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Account-Based Advertising Software Market

Account-Based Advertising Software is Changing the Way Ads are Being Consumed. Check Out the Key Trends

Account-Based Advertising Software Market by Type, application & Region - Forecast 2022 - 2032

Account-Based Advertising Software Market Outlook (2022-2032)

[250 Pages Report] The global Account-Based Advertising Software Market was valued at around US$ 416 Mn in 2021. With a projected CAGR of 10.8% for the next ten years, the market is likely to reach a valuation of nearly US$ 1.3 Bn by the end of 2032.

Global Account-Based Advertising Software Market Size (2021A)

US$ 416 Mn

Global Account-Based Advertising Software Estimated Market Value (2022)

US$ 463.3 Mn

Global Account-Based Advertising Software Forecasted Market Value (2032)

US$ 1.3 Bn

Global Account-Based Advertising Software Growth Rate (2022-2032)

10.8% CAGR

North America Account-Based Advertising Software Share(2021)

40.4%

United States Account-Based Advertising Software Growth Rate(2022-2032)

10.6% CAGR

Key Companies Profiled

  • Terminus
  • Metadata
  • Integrate
  • 6sense
  • RollWorks Madison Logic
  • Triblio ListenLoop
  • Jabmo Demandbase
  • Mintigo
  • Radiate B2B
  • Recotap
  • Bluebird
  • Kwanzoo Inc
  • IDG Communications

Future Market Insights’ analysis reveals that most of the market revenue is grossed from Cloud-based Account-Based Advertising software, which has a forecasted CAGR of 10.7% by 2032. The global market for Account-Based Advertising software witnessed a CAGR of 11.6% over the last seven years (2015-2021).

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How is the Increase in adoption of Account-Based Marketing Software Affecting the Account Based Advertising demand?

Account-based marketing, of which account based advertising is an important part, is witnessing a boost in demand as companies attempt to leverage the benefits it provides to sales cycles, customer retention, ROI and lead generation. According to research, around 87% of B2B marketing teams say that their ABM efforts showed better ROI than their other efforts. Around 91% of companies using ABM reported increased average deal size, and a 70% reported increase in opportunities owing to ABM. Through the use of targeted ABM Platform, enterprises can show consumers that they understand their needs.

Through Account-Based Advertising, companies can directly provide ads to businesses they want to target, ensuring that resources are focused only on accounts that are highly likely to convert and provide deals of larger sizes. Companies are benefiting from the advantages of using ADM platforms that can allow for access to the ability to leverage IP addresses and cookies and use advanced artificial intelligence and machine learning technologies for their B2B marketing.

This software can also be integrated with CRM and marketing tools and run multichannel campaigns across personas stages and campaigns. The automation of the ABM process is beneficial since it can shorten the sales cycle and provide a greater ease of scalability. Personalised landing pages, attractive emails, chatbots and other personalised techniques can help in order to scale. However, the high costs of set up and resources required due to the targeted nature of this advertising serves as a restraint.

With the help of ABM, one can make the most out of their clients and build long-term relations with their end-users. The initial stages require significant investments, however, they reward the user in the long run. In contrast to conventional tactics, these investments are exceedingly low, plus they require little to no cost for sustainability. This is especially the case for social media posts, which have long-term opportunities to boost brand awareness. In general, businesses using ABM can control which potential customers they do business with, which cuts down on transaction times considerably. Nevertheless, ABM demands steep investments to make business possible.

It is more customized as opposed to general occupational therapy, which is not quite focused on the specific requirements of each client.

The approach is more personal than the more general types of occupational therapy, which requires more specific research for each individual.

How can Account-Based Advertising help align sales and marketing teams?

According to research, the misalignment between sales and marketing teams can cost businesses over US$1 Trillion in just a year. In a survey conducted amongst sales and marketing teams, 90% reported a misalignment. Almost all those asked in survey believed this was harmful to their organization and target accounts as well. According to another study, enterprises where these teams are not misaligned have 36% higher retention rate, 67% higher chances of customer conversion and 38% higher sales win rates.

Under traditional lead-based marketing, sales and marketing teams work separately and have a higher chance of misalignment. This can lead to unqualified leads with conversion rates and chances of displaying lower retention.

Under ABM, both sales and marketing teams must come together to select accounts. In turn, only these accounts are targeted by the advertising teams. Further, only leads that have high potential to be productive and qualified, reach sales teams. Once these teams are selected, it is the marketing teams that must take on the burden of attracting the potential consumers from the selected pool of target accounts through highly personalised and effective advertising strategies and techniques. This level of high collaboration also means that tracking ROI becomes easier.

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How does Account-Based Advertising Software Improve Lead Generation?

According to a study conducted amongst ABM markets, 42% believed that lead generation was one of the key indicators of performance. Instead of catching a wide range of potential customers quickly, ABM strategies target a narrower range of customers and targets them with effective advertising strategies.

Further, instead of focusing only on new leads, ABM also looks at retaining existing consumers through upselling and cross selling. For Example, LiveRamp used their ABM to connect and get meetings with 15 different target clients. A media company, GumGum, wanted to attract executives at McDonald’s. They sent out advertising in the form of burger “kits” for a select few top executives that contained information advertising their services, as well as a personalised receipts with the executive’s names, which helped them secure a meeting with some key decision makers.

How Does the Usage of Account-Based Advertising Benefit Customer Relations?

Account Based Advertising can significantly improve customer relations. Highly personalized ads can help organizations get much closer to their customers. Unlike traditional marketing, which uses generalized messages, ABA advertising entails personalized messaging for individual customers, so that enterprises can understand their accounts and get closer to the messages recipients. Further when advertising is in the form of ABA, the advertising is on the specific form of communication and media suitable for a particular customer. This leads to higher customer engagement, and eventually, higher customer retention.

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Which Application is the Key Contributor to Demand?

Large Companies are the top application for Account-Based Advertising, having witnessed a CAGR of 11.1% with a forecasted CAGR of 10.2%. While it does have several benefits, Account-Based Advertising requires higher amounts of resources. According to a study, 37% of marketing teams have trouble in getting resources. Enterprises with products that have high values per customer and a relatively smaller market to target, benefit the most from this software. This tends to be larger enterprises that can afford the extensive data and resource requirements. For smaller businesses or businesses that require less sophistication in their sales cycles, other forms may prove more helpful. However, small and medium companies are also turning to 1: Many forms of ABM campaigns in recent years.

Region-wise Insights

Which regions contribute the most to demand for Account-Based Advertising software?

Europe in an emerging market for demand with a 40.4% market share in 2021 and a predicted market size of US$ 325 Mn by 2032. According to a study conducted amongst 500 marketing professionals, it was observed that nearly 86% of European companies reported plans to use account based marketing and account based advertising in the near future. The UK also emerged as a key country for demand, with the study indicating that 55% respondents showed interest in implementing these strategies.

Country-wise Insights

How the US continue to be the Nucleus of Global Account-Based Advertising Software Demand?

The US accounted for over 34% of the global Account-Based Advertising Software Market in 2021. The US is projected to account for an absolute dollar opportunity of US$ 287.2 Mn between 2022 and 2032 and a forecasted market size of US$ 451.8 Mn by 2032 at 10.6% CAGR. A study conducted across marketing professionals showed that 47% of marketers are already using an ABM technique.

Category-wise Insights

Why Cloud Based Account-Based Advertising Software Leads the Revenue?

Cloud Based Advertising Software is the leading type of Account-Based Advertising Software, with a historical CAGR of 11.4% and a forecasted CAGR of 10.7% in 2022-2032. Cloud based systems are highly beneficial since they enable enterprises to access to a wide range of tools and reduces the burden on IT team. For one, Cloud systems ensure easy access to customer data that would be harder to store if traditional methods of storage are employed.

Furthermore, cloud is accessible anywhere anytime, enabling ease of remote work and improving collaborative possibilities. Besides, cloud based systems allow for access to a far wider range of powerful analytic tools that can help gain insights on the customer base. This can also help identify and track which methods work the best and which ones are not to ensure the optimal use of time and resources.

Competitive Landscape

At present, Account-Based Advertising Software providers are focused on developments that will afford more opportunities for targeting and analysis to marketing professionals. The key companies operating include Terminus, Metadata, Integrate, 6sense, RollWorks, Madison Logic, Triblio, ListenLoop, Jabmo, Demandbase, Mintigo, Radiate B2B, Recotap, Bluebird, Kwanzoo Inc, MRP and IDG Communications.

Some of the recent development in Account-Based Advertising Software are as follows:

  • In June 2022, Folloze and Hunter & Bard announced a partnership under which they aim to provide their customers a combination of Folloze’s speciality of their B2B buyer experience platform and Hunter & Bard’s ABM offerings.
  • In February 2022, ZoomInfo announced the launch of MarketingOS. This product is an ABM platform that uses ZoomInfo’s B2B data to allow for insight-driven information and personalized advertising across varied forms of media.
  • In March 2020, Madison Logic and LinkedIn announced a collaboration under which Madison Logic will gain an integration with the LinkedIn Marketing Analytics API. Therefore, both of their clients can measure accounts across marketing channels on a single platform using LinkedIn’s Marketing Analytics API in combination with Madison Logic’s ML data Platform and ML data cloud.
  • In May 2019, Madison Logic announced the launch of their product, the ML Data cloud. This cloud uses sources from multiple sources, both first and third party to provide a platform for B2B marketing. This product aims to enable clients to provide, amongst other features, customized advertising and tracking and insights on which techniques and methods are the most efficient.

Similarly, recent developments related to ABM Software companies have been tracked by the team at Future Market Insights, which is available in the full report.

Key Segments Covered In Account-Based Advertising Software Industry Survey

Account-Based Advertising Market by Type:

  • On Cloud Account-Based Advertising Software
  • On-Premise Account-Based Advertising Software

Account-Based Advertising Software Market by Application:

  • Large Companies
  • Small and Medium Companies

Account-Based Advertising Software Market by Region:

  • North America Account-Based Advertising Software Market
  • Europe Account-Based Advertising Software Market
  • Asia Pacific Account-Based Advertising Software Market
  • Middle East & Africa Account-Based Advertising Software Market
  • Latin America Account-Based Advertising Software Market

Frequently Asked Questions

The global Account-Based Advertising Software market was valued at US$ 463.3 Mn in 2021.

The Account-Based Advertising Software industry is set to witness a growth rate of 10.8% over the forecast period and be valued at US$ 1.3 Bn by 2032.

The Account-Based Advertising Software Market expanded at 11.6% from 2015 through 2021.

Terminus, Metadata, Integrate, 6sense, RollWorks, Madison Logic, Triblio, ListenLoop, Jabmo, Demandbase, Mintigo, Radiate B2B, Recotap, Bluebird, Kwanzoo Inc, MRP and IDG Communications are some of the key players in account-based advertising software market.

Cloud based Account-Based Advertising software is driving Market demand, having witnessed a CAGR of 11.4% with a forecasted CAGR of 10.7%.

Large Industries are the top contributors to demand for Account-Based Advertising Software, having witnessed a CAGR of 11.1% with a forecasted CAGR of 10.2%

US, UK, China, Japan, and South Korea are expected to be the major drivers of sales.

The US accounts for more than 34% of the global account-based advertising software market.

Table of Content

1. Executive Summary

    1.1. Global Market Outlook

    1.2. Summary of Statistics

    1.3. Key Market Characteristics & Attributes

    1.4. Analysis and Recommendations

2. Market Overview

    2.1. Market Coverage / Taxonomy

    2.2. Market Definition / Scope / Limitations

3. Market Risks and Trends Assessment

    3.1. Risk Assessment

        3.1.1. COVID-19 Crisis and Impact on Account-Based Advertising Software Demand

        3.1.2. COVID-19 Impact Benchmark with Previous Crisis

        3.1.3. Impact on Market Value (US$ Mn)

        3.1.4. Assessment by Key Countries

        3.1.5. Assessment by Key Market Segments

        3.1.6. Action Points and Recommendation for Suppliers

    3.2. Key Trends Impacting the Market

    3.3. Formulation and Product Development Trends

4. Market Background and Foundation Data Points

    4.1. Global Account-Based Advertising Software Market (US$ Mn)

    4.2. Account-Based Advertising Software Market Opportunity Assessment (US$ Mn)

        4.2.1. Total Available Market

        4.2.2. Serviceable Addressable Market

        4.2.3. Serviceable Obtainable Market

    4.3. Market Scenario Forecast

        4.3.1. Demand in optimistic Scenario

        4.3.2. Demand in Likely Scenario

        4.3.3. Demand in Conservative Scenario

    4.4. Investment Feasibility Analysis

        4.4.1. Investment in Established Markets

            4.4.1.1. In Short Term

            4.4.1.2. In Long Term

        4.4.2. Investment in Emerging Markets

            4.4.2.1. In Short Term

            4.4.2.2. In Long Term

    4.5. Forecast Factors - Relevance & Impact

        4.5.1. Top Companies Historical Growth

        4.5.2. Global Account-Based Advertising Software Market Growth

        4.5.3. Account-Based Advertising Software Adoption Rate, By Country

    4.6. Market Dynamics

        4.6.1. Market Driving Factors and Impact Assessment

        4.6.2. Prominent Market Challenges and Impact Assessment

        4.6.3. Account-Based Advertising Software Market Opportunities

        4.6.4. Prominent Trends in the Global Market & Their Impact Assessment

5. Key Success Factors

    5.1. Manufacturers’ Focus on Low Penetration High Growth Markets

    5.2. Banking on with Segments High Incremental Opportunity

    5.3. Peer Benchmarking

6. Global Account-Based Advertising Software Market Demand Analysis 2015-2021 and Forecast, 2022-2032

    6.1. Historical Market Analysis, 2015-2021

    6.2. Current and Future Market Projections, 2022-2032

    6.3. Y-o-Y Growth Trend Analysis

7. Global Account-Based Advertising Software Market Value Analysis 2015-2021 and Forecast, 2022-2032

    7.1. Historical Market Value (US$ Mn) Analysis, 2015-2021

    7.2. Current and Future Market Value (US$ Mn) Projections, 2022-2032

        7.2.1. Y-o-Y Growth Trend Analysis

        7.2.2. Absolute $ Opportunity Analysis

8. Global Account-Based Advertising Software Market Analysis 2015-2021 and Forecast 2022-2032, By Product

    8.1. Introduction / Key Findings

    8.2. Historical Market Size (US$ Mn) Analysis By Product, 2015-2021

    8.3. Current and Future Market Size (US$ Mn) Analysis and Forecast By Product, 2022-2032

        8.3.1. Cloud Based

        8.3.2. On-Premises

    8.4. Market Attractiveness Analysis By Product

9. Global Account-Based Advertising Software Market Analysis 2015-2021 and Forecast 2022-2032, By Application

    9.1. Introduction / Key Findings

    9.2. Historical Market Size (US$ Mn) Analysis By Application, 2015-2021

    9.3. Current and Future Market Size (US$ Mn) Analysis and Forecast By Application, 2022-2032

        9.3.1. Large Enterprises

        9.3.2. SMEs

    9.4. Market Attractiveness Analysis By Application

10. Global Account-Based Advertising Software Market Analysis 2015-2021 and Forecast 2022-2032, By Region

    10.1. Introduction

    10.2. Historical Market Size (US$ Mn) Analysis By Region, 2015-2021

    10.3. Current Market Size (US$ Mn) & Analysis and Forecast By Region, 2022-2032

        10.3.1. North America

        10.3.2. Latin America

        10.3.3. Europe

        10.3.4. Asia Pacific

        10.3.5. Middle East and Africa (MEA)

    10.4. Market Attractiveness Analysis By Region

11. North America Account-Based Advertising Software Market Analysis 2015-2021 and Forecast 2022-2032

    11.1. Introduction

    11.2. Pricing Analysis

    11.3. Historical Market Value (US$ Mn) Trend Analysis By Market Taxonomy, 2015-2021

    11.4. Market Value (US$ Mn) & Forecast By Market Taxonomy, 2022-2032

        11.4.1. By Country

            11.4.1.1. U.S.

            11.4.1.2. Canada

            11.4.1.3. Rest of North America

        11.4.2. By Product

        11.4.3. By Application

    11.5. Market Attractiveness Analysis

        11.5.1. By Country

        11.5.2. By Product

        11.5.3. By Application

12. Latin America Account-Based Advertising Software Market Analysis 2015-2021 and Forecast 2022-2032

    12.1. Introduction

    12.2. Pricing Analysis

    12.3. Historical Market Value (US$ Mn) Trend Analysis By Market Taxonomy, 2015-2021

    12.4. Market Value (US$ Mn) & Forecast By Market Taxonomy, 2022-2032

        12.4.1. By Country

            12.4.1.1. Brazil

            12.4.1.2. Mexico

            12.4.1.3. Rest of Latin America

        12.4.2. By Product

        12.4.3. By Application

    12.5. Market Attractiveness Analysis

        12.5.1. By Country

        12.5.2. By Product

        12.5.3. By Application

13. Europe Account-Based Advertising Software Market Analysis 2015-2021 and Forecast 2022-2032

    13.1. Introduction

    13.2. Pricing Analysis

    13.3. Historical Market Value (US$ Mn) Trend Analysis By Market Taxonomy, 2015-2021

    13.4. Market Value (US$ Mn) & Forecast By Market Taxonomy, 2022-2032

        13.4.1. By Country

            13.4.1.1. Germany

            13.4.1.2. France

            13.4.1.3. U.K.

            13.4.1.4. Italy

            13.4.1.5. Benelux

            13.4.1.6. Nordic Countries

            13.4.1.7. Rest of Europe

        13.4.2. By Product

        13.4.3. By Application

    13.5. Market Attractiveness Analysis

        13.5.1. By Country

        13.5.2. By Product

        13.5.3. By Application

14. Asia Pacific Account-Based Advertising Software Market Analysis 2015-2021 and Forecast 2022-2032

    14.1. Introduction

    14.2. Pricing Analysis

    14.3. Historical Market Value (US$ Mn) Trend Analysis By Market Taxonomy, 2015-2021

    14.4. Market Value (US$ Mn) & Forecast By Market Taxonomy, 2022-2032

        14.4.1. By Country

            14.4.1.1. China

            14.4.1.2. Japan

            14.4.1.3. South Korea

            14.4.1.4. Rest of Asia Pacific

        14.4.2. By Product

        14.4.3. By Application

    14.5. Market Attractiveness Analysis

        14.5.1. By Country

        14.5.2. By Product

        14.5.3. By Application

15. Middle East and Africa Account-Based Advertising Software Market Analysis 2015-2021 and Forecast 2022-2032

    15.1. Introduction

    15.2. Pricing Analysis

    15.3. Historical Market Value (US$ Mn) Trend Analysis By Market Taxonomy, 2015-2021

    15.4. Market Value (US$ Mn) & Forecast By Market Taxonomy, 2022-2032

        15.4.1. By Country

            15.4.1.1. GCC Countries

            15.4.1.2. South Africa

            15.4.1.3. Turkey

            15.4.1.4. Rest of Middle East and Africa

        15.4.2. By Product

        15.4.3. By Application

    15.5. Market Attractiveness Analysis

        15.5.1. By Country

        15.5.2. By Product

        15.5.3. By Application

16. Key Countries Account-Based Advertising Software Market Analysis 2015-2021 and Forecast 2022-2032

    16.1. Introduction

        16.1.1. Market Value Proportion Analysis, By Key Countries

        16.1.2. Global Vs. Country Growth Comparison

    16.2. US Account-Based Advertising Software Market Analysis

        16.2.1. Value Proportion Analysis by Market Taxonomy

        16.2.2. Value & Analysis and Forecast by Market Taxonomy, 2015-2032

            16.2.2.1. By Product

            16.2.2.2. By Application

    16.3. Canada Account-Based Advertising Software Market Analysis

        16.3.1. Value Proportion Analysis by Market Taxonomy

        16.3.2. Value & Analysis and Forecast by Market Taxonomy, 2015-2032

            16.3.2.1. By Product

            16.3.2.2. By Application

    16.4. Mexico Account-Based Advertising Software Market Analysis

        16.4.1. Value Proportion Analysis by Market Taxonomy

        16.4.2. Value & Analysis and Forecast by Market Taxonomy, 2015-2032

            16.4.2.1. By Product

            16.4.2.2. By Application

    16.5. Brazil Account-Based Advertising Software Market Analysis

        16.5.1. Value Proportion Analysis by Market Taxonomy

        16.5.2. Value & Analysis and Forecast by Market Taxonomy, 2015-2032

            16.5.2.1. By Product

            16.5.2.2. By Application

    16.6. Germany Account-Based Advertising Software Market Analysis

        16.6.1. Value Proportion Analysis by Market Taxonomy

        16.6.2. Value & Analysis and Forecast by Market Taxonomy, 2015-2032

            16.6.2.1. By Product

            16.6.2.2. By Application

    16.7. France Account-Based Advertising Software Market Analysis

        16.7.1. Value Proportion Analysis by Market Taxonomy

        16.7.2. Value & Analysis and Forecast by Market Taxonomy, 2015-2032

            16.7.2.1. By Product

            16.7.2.2. By Application

    16.8. Italy Account-Based Advertising Software Market Analysis

        16.8.1. Value Proportion Analysis by Market Taxonomy

        16.8.2. Value & Analysis and Forecast by Market Taxonomy, 2015-2032

            16.8.2.1. By Product

            16.8.2.2. By Application

    16.9. BENELUX Account-Based Advertising Software Market Analysis

        16.9.1. Value Proportion Analysis by Market Taxonomy

        16.9.2. Value & Analysis and Forecast by Market Taxonomy, 2015-2032

            16.9.2.1. By Product

            16.9.2.2. By Application

    16.10. UK Account-Based Advertising Software Market Analysis

        16.10.1. Value Proportion Analysis by Market Taxonomy

        16.10.2. Value & Analysis and Forecast by Market Taxonomy, 2015-2032

            16.10.2.1. By Product

            16.10.2.2. By Application

    16.11. Nordic Countries Account-Based Advertising Software Market Analysis

        16.11.1. Value Proportion Analysis by Market Taxonomy

        16.11.2. Value & Analysis and Forecast by Market Taxonomy, 2015-2032

            16.11.2.1. By Product

            16.11.2.2. By Application

    16.12. China Account-Based Advertising Software Market Analysis

        16.12.1. Value Proportion Analysis by Market Taxonomy

        16.12.2. Value & Analysis and Forecast by Market Taxonomy, 2015-2032

            16.12.2.1. By Product

            16.12.2.2. By Application

    16.13. Japan Account-Based Advertising Software Market Analysis

        16.13.1. Value Proportion Analysis by Market Taxonomy

        16.13.2. Value & Analysis and Forecast by Market Taxonomy, 2015-2032

            16.13.2.1. By Product

            16.13.2.2. By Application

    16.14. South Korea Account-Based Advertising Software Market Analysis

        16.14.1. Value Proportion Analysis by Market Taxonomy

        16.14.2. Value & Analysis and Forecast by Market Taxonomy, 2015-2032

            16.14.2.1. By Product

            16.14.2.2. By Application

    16.15. GCC Countries Account-Based Advertising Software Market Analysis

        16.15.1. Value Proportion Analysis by Market Taxonomy

        16.15.2. Value & Analysis and Forecast by Market Taxonomy, 2015-2032

            16.15.2.1. By Product

            16.15.2.2. By Application

    16.16. South Africa Account-Based Advertising Software Market Analysis

        16.16.1. Value Proportion Analysis by Market Taxonomy

        16.16.2. Value & Analysis and Forecast by Market Taxonomy, 2015-2032

            16.16.2.1. By Product

            16.16.2.2. By Application

    16.17. Turkey Account-Based Advertising Software Market Analysis

        16.17.1. Value Proportion Analysis by Market Taxonomy

        16.17.2. Value & Analysis and Forecast by Market Taxonomy, 2015-2032

            16.17.2.1. By Product

            16.17.2.2. By Application

        16.17.3. Competition Landscape and Player Concentration in the Country

17. Market Structure Analysis

    17.1. Market Analysis by Tier of Companies

    17.2. Market Concentration

    17.3. Market Share Analysis of Top Players

    17.4. Market Presence Analysis

        17.4.1. By Regional footprint of Players

        17.4.2. Product footprint by Players

18. Competition Analysis

    18.1. Competition Dashboard

    18.2. Competition Benchmarking

    18.3. Competition Deep Dive

        18.3.1. Terminus

            18.3.1.1. Overview

            18.3.1.2. Product Portfolio

            18.3.1.3. Sales Footprint

            18.3.1.4. Strategy Overview

        18.3.2. Integrate

            18.3.2.1. Overview

            18.3.2.2. Product Portfolio

            18.3.2.3. Sales Footprint

            18.3.2.4. Strategy Overview

        18.3.3. 6sense

            18.3.3.1. Overview

            18.3.3.2. Product Portfolio

            18.3.3.3. Sales Footprint

            18.3.3.4. Strategy Overview

        18.3.4. RollWorks

            18.3.4.1. Overview

            18.3.4.2. Product Portfolio

            18.3.4.3. Sales Footprint

            18.3.4.4. Strategy Overview

        18.3.5. Madison Logic

            18.3.5.1. Overview

            18.3.5.2. Product Portfolio

            18.3.5.3. Sales Footprint

            18.3.5.4. Strategy Overview

        18.3.6. Triblio

            18.3.6.1. Overview

            18.3.6.2. Product Portfolio

            18.3.6.3. Sales Footprint

            18.3.6.4. Strategy Overview

        18.3.7. ListenLoop

            18.3.7.1. Overview

            18.3.7.2. Product Portfolio

            18.3.7.3. Sales Footprint

            18.3.7.4. Strategy Overview

        18.3.8. Jabmo

            18.3.8.1. Overview

            18.3.8.2. Product Portfolio

            18.3.8.3. Sales Footprint

            18.3.8.4. Strategy Overview

        18.3.9. Demandbase

            18.3.9.1. Overview

            18.3.9.2. Product Portfolio

            18.3.9.3. Sales Footprint

            18.3.9.4. Strategy Overview

        18.3.10. Radiate B2B

            18.3.10.1. Overview

            18.3.10.2. Product Portfolio

            18.3.10.3. Sales Footprint

            18.3.10.4. Strategy Overview

        18.3.11. Recotap

            18.3.11.1. Overview

            18.3.11.2. Product Portfolio

            18.3.11.3. Sales Footprint

            18.3.11.4. Strategy Overview

        18.3.12. Bluebird

            18.3.12.1. Overview

            18.3.12.2. Product Portfolio

            18.3.12.3. Sales Footprint

            18.3.12.4. Strategy Overview

19. Assumptions and Acronyms Used

20. Research Methodology

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List of Tables

Table 1: Global Account-Based Advertising Software Market Value (US$ Mn), By Product, 2015 – 2021

Table 2: Global Account-Based Advertising Software Market Value (US$ Mn), By Product, 2022 – 2032

Table 3: Global Account-Based Advertising Software Market Value (US$ Mn), By Application, 2015 – 2021

Table 4: Global Account-Based Advertising Software Market Value (US$ Mn), By Application, 2022 – 2032

Table 5: Global Account-Based Advertising Software Market, By Region, 2015 – 2021

Table 6: Global Account-Based Advertising Software Market, By Region, 2022 – 2032

Table 7: North America Account-Based Advertising Software Market Value (US$ Mn), By Product, 2015 – 2021

Table 8: North America Account-Based Advertising Software Market Value (US$ Mn), By Product, 2022 – 2032

Table 9: North America Account-Based Advertising Software Market Value (US$ Mn), By Application, 2015 – 2021

Table 10: North America Account-Based Advertising Software Market Value (US$ Mn), By Application, 2022 – 2032

Table 11: North America Account-Based Advertising Software Market, By Country, 2015 – 2021

Table 12: North America Account-Based Advertising Software Market, By Country, 2022 – 2032

Table 13: Latin America Account-Based Advertising Software Market Value (US$ Mn), By Product, 2015 – 2021

Table 14: Latin America Account-Based Advertising Software Market Value (US$ Mn), By Product, 2022 – 2032

Table 15: Latin America Account-Based Advertising Software Market Value (US$ Mn), By Application, 2015 – 2021

Table 16: Latin America Account-Based Advertising Software Market Value (US$ Mn), By Application, 2022 – 2032

Table 17: Latin America Account-Based Advertising Software Market, By Country, 2015 – 2021

Table 18: Latin America Account-Based Advertising Software Market, By Country, 2022 – 2032

Table 19: Europe Account-Based Advertising Software Market Value (US$ Mn), By Product, 2015 – 2021

Table 20: Europe Account-Based Advertising Software Market Value (US$ Mn), By Product, 2022 – 2032

Table 21: Europe Account-Based Advertising Software Market Value (US$ Mn), By Application, 2015 – 2021

Table 22: Europe Account-Based Advertising Software Market Value (US$ Mn), By Application, 2022 – 2032

Table 23: Europe Account-Based Advertising Software Market, By Country, 2015 – 2021

Table 24: Europe Account-Based Advertising Software Market, By Country, 2022 – 2032

Table 25: Asia Pacific Account-Based Advertising Software Market Value (US$ Mn), By Product, 2015 – 2021

Table 26: Asia Pacific Account-Based Advertising Software Market Value (US$ Mn), By Product, 2022 – 2032

Table 27: Asia Pacific Account-Based Advertising Software Market Value (US$ Mn), By Application, 2015 – 2021

Table 28: Asia Pacific Account-Based Advertising Software Market Value (US$ Mn), By Application, 2022 – 2032

Table 29: Asia Pacific Account-Based Advertising Software Market, By Country, 2015 – 2021

Table 30: Asia Pacific Account-Based Advertising Software Market, By Country, 2022 – 2032

Table 31: MEA Account-Based Advertising Software Market Value (US$ Mn), By Product, 2015 – 2021

Table 32: MEA Account-Based Advertising Software Market Value (US$ Mn), By Product, 2022 – 2032

Table 33: MEA Account-Based Advertising Software Market Value (US$ Mn), By Application, 2015 – 2021

Table 34: MEA Account-Based Advertising Software Market Value (US$ Mn), By Application, 2022 – 2032

Table 35: MEA Account-Based Advertising Software Market, By Country, 2015 – 2021

Table 36: MEA Account-Based Advertising Software Market, By Country, 2022 – 2032

Table 37: Global Account-Based Advertising Software Market Incremental $ Opportunity, By Product, 2015 - 2021

Table 38: Global Account-Based Advertising Software Market Incremental $ Opportunity, By Application, 2022 – 2032

Table 39: Global Account-Based Advertising Software Market Incremental $ Opportunity, By Region, 2022 – 2032

Table 40: North America Account-Based Advertising Software Market Incremental $ Opportunity, By Product, 2015 - 2021

Table 41: North America Account-Based Advertising Software Market Incremental $ Opportunity, By Application, 2022 – 2032

Table 42: North America Account-Based Advertising Software Market Incremental $ Opportunity, By Country, 2022 – 2032

Table 43: Latin America Account-Based Advertising Software Market Incremental $ Opportunity, By Product, 2015 - 2021

Table 44: Latin America Account-Based Advertising Software Market Incremental $ Opportunity, By Application, 2022 – 2032

Table 45: Latin America Account-Based Advertising Software Market Incremental $ Opportunity, By Country, 2022 – 2032

Table 46: Europe Account-Based Advertising Software Market Incremental $ Opportunity, By Product, 2015 - 2021

Table 47: Europe Account-Based Advertising Software Market Incremental $ Opportunity, By Application, 2022 – 2032

Table 48: Europe Account-Based Advertising Software Market Incremental $ Opportunity, By Country, 2022 - 2032

Table 49: Asia Pacific Account-Based Advertising Software Market Incremental $ Opportunity, By Product, 2015 - 2021

Table 50: Asia Pacific Account-Based Advertising Software Market Incremental $ Opportunity, By Application, 2022 – 2032

Table 51: Asia Pacific Account-Based Advertising Software Market Incremental $ Opportunity, By Country, 2022 – 2032

Table 52: MEA Account-Based Advertising Software Market Incremental $ Opportunity, By Product, 2015 - 2021

Table 53: MEA Account-Based Advertising Software Market Incremental $ Opportunity, By Application, 2022 – 2032

Table 54: MEA Account-Based Advertising Software Market Incremental $ Opportunity, By Country, 2022 - 2032

Sudip Saha
Principal Consultant
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List of Charts

Figure 1: Global Account-Based Advertising Software Market Value (US$ Mn) and Year-on-Year Growth, 2015-2032

Figure 2: Global Account-Based Advertising Software Market Absolute $ Historical Gain (2015 - 2021) and Opportunity (2022 – 2032), US$ Mn

Figure 3: Global Account-Based Advertising Software Market Share, By Product, 2022 & 2032

Figure 4: Global Account-Based Advertising Software Market Y-o-Y Growth Projections, By Product – 2022-2032

Figure 5: Global Account-Based Advertising Software Market Attractiveness Index, By Product – 2022-2032

Figure 6: Global Account-Based Advertising Software Market Share, By Application, 2022 & 2032

Figure 7: Global Account-Based Advertising Software Market Y-o-Y Growth Projections, By Application – 2022-2032

Figure 8: Global Account-Based Advertising Software Market Attractiveness Index, By Application – 2022-2032

Figure 9: Global Account-Based Advertising Software Market Share, By Region, 2022 & 2032

Figure 10: Global Account-Based Advertising Software Market Y-o-Y Growth Projections, By Region – 2022-2032

Figure 11: Global Account-Based Advertising Software Market Attractiveness Index, By Region – 2022-2032

Figure 12: North America Account-Based Advertising Software Market Value (US$ Mn) and Year-on-Year Growth, 2015-2032

Figure 13: North America Account-Based Advertising Software Market Absolute $ Opportunity Historical (2015 - 2021) and Forecast Period (2022 – 2032), US$ Mn

Figure 14: North America Account-Based Advertising Software Market Share, By Product, 2022 & 2032

Figure 15: North America Account-Based Advertising Software Market Y-o-Y Growth Projections, By Product – 2022-2032

Figure 16: North America Account-Based Advertising Software Market Attractiveness Index, By Product – 2022-2032

Figure 17: North America Account-Based Advertising Software Market Share, By Application, 2022 & 2032

Figure 18: North America Account-Based Advertising Software Market Y-o-Y Growth Projections, By Application – 2022-2032

Figure 19: North America Account-Based Advertising Software Market Attractiveness Index, By Application – 2022-2032

Figure 20: North America Account-Based Advertising Software Market Share, By Country, 2022 & 2032

Figure 21: North America Account-Based Advertising Software Market Y-o-Y Growth Projections, By Country – 2022-2032

Figure 22: North America Account-Based Advertising Software Market Attractiveness Index, By Country – 2022-2032

Figure 23: Latin America Account-Based Advertising Software Market Value (US$ Mn) and Year-on-Year Growth, 2015-2032

Figure 24: Latin America Account-Based Advertising Software Market Absolute $ Opportunity Historical (2015 - 2021) and Forecast Period (2022 – 2032), US$ Mn

Figure 25: Latin America Account-Based Advertising Software Market Share, By Product, 2022 & 2032

Figure 26: Latin America Account-Based Advertising Software Market Y-o-Y Growth Projections, By Product – 2022-2032

Figure 27: Latin America Account-Based Advertising Software Market Attractiveness Index, By Product – 2022-2032

Figure 28: Latin America Account-Based Advertising Software Market Share, By Application, 2022 & 2032

Figure 29: Latin America Account-Based Advertising Software Market Y-o-Y Growth Projections, By Application – 2022-2032

Figure 30: Latin America Account-Based Advertising Software Market Attractiveness Index, By Application – 2022-2032

Figure 31: Latin America Account-Based Advertising Software Market Share, By Country, 2022 & 2032

Figure 32: Latin America Account-Based Advertising Software Market Y-o-Y Growth Projections, By Country – 2022-2032

Figure 33: Latin America Account-Based Advertising Software Market Attractiveness Index, By Country – 2022-2032

Figure 34: Europe Account-Based Advertising Software Market Value (US$ Mn) and Year-on-Year Growth, 2015-2032

Figure 35: Europe Account-Based Advertising Software Market Absolute $ Opportunity Historical (2015 - 2021) and Forecast Period (2022 – 2032), US$ Mn

Figure 36: Europe Account-Based Advertising Software Market Share, By Product, 2022 & 2032

Figure 37: Europe Account-Based Advertising Software Market Y-o-Y Growth Projections, By Product – 2022-2032

Figure 38: Europe Account-Based Advertising Software Market Attractiveness Index, By Product – 2022-2032

Figure 39: Europe Account-Based Advertising Software Market Share, By Application, 2022 & 2032

Figure 40: Europe Account-Based Advertising Software Market Y-o-Y Growth Projections, By Application – 2022-2032

Figure 41: Europe Account-Based Advertising Software Market Attractiveness Index, By Application – 2022-2032

Figure 42: Europe Account-Based Advertising Software Market Share, By Country, 2022 & 2032

Figure 43: Europe Account-Based Advertising Software Market Y-o-Y Growth Projections, By Country – 2022-2032

Figure 44: Europe Account-Based Advertising Software Market Attractiveness Index, By Country – 2022-2032

Figure 45: MEA Account-Based Advertising Software Market Value (US$ Mn) and Year-on-Year Growth, 2015-2032

Figure 46: MEA Account-Based Advertising Software Market Absolute $ Opportunity Historical (2015 - 2021) and Forecast Period (2022 – 2032), US$ Mn

Figure 47: MEA Account-Based Advertising Software Market Share, By Product, 2022 & 2032

Figure 48: MEA Account-Based Advertising Software Market Y-o-Y Growth Projections, By Product – 2022-2032

Figure 49: MEA Account-Based Advertising Software Market Attractiveness Index, By Product – 2022-2032

Figure 50: MEA Account-Based Advertising Software Market Share, By Application, 2022 & 2032

Figure 51: MEA Account-Based Advertising Software Market Y-o-Y Growth Projections, By Application – 2022-2032

Figure 52: MEA Account-Based Advertising Software Market Attractiveness Index, By Application – 2022-2032

Figure 53: MEA Account-Based Advertising Software Market Share, By Country, 2022 & 2032

Figure 54: MEA Account-Based Advertising Software Market Y-o-Y Growth Projections, By Country – 2022-2032

Figure 55: MEA Account-Based Advertising Software Market Attractiveness Index, By Country – 2022-2032

Figure 56: Asia Pacific Account-Based Advertising Software Market Value (US$ Mn) and Year-on-Year Growth, 2015-2032

Figure 57: Asia Pacific Account-Based Advertising Software Market Absolute $ Opportunity Historical (2015 - 2021) and Forecast Period (2022 – 2032), US$ Mn

Figure 58: Asia Pacific Account-Based Advertising Software Market Share, By Product, 2022 & 2032

Figure 59: Asia Pacific Account-Based Advertising Software Market Y-o-Y Growth Projections, By Product – 2022-2032

Figure 60: Asia Pacific Account-Based Advertising Software Market Attractiveness Index, By Product – 2022-2032

Figure 61: Asia Pacific Account-Based Advertising Software Market Share, By Application, 2022 & 2032

Figure 62: Asia Pacific Account-Based Advertising Software Market Y-o-Y Growth Projections, By Application – 2022-2032

Figure 63: Asia Pacific Account-Based Advertising Software Market Attractiveness Index, By Application – 2022-2032

Figure 64: Asia Pacific Account-Based Advertising Software Market Share, By Country, 2022 & 2032

Figure 65: Asia Pacific Account-Based Advertising Software Market Y-o-Y Growth Projections, By Country – 2022-2032

Figure 66: Asia Pacific Account-Based Advertising Software Market Attractiveness Index, By Country – 2022-2032

Figure 67: US Account-Based Advertising Software Market Value (US$ Mn) and Forecast, 2022 - 2032

Figure 68: US Account-Based Advertising Software Market Share, By Product, 2021

Figure 69: US Account-Based Advertising Software Market Share, By Application, 2021

Figure 70: Canada Account-Based Advertising Software Market Value (US$ Mn) and Forecast, 2022 - 2032

Figure 71: Canada Account-Based Advertising Software Market Share, By Product, 2021

Figure 72: Canada Account-Based Advertising Software Market Share, By Application, 2021

Figure 73: Brazil Account-Based Advertising Software Market Value (US$ Mn) and Forecast, 2022 - 2032

Figure 74: Brazil Account-Based Advertising Software Market Share, By Product, 2021

Figure 75: Brazil Account-Based Advertising Software Market Share, By Application, 2021

Figure 76: Mexico Account-Based Advertising Software Market Value (US$ Mn) and Forecast, 2022 - 2032

Figure 77: Mexico Account-Based Advertising Software Market Share, By Product, 2021

Figure 78: Mexico Account-Based Advertising Software Market Share, By Application, 2021

Figure 79: Germany Account-Based Advertising Software Market Value (US$ Mn) and Forecast, 2022 - 2032

Figure 80: Germany Account-Based Advertising Software Market Share, By Product, 2021

Figure 81: Germany Account-Based Advertising Software Market Share, By Application, 2021

Figure 82: U.K. Account-Based Advertising Software Market Value (US$ Mn) and Forecast, 2022 - 2032

Figure 83: U.K. Account-Based Advertising Software Market Share, By Product, 2021

Figure 84: U.K. Account-Based Advertising Software Market Share, By Application, 2021

Figure 85: France Account-Based Advertising Software Market Value (US$ Mn) and Forecast, 2022 - 2032

Figure 86: France Account-Based Advertising Software Market Share, By Product, 2021

Figure 87: France Account-Based Advertising Software Market Share, By Application, 2021

Figure 88: Italy Account-Based Advertising Software Market Value (US$ Mn) and Forecast, 2022 - 2032

Figure 89: Italy Account-Based Advertising Software Market Share, By Product, 2021

Figure 90: Italy Account-Based Advertising Software Market Share, By Application, 2021

Figure 91: BENELUX Account-Based Advertising Software Market Value (US$ Mn) and Forecast, 2022 - 2032

Figure 92: BENELUX Account-Based Advertising Software Market Share, By Product, 2021

Figure 93: BENELUX Account-Based Advertising Software Market Share, By Application, 2021

Figure 94: Nordic Countries Account-Based Advertising Software Market Value (US$ Mn) and Forecast, 2022 - 2032

Figure 95: Nordic Countries Account-Based Advertising Software Market Share, By Product, 2021

Figure 96: Nordic Countries Account-Based Advertising Software Market Share, By Application, 2021

Figure 97: China Account-Based Advertising Software Market Value (US$ Mn) and Forecast, 2022 - 2032

Figure 98: China Account-Based Advertising Software Market Share, By Product, 2021

Figure 99: China Account-Based Advertising Software Market Share, By Application, 2021

Figure 100: Japan Account-Based Advertising Software Market Value (US$ Mn) and Forecast, 2022 - 2032

Figure 101: Japan Account-Based Advertising Software Market Share, By Product, 2021

Figure 102: Japan Account-Based Advertising Software Market Share, By Application, 2021

Figure 103: South Korea Account-Based Advertising Software Market Value (US$ Mn) and Forecast, 2022 - 2032

Figure 104: South Korea Account-Based Advertising Software Market Share, By Product, 2021

Figure 105: South Korea Account-Based Advertising Software Market Share, By Application, 2021

Figure 106: GCC Countries Account-Based Advertising Software Market Value (US$ Mn) and Forecast, 2022 - 2032

Figure 107: GCC Countries Account-Based Advertising Software Market Share, By Product, 2021

Figure 108: GCC Countries Account-Based Advertising Software Market Share, By Application, 2021

Figure 109: South Africa Account-Based Advertising Software Market Value (US$ Mn) and Forecast, 2022 - 2032

Figure 110: South Africa Account-Based Advertising Software Market Share, By Product, 2021

Figure 111: South Africa Account-Based Advertising Software Market Share, By Application, 2021

Figure 112: Turkey Account-Based Advertising Software Market Value (US$ Mn) and Forecast, 2022 - 2032

Figure 113: Turkey Account-Based Advertising Software Market Share, By Product, 2021

Figure 114: Turkey Account-Based Advertising Software Market Share, By Application, 2021

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