Mobile Application Market- Global Industry Outlook, Trends and Demand 2016

An Incisive, In-depth Analysis on the Mobile Application Market

This study offers a comprehensive, 360 degree analysis on the Mobile Application market, bringing to fore insights that can help stakeholders identify the opportunities as well as challenges. It tracks the global Mobile Application market across key regions, and offers in-depth commentary and accurate quantitative insights. The study also includes incisive competitive landscape analysis, and provides key recommendations to market players on winning imperatives and successful strategies.

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APEJ should retain its leadership crown in the global mobile application market throughout the forecast period

APEJ is a highly populous, fast growing region that includes dynamic economies such as China, India, Singapore, Thailand, Indonesia and Australia. A good proportion of these countries are mobile first or mobile only providing limitless opportunities to companies actively involved in the global mobile application market. While China is currently the largest market at roughly $7 Billion according to 2016 data, India is anticipated to catapult ahead during the later half of the forecast period and register an astounding CAGR of 24.7%. All other markets in the region are only predicted to show single digit CAGR growth, making India the El Dorado that mobile application market companies would do well to target. By the year 2026, revenue from the India mobile application market is estimated to be nearly $3 Billion more than China, the second largest market.

Google Play trumps the Apple App Store in APEJ

The Apple App Store is dominant in affluent regions of the world such as North America and Western Europe. However, it is nowhere near the Google Play Store in the APEJ region. Revenue from the Apple App Store in the APEJ mobile application market was close to $5 Billion in 2016, while Google Play recorded a revenue of around $8 Billion in the same year. By the year 2026, this chasm should become even more markedly pronounced with a revenue difference of nearly $10 Billion in favour of Google Play. The CAGR of the Google Play segment for the forecast period is predicted to be 12.4%.

Games has the maximum revenue while Travel shows the maximum growth in the APEJ mobile application market

By end use, Games will account for a lion’s share of revenue in the APEJ mobile application market, reaching a valuation of close to $18 Billion in the year 2026 from roughly $6 Billion in 2016, i.e. a CAGR of 11.4%. However, travel will record a substantially higher CAGR of 15% during the forecast period in the APEJ mobile application market.

Japan will remain the smallest market but one in which mobile gaming is strong

Japan is a nation well-known for its economic strength, highly developed mobile infrastructure and being home to a population that is almost always on the bleeding edge of technology. Even with a relatively small population especially when compared to North America or APEJ, a CAGR of 6.8% for the decade can be expected, leading to a revenue of a little over $3 Billion. By end use, the Games segment is likely to drop to a little more than a third of the total market revenue share by the year 2026 from almost half the revenue share in 2016, representing a CAGR of 6.2%. Companies looking to enter the Japan mobile application market should target Google Play as opposed to the Apple App Store as it is likely to maintain its dominance in this highly influential regional market.

mobile application market

“Games end use segment expected to be the dominant revenue generator in the global mobile application market

Smartphones have all but replaced personal computers, gaming consoles, MP3 players, calculators, cameras and many more devices. They have become a ‘one-stop’ solution for many people. The primary use case (and revenue generator) in the global mobile application market is mobile gaming and it is anticipated to remain so throughout the forecast period 2016 – 2026. The Games segment by end use in the global mobile application market generated a revenue of more than US$ 18 Billion worldwide in 2016. This segment is predicted to record a CAGR of 9% and be worth more than US$ 42 Billion in 2026. The Games segment is likely to account for close to 45% market share in the global mobile application market by the end of the forecast period and therefore, its importance can hardly be overstated for any player wishing to enter this segment.”

--- Analyst – ICT, Future Market Insights

In a new report titled “Mobile Application Market: Global Industry Analysis and Opportunity Assessment, 2016–2026”, Future Market Insights presents a thorough, comprehensive and robust analysis of the global mobile application market. We have studied the global mobile application market on the basis of key geographical regions across the world and have provided a decadal forecast for the period 2016-2026. We have spoken at length about the numerous developments that can be expected in the highly dynamic and fast-changing global mobile application market on the basis of different trends. The report also highlights the key drivers, restraints, opportunities and threats in the global mobile application market to enable existing and new market players to plan their business strategies. Our analysts have extensively studied the global mobile application market and have given their expert opinion on the current scenario and future developments that can be expected in the global mobile application market.

The global mobile application market report begins with an executive summary that gives a brief overview of what the report entails. This is followed by the market outlook that projects the anticipated growth rate over the forecast period. The global mobile application market outlook includes the taxonomy and key market definitions. The CAGR, Y-o-Y growth rate and absolute dollar opportunity analysis are provided for every year in the decadal study of the global mobile application market. A brief history till the present day and value chain analysis focussing on all stages in the global mobile application market supply chain are mentioned for the readers’ perusal. We have also highlighted the market dynamics based on the demand and supply balance.

Global Mobile Application Market: Segmentation

By Store Type	By End Use	By Region
Apple App Store	Games	North America
Google Play	Media & Entertainment	Latin America
Others	Healthcare	Western Europe
	Education	Eastern Europe
	Travel	APEJ excl. Japan
	Shopping	Japan
	Others	MEA

The next section of the global mobile application market report talks about Basis Points Share (BPS) analysis along with the Y-o-Y growth projections. The absolute dollar opportunity of each market segment along with the market size forecast at the end of the study period has been provided. The market attractiveness and some of the prominent trends that can be expected in the global mobile application market in the medium to long term have also been mentioned.

The next section of the global mobile application market reports focusses on the market attractiveness and forecast of the different market segments in each of the seven key assessed regions. The Basis Point Share, Y-o-Y growth projections and key trends are mentioned along with the absolute dollar opportunity of the largest markets in every region. Prominent trends as well as the drivers and restraints specific to a certain region have been highlighted. This can be extremely useful to companies wishing to target only one or two high-growth regions in the global mobile application market. We then provide information on the competitive landscape of the global mobile application market. Some of the biggest companies in the industry such as Google, Microsoft, Samsung Electronics, and Apple have been profiled here. A SWOT analysis gives us an idea about the current market position of these companies, threats they face and future opportunities that they could potentially exploit. The last section touches upon the acronyms and assumptions that we have used in the global mobile application market report to enable our readers to comprehend our analysis of the global mobile application market and make strategic business decisions.

Our research methodology

We have profiled the global mobile application market using in-depth primary and secondary research. Our primary research encapsulates the key market data and information gathered through extensive interviews with industry players and other key stakeholders of the global mobile application market. Data thus acquired is validated using the triangulation method and further scrutinised using advanced tools to acquire pertinent qualitative and quantitative insights into the dynamics of the global mobile application market.