Mobile Marketing Industry Outlook from 2024 to 2034

The mobile marketing landscape is projected to generate US$ 184.5 million in 2024. Mobile marketing market revenue is predicted to reach US$ 1,440.9 million by 2034. A CAGR of 22.8% is expected for the mobile marketing market during the forecast period.

Attributes Key Insights
Mobile Marketing Value in 2024 US$ 184.5 million
Projected Industry Value in 2034 US$ 1,440.9 million
Value-based CAGR from 2024 to 2034 22.8%

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Mobile Marketing Industry Trends and Highlights

Consumers in modern times utilize their smartphones for a wide variety of everyday tasks, such as ordering food, purchasing clothing, and enjoying entertainment. With the advent of mobile devices, mobile marketing has become one of the most effective methods for promoting and developing brands.

The increased concerns about privacy are leading mobile marketers to pay greater attention to data privacy regulations. Users' consent and data usage transparency were important considerations when developing mobile marketing strategies.

A significant portion of mobile marketing was conducted through social media platforms. By providing faster and more reliable connectivity, 5G networks are expected to influence mobile marketing significantly. Mobile ads could load faster, content experiences could be richer, and augmented reality technology could flourish.

Key Mobile Marketing Industry Trends

  • With users spending more time on their phones, mobile advertising continues to grow.
  • Mobile advertising has become more effective as mobile users have grown and advertisers have allocated more budgets to this platform.
  • Video content has become more prevalent as mobile marketing has grown.
  • Marketing personalized and targeted marketing strategies are becoming more important for marketers.
  • Mobile marketing campaigns often focus on personalizing content and advertisements.
  • AR and VR technologies are being integrated into mobile marketing. To create immersive and interactive user experiences, brands are exploring innovative ways to use AR and VR.
  • Mobile app retargeting and embedded advertising can help advertisers reach users directly within their preferred apps.
  • Due to the growing number of internet users accessing information via mobile devices, mobile search engine optimization (SEO) has become more important.
  • With the advent of voice-activated assistants on mobile devices, voice search optimization has become more important.
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Sudip Saha

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2019 to 2023 Historical Analysis vs. 2024 to 2034 Market Forecast Projections

Mobile marketing was worth US$ 153.7 million in 2023. A CAGR of 19% was recorded between 2019 and 2023 for the market. Advertising ecosystems have thrived independently without much regulation in the digital space because of the rapid development of the digital space.

Increasing consumer control and the influence of large corporations will mean adjustments to different parts of the value chain. Consumers and corporations are all regulating privacy around the world.

Companies must adapt to changing marketing landscapes as more regulations are passed, forcing them to pivot their strategies to remain competitive. As a result, the modern marketer must strike the perfect balance between personalizing and understanding the customers' needs to share meaningful messages.

Attributes Details
HCAGR from 2019 to 2023 19%
FCAGR from 2024 to 2034 22.8%

Mobile Marketing Industry Drivers

With mobile phones becoming more mainstream, mobile marketing's potential reach continues to grow. With more than a billion mobile phone users, marketers are targeting and engaging a broader audience by targeting and engaging them with mobile phones.

Connectivity has become faster and more reliable with the advent of high-speed wireless networks, such as 5G. Mobile marketing campaigns can now be designed and implemented seamlessly, giving businesses new possibilities.

The growing popularity of digital trends has sparked a boom in mobile marketing worldwide. With mobile devices becoming more popular, marketers can reach and engage their target audiences through various mobile marketing channels.

Using mobile marketing, marketing professionals can reach targeted demographics, interests, and geographic locations. Precision targeting improves the effectiveness of marketing campaigns by providing mobile users with tailored and relevant content.

Businesses are creating mobile-friendly experiences to cater to the growing use of smartphones to conduct online business. A mobile-friendly website and app and a responsive design are essential to mobile marketing strategies.

Marketing for mobile devices is not limited to them. Social media and email marketing are often integrated with offline sales. By combining these channels, companies can cohesively reach and engage consumers across multiple channels.

Consumer buying behaviour is significantly affected by mobile marketing. Increasing customer loyalty, influencing purchase decisions, and speeding up the purchasing process are all benefits of this technology. Mobile marketing plays an important role in engaging B2B customers and driving revenue.

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Mobile Marketing Industry Restraints

The right avenue is being used for mobile marketing to reach the right audience. Identifying the most effective channels will help marketers reach their target audiences. Mobile marketing campaigns can be difficult to measure regarding effectiveness and ROI. Hence, the market is expected to slow down.

The mobile marketing space is fiercely competitive, with many marketers fighting for attention. Small business owners find it challenging to stand out from their competitors and capture the attention of their audience. There are a variety of screen sizes available on mobile devices, and the page rendering speed varies as well. Optimizing and displaying content across different platforms and devices poses a challenge for marketers.

Privacy concerns play an important role in mobile marketing. Consumer backlash can be avoided by protecting mobile channels from unethical marketers with ethical practices and strong privacy principles. Keeping up with technological advances in the mobile industry can present a challenge for marketers.

Continuous learning and adapting are required to keep pace with the latest technologies, tools, and trends. Advertisers face a challenge as ad-blocking software is increasingly available on mobile devices. Ad-blocking apps and browser features can reduce mobile advertising campaigns' reach and effectiveness.

Comparative View of Adjacent Markets

Future Market Insights studied the social video advertising and social advertising tools markets. Social media advertising tools primarily drive mobile marketing. Through these tools, marketers can now target specific audiences on social media platforms and deliver customized ads to those audiences. Social advertising tools can assist marketers in reaching a wider audience, increasing brand visibility, and creating a more engaging brand experience.

Mobile Marketing Market:

Attributes Mobile Marketing Market
Anticipated CAGR from 2024 to 2034 22.8%
Market Value in 2024 US$ 184.5 million
Growth Factor
  • Using 5G technologies and complying with privacy laws is expected to drive the market.
Opportunity
  • Improving the user experience and conversion rate of mobile apps for e-commerce businesses will create opportunities.

Social Video Advertising Market:

Attributes Social Video Advertising Market
Anticipated CAGR from 2022 to 2032 30.2%
Market Value in 2022 US$ 14.1 billion
Growth Factor
  • The consumption of digital content on a wide range of over-the-top platforms is expected to drive demand in the future.
Future Opportunities
  • Adaptive channels and rapid technological advancement will provide opportunities.

Social Advertising Tools Market:

Attributes Social Advertising Tools Market
Anticipated CAGR from 2022 to 2032 10.1%
Estimated Value in 2022 US$ 128,729 million
Growth Factor
  • As organizations across different industries increase their investment in digital advertising, the growth of the global social advertising tools market is forecasted to accelerate.
Future Opportunities
  • Travel brand awareness and mobile ticketing is expected to create opportunities in the market.

Country-wise Insights

The following table shows the top five countries by revenue, led by Australia and Japan. To provide a seamless user experience, cohesive marketing campaigns are developed across multiple channels, including mobile. These two countries are predicted to boost their mobile marketing efforts through 2034.

Forecast CAGRs of 2024 to 2034

Attributes Details
United States 20.7%
Germany 22.3%
Japan 24.1%
China 23.3%
Australia 26.3%

Increased Subscriptions in the United States are expected to widen Scope for Mobile Marketing

Mobile marketing has become a mainstream activity in the United States over the last few years. Throughout 2034, a CAGR of 20.7% is forecast for the market. Mobile marketing platforms and services are becoming increasingly popular in the United States.

Innovations for advanced technology have been pioneered in the United States, making the country an early adopter and a leader in innovative initiatives. Due to increased competition to attract and retain customers, organizations have also increased their expenditures on automated marketing.

Over 450 million USA wireless subscribers access the internet via their mobile phones, and 84.2% do so via their mobile devices. Users' purchasing decisions are increasingly influenced by their mobile devices. Consumers use all retail store apps, local business searches, and price and review checks.

Demand for Personalized Content in Germany to Boost Demand for Mobile Marketing

Germany is expected to dominate the mobile marketing market. Germany is projected to register a CAGR of 22.3% during the forecast period. Mobile-first businesses have benefited from rapid digitization in Germany, resulting in more focus on mobile app marketing. As the number of mobile users in the country increases, marketers increasingly rely on mobile marketing strategies.

Germany has a large mobile phone user base, making mobile marketing an interesting and rewarding experience. The demand for relevant and personalized content from marketers is increasing as consumers' expectations change. Advertising online and mobile marketing are closely related in Germany. With the domestic market dominating the sector, mobile advertising plays a significant role in the broader digital advertising landscape in Germany.

The Popularity of Mobile Games in Japan will Drive Mobile Marketing

Mobile marketing is expected to be a major market in Japan for the next few years. The market is expected to record a CAGR of 24.1% during the forecast period. Mobile marketers from different industries will benefit from the growing mobile app market in the country. With features like camera phones and 3G mobile broadband, Japan was an early adopter of mobile phone technology. The popularity of mobile gaming in Japan reached its peak in the early 2000s.

Mobile advertising has played a major role in the transformation of technology and advertising in recent years. Apps that are both gaming-related and non-gaming-related will have a continued impact on the mobile market in the country.

Several studies have examined mobile advertising from consumers' perspectives in Japan. Consumers in Japan place a high value on information and credibility when determining the value of advertising. The smartphone market in Japan plays a significant role in the market's success.

Smartphone Use Drives Mobile Marketing Business in China

Mobile marketing is becoming increasingly popular in China. The market is anticipated to reach a 23.3% CAGR by 2034. Mobile manufacturing and sales are expected to drive mobile marketing demand in the coming years. Mobile marketing will be increasingly popular in China due to the growing number of apps and the social media presence of consumers. The mobile payment industry has exploded in China, opening up new marketing opportunities for mobile marketing.

Advertising expenditures for mobile marketing in China have surpassed those for desktop marketing, indicating its increasing importance. Consumer outreach and advertising are increasingly conducted through mobile devices. With many smartphone users, China's mobile phone market is massive. Over 1.3 billion people own mobile phones in the country. Marketing campaigns targeting mobile users have the opportunity to reach a large audience.

Rising Mobile Applications are Likely to Gain Substantial Demand in Australia

Australia is expected to drive mobile marketing demand in the coming years. By 2034, the market is expected to expand at a CAGR of 26.3%. Mobile applications and services are becoming increasingly popular among Australian consumers. The success of mobile marketing can be attributed to a variety of factors, including mobile speed and user experience.

Several mobile marketing agencies in Australia have also begun to leverage out-of-home advertising in addition to mobile marketing for reaching consumers, for example, digital billboards on trucks with high-resolution display screens, to engage with them and reach them.

Mobile app marketing is becoming increasingly popular in Australia as marketers strive to drive app installation and customer engagement. Among the strategies employed to increase app visibility and user acquisition are app store optimization (ASO), promotion on social media, influencer marketing, and targeted marketing.

Category-wise Insights

According to market forecasts, large enterprises will hold a majority share of 65% over the forecast period. According to estimates, mobile web will hold a 22% market share by 2024.

Attributes Details
Mobile Web Market Share in 2024 22%
Large Enterprises Market Share in 2024 65%

High-Speed Internet will Drive the Demand for Mobile Web Access

According to the forecast, the mobile web market is expected to grow rapidly over the forecast period. Mobile web will account for 22% of global market share by 2024. The benefits of mobile-optimized websites include seamless access and easy navigation on mobile devices. Responsive, fast-loading, and easy-to-navigate mobile sites are all key components of mobile-optimized websites.

Creating mobile-friendly content is imperative to capturing the attention of mobile users. Concise content and mobile-friendly design are essential for the growth of mobile marketing. An effective way to engage users is to add multimedia elements to the content.

Mobile web analytics tools can analyze user behavior on mobile websites. By analyzing this data, mobile marketing strategies can be optimized for better results by gaining insight into user engagement and conversion rates.

Mobile Marketing to be explored extensively by Large Enterprises to better Engage Target Audiences

Large enterprises will experience an increase in demand because of an increase in innovative products for users. Large enterprises are expected to hold a 65.0% global market share by 2024. Large enterprises use SMS marketing to communicate directly with their customers. As part of their engagement strategy, they provide their audience with personalized news updates, promotional offers, and upcoming promotions.

Mobile apps are often developed by large companies to provide seamless and personalized experiences to their customers. These applications can handle various tasks, including e-commerce, customer service, loyalty programs, and engagement with brands. Companies can offer value-added services to their customers through mobile apps.

Large enterprises target their customers according to their location with location-based marketing. Geolocation data allows companies to communicate effectively with customers by sending relevant offers, recommendations, and notifications to customers' nearby stores and other locations.

Users' behaviours, engagement, and conversions on mobile platforms are tracked and analyzed using mobile analytics tools. Making data-driven decisions is made easier by understanding customer preferences.

Competitive Landscape

The market is fragmented with so many international and local competitors. Companies like these gain market share by merging, acquiring, and expanding their product lines.

  • In May 2023, Xsolla, the leading global video game commerce platform for global brands, partnered with YouAppi, providing global brands with mobile marketing solutions. Through the collaboration, mobile game developers and publishers will be able to provide retargeting campaigns that will increase revenue from existing players and increase the number of players visiting a website.
  • In August 2023, Vibes announced new AI engines for mobile marketing campaigns. A machine learning (ML) engine developed by Vibes, Nexus, brings Vibes' platform to the next level.

Report Scope

Attributes Details
Estimated Market Size in 2024 US$ 184.5 million
Projected Market Valuation in 2034 US$ 1,440.9 million
Value-based CAGR 2024 to 2034 22.8%
Forecast Period 2024 to 2034
Historical Data Available for 2019 to 2023
Market Analysis Value in US$ million
Key Regions Covered
  • North America
  • Latin America
  • Western Europe
  • Eastern Europe
  • South Asia and Pacific
  • East Asia
  • The Middle East & Africa
Key Market Segments Covered
  • Enterprise Size
  • Solution
  • End-use
  • Region
Key Countries Profiled
  • The United States
  • Canada
  • Brazil
  • Mexico
  • Germany
  • The United Kingdom
  • France
  • Spain
  • Italy
  • Poland
  • Russia
  • Czech Republic
  • Romania
  • India
  • Bangladesh
  • Australia
  • New Zealand
  • China
  • Japan
  • South Korea
  • GCC Countries
  • South Africa
  • Israel
Key Companies Profiled
  • IBM Corporation
  • Alphabet Inc.(Google)
  • InMobi
  • Millennial Media
  • Marketo (Adobe Inc.)
  • Amobee Inc. (Singapore Telecommunications Ltd.)
  • Flurry Inc.
  • Salesforce.com Inc.
  • Oracle Corp.
  • Chartboost Inc.
  • SAS Institute Inc.

Mobile Marketing Market: Market Segmentation

By Enterprise Size:

  • Large Enterprises
  • Small & Medium Enterprises

By Solution:

  • Mobile Web
  • SMS
  • Location-Based Marketing
  • In-App Messages
  • Push Notifications
  • QR Codes
  • MMS
  • Others

By End Use:

  • Retail
  • Media & Entertainment
  • Travel
  • Automotive
  • Healthcare
  • IT & Telecom
  • BFSI
  • Others

By Region:

  • North America
  • Latin America
  • Western Europe
  • Eastern Europe
  • South Asia and Pacific
  • East Asia
  • Middle East and Africa

Frequently Asked Questions

What is the expected valuation of the Mobile Marketing Landscape in 2024?

The mobile marketing ecosystem is forecast to be valued at US$ 184.5 million in 2024.

What is the projected CAGR for the Mobile Marketing Market from 2024 to 2034?

The mobile marketing space is projected to expand at a 22.8% CAGR from 2024 to 2034.

How much valuation is projected for the mobile marketing market by 2034?

The mobile marketing market is projected to reach a valuation of US$ 1,440.9 million by 2034.

Which Enterprises are effectively utilizing Mobile Marketing platforms?

Large enterprises are expected to make maximum use of mobile marketing, comprising 65% of all organizations.

Which country dominates the Mobile Marketing Market?

With a CAGR of 26.3%, Australia is expected to dominate the market for mobile marketing.

Which solution type is expected to hold the maximum share in the mobile marketing market?

The mobile web segment is expected to account for 22% of the market.

Table of Content

1. Executive Summary

    1.1. Global Market Outlook

    1.2. Demand-side Trends

    1.3. Supply-side Trends

    1.4. Technology Roadmap Analysis

    1.5. Analysis and Recommendations

2. Market Overview

    2.1. Market Coverage / Taxonomy

    2.2. Market Definition / Scope / Limitations

3. Market Background

    3.1. Market Dynamics

        3.1.1. Drivers

        3.1.2. Restraints

        3.1.3. Opportunity

        3.1.4. Trends

    3.2. Scenario Forecast

        3.2.1. Demand in Optimistic Scenario

        3.2.2. Demand in Likely Scenario

        3.2.3. Demand in Conservative Scenario

    3.3. Opportunity Map Analysis

    3.4. Investment Feasibility Matrix

    3.5. PESTLE and Porter’s Analysis

    3.6. Regulatory Landscape

        3.6.1. By Key Regions

        3.6.2. By Key Countries

    3.7. Regional Parent Market Outlook

4. Global Market Analysis 2019 to 2023 and Forecast, 2024 to 2034

    4.1. Historical Market Size Value (US$ Million) Analysis, 2019 to 2023

    4.2. Current and Future Market Size Value (US$ Million) Projections, 2024 to 2034

        4.2.1. Y-o-Y Growth Trend Analysis

        4.2.2. Absolute $ Opportunity Analysis

5. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Enterprise Size

    5.1. Introduction / Key Findings

    5.2. Historical Market Size Value (US$ Million) Analysis By Enterprise Size, 2019 to 2023

    5.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Enterprise Size, 2024 to 2034

        5.3.1. Large Enterprises

        5.3.2. Small & Medium Enterprises

    5.4. Y-o-Y Growth Trend Analysis By Enterprise Size, 2019 to 2023

    5.5. Absolute $ Opportunity Analysis By Enterprise Size, 2024 to 2034

6. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Solution

    6.1. Introduction / Key Findings

    6.2. Historical Market Size Value (US$ Million) Analysis By Solution, 2019 to 2023

    6.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Solution, 2024 to 2034

        6.3.1. Mobile Web

        6.3.2. SMS

        6.3.3. Location-Based Marketing

        6.3.4. In-App Messages

        6.3.5. Push Notifications

        6.3.6. QR Codes

        6.3.7. MMS

        6.3.8. Others

    6.4. Y-o-Y Growth Trend Analysis By Solution, 2019 to 2023

    6.5. Absolute $ Opportunity Analysis By Solution, 2024 to 2034

7. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By End-Use

    7.1. Introduction / Key Findings

    7.2. Historical Market Size Value (US$ Million) Analysis By End-Use, 2019 to 2023

    7.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By End-Use, 2024 to 2034

        7.3.1. Retail

        7.3.2. Media & Entertainment

        7.3.3. Travel

        7.3.4. Automotive

        7.3.5. Healthcare

        7.3.6. IT & Telecom

        7.3.7. BFSI

        7.3.8. Others

    7.4. Y-o-Y Growth Trend Analysis By End-Use, 2019 to 2023

    7.5. Absolute $ Opportunity Analysis By End-Use, 2024 to 2034

8. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Region

    8.1. Introduction

    8.2. Historical Market Size Value (US$ Million) Analysis By Region, 2019 to 2023

    8.3. Current Market Size Value (US$ Million) Analysis and Forecast By Region, 2024 to 2034

        8.3.1. North America

        8.3.2. Latin America

        8.3.3. Western Europe

        8.3.4. Eastern Europe

        8.3.5. South Asia and Pacific

        8.3.6. East Asia

        8.3.7. Middle East and Africa

    8.4. Market Attractiveness Analysis By Region

9. North America Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country

    9.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023

    9.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034

        9.2.1. By Country

            9.2.1.1. USA

            9.2.1.2. Canada

        9.2.2. By Enterprise Size

        9.2.3. By Solution

        9.2.4. By End-Use

    9.3. Market Attractiveness Analysis

        9.3.1. By Country

        9.3.2. By Enterprise Size

        9.3.3. By Solution

        9.3.4. By End-Use

    9.4. Key Takeaways

10. Latin America Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country

    10.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023

    10.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034

        10.2.1. By Country

            10.2.1.1. Brazil

            10.2.1.2. Mexico

            10.2.1.3. Rest of Latin America

        10.2.2. By Enterprise Size

        10.2.3. By Solution

        10.2.4. By End-Use

    10.3. Market Attractiveness Analysis

        10.3.1. By Country

        10.3.2. By Enterprise Size

        10.3.3. By Solution

        10.3.4. By End-Use

    10.4. Key Takeaways

11. Western Europe Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country

    11.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023

    11.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034

        11.2.1. By Country

            11.2.1.1. Germany

            11.2.1.2. UK

            11.2.1.3. France

            11.2.1.4. Spain

            11.2.1.5. Italy

            11.2.1.6. Rest of Western Europe

        11.2.2. By Enterprise Size

        11.2.3. By Solution

        11.2.4. By End-Use

    11.3. Market Attractiveness Analysis

        11.3.1. By Country

        11.3.2. By Enterprise Size

        11.3.3. By Solution

        11.3.4. By End-Use

    11.4. Key Takeaways

12. Eastern Europe Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country

    12.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023

    12.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034

        12.2.1. By Country

            12.2.1.1. Poland

            12.2.1.2. Russia

            12.2.1.3. Czech Republic

            12.2.1.4. Romania

            12.2.1.5. Rest of Eastern Europe

        12.2.2. By Enterprise Size

        12.2.3. By Solution

        12.2.4. By End-Use

    12.3. Market Attractiveness Analysis

        12.3.1. By Country

        12.3.2. By Enterprise Size

        12.3.3. By Solution

        12.3.4. By End-Use

    12.4. Key Takeaways

13. South Asia and Pacific Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country

    13.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023

    13.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034

        13.2.1. By Country

            13.2.1.1. India

            13.2.1.2. Bangladesh

            13.2.1.3. Australia

            13.2.1.4. New Zealand

            13.2.1.5. Rest of South Asia and Pacific

        13.2.2. By Enterprise Size

        13.2.3. By Solution

        13.2.4. By End-Use

    13.3. Market Attractiveness Analysis

        13.3.1. By Country

        13.3.2. By Enterprise Size

        13.3.3. By Solution

        13.3.4. By End-Use

    13.4. Key Takeaways

14. East Asia Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country

    14.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023

    14.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034

        14.2.1. By Country

            14.2.1.1. China

            14.2.1.2. Japan

            14.2.1.3. South Korea

        14.2.2. By Enterprise Size

        14.2.3. By Solution

        14.2.4. By End-Use

    14.3. Market Attractiveness Analysis

        14.3.1. By Country

        14.3.2. By Enterprise Size

        14.3.3. By Solution

        14.3.4. By End-Use

    14.4. Key Takeaways

15. Middle East and Africa Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country

    15.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023

    15.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034

        15.2.1. By Country

            15.2.1.1. GCC Countries

            15.2.1.2. South Africa

            15.2.1.3. Israel

            15.2.1.4. Rest of MEA

        15.2.2. By Enterprise Size

        15.2.3. By Solution

        15.2.4. By End-Use

    15.3. Market Attractiveness Analysis

        15.3.1. By Country

        15.3.2. By Enterprise Size

        15.3.3. By Solution

        15.3.4. By End-Use

    15.4. Key Takeaways

16. Key Countries Market Analysis

    16.1. USA

        16.1.1. Pricing Analysis

        16.1.2. Market Share Analysis, 2023

            16.1.2.1. By Enterprise Size

            16.1.2.2. By Solution

            16.1.2.3. By End-Use

    16.2. Canada

        16.2.1. Pricing Analysis

        16.2.2. Market Share Analysis, 2023

            16.2.2.1. By Enterprise Size

            16.2.2.2. By Solution

            16.2.2.3. By End-Use

    16.3. Brazil

        16.3.1. Pricing Analysis

        16.3.2. Market Share Analysis, 2023

            16.3.2.1. By Enterprise Size

            16.3.2.2. By Solution

            16.3.2.3. By End-Use

    16.4. Mexico

        16.4.1. Pricing Analysis

        16.4.2. Market Share Analysis, 2023

            16.4.2.1. By Enterprise Size

            16.4.2.2. By Solution

            16.4.2.3. By End-Use

    16.5. Germany

        16.5.1. Pricing Analysis

        16.5.2. Market Share Analysis, 2023

            16.5.2.1. By Enterprise Size

            16.5.2.2. By Solution

            16.5.2.3. By End-Use

    16.6. UK

        16.6.1. Pricing Analysis

        16.6.2. Market Share Analysis, 2023

            16.6.2.1. By Enterprise Size

            16.6.2.2. By Solution

            16.6.2.3. By End-Use

    16.7. France

        16.7.1. Pricing Analysis

        16.7.2. Market Share Analysis, 2023

            16.7.2.1. By Enterprise Size

            16.7.2.2. By Solution

            16.7.2.3. By End-Use

    16.8. Spain

        16.8.1. Pricing Analysis

        16.8.2. Market Share Analysis, 2023

            16.8.2.1. By Enterprise Size

            16.8.2.2. By Solution

            16.8.2.3. By End-Use

    16.9. Italy

        16.9.1. Pricing Analysis

        16.9.2. Market Share Analysis, 2023

            16.9.2.1. By Enterprise Size

            16.9.2.2. By Solution

            16.9.2.3. By End-Use

    16.10. Poland

        16.10.1. Pricing Analysis

        16.10.2. Market Share Analysis, 2023

            16.10.2.1. By Enterprise Size

            16.10.2.2. By Solution

            16.10.2.3. By End-Use

    16.11. Russia

        16.11.1. Pricing Analysis

        16.11.2. Market Share Analysis, 2023

            16.11.2.1. By Enterprise Size

            16.11.2.2. By Solution

            16.11.2.3. By End-Use

    16.12. Czech Republic

        16.12.1. Pricing Analysis

        16.12.2. Market Share Analysis, 2023

            16.12.2.1. By Enterprise Size

            16.12.2.2. By Solution

            16.12.2.3. By End-Use

    16.13. Romania

        16.13.1. Pricing Analysis

        16.13.2. Market Share Analysis, 2023

            16.13.2.1. By Enterprise Size

            16.13.2.2. By Solution

            16.13.2.3. By End-Use

    16.14. India

        16.14.1. Pricing Analysis

        16.14.2. Market Share Analysis, 2023

            16.14.2.1. By Enterprise Size

            16.14.2.2. By Solution

            16.14.2.3. By End-Use

    16.15. Bangladesh

        16.15.1. Pricing Analysis

        16.15.2. Market Share Analysis, 2023

            16.15.2.1. By Enterprise Size

            16.15.2.2. By Solution

            16.15.2.3. By End-Use

    16.16. Australia

        16.16.1. Pricing Analysis

        16.16.2. Market Share Analysis, 2023

            16.16.2.1. By Enterprise Size

            16.16.2.2. By Solution

            16.16.2.3. By End-Use

    16.17. New Zealand

        16.17.1. Pricing Analysis

        16.17.2. Market Share Analysis, 2023

            16.17.2.1. By Enterprise Size

            16.17.2.2. By Solution

            16.17.2.3. By End-Use

    16.18. China

        16.18.1. Pricing Analysis

        16.18.2. Market Share Analysis, 2023

            16.18.2.1. By Enterprise Size

            16.18.2.2. By Solution

            16.18.2.3. By End-Use

    16.19. Japan

        16.19.1. Pricing Analysis

        16.19.2. Market Share Analysis, 2023

            16.19.2.1. By Enterprise Size

            16.19.2.2. By Solution

            16.19.2.3. By End-Use

    16.20. South Korea

        16.20.1. Pricing Analysis

        16.20.2. Market Share Analysis, 2023

            16.20.2.1. By Enterprise Size

            16.20.2.2. By Solution

            16.20.2.3. By End-Use

    16.21. GCC Countries

        16.21.1. Pricing Analysis

        16.21.2. Market Share Analysis, 2023

            16.21.2.1. By Enterprise Size

            16.21.2.2. By Solution

            16.21.2.3. By End-Use

    16.22. South Africa

        16.22.1. Pricing Analysis

        16.22.2. Market Share Analysis, 2023

            16.22.2.1. By Enterprise Size

            16.22.2.2. By Solution

            16.22.2.3. By End-Use

    16.23. Israel

        16.23.1. Pricing Analysis

        16.23.2. Market Share Analysis, 2023

            16.23.2.1. By Enterprise Size

            16.23.2.2. By Solution

            16.23.2.3. By End-Use

17. Market Structure Analysis

    17.1. Competition Dashboard

    17.2. Competition Benchmarking

    17.3. Market Share Analysis of Top Players

        17.3.1. By Regional

        17.3.2. By Enterprise Size

        17.3.3. By Solution

        17.3.4. By End-Use

18. Competition Analysis

    18.1. Competition Deep Dive

        18.1.1. IBM Corporation

            18.1.1.1. Overview

            18.1.1.2. Product Portfolio

            18.1.1.3. Profitability by Market Segments

            18.1.1.4. Sales Footprint

            18.1.1.5. Strategy Overview

                18.1.1.5.1. Marketing Strategy

        18.1.2. Alphabet Inc. (Google)

            18.1.2.1. Overview

            18.1.2.2. Product Portfolio

            18.1.2.3. Profitability by Market Segments

            18.1.2.4. Sales Footprint

            18.1.2.5. Strategy Overview

                18.1.2.5.1. Marketing Strategy

        18.1.3. InMobi

            18.1.3.1. Overview

            18.1.3.2. Product Portfolio

            18.1.3.3. Profitability by Market Segments

            18.1.3.4. Sales Footprint

            18.1.3.5. Strategy Overview

                18.1.3.5.1. Marketing Strategy

        18.1.4. Millennial Media

            18.1.4.1. Overview

            18.1.4.2. Product Portfolio

            18.1.4.3. Profitability by Market Segments

            18.1.4.4. Sales Footprint

            18.1.4.5. Strategy Overview

                18.1.4.5.1. Marketing Strategy

        18.1.5. Marketo (Adobe Inc.)

            18.1.5.1. Overview

            18.1.5.2. Product Portfolio

            18.1.5.3. Profitability by Market Segments

            18.1.5.4. Sales Footprint

            18.1.5.5. Strategy Overview

                18.1.5.5.1. Marketing Strategy

        18.1.6. Amobee Inc. (Singapore Telecommunications Ltd)

            18.1.6.1. Overview

            18.1.6.2. Product Portfolio

            18.1.6.3. Profitability by Market Segments

            18.1.6.4. Sales Footprint

            18.1.6.5. Strategy Overview

                18.1.6.5.1. Marketing Strategy

        18.1.7. Flurry Inc.

            18.1.7.1. Overview

            18.1.7.2. Product Portfolio

            18.1.7.3. Profitability by Market Segments

            18.1.7.4. Sales Footprint

            18.1.7.5. Strategy Overview

                18.1.7.5.1. Marketing Strategy

        18.1.8. Salesforce.com Inc.

            18.1.8.1. Overview

            18.1.8.2. Product Portfolio

            18.1.8.3. Profitability by Market Segments

            18.1.8.4. Sales Footprint

            18.1.8.5. Strategy Overview

                18.1.8.5.1. Marketing Strategy

        18.1.9. Oracle Corp.

            18.1.9.1. Overview

            18.1.9.2. Product Portfolio

            18.1.9.3. Profitability by Market Segments

            18.1.9.4. Sales Footprint

            18.1.9.5. Strategy Overview

                18.1.9.5.1. Marketing Strategy

        18.1.10. Chartboost Inc.

            18.1.10.1. Overview

            18.1.10.2. Product Portfolio

            18.1.10.3. Profitability by Market Segments

            18.1.10.4. Sales Footprint

            18.1.10.5. Strategy Overview

                18.1.10.5.1. Marketing Strategy

        18.1.11. SAS Institute Inc.

            18.1.11.1. Overview

            18.1.11.2. Product Portfolio

            18.1.11.3. Profitability by Market Segments

            18.1.11.4. Sales Footprint

            18.1.11.5. Strategy Overview

                18.1.11.5.1. Marketing Strategy

19. Assumptions & Acronyms Used

20. Research Methodology

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