik Packaging Products Corp India Private Limited
- Panic Plastics, Inc.
- Display Pack, Inc
- Mister Blister Ltd.
- Dongguan Zhongyin Paper Co., Ltd.
- Jiajiexing Group Company Limited
- Universal Protective Packaging Inc.
- All About Packaging, Inc.
- Transparent Packaging Inc.
- Key Packaging Co. Inc.
- Envision packaging Inc.
- Kinyi technology limited
- Blisterpak Inc.
- Leyeah Packaging Design Co., Ltd.
- Suzhou Yuanlong Plastic Products Co., Ltd.
- Shenzhen Kitly Industry Limited Company
- Xinchangyuan Paper Packaging Co
*The list is not exhaustive, and only for representational purposes. Full competitive intelligence with SWOT analysis available in the report.
Scope of the Report
| Attribute | Details |
| Forecast Period | 2021-2031 |
| Historical Data Available for | 2016-2020 |
| Market Analysis | USD Million for value and Mn Units for Volume |
| Key Regions Covered | North America, Latin America, Western Europe, Eastern Europe, Asia Pacific ex. Japan (APEJ), Middle East and Africa (MEA), Japan. |
| Key Countries Covered | US, Canada, Germany, U.K., France, Italy, Spain, BENELUX, Poland, Russia, China, Japan, India, ASEAN, Brazil, Mexico, Australia, New Zealand, GCC Countries, Turkey, Northern Africa, South Africa. |
| Key Segments Covered | Packaging type, Material, Application, and Region |
| Key Companies Profiled |
|
| Report Coverage | Market Forecast, brand share analysis, competition intelligence, DROT analysis, Market Dynamics and Challenges, Strategic Growth Initiatives |
| Customization & Pricing |
Key Questions Answered in the Report
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Which is the most lucrative market for mobile phone accessories packaging?
Asia Pacific currently leads the global market for mobile phone accessories packaging. Sales in China and India together will be over 60% of total demand throughout the forecast period.
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Which is the top-selling mobile phone accessories packaging item?
Clear view boxes are highly preferred for packaging of mobile phone accessories. Thus, the demand for the same is expected to remain high in the near future.
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Which are some of the leading companies offering mobile phone accessories packaging?
Some of the leading companies offering mobile phone accessories packaging are, Smurfit Kappa Group., Sonoco Products Company, Display Pack Inc., Transparent Packaging Inc., and Hip Lik Packaging Products Corp.
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Which sector is accountable for driving sales of mobile phone accessories packaging?
The rising growth of the consumer electronics industry in the world is fuelling the demand for mobile phone accessories packaging.
Enquiry before Buying
- Is this research conducted by Future Market Insights?
Yes, the research has been conducted by expert analysts of Future Market Insights through a combination of primary research and secondary research. To know more about how the research was conducted, you can speak to research analyst.
- What research methodology is followed by FMI?
FMI follows a methodology that encompasses demand side assessment of the market, and triangulates the same through supply side analysis. This methodology is based on use of standard market structure, methods and definitions. Request detailed methodology
- Who are the respondents for primary research?
FMI speaks to stakeholders across the spectrum, including C-level executives, distributors, product manufacturers, industry experts. For a full list of primary respondents, please reach out to us.
- What are the sources of secondary research?
FMI conducts extensive secondary research through proprietary databases, paid databases, and information available in the public domain. We refer to industry associations, company press releases, annual reports, investor presentations, and research papers. More information about desk research is available upon request.
- Is a sample of this report available for evaluation?
Yes, you can request a sample and it will be sent to you through an email.
- How can I buy this report?
FMI provides a secure online payment system to buy report seamlessly. You can buy the report securely and safely.
Key Segments
Packaging Type
- Folding Cartons
- Clear View Boxes
- Pouches & Bags
- Clamshells
- Blister Packs
- Trays
Material
- Plastic
- PE
- PET
- PVC
- Others (Polystyrene)
- Paper & Paperboard
Application
- Headsets
- Chargers
- Protective Covers
- Screen Protectors
- Power Banks
- Batteries
- Portable Speakers
- Memory Cards
- Others (VR, Cables)
Region
- North America
- Latin America
- Western Europe
- Eastern Europe
- Asia Pacific ex. Japan (APEJ)
- Middle East and Africa (MEA)
- Japan
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by - Sudip Saha, Managing Director and Co-Founder of Future Market Insights
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