The global digital marketing software market demand is anticipated to be valued at US$ 68,814 million in 2023 and is forecasted to expand at a CAGR of 14.5% from 2023 to 2033. The market is expected to value at US$ 2, 66,523 million by 2033.
Growth is attributed to the increasing penetration of software implementation in organizations. From 2018 to 2022, a CAGR of 14% was registered for the digital marketing software market.
Digital marketing software helps in promoting the brand by enhancing customer experience through a digital channel. Further, increasing competition has compelled marketers to change marketing strategies and growing internet penetration are two factors attributing to the increase in the adoption of digital marketing software for the organization.
Digital marketing software assists in maintaining and sustaining long-term relationships with clients through social network sites, mobile applications, and instant messaging. Furthermore, digital marketing software that helps to target audiences, generate reports and analytics, create landing pages, and perform all other types of promotion techniques can consider online marketing software.
Report Attributes | Details |
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Growth Rate (2018 to 2022) | 14% CAGR |
Projected Growth Rate (2023 to 2033) | 14.5% CAGR |
Expected Market Value (2023) | US$ 68,814 million |
Anticipated Forecast Value (2033) | US$ 2,66,523 million |
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Increasing internet subscribers and growing adoption of mobile devices are the factors responsible for the growth of the digital marketing software market over the forecast period.
Digital marketing cloud software is expected to propel market growth owing to its various attributes such as easy accessibility, cost-effectiveness, automatic integrations, and minimum IT investment. In addition, the growing inclination toward mobile marketing and social media marketing are the two factors coupled together to drive the digital marketing software market in recent years.
Numerous obstacles are likely to pose a challenge to market growth, although the digital marketing software market has numerous end-uses. Data-protection challenges, privacy issues, and administration requiring comprehensive reporting on user behavior are the restraints of the digital marketing software market.
Continuously changing technology and platforms are the biggest challenge to the digital marketing software market and may hinder the growth of the market. Also, digital marketing software requires a strong internet connection like LAN or WAN. Inadequate network infrastructure in developing countries may pose a challenge to the growth of the market.
High transparency of pricing and increased price competition and high maintenance costs due to the continuously evolving environment may pose challenges to the growth of the market.
North America was the notable market for the digital marketing software market and the trend is expected to continue into the forecast period owing to the rapid digitalization in the region. Also, the region is forecasted to have a 38% total digital marketing software market share.
North America is expected to be the next dominant region witnessing high adoption rates for the digital marketing software market during the forecast period. With rapid technological development and an increasing number of organizations in North America, demand for the digital marketing software market is anticipated to rise in the region. Also, the increasing sales of mobile phones, tablets, and laptops in the region boost the growth of the market.
According to Future Market Insights, Europe is expected to provide immense growth opportunities for the digital marketing software market due to the expansion of the business sector in the region. Additionally, the digital marketing software market is expected to witness sustained growth over the forecast period.
Europe accounts for a total 23% share of the global digital marketing software market. With increasing technological investments, the number of organizations and businesses is also growing in the nation. The presence of prominent digital marketing software market vendors and providers also benefits Europe’s digital marketing software market.
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SmartSites, Open Moves, Deutch, OpenMoves, DirectOnline Marketing, HOP Online, and Demandworks, are some of the startup companies operating in the digital marketing software market.
Some of the key participants present in the global cloud printing services market include SAS Institute Inc, Adobe Systems, Hewlett-Packard (HP), IBM Corporation, Hubspot, Oracle Corporation, Microsoft Corporation, SAP AG, Marketo, and Salesforce.Com Inc. among others.
Attributed to the presence of such a high number of participants, the market is highly competitive. While global players such as SAS Institute Inc, Adobe Systems, and Hewlett-Packard (HP) account for considerable market size, a few regional-level players are also operating across key growth regions, particularly in the Asia Pacific.
Report Attributes | Details |
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Growth Rate | CAGR of 14.3 % from 2023 to 2033 |
Expected Market Value (2023) | US$ 68,814 million |
Anticipated Forecast Value (2033) | US$ 2,66,523 million |
Base Year for Estimation | 2022 |
Historical Data | 2018 to 2022 |
Forecast Period | 2023 to 2033 |
Quantitative Units | Revenue in US$ million and CAGR from 2023 to 2033 |
Report Coverage | Revenue Forecast, Volume Forecast, Company Ranking, Competitive Landscape, Growth Factors, Trends, and Pricing Analysis |
Segments Covered |
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Regions Covered |
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Key Countries Profiled |
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Key Companies Profiled |
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Customization | Available Upon Request |
The market is anticipated to be valued US$ 68,814 million in 2023.
Up until 2033, the market is anticipated to develop at a CAGR of 14.5%.
The global market expanded at a quicker CAGR of 14% between 2018 and 2022.
By 2033, the market is anticipated to be worth US$ 2, 66,523 million.
A 38% share of the global market is anticipated for North America.
In total, Europe holds a 23% market share for digital marketing software worldwide.
1. Executive Summary 1.1. Global Market Outlook 1.2. Demand-side Trends 1.3. Supply-side Trends 1.4. Technology Roadmap Analysis 1.5. Analysis and Recommendations 2. Market Overview 2.1. Market Coverage / Taxonomy 2.2. Market Definition / Scope / Limitations 3. Market Background 3.1. Market Dynamics 3.1.1. Drivers 3.1.2. Restraints 3.1.3. Opportunity 3.1.4. Trends 3.2. Scenario Forecast 3.2.1. Demand in Optimistic Scenario 3.2.2. Demand in Likely Scenario 3.2.3. Demand in Conservative Scenario 3.3. Opportunity Map Analysis 3.4. Investment Feasibility Matrix 3.5. PESTLE and Porter’s Analysis 3.6. Regulatory Landscape 3.6.1. By Key Regions 3.6.2. By Key Countries 3.7. Regional Parent Market Outlook 4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033 4.1. Historical Market Size Value (US$ Million) Analysis, 2018 to 2022 4.2. Current and Future Market Size Value (US$ Million) Projections, 2023 to 2033 4.2.1. Y-o-Y Growth Trend Analysis 4.2.2. Absolute $ Opportunity Analysis 5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Service 5.1. Introduction / Key Findings 5.2. Historical Market Size Value (US$ Million) Analysis By Service, 2018 to 2022 5.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Service, 2023 to 2033 5.3.1. Deployment and Integration 5.3.2. Professional Digital Marketing Services Software 5.3.3. Managed Digital Marketing Services Software 5.4. Y-o-Y Growth Trend Analysis By Service, 2018 to 2022 5.5. Absolute $ Opportunity Analysis By Service, 2023 to 2033 6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Software 6.1. Introduction / Key Findings 6.2. Historical Market Size Value (US$ Million) Analysis By Software, 2018 to 2022 6.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Software, 2023 to 2033 6.3.1. E-Commerce 6.3.2. Web Content Management (WCM) 6.3.3. CRM 6.3.4. E-Mails 6.3.5. Web Analytics 6.3.6. Automation Software 6.3.7. Social CRM 6.4. Y-o-Y Growth Trend Analysis By Software, 2018 to 2022 6.5. Absolute $ Opportunity Analysis By Software, 2023 to 2033 7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Deployment 7.1. Introduction / Key Findings 7.2. Historical Market Size Value (US$ Million) Analysis By Deployment , 2018 to 2022 7.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Deployment , 2023 to 2033 7.3.1. Cloud Based 7.3.2. On Premise 7.4. Y-o-Y Growth Trend Analysis By Deployment , 2018 to 2022 7.5. Absolute $ Opportunity Analysis By Deployment , 2023 to 2033 8. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Application 8.1. Introduction / Key Findings 8.2. Historical Market Size Value (US$ Million) Analysis By Application, 2018 to 2022 8.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Application, 2023 to 2033 8.3.1. BFSI 8.3.2. Manufacturing 8.3.3. Telecom and IT 8.3.4. Energy 8.3.5. Healthcare and Life Sciences 8.3.6. Education 8.3.7. Public Sector & Utilities 8.3.8. Retail 8.4. Y-o-Y Growth Trend Analysis By Application, 2018 to 2022 8.5. Absolute $ Opportunity Analysis By Application, 2023 to 2033 9. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region 9.1. Introduction 9.2. Historical Market Size Value (US$ Million) Analysis By Region, 2018 to 2022 9.3. Current Market Size Value (US$ Million) Analysis and Forecast By Region, 2023 to 2033 9.3.1. North America 9.3.2. Latin America 9.3.3. Western Europe 9.3.4. Eastern Europe 9.3.5. South Asia and Pacific 9.3.6. East Asia 9.3.7. Middle East and Africa 9.4. Market Attractiveness Analysis By Region 10. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 10.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022 10.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033 10.2.1. By Country 10.2.1.1. USA. 10.2.1.2. Canada 10.2.2. By Service 10.2.3. By Software 10.2.4. By Deployment 10.2.5. By Application 10.3. Market Attractiveness Analysis 10.3.1. By Country 10.3.2. By Service 10.3.3. By Software 10.3.4. By Deployment 10.3.5. By Application 10.4. Key Takeaways 11. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 11.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022 11.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033 11.2.1. By Country 11.2.1.1. Brazil 11.2.1.2. Mexico 11.2.1.3. Rest of Latin America 11.2.2. By Service 11.2.3. By Software 11.2.4. By Deployment 11.2.5. By Application 11.3. Market Attractiveness Analysis 11.3.1. By Country 11.3.2. By Service 11.3.3. By Software 11.3.4. By Deployment 11.3.5. By Application 11.4. Key Takeaways 12. Western Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 12.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022 12.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033 12.2.1. By Country 12.2.1.1. Germany 12.2.1.2. United Kingdom. 12.2.1.3. France 12.2.1.4. Spain 12.2.1.5. Italy 12.2.1.6. Rest of Western Europe 12.2.2. By Service 12.2.3. By Software 12.2.4. By Deployment 12.2.5. By Application 12.3. Market Attractiveness Analysis 12.3.1. By Country 12.3.2. By Service 12.3.3. By Software 12.3.4. By Deployment 12.3.5. By Application 12.4. Key Takeaways 13. Eastern Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 13.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022 13.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033 13.2.1. By Country 13.2.1.1. Poland 13.2.1.2. Russia 13.2.1.3. Czech Republic 13.2.1.4. Romania 13.2.1.5. Rest of Eastern Europe 13.2.2. By Service 13.2.3. By Software 13.2.4. By Deployment 13.2.5. By Application 13.3. Market Attractiveness Analysis 13.3.1. By Country 13.3.2. By Service 13.3.3. By Software 13.3.4. By Deployment 13.3.5. By Application 13.4. Key Takeaways 14. South Asia and Pacific Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 14.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022 14.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033 14.2.1. By Country 14.2.1.1. India 14.2.1.2. Bangladesh 14.2.1.3. Australia 14.2.1.4. New Zealand 14.2.1.5. Rest of South Asia and Pacific 14.2.2. By Service 14.2.3. By Software 14.2.4. By Deployment 14.2.5. By Application 14.3. Market Attractiveness Analysis 14.3.1. By Country 14.3.2. By Service 14.3.3. By Software 14.3.4. By Deployment 14.3.5. By Application 14.4. Key Takeaways 15. East Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 15.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022 15.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033 15.2.1. By Country 15.2.1.1. China 15.2.1.2. Japan 15.2.1.3. South Korea 15.2.2. By Service 15.2.3. By Software 15.2.4. By Deployment 15.2.5. By Application 15.3. Market Attractiveness Analysis 15.3.1. By Country 15.3.2. By Service 15.3.3. By Software 15.3.4. By Deployment 15.3.5. By Application 15.4. Key Takeaways 16. Middle East and Africa Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 16.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022 16.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033 16.2.1. By Country 16.2.1.1. GCC Countries 16.2.1.2. South Africa 16.2.1.3. Israel 16.2.1.4. Rest of MEA 16.2.2. By Service 16.2.3. By Software 16.2.4. By Deployment 16.2.5. By Application 16.3. Market Attractiveness Analysis 16.3.1. By Country 16.3.2. By Service 16.3.3. By Software 16.3.4. By Deployment 16.3.5. By Application 16.4. Key Takeaways 17. Key Countries Market Analysis 17.1. USA. 17.1.1. Pricing Analysis 17.1.2. Market Share Analysis, 2022 17.1.2.1. By Service 17.1.2.2. By Software 17.1.2.3. By Deployment 17.1.2.4. By Application 17.2. Canada 17.2.1. Pricing Analysis 17.2.2. Market Share Analysis, 2022 17.2.2.1. By Service 17.2.2.2. By Software 17.2.2.3. By Deployment 17.2.2.4. By Application 17.3. Brazil 17.3.1. Pricing Analysis 17.3.2. Market Share Analysis, 2022 17.3.2.1. By Service 17.3.2.2. By Software 17.3.2.3. By Deployment 17.3.2.4. By Application 17.4. Mexico 17.4.1. Pricing Analysis 17.4.2. Market Share Analysis, 2022 17.4.2.1. By Service 17.4.2.2. By Software 17.4.2.3. By Deployment 17.4.2.4. By Application 17.5. Germany 17.5.1. Pricing Analysis 17.5.2. Market Share Analysis, 2022 17.5.2.1. By Service 17.5.2.2. By Software 17.5.2.3. By Deployment 17.5.2.4. By Application 17.6. United Kingdom. 17.6.1. Pricing Analysis 17.6.2. Market Share Analysis, 2022 17.6.2.1. By Service 17.6.2.2. By Software 17.6.2.3. By Deployment 17.6.2.4. By Application 17.7. France 17.7.1. Pricing Analysis 17.7.2. Market Share Analysis, 2022 17.7.2.1. By Service 17.7.2.2. By Software 17.7.2.3. By Deployment 17.7.2.4. By Application 17.8. Spain 17.8.1. Pricing Analysis 17.8.2. Market Share Analysis, 2022 17.8.2.1. By Service 17.8.2.2. By Software 17.8.2.3. By Deployment 17.8.2.4. By Application 17.9. Italy 17.9.1. Pricing Analysis 17.9.2. Market Share Analysis, 2022 17.9.2.1. By Service 17.9.2.2. By Software 17.9.2.3. By Deployment 17.9.2.4. By Application 17.10. Poland 17.10.1. Pricing Analysis 17.10.2. Market Share Analysis, 2022 17.10.2.1. By Service 17.10.2.2. By Software 17.10.2.3. By Deployment 17.10.2.4. By Application 17.11. Russia 17.11.1. Pricing Analysis 17.11.2. Market Share Analysis, 2022 17.11.2.1. By Service 17.11.2.2. By Software 17.11.2.3. By Deployment 17.11.2.4. By Application 17.12. Czech Republic 17.12.1. Pricing Analysis 17.12.2. Market Share Analysis, 2022 17.12.2.1. By Service 17.12.2.2. By Software 17.12.2.3. By Deployment 17.12.2.4. By Application 17.13. Romania 17.13.1. Pricing Analysis 17.13.2. Market Share Analysis, 2022 17.13.2.1. By Service 17.13.2.2. By Software 17.13.2.3. By Deployment 17.13.2.4. By Application 17.14. India 17.14.1. Pricing Analysis 17.14.2. Market Share Analysis, 2022 17.14.2.1. By Service 17.14.2.2. By Software 17.14.2.3. By Deployment 17.14.2.4. By Application 17.15. Bangladesh 17.15.1. Pricing Analysis 17.15.2. Market Share Analysis, 2022 17.15.2.1. By Service 17.15.2.2. By Software 17.15.2.3. By Deployment 17.15.2.4. By Application 17.16. Australia 17.16.1. Pricing Analysis 17.16.2. Market Share Analysis, 2022 17.16.2.1. By Service 17.16.2.2. By Software 17.16.2.3. By Deployment 17.16.2.4. By Application 17.17. New Zealand 17.17.1. Pricing Analysis 17.17.2. Market Share Analysis, 2022 17.17.2.1. By Service 17.17.2.2. By Software 17.17.2.3. By Deployment 17.17.2.4. By Application 17.18. China 17.18.1. Pricing Analysis 17.18.2. Market Share Analysis, 2022 17.18.2.1. By Service 17.18.2.2. By Software 17.18.2.3. By Deployment 17.18.2.4. By Application 17.19. Japan 17.19.1. Pricing Analysis 17.19.2. Market Share Analysis, 2022 17.19.2.1. By Service 17.19.2.2. By Software 17.19.2.3. By Deployment 17.19.2.4. By Application 17.20. South Korea 17.20.1. Pricing Analysis 17.20.2. Market Share Analysis, 2022 17.20.2.1. By Service 17.20.2.2. By Software 17.20.2.3. By Deployment 17.20.2.4. By Application 17.21. GCC Countries 17.21.1. Pricing Analysis 17.21.2. Market Share Analysis, 2022 17.21.2.1. By Service 17.21.2.2. By Software 17.21.2.3. By Deployment 17.21.2.4. By Application 17.22. South Africa 17.22.1. Pricing Analysis 17.22.2. Market Share Analysis, 2022 17.22.2.1. By Service 17.22.2.2. By Software 17.22.2.3. By Deployment 17.22.2.4. By Application 17.23. Israel 17.23.1. Pricing Analysis 17.23.2. Market Share Analysis, 2022 17.23.2.1. By Service 17.23.2.2. By Software 17.23.2.3. By Deployment 17.23.2.4. By Application 18. Market Structure Analysis 18.1. Competition Dashboard 18.2. Competition Benchmarking 18.3. Market Share Analysis of Top Players 18.3.1. By Regional 18.3.2. By Service 18.3.3. By Software 18.3.4. By Deployment 18.3.5. By Application 19. Competition Analysis 19.1. Competition Deep Dive 19.1.1. SAS Institute Inc. 19.1.1.1. Overview 19.1.1.2. Product Portfolio 19.1.1.3. Profitability by Market Segments 19.1.1.4. Sales Footprint 19.1.1.5. Strategy Overview 19.1.1.5.1. Marketing Strategy 19.1.2. Adobe Systems 19.1.2.1. Overview 19.1.2.2. Product Portfolio 19.1.2.3. Profitability by Market Segments 19.1.2.4. Sales Footprint 19.1.2.5. Strategy Overview 19.1.2.5.1. Marketing Strategy 19.1.3. Hewlett-Packard (HP) 19.1.3.1. Overview 19.1.3.2. Product Portfolio 19.1.3.3. Profitability by Market Segments 19.1.3.4. Sales Footprint 19.1.3.5. Strategy Overview 19.1.3.5.1. Marketing Strategy 19.1.4. IBM Corporation 19.1.4.1. Overview 19.1.4.2. Product Portfolio 19.1.4.3. Profitability by Market Segments 19.1.4.4. Sales Footprint 19.1.4.5. Strategy Overview 19.1.4.5.1. Marketing Strategy 19.1.5. Hubspot 19.1.5.1. Overview 19.1.5.2. Product Portfolio 19.1.5.3. Profitability by Market Segments 19.1.5.4. Sales Footprint 19.1.5.5. Strategy Overview 19.1.5.5.1. Marketing Strategy 19.1.6. Oracle Corporation 19.1.6.1. Overview 19.1.6.2. Product Portfolio 19.1.6.3. Profitability by Market Segments 19.1.6.4. Sales Footprint 19.1.6.5. Strategy Overview 19.1.6.5.1. Marketing Strategy 19.1.7. Microsoft Corporation 19.1.7.1. Overview 19.1.7.2. Product Portfolio 19.1.7.3. Profitability by Market Segments 19.1.7.4. Sales Footprint 19.1.7.5. Strategy Overview 19.1.7.5.1. Marketing Strategy 19.1.8. SAP AG 19.1.8.1. Overview 19.1.8.2. Product Portfolio 19.1.8.3. Profitability by Market Segments 19.1.8.4. Sales Footprint 19.1.8.5. Strategy Overview 19.1.8.5.1. Marketing Strategy 19.1.9. Marketo 19.1.9.1. Overview 19.1.9.2. Product Portfolio 19.1.9.3. Profitability by Market Segments 19.1.9.4. Sales Footprint 19.1.9.5. Strategy Overview 19.1.9.5.1. Marketing Strategy 19.1.10. Salesforce.Com Inc. 19.1.10.1. Overview 19.1.10.2. Product Portfolio 19.1.10.3. Profitability by Market Segments 19.1.10.4. Sales Footprint 19.1.10.5. Strategy Overview 19.1.10.5.1. Marketing Strategy 20. Assumptions & Acronyms Used 21. Research Methodology
Technology
May 2022
REP-GB-14688
299 pages
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