The cross-platform and mobile advertising market is booming, owing to the adoption of digital advertising technology. Cross-platform and mobile advertising is growing as the brands, agencies, and marketers are adopting it to connect with their consumers over traditional marketing. Cross-platform and mobile advertising can be done by multiple channels, such as mobile applications, mobile messaging (SMS), mobile web, video and smart televisions.
Marketer, agencies, and other multiple brands have adopted cross-platform and mobile advertising technology due to many benefits. Cross-platform and mobile advertising allows marketers and others to advertise their products and services directly through smartphones, tablets and smart televisions.
The global cross-platform and mobile advertising market is expected to expand at an exponential CAGR of 21.3%, through 2028, reaching a valuation of approximately US$ 732,683.4 Mn by the end of the forecast period. The global cross-platform and mobile advertising market was valued at US$ 106,622.5 Mn by the end of 2018.
Over the past two decades, there has been a significant increase in the number of mining companies and operations. On the flip side, one of the key challenges faced by the developers in the cross-platform and mobile advertising market is that major vendors are working continuously on ads fraud. This is anticipated to be the key factor hampering the growth of the cross-platform and mobile advertising market over the forecast period.
Moreover, with increasing advertisement processing complexity and costs of advertisements has increased substantially over the years. Thus, these are the reasons is expected to act as a restraining factor for the growth of the cross-platform and mobile advertising market in near future
Cross-platform and mobile advertising offer several benefits, such as the safe and fast completion of the advertising process, audience management, etc. The cross-platform and mobile advertising also manage the risks associated with the ad frauds and lack of transparency.
By region, Europe and South Asia are anticipated to dominate the global cross-platform and mobile advertising market over the forecast period. In value terms, South Asia is estimated to create incremental $ opportunity worth US$ 86,027.5 Mn in the global cross-platform and mobile advertising market over the forecast period. Also. South Asia, followed by Middle East & Africa (MEA), is expected to grow at a healthy CAGR over the forecast period, owing to the adoption of cross-platform and mobile advertising platforms by the marketers.
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Increasing spending on research and development for searching new areas is a key factor driving the cross-platform and mobile advertising market. Moreover, rapid urbanisation and the increasing spending on digital advertising is expected to create potential growth opportunities for the cross-platform and mobile advertising market during the forecast period.
In addition, factors such as rising awareness about digital advertising is also boosting the cross-platform and mobile advertising market. The governments of various countries are working continuously to provide digitalised environment to the people.
Increasing government initiatives of digitalization in both the regions are expected to drive growth in demand for cross-platform and mobile advertisings. Also, the increasing penetration of the Internet activities in the regions will further surge the demand for cross-platform and mobile advertising over the forecast period.
The Middle East & Africa (MEA) cross-platform and mobile advertising market is expected to register prominent growth, in terms of value. South Asia and Middle East & Africa are projected to gain market share over the forecast period in the global cross-platform and mobile advertising market owing to the expected to increase in demand from marketers of different industries in respective regions.
The global cross-platform and mobile advertising market is moderately fragmented with the presence of several regional and global players across the globe. Globally, the top 5 players in the global cross-platform and mobile advertising market holds more than 50% share of the overall market in terms of value.
The cross-platform and mobile advertising market has witnessed considerable developments from the competition perspective. Strategies such as collaborations, acquisitions, and expansions are chosen by key players to expand and sustain in the global cross-platform and mobile advertising market.
Some of the key vendors that are covered in this report named cross-platform and mobile advertising includes, Facebook Inc., Google, Inc., SAP SE, Apple, Inc., Microsoft Corporation, Verizon Digital Media Services, Inc., Amobee, Inc. (SingTel), 4INFO, AdColony, and Inmobi.
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On the basis of advertisement type, the global cross-platform and mobile advertising market has been segmented into:
By platform, the global cross-platform and mobile advertising market has been segmented into:
On the basis of End User, the global cross-platform and mobile advertising market has been segmented into:
On the basis of end-use, the global cross-platform and mobile advertising market has been segmented into:
On the basis of region, the global cross-platform and mobile advertising market has been segmented into:
The cross-platform and mobile advertising market is predicted to grow at 21.3% CAGR through 2032.
Middle East & Africa (MEA) cross-platform and mobile advertising market holds the highest revenue potential.
The cross-platform and mobile advertising market size is anticipated to be over US$ 230.83 Billion in 2022.
The cross-platform and mobile advertising market is expected to surpass US$ 1591.85 Billion by 2032.
1. Executive Summary 1.1. Market Overview 1.2. Market Analysis 1.3. FMI Analysis and Recommendations 1.4. Wheel of Fortune 2. Market Introduction 2.1. Market Definition 2.2. Market Taxonomy 3. Global Cross-Platform and Mobile Advertising Market Background 3.1. Macro-Economic Factors 3.1.1. Worldwide ICT Spending (US$ Bn) 3.1.2. Region-wise Mobile Contribution to GDP and Worldwide Internet Users 3.1.3. Region Wise GDP in US$ Bn, 2013 – 2028 3.1.4. GDP Growth Rate (%), 2017 3.1.5. Population Growth Rate (&), 2017 3.1.6. Worldwide Telecommunication Revenues, 2007-2015 3.2. Market Dynamics 3.2.1. Drivers 3.2.2. Restraints 3.2.3. Trends 3.2.4. Opportunity 3.2.5. Value Chain Analysis 3.3. Forecast Factors – Relevance and Impact 4. Global Cross-Platform and Mobile Advertising Market Analysis 2013–2017 and Forecast, 2018–2028 4.1. Market Size (US$ Mn) Analysis and Forecast 4.1.1. Historical Market Size Analysis, 2013–2017 4.1.2. Current Market Size Forecast, 2018–2028 4.1.2.1. Y-o-Y Growth Analysis 4.1.2.2. Absolute $ Opportunity Analysis 5. Global Cross-Platform and Mobile Advertising Market Analysis 2013–2017 and Forecast, 2018–2028 By Advertising Type 5.1. Introduction / Key Findings 5.2. Historical Market Size (US$ Mn) Analysis By Advertising Type, 2013–2017 5.3. Current Market Size (US$ Mn)) Analysis By Advertising Type, 2018–2028 5.3.1. Search 5.3.2. Native Social 5.3.3. Display 5.3.4. Video 5.3.5. SMS 5.3.6. Audio 5.4. Market Attractiveness Analysis By Advertising Type 6. Global Cross-Platform and Mobile Advertising Market Analysis 2013–2017 and Forecast, 2018–2028 By Platform 6.1. Introduction / Key Findings 6.2. Historical Market Size (US$ Mn) Analysis By Platform, 2013–2017 6.3. Current Market Size (US$ Mn) Analysis By Platform, 2018–2028 6.3.1. Smartphones 6.3.2. Tablets 6.3.3. Desktops 6.3.4. Smart Televisions 6.4. Market Attractiveness Analysis By Platform 7. Global Cross-Platform and Mobile Advertising Market Analysis 2013–2017 and Forecast, 2018–2028 By End User 7.1. Introduction / Key Findings 7.2. Historical Market Size (US$ Mn) Analysis By End User, 2013–2017 7.3. Current Market Size (US$ Mn) Analysis By End User, 2018–2028 7.3.1. Small and Medium Enterprises 7.3.2. Large Enterprises 7.4. Market Attractiveness Analysis By End User 8. Global Cross-Platform and Mobile Advertising Market Analysis 2013–2017 and Forecast, 2018–2028 By Vertical 8.1. Introduction / Key Findings 8.2. Historical Market Size (US$ Mn) Analysis By Vertical, 2013–2017 8.3. Current Market Size (US$ Mn) Analysis By Vertical, 2018–2028 8.3.1. Telecom and IT 8.3.2. Finance & Insurance 8.3.3. Media & Entertainment 8.3.4. Retail 8.3.5. Healthcare & Social Assistance 8.3.6. Energy and Utility 8.3.7. Public Administration 8.3.8. Others 8.4. Market Attractiveness Analysis By Vertical 9. Global Cross-Platform and Mobile Advertising Market Analysis 2013–2017 and Forecast, 2018–2028 By Region 9.1. Introduction / Key Findings 9.2. Historical Market Size (US$ Mn) Analysis By Region, 2013–2017 9.3. Current Market Size (US$ Mn) Analysis By Region, 2018–2028 9.3.1. North America 9.3.2. Latin America 9.3.3. Europe 9.3.4. South Asia 9.3.5. East Asia 9.3.6. Oceania 9.3.7. Middle East and Africa 9.4. Market Attractiveness Analysis By Region 10. North America Cross-Platform and Mobile Advertising Market Analysis 2013–2017 and Forecast, 2018–2028 10.1. Introduction / Key Findings 10.2. Historical Market Size (US$ Mn) Analysis By Key Segments, 2013–2017 10.3. Current Market Size (US$ Mn) Forecast By Country, 2018–2028 10.3.1. By Country 10.3.1.1. U.S. 10.3.1.2. Canada 10.3.2. By Advertising Type 10.3.3. By Platform 10.3.4. By End User 10.3.5. By Vertical 10.4. Market Attractiveness Analysis 10.4.1. By Country 10.4.2. By Advertising Type 10.4.3. By Platform 10.4.4. By End User 10.4.5. By Vertical 10.5. Drivers and Restraints: Impact Analysis 10.6. Market Presence (Intensity Map) 11. Latin America Cross-Platform and Mobile Advertising Market Analysis 2013–2017 and Forecast, 2018–2028 11.1. Introduction / Key Findings 11.2. Historical Market Size (US$ Mn) Analysis By Key Segments, 2013–2017 11.3. Current Market Size (US$ Mn) Forecast By Country, 2018–2028 11.3.1. By Country 11.3.1.1. Brazil 11.3.1.2. Mexico 11.3.1.3. Rest of Latin America 11.3.2. By Advertising Type 11.3.3. By Platform 11.3.4. By End User 11.3.5. By Vertical 11.4. Market Attractiveness Analysis 11.4.1. By Country 11.4.2. By Advertising Type 11.4.3. By Platform 11.4.4. By End User 11.4.5. By Vertical 11.5. Drivers and Restraints: Impact Analysis 11.6. Market Presence (Intensity Map) 12. Europe Cross-Platform and Mobile Advertising Market Analysis 2013–2017 and Forecast, 2018–2028 12.1. Introduction / Key Findings 12.2. Historical Market Size (US$ Mn) Analysis By Key Segments, 2013–2017 12.3. Current Market Size (US$ Mn) Forecast By Country, 2018–2028 12.3.1. By Country 12.3.1.1. Germany 12.3.1.2. Italy 12.3.1.3. France 12.3.1.4. U.K. 12.3.1.5. Spain 12.3.1.6. BENELUX 12.3.1.7. Russia 12.3.1.8. Rest of Europe 12.3.2. By Advertising Type 12.3.3. By Platform 12.3.4. By End User 12.3.5. By Vertical 12.4. Market Attractiveness Analysis 12.4.1. By Country 12.4.2. By Advertising Type 12.4.3. By Platform 12.4.4. By End User 12.4.5. By Vertical 12.5. Drivers and Restraints: Impact Analysis 12.6. Market Presence (Intensity Map) 13. South Asia Cross-Platform and Mobile Advertising Market Analysis 2013–2017 and Forecast, 2018–2028 13.1. Introduction / Key Findings 13.2. Historical Market Size (US$ Mn) Analysis By Key Segments, 2013–2017 13.3. Current Market Size (US$ Mn) Forecast By Country, 2018–2028 13.3.1. By Country 13.3.1.1. India 13.3.1.2. Thailand 13.3.1.3. Indonesia 13.3.1.4. Malaysia 13.3.1.5. Rest of South Asia 13.3.2. By Advertising Type 13.3.3. By Platform 13.3.4. By End User 13.3.5. By Vertical 13.4. Market Attractiveness Analysis 13.4.1. By Country 13.4.2. By Advertising Type 13.4.3. By Platform 13.4.4. By End User 13.4.5. By Vertical 13.5. Drivers and Restraints: Impact Analysis 13.6. Market Presence (Intensity Map) 14. East Asia Cross-Platform and Mobile Advertising Market Analysis 2013–2017 and Forecast, 2018–2028 14.1. Introduction / Key Findings 14.2. Historical Market Size (US$ Mn) Analysis By Key Segments, 2013–2017 14.3. Current Market Size (US$ Mn) Forecast By Country, 2018–2028 14.3.1. By Country 14.3.1.1. China 14.3.1.2. Japan 14.3.1.3. South Korea 14.3.2. By Advertising Type 14.3.3. By Platform 14.3.4. By End User 14.3.5. By Vertical 14.4. Market Attractiveness Analysis 14.4.1. By Country 14.4.2. By Advertising Type 14.4.3. By Platform 14.4.4. By End User 14.4.5. By Vertical 14.5. Drivers and Restraints: Impact Analysis 14.6. Market Presence (Intensity Map) 15. Oceania Cross-Platform and Mobile Advertising Market Analysis 2013–2017 and Forecast, 2018–2028 15.1. Introduction / Key Findings 15.2. Historical Market Size (US$ Mn) Analysis By Key Segments, 2013–2017 15.3. Current Market Size (US$ Mn) Forecast By Country, 2018–2028 15.3.1. By Country 15.3.1.1. Australia 15.3.1.2. New Zealand 15.3.2. By Advertising Type 15.3.3. By Platform 15.3.4. By End User 15.3.5. By Vertical 15.4. Market Attractiveness Analysis 15.4.1. By Country 15.4.2. By Advertising Type 15.4.3. By Platform 15.4.4. By End User 15.4.5. By Vertical 15.5. Drivers and Restraints: Impact Analysis 15.6. Market Presence (Intensity Map) 16. Middle East and Africa Cross-Platform and Mobile Advertising Market Analysis 2013–2017 and Forecast, 2018–2028 16.1. Introduction / Key Findings 16.2. Historical Market Size (US$ Mn) Analysis By Key Segments, 2013–2017 16.3. Current Market Size (US$ Mn) Forecast By Country, 2018–2028 16.3.1. By Country 16.3.1.1. GCC Countries 16.3.1.2. Turkey 16.3.1.3. Northern Africa 16.3.1.4. South Africa 16.3.1.5. Rest of MEA 16.3.2. By Advertising Type 16.3.3. By Platform 16.3.4. By End User 16.3.5. By Vertical 16.4. Market Attractiveness Analysis 16.4.1. By Country 16.4.2. By Advertising Type 16.4.3. By Platform 16.4.4. By End User 16.4.5. By Vertical 16.5. Drivers and Restraints: Impact Analysis 16.6. Market Presence (Intensity Map) 17. Emerging Countries Cross-Platform and Mobile Advertising Market Analysis 2015–2017 and Forecast, 2018–2028 17.1. Market Value Analysis 2013-2017 and Forecast 2018-2028 by country 17.1.1. China 17.1.2. India 17.1.3. Mexico 18. Market Structure Analysis 18.1. Market Concentration by Tier Wise 18.2. Market Concentration 19. Competition Analysis 19.1. Competition Dashboard 19.2. Competition Benchmarking 19.3. Company Profiles (Details – Overview, Financials, Strategy, Recent Developments) 19.3.1. Apple Inc. 19.3.2. Alphabet Inc. (Google) 19.3.3. Microsoft Corporation 19.3.4. SAP SE 19.3.5. 4INFO 19.3.6. Verizon Communications, Inc. 19.3.7. Facebook, Inc. 19.3.8. Amobee, Inc. 19.3.9. InMobi 19.3.10. AdColony 20. Assumptions and Acronyms Used 21. Research Methodology
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