Hand Sanitizer Market

2020 Analysis and Review Hand Sanitizer Market by Product Type - Foaming Hand Sanitizers, Foaming Instant Hand Sanitizer, Instant Hand Sanitizer Gel, and Spray Hand Sanitizer for 2020 - 2030

KEY RESEARCH FINDINGS

  • Hand sanitizer market is a consumer-driven market. This entails that the market primarily covers hand hygiene products such as foaming hand sanitizers, foaming instant hand sanitizers, instant hand sanitizer gel, and spray hand sanitizers.
  • Consumers’ preference for non-alcohol based hand sanitizer as they do not dry out hands and low fire hazard as well as non-damaging to surfaces.
  • Large consumer base along with rise in prevalence of coronavirus respiratory infections among population are the primary reason for hand sanitizer market growth.
  • In the coming years, South Asia and East Asia are likely to emerge as most lucrative markets for hand sanitizer.
  • Online retailers will see the highest growth rate during the forecast owing to availability of multiple brands, detail information about product, price comparison, and door step delivery of the product.

KEY FACTOR SHAPING HAND SANITIZER MARKET

Increasing Health Awareness

Progressive health and wellness consumers are seeking alternatives to fear-based information, a phenomenon that has been driving wellness views for decades. Cleaning and Washing hands with soap or with sanitizer before eating. Each eating style differs, and yet ultimately both are all about wellness and human performance.

Especially after the breakdown of COVID-19, health awareness has increased and that is pushing the demand for the hand sanitizer market. This rise in importance is a change from the past. For the majority of consumers, the very definition of health and wellness is having the energy to live an active life.

Rising Incidence of Chronic Diseases

According to WHO, the number of people who die from chronic diseases and infections are high, majority is ageing population and changes in societal behaviour are contributing to a steady increase in these common and costly long-term health problems. This has led to an increase in the usage of hand sanitizer which in turn drives the growth of this market. The pandemics of the past decade have clearly demonstrated the speed at which infections spread across the globe.

Ebola, SARS, MERS, and H1N1 - to name but a few - demand coordinated and agile healthcare responses. Emerging markets will be hardest hit, as population growth is anticipated be most significant in developing nations. Increased demand on healthcare systems due to chronic disease has become a major concern.

COVID-19 Impact on Demand for Hand Sanitizers

Nowadays, various healthcare professionals across the globe are recommending to wash hands regularly with soap and water to prevent from spread of coronavirus. Instant hand sanitizer gel is perfect alternative to use when soap and water is not available to reduce the level of germs from the hands. In addition, the instant hand sanitizer gel is formulated with ethanol or ethyl alcohol ingredient that kill 99.9% of bacteria within seconds. It also contain moisturizers to reduce skin dryness are some of the primary factors boosting the demand for hand sanitizer across the globe.

Currently, the demand for instant hand sanitizer gel is considerably high due to outbreak of coronavirus and rise in consumer awareness regarding the hand hygiene worldwide. Owing to these factors, instant hand sanitizer gel accounts for the highest share in the hand sanitizer market. It is also expected to remain dominant through the course of the forecast period. According to the report, the overall hand sanitizer market can be bifurcated into foaming hand sanitizers, foaming instant hand sanitizers, instant hand sanitizer gel, and spray hand sanitizers in terms of product type.

STRUCTURE ANALYSIS

Some of the leading players operating in the hand sanitizer market are The Procter and Gamble Company, Gojo industry Inc., Reckitt Benckiser Group PLC, Best sanitizers Inc., The Himalaya Drug Company, Henkel Corporation, Unilever, and others.

Rise in adoption of hand hygiene practices among people along with increasing presence of prominent players in these region are expected to grow the market to a substantial height.
Hospitals and nursing homes are the largest consumers of sanitizers by volume, precisely the liquid-type, owing to strict sanitation and hygiene practices.

REPORT SCOPE

  • Base year considered - 2019
  • Actual estimates/Historical data - 2015 - 2019
  • Forecast period - 2020 - 2030
  • Forecast units - Value (USD) 2.8 Bn
  • Segments covered - Product Type, Content, Active Ingredient, Packaging Type, End Use, Pack Size, Sales Channel and Region
  • Regions covered - North America, Latin America, Europe, East Asia, South Asia, Oceania and MEA
  • Growth Driving -
    • Increasing Health Awareness
    • Rising Incidence of Chronic Diseases
    • Government taking new efforts as such Swach Bharat Abhiyaan, Swastha Bharat, etc, to drive the hand sanitizer market
  • Key Players - The Procter and Gamble Company, Gojo industry Inc., Reckitt Benckiser Group PLC, Best sanitizers Inc., The Himalaya Drug Company, Henkel corporation, Unilever, Kutol Products Company, Linkwell corporation, Vi-Jon Laboratories, Inc.,  Chattem Inc., Cossmic Products, Carroll Company, Seatex Ltd., and Guangzhou Beaver Cosmetic Co., Ltd.
  • Report coverage - Revenue forecast, company share, competitive landscape, growth factors, and trends

COVID-19 Impact on Demand for Hand Sanitizers

Nowadays, various healthcare professionals across the globe are recommending to wash hands regularly with soap and water to prevent from spread of coronavirus. Instant hand sanitizer gel is perfect alternative to use when soap and water is not available to reduce the level of germs from the hands. In addition, the instant hand sanitizer gel is formulated with ethanol or ethyl alcohol ingredient that kill 99.9% of bacteria within seconds. It also contain moisturizers to reduce skin dryness are some of the primary factors boosting the demand for hand sanitizer across the globe.

Currently, the demand for instant hand sanitizer gel is considerably high due to outbreak of coronavirus and rise in consumer awareness regarding the hand hygiene worldwide. Owing to these factors, instant hand sanitizer gel accounts for the highest share in the hand sanitizer market. It is also expected to remain dominant through the course of the forecast period. According to the report, the overall hand sanitizer market can be bifurcated into foaming hand sanitizers, foaming instant hand sanitizers, instant hand sanitizer gel, and spray hand sanitizers in terms of product type. 

Economic Expansion to Offer Major Growth Opportunities in Developing Nations

Regionally, the global hand sanitizer market covers North America, Latin America, Europe, East Asia, South Asia, Oceania and the Middle East and Asia. Among these regions North America and Europe currently lead the market. A key factor to consider here is that people in the developed countries are highly aware about hand hygiene and considerably increase in positive cases of COVID-19 disease in the US and states in 2020. Countries in East Asia and South Asia however offers substantial growth opportunities to the market.

Rise in government initiative to create awareness among people, increasing production capacity of alcohol base hand sanitizer by providing licenses to sugar industry, distilleries, and new manufacturers for production of hand sanitizers to meet growing demand. Also, growing distribution of hand sanitizer in hospitals and health care facilities to fight against Covid-19 pandemic is positively influencing growth of the global hand sanitizer market.

Significant Adoption of Hand Sanitizer in Hospitality Industry will Stoke Growth Opportunities

There is zero tolerance for viruses and bacteria in the commercial sector such as hotels and food service restaurants. The commercial sector must abide by stringent rules and regulations on food safety and hygiene. Consequently, commercial sector are increasing adoption of hand sanitizers and encouraging employee such as chefs, waters, barbers, food industry workers and other to use hand sanitizers frequently. In the hospitality sector, the adoption of hand sanitizers is increasing in luxury hotels and other accommodations.

Around 80% of hotels and motels in the U.S. experienced problems from the presence of mosquitoes in 2018, which resulted in negative feedback in various social media platforms. Thus, increasing business pressure to rectify their image with hygienic services is expected to boost demand for hand sanitizers in hospitality industry across the globe in coming years.

Moreover, food processing facilities must take care of food hygiene as failure to ensure hygiene may result in cancellation of their business licenses. Increasing pressure on the commercial sector to follow stringent rules and regulations framed by the government boost demand for hand sanitizers. This factor is expected to have a significant impact on the growth of the global hand sanitizers market in foreseeable future. 

How Growth will Unfold

Rise in coronavirus pandemic worldwide coupled with rapidly growing positive cases and deaths due to spread of covid-19 disease through contact with an infected person when they sneeze or cough and increasing demand for hand hygiene products are some of the most popular trends today. In addition, this growing coronavirus outbreak is more threatening to elderly people than children with some medial problems such as diabetes, breathing problems, kidney problems, and other chronic disease.

Thus, this widespread of disease making it imperative for companies to develop hand hygiene products and keep pace with the dynamic consumer preferences. Moreover, various government across the globe are providing licenses to new manufacturers, sugar, and brewing industries to increase production of hand sanitizer to meet growing global demand. Due to the prevailing trend, an increasing number of producers are using alcohol in their products. This is also rather necessary for them to survive in a highly competitive market. 

HAND SANITIZER MARKET TAXONOMY

The global hand sanitizer market is segmented in detail to cover every aspect of the market and present complete market intelligence to readers.

Product Type

  • Foaming Hand Sanitizers
  • Foaming Instant Hand Sanitizer
  • Instant Hand Sanitizer Gel
  • Spray Hand Sanitizer

Content

  • Alcohol Based
    • Upto 60% Content
    • Above 60% Content
  • Non-Alcohol Based

Active Ingredient

  • Ethanol or Ethyl Alcohol
  • Benzalkonium Chloride
  • Isopropyl

Packaging Type

  • Flip-Flop Bottles
  • Pump Bottles
  • Dispensing Packets
  • Jars/Cans

End Use

  • Institutional
    • Hospitals & Healthcare
    • Offices/Commercial
    • Foodservice
    • Food Processing
    • Schools & Universities
    • Manufacturing & Industrial
    • Hospitality
    • Grocery, Convenience Store & Retail
    • Others
  • Household

Pack Size

  • Below 100 ml
  • 101 ml-300 ml
  • 301 ml -500 ml
  • 501 m & Above

Sales Channel

  • Direct
  • Indirect
    • Hypermarkets/Supermarkets
    • Specialty Stores
    • Multi-Brand Stores
    • Discount Stores
    • Independent Departmental Stores
    • Online Retailers
    • Other Sales Channel

Region

  • North America
  • Latin America
  • Europe
  • South Asia
  • East Asia
  • Oceania
  • Middle East & Africa (MEA)

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