Digital Textile Printing Market Outlook
The digital textile printing market is heading towards a growth phase. This is primarily due to a noteworthy surge in demand for silk, polyester clothing with customized printing design. This has created tremendous opportunities in digital textile printing, and whilst new types of applications are pioneered by digital technologies, several traditional textile applications are likely to shift to digital.
Digital décor is a rapidly expanding new market. While posters and wallpaper have been printed for years, décor items such as curtains, drapes, tables, furniture coverings, chairs, etc. are now digitally printed. Not all of these items are to be printed on all kinds of textile material, however, for some aspects of decor for example-curtains is difficult to envision a "hard" substrate. Wallcoverings are likely to be a prominent growth area in this segment; undeniably, the entire segment of digital decor will be foreseeing strong growth.
One of the biggest challenges faced by the digital textile printing market is still being overlooked in textile printing due to its high per printed meter cost. While analog printing still offers a better cost per unit on huge print runs. However, in the upcoming months, the need for versatile orders and fast delivery might weigh more to businesses in contrast to per printed meter costs, accelerating the uptake of digital printing in the sector.
The COVID-19 pandemic has a devastating impact on the textile sector, with regards to lockdowns all over the globe, closing factories, general retail shutdown, supply chain disruption, and plummeting demand. As businesses and customers have reprioritized, garment producers and their retail partners in several nations have shifted to eCommerce.
Another biggest challenged, during the crisis for companies to ascertain that digital printing techniques meet the quality expectations-based on the resolution, color, and other such aspects which customer expects from analog textile printing, as there is a shortage of labor force. Companies moving to get into this space are required to consider this aspect before leaping.
Market Players Stay Focused on Direct to Fabric (DTF) Printing
Direct to Fabric (DTF) printing is highly suitable while considering non-polyester fibers such as silk, cotton, and nylon. Additionally, polyester applications that need deep ink penetration, including printing on flags, leverage this direct process technique. The DTF printing process would generate over 50% total returns to stakeholders over the decade ahead. Direct to garment (DTG) printing also captures a relevant share in overall market revenue. However, this is slow and cost-prohibitive, and, as such, is expected to witness drop in adoption.
North America - Epicenter of Investment Opportunities
North America, capturing around one-third of total revenue growth, continues to offer value-creation opportunities in the digital textile printing market. Strong presence of digital natives and leading players are propelling market growth in this developed region. Furthermore, this study reveals that, the U.S. represents the most worthwhile digital textile printing market. While Latin America’s market is seeing top-line growth, the markets in East Asia and Europe will enter the billion-dollar club towards the end of the projection period.
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Promotional and Marketing Campaigns - Prospective Application Area
End-use industries such as personal care, food & beverages, automotive, and pharmacy are embracing digital textile printing on their sales advertising tools such as shopping points and banners. Sales promotions play an instrumental role in enhancing customer engagement and retention.
Compared to flexographic printing machines, digital textile printing delivers greater visibility, elegance, and eye-catching graphics to banners and displays. Rising competition in the market is spurring promotional activities, and, as such, brand owners are increasingly turning to digital textile printing equipment.
How Growth will Unfold
Sublimation inks offer prolonged service life and better stability, and are thus are a favorable option for digital textile printing on polyester used in the fashion, sports, and furnishing industries. Around 5 out of 10 market players prefer sublimation inks for digital textile printing. Reactive inks, on the other hand, are preferable for inking cotton and other natural fibers at home and in art studios with high quality. That being said, their usage will slide in the coming years, as they lead to soil contamination.
Digital Textile Printing Market Report Scope
Historical Data Available for
US$ Mn for Value and Tons for Volume
Key Regions Covered
North America, Europe, Latin America, East Asia, South Asia, Oceania, and Middle East & Africa (MEA)
Key Countries Covered
U.S, Canada, Mexico, Brazil, Peru, Chile, Poland, Germany, Italy, Spain, United Kingdom, Nordic Region, Benelux, Rest of Europe, China, India, Japan, Korea, Indonesia, Malaysia, Singapore, Taiwan, Thailand, Rest of South Asia, Australia, New Zealand, GCC, Turkey, South Africa, and Rest of MEA
Key Segments Covered
Printing Process, Ink, Substrate, End-use, and Region
Key Companies Profiled
Market Overview, Key Market Trends, Key Success Factors, Demand Analysis, Market Background, COVID-19 Analysis, Segmental Analysis, Regional Profiling, Market Structure & Competition Analysis
Customization & Pricing
DIGITAL TEXTILE PRINTING MARKET TAXONOMY
The global digital textile printing market is segmented in detail to cover every aspect of the market and present a complete market intelligence approach to the readers.
- Direct to Garment (DTG)
- Dye Sublimation
- Direct to Fabric (DTF)
- Direct Disperse
- Others (Wool)
- Technical Textiles
- North America
- Latin America
- South Asia
- East Asia