Social Media Engagement Applications allows different kinds of users to exchange data which can be in the form of text, image, video, audio etc. via social media platforms such as Facebook, Twitter and LinkedIn etc. Because of variety of features and advantages offered by these media services, their user base have grown exponentially and is still growing.
A lot of established companies have their business model based on social media applications such as Facebook, WhatsApp, LinkedIn etc., while there are other companies who are attracting huge traffic from these social media applications which ultimately reflects as sales conversion.
With the advent of smartphone and its increasing penetration among the users, mobile applications now contributes major chunk of the revenue for social media companies. Even government organizations are actively participating in social media platforms either to advertise about their works, or to provide information about a particular topic to users or for opinion polls.
Increasing penetration among social media users have enabled many advertisement agencies, PR firms, mobile apps and service provider companies whose business model is based on social media engagement applications and this trend is expected to continue.
Regional usage of social media platform depends highly on regions population and accessibility of the internet and smartphone devices, which is why largest percentage of users are located in APAC regions followed by European, American and other regions. With increasing accessibility of the technology and supporting devices to poorer nations, distribution of usage of social media platforms will solely rely upon population of regions.
Increasing internet usage, smartphone penetration will be the major drivers for global social media engagement application market. Other drivers which will contribute in market growth are increasing awareness among non-users, decreasing cost of broadband and data tariffs, increasing benefits offered through applications etc.
Difficult to use GUI’s, social and economic factors, accessibility issues will restrain the growth of social media engagement application market. Government regulation also restrict social media usage for example China has blocked social media platforms such as Facebook, Twitter, YouTube etc. and thus deprive a huge chunk of world’s population away from the benefits of social media.
Major social media engagements applications are Facebook, YouTube, LinkedIn, Twitter, Google Plus, Instagram etc. Business model may differ from company to company but the underlying structure of these companies is based upon usage of social media engagement applications traffic.
The report is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, inputs from industry experts and industry participants across the value chain. The report provides in-depth analysis of parent market trends, macro-economic indicators and governing factors along with market attractiveness as per segments. The report also maps the qualitative impact of various market factors on market segments and geographies.
On the basis of platforms:
Sub segment on the basis of device usage:
Sub segment on the basis of users:
Sub segment on the basis of demography:
Explore Similar Insights
Social Media Engagement Applications Market
Thank you!
You will receive an email from our Business Development Manager. Please be sure to check your SPAM/JUNK folder too.
