Digital Textile Printing Market to Click US$ 8 Bn in 2029
Digital printing technology has been making tremendous strides in various end-use markets, and the textile industry holds the potential to stand out amongst them. FMI finds that, printed textiles account for around one-fifth of overall textile manufacturing, and around 15 billion meters of fabric is printed each day. Moreover, the need to achieve reduced carbon footprint as well as operational efficiency is influencing the printing industry to proactively move towards digital printing technologies. As per FMI’s study, the global deployment of digital textile printing solutions will value over US$ 8 Bn by 2029.
Digital Textile Printing Market - Key Research Findings
- The global digital textile printing market reached a value of US$ 1.5 Bn in 2018.
- The direct to fabric (DTF) segment of digital textile printing holds around 60% of the global market value.
- By substrate, silk is estimated to account for more than 50% of the global digital textile printing market.
- North America continues to maintain its lead in the global digital textile printing market.
Key Factors Shaping Digital Textile Printing Market
Preference for Digital Textile Printing Gaining Significant Traction among Millennial
Millennial are reflected to be initiators, as they are progressively preferring high graphic printed and artistically designed textiles and apparel, with smaller lead times. Millennials are impatient, and they want to have things more quickly than ever. Approximately, more than 25% of the U.S. population are millennials. Since the end of the economic crisis, millennial spending on merchandise has been rising every year.
Increasing demand for high graphic printed textiles and creative designs among millennials is driving the growth of the global digital textile printing market. Digital textile printing businesses have spotted the gap between demand and supply, and are expanding their production capacities and sales networks. This has led to increasing imports of digital textile printing graphic film from South Korea, China, and some European countries. Manufacturers are increasingly adopting heat transfer printing to achieve high clarity, glossy, and eye-catching graphics on apparel.
Direct to garment printing (DTG) is an important segment in the global digital textile printing market. T-shirt printing is the major end use application in the global digital textile printing market.
Rising Penetration of Digital Textile Printing for Promotional & Marketing Activities
Industries such as personal care, food & beverages, automotive, pharmacy, and other end-use industries are adopting digital textile printing on their sales advertising tools such as shopping banners made from fabric. Increasing competition in the market has led to more promotional activities.
Today, advertising is costlier and less effective at driving revenues, as increased advertisement exposure on audio and video platforms has contributed to a decrease in consumer interest. Sales promotion has a direct positive impact on sales, and can boost purchasing incentive. Compared to flexographic printing, which is most widely used in the printing of advertising banners, digital textile printing offers high visibility, elegance, and eye-catching graphics. Digital textile printing can achieve various color shades and color combinations, as well as complex designs.
The COVID-19 pandemic has compelled customers across the world to reimagine their workspaces, fundamentally. As a response to social distancing and large-scale lockdowns, end-use industries are turning to digital solutions to maintain a certain extent of normalcy. While conventional printing houses are seeing a decline in their production, digital textile printing is considered as a viable alternative, as it offers highly customized prints in a reduced time span. Moreover, it carries the benefits of straightforward operations and lesser workers, which is a significant advantage during periods of labor scarcity, such as now.
Digital Textile Printing Market: Structure Analysis
- The number of players competing for a part of the pie of the global digital textile printing market is increasing with each passing year.
- Tier-1 players are increasing their investments in R&D activities and product innovations.
- Strategic acquisition of smaller or local players for firmer global footprint remains a key focus area of leading market players.
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Report Metrics |
Details |
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Base Year Considered |
2019 |
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Actual Estimates/ Historical Data |
2014 - 2018 |
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Forecast Period |
2019 - 2029 |
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Market Value (2019) |
US$ 1.5 Bn |
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Segments Covered |
Printing Process, Ink, Substrate, End Use, and Region |
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Regions Covered |
North America, Latin America, Europe, South Asia, East Asia, Oceania, and MEA |
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Key Players |
HP Inc., Seiko Epson Corporation, Ricoh Co Ltd., Konica Minolta, Inc., Mimaki Engineering Co., Ltd., Durst Phototechnik AG, HGS Machines Pvt. Ltd., Tex India Enterprises Pvt Ltd, Home Decor Studio, Chelsey Chelsey, SMR India Private Limited, DG Prints Fab., Arunam Digital Prints, Sandaw Digitex., and Aeoon Technologies GmbH. |
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Report Coverage |
Revenue Forecasts, Company Share, Competitive Landscape, Growth Factors, and Trends |
Market Players Stay Focused on Direct to Fabric (DTF) Printing
Direct to Fabric (DTF) printing is highly suitable while considering non-polyester fibers such as silk, cotton, and nylon. Additionally, polyester applications that need deep ink penetration, including printing on flags, leverage this direct process technique. The DTF printing process would generate over 50% total returns to stakeholders over the decade ahead. Direct to garment (DTG) printing also captures a relevant share in overall market revenue. However, this is slow and cost-prohibitive, and, as such, is expected to witness drop in adoption.
North America - Epicenter of Investment Opportunities
North America, capturing around one-third of total revenue growth, continues to offer value-creation opportunities in the digital textile printing market. Strong presence of digital natives and leading players are propelling market growth in this developed region. Furthermore, this study reveals that, the U.S. represents the most worthwhile digital textile printing market. While Latin America’s market is seeing top-line growth, the markets in East Asia and Europe will enter the billion-dollar club towards the end of the projection period.
Promotional and Marketing Campaigns - Prospective Application Area
End-use industries such as personal care, food & beverages, automotive, and pharmacy are embracing digital textile printing on their sales advertising tools such as shopping points and banners. Sales promotions play an instrumental role in enhancing customer engagement and retention. Compared to flexographic printing machines, digital textile printing delivers greater visibility, elegance, and eye-catching graphics to banners and displays. Rising competition in the market is spurring promotional activities, and, as such, brand owners are increasingly turning to digital textile printing equipment.
Direct to Fabric (DTF) printing holds leading value proportion
Direct to Garment (DTG) printing to slide
Sublimation inks stay atop
Reactive inks to falter
Silk remains the preferred substrate
Preference for cotton to decline
High adoption in displays
Application in clothing to drop
How Growth will Unfold
Sublimation inks offer prolonged service life and better stability, and are thus are a favorable option for digital textile printing on polyester used in the fashion, sports, and furnishing industries. Around 5 out of 10 market players prefer sublimation inks for digital textile printing. Reactive inks, on the other hand, are preferable for inking cotton and other natural fibers at home and in art studios with high quality. That being said, their usage will slide in the coming years, as they lead to soil contamination.
* This data is only a representation. Actual data may vary and will be available in report.
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Overview
A recent market study published by Future Market Insights on the digital textile printing market includes global industry analysis of 2014-2018 and opportunity assessment for 2019-2029, and delivers a comprehensive assessment of the most important market dynamics. After conducting thorough research on the historic as well as current growth parameters, growth prospects of the digital textile printing market are obtained with maximum precision.
Digital Textile Printing Market Taxonomy
The global digital textile printing market is segmented in detail to cover every aspect of the market and present a complete market intelligence approach to the readers.
Printing Process
- Direct to Garment (DTG)
- Dye Sublimation
- Direct to Fabric (DTF)
Ink
- Sublimation
- Reactive
- Acid
- Direct Disperse
- Pigment
Substrate
- Cotton
- Silk
- Rayon
- Linen
- Polyester
- Others (Wool)
End Use
- Clothing
- Households
- Display
- Technical Textiles
Region
- North America
- Latin America
- Europe
- South Asia
- East Asia
- Oceania
- MEA
What's Included
The report begins with an executive summary of the digital textile printing market, which includes key findings and statistical analysis of the market. It also includes demand and supply-side trends pertaining to the digital textile printing market.
Readers can find the definition and detailed taxonomy of the digital textile printing market in this chapter, which will help them understand basic information about the market. Along with this, comprehensive information pertaining to digital textile printing and its properties are provided in this section. It also highlights the inclusions and exclusions to help readers understand the scope of the digital textile printing market report.
In this chapter key trends of global digital textile printing market has been included and latest product innovation is included in the report.
In this chapter product adoption & product USP is included in the report.
This section explains the global market value analysis and forecast for the digital textile printing market market during the forecast period of 2019-2029. This chapter includes a detailed analysis of the historical digital textile printing market market, along with opportunity analysis for the future. Readers can also find the absolute $ opportunity for the current year (2019), and an incremental $ opportunity for the forecast period (2019-2029). Along with this, pricing analysis of the digital textile printing market market at the regional level has also been provided in this section. This chapter also explains the global market volume analysis and forecast for the digital textile printing market market over the forecast period.
In this chapter, pricing analysis by product type is considered in the report.
This chapter provides details about the digital textile printing market based on printing process, and has been classified into direct to garment (DTG), dye sublimation, and direct to fabric (DTF). Readers can understand market attractiveness analysis of digital textile printing based on printing process.
This chapter provides details about the digital textile printing market based on ink, and has been classified into sublimation, reactive, acid, direct dispense and pigment. Through this chapter, readers can understand market attractiveness analysis based on ink.
This chapter provides details about the digital textile printing market based on ink, and has been classified into cotton, silk, rayon, linen, polyester, others (wool, etc.). Through this chapter, readers can understand market attractiveness analysis based on substrate.
This chapter provides details about the digital textile printing market based on end use, and has been classified into clothing, technical textiles, carpets & curtains, flags and banners and other household. Through this chapter, readers can understand market attractiveness analysis based on end use.
This chapter explains how the digital textile printing market is expected to grow across various geographic regions such as North America, Latin America, Europe, South Asia, East Asia, the Middle East and Africa (MEA), and Oceania.
This chapter includes detailed analysis of the growth of the North America digital textile printing market, along with country-wise assessment that includes the U.S. and Canada. Readers can also find pricing analysis, regional trends, and market growth based on printing process, ink type, substrate and end use and countries in North America.
This chapter provides the growth scenario of the digital textile printing market in countries in Latin America such as Brazil, Mexico, and the Rest of Latin America. Along with this, assessment of the market across target segments has also been provided.
Important growth prospects of the digital textile printing market in several countries such as Germany, Italy, France, U.K., Spain, Benelux, Russia and Rest of Europe are included in this chapter.
India, Indonesia, Thailand, Malaysia, and the rest of South Asia are among the leading countries in the South Asia region, which are prime subjects of assessment to obtain growth prospects of the South Asia Digital Textile Printing market. Readers can find detailed information about growth parameters of the South Asia Digital Textile Printing market during the forecast period in this chapter.
This chapter highlights the growth of the digital textile printing market in East Asia by focusing on China, Japan, and South Korea. This section also helps readers understand key factors that are responsible for the growth of the digital textile printing market in East Asia.
This chapter provides information about how the digital textile printing market is anticipated to grow in major countries in the Oceania region such as Australia & New Zealand during the forecast period.
This chapter provides information about how the digital textile printing market is anticipated to grow in major countries in the Middle East & Africa region such as GCC Countries, Turkey, Northern Africa, South Africa and Rest of Middle East & Africa during the forecast period.
This chapter provides information about how the digital textile printing market is anticipated to grow in major countries in the Emerging region such as China, India & Brazil during the forecast period.
In this chapter, readers can find detailed information about tier analysis and market concentration of key players in the digital textile printing market, along with their market presence analysis by region and product portfolio.
In this chapter, readers can find a comprehensive list of prominent stakeholders in the digital textile printing market, along with detailed information about each company, which includes company overview, revenue shares, strategic overview, and recent company developments. Some of the market players featured in the report are HP Inc., Seiko Epson Corporation, Ricoh Co Ltd., Konica Minolta, Inc., Mimaki Engineering Co., Ltd., Durst Phototechnik AG, HGS Machines Pvt. Ltd., Tex India Enterprises Pvt Ltd, Home Decor Studio, Chelsey Chelsey, SMR India Private Limited, DG Prints Fab., Arunam Digital Prints, Sandaw Digitex., and Aeoon Technologies GmbH.
This chapter includes a list of acronyms and assumptions that provide a base to the information and statistics included in the digital textile printing market report.
This chapter help readers understand the research methodology followed to obtain various conclusions as well as important qualitative and quantitative information about the digital textile printing market. The report scope focuses on digital textile printing consumed in the packaging industry.
How the research was conducted?
Primary Research
- C-Level Executives
- Marketing Directors
- Product Managers
- Business Development Officers
- Production Managers
- Procurement Heads
- Sales Executives
- Distributors
- Traders
- Raw Machine Suppliers
- Industry Experts
- End Users
- Current market dynamics and challenges
- Yesteryear trends
- Market characteristics
- Market performance and growth quadrants
- Competition structure and market structure
- Strategic growth initiatives
- Near-term and long-term market growth prospects
- Market segment splits and authenticity
- Opinions on market projections and validity of assumptions
Secondary Research
- Industry Publications
- Packaging Europe
- Packaging Strategies
- Packaging News
- Packaging World
- Industry Associations
- Flexible Packaging Association
- Flexible Packaging Europe
- American Plastics Council (APC)
- World Packaging Organization
- Factiva
- Company Press Releases
- Annual Reports and Investor Presentations
- Research Papers
- Government Websites and Publications
- Trade Websites
Primary Interview Splits
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