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Social Tourism Market Outlook from 2024 to 2034

The global social tourism market size is likely to generate sales amounting to USD 58.8 billion in 2024. Over the assessment period from 2024 to 2034, the social tourism market CAGR is projected to expand to 4.4% culminating in a market size of USD 90.4 billion by the end of 2034.

The combination of digital platforms and technological solutions is transforming social tourism, making the travel bookings more accessible and user friendly. Mobile applications, internet platforms, and virtual reality experiences are increasing participation, making bookings easier, and delivering interactive trip guides to participants.

Collaboration among governments, nonprofit groups, corporate firms, and local communities is encouraging innovation and broadening the reach of social tourism programs. Strategic partnerships use shared resources, skills, and networks to develop comprehensive and impactful initiatives that address a wide range of social and environmental issues.

There is a rising interest in experiential and immersive travel experiences that provide meaningful encounters with local cultures, customs, and communities. Homestays, volunteer opportunities, and cultural exchanges are becoming increasingly popular among visitors looking for deeper relationships and personal growth.

Sustainable tourism methods are rapidly being incorporated into social tourism efforts that prioritize environmental protection, socio cultural preservation, and economic empowerment. Responsible tourism concepts, such as reducing carbon footprint, helping local economies, and protecting indigenous rights, are directing the creation and implementation of social tourism projects across the world.

Wellness tourism is interacting with social tourism, allowing people to focus self care, mental health, and overall well being while also contributing to social causes. Retreats, wellness seminars, and mindfulness experiences are interwoven into social tourism programs to allow participants to rest, rejuvenate, and grow personally.

There is a growing realization of the value of inclusive tourist experiences that appeal to people from all backgrounds, skills, and requirements. Social tourism programs that promote accessibility, inclusion, and diversity are better positioned to attract a larger audience and instill a sense of belonging in tourists.

This trend opens up new opportunities for organizations to create and implement inclusive tourism programs that meet the requirements of all passengers, regardless of age, gender, ethnicity, or physical ability.

Attributes Description
Estimated Global Social Tourism Market Size (2024E) USD 58.8 billion
Projected Global Social Tourism Indsutry Value (2034F) USD 90.4 billion
Value-based CAGR (2024 to 2034) 4.4%

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Key Industry Highlights

Inclusivity is a key Trend likely to Accelerate Social Tourism Market Growth

The trend of inclusion is a key factor moving the social tourism market forward. In an era defined by rising awareness of social disparities and a greater emphasis on diversity and inclusion, the tourism industry is developing to appeal to a larger range of passengers.

Social tourism programs that give economically disadvantaged persons and marginalized groups with access to travel experiences are well aligned with this trend.

As more tourists seek meaningful and genuine experiences that encourage social responsibility and cultural interaction, the need for inclusive travel alternatives grows. Social tourism promotes greater inclusion in the tourist sector by providing access to previously inaccessible places, activities, and lodgings for specific socioeconomic groups.

Digitalization to Propel Social Tourism Market Growth

Digitalization is fueling the growth of the social tourism business by changing how tourists access information, plan visits, and interact with locations. The broad availability of internet connectivity and mobile technologies has enabled travelers, particularly those from economically challenged backgrounds, to easily explore and book cheap travel alternatives.

Online platforms and social media channels are excellent resources for identifying social tourism projects, linking tourists with groups that provide subsidized tours, cheap lodging, and community based experiences.

Limited Knowledge and Comprehension of Social Tourism Projects to Stifle the Social Tourism Market Growth

Limited knowledge and comprehension of social tourism projects among both passengers and service providers impedes their broad implementation. Logistical issues, such as transportation limits and limited infrastructure in some areas, may slow down market growth.

2019 to 2023 Global Social Tourism Demand Analysis Compared to Demand Forecasts for 2024 to 2034

Global social tourism demand increased at a CAGR of 3.9% from 2019 to 2023. For the next ten years (2024 to 2034), projections are that expenditure on social tourism will reach a CAGR of 4.4%.

During the historical period, the global social tourism demand grew steadily, driven by a factors such as rising disposable income, more knowledge of sustainable travel practices, and increased access to cheap travel alternatives.

During this time, governments, nonprofit organizations, and private businesses worked together to promote social tourism programs that provided travel opportunities for economically poor people and marginalized communities.

Over the projection period, demand for social tourism is predicted to continue to grow rapidly. The changing consumer tastes for experiential travel and community based tourism are expected to drive demand for immersive and genuine travel experiences. Technological and digital improvements are likely to improve accessibility and convenience for social tourism participants, further driving demand.

Overall, the global social tourism market is expected to grow significantly over the forecast period, as individuals and organizations recognize the importance of inclusive and sustainable tourism practices in promoting social inclusion, economic development, and cultural exchange.

Ronak Shah
Ronak Shah

Principal Consultant

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Comparative Market Overview

This section offers a comprehensive evaluation of two interrelated markets: The global social media and destination devices market, and the global wildlife tourism market.

This section dissects the distinctive characteristics of each market, encompassing their respective CAGRs and sales in 2023 and 2024 respectively, while also delving into the pivotal factors that exert influence on their growth trajectories.

Social Media and Destination Industry Assessment:

The increasing use of social media is providing opportunities for social media companies in the tourist sector. Social media in destination marketing increases the practicality of selling the destination service. Social media and destination marketing make the process easier to engage with your target audience directly and quickly.

Social media platforms provide interactive venues for travel firms to sell their destination services in new ways. This allows tourists to submit reviews on visited areas, attracting a large number of visitors to the location. Social media helps both parties and travel agents to market the trip.

Attributes Description
Related Market Social Media and Destination Market
CAGR (2023 to 2033) 13.7%
Market Value (2023) USD 127.8 billion
Growth Factor The increasing number of social media users is driving the expansion of social media and destination marketing.
Opportunity Transparency on social media platforms and simplicity of use contribute to the growth of social media in destination marketing.
Key Trends In recent years, growing number of YouTube travel bloggers is a key trend driving market growth.

Wildlife Tourism Industry Assessment:

Underwater wildlife tourism makes advantage of technological advances to deliver immersive experiences that allow tourists to discover marine environments and biodiversity.

Businesses that provide submarines, underwater observatories, and skilled diving expeditions cater to a specific audience interested in underwater exploration and marine conservation.

This expansion is associated with increased consumer interest in adventure wildlife tourism and environmental awareness, which has resulted in a greater demand for distinctive and educational underwater experiences.

Attributes Description
Related Market Wildlife Tourism Market
CAGR (2024 to 2034) 5.2%
Market Value (2024) USD 147.7 billion
Growth Factor Responsible and sustainable wildlife tourism practices are in great demand as a result of rising aware consumption.
Opportunity Tourists are increasingly interested in educational experiences that teach them about ecological and animal welfare.
Key Trends Wildlife rehabilitation centers are beginning to attract tourists because the centers allow them to view conservation campaigns closely.

Country-wise Insights

The following table shows the estimated growth rates of the top three markets. India and China are set to exhibit high social tourism market growth, recording CAGRs of 6.8% and 6.1%, respectively, through 2034.

Countries CAGR 2024 to 2034
India 6.8%
China 6.1%
Australia 5.2%
Germany 4.6%
United States 4.1%

Growing Purchasing Power and Budget Friendly Options are likely to Drive the Market in India

India is projected to ascend at a CAGR of 6.8% during the forecast period. Rising disposable income and the advent of low cost choices are driving the social tourism business in India. As the economy of India is on a surge, a rising number of people have more spare cash to spend on leisure activities like travel.

This trend has fueled demand for low cost tourist choices, particularly among sectors formerly excluded from the tourism industry owing to financial restrictions.

Budget friendly solutions, such as subsidized tours, cheap lodgings, and group travel packages, are growing more popular, making travel accessible to people from all socioeconomic situations. Government agencies and commercial corporations are all aggressively pushing social tourism programs to meet this expanding need.

Rich Culture and Historical Heritage to Drive Demand in the China

China is predicted to augment at a CAGR of 6.1% during the projected period. The rich culture, historical legacy, and adorable giant pandas are significant factors driving the social tourism industry in China.

With a history spanning thousands of years, China has incredible cultural treasures, including UNESCO World Heritage Sites such as the Great Wall, Forbidden City, and Terracotta Army. The abovementioned breathtaking sites draw visitors from all over the world, eager to discover the famous past and immerse themselves in the rich legacy of the country.

The famed giant pandas in China, cherished emblems of conservation and biodiversity, amaze tourists with their cuteness. Panda conservation facilities and sanctuaries around the country provide eco conscious tourists with a once in a lifetime opportunity to view and learn about the adored species, further propelling growth of the social tourism industry.

Iconic Tourist Attractions are Propelling the Demand in the United States

The United States is expected to thrive at a CAGR of 4.1% during the assessment period. Iconic monuments, world class museums and shopping experiences are key drivers of the social tourism industry in the United States. Owing to the rich cultural heritage and iconic attractions, the country attracts millions of local and foreign visitors looking for the memorable experiences.

Renowned sights like the Statue of Liberty, the Grand Canyon, and the Golden Gate Bridge attract tourists by capturing the spirit of American history and creativity. The abovementioned sites not only give spectacular views, but also allow for cultural enrichment and investigation.

World class museums around the country, like the Metropolitan Museum of Art, the Smithsonian Institution, and the Getty Center, fascinate visitors with their unmatched collections and immersive displays. The institutions serve as centers of learning and inspiration, drawing people from all walks of life.

Travelers are drawn to world class shopping areas such as Fifth Avenue in New York City, Rodeo Drive in Los Angeles, and the Magnificent Mile in Chicago for their unparalleled retail experiences.

From luxury shops to landmark stores, the shopping districts combine fashion, entertainment, and culinary pleasures to create remarkable experiences for tourists. All the abovementioned factors make the United States a key market for social tourism industry.

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Category-Wise Insights

Online Booking Tops the Social Tourism Market Driving High Demand

Segment Online Booking (Booking Channel)
Value Share (2024) 43%

The online booking category is projected to hold a market share of 43% in 2024. This growth is a result of factors such as the widespread use of digital platforms for travel planning and booking. Online booking systems provide economically disadvantaged people with easy access to a wide choice of cheap travel options, allowing them to explore new places and engage in recreational activities.

Technological improvements have made this possible to provide user friendly interfaces, secure payment methods, and customized recommendations, all of which improve the entire booking experience.

The Socio educational Tours Segment Taking the Lead in the Market

Segment Socio educational Tours (Tour Type)
Value Share (2024) 32%

In 2024, the socio educational tours segment is anticipated to hold a market share of 32% in the social tourism industry. This growth is a reflection of the increasing desire among economically disadvantaged people toward experiential learning and cultural immersion.

Socio educational tours cater to a wide range of interests and age groups, providing personalized experiences that promote personal growth and social involvement. As tourists seek meaningful connections and insights on their excursions, this category is poised for considerable development and impact in the changing environment of social tourism.

Competitive Landscape

The competitive landscape of the global social tourism market is extremely fragmented with key market players and new entrants battling to strengthen their position in the market. The leading market players leverage their resources and networks to provide the consumer with the best experience.

The new entrants are leveraging latest technologies and budget friendly options to position them as a strong player in this highly competitive market. The leading market players are also focusing on profitable strategies such as travel agencies, hospitality providers, etc., in order to stay ahead of their competition.

Industry Updates

  • In April 2024, FlixTrain announced their largest expansion till date. With immediate effect, the long distance train company is expanding their services, with the goal of reaching around 40% greater capacity than in 2023 by summer. The business is also expanding frequencies, on the Berlin-Cologne line, green FlixTrain trains will now operate up to six times a day, and on the Berlin-Frankfurt route, up to eight times.
  • In April 2024, Eurostar announced flexible rates across all travel classes are now 'the standard' between Europe's most popular cities. Customers can now enjoy an even easier, more seamless, and distinctive experience owing to the October 2023 launch of Eurostar's new website, app, and rewards programme. For European travel, all clients will now benefit from a premium proposition in terms of refunds and exchanges across all ticket classes. From November, travel classes will be called consistently across Eurostar's extended five country network, which covers the United Kingdom, France, Belgium, the Netherlands, and Germany, as Eurostar Standard, Eurostar Plus, and Eurostar Premier.

Leading Social Tourism Brands

Eurostar, SNCF, Deutsch Bahn, FlixTrain, Trenitalia, Renfe, Intrepid, Explore Tours, Exodus Travels, G. adventures, On-the-go Tours and Maharashtra Tourism are some of the key players in this market.

Key Segments of the Report

By Tour Type:

The social tourism market is classified into socio-educational tours, socio-cultural tours, socio-recreational tours, socio-adventure tours and others.

By Booking Channel:

The social tourism market is classified into phone booking, online booking and in person booking.

By Tourist Type:

The social tourism market is classified into domestic tourist and international tourist.

By Age Group:

The social tourism market is classified into 15-25 Years, 26-35 Years, 36-45 Years, 46-55 Years, 56-65 Years, 66-75 Years and Above 75 Years.

By Region:

Analysis of the social tourism market has been carried out in key countries of North America, Latin America, Western Europe, South Asia, East Asia, Eastern Europe and Middle East & Africa.

Frequently Asked Questions

What is the current value of the Social Tourism market?

The global social tourism market is estimated at a value of USD 58.8 billion in 2024.

At what rate did the market for Social Tourism grow between 2019 and 2023?

Revenue of social tourism market increased at 3.9% CAGR between 2019 and 2023.

Who are the leading companies in the Social Tourism market?

Eurostar, SNCF, Deutsch Bahn, FlixTrain, Trenitalia, Renfe, and Maharashtra Tourism are some of the key players in this market.

Which country will witness significant growth by 2034?

India is projected to ascend at a CAGR of 6.8% throughout 2034.

What share does the socio educational tours segment account for in the global Social Tourism market in 2024?

The socio educational tours segment is projected to hold a market share of 32% in 2024.

Table of Content

1. Executive Summary

2. Industry Introduction, including Taxonomy and Market Definition

3. Market Trends and Success Factors, including Macro-economic Factors, Market Dynamics, and Recent Industry Developments

4. Global Market Demand Analysis 2019 to 2023 and Forecast 2024 to 2034, including Historical Analysis and Future Projections

5. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034

    5.1. Tour Type

    5.2. Booking Channel

    5.3. Tourist Type

    5.4. Age Group

6. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Tour Type

    6.1. Socio-Educational Tours

    6.2. Socio-Cultural Tours

    6.3. Socio-Recreational Tours

    6.4. Socio-Adventure Tours

    6.5. Others

7. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Booking Channel

    7.1. Phone Booking

    7.2. Online Booking

    7.3. In Person Booking

8. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Tourist Type

    8.1. Domestic Tourist

    8.2. International Tourist

9. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Age Group

    9.1. 15-25 Years

    9.2. 26-35 Years

    9.3. 36-45 Years

    9.4. 46-55 Years

    9.5. 56-65 Years

    9.6. 66-75 Years

    9.7. Above 75 Years

10. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Region

    10.1. North America

    10.2. Latin America

    10.3. Western Europe

    10.4. South Asia

    10.5. East Asia

    10.6. Eastern Europe

    10.7. Middle East & Africa

11. North America Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries

12. Latin America Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries

13. Western Europe Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries

14. South Asia Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries

15. East Asia Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries

16. Eastern Europe Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries

17. Middle East & Africa Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries

18. Sales Forecast 2024 to 2034 by Tour Type, Booking Channel, Tourist Type, and Age Group for 30 Countries

19. Competition Outlook, including Market Structure Analysis, Company Share Analysis by Key Players, and Competition Dashboard

20. Company Profile

    20.1. Eurostar

    20.2. SNCF

    20.3. Deutsch Bahn

    20.4. FlixTrain

    20.5. Trenitalia

    20.6. Renfe

    20.7. Intrepid

    20.8. Explore Tours

    20.9. Exodus Travels

    20.10. G. adventures

    20.11. On-the-go Tours

    20.12. Maharashtra Tourism

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