[344 Pages Report] The mobile TV market is poised to attain a CAGR of 8.0% during the forecast period 2022 to 2032. The mobile TV market is anticipated to garner a revenue of around US$ 12.6 Billion by 2022 and reach US$ 30 Billion by 2032.
The skyrocketing demand for mobile TV is primarily attributed to the increasing use of smart devices such as mobile phones and tablets, as well as rising internet usage worldwide
The mobile TV market growth can be attributed to the increase in demand for premium sports, movies, and entertainment content via Video on Demand (VoD) platforms.
The increased production of TV-enabled mobile handsets has also increased the adoption of free-to-air services in developing countries, thereby scaling up the sales of mobile TV.
Attributes
Details
Mobile TV Market CAGR (2022 to 2032)
8.0%
Mobile TV Market Value (2022)
US$ 12.6 Billion
Mobile TV Market Value (2032)
US$ 30 Billion
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How Has COVID-19 Impacted The Mobile TV Market?
COVID-19 has the potential to have three significant effects on the global economy; directly affecting production and demand for mobile TV. The impact of COVID-19 has led to a disruption in supply chains, thereby creating a financial impact on businesses and financial markets.
Nonetheless, in terms of supply, the mobile TV market is being impeded by the end of lines, which, in turn, is affecting the store network.
TCL's board fabricating auxiliary, CSOT, for example, has its office in Wuhan, and with Wuhan being the focal point of the COVID-19 flare-up, TCL is battling to run the board fabricating office.
TCL sent 32 million TVs worldwide a year ago; However, due to board supply shortages and lower global interest, it saw a 10% decrease in 2020.
What Are The Key Mobile TV Market Dynamics?
Additional features to existing satellite technology such as Wi-Fi or WiMAX, as well as terrestrial networks to send radio and wireless signals to deliver broadcasts by mobile TV contributes to the rising adoption of mobile TV worldwide.
The same caters to the mobile TV adoption trends as the user can use this service to view the most recent news, real-time traffic reports, and live telecasts of sporting events and television shows.
When compared to traditional cable television, mobile TV offers a higher quality and more customizable experience to the end user, and in turn, scales up the sales of mobile TV around the globe.
In addition, the introduction of 5G broadcast services is a factor that augurs well for the mobile TV market's future trends as 5G broadcasts provide users with high data speeds and media consumption capabilities, enhancing the overall mobile experience.
Other factors such as rising disposable income and consumer spending on leisure and entertainment activities are contributing to the mobile tv market trends in an extensive way.
Easy access and low installation costs are also expected to drive the demand for mobile TV even further.
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Comparative View Of Adjacent Mobile TV Market
Mobile TV Market:
Attributes
Mobile TV Market
CAGR (2022 to 2032)
8.0%
Market Value (2026)
US$ 17.14 Billion
Growth Factor
The growing use of cell phones and tablets around the world is the primary driver of Smartphone TV Market Share growth.
Opportunity
The expanding pattern in the advancement of more acute and slender OLED boards provides the organization with significant development opportunities.
Key Trends
The key trend of the mobile TV market is being catered by increased demand for video TV memberships.
Cloud TV Market:
Attributes
Cloud TV Market
CAGR (2022 to 2032)
19.8%
Market Value (2026)
US$ 4.1 Billion
Growth Factor
Technological advancements and changes in consumer behavior are altering the way video content is delivered to consumers which are expected to foster market growth.
Opportunity
Rising 5G technology adoption and advancements in wireless communication are expected to create huge market opportunities.
Key Trends
Media and broadcasting companies use AI and analytics to show preferred content to their customers, which increases viewing time and ad revenue.
Connected TV Market:
Attributes
Connected TV Market
CAGR (2022 to 2032)
13.7%
Market Value (2026)
US$ 12.06 Billion
Growth Factor
Over the forecast period, the growing consumer preference for OLED and QLED displays is a major factor that is expected to benefit the market.
Opportunity
Price optimization is expected to open up a wide range of growth opportunities for key companies, particularly in developing countries with a large customer base, such as China and India.
Key Trends
The easy availability of multiple streaming media devices is expected to result in a rapid shift by manufacturers toward partnerships and collaborations with content providers and OTT device producers for developing built-in features in their television sets.
The expanding use of cell phones and tablets around the world is the primary driver of the mobile TV market share growth.
The media and media outlets have been one of the most rapidly developing areas on a global scale that are scaling up the sales of mobile TV in various countries.
The mobile TV market is anticipated to experience rapid growth as a result of the prominence of OTT content.
The emerging trends in the mobile TV market are fostered by increased demand for video TV memberships.
Smart TV providers must differentiate their administration offerings in order to gain a significant competitive advantage in their respective business sectors.
The rising accessibility of high-velocity information administrations like 3G, 4G, and 5G is anticipated to favour the mobile TV market outlook.
On account of the rapid development of the mobile TV market trends, clients currently prefer to watch recordings and TV on their cell phones.
Mechanical advancement as a precursor to 8K innovation and the introduction of higher web data transfer capacity in developing economies later on, such as 4G, 5G, and LTE, are also expected to open up a wide variety of mobile TV market opportunities for the market players.
How Is The Mobile TV Market Categorized?
Free-to-air and pay TV services are among the services provided by mobile TV market participants. During the forecast period, the share of the pay TV service segment is expected to grow exponentially. The pay TV segment is anticipated to lead the market with a CAGR of 8.3% from 2022 to 2032.
Pay TV services are projected to dominate the mobile TV market, accounting for more than half of the global market owing to the growing demand for premium content such as live sports, movies, and entertainment via video on demand (VoD) on local and regional channels.
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What Is The Regional Analysis For The Email Marketing Market?
Regions
CAGR (2022 to 2032)
USA Market
6.9%
Germany Market
6.2%
China Market
9.2%
Brazil Market
8.6%
India Market
9.2%
During the forecast period, India and China's mobile TV markets are likely to hold sway over the rest of the countries with a CAGR of 9.2%.
In terms of revenue and mobile TV market share, India, and China are anticipated to hold the largest, and the market in this region is expected to grow further during the forecast period.
This can be attributed to the region's significant increase in increased investment in mobile networks, smartphone penetration, and surging mobile data subscriptions thereby favouring the mobile TV market statistics.
The increased investment in LTE networks, as well as the growing economic strength of emerging countries, are expected to be the primary driver of the mobile TV adoption trends in Brazil and South Africa.
How Is The Competition Landscape In The Mobile TV Market?
Mobile TV market players are specifically entering the smart TV business, primarily targeting the Asian market, where the smart TV category is less mature than in North America and Europe.
Traditional TV brands such as Samsung, LG, and Sony have far more brand recognition and hold sway over the mobile TV market size in North America and Europe than newly-entered Chinese brands such as Xiaomi and OnePlus.
Chinese brands already dominate the mobile TV market trends and forecasts in China and India, and Xiaomi is the market leader in the Indian mobile TV market.
Xiaomi was among the first smartphone companies to enter the mobile TV market.
Xiaomi has already established itself as a value-for-money brand in the smartphone market, and it is capitalizing on that brand proposition to enter the mobile TV market at a time when mobile TV was out of reach for the majority of people, particularly in the Asian market.
Nonetheless, Xiaomi benefited from the first-mover advantage, capturing a 7% share of the global mobile TV market.
A few of the recent developments in the mobile TV market are as follows:
The 605 Impact Index, which is used to quantify the effect of TV publicizing efforts on deals and marking, was released by 605. It would also assist advertisers in planning their speculation plans for TV promotions.
Nielsen sent out another item position estimation device to compare item situations to the traditional publicizing framework. Estimated knowledge will be distributed via linear TV, SVOD, short-structure video, and membership-based video.
Google collaborated with Salesforce to integrate its Analytics 360 Suite with Salesforce's cloud platform. Salesforce, according to this organization, would provide clients with various benefits and redid crowds in Google Analytics 360.
Major Mobile TV Market Players Include
AT&T
Comcast
MobiTV
SKY
Charter Communication
Verizone Communication
Bell Canada
Orange S.A
Bharti Airtel
Consolidated Communications
Key Segments
By Service Type:
Free to air
Pay TV
By Region:
North America
Europe
Asia Pacific
Middle East and Africa
Latin America
Frequently Asked Questions
What is the CAGR of the Mobile TV Market?
The mobile TV market is projected to record a CAGR of 8.0% during the forecast period (2022 to 2032).
Which is the Leading Region in the Mobile TV Market?
During the projected period, China mobile TV market is expected to lead the email marketing market with a CAGR of 9.2% through 2032.
Which Segment leads in the Mobile TV Market?
Pay TV is expected to dominate the email marketing market over the forecast period leading with a CAGR of 8.3% from 2022 to 2032.
What is the Growth Estimated for the Mobile TV Market by 2032?
The mobile TV market is expected to be valued at US$ 30 Billion by 2032.
What is the Anticipated Mobile TV Market Size by 2022?
The mobile TV market size is expected to be worth US$ 12.6 Billion in 2022.
Table of Content
1. Preface | Mobile TV Market
1.1. Market Definition and Scope
1.2. Market Segmentation
1.3. Key Research Objectives
1.4. Research Highlights
2. Assumptions and Research Methodology3. Executive Summary: Global Market4. Market Overview
4.1. Introduction
4.1.1. Product Definition
4.1.2. Industry Evolution / Development
4.2. Global Market Overview
4.3. Key Market Indicators
4.3.1. Increase in data penetration
4.3.2. Availability of low-cost smartphones
4.4. Market Dynamics
4.4.1. Drivers
4.4.2. Restraints
4.4.3. Opportunity
4.5. Global Market Analysis and Forecasts, 2022 to 2032
4.6. Global Market Analysis and Forecasts, Subscriptions,2022 to 2032
4.7. Porter’s Five Force Analysis
5. Global Market Analysis and Forecasts, By Service Type
5.1. Introduction & Definition
5.2. Key Findings / Developments
5.3. Key Trends
5.4. Market Size (US$ Million) Forecast By Service
5.4.1. Free to air Market, 2022 to 2032 (US$ Million)
5.4.2. Pay TV Market, 2022 to 2032 (US$ Million)
6. Global Market Analysis and Forecasts, By Region
6.1. Key Findings
6.2. Market Size (US$ Million) Forecast By Region
6.2.1. North America
6.2.2. Europe
6.2.3. Asia Pacific
6.2.4. Middle East and Africa
6.2.5. Latin America
7. North America Market Analysis and Forecast
7.1. Key Findings
7.2. Key Trends
7.3. Market Size (US$ Million) Forecast By Service
7.3.1. Free to air Market, 2022 to 2032 (US$ Million)
7.3.2. Pay TV Market, 2022 to 2032 (US$ Million)
7.4. USA Market Analysis and Forecast
7.4.1. Market Size (US$ Million) Forecast By Service
7.4.1.1. Free to air Market, 2022 to 2032 (US$ Million)
7.4.1.2. Pay TV Market, 2022 to 2032 (US$ Million)
7.5. Canada Market Analysis and Forecast
7.5.1. Market Size (US$ Million) Forecast By Service
7.5.1.1. Free to air Market, 2022 to 2032 (US$ Million)
7.5.1.2. Pay TV Market, 2022 to 2032 (US$ Million)
8. Europe Market Analysis and Forecast
8.1. Key Findings
8.2. Key Trends
8.3. Market Size (US$ Million) Forecast By Service
8.3.1. Free to air Market, 2022 to 2032 (US$ Million)
8.3.2. Pay TV Market, 2022 to 2032 (US$ Million)
8.4. Germany Market Analysis and Forecast
8.4.1. Key Findings
8.4.2. Key Trends
8.4.3. Market Size (US$ Million) Forecast By Service
8.4.3.1. Free to air Market, 2022 to 2032 (US$ Million)
8.4.3.2. Pay TV Market, 2022 to 2032 (US$ Million)
8.5. France Market Analysis and Forecast
8.5.1. Key Findings
8.5.2. Key Trends
8.5.3. Market Size (US$ Million) Forecast By Service
8.5.3.1. Free to air Market, 2022 to 2032 (US$ Million)
8.5.4. Pay TV Market, 2022 to 2032 (US$ Million)
9. Asia Pacific Market Analysis and Forecast
9.1. Key Findings
9.2. Key Trends
9.3. Market Size (US$ Million) Forecast By Service
9.3.1.1. Free to air Market, 2022 to 2032 (US$ Million)
9.3.1.2. Pay TV Market, 2022 to 2032 (US$ Million)
9.4. India Market Analysis and Forecast
9.4.1. Key Findings
9.4.2. Key Trends
9.4.3. Market Size (US$ Million) Forecast By Service
9.4.3.1. Free to air Market, 2022 to 2032 (US$ Million)
9.4.3.2. Pay TV Market, 2022 to 2032 (US$ Million)
9.5. China Market Analysis and Forecast
9.5.1. Key Findings
9.5.2. Key Trends
9.5.3. Market Size (US$ Million) Forecast By Service
9.5.3.1. Free to air Market, 2022 to 2032 (US$ Million)
9.5.3.2. Pay TV Market, 2022 to 2032 (US$ Million)
10. Middle East and Africa Market Analysis and Forecast
10.1. Key Findings
10.2. Key Trends
10.3. Market Size (US$ Million) Forecast By Service
10.3.1.1. Free to air Market, 2022 to 2032 (US$ Million)
10.3.2. Pay TV Market, 2022 to 2032 (US$ Million)
10.4. South Africa Market Analysis and Forecast
10.4.1. Key Findings
10.4.2. Key Trends
10.4.3. Market Size (US$ Million) Forecast By Service
10.4.3.1. Free to air Market, 2022 to 2032 (US$ Million)
10.4.3.2. Pay TV Market, 2022 to 2032 (US$ Million)
10.5. GCC Market Analysis and Forecast
10.5.1. Key Findings
10.5.2. Key Trends
10.5.3. Market Size (US$ Million) Forecast By Service
10.5.3.1. Free to air Market, 2022 to 2032 (US$ Million)
10.5.3.2. Pay TV Market, 2022 to 2032 (US$ Million)
11. Latin America Market Analysis and Forecast
11.1. Key Findings
11.2. Key Trends
11.3. Market Size (US$ Million) Forecast By Service
11.3.1. Free to air Market, 2022 to 2032 (US$ Million)
11.3.2. Pay TV Market, 2022 to 2032 (US$ Million)
11.4. Brazil Market Analysis and Forecast
11.4.1. Key Findings
11.4.2. Key Trends
11.4.3. Market Size (US$ Million) Forecast By Service
11.4.3.1. Free to air Market, 2022 to 2032 (US$ Million)
11.4.3.2. Pay TV Market, 2022 to 2032 (US$ Million)
11.5. Argentina Market Analysis and Forecast
11.5.1. Key Findings
11.5.2. Policies and Regulations
11.5.3. Key Trends
11.5.4. Market Size (US$ Million) Forecast By Service
11.5.4.1. Free to air Market, 2022 to 2032 (US$ Million)
11.5.4.2. Pay TV Market, 2022 to 2032 (US$ Million)
12. Competition Landscape
12.1. Market Player - Competition Matrix (By Tier and Size of companies)
12.2. Market Share Analysis By Company (2021)
12.3. Company Profiles
12.3.1. AT&T
12.3.1.1. Company Details
12.3.1.2. Historical Roadmap
12.3.1.3. Revenue and Operating Income
12.3.1.4. Business Strategy
12.3.1.5. Recent Developments
12.3.2. Comcast
12.3.2.1. Company Details
12.3.2.2. Historical Roadmap
12.3.2.3. Revenue and Operating Income
12.3.2.4. Business Strategy
12.3.2.5. Recent Developments
12.3.3. MobiTV
12.3.3.1. Company Details
12.3.3.2. Historical Roadmap
12.3.3.3. Business Strategy
12.3.3.4. Recent Developments
12.3.4. SKY
12.3.4.1. Company Details
12.3.4.2. Historical Roadmap
12.3.4.3. Revenue and Operating Income
12.3.4.4. Business Strategy
12.3.4.5. Recent Developments
12.3.5. Charter Communication
12.3.5.1. Company Details
12.3.5.2. Historical Roadmap
12.3.5.3. Revenue and Operating Income
12.3.5.4. Business Strategy
12.3.5.5. Recent Developments
12.3.6. Verizon Communication
12.3.6.1. Company Details
12.3.6.2. Historical Roadmap
12.3.6.3. Revenue and Operating Income
12.3.6.4. Business Strategy
12.3.6.5. Recent Developments
12.3.7. Bell Canada
12.3.7.1. Company Details
12.3.7.2. Historical Roadmap
12.3.7.3. Revenue and Operating Income
12.3.7.4. Business Strategy
12.3.7.5. Recent Developments
12.3.8. Orange S.A
12.3.8.1. Company Details
12.3.8.2. Historical Roadmap
12.3.8.3. Revenue and Operating Income
12.3.8.4. Business Strategy
12.3.8.5. Recent Developments
12.3.9. Bharti Airtel
12.3.9.1. Company Details
12.3.9.2. Historical Roadmap
12.3.9.3. Revenue and Operating Income
12.3.9.4. Business Strategy
12.3.9.5. Recent Developments
12.3.10. Consolidated Communications
12.3.10.1. Company Details
12.3.10.2. Historical Roadmap
12.3.10.3. Revenue and Operating Income
12.3.10.4. Business Strategy
12.3.10.5. Recent Developments
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List of Tables
Table 01: Global Market Size, By Service, 2022 to 2032 (US$ Million)
Table 02: Global Market Size (US$ Million) Forecast, By Region, 2022 to 2032
Table 03: North America Market Size (US$ Million) Forecast, By Country, 2022 to 2032
Table 04: Europe Market Size Forecast, By Service, 2022 to 2032 (US$ Million)
Table 05: Europe Market Size Forecast, By Country, 2022 to 2032 (US$ Million)
Table 06: Asia Pacific Market Size Forecast, By Service, 2022 to 2032 (US$ Million)
Table 07: Asia Pacific Market Size (US$ Million) Forecast, By Country, 2022 to 2032
Table 08: MEA Market Size Forecast, by Service Type, 2022 to 2032 (US$ Million)
Table 09: MEA Market Size Forecast, by Country, 2022 to 2032 (US$ Million)
Table 10: Latin America Market Size Forecast, By Service, 2022 to 2032 (US$ Million)
Table 11: Latin America Market Size Forecast, By Country, 2022 to 2032 (US$ Million)
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List of Charts
Figure 01: Global Market Size (US$ Million) Forecast, 2022 to 2032
Figure 02: Global Market Size (Subscriptions, Million) Forecast, 2022 to 2032
Figure 03: Global Market Value Share Analysis By, Service, 2021 and 2032
Figure 04: Global Free-to-Air Market Size (US$ Million) Forecast, 2022 to 2032
Figure 05: Global Pay TV Market Size (US$ Million) Forecast, 2022 to 2032
Figure 06: Market Value Share Analysis By, Region Type, 2021 and 2032
Figure 07: North America Market Size (US$ Million) Forecast, 2022 to 2032
Figure 08: North America Market Value Share Analysis, By Service Type, 2021 and 2032
Figure 09: The US Market Size Forecast, 2022 to 2032 (US$ Million)
Figure 10: The US Market, By Service (% Share)
Figure 11: Free-to-air service (US$ Million)
Figure 12: Pay TV service (US$ Million)
Figure 13: Canada Market Size Forecast, 2022 to 2032 (US$ Million)
Figure 14: Canada Market, By Service (% Share)
Figure 15: Free-to-air service (US$ Million)
Figure 16: Pay TV service (US$ Million)
Figure 17: Europe Market Size Forecast, 2022 to 2032 (US$ Million)
Figure 18: Europe Market Value Share Analysis, By Service Type, 2021 and 2032
Figure 19: Europe Market Value Share Analysis, By Country, 2021 and 2032
Figure 20: France Market Size Forecast, 2022 to 2032 (US$ Million)
Figure 21: France Market, By Service (% Share)
Figure 22: Free-to-air service (US$ Million)
Figure 23: Pay TV service (US$ Million)
Figure 24: Germany Market Size Forecast, 2022 to 2032 (US$ Million)
Figure 25: Germany Market By, Service (% Share)
Figure 26: Free-to-air service (US$ Million)
Figure 27: Pay TV service (US$ Million)
Figure 28: Asia Pacific Market Size Forecast, 2022 to 2032 (US$ Million)
Figure 29: Asia Pacific Market Value Share Analysis, By Service Type, 2021 and 2032
Figure 30: Asia Pacific Market Value Share Analysis, By Country, 2021 and 2032
Figure 31: India Market Size (US$ Million) Forecast, 2022 to 2032
Figure 32: India Market, By Service (% share)
Figure 33: Free-to-air service (US$ Million)
Figure 34: Pay TV service (US$ Million)
Figure 35: China Market Size (US$ Million) Forecast, 2022 to 2032
Figure 36: China Market, By Service (% share)
Figure 37: Free-to-air service (US$ Million)
Figure 38: Pay TV service (US$ Million)
Figure 39: MEA Market Size Forecast, 2022 to 2032 (US$ Million)
Figure 40: MEA Market Value Share Analysis, by Service Type, 2021 and 2032
Figure 41: MEA Market Value Share Analysis, by Country, 2021 and 2032
Figure 42: South Africa Market Size Forecast, 2022 to 2032 (US$ Million)
Figure 43: South Africa Market, by Service Type (% Share)
Figure 44: Free-to-air Service (US$ Million)
Figure 45: Pay TV Service (US$ Million)
Figure 46: GCC Market Size Forecast, 2022 to 2032 (US$ Million)
Figure 47: GCC Market, by Service Type (% Share)
Figure 48: Free-to-air Service (US$ Million)
Figure 49: Pay TV Service (US$ Million)
Figure 50: Latin America Market Size Forecast, 2022 to 2032 (US$ Million)
Figure 51: Latin America Market Value Share Analysis, by Service Type, 2021 and 2032
Figure 52: Latin America Market Value Share Analysis, By Country, 2021 and 2032
Figure 53: Argentina Market Size Forecast, 2022 to 2032 (US$ Million)
Figure 54: Argentina Market, by Service (% Share)
Figure 55: Free-to-air service (US$ Million)
Figure 56: Pay TV service (US$ Million)
Figure 57: Brazil Market Size (US$ Million) Forecast, 2022 to 2032
Figure 58: Brazil Market, by Service (% Share)
Figure 59: Free-to-air service (US$ Million)
Figure 60: Pay TV service (US$ Million)
Figure 61: Global Market Share Analysis, by Company (2021)
