Market Players Stay Focused on Direct to Fabric (DTF) Printing
Direct to Fabric (DTF) printing is highly suitable while considering non-polyester fibers such as silk, cotton, and nylon. Additionally, polyester applications that need deep ink penetration, including printing on flags, leverage this direct process technique. The DTF printing process would generate over 50% total returns to stakeholders over the decade ahead. Direct to garment (DTG) printing also captures a relevant share in overall market revenue. However, this is slow and cost-prohibitive, and, as such, is expected to witness drop in adoption.
North America - Epicenter of Investment Opportunities
North America, capturing around one-third of total revenue growth, continues to offer value-creation opportunities in the digital textile printing market. Strong presence of digital natives and leading players are propelling market growth in this developed region. Furthermore, this study reveals that, the U.S. represents the most worthwhile digital textile printing market. While Latin America’s market is seeing top-line growth, the markets in East Asia and Europe will enter the billion-dollar club towards the end of the projection period.
Promotional and Marketing Campaigns - Prospective Application Area
End-use industries such as personal care, food & beverages, automotive, and pharmacy are embracing digital textile printing on their sales advertising tools such as shopping points and banners. Sales promotions play an instrumental role in enhancing customer engagement and retention.
Compared to flexographic printing machines, digital textile printing delivers greater visibility, elegance, and eye-catching graphics to banners and displays. Rising competition in the market is spurring promotional activities, and, as such, brand owners are increasingly turning to digital textile printing equipment.
How Growth will Unfold
Sublimation inks offer prolonged service life and better stability, and are thus are a favorable option for digital textile printing on polyester used in the fashion, sports, and furnishing industries. Around 5 out of 10 market players prefer sublimation inks for digital textile printing. Reactive inks, on the other hand, are preferable for inking cotton and other natural fibers at home and in art studios with high quality. That being said, their usage will slide in the coming years, as they lead to soil contamination.
DIGITAL TEXTILE PRINTING MARKET TAXONOMY
The global digital textile printing market is segmented in detail to cover every aspect of the market and present a complete market intelligence approach to the readers.
Printing Process
- Direct to Garment (DTG)
- Dye Sublimation
- Direct to Fabric (DTF)
Ink
- Sublimation
- Reactive
- Acid
- Direct Disperse
- Pigment
Substrate
- Cotton
- Silk
- Rayon
- Linen
- Polyester
- Others (Wool)
End Use
- Clothing
- Households
- Display
- Technical Textiles
Region
- North America
- Latin America
- Europe
- South Asia
- East Asia
- Oceania
- MEA
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by - Sudip Saha, Managing Director and Co-Founder of Future Market Insights
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