Coss Platform and Mobile Advertising Market

Cross-platform and Mobile Advertising Market: South Asia & MEA to Emerge Highly Lucrative Owing to High Internet Penetration among Marketers: Global Industry Analysis (2013-2017) & Opportunity Assessment (2018-2028)

  • 2019-02-27
  • REP-GB-9006
  • 52 Tables
  • 144 Figures
  • 230 pages
  • Format: PDF/PPT/Excel

An Incisive, In-depth Analysis on the Coss Platform And Mobile Advertising Market

This study offers a comprehensive, 360 degree analysis on the Coss Platform And Mobile Advertising market, bringing to fore insights that can help stakeholders identify the opportunities as well as challenges. It tracks the global Coss Platform And Mobile Advertising market across key regions, and offers in-depth commentary and accurate quantitative insights. The study also includes incisive competitive landscape analysis, and provides key recommendations to market players on winning imperatives and successful strategies.

The cross-platform and mobile advertising market is booming, owing to the adoption of digital advertising technology. Cross-platform and mobile advertising is growing as the brands, agencies, and marketers are adopting it to connect with their consumers over traditional marketing. Cross-platform and mobile advertising can be done by multiple channels, such as mobile applications, mobile messaging (SMS), mobile web, video and smart televisions. Marketer, agencies, and other multiple brands have adopted cross-platform and mobile advertising technology due to many benefits. Cross-platform and mobile advertising allows marketers and others to advertise their products and services directly through smartphones, tablets and smart televisions.  

The global cross-platform and mobile advertising market is expected to expand at an exponential CAGR of 21.3%, through 2028, reaching a valuation of approximately US$ 732,683.4 Mn by the end of the forecast period. The global cross-platform and mobile advertising market was valued at US$ 106,622.5 Mn by the end of 2018. 

Over the past two decades, there has been a significant increase in the number of mining companies and operations. On the flip side, one of the key challenges faced by the developers in the cross-platform and mobile advertising market is that major vendors are working continuously on ads fraud. This is anticipated to be the key factor hampering the growth of the cross-platform and mobile advertising market over the forecast period. Moreover, with increasing advertisement processing complexity and costs of advertisements has increased substantially over the years. Thus, these are the reasons is expected to act as a restraining factor for the growth of the cross-platform and mobile advertising market in near future 

Cross-platform and mobile advertising offer several benefits, such as the safe and fast completion of the advertising process, audience management, etc. The cross-platform and mobile advertising also manage the risks associated with the ad frauds and lack of transparency.

By region, Europe and South Asia are anticipated to dominate the global cross-platform and mobile advertising market over the forecast period. In value terms, South Asia is estimated to create incremental $ opportunity worth US$ 86,027.5 Mn in the global cross-platform and mobile advertising market over the forecast period. Also. South Asia, followed by Middle East & Africa (MEA), is expected to grow at a healthy CAGR over the forecast period, owing to the adoption of cross-platform and mobile advertising platforms by the marketers. 
 

Increase in the number of advertisers

Increasing spending on research and development for searching new areas is a key factor driving the cross-platform and mobile advertising market. Moreover, rapid urbanisation and the increasing spending on digital advertising is expected to create potential growth opportunities for the cross-platform and mobile advertising market during the forecast period. In addition, factors such as rising awareness about digital advertising is also boosting the cross-platform and mobile advertising market. The governments of various countries are working continuously to provide digitalised environment to the people.

South Asia and Middle East & Africa are Growing Markets for Cross-Platform and Mobile Advertisings Platforms

Increasing government initiatives of digitalization in both the regions are expected to drive growth in demand for cross-platform and mobile advertisings. Also, the increasing penetration of the Internet activities in the regions will further surge the demand for cross-platform and mobile advertising over the forecast period.

The Middle East & Africa (MEA) cross-platform and mobile advertising market is expected to register prominent growth, in terms of value. South Asia and Middle East & Africa are projected to gain market share over the forecast period in the global cross-platform and mobile advertising market owing to the expected to increase in demand from marketers of different industries in respective regions.

Cross-Platform and Mobile Advertising Market – Competitive Landscape

The global cross-platform and mobile advertising market is moderately fragmented with the presence of several regional and global players across the globe. Globally, the top 5 players in the global cross-platform and mobile advertising market holds more than 50% share of the overall market in terms of value.

The cross-platform and mobile advertising market has witnessed considerable developments from the competition perspective. Strategies such as collaborations, acquisitions, and expansions are chosen by key players to expand and sustain in the global cross-platform and mobile advertising market.

Some of the key vendors that are covered in this report named cross-platform and mobile advertising includes, Facebook Inc., Google, Inc., SAP SE, Apple, Inc., Microsoft Corporation, Verizon Digital Media Services, Inc., Amobee, Inc. (SingTel), 4INFO, AdColony, and Inmobi.

Key Questions Answered in the Report

  • What shape is the cross-platform and mobile advertising market expected to take in terms of the value during the study period?

  • How has the cross-platform and mobile advertising market evolved over the past four years?

  • What are the trends in the cross-platform and mobile advertising market?

  • What are the prevailing market dynamics in the cross-platform and mobile advertising market?

  • What are the key challenges, opportunities and improvement factors for market players in the global cross-platform and mobile advertising market?

  • What are the underlying macroeconomic and industry factors impacting the growth of the cross-platform and mobile advertising market?

  • How has the competition evolved in the cross-platform and mobile advertising market over the past few years?

  • What are the market positioning and key strategies of key platform providers in the global cross-platform and mobile advertising market?

Report Synopsis

Future Market Insights offers a 10-year forecast of the global cross-platform and mobile advertising market for the period 2018 to 2028. With respect to the overall market value, the global cross-platform and mobile advertising market is estimated to record a steady rate of growth during the forecast period. The cross-platform and mobile advertising market report offers the global market trends and market dynamics across seven business regions – North America, Latin America, Europe, South Asia, East Asia, Oceania, and the Middle East and Africa (MEA). These regional markets influence the current status and the future prospects of the global cross-platform and mobile advertising market during the forecast period of 2018 – 2028.

Report Description

The cross-platform and mobile advertising market report offers an exhaustive analysis of the cross-platform and mobile advertising market and provides detailed market insights on the various factors driving the global cross-platform and mobile advertising market. The cross-platform and mobile advertising market report showcases an extensive analysis of the global as well as regional market structures. It includes the key market drivers, trends and challenges. The cross-platform and mobile advertising market report offers a detailed assessment of the different stakeholder strategies that are likely to help the providers of cross-platform and mobile advertising succeed in the global cross-platform and mobile advertising business. This market report segments the cross-platform and mobile advertising market by advertisement type, by platform, by end user, by vertical, and regions with a global perspective.

The cross-platform and mobile advertising market is estimated to register a speedy growth rate during the forecast period. The growth of the global cross-platform and mobile advertising market can be primarily attributed to the applicability of this technology in different verticals. The market report starts with an introduction, followed by the overview of the global cross-platform and mobile advertising market with respect to its current and forecasted value. The overview section includes an extensive analysis on the key market dynamics that influence the global cross-platform and mobile advertising market from the economy, demand and supply perspectives. The cross-platform and mobile advertising market segments have been extensively analysed. A comprehensive analysis has been provided in terms of the cross-platform and mobile advertising market size across all the regional market segments.

The cross-platform and mobile advertising market report also showcases an extensive analysis of the cross-platform and mobile advertising market across different countries and regions. This section of the report offers an outlook for the cross-platform and mobile advertising market during the forecast period of 2018 to 2028. The market outlook section presents the latest product offerings, along with the key technological developments in the global cross-platform and mobile advertising market. This market research report discusses the key market trends contributing to the growth of the cross-platform and mobile advertising markets across all the regions. It also provides the market driver intensity mapping along with its impact on the cross-platform and mobile advertising market in each region. The regional cross-platform and mobile advertising markets analysed in the market report are North America (U.S. & Canada), Latin America (Brazil, Mexico & the rest of Latin America), Europe (Germany, Italy, France, U.K., Spain, BENELUX, Russia, & the rest of Europe), South Asia (India, Thailand, Indonesia, Malaysia, Rest of South Asia), East Asia (China, Japan, South Korea), Oceania (Australia, New Zealand) and the Middle East and Africa (GCC Countries, Turkey, Northern Africa, South Africa & the rest of Middle East and Africa). This global cross-platform and mobile advertising market study offers the current regional market scenarios and the future prospects of growth in those regional markets. 2017 has been considered the base year in the cross-platform and mobile advertising market report, and data has been provided for the remaining 12 months of 2017.

For the purpose of accurate forecast evaluation, the global cross-platform and mobile advertising market study starts by the sizing of the current market scenario. This forms a platform that facilitates the deduction of future growth trends in the global cross-platform and mobile advertising market. Future Market Insights has performed different analyses based on the current technological trends in the market with regards to the technological aspects of cross-platform and mobile advertising.

The global cross-platform and mobile advertising market is segmented into various market segments as mentioned earlier. All the cross-platform and mobile advertising market segments – by advertisement type, by platform, by end user, by vertical and region – have been studied in terms of basis point shares to fully deduce the relative contribution of each market segment to the growth of the global cross-platform and mobile advertising market. The Basis Point Share (BPS) analysis enables the recognition of the key segmental trends in the global cross-platform and mobile advertising market.

Another key feature of this market report is the absolute dollar opportunity analysis for all the cross-platform and mobile advertising market segments. The absolute dollar opportunity analysis facilitates the forecasting of the level of opportunity that a market participant can look to achieve. Absolute dollar opportunity analysis also facilitates the identification of potential resources from the product delivery point-of-view as well as from the sales perspectives in the global cross-platform and mobile advertising market.

The final chapter of the global cross-platform and mobile advertising market report showcases a competition landscape, which provides a dashboard view of various cross-platform and mobile advertising platform providers in the market value chain. In addition, the competition landscape offers the regional presence and intensity analyses of the leading market players operating in the global cross-platform and mobile advertising market. This section primarily offers a detailed study on the key market players specific to their product portfolio and specific market segment in the global cross-platform and mobile advertising supply chain. Clients can gain segment-specific vendor information and can identify the key competitors in the global cross-platform and mobile advertising market on the basis of in-depth segmental and product portfolio-based analyses. The detailed company profiles in the report evaluate the short- and long-term strategies, along with the key product offerings. Some of the key competitors profiled in the global cross-platform and mobile advertising market report include, Facebook Inc., Google, Inc., SAP SE, Apple, Inc., Microsoft Corporation, Verizon Digital Media Services, Inc., Amobee, Inc. (SingTel), 4INFO, AdColony, and Inmobi.

Key Segments

On the basis of advertisement type, the global cross-platform and mobile advertising market has been segmented into:

  • Search

  • Native Social

  • Display

  • Video

  • SMS

  • Audio

By platform, the global cross-platform and mobile advertising market has been segmented into:

  • Smartphones

  • Tablets

  • Desktops

  • Smart Televisions

On the basis of End User, the global cross-platform and mobile advertising market has been segmented into:

  • Small and Medium Enterprises

  • Large Enterprises

On the basis of end-use, the global cross-platform and mobile advertising market has been segmented into:

  • Telecom and IT

  • Finance & Insurance

  • Media & Entertainment

  • Retail

  • Healthcare & Social Assistance

  • Energy and Utility

  • Public Administration

  • Others

On the basis of region, the global cross-platform and mobile advertising market has been segmented into:

  • North America

  • Latin America

  • Europe

  • South Asia

  • East Asia

  • Oceania

  • Middle East and Africa

COVID -19 : Impact Analysis

Request the coronavirus impact analysis across industries and markets

Request Covid -19 Impact

Get in touch

Harish Tiwari

Global Head - Business Development

Akshay Godge

Client Partner - Global Business Development

Our Clients


CASE STUDIES

See how our work makes an impact.

At FMI, we design strategies that are adaptive, impactful, and implementable.

Request Sample Ask An Analyst Request Special Price Request Methodology