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Social Video Advertising Market Outlook (2022-2032)

[309 Pages Report] The social video advertising market is garnering an impressive growth rate with an estimated CAGR of 30.4% from 2022 to 2032. The social video advertising market share is anticipated to be worth US$ 14.1 Bn in 2022.

Attributes Details
Social Video Advertising Market CAGR 30.4%
Social Video Advertising Market Size (2022) US$ 14.1 Billion
Social Video Advertising Market Share (2032) US$ 198.6 Billion

The global social video advertising market size is expected to be valued at US$ 198.6 Bn by 2032, owing to an increase in demand for automation of advertising operations.

“The growing use of Augmented Reality (AR) and Virtual Reality (VR) in digital marketing is predicted to increase demand for social video advertising globally.”

According to the new market report on social video advertising by FMI, the demand for social video advertising is expected to grow due to the growing consumer concerns with brands and products.

Furthermore, social video advertising market trends combined with increasing usage of smartphones, smart televisions, and other social video advertising devices in rural and urban areas around the world is expected to drive the global social video advertising market growth over the forecast period.

During the projection period, digital technologies such as artificial intelligence (AI), cloud computing, and the Internet of Things (IoT) are expected to enhance demand for social video advertising.

Advertisers are continuously increasing their social media advertising spending and their social video advertising by taking advantage of the growing use of OTT platforms around the world.

This, in turn, is expected to fuel social video advertising market expansion during 2022-2032. Google, for example, is experimenting with virtual reality advertising to keep up with the latest social video advertising market trends.

The adoption of social video advertising is growing as it aids companies to boost brand awareness and increase sales and income. Furthermore, social video advertising helps in achieving company goals. Advertisers are vying for attention by targeting tech behemoths like Facebook and Google.

Due to the rising use of smartphones to access social media applications such as Facebook and YouTube, the majority of social media advertising market revenue is anticipated to be spent on mobile advertising, boosting the growth of the social video advertising market share

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What is the Impact of COVID-19 on the Social Video Advertising Market?

During the COVID-19 pandemic, the rapid penetration of new technologies in the social video advertising market created a huge opportunity for advertisers to advertise using social video advertising technology.

Social video advertising companies are shifting to cheaper and more adaptive channels as a result of the global pandemic outbreak, where consumer presence and availability are quickly increasing.

To some extent, COVID-19 has propelled the social video advertising market growth.

The adoption of social video advertising saw growth as advertisers were able to contact their target clients due to the consumption of digital content on numerous over-the-top platforms. This is done based on the condition that customers use their devices to access social media.

Customers' viewing habits are tracked by the algorithm, which then displays advertising based on their preferences. As a result, the digital video content market is witnessing rapid growth.

However, due to COVID-19, end-user social media spending has decreased significantly. For example, according to a study, social video advertising spending is down 9% on average across Europe, with Germany and France down by 7% and 12%, respectively. Furthermore, social video advertising revenue in China has decreased by roughly 15%.

In-home media usage, TV viewership, and use of social platforms and streaming services have all increased due to the COVID-19 pandemic. As a result, advertisers are adapting digital advertising marketing strategies, which is expected to have a positive impact on the global social video advertising market outlook.

What are the Key Social Video Advertising Market Dynamics?

The demand for social video advertising is on the rise as advertisers are increasingly turning to social video advertising due to technological improvements and changing customer behavior.

Individuals are increasingly adopting visual media via venues other than traditional cable and satellite TVs. Furthermore, as per social media video statistics in 2022, the adoption of social video advertising is projected to rise throughout 2032.

Non-traditional platforms, such as computers, mobile phones, OTT media platforms, and social media applications, are allowing social media advertisers to improve their service delivery methodology and open up new social video advertising market revenue streams for marketers and broadcasters.

Furthermore, these digital video contents are designed to run on a variety of platforms and in a variety of formats to ensure maximum reach and, as a result, a higher rate of interaction.

The introduction of the latest social video advertising market trends like vertical filming and 360° digital videos has created considerable growth opportunities for the social video advertising market. In comparison to old methods, these current videography techniques provide a different perception of the subject being advertised, enticing new clients.

These methods enable advertisers to develop and create more successful advertising campaigns, increasing the use of social video advertising strategies by brands.

Advances in video filmmaking technology have also resulted in the development of newer and better-recording equipment, allowing videographers to create high-quality, detailed movies with shorter lengths, which are more successful in communicating businesses' messages to viewers.

Individuals' increasing adoption of linked TVs is encouraging firms and marketers to adopt social video advertising strategies. Brands and marketers may give relevant adverts to individuals thanks to the ability to access an individual's social media accounts, evaluate viewing behaviors, and use effective search engine optimization.

Connected TV allows for the delivery of highly tailored, targeted, and HD-quality advertisements, which increase brand awareness and loyalty. Furthermore, the continuous trend among individuals to avoid skipping commercials on television allows advertisers to convey brand messaging more effectively, boosting social video advertising market growth.

The increased use of OTT platforms by an increasing number of people around the world has given advertisers a better opportunity to get into the social video advertising market.

However, during the forecast period, the impact of GDPR and other privacy rules on the usage of internet data is projected to act as limitation of the social video advertising market.

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How is the Social Video Advertising Market Segmented?

The retail and CPG segment had the highest share of 35 percent. Cookies can be used by brands and marketers to identify and assess search results in social video advertising on mobile and desktop platforms, allowing retailers to gain a better understanding of their customers' needs.

Offline stores can improve their consumers' in-store experiences by selling products that match their needs by understanding their needs.

Furthermore, social video advertising may be used in businesses to create interactive customer experiences, boosting the effectiveness of social media marketing campaigns and ensuring efficient consumer acquisition.

Which Segment is Dominating the Social Video Advertising Market, by End User?

By end user, the brands/companies segment is gaining traction and dominating the social video advertising market. During the forecast period 2022-2032, the brands/companies are expected to increase at a stunning 14.2% CAGR. 

Advertisers are adopting this platform to contact their targeted clients as it is less expensive than traditional advertising strategies such as television commercials, and it also allows them to reach a wider audience. 

According to a study, mobile advertising or short video advertising generates money for 70-80% of social video advertising companies. In 2020, approximately 3.48 billion monthly active users accessed social networking sites such as Facebook, YouTube, LinkedIn, and others, up 14% from 2019 due to Covid-19.

The social ad services are expected to dominate the social video advertising market due to advertising businesses' increasing use of social media platforms to reach targeted clients, as well as the high use of smartphones rather than PCs for social media platforms.

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What is the Regional Analysis for the Social Video Advertising Market?

During the forecast period, the social video advertising market in the Asia Pacific is expected to grow at a quick rate.

China is the most lucrative market for social video advertising, with the highest CAGR of 33.4% through 2032.

This growth can be attributed to telecommunication companies increasing their investments in high-speed internet services, which increases the adoption of smart devices, OTT platforms, social media platforms, and other social video advertising platforms.

Furthermore, India's social video advertising market is also anticipated to grow at a CAGR of 30.8% throughout the forecast period.

As a result, these factors are anticipated to indirectly propel the social video advertising market growth in the Asia Pacific during the forecast period.

On the other hand, the U.S. is expected to develop at a 26.9% compound annual growth rate (CAGR) in the global social video advertising market from 2022 to 2032. 

The growing popularity of social media platforms such as Facebook, Snapchat, and others, as well as the increasing use of smartphones, have aided in boosting the market demand for social video advertising in the United States. 

Furthermore, the expanding dominance of OTT platforms, as well as massive corporate investments in research and development, are driving significant market growth in social video advertising. 

Some companies, such as Interactive Advertising Bureau, Buzzfeed Inc., and Verizon Media, have been important drivers of the social video advertising market's growth.

How is the Competition in the Social Video Advertising Market?

Advertising companies all around the world have begun to engage in social video advertising in order to provide better ad content to their audiences. To recruit better talent and allow effective corporate growth, companies have begun investing in new development centers and operating bases.

In addition, established businesses are forming alliances with data analytics firms to assess the success and engagement rates of their advertising efforts. This enables social video advertising companies to take appropriate action as needed.

Recent Developments in the Social Video Advertising Market

  • In June 2019, the company created a cloud-based supply-side platform (SSP) to provide its clients with more cost-effective advertising models.
  • Conversant LLC launched a new operations facility in Virginia in September 2017 to take advantage of the region's potential expertise.
  • Ogury announced the launch of Video Chooser in April 2020, which will assist in the delivery of mobile video adverts based on user preferences. This advancement by the corporation provides consumers with the choice of watching three different brands of advertisements in full screen mode. Advertisers will only be charged if the user watches the video, resulting in significant financial gains for the advertising industry.
  • StackAdapt announced a partnership with SpotX in November 2019, focusing on linked TV inventory and audience, allowing advertisers to access Canadian OTT content viewers. Through the SpotX CTV network, which reaches over 44 million households throughout the United States, marketers partnering with StackAdapt will have access to premium content from over 600 media owners.

Key Players in the Social Video Advertising Market

  • Advertise.com
  • Conversant LLC
  • Longtail Ad Solutions, Inc.
  • PubMatic, Inc.
  • SpotX, Inc.
  • Tremor International Ltd.
  • Vdopia, Inc. DBA Chocolate
  • Verizon Media
  • Viant Technology LLC
  • ZypMedia

Segments

By Solution:

  • Social Ad Platform
  • Social Ad Services
  • Social Advertising Consulting
  • Implementation & Integration
  • Support and Maintenance

By End User:

  • Ad Agencies
  • Brands/Companies
  • Publishers

By Vertical:

  • Retail & CPG
  • Healthcare
  • Banking, Financial Service & Insurance
  • Real Estate
  • Travel & Hospitality
  • Others

By Region:

  • North America
  • Europe
  • Asia Pacific
  • Middle East & Africa
  • Latin America

Frequently Asked Questions

What is the CAGR of the Social Video Advertising Market?

The social video advertising market is projected to record a CAGR of 30.4%, during 2022-2032.

Which is the Leading Region in the Social Video Advertising Market?

China is expected to lead the social video advertising market by 2032.

Which Segment Leads in the Social Video Advertising Market by End User?

The brands/companies segment is expected to dominate the social video advertising market by 2032.

What is the Growth Estimated for the Social Video Advertising Market by 2032?

The social video advertising market is expected to be valued at US$ 198.6 Bn by 2032.

Which was the Historical Size of the Social Video Advertising Market?

The social video advertising market size accounted for around US$ 14.1 Bn in 2022.

Table of Content

1. Executive Summary

    1.1. Global Market Outlook

    1.2. Summary of Key Findings

    1.3. Summary of Key Statistics

    1.4. FMI Analysis and Recommendations

2. Market Overview

    2.1. Market Taxonomy

    2.2. Market Definition

    2.3. Market Introduction

3. Key Market Trends

    3.1. Key Trends Impacting the Market

        3.1.1. Increasing use of user-generated content

        3.1.2. Reliance on lifestyle bloggers

        3.1.3. Creation of in-house sponsored content by publishers

        3.1.4. Facilitation by third parties

        3.1.5. Growing dependence on mobile browsing and technology

        3.1.6. Distribution through viral campaigns

    3.2. Service Innovation/ Development Trends

    3.3. Maintaining the High Standards – Key Regulations & Frameworks

4. Global Social Video Advertising Market Demand (in Value or Size in US$ Mn) Analysis 2017-2021 and Forecast, 2022-2032

    4.1. Historical Market Value (US$ Mn) Analysis, 2017-2021

    4.2. Current and Future Market Value (US$ Mn) Projections, 2022-2032

        4.2.1. Y-o-Y Growth Trend Analysis

        4.2.2. Absolute $ Opportunity Analysis

5. Market Background

    5.1. Macro-Economic Factors

        5.1.1. Global GDP Growth Outlook

        5.1.2. Global Service Industry Outlook

        5.1.3. Global Urbanization growth matrix

        5.1.4. Growth Adoption of Digitalization

        5.1.5. Strengthening of the Service Industry

    5.2. Forecast Factors - Relevance & Impact

        5.2.1. Top Companies Historical Growth

        5.2.2. Government regulations

    5.3. Value Chain Analysis

        5.3.1. Service Providers

        5.3.2. List of End Users

        5.3.3. Profit Margin Analysis

    5.4. Market Dynamics

        5.4.1. Drivers

        5.4.2. Restraints

        5.4.3. Opportunity Analysis

    5.5. PESTLE Analysis of Social Video Advertising Market

    5.6. Porter’s Five Force Analysis

    5.7. Investment Feasibility Matrix for Social Video Advertising Market

6. Global Social Video Advertising Market Analysis 2017-2021 and Forecast 2022-2032, by Solution

    6.1. Introduction / Key Findings

    6.2. Historical Market Size (US$ Mn) Analysis By Solution, 2017-2021

    6.3. Current and Future Market Size (US$ Mn) Analysis and Forecast By Solution, 2022-2032

        6.3.1. Social Ad Platform

        6.3.2. Social Ad Services

            6.3.2.1. Social Advertising Consulting

            6.3.2.2. Implementation & Integration

            6.3.2.3. Support and Maintenance

    6.4. Market Attractiveness Analysis By Solution

7. Global Social Video Advertising Market Analysis 2017-2021 and Forecast 2022-2032, By End User

    7.1. Introduction / Key Findings

    7.2. Historical Market Size (US$ Mn) Analysis By End User, 2017-2021

    7.3. Current and Future Market Size (US$ Mn) Analysis and Forecast By End User, 2022-2032

        7.3.1. Ad Agencies

        7.3.2. Brands/Companies

        7.3.3. Publishers

    7.4. Market Attractiveness Analysis By End User

8. Global Social Video Advertising Market Analysis 2017-2021 and Forecast 2022-2032, by Vertical

    8.1. Introduction / Key Findings

    8.2. Historical Market Size (US$ Mn) Analysis By Vertical, 2017-2021

    8.3. Current and Future Market Size (US$ Mn) Analysis and Forecast By Vertical, 2022-2032

        8.3.1. Retail & CPG

        8.3.2. Healthcare

        8.3.3. Banking, Financial Service & Insurance

        8.3.4. Real Estate

        8.3.5. Travel & Hospitality

        8.3.6. Others

    8.4. Market Attractiveness Analysis By Vertical

9. Global Social Video Advertising Market Analysis 2017-2021 and Forecast 2022-2032, by Region

    9.1. Introduction

    9.2. Historical Market Size (US$ Mn) Analysis By Region, 2017-2021

    9.3. Current Market Size (US$ Mn) Analysis and Forecast By Region, 2022-2032

        9.3.1. North America

        9.3.2. Latin America

        9.3.3. Europe

        9.3.4. East Asia

        9.3.5. South Asia

        9.3.6. Oceania

        9.3.7. Middle East and Africa

    9.4. Market Attractiveness Analysis By Region

10. North America Social Video Advertising Market Analysis 2017-2021 and Forecast 2022-2032

    10.1. Introduction

    10.2. Historical Market Size (US$ Mn) Trend Analysis By Market Taxonomy, 2017-2021

    10.3. Market Size (US$ Mn) and Volume Forecast By Market Taxonomy, 2022-2032

        10.3.1. By Country

            10.3.1.1. U.S.

            10.3.1.2. Canada

        10.3.2. By Solution

        10.3.3. By End User

        10.3.4. By Vertical

    10.4. Market Attractiveness Analysis

        10.4.1. By Country

        10.4.2. By Solution

        10.4.3. By End User

        10.4.4. By Vertical

    10.5. Market Trends

    10.6. Key Market Participants - Intensity Mapping

    10.7. Drivers and Restraints - Impact Analysis

11. Latin America Social Video Advertising Market Analysis 2017-2021 and Forecast 2022-2032

    11.1. Introduction

    11.2. Historical Market Size (US$ Mn) Trend Analysis By Market Taxonomy, 2017-2021

    11.3. Market Size (US$ Mn) and Volume Forecast By Market Taxonomy, 2022-2032

        11.3.1. By Country

            11.3.1.1. Brazil

            11.3.1.2. Mexico

            11.3.1.3. Rest of Latin America

        11.3.2. By Solution

        11.3.3. By End User

        11.3.4. By Vertical

    11.4. Market Attractiveness Analysis

        11.4.1. By Country

        11.4.2. By Solution

        11.4.3. By End User

        11.4.4. By Vertical

    11.5. Market Trends

    11.6. Key Market Participants - Intensity Mapping

    11.7. Drivers and Restraints - Impact Analysis

12. Europe Social Video Advertising Market Analysis 2017-2021 and Forecast 2022-2032

    12.1. Introduction

    12.2. Historical Market Size (US$ Mn) Trend Analysis By Market Taxonomy, 2017-2021

    12.3. Market Size (US$ Mn) and Volume Forecast By Market Taxonomy, 2022-2032

        12.3.1. By Country

            12.3.1.1. Germany

            12.3.1.2. Italy

            12.3.1.3. France

            12.3.1.4. U.K.

            12.3.1.5. Spain

            12.3.1.6. Russia

            12.3.1.7. Rest of Europe

        12.3.2. By Solution

        12.3.3. By End User

        12.3.4. By Vertical

    12.4. Market Attractiveness Analysis

        12.4.1. By Country

        12.4.2. By Solution

        12.4.3. By End User

        12.4.4. By Vertical

    12.5. Market Trends

    12.6. Key Market Participants - Intensity Mapping

    12.7. Drivers and Restraints - Impact Analysis

13. South Asia Social Video Advertising Market Analysis 2017-2021 and Forecast 2022-2032

    13.1. Introduction

    13.2. Historical Market Size (US$ Mn) Trend Analysis By Market Taxonomy, 2017-2021

    13.3. Market Size (US$ Mn) and Volume Forecast By Market Taxonomy, 2022-2032

        13.3.1. By Country

            13.3.1.1. India

            13.3.1.2. Thailand

            13.3.1.3. Indonesia

            13.3.1.4. Malaysia

            13.3.1.5. Rest of South Asia

        13.3.2. By Solution

        13.3.3. By End User

        13.3.4. By Vertical

    13.4. Market Attractiveness Analysis

        13.4.1. By Country

        13.4.2. By Solution

        13.4.3. By End User

        13.4.4. By Vertical

    13.5. Market Trends

    13.6. Key Market Participants - Intensity Mapping

    13.7. Drivers and Restraints - Impact Analysis

14. East Asia Social Video Advertising Market Analysis 2017-2021 and Forecast 2022-2032

    14.1. Introduction

    14.2. Historical Market Size (US$ Mn) Trend Analysis By Market Taxonomy, 2017-2021

    14.3. Market Size (US$ Mn) and Volume Forecast By Market Taxonomy, 2022-2032

        14.3.1. By Country

            14.3.1.1. China

            14.3.1.2. Japan

            14.3.1.3. South Korea

        14.3.2. By Solution

        14.3.3. By End User

        14.3.4. By Vertical

    14.4. Market Attractiveness Analysis

        14.4.1. By Country

        14.4.2. By Solution

        14.4.3. By End User

        14.4.4. By Vertical

    14.5. Market Trends

    14.6. Key Market Participants - Intensity Mapping

    14.7. Drivers and Restraints - Impact Analysis

15. Oceania Social Video Advertising Market Analysis 2017-2021 and Forecast 2022-2032

    15.1. Introduction

    15.2. Historical Market Size (US$ Mn) Trend Analysis By Market Taxonomy, 2017-2021

    15.3. Market Size (US$ Mn) and Volume Forecast By Market Taxonomy, 2022-2032

        15.3.1. By Country

            15.3.1.1. Australia

            15.3.1.2. New Zealand

        15.3.2. By Solution

        15.3.3. By End User

        15.3.4. By Vertical

    15.4. Market Attractiveness Analysis

        15.4.1. By Country

        15.4.2. By Solution

        15.4.3. By End User

        15.4.4. By Vertical

    15.5. Market Trends

    15.6. Key Market Participants - Intensity Mapping

    15.7. Drivers and Restraints - Impact Analysis

16. Middle East and Africa Social Video Advertising Market Analysis 2017-2021 and Forecast 2022-2032

    16.1. Introduction

    16.2. Historical Market Size (US$ Mn) Trend Analysis By Market Taxonomy, 2017-2021

    16.3. Market Size (US$ Mn) and Volume Forecast By Market Taxonomy, 2022-2032

        16.3.1. By Country

            16.3.1.1. GCC Countries

            16.3.1.2. Northern Africa

            16.3.1.3. South Africa

            16.3.1.4. Rest of MEA

        16.3.2. By Solution

        16.3.3. By End User

        16.3.4. By Vertical

    16.4. Market Attractiveness Analysis

        16.4.1. By Country

        16.4.2. By Solution

        16.4.3. By End User

        16.4.4. By Vertical

    16.5. Market Trends

    16.6. Key Market Participants - Intensity Mapping

    16.7. Drivers and Restraints - Impact Analysis

17. Key Country’s Social Video Advertising Market Analysis, 2021

    17.1. Introduction

        17.1.1. Market Value Proportion Analysis, By Key Countries

        17.1.2. Global Vs. Country Growth Comparison

    17.2. U.S. Social Video Advertising Market Analysis

        17.2.1. By Solution

        17.2.2. By End User

        17.2.3. By Vertical

    17.3. Canada Social Video Advertising Market Analysis

        17.3.1. By Solution

        17.3.2. By End User

        17.3.3. By Vertical

    17.4. Mexico Social Video Advertising Market Analysis

        17.4.1. By Solution

        17.4.2. By End User

        17.4.3. By Vertical

    17.5. Brazil Social Video Advertising Market Analysis

        17.5.1. By Solution

        17.5.2. By End User

        17.5.3. By Vertical

    17.6. Germany Social Video Advertising Market Analysis

        17.6.1. By Solution

        17.6.2. By End User

        17.6.3. By Vertical

    17.7. Italy Social Video Advertising Market Analysis

        17.7.1. By Solution

        17.7.2. By End User

        17.7.3. By Vertical

    17.8. France Social Video Advertising Market Analysis

        17.8.1. By Solution

        17.8.2. By End User

        17.8.3. By Vertical

    17.9. U.K. Social Video Advertising Market Analysis

        17.9.1. By Solution

        17.9.2. By End User

        17.9.3. By Vertical

    17.10. Spain Social Video Advertising Market Analysis

        17.10.1. By Solution

        17.10.2. By End User

        17.10.3. By Vertical

    17.11. Russia Social Video Advertising Market Analysis

        17.11.1. By Solution

        17.11.2. By End User

        17.11.3. By Vertical

    17.12. China Social Video Advertising Market Analysis

        17.12.1. By Solution

        17.12.2. By End User

        17.12.3. By Vertical

    17.13. Japan Social Video Advertising Market Analysis

        17.13.1. By Solution

        17.13.2. By End User

        17.13.3. By Vertical

    17.14. S. Korea Social Video Advertising Market Analysis

        17.14.1. By Solution

        17.14.2. By End User

        17.14.3. By Vertical

    17.15. India Social Video Advertising Market Analysis

        17.15.1. By Solution

        17.15.2. By End User

        17.15.3. By Vertical

    17.16. Thailand Social Video Advertising Market Analysis

        17.16.1. By Solution

        17.16.2. By End User

        17.16.3. By Vertical

        17.16.4. By End Users

    17.17. Australia Social Video Advertising Market Analysis

        17.17.1. By Solution

        17.17.2. By End User

        17.17.3. By Vertical

        17.17.4. By End Users

    17.18. New Zealand Social Video Advertising Market Analysis

        17.18.1. By Solution

        17.18.2. By End User

        17.18.3. By Vertical

        17.18.4. By End Users

    17.19. Turkey Social Video Advertising Market Analysis

        17.19.1. By Solution

        17.19.2. By End User

        17.19.3. By Vertical

        17.19.4. By End Users

    17.20. South Africa Social Video Advertising Market Analysis

        17.20.1. By Solution

        17.20.2. By End User

        17.20.3. By Vertical

        17.20.4. By End Users

18. Market Structure Analysis

    18.1. Market Analysis by Tier of Companies (Social Video Advertising)

    18.2. Market Concentration

    18.3. Market Share Analysis of Top Players

    18.4. Market Presence Analysis

        18.4.1. Product foot print by Players

        18.4.2. Channel Foot Print by Players

19. Competition Analysis

    19.1. Competition Dashboard

    19.2. Pricing Analysis by Competition

    19.3. Competition Benchmarking

    19.4. Competition Deep Dive

        19.4.1. Advertise.com

            19.4.1.1. Overview

            19.4.1.2. Product/Service Portfolio

            19.4.1.3. Profitability by Market Segments (Product/Channel/Region)

            19.4.1.4. Sales Footprint

                19.4.1.4.1. Strategy Overview

                19.4.1.4.2. Marketing Strategy

                19.4.1.4.3. Product Strategy

                19.4.1.4.4. Channel Strategy

        19.4.2. Longtail Ad Solutions, Inc.

                19.4.2.1.1. Strategy Overview

                19.4.2.1.2. Marketing Strategy

                19.4.2.1.3. Product Strategy

                19.4.2.1.4. Channel Strategy

        19.4.3. Conversant LLC

                19.4.3.1.1. Strategy Overview

                19.4.3.1.2. Marketing Strategy

                19.4.3.1.3. Product Strategy

                19.4.3.1.4. Channel Strategy

        19.4.4. PubMatic, Inc.

                19.4.4.1.1. Strategy Overview

                19.4.4.1.2. Marketing Strategy

                19.4.4.1.3. Product Strategy

                19.4.4.1.4. Channel Strategy

        19.4.5. SpotX, Inc.

                19.4.5.1.1. Strategy Overview

                19.4.5.1.2. Marketing Strategy

                19.4.5.1.3. Product Strategy

                19.4.5.1.4. Channel Strategy

        19.4.6. Tremor International Ltd.

                19.4.6.1.1. Strategy Overview

                19.4.6.1.2. Marketing Strategy

                19.4.6.1.3. Product Strategy

                19.4.6.1.4. Channel Strategy

        19.4.7. Vdopia, Inc. DBA Chocolate

                19.4.7.1.1. Strategy Overview

                19.4.7.1.2. Marketing Strategy

                19.4.7.1.3. Product Strategy

                19.4.7.1.4. Channel Strategy

        19.4.8. Verizon Media

                19.4.8.1.1. Strategy Overview

                19.4.8.1.2. Marketing Strategy

                19.4.8.1.3. Product Strategy

                19.4.8.1.4. Channel Strategy

        19.4.9. Viant Technology LLC

                19.4.9.1.1. Strategy Overview

                19.4.9.1.2. Marketing Strategy

                19.4.9.1.3. Product Strategy

                19.4.9.1.4. Channel Strategy

        19.4.10. ZypMedia

                19.4.10.1.1. Strategy Overview

                19.4.10.1.2. Marketing Strategy

                19.4.10.1.3. Product Strategy

                19.4.10.1.4. Channel Strategy

        19.4.11. Other Key Players (As per Request)

20. Assumptions and Acronyms Used

21. Research Methodology

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List of Tables

Table 1: Global Social Video Advertising Market Value (US$ Mn) Forecast, By Solution, 2017-2032  

Table 2: Global Social Video Advertising Market Value (US$ Mn) Forecast, By End-User, 2017-2032  

Table 3: Global Social Video Advertising Market Value (US$ Mn) Forecast, By Vertical, 2017-2032  

Table 4: Global Social Video Advertising Market Value (US$ Mn) Forecast, By Region, 2017-2032  

Table 5: North America Social Video Advertising Market Value (US$ Mn) Forecast, By Country, 2017-2032 

Table 6: North America Social Video Advertising Market Value (US$ Mn) Forecast, By Solution, 2017-2032 

Table 7: North America Social Video Advertising Market Value (US$ Mn) Forecast, By End-User, 2017-2032  

Table 8: North America Social Video Advertising Market Value (US$ Mn) Forecast, By Vertical, 2017-2032  

Table 9: Latin America Social Video Advertising Market Value (US$ Mn) Forecast, By Country, 2017-2032 

Table 10: Latin America Social Video Advertising Market Value (US$ Mn) Forecast, By Solution, 2017-2032 

Table 11: Latin America Social Video Advertising Market Value (US$ Mn) Forecast, By End-User, 2017-2032  

Table 12: Latin America Social Video Advertising Market Value (US$ Mn) Forecast, By Vertical, 2017-2032  

Table 13: Europe Social Video Advertising Market Value (US$ Mn) Forecast, By Country, 2017-2032 

Table 14: Europe Social Video Advertising Market Value (US$ Mn) Forecast, By Solution, 2017-2032 

Table 15: Europe Social Video Advertising Market Value (US$ Mn) Forecast, By End-User, 2017-2032  

Table 16: Europe Social Video Advertising Market Value (US$ Mn) Forecast, By Vertical, 2017-2032  

Table 17: South Asia Social Video Advertising Market Value (US$ Mn) Forecast, By Country, 2017-2032 

Table 18: South Asia Social Video Advertising Market Value (US$ Mn) Forecast, By Solution, 2017-2032 

Table 19: South Asia Social Video Advertising Market Value (US$ Mn) Forecast, By End-User, 2017-2032  

Table 20: South Asia Social Video Advertising Market Value (US$ Mn) Forecast, By Vertical, 2017-2032  

Table 21: East Asia Social Video Advertising Market Value (US$ Mn) Forecast, By Country, 2017-2032 

Table 22: East Asia Social Video Advertising Market Value (US$ Mn) Forecast, By Solution, 2017-2032 

Table 23: East Asia Social Video Advertising Market Value (US$ Mn) Forecast, By End-User, 2017-2032  

Table 24: East Asia Social Video Advertising Market Value (US$ Mn) Forecast, By Vertical, 2017-2032  

Table 25: Oceania Social Video Advertising Market Value (US$ Mn) Forecast, By Country, 2017-2032 

Table 26: Oceania Social Video Advertising Market Value (US$ Mn) Forecast, By Solution, 2017-2032 

Table 27: Oceania Social Video Advertising Market Value (US$ Mn) Forecast, By End-User, 2017-2032  

Table 28: Oceania Social Video Advertising Market Value (US$ Mn) Forecast, By Vertical, 2017-2032  

Table 29: MEA Social Video Advertising Market Value (US$ Mn) Forecast, By Country, 2017-2032 

Table 30: MEA Social Video Advertising Market Value (US$ Mn) Forecast, By Solution, 2017-2032 

Table 31: MEA Social Video Advertising Market Value (US$ Mn) Forecast, By End-User, 2017-2032  

Table 32: MEA Social Video Advertising Market Value (US$ Mn) Forecast, By Vertical, 2017-2032  
Sudip Saha
Sudip Saha

Principal Consultant

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List of Charts

Figure 01: Global Social Video Advertising Market Value (US$ Mn) Analysis, 2017-2021

Figure 02: Global Social Video Advertising Market Value (US$ Mn) Forecast, 2022-2032

Figure 03: Global Social Video Advertising Market Absolute $ Opportunity Value (US$ Mn), 2022-2032

Figure 04: Global Social Video Advertising Market Value (US$ Mn) Analysis by Solution, 2017-2032

Figure 05: Global Social Video Advertising Market Y-o-Y Growth (%) Projections, By Solution, 2022-2032

Figure 06: Global Social Video Advertising Market Attractiveness by Solution, 2022-2032

Figure 07: Global Social Video Advertising Market Value (US$ Mn) Analysis by End-User, 2017-2032

Figure 08: Global Social Video Advertising Market Y-o-Y Growth (%) Projections, By End-User, 2022-2032

Figure 09: Global Social Video Advertising Market Attractiveness by End-User, 2022-2032

Figure 10: Global Social Video Advertising Market Value (US$ Mn) Analysis by Vertical, 2017-2032

Figure 11: Global Social Video Advertising Market Y-o-Y Growth (%) Projections, By Vertical, 2022-2032

Figure 12: Global Social Video Advertising Market Attractiveness by Vertical, 2022-2032

Figure 13: Global Social Video Advertising Market Value (US$ Mn) Analysis by Region, 2017-2032

Figure 14: Global Social Video Advertising Market Y-o-Y Growth (%) Projections, By Region, 2022-2032

Figure 15: Global Social Video Advertising Market Attractiveness by Region, 2022-2032

Figure 16: North America Social Video Advertising Market Value (US$ Mn) Analysis by Country, 2017-2032

Figure 17: North America Social Video Advertising Market Y-o-Y Growth (%) Projections, By Country, 2022-2032

Figure 18: North America Social Video Advertising Market Attractiveness by Country, 2022-2032

Figure 19: North America Social Video Advertising Market Value (US$ Mn) Analysis by Solution, 2017-2032

Figure 20: North America Social Video Advertising Market Y-o-Y Growth (%) Projections, By Solution, 2022-2032

Figure 21: North America Social Video Advertising Market Attractiveness by Solution, 2022-2032

Figure 22: North America Social Video Advertising Market Value (US$ Mn) Analysis by End-User, 2017-2032

Figure 23: North America Social Video Advertising Market Y-o-Y Growth (%) Projections, By End-User, 2022-2032

Figure 24: North America Social Video Advertising Market Attractiveness by End-User, 2022-2032

Figure 25: North America Social Video Advertising Market Value (US$ Mn) Analysis by Vertical, 2017-2032

Figure 26: North America Social Video Advertising Market Y-o-Y Growth (%) Projections, By Vertical, 2022-2032

Figure 27: North America Social Video Advertising Market Attractiveness by Vertical, 2022-2032

Figure 28: Latin America Social Video Advertising Market Value (US$ Mn) Analysis by Country, 2017-2032

Figure 29: Latin America Social Video Advertising Market Y-o-Y Growth (%) Projections, By Country, 2022-2032

Figure 30: Latin America Social Video Advertising Market Attractiveness by Country, 2022-2032

Figure 31: Latin America Social Video Advertising Market Value (US$ Mn) Analysis by Solution, 2017-2032

Figure 32: Latin America Social Video Advertising Market Y-o-Y Growth (%) Projections, By Solution, 2022-2032

Figure 33: Latin America Social Video Advertising Market Attractiveness by Solution, 2022-2032

Figure 34: Latin America Social Video Advertising Market Value (US$ Mn) Analysis by End-User, 2017-2032

Figure 35: Latin America Social Video Advertising Market Y-o-Y Growth (%) Projections, By End-User, 2022-2032

Figure 36: Latin America Social Video Advertising Market Attractiveness by End-User, 2022-2032

Figure 37: Latin America Social Video Advertising Market Value (US$ Mn) Analysis by Vertical, 2017-2032

Figure 38: Latin America Social Video Advertising Market Y-o-Y Growth (%) Projections, By Vertical, 2022-2032

Figure 39: Latin America Social Video Advertising Market Attractiveness by Vertical, 2022-2032

Figure 40: Europe Social Video Advertising Market Value (US$ Mn) Analysis by Country, 2017-2032

Figure 41: Europe Social Video Advertising Market Y-o-Y Growth (%) Projections, By Country, 2022-2032

Figure 42: Europe Social Video Advertising Market Attractiveness by Country, 2022-2032

Figure 43: Europe Social Video Advertising Market Value (US$ Mn) Analysis by Solution, 2017-2032

Figure 44: Europe Social Video Advertising Market Y-o-Y Growth (%) Projections, By Solution, 2022-2032

Figure 45: Europe Social Video Advertising Market Attractiveness by Solution, 2022-2032

Figure 46: Europe Social Video Advertising Market Value (US$ Mn) Analysis by End-User, 2017-2032

Figure 47: Europe Social Video Advertising Market Y-o-Y Growth (%) Projections, By End-User, 2022-2032

Figure 48: Europe Social Video Advertising Market Attractiveness by End-User, 2022-2032

Figure 49: Europe Social Video Advertising Market Value (US$ Mn) Analysis by Vertical, 2017-2032

Figure 50: Europe Social Video Advertising Market Y-o-Y Growth (%) Projections, By Vertical, 2022-2032

Figure 51: Europe Social Video Advertising Market Attractiveness by Vertical, 2022-2032

Figure 52: South Asia Social Video Advertising Market Value (US$ Mn) Analysis by Country, 2017-2032

Figure 53: South Asia Social Video Advertising Market Y-o-Y Growth (%) Projections, By Country, 2022-2032

Figure 54: South Asia Social Video Advertising Market Attractiveness by Country, 2022-2032

Figure 55: South Asia Social Video Advertising Market Value (US$ Mn) Analysis by Solution, 2017-2032

Figure 56: South Asia Social Video Advertising Market Y-o-Y Growth (%) Projections, By Solution, 2022-2032

Figure 57: South Asia Social Video Advertising Market Attractiveness by Solution, 2022-2032

Figure 58: South Asia Social Video Advertising Market Value (US$ Mn) Analysis by End-User, 2017-2032

Figure 59: South Asia Social Video Advertising Market Y-o-Y Growth (%) Projections, By End-User, 2022-2032

Figure 60: South Asia Social Video Advertising Market Attractiveness by End-User, 2022-2032

Figure 61: South Asia Social Video Advertising Market Value (US$ Mn) Analysis by Vertical, 2017-2032

Figure 62: South Asia Social Video Advertising Market Y-o-Y Growth (%) Projections, By Vertical, 2022-2032

Figure 63: South Asia Social Video Advertising Market Attractiveness by Vertical, 2022-2032

Figure 64: East Asia Social Video Advertising Market Value (US$ Mn) Analysis by Country, 2017-2032

Figure 65: East Asia Social Video Advertising Market Y-o-Y Growth (%) Projections, By Country, 2022-2032

Figure 66: East Asia Social Video Advertising Market Attractiveness by Country, 2022-2032

Figure 67: East Asia Social Video Advertising Market Value (US$ Mn) Analysis by Solution, 2017-2032

Figure 68: East Asia Social Video Advertising Market Y-o-Y Growth (%) Projections, By Solution, 2022-2032

Figure 69: East Asia Social Video Advertising Market Attractiveness by Solution, 2022-2032

Figure 70: East Asia Social Video Advertising Market Value (US$ Mn) Analysis by End-User, 2017-2032

Figure 71: East Asia Social Video Advertising Market Y-o-Y Growth (%) Projections, By End-User, 2022-2032

Figure 72: East Asia Social Video Advertising Market Attractiveness by End-User, 2022-2032

Figure 73: East Asia Social Video Advertising Market Value (US$ Mn) Analysis by Vertical, 2017-2032

Figure 74: East Asia Social Video Advertising Market Y-o-Y Growth (%) Projections, By Vertical, 2022-2032

Figure 75: East Asia Social Video Advertising Market Attractiveness by Vertical, 2022-2032

Figure 76: Oceania Social Video Advertising Market Value (US$ Mn) Analysis by Country, 2017-2032

Figure 77: Oceania Social Video Advertising Market Y-o-Y Growth (%) Projections, By Country, 2022-2032

Figure 78: Oceania Social Video Advertising Market Attractiveness by Country, 2022-2032

Figure 79: Oceania Social Video Advertising Market Value (US$ Mn) Analysis by Solution, 2017-2032

Figure 80: Oceania Social Video Advertising Market Y-o-Y Growth (%) Projections, By Solution, 2022-2032

Figure 81: Oceania Social Video Advertising Market Attractiveness by Solution, 2022-2032

Figure 82: Oceania Social Video Advertising Market Value (US$ Mn) Analysis by End-User, 2017-2032

Figure 83: Oceania Social Video Advertising Market Y-o-Y Growth (%) Projections, By End-User, 2022-2032

Figure 84: Oceania Social Video Advertising Market Attractiveness by End-User, 2022-2032

Figure 85: Oceania Social Video Advertising Market Value (US$ Mn) Analysis by Vertical, 2017-2032

Figure 86: Oceania Social Video Advertising Market Y-o-Y Growth (%) Projections, By Vertical, 2022-2032

Figure 87: Oceania Social Video Advertising Market Attractiveness by Vertical, 2022-2032

Figure 88: MEA Social Video Advertising Market Value (US$ Mn) Analysis by Country, 2017-2032

Figure 89: MEA Social Video Advertising Market Y-o-Y Growth (%) Projections, By Country, 2022-2032

Figure 90: MEA Social Video Advertising Market Attractiveness by Country, 2022-2032

Figure 91: MEA Social Video Advertising Market Value (US$ Mn) Analysis by Solution, 2017-2032

Figure 92: MEA Social Video Advertising Market Y-o-Y Growth (%) Projections, By Solution, 2022-2032

Figure 93: MEA Social Video Advertising Market Attractiveness by Solution, 2022-2032

Figure 94: MEA Social Video Advertising Market Value (US$ Mn) Analysis by End-User, 2017-2032

Figure 95: MEA Social Video Advertising Market Y-o-Y Growth (%) Projections, By End-User, 2022-2032

Figure 96: MEA Social Video Advertising Market Attractiveness by End-User, 2022-2032

Figure 97: MEA Social Video Advertising Market Value (US$ Mn) Analysis by Vertical, 2017-2032

Figure 98: MEA Social Video Advertising Market Y-o-Y Growth (%) Projections, By Vertical, 2022-2032

Figure 99: MEA Social Video Advertising Market Attractiveness by Vertical, 2022-2032

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