The social video advertising market is garnering an impressive growth rate with an estimated CAGR of 30.4% from 2022 to 2032. The social video advertising market share is anticipated to be worth USD 14.1 Billlion in 2022.
| Attributes | Details |
|---|---|
| Social Video Advertising Market CAGR | 30.4% |
| Social Video Advertising Market Size (2022) | USD 14.1 Billion |
| Social Video Advertising Market Share (2032) | USD 198.6 Billion |
The global social video advertising market size is expected to be valued at USD 198.6 Bn by 2032, owing to an increase in demand for automation of advertising operations.
The growing use of Augmented Reality (AR) and Virtual Reality (VR) in digital marketing is predicted to increase demand for social video advertising globally.
According to the new market report on social video advertising by FMI, the demand for social video advertising is expected to grow due to the growing consumer concerns with brands and products.
Furthermore, social video advertising market trends combined with increasing usage of smartphones, smart televisions, and other social video advertising devices in rural and urban areas around the world is expected to drive the global social video advertising market growth over the forecast period.
During the projection period, digital technologies such as artificial intelligence (AI), cloud computing, and the Internet of Things (IoT) are expected to enhance demand for social video advertising.
Advertisers are continuously increasing their social media advertising spending and their social video advertising by taking advantage of the growing use of OTT platforms around the world.
This, in turn, is expected to fuel social video advertising market expansion during 2022-2032. Google, for example, is experimenting with virtual reality advertising to keep up with the latest social video advertising market trends.
The adoption of social video advertising is growing as it aids companies to boost brand awareness and increase sales and income. Furthermore, social video advertising helps in achieving company goals. Advertisers are vying for attention by targeting tech behemoths like Facebook and Google.
Due to the rising use of smartphones to access social media applications such as Facebook and YouTube, the majority of social media advertising market revenue is anticipated to be spent on mobile advertising, boosting the growth of the social video advertising market share
The demand for social video advertising is on the rise as advertisers are increasingly turning to social video advertising due to technological improvements and changing customer behavior.
Individuals are increasingly adopting visual media via venues other than traditional cable and satellite TVs. Furthermore, as per social media video statistics in 2022, the adoption of social video advertising is projected to rise throughout 2032.
Non-traditional platforms, such as computers, mobile phones, OTT media platforms, and social media applications, are allowing social media advertisers to improve their service delivery methodology and open up new social video advertising market revenue streams for marketers and broadcasters.
Furthermore, these digital video contents are designed to run on a variety of platforms and in a variety of formats to ensure maximum reach and, as a result, a higher rate of interaction.
The introduction of the latest social video advertising market trends like vertical filming and 360° digital videos has created considerable growth opportunities for the social video advertising market. In comparison to old methods, these current videography techniques provide a different perception of the subject being advertised, enticing new clients.
These methods enable advertisers to develop and create more successful advertising campaigns, increasing the use of social video advertising strategies by brands.
Advances in video filmmaking technology have also resulted in the development of newer and better-recording equipment, allowing videographers to create high-quality, detailed movies with shorter lengths, which are more successful in communicating businesses' messages to viewers.
Individuals' increasing adoption of linked TVs is encouraging firms and marketers to adopt social video advertising strategies. Brands and marketers may give relevant adverts to individuals thanks to the ability to access an individual's social media accounts, evaluate viewing behaviors, and use effective search engine optimization.
Connected TV allows for the delivery of highly tailored, targeted, and HD-quality advertisements, which increase brand awareness and loyalty. Furthermore, the continuous trend among individuals to avoid skipping commercials on television allows advertisers to convey brand messaging more effectively, boosting social video advertising market growth.
The increased use of OTT platforms by an increasing number of people around the world has given advertisers a better opportunity to get into the social video advertising market.
However, during the forecast period, the impact of GDPR and other privacy rules on the usage of internet data is projected to act as limitation of the social video advertising market.
The retail and CPG segment had the highest share of 35 percent. Cookies can be used by brands and marketers to identify and assess search results in social video advertising on mobile and desktop platforms, allowing retailers to gain a better understanding of their customers' needs.
Offline stores can improve their consumers' in-store experiences by selling products that match their needs by understanding their needs.
Furthermore, social video advertising may be used in businesses to create interactive customer experiences, boosting the effectiveness of social media marketing campaigns and ensuring efficient consumer acquisition.
By end user, the brands/companies segment is gaining traction and dominating the social video advertising market. During the forecast period 2022-2032, the brands/companies are expected to increase at a stunning 14.2% CAGR.
Advertisers are adopting this platform to contact their targeted clients as it is less expensive than traditional advertising strategies such as television commercials, and it also allows them to reach a wider audience.
According to a study, mobile advertising or short video advertising generates money for 70-80% of social video advertising companies. In 2020, approximately 3.48 billion monthly active users accessed social networking sites such as Facebook, YouTube, LinkedIn, and others, up 14% from 2019 due to Covid-19.
The social ad services are expected to dominate the social video advertising market due to advertising businesses' increasing use of social media platforms to reach targeted clients, as well as the high use of smartphones rather than PCs for social media platforms.
During the forecast period, the social video advertising market in the Asia Pacific is expected to grow at a quick rate.
China is the most lucrative market for social video advertising, with the highest CAGR of 33.4% through 2032.
This growth can be attributed to telecommunication companies increasing their investments in high-speed internet services, which increases the adoption of smart devices, OTT platforms, social media platforms, and other social video advertising platforms.
Furthermore, India's social video advertising market is also anticipated to grow at a CAGR of 30.8% throughout the forecast period.
As a result, these factors are anticipated to indirectly propel the social video advertising market growth in the Asia Pacific during the forecast period.
On the other hand, the USA is expected to develop at a 26.9% compound annual growth rate (CAGR) in the global social video advertising market from 2022 to 2032.
The growing popularity of social media platforms such as Facebook, Snapchat, and others, as well as the increasing use of smartphones, have aided in boosting the market demand for social video advertising in the United States.
Furthermore, the expanding dominance of OTT platforms, as well as massive corporate investments in research and development, are driving significant market growth in social video advertising.
Some companies, such as Interactive Advertising Bureau, Buzzfeed Inc., and Verizon Media, have been important drivers of the social video advertising market's growth.
Advertising companies all around the world have begun to engage in social video advertising in order to provide better ad content to their audiences. To recruit better talent and allow effective corporate growth, companies have begun investing in new development centers and operating bases.
In addition, established businesses are forming alliances with data analytics firms to assess the success and engagement rates of their advertising efforts. This enables social video advertising companies to take appropriate action as needed.
Recent Developments in the Social Video Advertising Market
Table 1: Global Social Video Advertising Market Value (US$ Mn) Forecast, By Solution, 2017-2032
Table 2: Global Social Video Advertising Market Value (US$ Mn) Forecast, By End-User, 2017-2032
Table 3: Global Social Video Advertising Market Value (US$ Mn) Forecast, By Vertical, 2017-2032
Table 4: Global Social Video Advertising Market Value (US$ Mn) Forecast, By Region, 2017-2032
Table 5: North America Social Video Advertising Market Value (US$ Mn) Forecast, By Country, 2017-2032
Table 6: North America Social Video Advertising Market Value (US$ Mn) Forecast, By Solution, 2017-2032
Table 7: North America Social Video Advertising Market Value (US$ Mn) Forecast, By End-User, 2017-2032
Table 8: North America Social Video Advertising Market Value (US$ Mn) Forecast, By Vertical, 2017-2032
Table 9: Latin America Social Video Advertising Market Value (US$ Mn) Forecast, By Country, 2017-2032
Table 10: Latin America Social Video Advertising Market Value (US$ Mn) Forecast, By Solution, 2017-2032
Table 11: Latin America Social Video Advertising Market Value (US$ Mn) Forecast, By End-User, 2017-2032
Table 12: Latin America Social Video Advertising Market Value (US$ Mn) Forecast, By Vertical, 2017-2032
Table 13: Europe Social Video Advertising Market Value (US$ Mn) Forecast, By Country, 2017-2032
Table 14: Europe Social Video Advertising Market Value (US$ Mn) Forecast, By Solution, 2017-2032
Table 15: Europe Social Video Advertising Market Value (US$ Mn) Forecast, By End-User, 2017-2032
Table 16: Europe Social Video Advertising Market Value (US$ Mn) Forecast, By Vertical, 2017-2032
Table 17: South Asia Social Video Advertising Market Value (US$ Mn) Forecast, By Country, 2017-2032
Table 18: South Asia Social Video Advertising Market Value (US$ Mn) Forecast, By Solution, 2017-2032
Table 19: South Asia Social Video Advertising Market Value (US$ Mn) Forecast, By End-User, 2017-2032
Table 20: South Asia Social Video Advertising Market Value (US$ Mn) Forecast, By Vertical, 2017-2032
Table 21: East Asia Social Video Advertising Market Value (US$ Mn) Forecast, By Country, 2017-2032
Table 22: East Asia Social Video Advertising Market Value (US$ Mn) Forecast, By Solution, 2017-2032
Table 23: East Asia Social Video Advertising Market Value (US$ Mn) Forecast, By End-User, 2017-2032
Table 24: East Asia Social Video Advertising Market Value (US$ Mn) Forecast, By Vertical, 2017-2032
Table 25: Oceania Social Video Advertising Market Value (US$ Mn) Forecast, By Country, 2017-2032
Table 26: Oceania Social Video Advertising Market Value (US$ Mn) Forecast, By Solution, 2017-2032
Table 27: Oceania Social Video Advertising Market Value (US$ Mn) Forecast, By End-User, 2017-2032
Table 28: Oceania Social Video Advertising Market Value (US$ Mn) Forecast, By Vertical, 2017-2032
Table 29: MEA Social Video Advertising Market Value (US$ Mn) Forecast, By Country, 2017-2032
Table 30: MEA Social Video Advertising Market Value (US$ Mn) Forecast, By Solution, 2017-2032
Table 31: MEA Social Video Advertising Market Value (US$ Mn) Forecast, By End-User, 2017-2032
Table 32: MEA Social Video Advertising Market Value (US$ Mn) Forecast, By Vertical, 2017-2032
Figure 01: Global Social Video Advertising Market Value (US$ Mn) Analysis, 2017-2021
Figure 02: Global Social Video Advertising Market Value (US$ Mn) Forecast, 2022-2032
Figure 03: Global Social Video Advertising Market Absolute $ Opportunity Value (US$ Mn), 2022-2032
Figure 04: Global Social Video Advertising Market Value (US$ Mn) Analysis by Solution, 2017-2032
Figure 05: Global Social Video Advertising Market Y-o-Y Growth (%) Projections, By Solution, 2022-2032
Figure 06: Global Social Video Advertising Market Attractiveness by Solution, 2022-2032
Figure 07: Global Social Video Advertising Market Value (US$ Mn) Analysis by End-User, 2017-2032
Figure 08: Global Social Video Advertising Market Y-o-Y Growth (%) Projections, By End-User, 2022-2032
Figure 09: Global Social Video Advertising Market Attractiveness by End-User, 2022-2032
Figure 10: Global Social Video Advertising Market Value (US$ Mn) Analysis by Vertical, 2017-2032
Figure 11: Global Social Video Advertising Market Y-o-Y Growth (%) Projections, By Vertical, 2022-2032
Figure 12: Global Social Video Advertising Market Attractiveness by Vertical, 2022-2032
Figure 13: Global Social Video Advertising Market Value (US$ Mn) Analysis by Region, 2017-2032
Figure 14: Global Social Video Advertising Market Y-o-Y Growth (%) Projections, By Region, 2022-2032
Figure 15: Global Social Video Advertising Market Attractiveness by Region, 2022-2032
Figure 16: North America Social Video Advertising Market Value (US$ Mn) Analysis by Country, 2017-2032
Figure 17: North America Social Video Advertising Market Y-o-Y Growth (%) Projections, By Country, 2022-2032
Figure 18: North America Social Video Advertising Market Attractiveness by Country, 2022-2032
Figure 19: North America Social Video Advertising Market Value (US$ Mn) Analysis by Solution, 2017-2032
Figure 20: North America Social Video Advertising Market Y-o-Y Growth (%) Projections, By Solution, 2022-2032
Figure 21: North America Social Video Advertising Market Attractiveness by Solution, 2022-2032
Figure 22: North America Social Video Advertising Market Value (US$ Mn) Analysis by End-User, 2017-2032
Figure 23: North America Social Video Advertising Market Y-o-Y Growth (%) Projections, By End-User, 2022-2032
Figure 24: North America Social Video Advertising Market Attractiveness by End-User, 2022-2032
Figure 25: North America Social Video Advertising Market Value (US$ Mn) Analysis by Vertical, 2017-2032
Figure 26: North America Social Video Advertising Market Y-o-Y Growth (%) Projections, By Vertical, 2022-2032
Figure 27: North America Social Video Advertising Market Attractiveness by Vertical, 2022-2032
Figure 28: Latin America Social Video Advertising Market Value (US$ Mn) Analysis by Country, 2017-2032
Figure 29: Latin America Social Video Advertising Market Y-o-Y Growth (%) Projections, By Country, 2022-2032
Figure 30: Latin America Social Video Advertising Market Attractiveness by Country, 2022-2032
Figure 31: Latin America Social Video Advertising Market Value (US$ Mn) Analysis by Solution, 2017-2032
Figure 32: Latin America Social Video Advertising Market Y-o-Y Growth (%) Projections, By Solution, 2022-2032
Figure 33: Latin America Social Video Advertising Market Attractiveness by Solution, 2022-2032
Figure 34: Latin America Social Video Advertising Market Value (US$ Mn) Analysis by End-User, 2017-2032
Figure 35: Latin America Social Video Advertising Market Y-o-Y Growth (%) Projections, By End-User, 2022-2032
Figure 36: Latin America Social Video Advertising Market Attractiveness by End-User, 2022-2032
Figure 37: Latin America Social Video Advertising Market Value (US$ Mn) Analysis by Vertical, 2017-2032
Figure 38: Latin America Social Video Advertising Market Y-o-Y Growth (%) Projections, By Vertical, 2022-2032
Figure 39: Latin America Social Video Advertising Market Attractiveness by Vertical, 2022-2032
Figure 40: Europe Social Video Advertising Market Value (US$ Mn) Analysis by Country, 2017-2032
Figure 41: Europe Social Video Advertising Market Y-o-Y Growth (%) Projections, By Country, 2022-2032
Figure 42: Europe Social Video Advertising Market Attractiveness by Country, 2022-2032
Figure 43: Europe Social Video Advertising Market Value (US$ Mn) Analysis by Solution, 2017-2032
Figure 44: Europe Social Video Advertising Market Y-o-Y Growth (%) Projections, By Solution, 2022-2032
Figure 45: Europe Social Video Advertising Market Attractiveness by Solution, 2022-2032
Figure 46: Europe Social Video Advertising Market Value (US$ Mn) Analysis by End-User, 2017-2032
Figure 47: Europe Social Video Advertising Market Y-o-Y Growth (%) Projections, By End-User, 2022-2032
Figure 48: Europe Social Video Advertising Market Attractiveness by End-User, 2022-2032
Figure 49: Europe Social Video Advertising Market Value (US$ Mn) Analysis by Vertical, 2017-2032
Figure 50: Europe Social Video Advertising Market Y-o-Y Growth (%) Projections, By Vertical, 2022-2032
Figure 51: Europe Social Video Advertising Market Attractiveness by Vertical, 2022-2032
Figure 52: South Asia Social Video Advertising Market Value (US$ Mn) Analysis by Country, 2017-2032
Figure 53: South Asia Social Video Advertising Market Y-o-Y Growth (%) Projections, By Country, 2022-2032
Figure 54: South Asia Social Video Advertising Market Attractiveness by Country, 2022-2032
Figure 55: South Asia Social Video Advertising Market Value (US$ Mn) Analysis by Solution, 2017-2032
Figure 56: South Asia Social Video Advertising Market Y-o-Y Growth (%) Projections, By Solution, 2022-2032
Figure 57: South Asia Social Video Advertising Market Attractiveness by Solution, 2022-2032
Figure 58: South Asia Social Video Advertising Market Value (US$ Mn) Analysis by End-User, 2017-2032
Figure 59: South Asia Social Video Advertising Market Y-o-Y Growth (%) Projections, By End-User, 2022-2032
Figure 60: South Asia Social Video Advertising Market Attractiveness by End-User, 2022-2032
Figure 61: South Asia Social Video Advertising Market Value (US$ Mn) Analysis by Vertical, 2017-2032
Figure 62: South Asia Social Video Advertising Market Y-o-Y Growth (%) Projections, By Vertical, 2022-2032
Figure 63: South Asia Social Video Advertising Market Attractiveness by Vertical, 2022-2032
Figure 64: East Asia Social Video Advertising Market Value (US$ Mn) Analysis by Country, 2017-2032
Figure 65: East Asia Social Video Advertising Market Y-o-Y Growth (%) Projections, By Country, 2022-2032
Figure 66: East Asia Social Video Advertising Market Attractiveness by Country, 2022-2032
Figure 67: East Asia Social Video Advertising Market Value (US$ Mn) Analysis by Solution, 2017-2032
Figure 68: East Asia Social Video Advertising Market Y-o-Y Growth (%) Projections, By Solution, 2022-2032
Figure 69: East Asia Social Video Advertising Market Attractiveness by Solution, 2022-2032
Figure 70: East Asia Social Video Advertising Market Value (US$ Mn) Analysis by End-User, 2017-2032
Figure 71: East Asia Social Video Advertising Market Y-o-Y Growth (%) Projections, By End-User, 2022-2032
Figure 72: East Asia Social Video Advertising Market Attractiveness by End-User, 2022-2032
Figure 73: East Asia Social Video Advertising Market Value (US$ Mn) Analysis by Vertical, 2017-2032
Figure 74: East Asia Social Video Advertising Market Y-o-Y Growth (%) Projections, By Vertical, 2022-2032
Figure 75: East Asia Social Video Advertising Market Attractiveness by Vertical, 2022-2032
Figure 76: Oceania Social Video Advertising Market Value (US$ Mn) Analysis by Country, 2017-2032
Figure 77: Oceania Social Video Advertising Market Y-o-Y Growth (%) Projections, By Country, 2022-2032
Figure 78: Oceania Social Video Advertising Market Attractiveness by Country, 2022-2032
Figure 79: Oceania Social Video Advertising Market Value (US$ Mn) Analysis by Solution, 2017-2032
Figure 80: Oceania Social Video Advertising Market Y-o-Y Growth (%) Projections, By Solution, 2022-2032
Figure 81: Oceania Social Video Advertising Market Attractiveness by Solution, 2022-2032
Figure 82: Oceania Social Video Advertising Market Value (US$ Mn) Analysis by End-User, 2017-2032
Figure 83: Oceania Social Video Advertising Market Y-o-Y Growth (%) Projections, By End-User, 2022-2032
Figure 84: Oceania Social Video Advertising Market Attractiveness by End-User, 2022-2032
Figure 85: Oceania Social Video Advertising Market Value (US$ Mn) Analysis by Vertical, 2017-2032
Figure 86: Oceania Social Video Advertising Market Y-o-Y Growth (%) Projections, By Vertical, 2022-2032
Figure 87: Oceania Social Video Advertising Market Attractiveness by Vertical, 2022-2032
Figure 88: MEA Social Video Advertising Market Value (US$ Mn) Analysis by Country, 2017-2032
Figure 89: MEA Social Video Advertising Market Y-o-Y Growth (%) Projections, By Country, 2022-2032
Figure 90: MEA Social Video Advertising Market Attractiveness by Country, 2022-2032
Figure 91: MEA Social Video Advertising Market Value (US$ Mn) Analysis by Solution, 2017-2032
Figure 92: MEA Social Video Advertising Market Y-o-Y Growth (%) Projections, By Solution, 2022-2032
Figure 93: MEA Social Video Advertising Market Attractiveness by Solution, 2022-2032
Figure 94: MEA Social Video Advertising Market Value (US$ Mn) Analysis by End-User, 2017-2032
Figure 95: MEA Social Video Advertising Market Y-o-Y Growth (%) Projections, By End-User, 2022-2032
Figure 96: MEA Social Video Advertising Market Attractiveness by End-User, 2022-2032
Figure 97: MEA Social Video Advertising Market Value (US$ Mn) Analysis by Vertical, 2017-2032
Figure 98: MEA Social Video Advertising Market Y-o-Y Growth (%) Projections, By Vertical, 2022-2032
Figure 99: MEA Social Video Advertising Market Attractiveness by Vertical, 2022-2032
The social video advertising market is projected to record a CAGR of 30.4%, during 2022 to 2032.
China is expected to lead the social video advertising market by 2032.
The brands/companies segment is expected to dominate the social video advertising market by 2032.
The social video advertising market is expected to be valued at USD 198.6 Billion by 2032.
The social video advertising market size accounted for around USD 14.1 Billion in 2022.
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