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Mobile TV Market

Market Insights on Mobile TV covering sales outlook, demand forecast & up-to-date key trends

Mobile TV Market by Service Type & Region - Forecast 2022 - 2032

Mobile TV Market Outlook (022-2032)

[344 Pages Report] The mobile TV market is poised to attain a CAGR of 8.0% during the forecast period 2022-2032. The mobile TV market is anticipated to garner a revenue of around US$ 12.6 Billion by 2022 and reach US$ 30 Billion by 2032.

“The skyrocketing demand for mobile TV is primarily attributed to the increasing use of smart devices such as mobile phones and tablets, as well as rising internet usage worldwide”

The mobile TV market growth can be attributed to the increase in demand for premium sports, movies, and entertainment content via Video on Demand (VoD) platforms.

The increased production of TV-enabled mobile handsets has also increased the adoption of free-to-air services in developing countries, thereby scaling up the sales of mobile TV.

Attributes

Details

Mobile TV Market CAGR (2022-2032)

8.0%

Mobile TV Market Value (2022)

US$ 12.6 Billion

Mobile TV Market Value (2032)

US$ 30 Billion

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How Has COVID-19 Impacted The Mobile TV Market?

COVID-19 has the potential to have three significant effects on the global economy; directly affecting production and demand for mobile TV. The impact of COVID-19 has led to the disruption in supply chains, thereby creating a financial impact on businesses and financial markets.

Nonetheless, in terms of supply, the mobile TV market is being impeded by the end of lines, which, in turn, is affecting the store network.

TCL's board fabricating auxiliary, CSOT, for example, has its office in Wuhan, and with Wuhan being the focal point of the COVID-19 flare-up, TCL is battling to run the board fabricating office.

TCL sent 32 million TVs worldwide a year ago; However, due to board supply shortages and lower global interest, it saw a 10% decrease in 2020.

What Are The Key Mobile TV Market Dynamics?

Additional features to existing satellite technology such as Wi-Fi or WiMAX, as well as terrestrial networks to send radio and wireless signals to deliver broadcasts by the mobile TV contributes to the rising adoption of mobile TV worldwide.

The same caters to the mobile TV adoption trends as the user can use this service to view the most recent news, real-time traffic reports, and live telecasts of sporting events and television shows.

When compared to traditional cable television, mobile TV offers a higher quality and more customizable experience to the end user, and in turn, scale up the sales of mobile TV around the globe.

In addition, the introduction of 5G broadcast services is a factor that augurs well for the mobile TV market future trends as 5G broadcasts provide users with high data speeds and media consumption capabilities, enhancing the overall mobile experience.

Other factors such as rising disposable income and consumer spending on leisure and entertainment activities are contributing to the mobile tv market trends in an extensive way.

Easy access and low installation costs, are also expected to drive the demand for mobile TV even further.

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Comparative View Of Adjacent Mobile TV Market

Mobile TV Market:

Attributes

Mobile TV Market

CAGR (2022-2032)

8.0%

Market Value (2026)

US$ 17.14 Billion

Growth Factor

The growing use of cell phones and tablets around the world is the primary driver of Smartphone TV Market Share growth.

Opportunity

The expanding pattern in the advancement of more acute and slender OLED boards provides the organisation with significant development opportunities.

Key Trends

The key trend of the mobile TV market is being catered by increased demand for video TV memberships.

Cloud TV Market:

Attributes

Cloud TV Market

CAGR (2022-2032)

19.8%

Market Value (2026)

US$ 4.1 Billion

Growth Factor

Technological advancements and changes in consumer behaviour are altering the way video content is delivered to consumers which is expected to foster the marker growth.

Opportunity

Rising 5G technology adoption and advancements in wireless communication are expected create huge market opportunities.

Key Trends

Media and broadcasting companies use AI and analytics to show preferred content to their customers, which increases viewing time and ad revenue.

Connected TV Market:

Attributes

Connected TV Market

CAGR (2022-2032)

13.7%

Market Value (2026)

US$ 12.06 Billion

Growth Factor

Over the forecast period, the growing consumer preference for OLED and QLED displays is a major factor that is expected to benefit the market.

Opportunity

Price optimization is expected to open up a wide range of growth opportunities for key companies, particularly in developing countries with a large customer base, such as China and India.

Key Trends

The easy availability of multiple streaming media devices is expected to result in a rapid shift by manufacturers toward partnerships and collaborations with content providers and OTT device producers for developing built-in features in their television sets.

The expanding use of cell phones and tablets around the world is the primary driver of the mobile TV market share growth.

The media and media outlets have been one of the most rapidly developing areas on a global scale that are scaling up the sales of mobile TV in various countries.

The mobile TV market is anticipated to experience a rapid growth as a result of the prominence of OTT content.

The emerging trends in mobile TV market are fostered by increased demand for video TV memberships.

Smart TV providers must differentiate their administration offerings in order to gain a significant competitive advantage in their respective business sectors.

The rising accessibility of high-velocity information administrations like 3G, 4G, and 5G is anticipated to favour the mobile TV market outlook.

On account of the rapid development of the mobile TV market trends, clients currently prefer to watch recordings and TV on their cell phones.

Mechanical advancement as a precursor to 8K innovation and the introduction of higher web data transfer capacity in developing economies later on, such as 4G, 5G, and LTE, are also expected to open up wide variety of mobile TV market opportunities for the market players.

How Is The Mobile TV Market Categorized?

Free-to-air and pay TV services are among the services provided by mobile TV market participants. During the forecast period, the share of the pay TV service segment is expected to grow exponentially. The pay TV segment is anticipated to lead the market with a CAGR of 8.3% from 2022 to 2032.

The pay TV services is projected to dominate the mobile TV market, accounting for more than half of the global market owing to the growing demand for premium content such as live sports, movies, and entertainment via video on demand (VoD) on local and regional channels.

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What Is The Regional Analysis For The Email Marketing Market?

Regions

CAGR (2022-2032)

US Market

6.9%

Germany Market

6.2%

China Market

9.2%

Brazil Market

8.6%

India Market

9.2%

During the forecast period, India and China mobile TV market is likely to hold a sway over the rest of the countries with a CAGR of 9.2%.

In terms of revenue and mobile TV market share, India, and China are anticipated to hold the largest, and the market in this region is expected to grow further during the forecast period.

This can be attributed to the region's significant increase in increased investment in mobile networks, smartphone penetration, and surging mobile data subscriptions thereby favouring the mobile TV market statistics.

The increased investment in LTE networks, as well as the growing economic strength of emerging countries, are expected to be the primary driver of the mobile TV adoption trends in Brazil and South Africa.

How Is The Competition Landscape In The Mobile TV Market?

Mobile TV market players are specifically entering the smart TV business, primarily targeting the Asian market, where the smart TV category is less mature than in North America and Europe.

Traditional TV brands such as Samsung, LG, and Sony have far more brand recognition and hold a sway over the mobile TV market size in North America and Europe than newly-entered Chinese brands such as Xiaomi and OnePlus.

Chinese brands already dominate the mobile TV market trends and forecast in China and India, and Xiaomi is the market leader in the Indian mobile TV market.

Xiaomi was among the first smartphone companies to enter the mobile TV market.

Xiaomi has already established itself as a value-for-money brand in the smartphone market, and it is capitalising on that brand proposition to enter the mobile TV market at a time when mobile TV was out of reach for the majority of people, particularly in the Asian market.

Nonetheless, Xiaomi benefited from the first-mover advantage, capturing a 7% share of the global mobile TV market.

A few of the recent developments in mobile TV market are as follows:

  • The 605 Impact Index, which is used to quantify the effect of TV publicising efforts on deals and marking, was released by 605. It would also assist advertisers in planning their speculation plans for TV promotions.
  • Nielsen sent out another item position estimation device to compare item situations to the traditional publicising framework. Estimated knowledge will be distributed via linear TV, SVOD, short-structure video, and membership-based video.
  • Google collaborated with Salesforce to integrate its Analytics 360 Suite with Salesforce's cloud platform. Salesforce, according to this organisation, would provide clients with various benefits and redid crowds in Google Analytics 360.

Major Mobile TV Market Players Include

  • AT&T
  • Comcast
  • MobiTV
  • SKY
  • Charter Communication
  • Verizone Communication
  • Bell Canada
  • Orange S.A
  • Bharti Airtel
  • Consolidated Communications

Key Segments

By Service Type:

  • Free to air
  • Pay TV

By Region:

  • North America
  • Europe
  • Asia Pacific
  • Middle East and Africa
  • Latin America

Frequently Asked Questions

The mobile TV market is projected to record a CAGR of 8.0% during the forecast period (2022 - 2032).

During the projected period, China mobile TV market is expected to lead the email marketing market with a CAGR of 9.2% through 2032.

Pay TV is expected to dominate the email marketing market over the forecast period leading with a CAGR of 8.3% from 2022 to 2032.

The mobile TV market is expected to be valued at US$ 30 Billion by 2032.

The mobile TV market size is expected to be worth US$ 12.6 Billion in 2022.

Table of Content

1. Preface

    1.1. Market Definition and Scope

    1.2. Market Segmentation

    1.3. Key Research Objectives

    1.4. Research Highlights

2. Assumptions and Research Methodology

3. Executive Summary : Global Mobile TV Market

4. Market Overview

    4.1. Introduction

        4.1.1. Product Definition

        4.1.2. Industry Evolution / Developments

    4.2. Global Mobile TV Market Overview

    4.3. Key Market Indicators

        4.3.1. Increase in data penetration

        4.3.2. Availability of low cost smartphones

    4.4. Market Dynamics

        4.4.1. Drivers

        4.4.2. Restraints

        4.4.3. Opportunity

    4.5. Global Mobile TV Market Analysis and Forecasts, 2022 – 2032

    4.6. Global Mobile TV Market Analysis and Forecasts, Subscriptions ,2022 – 2032

    4.7. Porter’s Five Force Analysis

5. Global Mobile TV Market Analysis and Forecasts, By Service Type

    5.1. Introduction & Definition

    5.2. Key Findings / Developments

    5.3. Key Trends

    5.4. Market Size (US$ Mn)  Forecast By Service

        5.4.1. Free to air  Mobile TV Market, 2022 – 2032 (US$ Mn)

        5.4.2. Pay TV Mobile TV Market, 2022 – 2032 (US$ Mn)

6. Global Mobile TV Market Analysis and Forecasts, By Region

    6.1. Key Findings

    6.2. Market Size (US$ Mn) Forecast By Region

        6.2.1. North America

        6.2.2. Europe

        6.2.3. Asia Pacific

        6.2.4. Middle East and Africa

        6.2.5. Latin America

7. North America Mobile TV Market Analysis and Forecast

    7.1. Key Findings

    7.2. Key Trends

    7.3. Market Size (US$ Mn) Forecast By Service

        7.3.1. Free to air Mobile TV Market, 2022 – 2032 (US$ Mn)

        7.3.2. Pay TV Mobile TV Market, 2022 – 2032 (US$ Mn)

    7.4. U.S. Mobile TV Market Analysis and Forecast

        7.4.1. Market Size (US$ Mn) Forecast By Service

            7.4.1.1. Free to air Mobile TV Market, 2022 – 2032 (US$ Mn)

            7.4.1.2. Pay TV Mobile TV Market, 2022 – 2032 (US$ Mn)

    7.5. Canada Mobile TV Market Analysis and Forecast

        7.5.1. Market Size (US$ Mn) Forecast By Service

            7.5.1.1. Free to air Mobile TV Market, 2022 – 2032 (US$ Mn)

            7.5.1.2. Pay TV Mobile TV Market, 2022 – 2032 (US$ Mn)

8. Europe Mobile TV Market Analysis and Forecast

    8.1. Key Findings

    8.2. Key Trends

    8.3. Market Size (US$ Mn) Forecast By Service

        8.3.1. Free to air Mobile TV Market, 2022 – 2032 (US$ Mn)

        8.3.2. Pay TV Mobile TV Market, 2022 – 2032 (US$ Mn)

    8.4. Germany Mobile TV Market Analysis and Forecast

        8.4.1. Key Findings

        8.4.2. Key Trends

        8.4.3. Market Size (US$ Mn) Forecast By Service

            8.4.3.1. Free to air Mobile TV Market, 2022 – 2032 (US$ Mn)

            8.4.3.2. Pay TV Mobile TV Market, 2022 – 2032 (US$ Mn)

    8.5. France Mobile TV Market Analysis and Forecast

        8.5.1. Key Findings

        8.5.2. Key Trends

        8.5.3. Market Size (US$ Mn) Forecast By Service

            8.5.3.1. Free to air Mobile TV Market, 2022 – 2032 (US$ Mn)

        8.5.4. Pay TV Mobile TV Market, 2022 – 2032 (US$ Mn)

9. Asia Pacific Mobile TV Market Analysis and Forecast

    9.1. Key Findings

    9.2. Key Trends

    9.3. Market Size (US$ Mn) Forecast By Service

            9.3.1.1. Free to air Mobile TV Market, 2022 – 2032 (US$ Mn)

            9.3.1.2. Pay TV Mobile TV Market, 2022 – 2032 (US$ Mn)

    9.4. India Mobile TV Market Analysis and Forecast

        9.4.1. Key Findings

        9.4.2. Key Trends

        9.4.3. Market Size (US$ Mn) Forecast By Service

            9.4.3.1. Free to air Mobile TV Market, 2022 – 2032 (US$ Mn)

            9.4.3.2. Pay TV Mobile TV Market, 2022 – 2032 (US$ Mn)

    9.5. China Mobile TV Market Analysis and Forecast

        9.5.1. Key Findings

        9.5.2. Key Trends

        9.5.3. Market Size (US$ Mn) Forecast By Service

            9.5.3.1. Free to air Mobile TV Market, 2022 – 2032 (US$ Mn)

            9.5.3.2. Pay TV Mobile TV Market, 2022 – 2032 (US$ Mn)

10. Middle East and Africa Mobile TV Market Analysis and Forecast

    10.1. Key Findings

    10.2. Key Trends

    10.3. Market Size (US$ Mn) Forecast By Service

            10.3.1.1. Free to air Mobile TV Market, 2022 – 2032 (US$ Mn)

        10.3.2. Pay TV Mobile TV Market, 2022 – 2032 (US$ Mn)

    10.4. South Africa Mobile TV Market Analysis and Forecast

        10.4.1. Key Findings

        10.4.2. Key Trends

        10.4.3. Market Size (US$ Mn) Forecast By Service

            10.4.3.1. Free to air Mobile TV Market, 2022 – 2032 (US$ Mn)

            10.4.3.2. Pay TV Mobile TV Market, 2022 – 2032 (US$ Mn)

    10.5. GCC Mobile TV Market Analysis and Forecast

        10.5.1. Key Findings

        10.5.2. Key Trends

        10.5.3. Market Size (US$ Mn) Forecast By Service

            10.5.3.1. Free to air Mobile TV Market, 2022 – 2032 (US$ Mn)

            10.5.3.2. Pay TV Mobile TV Market, 2022 – 2032 (US$ Mn)

11. Latin America Mobile TV Market Analysis and Forecast

    11.1. Key Findings

    11.2. Key Trends

    11.3. Market Size (US$ Mn) Forecast By Service

        11.3.1. Free to air Mobile TV Market, 2022 – 2032 (US$ Mn)

        11.3.2. Pay TV Mobile TV Market, 2022 – 2032 (US$ Mn)

    11.4. Brazil Mobile TV Market Analysis and Forecast

        11.4.1. Key Findings

        11.4.2. Key Trends

        11.4.3. Market Size (US$ Mn) Forecast By Service

            11.4.3.1. Free to air Mobile TV Market, 2022 – 2032 (US$ Mn)

            11.4.3.2. Pay TV Mobile TV Market, 2022 – 2032 (US$ Mn)

    11.5. Argentina Mobile TV Market Analysis and Forecast

        11.5.1. Key Findings

        11.5.2. Policies and Regulations

        11.5.3. Key Trends

        11.5.4. Market Size (US$ Mn) Forecast By Service

            11.5.4.1. Free to air Mobile TV Market, 2022 – 2032 (US$ Mn)

            11.5.4.2. Pay TV Mobile TV Market, 2022 – 2032 (US$ Mn)

12. Competition Landscape

    12.1. Market Player – Competition Matrix (By Tier and Size of companies)

    12.2. Market Share Analysis By Company (2021)

    12.3. Company Profiles 

        12.3.1. AT&T

            12.3.1.1. Company Details

            12.3.1.2. Historical Roadmap

            12.3.1.3. Revenue and Operating Income

            12.3.1.4. Business Strategy

            12.3.1.5. Recent Developments 

        12.3.2. Comcast

            12.3.2.1. Company Details

            12.3.2.2. Historical Roadmap

            12.3.2.3. Revenue and Operating Income

            12.3.2.4. Business Strategy

            12.3.2.5. Recent Developments 

        12.3.3. MobiTV

            12.3.3.1. Company Details

            12.3.3.2. Historical Roadmap

            12.3.3.3. Business Strategy

            12.3.3.4. Recent Developments

        12.3.4. SKY

            12.3.4.1. Company Details

            12.3.4.2. Historical Roadmap

            12.3.4.3. Revenue and Operating Income

            12.3.4.4. Business Strategy

            12.3.4.5. Recent Developments

        12.3.5. Charter Communication

            12.3.5.1. Company Details

            12.3.5.2. Historical Roadmap

            12.3.5.3. Revenue and Operating Income

            12.3.5.4. Business Strategy

            12.3.5.5. Recent Developments

        12.3.6. Verizon Communication

            12.3.6.1. Company Details

            12.3.6.2. Historical Roadmap

            12.3.6.3. Revenue and Operating Income

            12.3.6.4. Business Strategy

            12.3.6.5. Recent Developments

        12.3.7. Bell Canada

            12.3.7.1. Company Details

            12.3.7.2. Historical Roadmap

            12.3.7.3. Revenue and Operating Income

            12.3.7.4. Business Strategy

            12.3.7.5. Recent Developments

        12.3.8. Orange S.A

            12.3.8.1. Company Details

            12.3.8.2. Historical Roadmap

            12.3.8.3. Revenue and Operating Income

            12.3.8.4. Business Strategy

            12.3.8.5. Recent Developments

        12.3.9. Bharti Airtel

            12.3.9.1. Company Details

            12.3.9.2. Historical Roadmap

            12.3.9.3. Revenue and Operating Income

            12.3.9.4. Business Strategy

            12.3.9.5. Recent Developments

        12.3.10. Consolidated Communications

            12.3.10.1. Company Details

            12.3.10.2. Historical Roadmap

            12.3.10.3. Revenue and Operating Income

            12.3.10.4. Business Strategy

            12.3.10.5. Recent Developments

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List of Tables

Table 01: Global Mobile TV Market Size, By Service, 2022–2032 (US$ Mn)

Table 02: Global Mobile TV Market Size (US$ Mn) Forecast, By Region, 2022–2032

Table 03: North America Mobile TV Market Size (US$ Mn) Forecast, By Country, 2022–2032

Table 04: Europe Mobile TV Market Size Forecast, By Service, 2022–2032 (US$ Mn)

Table 05: Europe Mobile TV Market Size Forecast, By Country, 2022–2032 (US$ Mn)

Table 06: Asia Pacific Mobile TV Market Size Forecast, By Service, 2022–2032 (US$ Mn)

Table 07: Asia Pacific Mobile TV Market Size (US$ Mn) Forecast, By Country, 2022–2032

Table 08: MEA Mobile TV Market Size Forecast, by Service Type, 2022–2032 (US$ Mn)

Table 09: MEA Mobile TV Market Size Forecast, by Country, 2022–2032 (US$ Mn)

Table 10: Latin America Mobile TV Market Size Forecast, By Service, 2022–2032 (US$ Mn)

Table 11: Latin America Mobile TV Market Size Forecast, By Country, 2022–2032 (US$ Mn)

Sudip Saha
Principal Consultant
LinkedIn
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List of Charts

Figure 01: Global Mobile TV Market Size (US$ Mn) Forecast, 2022–2032

Figure 02: Global Mobile TV Market Size (Subscriptions, Mn) Forecast, 2022–2032

Figure 03: Global Mobile TV Market Value Share Analysis By, Service, 2021 and 2032

Figure 04: Global Free to Air Mobile TV Market Size (US$ Mn) Forecast, 2022–2032

Figure 05: Global Pay TV Mobile TV Market Size (US$ Mn) Forecast, 2022–2032

Figure 06: Mobile TV Market Value Share Analysis By, Region Type, 2021 and 2032

Figure 07: North America Mobile TV Market Size (US$ Mn) Forecast, 2022–2032

Figure 08: North America Market Value Share Analysis, By Service Type, 2021 and 2032

Figure 09: The US Mobile TV Market Size Forecast, 2022–2032 (US$ Mn)

Figure 10: The US Mobile TV Market, By Service (% Share)

Figure 11: Free-to-air service (US$ Mn)

Figure 12: Pay TV service (US$ Mn)

Figure 13: Canada Mobile TV Market Size Forecast, 2022–2032 (US$ Mn)

Figure 14: Canada Mobile TV Market, By Service (% Share)

Figure 15: Free-to-air service (US$ Mn)

Figure 16: Pay TV service (US$ Mn)

Figure 17: Europe Mobile TV Market Size Forecast, 2022–2032 (US$ Mn)

Figure 18: Europe Market Value Share Analysis, By Service Type, 2021 and 2032

Figure 19: Europe Market Value Share Analysis, By Country, 2021 and 2032

Figure 20: France Mobile TV Market Size Forecast, 2022–2032 (US$ Mn)

Figure 21: France Mobile TV Market, By Service (% Share)

Figure 22: Free-to-air service (US$ Mn)

Figure 23: Pay TV service (US$ Mn)

Figure 24: Germany Mobile TV Market Size Forecast, 2022–2032 (US$ Mn)

Figure 25: Germany Mobile TV Market By, Service (% Share)

Figure 26: Free-to-air service (US$ Mn)

Figure 27: Pay TV service (US$ Mn)

Figure 28: Asia Pacific Mobile TV Market Size Forecast, 2022–2032 (US$ Mn)

Figure 29: Asia Pacific Market Value Share Analysis, By Service Type, 2021 and 2032

Figure 30: Asia Pacific Mobile TV Market Value Share Analysis, By Country, 2021 and 2032

Figure 31: India Mobile TV Market Size (US$ Mn) Forecast, 2022–2032

Figure 32: India Mobile TV Market, By Service (% share)

Figure 33: Free-to-air service (US$ Mn)

Figure 34: Pay TV service (US$ Mn)

Figure 35: China Mobile TV Market Size (US$ Mn) Forecast, 2022–2032

Figure 36: China Mobile TV Market, By Service (% share)

Figure 37: Free-to-air service (US$ Mn)

Figure 38: Pay TV service (US$ Mn)

Figure 39: MEA Mobile TV Market Size Forecast, 2022–2032 (US$ Mn)

Figure 40: MEA Mobile TV Market Value Share Analysis, by Service Type, 2021 and 2032

Figure 41: MEA Mobile TV Market Value Share Analysis, by Country, 2021 and 2032

Figure 42: South Africa Mobile TV Market Size Forecast, 2022–2032 (US$ Mn)

Figure 43: South Africa Mobile TV Market, by Service Type (% Share)

Figure 44: Free-to-air Service (US$ Mn)

Figure 45: Pay TV Service (US$ Mn)

Figure 46: GCC Mobile TV Market Size Forecast, 2022–2032 (US$ Mn)

Figure 47: GCC Mobile TV Market, by Service Type (% Share)

Figure 48: Free-to-air Service (US$ Mn)

Figure 49: Pay TV Service (US$ Mn)

Figure 50: Latin America Mobile TV Market Size Forecast, 2022–2032 (US$ Mn)

Figure 51: Latin America Mobile TV Market Value Share Analysis, by Service Type, 2021 and 2032

Figure 52: Latin America Mobile TV Market Value Share Analysis, By Country, 2021 and 2032

Figure 53: Argentina Mobile TV Market Size Forecast, 2022–2032 (US$ Mn)

Figure 54: Argentina Mobile TV Market, by Service (% Share)

Figure 55: Free-to-air service (US$ Mn)

Figure 56: Pay TV service (US$ Mn)

Figure 57: Brazil Mobile TV Market Size (US$ Mn) Forecast, 2022–2032

Figure 58: Brazil Mobile TV Market, by Service (% Share)

Figure 59: Free-to-air service (US$ Mn)

Figure 60: Pay TV service (US$ Mn)

Figure 61: Global Mobile TV Market Share Analysis, by Company (2021)

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