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Social Tourism Market Overview (2022 to 2032)

[250 Pages Report] The Social Tourism Market is estimated to reach US$ 54.79 Billion in 2022. As per the report, sales are forecast to increase at a robust 3.88% CAGR, with the market valuation reaching US$ 79.8 Billion by 2032.

Attribute Details
Social Tourism Market Estimated Size (2022) US$ 54.79 Billion
Social Tourism Market Projected Size (2032) US$ 79.8 Billion
Social Tourism Market Value-based CAGR (2022 to 2032) 3.88%

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2017 to 2021 Social Tourism Market Outlook Compared to 2022 to 2032 Forecast

Participation in events, programs, and activities by various social groups that might normally be excluded due to economic or health concerns is referred to as social tourism. Social tourism is mostly organized by groups, cooperatives, and social organizations to increase travel accessibility for those with low socioeconomic status.

The major goal of social tourism is to persuade more people, particularly seniors and members of low-income groups, to travel in order to strengthen their bonds with one another and their general well-being.

A number of European agencies along with other parts of the world have launched numerous programs to promote social tourism, with the primary goals being to enhance seasonality patterns, improve quality of life, and increase the number of jobs in the tourism industry for low-income families and persons with limited mobility.

How Social Tourism benefits its participants?

As vacations and travel can offer particularly suitable opportunities for personal enrichment through the exploration of new locations, cultures, and civilizations, through physical, artistic, sporting, and leisure activities, through meeting people across generational and educational divides, and through other responsibilities assumed freely by tourists, social tourism shapes society.

Also, tourism is a key to economic strength and attracts a steady stream of visitors and investment, which aids in regional development, social tourism promotes economic progress as well. By balancing the growth of the tourism industry, environmental protection, and respect for the unique identities of local communities, social tourism contributes to both regional and local development. Additionally, social tourism is a partner in international development initiatives when it is managed, respects the local populations and environment, and contributes to the economic, social, and cultural aspirations of many developing nations.

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What is the impact of Social Tourism on families?

Short-term family capital is boosted by social tourism, while medium-term social capital is boosted by social networks, associated proactive behavior, and self-esteem. The members and larger society can both benefit from these advances. Therefore, it is proposed that social tourism might be a financially advantageous supplement to social policy.

The bonds among family members and their resiliency while facing difficulty make up the family capital. An increase in family earnings benefits everyone, including the adults who might then adjust their parenting styles and advocate a more active lifestyle for the family. This can encourage the kids to behave better at home and in school.

The development of meaningful connections between an individual and the environment around them helps in the increase of social capital. Growth in social capital can show itself in several ways, such as a rise in self-assurance, widening of social networks, novel approaches to prioritizing responsibilities, adjustments in working conditions, and improved budgeting abilities.

What is ISTO and how does it aim to improve the social tourism sector?

As a global non-profit organization, the International Bureau of Social Tourism (BITS), later known as the International Social Tourism Organization (ISTO), was founded in 1963. ISTO supports affordable and ethical travel by uniting global partners from the social, sustainable, and solidarity tourism sectors. It strives to encourage the growth of tourism for all, make vacations affordable for the largest possible number of people, and support tourist activities that benefit individuals, groups of people, and local communities.

These include community, fair, responsible, and solidarity tourism. ISTO focuses on five key themes in addition to the Montreal Declaration, which the BITS approved in 1996: accessibility, the environment, solidarity, ethical corporate practices, and quality of life. The Sustainable Development Goals are in keeping with these promises (SDGs) which were set by the UN in their 2030 agenda.

Everyone is entitled to downtime and relaxation. To ensure that the largest number of people have access to tourism, social, cultural, physical, psychological, and economic barriers must be removed. Growth has its bounds, and in order to maintain the environment, tourist growth must take the full life cycle of resources into account.

The promotion of tolerance and peace around the globe can be helped through tourism. Therefore, it is crucial to balance the growth of the tourism industry with respect for regional populations and cultures while fostering interactions. Both the local economy and the global economy greatly benefit from tourism. Stakeholders in social tourism operate in this context, therefore they must perform competently and professionally while showing respect for the workers, local business owners, and the community.

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Country-wise Insights

What is the scenario of Social Tourism in Romania?

Government bodies introducing initiatives to uplift social tourism

The Ministry for Education, Youth, Sport and Research's youth camp system serves as the primary support system for young people. However, the national youth camp offer is rather expensive for students from Romania, and the lodging standards are frequently subpar. The holiday voucher programme in Romania, which is accessible to all public institutions and all commercial businesses, was similarly relaunched in July 2014. If their employer or the public institution has determined so, all employees and public servants may take advantage of the holiday vouchers programme.

The companies who provide holiday vouchers to their employees purchase them directly from the Tourism National Authority. The gift cards for holidays are tax deductible. The companies buy the vacation coupons; neither the employees nor the government provides any funding.

How are the government initiatives and other organisations uplifting Social Tourism in European Region?

IMERSO is developing Social Tourism programmes

Recent social tourism programmes developed by national governments have increased domestic travel and spending in European countries. In Spain, IMERSO (Institute for Older and Social Services) gives elderly travellers discounted vacations to a variety of locations during off-peak seasons. This benefits coastal communities that are frequently impacted by seasonality. Everyone Deserves a Vacation is a programme run by the Belgian tourist agency VisitBelgium that enables people from underprivileged backgrounds to take advantage of discounted domestic vacations and day trips. Zoos, museums, and adventure activities can all be included in day trips to improve educational possibilities and personal enrichment. The tourist board supports increased domestic travel across the nation in collaboration with thousands of lodging and attraction businesses.

What is the scope of Social Tourism in India?

Maharashtra Tourism focusing on social tourism

India is a country that is enriched with incredible diversity and culture. Certain state governments in the country are taking an active interest in developing the social tourism sector in their regions.

Social tourism was marketed to those who couldn't afford to travel independently through a Maharashtra Tourism project. The locations were on an 8-day route that went through numerous different parts of the state. Maharashtra Tourism was eager to spread its notion to other residents and villagers so they could begin their quest and journey toward being more independent and ultimately social crusaders themselves. This was done in consideration of the modern changes that these regions have accepted.

Category-wise Insights

Which type of Booking Channel is mostly preferred by travelers?

Online Booking is More Preferred by Tourists

Online booking channel is the most preferred mode of booking among tourists. After the pandemic, a sudden rise in the use of the internet is seen amongst travelers regardless of their socio-economic background. As a result, travelers nowadays are looking for coincidence in every task in their day-to-day life. Which increased the use of travel websites and applications.

Which is the most opted tour type?

The best form of social work is educating the population

Socio-educational tours are the ones that are opted for majorly throughout the world. As governments and organizations majorly come up with initiatives that are focused on the educational growth of the community more than the other types of tours.

What are the Factors Contributing to the Growth of Tour Group Travelers?

Social Tourism is a group activity

Social tourism, the name itself suggests that this sector of tourism involves activities that are centered on a society. These travels are organized in order to develop interpersonal skills and behavior among certain communities. Hence, group tours hold a major share of this tourism sector.

What type of tourists is most likely to take Social tourism?

Social tourism is mostly practiced in regional boundaries

Domestic tourists will hold a major share in the social tourism sector as social tourism refers to tourism for people with modest incomes. While the government initiatives are also focused on people inside its boundaries.

Competitive Landscape

Subsidized travel may be a possibility for many nations as they search for fresh and inventive methods to strengthen their individual economies. Tourism is greatly in demand, however, difficulties with money are a problem. A GlobalData Q1 2021 Global Consumer Survey found that 32% of respondents rated their financial status as very concerned. The epidemic has put a lot of people under financial and psychological strain, as seen by the 22% who reported feeling anxious and the 20% who reported feeling stressed in the same study. Therefore, a project that assists those from weaker socioeconomic origins could not only boost domestic tourism but also enhance personal growth, stability within families, and mental health. Many families are now under additional stress as a result of the pandemic.

For Instance:

  • Maharashtra Tourism is introducing new initiatives to reach people and educate them about various fields such as the importance of cleanliness and rainwater harvesting by organizing tours to the ideal villages.

Report Scope

Attribute Details
Forecast Period 2022 to 2032
Historical Data Available for 2017 to 2021
Market Analysis USD billion for Value
Key Regions Covered North America, Latin America, Europe, East Asia, South Asia, Oceania & MEA
Key Countries Covered United States of America, Canada, Brazil, Mexico, Argentina, Colombia Germany, UK, France, Italy, Russia, South Africa, Turkey, UAE, Egypt, Jordan China, Japan, South Korea, India, Thailand, Malaysia, Indonesia, Philippines, Cambodia, Vietnam Australia & New Zealand.
Key Segments Covered Tour Type, Booking channel, tourist type, tour type, and Region.
Key Companies Profiled
  • Eurostar
  • SNCF
  • Deutsch Bahn
  • FlixTrain
  • Trenitalia
  • Renfe
  • Intrepid
  • Explore Tours
  • Exodus Travels
  • G. adventures
  • On-the-go Tours
  • Maharashtra Tourism
Report Coverage Market Forecast, Company Share Analysis, Competition Intelligence, Drivers, Restraints, Opportunities and Threats Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives
Customization & Pricing Available upon Request

Social Tourism Market by Category

By Tour Type, Social Tourism Market is segmented as:

  • Socio-educational tours
  • Socio-cultural tours
  • Socio-recreational tours
  • Socio-adventure tours
  • Others

By Booking Channel, Social Tourism Market is segmented as:

  • Phone Booking
  • Online Booking
  • In Person Booking

By Tourist Type, Social Tourism Market is segmented as:

  • Domestic
  • International

By Tour Type, Social Tourism Market is segmented as:

  • Independent Traveler
  • Tour Group
  • Package Traveller

By Age Group, Social Tourism Market is segmented as:

  • 15-25 Years
  • 26-35 Years
  • 36-45 Years
  • 46-55 Years
  • 56-65 Years
  • 66-75 Years

By Region, Social Tourism Market is segmented as:

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • Middle East and Africa (MEA)

Frequently Asked Questions

What is the current Social Tourism market value?

The current Social Tourism market has reached valuation of US$ 54.79 Billion in 2022.

What is the forecasted growth rate for the Social Tourism market?

The Social Tourism market is currently forecasted to grow at a rate of 3.88% CAGR during the forecast period.

Who are the leading players in the Social Tourism market?

Leading players in Social Tourism market are Eurostar, SNCF, Deutsch Bahn, FlixTrain, Trenitalia, Renfe among others.

Table of Content

1. Executive Summary | Social Tourism Market

    1.1. Global Market Outlook

        1.1.1. Who Is Travelling?

        1.1.2. How Much Do They Spend?

        1.1.3. Direct Contribution of Tourism To GDP

        1.1.4. Direct Contribution of Tourism To Employment

    1.2. Tourism Evolution Analysis

    1.3. FMI Analysis and Recommendations

2. Market Introduction

    2.1. Total Spending (US$ Billion) and Forecast (2022 to 2032)

    2.2. Number of Travelers (Billion) and Forecast (2022 to 2032)

    2.3. Total Spending Y-o-Y Growth Projections (2022 to 2032)

    2.4. Number of Travelers Y-o-Y Growth Projections

3. Global Tourism Industry Analysis

    3.1. Tourism Industry Overview

        3.1.1. Travel & Tourism Industry Contribution To Global GDP

            3.1.1.1. Business Spending v/s Leisure Spending

            3.1.1.2. Domestic v/s Foreign

            3.1.1.3. Direct, Indirect, and Induced

        3.1.2. Travel Sector Contribution To Global Overall Employment

        3.1.3. Travel & Tourism Growth Rate

        3.1.4. Foreign Visitor Exports As Percentage of Total Exports

        3.1.5. Capital Investment In Travel & Tourism Industry

        3.1.6. Different Components of Travel & Tourism

        3.1.7. Global Tourism Industry Outlook

            3.1.7.1. Cultural Tourism

            3.1.7.2. Culinary Tourism

            3.1.7.3. Eco/Sustainable Tourism

            3.1.7.4. Sports Tourism

            3.1.7.5. Spiritual Tourism

            3.1.7.6. Wellness Tourism

            3.1.7.7. Others

4. Market Dynamics

    4.1. Market Drivers & Opportunities

        4.1.1. Effect of a pandemic on the mental state of people

        4.1.2. Increased in countries participating

5. Market Background

    5.1. Top 10 Market Companies

    5.2. Macro-Economic Factors

        5.2.1. Global GDP Growth Outlook

        5.2.2. Global Industry Value Added

        5.2.3. Global Consumer Spending Outlook

        5.2.4. Global Direct contribution of Travel & Tourism to GDP

        5.2.5. Global Visitor Exports and International Tourist Arrivals

        5.2.6. Capital Investment In Travel & Tourism

        5.2.7. Top Tourism Spending Countries

    5.3. Forecast Factors - Relevance & Impact

6. Categorizing of Sector 2021

    6.1. Introduction/ Key Findings

    6.2. Current Market Analysis By tour type (% of Demand)

        6.2.1. Socio-educational tours

        6.2.2. Socio-cultural tours

        6.2.3. Socio-recreational tours

        6.2.4. Socio-adventure tours

        6.2.5. Others

    6.3. Current Market Analysis By Booking Channel (% of Demand)

        6.3.1. Phone Booking

        6.3.2. Online Booking

        6.3.3. Direct Booking

    6.4. Current Market Analysis By Tourist Type (% of Demand)

        6.4.1. Domestic

        6.4.2. International

    6.5. Current Market Analysis By Tour Type (% of Demand)

        6.5.1. Independent Traveller

        6.5.2. Tour Group

        6.5.3. Package Traveller

    6.6. Current Market Analysis By Age Group (% of Demand)

        6.6.1. 15-25 Years

        6.6.2. 26-35 Years

        6.6.3. 36-45 Years

        6.6.4. 46-55 Years

        6.6.5. 56-65 Years

        6.6.6. 66-75 Years

    6.7. Current Market Analysis By Region (% of Demand)

        6.7.1. North America

        6.7.2. Latin America

        6.7.3. Europe

        6.7.4. East Asia

        6.7.5. South Asia

        6.7.6. Oceania

        6.7.7. Middle East and Africa (MEA)

    6.8. Key Findings, By Each Category

7. Categorizing of North America Sector 2021

    7.1. Introduction/ Key Findings

    7.2. Current Market Analysis By tour type (% of Demand)

        7.2.1. Socio-educational tours

        7.2.2. Socio-cultural tours

        7.2.3. Socio-recreational tours

        7.2.4. Socio-adventure tours

        7.2.5. Others

    7.3. Current Market Analysis By Booking Channel (% of Demand)

        7.3.1. Phone Booking

        7.3.2. Online Booking

        7.3.3. Direct Booking

    7.4. Current Market Analysis By Tourist Type (% of Demand)

        7.4.1. Domestic

        7.4.2. International

    7.5. Current Market Analysis By Tour Type (% of Demand)

        7.5.1. Independent Traveller

        7.5.2. Tour Group

        7.5.3. Package Traveller

    7.6. Current Market Analysis By Age Group (% of Demand)

        7.6.1. 15-25 Years

        7.6.2. 26-35 Years

        7.6.3. 36-45 Years

        7.6.4. 46-55 Years

        7.6.5. 56-65 Years

        7.6.6. 66-75 Years

    7.7. Current Market Analysis By Country (% of Demand)

        7.7.1. US

        7.7.2. Canada

    7.8. Key Findings, By Each Category

8. Categorizing of Latin America Sector 2021

    8.1. Introduction/ Key Findings

    8.2. Current Market Analysis By tour type (% of Demand)

        8.2.1. Socio-educational tours

        8.2.2. Socio-cultural tours

        8.2.3. Socio-recreational tours

        8.2.4. Socio-adventure tours

        8.2.5. Others

    8.3. Current Market Analysis By Booking Channel (% of Demand)

        8.3.1. Phone Booking

        8.3.2. Online Booking

        8.3.3. Direct Booking

    8.4. Current Market Analysis By Tourist Type (% of Demand)

        8.4.1. Domestic

        8.4.2. International

    8.5. Current Market Analysis By Tour Type (% of Demand)

        8.5.1. Independent Traveller

        8.5.2. Tour Group

        8.5.3. Package Traveller

    8.6. Current Market Analysis By Age Group (% of Demand)

        8.6.1. 15-25 Years

        8.6.2. 26-35 Years

        8.6.3. 36-45 Years

        8.6.4. 46-55 Years

        8.6.5. 56-65 Years

        8.6.6. 66-75 Years

    8.7. Current Market Analysis By Country (% of Demand)

        8.7.1. Brazil

        8.7.2. Mexico

        8.7.3. Argentina

        8.7.4. Colombia

        8.7.5. Rest of LA

    8.8. Key Findings, By Each Category

9. Categorizing of Europe Sector 2021

    9.1. Introduction/ Key Findings

    9.2. Current Market Analysis By tour type (% of Demand)

        9.2.1. Socio-educational tours

        9.2.2. Socio-cultural tours

        9.2.3. Socio-recreational tours

        9.2.4. Socio-adventure tours

        9.2.5. Others /p>

    9.3. Current Market Analysis By Booking Channel (% of Demand)

        9.3.1. Phone Booking

        9.3.2. Online Booking

        9.3.3. Direct Booking

    9.4. Current Market Analysis By Tourist Type (% of Demand)

        9.4.1. Domestic

        9.4.2. International

    9.5. Current Market Analysis By Tour Type (% of Demand)

        9.5.1. Independent Traveller

        9.5.2. Tour Group

        9.5.3. Package Traveller

    9.6. Current Market Analysis By Age Group (% of Demand)

        9.6.1. 15-25 Years

        9.6.2. 26-35 Years

        9.6.3. 36-45 Years

        9.6.4. 46-55 Years

        9.6.5. 56-65 Years

        9.6.6. 66-75 Years

    9.7. Current Market Analysis By Country (% of Demand)

        9.7.1. Germany

        9.7.2. Russia

        9.7.3. France

        9.7.4. Italy

        9.7.5. UK

        9.7.6. Rest of Europe

    9.8. Key Findings, By Each Category

10. Categorizing of East Asia Sector 2021

    10.1. Introduction/ Key Findings

    10.2. Current Market Analysis By tour type (% of Demand)

        10.2.1. Socio-educational tours

        10.2.2. Socio-cultural tours

        10.2.3. Socio-recreational tours

        10.2.4. Socio-adventure tours

        10.2.5. Others

    10.3. Current Market Analysis By Booking Channel (% of Demand)

        10.3.1. Phone Booking

        10.3.2. Online Booking

        10.3.3. Direct Booking

    10.4. Current Market Analysis By Tourist Type (% of Demand)

        10.4.1. Domestic

        10.4.2. International

    10.5. Current Market Analysis By Tour Type (% of Demand)

        10.5.1. Independent Traveller

        10.5.2. Tour Group

        10.5.3. Package Traveller

    10.6. Current Market Analysis By Age Group (% of Demand)

        10.6.1. 15-25 Years

        10.6.2. 26-35 Years

        10.6.3. 36-45 Years

        10.6.4. 46-55 Years

        10.6.5. 56-65 Years

        10.6.6. 66-75 Years

    10.7. Current Market Analysis By Country (% of Demand)

        10.7.1. China

        10.7.2. Japan

        10.7.3. South Korea

    10.8. Key Findings, By Each Category

11. Categorizing of South Asia Sector 2021

    11.1. Introduction/ Key Findings

    11.2. Current Market Analysis By tour type (% of Demand)

        11.2.1. Socio-educational tours

        11.2.2. Socio-cultural tours

        11.2.3. Socio-recreational tours

        11.2.4. Socio-adventure tours

        11.2.5. Others

    11.3. Current Market Analysis By Booking Channel (% of Demand)

        11.3.1. Phone Booking

        11.3.2. Online Booking

        11.3.3. Direct Booking

    11.4. Current Market Analysis By Tourist Type (% of Demand)

        11.4.1. Domestic

        11.4.2. International

    11.5. Current Market Analysis By Tour Type (% of Demand)

        11.5.1. Independent Traveller

        11.5.2. Tour Group

        11.5.3. Package Traveller

    11.6. Current Market Analysis By Age Group (% of Demand)

        11.6.1. 15-25 Years

        11.6.2. 26-35 Years

        11.6.3. 36-45 Years

        11.6.4. 46-55 Years

        11.6.5. 56-65 Years

        11.6.6. 66-75 Years

    11.7. Current Market Analysis By Country (% of Demand)

        11.7.1. India

        11.7.2. Malaysia

        11.7.3. Indonesia

        11.7.4. Thailand

        11.7.5. Philippines

        11.7.6. Cambodia

        11.7.7. Vietnam

        11.7.8. Rest of SA

    11.8. Key Findings, By Each Category

12. Categorizing of Oceania Sector 2021

    12.1. Introduction/ Key Findings

    12.2. Current Market Analysis By tour type (% of Demand)

        12.2.1. Socio-educational tours

        12.2.2. Socio-cultural tours

        12.2.3. Socio-recreational tours

        12.2.4. Socio-adventure tours

        12.2.5. Others

    12.3. Current Market Analysis By Booking Channel (% of Demand)

        12.3.1. Phone Booking

        12.3.2. Online Booking

        12.3.3. Direct Booking

    12.4. Current Market Analysis By Tourist Type (% of Demand)

        12.4.1. Domestic

        12.4.2. International

    12.5. Current Market Analysis By Tour Type (% of Demand)

        12.5.1. Independent Traveller

        12.5.2. Tour Group

        12.5.3. Package Traveller

    12.6. Current Market Analysis By Age Group (% of Demand)

        12.6.1. 15-25 Years

        12.6.2. 26-35 Years

        12.6.3. 36-45 Years

        12.6.4. 46-55 Years

        12.6.5. 56-65 Years

        12.6.6. 66-75 Years

    12.7. Current Market Analysis By Country (% of Demand)

        12.7.1. Australia

        12.7.2. New Zealand

    12.8. Key Findings, By Each Category

13. Categorizing of Middle East and Africa Sector 2021

    13.1. Introduction/ Key Findings

    13.2. Current Market Analysis tour type (% of Demand)

        13.2.1. Customer Meetings

        13.2.2. Socio-educational tours

        13.2.3. Socio-cultural tours

        13.2.4. Socio-recreational tours /p>

        13.2.5. Socio-adventure tours

        13.2.6. Others

    13.3. Current Market Analysis By Booking Channel (% of Demand)

        13.3.1. Phone Booking

        13.3.2. Online Booking

        13.3.3. Direct Booking

    13.4. Current Market Analysis By Tourist Type (% of Demand)

        13.4.1. Domestic

        13.4.2. International

    13.5. Current Market Analysis By Tour Type (% of Demand)

        13.5.1. Independent Traveller

        13.5.2. Tour Group

        13.5.3. Package Traveller

    13.6. Current Market Analysis By Age Group (% of Demand)

        13.6.1. 15-25 Years

        13.6.2. 26-35 Years

        13.6.3. 36-45 Years

        13.6.4. 46-55 Years

        13.6.5. 56-65 Years

        13.6.6. 66-75 Years

    13.7. Current Market Analysis By Country (% of Demand)

        13.7.1. Turkey

        13.7.2. South Africa

        13.7.3. UAE

        13.7.4. Egypt

        13.7.5. Jordan

        13.7.6. Rest of MEA

    13.8. Key Findings, By Each Category

14. Competition Analysis

    14.1. Competition Dashboard

    14.2. Competition Benchmarking

    14.3. Competition Deep Dive

        14.3.1. Eurostar

            14.3.1.1. Overview

            14.3.1.2. Service Portfolio

            14.3.1.3. Strategy Overview/campaigns

        14.3.2. SNCF

            14.3.2.1. Overview

            14.3.2.2. Service Portfolio

            14.3.2.3. Strategy Overview/campaigns

        14.3.3. Deutsch Bahn

            14.3.3.1. Overview

            14.3.3.2. Service Portfolio

            14.3.3.3. Strategy Overview/campaigns

        14.3.4. FlixTrain

            14.3.4.1. Overview

            14.3.4.2. Service Portfolio

            14.3.4.3. Strategy Overview/campaigns

        14.3.5. Trenitalia

            14.3.5.1. Overview

            14.3.5.2. Service Portfolio

            14.3.5.3. Strategy Overview/campaigns

        14.3.6. Renfe

            14.3.6.1. Overview

            14.3.6.2. Service Portfolio

            14.3.6.3. Strategy Overview/campaigns

        14.3.7. Intrepid

            14.3.7.1. Overview

            14.3.7.2. Service Portfolio

            14.3.7.3. Strategy Overview/campaigns

        14.3.8. Explore Tours

            14.3.8.1. Overview

            14.3.8.2. Service Portfolio

            14.3.8.3. Strategy Overview/campaigns

        14.3.9. Exodus Travels

            14.3.9.1. Overview

            14.3.9.2. Service Portfolio

            14.3.9.3. Strategy Overview/campaigns

        14.3.10. G. adventures

            14.3.10.1. Overview

            14.3.10.2. Service Portfolio

            14.3.10.3. Strategy Overview/campaigns

        14.3.11. On-the-go Tours

            14.3.11.1. Overview

            14.3.11.2. Service Portfolio

            14.3.11.3. Strategy Overview/campaigns

        14.3.12. Maharashtra Tourism

            14.3.12.1. Overview

            14.3.12.2. Service Portfolio

            14.3.12.3. Strategy Overview/campaigns

    14.4. Social Media Platforms Preferred

        14.4.1. Facebook

        14.4.2. YouTube

        14.4.3. Instagram

        14.4.4. Twitter

        14.4.5. LinkedIn

        14.4.6. Pinterest

        14.4.7. Google+

        14.4.8. Others

    14.5. Perceptions of the Proposed Art Sector Tour Package

    14.6. Consumer Perception for Destinations On Social Media Platforms-Positive and Negative Mentions

    14.7. Trending #Hashtags

    14.8. Social Media Platform Mentions (% of Total Mentions)

    14.9. Region-Wise Social Media Mentions (% of Total Mentions)

    14.10. Trending Subject Titles

15. Assumptions and Acronyms Used

16. Research Methodology

List of Tables

NA

List of Charts

NA

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