Social Video Advertising Market Outlook (2025 to 2035)

The Social Video Advertising Market is estimated to be valued at USD 31.3 billion in 2025 and is projected to reach USD 444.5 billion by 2035, registering a compound annual growth rate (CAGR) of 30.4% over the forecast period.

Quick Stats for Social Video Advertising Market

  • Social Video Advertising Market Industry Value (2025): USD 31.3 billion
  • Social Video Advertising Market Forecast Value (2035): USD 444.5 billion
  • Social Video Advertising Market Forecast CAGR: 30.4%
  • Leading Segment in Social Video Advertising Market in 2025: Social Ad Platform (57.8%)
  • Key Growth Region in Social Video Advertising Market: North America, Asia-Pacific, Europe
  • Top Key Players in Social Video Advertising Market: Advertise.com, Longtail Ad Solutions, Inc., Conversant LLC, PubMatic, Inc., SpotX, Inc., Tremor International Ltd., Vdopia, Inc. DBA Chocolate, Verizon Media, Viant Technology LLC, ZypMedia
MetricValue
Social Video Advertising Market Estimated Value in (2025 E)USD 31.3 billion
Social Video Advertising Market Forecast Value in (2035 F)USD 444.5 billion
Forecast CAGR (2025 to 2035)30.4%

Rationale for Segmental Growth in the Social Video Advertising Market

What are the Key Social Video Advertising Market Dynamics?

The demand for social video advertising is on the rise as advertisers are increasingly turning to social video advertising due to technological improvements and changing customer behavior.

Individuals are increasingly adopting visual media via venues other than traditional cable and satellite TVs. Furthermore, as per social media video statistics in 2025, the adoption of social video advertising is projected to rise throughout 2035.

Non-traditional platforms, such as computers, mobile phones, OTT media platforms, and social media applications, are allowing social media advertisers to improve their service delivery methodology and open up new social video advertising market revenue streams for marketers and broadcasters.

Furthermore, these digital video contents are designed to run on a variety of platforms and in a variety of formats to ensure maximum reach and, as a result, a higher rate of interaction.

The introduction of the latest social video advertising market trends like vertical filming and 360° digital videos has created considerable growth opportunities for the social video advertising market. In comparison to old methods, these current videography techniques provide a different perception of the subject being advertised, enticing new clients.

These methods enable advertisers to develop and create more successful advertising campaigns, increasing the use of social video advertising strategies by brands.

Advances in video filmmaking technology have also resulted in the development of newer and better-recording equipment, allowing videographers to create high-quality, detailed movies with shorter lengths, which are more successful in communicating businesses' messages to viewers.

Individuals' increasing adoption of linked TVs is encouraging firms and marketers to adopt social video advertising strategies. Brands and marketers may give relevant adverts to individuals thanks to the ability to access an individual's social media accounts, evaluate viewing behaviors, and use effective search engine optimization.

Connected TV allows for the delivery of highly tailored, targeted, and HD-quality advertisements, which increase brand awareness and loyalty. Furthermore, the continuous trend among individuals to avoid skipping commercials on television allows advertisers to convey brand messaging more effectively, boosting social video advertising market growth.

The increased use of OTT platforms by an increasing number of people around the world has given advertisers a better opportunity to get into the social video advertising market.

However, during the forecast period, the impact of GDPR and other privacy rules on the usage of internet data is projected to act as limitation of the social video advertising market.

How is the Social Video Advertising Market Segmented?

The retail and CPG segment had the highest share of 35 percent. Cookies can be used by brands and marketers to identify and assess search results in social video advertising on mobile and desktop platforms, allowing retailers to gain a better understanding of their customers' needs.

Offline stores can improve their consumers' in-store experiences by selling products that match their needs by understanding their needs.

Furthermore, social video advertising may be used in businesses to create interactive customer experiences, boosting the effectiveness of social media marketing campaigns and ensuring efficient consumer acquisition.

Which Segment is Dominating the Social Video Advertising Market, by End User?

By end user, the brands/companies segment is gaining traction and dominating the social video advertising market. During the forecast period 2025-2035, the brands/companies are expected to increase at a stunning 14.2% CAGR.

Advertisers are adopting this platform to contact their targeted clients as it is less expensive than traditional advertising strategies such as television commercials, and it also allows them to reach a wider audience.

According to a study, mobile advertising or short video advertising generates money for 70-80% of social video advertising companies. In 2024, approximately 8.3 billion monthly active users accessed social networking sites such as Facebook, YouTube, LinkedIn, and others, up 14% from 2020 due to Covid-19.

The social ad services are expected to dominate the social video advertising market due to advertising businesses' increasing use of social media platforms to reach targeted clients, as well as the high use of smartphones rather than PCs for social media platforms.

What is the Regional Analysis for the Social Video Advertising Market?

During the forecast period, the social video advertising market in the Asia Pacific is expected to grow at a quick rate.

China is the most lucrative market for social video advertising, with the highest CAGR of 33.4% through 2035.

This growth can be attributed to telecommunication companies increasing their investments in high-speed internet services, which increases the adoption of smart devices, OTT platforms, social media platforms, and other social video advertising platforms.

Furthermore, India's social video advertising market is also anticipated to grow at a CAGR of 30.8% throughout the forecast period.

As a result, these factors are anticipated to indirectly propel the social video advertising market growth in the Asia Pacific during the forecast period.

On the other hand, the USA is expected to develop at a 26.9% compound annual growth rate (CAGR) in the global social video advertising market from 2025 to 2035.

The growing popularity of social media platforms such as Facebook, Snapchat, and others, as well as the increasing use of smartphones, have aided in boosting the market demand for social video advertising in the United States.

Furthermore, the expanding dominance of OTT platforms, as well as massive corporate investments in research and development, are driving significant market growth in social video advertising.

Some companies, such as Interactive Advertising Bureau, Buzzfeed Inc., and Verizon Media, have been important drivers of the social video advertising market's growth.

How is the Competition in the Social Video Advertising Market?

Advertising companies all around the world have begun to engage in social video advertising in order to provide better ad content to their audiences. To recruit better talent and allow effective corporate growth, companies have begun investing in new development centers and operating bases.

In addition, established businesses are forming alliances with data analytics firms to assess the success and engagement rates of their advertising efforts. This enables social video advertising companies to take appropriate action as needed.

Recent Developments in the Social Video Advertising Market

  • In June 2020, the company created a cloud-based supply-side platform (SSP) to provide its clients with more cost-effective advertising models.
  • Conversant LLC launched a new operations facility in Virginia in September 2020 to take advantage of the region's potential expertise.
  • Ogury announced the launch of Video Chooser in April 2024, which will assist in the delivery of mobile video adverts based on user preferences. This advancement by the corporation provides consumers with the choice of watching three different brands of advertisements in full screen mode. Advertisers will only be charged if the user watches the video, resulting in significant financial gains for the advertising industry.
  • StackAdapt announced a partnership with SpotX in November 2020, focusing on linked TV inventory and audience, allowing advertisers to access Canadian OTT content viewers. Through the SpotX CTV network, which reaches over 44 million households throughout the United States, marketers partnering with StackAdapt will have access to premium content from over 600 media owners.

Key Players in the Social Video Advertising Market

  • Advertise.com
  • Conversant LLC
  • Longtail Ad Solutions, Inc.
  • PubMatic, Inc.
  • SpotX, Inc.
  • Tremor International Ltd.
  • Vdopia, Inc. DBA Chocolate
  • Verizon Media
  • Viant Technology LLC
  • ZypMedia

Segments

By Solution:

  • Social Ad Platform
  • Social Ad Services
  • Social Advertising Consulting
  • Implementation & Integration
  • Support and Maintenance

By End User:

  • Ad Agencies
  • Brands/Companies
  • Publishers

By Vertical:

  • Retail & CPG
  • Healthcare
  • Banking, Financial Service & Insurance
  • Real Estate
  • Travel & Hospitality
  • Others

By Region:

  • North America
  • Europe
  • Asia Pacific
  • Middle East & Africa
  • Latin America

Table of Content

  1. Executive Summary
    • Global Market Outlook
    • Demand-side Trends
    • Supply-side Trends
    • Technology Roadmap Analysis
    • Analysis and Recommendations
  2. Market Overview
    • Market Coverage / Taxonomy
    • Market Definition / Scope / Limitations
  3. Market Background
    • Market Dynamics
      • Drivers
      • Restraints
      • Opportunity
      • Trends
    • Scenario Forecast
      • Demand in Optimistic Scenario
      • Demand in Likely Scenario
      • Demand in Conservative Scenario
    • Opportunity Map Analysis
    • Product Life Cycle Analysis
    • Supply Chain Analysis
    • Investment Feasibility Matrix
    • Value Chain Analysis
    • PESTLE and Porter’s Analysis
    • Regulatory Landscape
    • Regional Parent Market Outlook
    • Production and Consumption Statistics
    • Import and Export Statistics
  4. Global Social Video Advertising Market Analysis 2020-2024 and Forecast, 2025-2035
    • Historical Market Size Value (USD Mn) Analysis, 2020-2024
    • Current and Future Market Size Value (USD Mn) Projections, 2025-2035
      • Y-o-Y Growth Trend Analysis
      • Absolute $ Opportunity Analysis
  5. Global Social Video Advertising Market Pricing Analysis 2020-2024 and Forecast 2025-2035
  6. Global Social Video Advertising Market Analysis 2020-2024 and Forecast 2025-2035, By Solution
    • Introduction / Key Findings
    • Historical Market Size Value (USD Mn) Analysis By Solution , 2020-2024
    • Current and Future Market Size Value (USD Mn) Analysis and Forecast By Solution , 2025-2035
      • Social Ad Platform
      • Social Ad Services
        • Social Advertising Consulting
        • Implementation & Integration
        • Support and Maintenance
    • Y-o-Y Growth Trend Analysis By Solution , 2020-2024
    • Absolute $ Opportunity Analysis By Solution , 2025-2035
  7. Global Social Video Advertising Market Analysis 2020-2024 and Forecast 2025-2035, By Vertical
    • Introduction / Key Findings
    • Historical Market Size Value (USD Mn) Analysis By Vertical, 2020-2024
    • Current and Future Market Size Value (USD Mn) Analysis and Forecast By Vertical, 2025-2035
      • Retail & CPG
      • Healthcare
      • Banking, Financial Service & Insurance
      • Real Estate
      • Travel & Hospitality
      • Others
    • Y-o-Y Growth Trend Analysis By Vertical, 2020-2024
    • Absolute $ Opportunity Analysis By Vertical, 2025-2035
  8. Global Social Video Advertising Market Analysis 2020-2024 and Forecast 2025-2035, By Region
    • Introduction
    • Historical Market Size Value (USD Mn) Analysis By Region, 2020-2024
    • Current Market Size Value (USD Mn) Analysis and Forecast By Region, 2025-2035
      • North America
      • Latin America
      • Western Europe
      • Eastern Europe
      • East Asia
      • South Asia and Pacific
      • Middle East & Africa
    • Market Attractiveness Analysis By Region
  9. North America Social Video Advertising Market Analysis 2020-2024 and Forecast 2025-2035, By Country
    • Historical Market Size Value (USD Mn) Trend Analysis By Market Taxonomy, 2020-2024
    • Market Size Value (USD Mn) Forecast By Market Taxonomy, 2025-2035
      • By Country
        • U.S.
        • Canada
        • Mexico
      • By Solution
      • By Vertical
    • Market Attractiveness Analysis
      • By Country
      • By Solution
      • By Vertical
    • Key Takeaways
  10. Latin America Social Video Advertising Market Analysis 2020-2024 and Forecast 2025-2035, By Country
    • Historical Market Size Value (USD Mn) Trend Analysis By Market Taxonomy, 2020-2024
    • Market Size Value (USD Mn) Forecast By Market Taxonomy, 2025-2035
      • By Country
        • Brazil
        • Chile
        • Rest of Latin America
      • By Solution
      • By Vertical
    • Market Attractiveness Analysis
      • By Country
      • By Solution
      • By Vertical
    • Key Takeaways
  11. Western Europe Social Video Advertising Market Analysis 2020-2024 and Forecast 2025-2035, By Country
    • Historical Market Size Value (USD Mn) Trend Analysis By Market Taxonomy, 2020-2024
    • Market Size Value (USD Mn) Forecast By Market Taxonomy, 2025-2035
      • By Country
        • Germany
        • U.K.
        • Italy
        • Spain
        • France
        • Nordic
        • BENELUX
        • Rest of Western Europe
      • By Solution
      • By Vertical
    • Market Attractiveness Analysis
      • By Country
      • By Solution
      • By Vertical
    • Key Takeaways
  12. Eastern Europe Social Video Advertising Market Analysis 2020-2024 and Forecast 2025-2035, By Country
    • Historical Market Size Value (USD Mn) Trend Analysis By Market Taxonomy, 2020-2024
    • Market Size Value (USD Mn) Forecast By Market Taxonomy, 2025-2035
      • By Country
        • Russia
        • Poland
        • Hungary
        • Balkan & Baltic
        • Rest of Eastern Europe
      • By Solution
      • By Vertical
    • Market Attractiveness Analysis
      • By Country
      • By Solution
      • By Vertical
    • Key Takeaways
  13. East Asia Social Video Advertising Market Analysis 2020-2024 and Forecast 2025-2035, By Country
    • Historical Market Size Value (USD Mn) Trend Analysis By Market Taxonomy, 2020-2024
    • Market Size Value (USD Mn) Forecast By Market Taxonomy, 2025-2035
      • By Country
        • China
        • Japan
        • South Korea
      • By Solution
      • By Vertical
    • Market Attractiveness Analysis
      • By Country
      • By Solution
      • By Vertical
    • Key Takeaways
  14. South Asia and Pacific Social Video Advertising Market Analysis 2020-2024 and Forecast 2025-2035, By Country
    • Historical Market Size Value (USD Mn) Trend Analysis By Market Taxonomy, 2020-2024
    • Market Size Value (USD Mn) Forecast By Market Taxonomy, 2025-2035
      • By Country
        • India
        • ASEAN
        • Australia & New Zealand
        • Rest of South Asia and Pacific
      • By Solution
      • By Vertical
    • Market Attractiveness Analysis
      • By Country
      • By Solution
      • By Vertical
    • Key Takeaways
  15. Middle East & Africa Social Video Advertising Market Analysis 2020-2024 and Forecast 2025-2035, By Country
    • Historical Market Size Value (USD Mn) Trend Analysis By Market Taxonomy, 2020-2024
    • Market Size Value (USD Mn) Forecast By Market Taxonomy, 2025-2035
      • By Country
        • Kingdom of Saudi Arabia
        • Other GCC Countries
        • Turkiye
        • South Africa
        • Other African Union
        • Rest of Middle East & Africa
      • By Solution
      • By Vertical
    • Market Attractiveness Analysis
      • By Country
      • By Solution
      • By Vertical
    • Key Takeaways
  16. Key Countries Social Video Advertising Market Analysis
    • U.S.
      • Pricing Analysis
      • Market Share Analysis, 2024
        • By Solution
        • By Vertical
    • Canada
      • Pricing Analysis
      • Market Share Analysis, 2024
        • By Solution
        • By Vertical
    • Mexico
      • Pricing Analysis
      • Market Share Analysis, 2024
        • By Solution
        • By Vertical
    • Brazil
      • Pricing Analysis
      • Market Share Analysis, 2024
        • By Solution
        • By Vertical
    • Chile
      • Pricing Analysis
      • Market Share Analysis, 2024
        • By Solution
        • By Vertical
    • Germany
      • Pricing Analysis
      • Market Share Analysis, 2024
        • By Solution
        • By Vertical
    • U.K.
      • Pricing Analysis
      • Market Share Analysis, 2024
        • By Solution
        • By Vertical
    • Italy
      • Pricing Analysis
      • Market Share Analysis, 2024
        • By Solution
        • By Vertical
    • Spain
      • Pricing Analysis
      • Market Share Analysis, 2024
        • By Solution
        • By Vertical
    • France
      • Pricing Analysis
      • Market Share Analysis, 2024
        • By Solution
        • By Vertical
    • India
      • Pricing Analysis
      • Market Share Analysis, 2024
        • By Solution
        • By Vertical
    • ASEAN
      • Pricing Analysis
      • Market Share Analysis, 2024
        • By Solution
        • By Vertical
    • Australia & New Zealand
      • Pricing Analysis
      • Market Share Analysis, 2024
        • By Solution
        • By Vertical
    • China
      • Pricing Analysis
      • Market Share Analysis, 2024
        • By Solution
        • By Vertical
    • Japan
      • Pricing Analysis
      • Market Share Analysis, 2024
        • By Solution
        • By Vertical
    • South Korea
      • Pricing Analysis
      • Market Share Analysis, 2024
        • By Solution
        • By Vertical
    • Russia
      • Pricing Analysis
      • Market Share Analysis, 2024
        • By Solution
        • By Vertical
    • Poland
      • Pricing Analysis
      • Market Share Analysis, 2024
        • By Solution
        • By Vertical
    • Hungary
      • Pricing Analysis
      • Market Share Analysis, 2024
        • By Solution
        • By Vertical
    • Kingdom of Saudi Arabia
      • Pricing Analysis
      • Market Share Analysis, 2024
        • By Solution
        • By Vertical
    • Turkiye
      • Pricing Analysis
      • Market Share Analysis, 2024
        • By Solution
        • By Vertical
    • South Africa
      • Pricing Analysis
      • Market Share Analysis, 2024
        • By Solution
        • By Vertical
  17. Market Structure Analysis
    • Competition Dashboard
    • Competition Benchmarking
    • Market Share Analysis of Top Players
      • By Regional
      • By Solution
      • By Vertical
  18. Competition Analysis
    • Competition Deep Dive
      • Advertise.com
        • Overview
        • Product Portfolio
        • Profitability by Market Segments (Product/Age /Sales Channel/Region)
        • Sales Footprint
        • Strategy Overview
          • Marketing Strategy
          • Product Strategy
          • Channel Strategy
      • Longtail Ad Solutions, Inc.
      • Conversant LLC
      • PubMatic, Inc.
      • SpotX, Inc.
      • Tremor International Ltd.
      • Vdopia, Inc. DBA Chocolate
      • Verizon Media
      • Viant Technology LLC
      • ZypMedia
  19. Assumptions & Acronyms Used
  20. Research Methodology

List of Tables

  • Table 1: Global Social Video Advertising Market Value (USD Mn) Forecast by Region, 2020-2035
  • Table 2: Global Social Video Advertising Market Value (USD Mn) Forecast by Solution , 2020-2035
  • Table 3: Global Social Video Advertising Market Value (USD Mn) Forecast by Vertical, 2020-2035
  • Table 4: North America Social Video Advertising Market Value (USD Mn) Forecast by Country, 2020-2035
  • Table 5: North America Social Video Advertising Market Value (USD Mn) Forecast by Solution , 2020-2035
  • Table 6: North America Social Video Advertising Market Value (USD Mn) Forecast by Vertical, 2020-2035
  • Table 7: Latin America Social Video Advertising Market Value (USD Mn) Forecast by Country, 2020-2035
  • Table 8: Latin America Social Video Advertising Market Value (USD Mn) Forecast by Solution , 2020-2035
  • Table 9: Latin America Social Video Advertising Market Value (USD Mn) Forecast by Vertical, 2020-2035
  • Table 10: Western Europe Social Video Advertising Market Value (USD Mn) Forecast by Country, 2020-2035
  • Table 11: Western Europe Social Video Advertising Market Value (USD Mn) Forecast by Solution , 2020-2035
  • Table 12: Western Europe Social Video Advertising Market Value (USD Mn) Forecast by Vertical, 2020-2035
  • Table 13: Eastern Europe Social Video Advertising Market Value (USD Mn) Forecast by Country, 2020-2035
  • Table 14: Eastern Europe Social Video Advertising Market Value (USD Mn) Forecast by Solution , 2020-2035
  • Table 15: Eastern Europe Social Video Advertising Market Value (USD Mn) Forecast by Vertical, 2020-2035
  • Table 16: East Asia Social Video Advertising Market Value (USD Mn) Forecast by Country, 2020-2035
  • Table 17: East Asia Social Video Advertising Market Value (USD Mn) Forecast by Solution , 2020-2035
  • Table 18: East Asia Social Video Advertising Market Value (USD Mn) Forecast by Vertical, 2020-2035
  • Table 19: South Asia and Pacific Social Video Advertising Market Value (USD Mn) Forecast by Country, 2020-2035
  • Table 20: South Asia and Pacific Social Video Advertising Market Value (USD Mn) Forecast by Solution , 2020-2035
  • Table 21: South Asia and Pacific Social Video Advertising Market Value (USD Mn) Forecast by Vertical, 2020-2035
  • Table 22: Middle East & Africa Social Video Advertising Market Value (USD Mn) Forecast by Country, 2020-2035
  • Table 23: Middle East & Africa Social Video Advertising Market Value (USD Mn) Forecast by Solution , 2020-2035
  • Table 24: Middle East & Africa Social Video Advertising Market Value (USD Mn) Forecast by Vertical, 2020-2035

List of Figures

  • Figure 1: Global Social Video Advertising Market Pricing Analysis
  • Figure 2: Global Social Video Advertising Market Value (USD Mn) Forecast 2020–2035
  • Figure 3: Global Social Video Advertising Market Value (USD Mn) Share and BPS Analysis by Region, 2025 and 2035
  • Figure 4: Global Social Video Advertising Market Y-o-Y Growth Comparison by Region, 2025–2035
  • Figure 5: Global Social Video Advertising Market Attractiveness Analysis by Region
  • Figure 6: North America Social Video Advertising Market Incremental Dollar Opportunity, 2025–2035
  • Figure 7: Latin America Social Video Advertising Market Incremental Dollar Opportunity, 2025–2035
  • Figure 8: Western Europe Social Video Advertising Market Incremental Dollar Opportunity, 2025–2035
  • Figure 9: Eastern Europe Social Video Advertising Market Incremental Dollar Opportunity, 2025–2035
  • Figure 10: East Asia Social Video Advertising Market Incremental Dollar Opportunity, 2025–2035
  • Figure 11: South Asia and Pacific Social Video Advertising Market Incremental Dollar Opportunity, 2025–2035
  • Figure 12: Middle East & Africa Social Video Advertising Market Incremental Dollar Opportunity, 2025–2035
  • Figure 13: North America Social Video Advertising Market Value Share and BPS Analysis by Country, 2025 and 2035
  • Figure 14: Latin America Social Video Advertising Market Value Share and BPS Analysis by Country, 2025 and 2035
  • Figure 15: Western Europe Social Video Advertising Market Value Share and BPS Analysis by Country, 2025 and 2035
  • Figure 16: Eastern Europe Social Video Advertising Market Value Share and BPS Analysis by Country, 2025 and 2035
  • Figure 17: East Asia Social Video Advertising Market Value Share and BPS Analysis by Country, 2025 and 2035
  • Figure 18: South Asia and Pacific Social Video Advertising Market Value Share and BPS Analysis by Country, 2025 and 2035
  • Figure 19: Middle East & Africa Social Video Advertising Market Value Share and BPS Analysis by Country, 2025 and 2035
  • Figure 20: Global Social Video Advertising Market – Tier Structure Analysis
  • Figure 21: Global Social Video Advertising Market – Company Share Analysis

Frequently Asked Questions

How big is the social video advertising market in 2025?

The global social video advertising market is estimated to be valued at USD 31.3 billion in 2025.

What will be the size of social video advertising market in 2035?

The market size for the social video advertising market is projected to reach USD 444.5 billion by 2035.

How much will be the social video advertising market growth between 2025 and 2035?

The social video advertising market is expected to grow at a 30.4% CAGR between 2025 and 2035.

What are the key product types in the social video advertising market?

The key product types in social video advertising market are social ad platform, social ad services, _social advertising consulting, _implementation & integration and _support and maintenance.

Which vertical segment to contribute significant share in the social video advertising market in 2025?

In terms of vertical, retail & cpg segment to command 28.9% share in the social video advertising market in 2025.

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