Near Field Communication Market Outlook from 2024 to 2034

Digitalization marks a significant milestone in evolution. With numerous technological advancements and consumers shifting to high-tech services, the near-field communication (NFC) market has skyrocketed in the past few years. The market is thus set to evolve remarkably, with a CAGR of 14.70% from 2024 to 2034.

The market is set to cover US$ 25,522.81 million valuation in 2024. The smart revolution of smartphones and payment methods has created a fascinating process of transactions. Analyzing these growing market trends, it can be stated that the valuation is on track to reach US$ 100,591.84 million by 2034.

Attributes Key Statistics
Expected Base Year Value (2024) US$ 25,522.81 million
Anticipated Forecast Value (2034) US$ 100,591.84 million
Estimated Growth (2024 to 2034) 14.70% CAGR

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Near Field Communication Market Dynamics

  • Adoption of Mobile Payment Solutions and Contactless Transactions

NFC technology enables secure and fast transactions between devices. This is the most nascent feature that has acquired the worldwide market, as it is a convenient solution for consumers and businesses.

The COVID-19 pandemic has fast-tracked the adoption of digital payments. It has also resulted in a growing demand for contactless payments. These phenomena have led to increased popularity of NFC-enabled devices. This has covered the market with growth in no time, spreading broadly globally.

  • Increasing Trend of Smart Homes and Internet of Things (IoT) Devices

Data exchange between devices with near-field communication-enabled technology that is in close proximity makes it convenient for various applications. For instance, the use of NFC antennas in smart home devices like door locks, thermostats, and lighting systems is fueling the need for NFC-enabled devices in the market.

  • Industry-wide Applications

Various industries like healthcare, retail, and transportation have created lucrative growth opportunities for the NFC market. As this technology is smooth and enables fast workflow, making hands-free businesses, the adoption in varied sectors surges.

  • Advertising and Promotional Activities

Near-field communication enables posters and billboards to provide users with add-on information and promotional offers by just tapping their NFC-enabled devices on them.

Security Concerns and Alternative Payment Gateways have Posed Attrition in Market Growth

  • Near-field communication is suitable only for short-range data sharing. This acts as a major drawback in NFC technology.
  • Security concerns about device protection create a domino effect of disinterest among consumers. With the implementation of contactless payment systems, security turns into a significant concern. As there is no authentication, the transfer of applications could cause a major threat to the user.
  • Then comes increasing customer inclination toward adopting alternative wireless payment solutions such as UPI, QR scan payments, and online payment getaways. This is posing challenges to the growth of the NFC market.
  • Attrition to work beyond 12cm distances, lower data transfer rates, and higher costs of NFC-enabled devices as compared to Bluetooth and Wi-Fi are hindering sales in the market.
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Sudip Saha

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Category-wise Insights

Contactless Transactions and Data Exchange are making Auxiliary Products a Promising Option

Auxiliary near-field communication has gained traction due to its ability to enhance the functionality of the devices. This expands their capabilities and provides additional functionalities. This is a widely adopted type with an accelerating market share of 53.70% in 2024.

Attributes Details
Product Type Auxiliary
Market Share (2024) 53.70%

Implementation of NFC tags and stickers in advertising and promotional activities is also surging the requirement for auxiliary NFC. Increasing adoption of NFC technology in various industries like healthcare, retail, and transportation is expected to create lucrative growth opportunities for the auxiliary NFC types. Convenience, security, and ease of use have also raised the emerging opportunities for auxiliary products in the NFC market.

Adoption of Secure Access Control and Authentication Mechanisms Profits NFC Technology

Access control and authentication are essential to ensure the security of data transfer. These are the most crucial factors chosen by consumers. Thus, the access control and authentication application is poised to capture a market share of 20.30% in 2024. It is expected to increase further with the adoption of NFC technology to prevent unauthorized access to sensitive information.

Attributes Details
Application Access Control and Authentication
Market Share (2024) 20.30%

Access control and authentication are particularly crucial in industries like healthcare, where patient data needs to be protected from unauthorized access. With the rise of cyber threats, secure authentication mechanisms are critical to ensure the integrity of data transfer and prevent data breaches. Thus, NFC technology plays a vital role in different industries for access control and authentication.

Country-wise Insights

Countries like China, the United States, Australia and New Zealand, Japan, and Germany are expanding broadly in the near field communication (NFC) market.

Countries CAGR from 2024 to 2034
China 16.80%
United States 12.60%
Australia and New Zealand 10.80%
Japan 6.90%
Germany 6.00%

Innovative Technology Providers Collaborating with Payment Solution Providers in China to Cater to Market Needs

China is projected to be a highly lucrative communication technology market. Wireless technology has played a key role in expanding this market in China. With a remarkable CAGR of 16.80% through 2034, China is set to emerge as one of the prominent players in the global market.

Cashless payment continues to create deeper inroads in China. Businesses in emerging markets, such as China, are localizing content for mobile platforms to maximize their sales. Mobile penetration, along with improved data connectivity and payment infrastructure, is presenting a potential opportunity for the growth of NFC-enabled mobile payment.

Numerous innovative technology providers collaborate with payment solution providers to launch novel products integrated with NFC technologies. For instance, in 2021, Xiaomi, a China-based wearable device manufacturer, announced joining hands with MasterCard to develop and launch a new MI Smart Band 4 NFC with an advanced contactless payment feature.

Technological Evolution and Increasing Adoption of Smart Cameras in the United States

The United States is anticipated to record an outstanding CAGR of 12.60% from 2024 to 2034, owing to its wide technological advancements and foreseeable investment in adopting new tech.

Growing penetration of smartphones and increasing adoption of smart cameras are teeming market growth. Surging trend of photography among millennials is favoring the demand for wireless data transfer technologies such as NFC in local market.

Sales of automotive vehicles, such as passenger and commercial vehicles, are significantly surging across the United States. This is creating a strong demand for associated technologies. For instance, according to the Bureau of Transportation Statistics, approximately 3.54 million units of passenger cars and 10.33 million units of commercial vehicles were reported to be sold across the United States alone.

Affluent Consumers are Heavily Reliant on Tech in Australia and New Zealand, soars Market Growth

NFC, though in a nascent stage in Australia and New Zealand, is catching up rapidly because of factors like cross-industrial applications, smartphone penetration, affordable devices, and cheap mobile internet data rates. With people adopting technology and an affluent consumer base, these countries have spurred the market with a CAGR of 10.80% through 2034.

High-speed internet and Wi-Fi have also added impetus to shopping through mobile devices. With the introduction of 5G, this trend is bound to pick up in the near future.

Revolution of credit and debit cards has played a leading role in shaping the technological advancements in NFC services. The tap-to-pay feature has gained significant fame in the industry's growth factors for NFC technology. For example, Sektor has been appointed as the distributor for iMin products in Australia and New Zealand.

Adoption of Artificial Intelligence and Cloud-based Apps in Japan Supports the NFC Market

Japan is always known for its high-tech advancements and has proven to have installed electronic payment systems two decades ago. With the most developed contactless infrastructure in the world and a tech-savvy consumer base, Japan has emerged as a big market for NFC-enabled technologies, likely to see a CAGR of 6.90% through 2034.

Cutting-edge technologies like artificial intelligence and cloud-based apps are the sole drivers of acquiring the global market. The Japan near-field communication market is also growing as more people in Japan use smartphones and high-tech technologies.

Japan has always been at the forefront of technological advancements and has implemented those ahead of other countries. A type of Near Field Communication (NFC) chip, known in Japan as FeliCa, was introduced to Japan’s mobile market in June 2004 and has been implanted in almost all phones sold in the country since.

High-tech Photonics Companies in Germany Augment Market Progress

The proliferation of NFC-enabled payment wearables has significantly impacted the anticipated support for European market expansion over the forecast period. With a CAGR of 6.00% through 2034, the German market is expected to experience steady growth.

Osram Licht AG is a German manufacturer of electric lighting with headquarters in Munich and Premstätten (Austria). Osram is a high-tech photonics company with a growing emphasis on sensor technologies, visualization, and light treatment.

In May 2021, Osram and Infineon Technologies AG joined forces to enable industry-wide Near Field Communication (NFC) programming. Infineon's NLM0011 and NLM0010 dual-mode NFC wireless configuration integrated circuits (ICs) with pulse width modulation are used in Osram's new OPTOTRONIC® FIT product family (PWM).

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Competitive Landscape

Major companies offering near-field communication solutions are aiming for innovation in their offerings and strategic partnerships with other software vendors. This development enhances their portfolios while addressing the demand of an expanding customer base. Introduction of new solutions and services and strategic alliances are steps to cover the market development in the near field communication solution landscape.

Recent Advancements

  • In April 2024, the UAE's hosting of the Miss World pageant sparked a surge in the NFC market, prompting companies like Pcard to finalize aggressive expansion plans in the GCC. The post-pandemic boom in events further accelerated industry growth.
  • In December 2023, Apple yielded to EU pressure, relinquishing its NFC exclusivity stance and potentially broadening payment options on iPhones. However, Google Wallet integration remains uncertain as Apple continues to retain control over its mobile wallet technology.
  • In January 2023, Toppan launched global sales of an eco-friendly NFC tag label, replacing plastic with paper for the antenna substrate. The innovative circuit fabrication technology ensured communication performance while preventing fraud by breaking upon removal.
  • In March 2023, Apple Pay officially launched in Korea after years of anticipation. The service made possible through an exclusive partnership with Hyundai Card, enabled users to make contactless payments at various retailers and establishments, marking a significant milestone for Apple's expansion in the region.

Key Companies in the Market

  • Gemalto N.V.
  • DeviceFidelity, Inc.
  • Visa Inc.
  • Broadcom, Inc.
  • STMicroelectronics N.V.
  • Toshiba Corp.
  • Samsung Electronics Co. Ltd.
  • Identive Group, Inc.
  • NXP Semiconductor
  • Infineon Technology
  • On Track Innovation Ltd.

Key Coverage in the Near Field Communication (NFC) Market Report

  • Market perception of NFC compatibility and interoperability
  • Market forecast for the NFC technology industry
  • Emerging opportunities in the NFC sector
  • Wireless technology industry analysis
  • Impact of mobile payment trends on the NFC market
  • Communication technology manufacturing sector

Market Segmentation

By Product Type:

  • Non-Auxiliary
  • Auxiliary

By Application:

  • Contactless Payment
  • Data Sharing
  • Infotainment
  • Access Control and Authentication
  • Others

By Region:

  • North America
  • Latin America
  • Asia Pacific
  • Middle East and Africa (MEA)
  • Europe

Frequently Asked Questions

What is the Near Field Communication (NFC) Market Worth?

The market is set to reach US$ 25,522.81 million in 2024.

What is the Sales Forecast for Near Field Communication (NFC) through 2034?

The near-field communication (NFC) market is expected to reach US$ 100,591.84 million by 2034.

At What Rate is the Near Field Communication (NFC) Market Growing Globally?

The market is set to develop at a CAGR of 14.70% from 2024 to 2034.

Which is the Top Product Type of Near Field Communication?

Auxiliary is the most common type, with a market share of 53.70% for 2024.

How will China’s Near Field Communication (NFC) Market progress?

The market in China is expected to progress at a CAGR of 16.80% through 2034.

Table of Content
1. Executive Summary
    1.1. Global Market Outlook
    1.2. Demand-side Trends
    1.3. Supply-side Trends
    1.4. Technology Roadmap Analysis
    1.5. Analysis and Recommendations
2. Market Overview
    2.1. Market Coverage / Taxonomy
    2.2. Market Definition / Scope / Limitations
3. Market Background
    3.1. Market Dynamics
        3.1.1. Drivers
        3.1.2. Restraints
        3.1.3. Opportunity
        3.1.4. Trends
    3.2. Scenario Forecast
        3.2.1. Demand in Optimistic Scenario
        3.2.2. Demand in Likely Scenario
        3.2.3. Demand in Conservative Scenario
    3.3. Opportunity Map Analysis
    3.4. Investment Feasibility Matrix
    3.5. PESTLE and Porter’s Analysis
    3.6. Regulatory Landscape
        3.6.1. By Key Regions
        3.6.2. By Key Countries
    3.7. Regional Parent Market Outlook
4. Global Market Analysis 2019 to 2023 and Forecast, 2024 to 2034
    4.1. Historical Market Size Value (US$ Million) Analysis, 2019 to 2023
    4.2. Current and Future Market Size Value (US$ Million) Projections, 2024 to 2034
        4.2.1. Y-o-Y Growth Trend Analysis
        4.2.2. Absolute $ Opportunity Analysis
5. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Product Type
    5.1. Introduction / Key Findings
    5.2. Historical Market Size Value (US$ Million) Analysis By Product Type, 2019 to 2023
    5.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Product Type, 2024 to 2034
        5.3.1. Non-Auxiliary Products
        5.3.2. Auxiliary Products
    5.4. Y-o-Y Growth Trend Analysis By Product Type, 2019 to 2023
    5.5. Absolute $ Opportunity Analysis By Product Type, 2024 to 2034
6. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Application
    6.1. Introduction / Key Findings
    6.2. Historical Market Size Value (US$ Million) Analysis By Application, 2019 to 2023
    6.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Application, 2024 to 2034
        6.3.1. Contactless Payment
        6.3.2. Data Sharing
        6.3.3. Infotainment
        6.3.4. Access Control and Authentication
        6.3.5. Medical & Healthcare
        6.3.6. Transportation
    6.4. Y-o-Y Growth Trend Analysis By Application, 2019 to 2023
    6.5. Absolute $ Opportunity Analysis By Application, 2024 to 2034
7. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Region
    7.1. Introduction
    7.2. Historical Market Size Value (US$ Million) Analysis By Region, 2019 to 2023
    7.3. Current Market Size Value (US$ Million) Analysis and Forecast By Region, 2024 to 2034
        7.3.1. North America
        7.3.2. Latin America
        7.3.3. Western Europe
        7.3.4. Eastern Europe
        7.3.5. South Asia and Pacific
        7.3.6. East Asia
        7.3.7. Middle East and Africa
    7.4. Market Attractiveness Analysis By Region
8. North America Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
    8.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023
    8.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034
        8.2.1. By Country
            8.2.1.1. USA
            8.2.1.2. Canada
        8.2.2. By Product Type
        8.2.3. By Application
    8.3. Market Attractiveness Analysis
        8.3.1. By Country
        8.3.2. By Product Type
        8.3.3. By Application
    8.4. Key Takeaways
9. Latin America Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
    9.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023
    9.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034
        9.2.1. By Country
            9.2.1.1. Brazil
            9.2.1.2. Mexico
            9.2.1.3. Rest of Latin America
        9.2.2. By Product Type
        9.2.3. By Application
    9.3. Market Attractiveness Analysis
        9.3.1. By Country
        9.3.2. By Product Type
        9.3.3. By Application
    9.4. Key Takeaways
10. Western Europe Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
    10.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023
    10.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034
        10.2.1. By Country
            10.2.1.1. Germany
            10.2.1.2. UK
            10.2.1.3. France
            10.2.1.4. Spain
            10.2.1.5. Italy
            10.2.1.6. Rest of Western Europe
        10.2.2. By Product Type
        10.2.3. By Application
    10.3. Market Attractiveness Analysis
        10.3.1. By Country
        10.3.2. By Product Type
        10.3.3. By Application
    10.4. Key Takeaways
11. Eastern Europe Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
    11.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023
    11.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034
        11.2.1. By Country
            11.2.1.1. Poland
            11.2.1.2. Russia
            11.2.1.3. Czech Republic
            11.2.1.4. Romania
            11.2.1.5. Rest of Eastern Europe
        11.2.2. By Product Type
        11.2.3. By Application
    11.3. Market Attractiveness Analysis
        11.3.1. By Country
        11.3.2. By Product Type
        11.3.3. By Application
    11.4. Key Takeaways
12. South Asia and Pacific Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
    12.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023
    12.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034
        12.2.1. By Country
            12.2.1.1. India
            12.2.1.2. Bangladesh
            12.2.1.3. Australia
            12.2.1.4. New Zealand
            12.2.1.5. Rest of South Asia and Pacific
        12.2.2. By Product Type
        12.2.3. By Application
    12.3. Market Attractiveness Analysis
        12.3.1. By Country
        12.3.2. By Product Type
        12.3.3. By Application
    12.4. Key Takeaways
13. East Asia Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
    13.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023
    13.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034
        13.2.1. By Country
            13.2.1.1. China
            13.2.1.2. Japan
            13.2.1.3. South Korea
        13.2.2. By Product Type
        13.2.3. By Application
    13.3. Market Attractiveness Analysis
        13.3.1. By Country
        13.3.2. By Product Type
        13.3.3. By Application
    13.4. Key Takeaways
14. Middle East and Africa Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
    14.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023
    14.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034
        14.2.1. By Country
            14.2.1.1. GCC Countries
            14.2.1.2. South Africa
            14.2.1.3. Israel
            14.2.1.4. Rest of MEA
        14.2.2. By Product Type
        14.2.3. By Application
    14.3. Market Attractiveness Analysis
        14.3.1. By Country
        14.3.2. By Product Type
        14.3.3. By Application
    14.4. Key Takeaways
15. Key Countries Market Analysis
    15.1. USA
        15.1.1. Pricing Analysis
        15.1.2. Market Share Analysis, 2023
            15.1.2.1. By Product Type
            15.1.2.2. By Application
    15.2. Canada
        15.2.1. Pricing Analysis
        15.2.2. Market Share Analysis, 2023
            15.2.2.1. By Product Type
            15.2.2.2. By Application
    15.3. Brazil
        15.3.1. Pricing Analysis
        15.3.2. Market Share Analysis, 2023
            15.3.2.1. By Product Type
            15.3.2.2. By Application
    15.4. Mexico
        15.4.1. Pricing Analysis
        15.4.2. Market Share Analysis, 2023
            15.4.2.1. By Product Type
            15.4.2.2. By Application
    15.5. Germany
        15.5.1. Pricing Analysis
        15.5.2. Market Share Analysis, 2023
            15.5.2.1. By Product Type
            15.5.2.2. By Application
    15.6. UK
        15.6.1. Pricing Analysis
        15.6.2. Market Share Analysis, 2023
            15.6.2.1. By Product Type
            15.6.2.2. By Application
    15.7. France
        15.7.1. Pricing Analysis
        15.7.2. Market Share Analysis, 2023
            15.7.2.1. By Product Type
            15.7.2.2. By Application
    15.8. Spain
        15.8.1. Pricing Analysis
        15.8.2. Market Share Analysis, 2023
            15.8.2.1. By Product Type
            15.8.2.2. By Application
    15.9. Italy
        15.9.1. Pricing Analysis
        15.9.2. Market Share Analysis, 2023
            15.9.2.1. By Product Type
            15.9.2.2. By Application
    15.10. Poland
        15.10.1. Pricing Analysis
        15.10.2. Market Share Analysis, 2023
            15.10.2.1. By Product Type
            15.10.2.2. By Application
    15.11. Russia
        15.11.1. Pricing Analysis
        15.11.2. Market Share Analysis, 2023
            15.11.2.1. By Product Type
            15.11.2.2. By Application
    15.12. Czech Republic
        15.12.1. Pricing Analysis
        15.12.2. Market Share Analysis, 2023
            15.12.2.1. By Product Type
            15.12.2.2. By Application
    15.13. Romania
        15.13.1. Pricing Analysis
        15.13.2. Market Share Analysis, 2023
            15.13.2.1. By Product Type
            15.13.2.2. By Application
    15.14. India
        15.14.1. Pricing Analysis
        15.14.2. Market Share Analysis, 2023
            15.14.2.1. By Product Type
            15.14.2.2. By Application
    15.15. Bangladesh
        15.15.1. Pricing Analysis
        15.15.2. Market Share Analysis, 2023
            15.15.2.1. By Product Type
            15.15.2.2. By Application
    15.16. Australia
        15.16.1. Pricing Analysis
        15.16.2. Market Share Analysis, 2023
            15.16.2.1. By Product Type
            15.16.2.2. By Application
    15.17. New Zealand
        15.17.1. Pricing Analysis
        15.17.2. Market Share Analysis, 2023
            15.17.2.1. By Product Type
            15.17.2.2. By Application
    15.18. China
        15.18.1. Pricing Analysis
        15.18.2. Market Share Analysis, 2023
            15.18.2.1. By Product Type
            15.18.2.2. By Application
    15.19. Japan
        15.19.1. Pricing Analysis
        15.19.2. Market Share Analysis, 2023
            15.19.2.1. By Product Type
            15.19.2.2. By Application
    15.20. South Korea
        15.20.1. Pricing Analysis
        15.20.2. Market Share Analysis, 2023
            15.20.2.1. By Product Type
            15.20.2.2. By Application
    15.21. GCC Countries
        15.21.1. Pricing Analysis
        15.21.2. Market Share Analysis, 2023
            15.21.2.1. By Product Type
            15.21.2.2. By Application
    15.22. South Africa
        15.22.1. Pricing Analysis
        15.22.2. Market Share Analysis, 2023
            15.22.2.1. By Product Type
            15.22.2.2. By Application
    15.23. Israel
        15.23.1. Pricing Analysis
        15.23.2. Market Share Analysis, 2023
            15.23.2.1. By Product Type
            15.23.2.2. By Application
16. Market Structure Analysis
    16.1. Competition Dashboard
    16.2. Competition Benchmarking
    16.3. Market Share Analysis of Top Players
        16.3.1. By Regional
        16.3.2. By Product Type
        16.3.3. By Application
17. Competition Analysis
    17.1. Competition Deep Dive
        17.1.1. Gemalto N.V.
            17.1.1.1. Overview
            17.1.1.2. Product Portfolio
            17.1.1.3. Profitability by Market Segments
            17.1.1.4. Sales Footprint
            17.1.1.5. Strategy Overview
                17.1.1.5.1. Marketing Strategy
        17.1.2. DeviceFidelity, Inc.
            17.1.2.1. Overview
            17.1.2.2. Product Portfolio
            17.1.2.3. Profitability by Market Segments
            17.1.2.4. Sales Footprint
            17.1.2.5. Strategy Overview
                17.1.2.5.1. Marketing Strategy
        17.1.3. Visa Inc.
            17.1.3.1. Overview
            17.1.3.2. Product Portfolio
            17.1.3.3. Profitability by Market Segments
            17.1.3.4. Sales Footprint
            17.1.3.5. Strategy Overview
                17.1.3.5.1. Marketing Strategy
        17.1.4. Broadcom, Inc.
            17.1.4.1. Overview
            17.1.4.2. Product Portfolio
            17.1.4.3. Profitability by Market Segments
            17.1.4.4. Sales Footprint
            17.1.4.5. Strategy Overview
                17.1.4.5.1. Marketing Strategy
        17.1.5. STMicroelectronics N.V.
            17.1.5.1. Overview
            17.1.5.2. Product Portfolio
            17.1.5.3. Profitability by Market Segments
            17.1.5.4. Sales Footprint
            17.1.5.5. Strategy Overview
                17.1.5.5.1. Marketing Strategy
        17.1.6. Toshiba Corp.
            17.1.6.1. Overview
            17.1.6.2. Product Portfolio
            17.1.6.3. Profitability by Market Segments
            17.1.6.4. Sales Footprint
            17.1.6.5. Strategy Overview
                17.1.6.5.1. Marketing Strategy
        17.1.7. Samsung Electronics Co. Ltd.
            17.1.7.1. Overview
            17.1.7.2. Product Portfolio
            17.1.7.3. Profitability by Market Segments
            17.1.7.4. Sales Footprint
            17.1.7.5. Strategy Overview
                17.1.7.5.1. Marketing Strategy
        17.1.8. Identive Group, Inc.
            17.1.8.1. Overview
            17.1.8.2. Product Portfolio
            17.1.8.3. Profitability by Market Segments
            17.1.8.4. Sales Footprint
            17.1.8.5. Strategy Overview
                17.1.8.5.1. Marketing Strategy
        17.1.9. NXP Semiconductor
            17.1.9.1. Overview
            17.1.9.2. Product Portfolio
            17.1.9.3. Profitability by Market Segments
            17.1.9.4. Sales Footprint
            17.1.9.5. Strategy Overview
                17.1.9.5.1. Marketing Strategy
        17.1.10. Infineon Technology
            17.1.10.1. Overview
            17.1.10.2. Product Portfolio
            17.1.10.3. Profitability by Market Segments
            17.1.10.4. Sales Footprint
            17.1.10.5. Strategy Overview
                17.1.10.5.1. Marketing Strategy
        17.1.11. On Track Innovation Ltd.
            17.1.11.1. Overview
            17.1.11.2. Product Portfolio
            17.1.11.3. Profitability by Market Segments
            17.1.11.4. Sales Footprint
            17.1.11.5. Strategy Overview
                17.1.11.5.1. Marketing Strategy
18. Assumptions & Acronyms Used
19. Research Methodology
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