The digital therapeutics and wellness market is anticipated to experience a staggering CAGR of 14.6% from 2023 to 2033. The digital therapeutics and wellness market is anticipated to reach USD 30,553.8 million by 2033, from USD 7,797.6 million in 2023. There are a few significant factors that are estimated to propel the market growth including:
Surging rate of occurrence of preventable chronic disorders, and accelerating government support for healthcare is expected to bolster market development.
| Attributes | Details |
|---|---|
| Digital Therapeutics and Wellness Market CAGR (2023 to 2033) | 14.6% |
| Digital Therapeutics and Wellness Market CAGR (2018 to 2022) | 12.5% |
| Digital Therapeutics and Wellness Market Size (2022) | USD 6,900.5 million |
| Digital Therapeutics and Wellness Market (2023) | USD 7,797.6 million |
| Digital Therapeutics and Wellness Market (2033) | USD 30,553.8 million |
The key factor expected to propel the growth of the digital therapeutics and wellness market during the forecast period is the increasing smartphone penetration in developed and developing countries.
Other significant reasons such as the cost-effectiveness of digital health technology for providers & patients and increasing demand for integrated healthcare systems & patient-centric care are also expected to boost the market growth over the analysis period. Moreover, a few more vital things that are estimated to contribute significantly toward digital therapeutics and wellness industry growth are:
There are some key reasons that are acting as obstacles and are hindering the market growth during the forecast period.
Some countries, such as the United States (with its Health Insurance Portability and Accountability Act (HIPAA) and the Health Information Technology for Economic and Clinical Health (HITECH) Act), have legislation focusing on the issue of data security. However, despite such federal initiatives, digital therapeutics users are subject to infringement and data breaching, which may restrain the growth of the digital therapeutics market.
Motivating people to use digital therapeutics and building their confidence is another factor that is expected to hamper the growth of the digital therapeutics and wellness industry. Moreover, the rise in concerns related to cyber threats and data security hinders market growth.
According to Kepios, in April 2021, there were 4.27 billion internet users globally, which is over 60% of the global population. As this number increases, awareness about smart health tracking is expected to improve. Furthermore, supportive regulatory initiatives & early signs of reimbursement, and the increasing pervasiveness of chronic disorders are also anticipated to fuel the market growth.
The lack of skilled medical practitioners in developing regions highlights the importance of connected healthcare. Furthermore, developing countries like India and China lack proper standards and government regulations for digital health solutions, which offer huge potential to providers who cannot meet stringent standards set by the federal government in the United States. The patient-doctor ratio in these regions is also significantly high, necessitating alternative healthcare solutions.
China and India are also observing high adoption of smartphones and its associated technologies owing to its increasing affordability. Globally, these countries are the top two countries in terms of smartphone ownership. Furthermore, the increasing access to smart devices and the Internet has encouraged the development of health apps.
Government bodies in China and India are taking initiatives to improve HCIT infrastructure. For instance, in its five-year plan from 2015 to 2020, China aimed to improve healthcare quality by implementing HCIT solutions.
The market observed CAGR of 12.5% in the historical period. In 2022, the market reached market size of USD 6,900.5 million. Over the forecast period, the market is projected to expand at a momentum of 14.6% CAGR. In 2023, the market is projected to achieve USD 7,797.6 million. By 2033, the market is slated to reach USD 30,553.8 million.
Key factors propelling market development of digital therapeutics and wellness industry include:
| Segment | Software |
|---|---|
| Market Share % (2022) | 56.8% |
According to FMI, on the basis of type, software represents a significant CAGR of 13.9% during the forecast period. The segment contributed 56.8% of the overall market share in 2022. The segment growth can be attributed to the increased adoption of advanced software technologies by the healthcare industry.
Based on application, cardiovascular disease and hypertension represent a significant CAGR of 13.4% during the forecast period, owing to the increasing usage of apps based on cardiovascular disease and hypertension. For instance, Japan based CureApp introduced DTx app for hypertension, which reduces heart disease and stroke risks.
| Regions | CAGR |
|---|---|
| North America Market Size (2022) | 29.5% |
| Europe Market Size (2022) | 21.9% |
| The United States Market Size (2022) | 18.6% |
| Germany Market Size (2022) | 9.5% |
| Japan Market Size (2022) | 3.9% |
| Australia Market Size (2022) | 2.9% |
| China Market CAGR % (2023 to 2033) | 13.2% |
| India Market CAGR % (2023 to 2033) | 16.5% |
| The United Kingdom Market CAGR % (2023 to 2033) | 15.1% |
North America accounted for 29.5% of the overall market share in 2022. This regional growth is due to:
High incidence rate of chronic disorders and geriatric population in North America are estimated to propel market development.
The demand for digital therapeutics and wellness in the United States is projected to reach a valuation of USD 9.3 billion by 2033 with a CAGR of 14.1%. Asia Pacific region is expected to expand at a significant growth rate during the projected period. This high growth can be attributed to the increase in demand for effective healthcare, the rise in smartphone penetration, and improved access to the internet.
Growing demand for personal care devices and related services, as a result of increased government spending on healthcare, is another significant factor expected to accelerate market growth.
China is expected to reach a market size of more than USD 1.7 billion in 2033, representing a CAGR of 13.2%, over the forecast period. Japan and the United Kingdom are expected to reach the market size of more than USD 1.4 billion and USD 1.1 billion in 2033, representing growth forecasts of 12.7% and 13.2% respectively, throughout the forecast period.
South Korea, on the other hand, is expected to reach a market size of more than USD 827.8 million in 2033, representing a CAGR of 11.9%, during the forecast period.
Noom, Livongo Health, Omada Health, WellDoc, Pear Therapeutics, Proteus Digital Health, Propeller Health, Akili Interactive Labs, Better Therapeutics, and Happify, among others, are the top companies in the market.
With a substantial digital therapeutics and wellness industry share, these main firms are concentrating on growing their consumer base in new countries. These businesses are making use of strategic collaboration initiatives to grow their market share and profits.
Small and mid-size businesses are conversely enhancing their market presence by penetrating new markets and getting new contracts. All this is facilitated by product innovations and technical developments.
Recent Developments
| Attributes | Details |
|---|---|
| Forecast Period | 2023 to 2033 |
| Historical Data Available for | 2018 to 2022 |
| Market Analysis | USD million for Value |
| Key Countries Covered | The United States, Canada, Germany, the United Kingdom, France, Italy, Spain, Russia, China, Japan, South Korea, India, Thailand, Malaysia, Indonesia, Australia, New Zealand, GCC Countries, Northern Africa, and South Africa |
| Key Segments Covered | Type, Application, and Region |
| Key Companies Profiled | Noom; Livongo Health; Omada Health; WellDoc; Pear Therapeutics; Proteus Digital Health; Propeller Health; Akili Interactive Labs; Better Therapeutics; Happify; Kaia Health; Mango Health; Click Therapeutics; Canary Health |
| Report Coverage | Market Forecast, Company Share Analysis, Competition Intelligence, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives |
| Customization & Pricing | Available upon Request |
Table 1: Global Market Value (US$ Million) Forecast by Region, 2018 to 2033
Table 2: Global Market Value (US$ Million) Forecast by Type, 2018 to 2033
Table 3: Global Market Value (US$ Million) Forecast by Application, 2018 to 2033
Table 4: North America Market Value (US$ Million) Forecast by Country, 2018 to 2033
Table 5: North America Market Value (US$ Million) Forecast by Type, 2018 to 2033
Table 6: North America Market Value (US$ Million) Forecast by Application, 2018 to 2033
Table 7: Latin America Market Value (US$ Million) Forecast by Country, 2018 to 2033
Table 8: Latin America Market Value (US$ Million) Forecast by Type, 2018 to 2033
Table 9: Latin America Market Value (US$ Million) Forecast by Application, 2018 to 2033
Table 10: Europe Market Value (US$ Million) Forecast by Country, 2018 to 2033
Table 11: Europe Market Value (US$ Million) Forecast by Type, 2018 to 2033
Table 12: Europe Market Value (US$ Million) Forecast by Application, 2018 to 2033
Table 13: South Asia Market Value (US$ Million) Forecast by Country, 2018 to 2033
Table 14: South Asia Market Value (US$ Million) Forecast by Type, 2018 to 2033
Table 15: South Asia Market Value (US$ Million) Forecast by Application, 2018 to 2033
Table 16: East Asia Market Value (US$ Million) Forecast by Country, 2018 to 2033
Table 17: East Asia Market Value (US$ Million) Forecast by Type, 2018 to 2033
Table 18: East Asia Market Value (US$ Million) Forecast by Application, 2018 to 2033
Table 19: Oceania Market Value (US$ Million) Forecast by Country, 2018 to 2033
Table 20: Oceania Market Value (US$ Million) Forecast by Type, 2018 to 2033
Table 21: Oceania Market Value (US$ Million) Forecast by Application, 2018 to 2033
Table 22: MEA Market Value (US$ Million) Forecast by Country, 2018 to 2033
Table 23: MEA Market Value (US$ Million) Forecast by Type, 2018 to 2033
Table 24: MEA Market Value (US$ Million) Forecast by Application, 2018 to 2033
Figure 1: Global Market Value (US$ Million) by Type, 2023 to 2033
Figure 2: Global Market Value (US$ Million) by Application, 2023 to 2033
Figure 3: Global Market Value (US$ Million) by Region, 2023 to 2033
Figure 4: Global Market Value (US$ Million) Analysis by Region, 2018 to 2033
Figure 5: Global Market Value Share (%) and BPS Analysis by Region, 2023 to 2033
Figure 6: Global Market Y-o-Y Growth (%) Projections by Region, 2023 to 2033
Figure 7: Global Market Value (US$ Million) Analysis by Type, 2018 to 2033
Figure 8: Global Market Value Share (%) and BPS Analysis by Type, 2023 to 2033
Figure 9: Global Market Y-o-Y Growth (%) Projections by Type, 2023 to 2033
Figure 10: Global Market Value (US$ Million) Analysis by Application, 2018 to 2033
Figure 11: Global Market Value Share (%) and BPS Analysis by Application, 2023 to 2033
Figure 12: Global Market Y-o-Y Growth (%) Projections by Application, 2023 to 2033
Figure 13: Global Market Attractiveness by Type, 2023 to 2033
Figure 14: Global Market Attractiveness by Application, 2023 to 2033
Figure 15: Global Market Attractiveness by Region, 2023 to 2033
Figure 16: North America Market Value (US$ Million) by Type, 2023 to 2033
Figure 17: North America Market Value (US$ Million) by Application, 2023 to 2033
Figure 18: North America Market Value (US$ Million) by Country, 2023 to 2033
Figure 19: North America Market Value (US$ Million) Analysis by Country, 2018 to 2033
Figure 20: North America Market Value Share (%) and BPS Analysis by Country, 2023 to 2033
Figure 21: North America Market Y-o-Y Growth (%) Projections by Country, 2023 to 2033
Figure 22: North America Market Value (US$ Million) Analysis by Type, 2018 to 2033
Figure 23: North America Market Value Share (%) and BPS Analysis by Type, 2023 to 2033
Figure 24: North America Market Y-o-Y Growth (%) Projections by Type, 2023 to 2033
Figure 25: North America Market Value (US$ Million) Analysis by Application, 2018 to 2033
Figure 26: North America Market Value Share (%) and BPS Analysis by Application, 2023 to 2033
Figure 27: North America Market Y-o-Y Growth (%) Projections by Application, 2023 to 2033
Figure 28: North America Market Attractiveness by Type, 2023 to 2033
Figure 29: North America Market Attractiveness by Application, 2023 to 2033
Figure 30: North America Market Attractiveness by Country, 2023 to 2033
Figure 31: Latin America Market Value (US$ Million) by Type, 2023 to 2033
Figure 32: Latin America Market Value (US$ Million) by Application, 2023 to 2033
Figure 33: Latin America Market Value (US$ Million) by Country, 2023 to 2033
Figure 34: Latin America Market Value (US$ Million) Analysis by Country, 2018 to 2033
Figure 35: Latin America Market Value Share (%) and BPS Analysis by Country, 2023 to 2033
Figure 36: Latin America Market Y-o-Y Growth (%) Projections by Country, 2023 to 2033
Figure 37: Latin America Market Value (US$ Million) Analysis by Type, 2018 to 2033
Figure 38: Latin America Market Value Share (%) and BPS Analysis by Type, 2023 to 2033
Figure 39: Latin America Market Y-o-Y Growth (%) Projections by Type, 2023 to 2033
Figure 40: Latin America Market Value (US$ Million) Analysis by Application, 2018 to 2033
Figure 41: Latin America Market Value Share (%) and BPS Analysis by Application, 2023 to 2033
Figure 42: Latin America Market Y-o-Y Growth (%) Projections by Application, 2023 to 2033
Figure 43: Latin America Market Attractiveness by Type, 2023 to 2033
Figure 44: Latin America Market Attractiveness by Application, 2023 to 2033
Figure 45: Latin America Market Attractiveness by Country, 2023 to 2033
Figure 46: Europe Market Value (US$ Million) by Type, 2023 to 2033
Figure 47: Europe Market Value (US$ Million) by Application, 2023 to 2033
Figure 48: Europe Market Value (US$ Million) by Country, 2023 to 2033
Figure 49: Europe Market Value (US$ Million) Analysis by Country, 2018 to 2033
Figure 50: Europe Market Value Share (%) and BPS Analysis by Country, 2023 to 2033
Figure 51: Europe Market Y-o-Y Growth (%) Projections by Country, 2023 to 2033
Figure 52: Europe Market Value (US$ Million) Analysis by Type, 2018 to 2033
Figure 53: Europe Market Value Share (%) and BPS Analysis by Type, 2023 to 2033
Figure 54: Europe Market Y-o-Y Growth (%) Projections by Type, 2023 to 2033
Figure 55: Europe Market Value (US$ Million) Analysis by Application, 2018 to 2033
Figure 56: Europe Market Value Share (%) and BPS Analysis by Application, 2023 to 2033
Figure 57: Europe Market Y-o-Y Growth (%) Projections by Application, 2023 to 2033
Figure 58: Europe Market Attractiveness by Type, 2023 to 2033
Figure 59: Europe Market Attractiveness by Application, 2023 to 2033
Figure 60: Europe Market Attractiveness by Country, 2023 to 2033
Figure 61: South Asia Market Value (US$ Million) by Type, 2023 to 2033
Figure 62: South Asia Market Value (US$ Million) by Application, 2023 to 2033
Figure 63: South Asia Market Value (US$ Million) by Country, 2023 to 2033
Figure 64: South Asia Market Value (US$ Million) Analysis by Country, 2018 to 2033
Figure 65: South Asia Market Value Share (%) and BPS Analysis by Country, 2023 to 2033
Figure 66: South Asia Market Y-o-Y Growth (%) Projections by Country, 2023 to 2033
Figure 67: South Asia Market Value (US$ Million) Analysis by Type, 2018 to 2033
Figure 68: South Asia Market Value Share (%) and BPS Analysis by Type, 2023 to 2033
Figure 69: South Asia Market Y-o-Y Growth (%) Projections by Type, 2023 to 2033
Figure 70: South Asia Market Value (US$ Million) Analysis by Application, 2018 to 2033
Figure 71: South Asia Market Value Share (%) and BPS Analysis by Application, 2023 to 2033
Figure 72: South Asia Market Y-o-Y Growth (%) Projections by Application, 2023 to 2033
Figure 73: South Asia Market Attractiveness by Type, 2023 to 2033
Figure 74: South Asia Market Attractiveness by Application, 2023 to 2033
Figure 75: South Asia Market Attractiveness by Country, 2023 to 2033
Figure 76: East Asia Market Value (US$ Million) by Type, 2023 to 2033
Figure 77: East Asia Market Value (US$ Million) by Application, 2023 to 2033
Figure 78: East Asia Market Value (US$ Million) by Country, 2023 to 2033
Figure 79: East Asia Market Value (US$ Million) Analysis by Country, 2018 to 2033
Figure 80: East Asia Market Value Share (%) and BPS Analysis by Country, 2023 to 2033
Figure 81: East Asia Market Y-o-Y Growth (%) Projections by Country, 2023 to 2033
Figure 82: East Asia Market Value (US$ Million) Analysis by Type, 2018 to 2033
Figure 83: East Asia Market Value Share (%) and BPS Analysis by Type, 2023 to 2033
Figure 84: East Asia Market Y-o-Y Growth (%) Projections by Type, 2023 to 2033
Figure 85: East Asia Market Value (US$ Million) Analysis by Application, 2018 to 2033
Figure 86: East Asia Market Value Share (%) and BPS Analysis by Application, 2023 to 2033
Figure 87: East Asia Market Y-o-Y Growth (%) Projections by Application, 2023 to 2033
Figure 88: East Asia Market Attractiveness by Type, 2023 to 2033
Figure 89: East Asia Market Attractiveness by Application, 2023 to 2033
Figure 90: East Asia Market Attractiveness by Country, 2023 to 2033
Figure 91: Oceania Market Value (US$ Million) by Type, 2023 to 2033
Figure 92: Oceania Market Value (US$ Million) by Application, 2023 to 2033
Figure 93: Oceania Market Value (US$ Million) by Country, 2023 to 2033
Figure 94: Oceania Market Value (US$ Million) Analysis by Country, 2018 to 2033
Figure 95: Oceania Market Value Share (%) and BPS Analysis by Country, 2023 to 2033
Figure 96: Oceania Market Y-o-Y Growth (%) Projections by Country, 2023 to 2033
Figure 97: Oceania Market Value (US$ Million) Analysis by Type, 2018 to 2033
Figure 98: Oceania Market Value Share (%) and BPS Analysis by Type, 2023 to 2033
Figure 99: Oceania Market Y-o-Y Growth (%) Projections by Type, 2023 to 2033
Figure 100: Oceania Market Value (US$ Million) Analysis by Application, 2018 to 2033
Figure 101: Oceania Market Value Share (%) and BPS Analysis by Application, 2023 to 2033
Figure 102: Oceania Market Y-o-Y Growth (%) Projections by Application, 2023 to 2033
Figure 103: Oceania Market Attractiveness by Type, 2023 to 2033
Figure 104: Oceania Market Attractiveness by Application, 2023 to 2033
Figure 105: Oceania Market Attractiveness by Country, 2023 to 2033
Figure 106: MEA Market Value (US$ Million) by Type, 2023 to 2033
Figure 107: MEA Market Value (US$ Million) by Application, 2023 to 2033
Figure 108: MEA Market Value (US$ Million) by Country, 2023 to 2033
Figure 109: MEA Market Value (US$ Million) Analysis by Country, 2018 to 2033
Figure 110: MEA Market Value Share (%) and BPS Analysis by Country, 2023 to 2033
Figure 111: MEA Market Y-o-Y Growth (%) Projections by Country, 2023 to 2033
Figure 112: MEA Market Value (US$ Million) Analysis by Type, 2018 to 2033
Figure 113: MEA Market Value Share (%) and BPS Analysis by Type, 2023 to 2033
Figure 114: MEA Market Y-o-Y Growth (%) Projections by Type, 2023 to 2033
Figure 115: MEA Market Value (US$ Million) Analysis by Application, 2018 to 2033
Figure 116: MEA Market Value Share (%) and BPS Analysis by Application, 2023 to 2033
Figure 117: MEA Market Y-o-Y Growth (%) Projections by Application, 2023 to 2033
Figure 118: MEA Market Attractiveness by Type, 2023 to 2033
Figure 119: MEA Market Attractiveness by Application, 2023 to 2033
Figure 120: MEA Market Attractiveness by Country, 2023 to 2033
The growth potential of this market expands at a CAGR of 14.6% through 2033.
The increasing prevalence of chronic diseases creates lucrative opportunities.
Noom, Livongo Health, and Omada Health are the key market players.
The market valuation in 2023 is USD 7,797.6 million
Increasing incidence of preventable chronic diseases drives market growth.
Explore Vertical Solution Insights
Digital Therapeutics and Wellness Market
Thank you!
You will receive an email from our Business Development Manager. Please be sure to check your SPAM/JUNK folder too.
