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Account-Based Direct Mail Software Outlook (2022-2032)

[250 Pages Report] The global account-based direct mail software market is projected to have a moderate-paced CAGR of 7.4% during the forecast period. The current valuation of the market is US$ 775 million in 2022.

The market value of the global account-based direct mail software market is anticipated to reach a high of US$ 1.6 billion by the year 2032. The experts of Future Market Insights have recorded a historical CAGR of 8.2% during the period 2015 to 2021.

The growth is supported by the following:

  • The development of organizations to upgrade their customer base by implementing advanced marketing software is prospering the appropriation of the account-based direct mail software market.
  • Ease of operation owing to the software being utilized for planning and construction of altered mail through easy-to-use visual editors is expected to augment growth.
  • The expansion of brand awareness across targeted accounts and an increase in the need for audience engagement are propelling the demand for account-based direct mail software for companies.
  • The presence of service providers across all available channels assists in the development of client trust. Coupled with real-time insights, developing a strong customer relationship and enhanced customer experience is a crucial factor fuming the market share of account-based direct mail software across industries.
  • Cloud-based contact centers are on the rise, and companies are increasingly adopting the same due to greater flexibility and scalability, which in turn is also aiding the growth of the concerned market.

Although the market is anticipated to advance at a healthy pace, there are some aspects that are likely to hinder growth in the projection period. The high cost of investment involved, along with the requirement of service maintenance, is an inhibiting factor identified by the expert analysts at FMI.

Furthermore, automated mail software can turn out to be annoying sometimes for the customers, which may lead to unsubscription of services by them.

Attributes Details
Global Account-Based Direct Mail Software Market Size (2021) US$ 721 Million
Global Account-Based Direct Mail Software Market Size (2022) US$ 775 Million
Projected Market Value (2032) US$ 1.6 Billion
Global Market Growth Rate (2022 to 2032) 7.4% CAGR
United States Growth Rate (2022 to 2032) 7.2% CAGR
Key Companies Profiled
  • Sendoso
  • Alyce
  • Printfection
  • PFL Hybrid Experience Platform
  • Prospect Smarter Inc.
  • Reachdesk
  • Postal.io
  • Xoxoday Plum
  • Kotis Design
  • Entheuseum

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Overview Of Growth Prospects In Developing Regions

North America is projected to dominate the market size for account-based direct mail software, with a market valuation of US$ 440.28 million in 2022. The growth in this region is due to the rising inclination of marketing platforms toward enhanced advertising capabilities.

The small and medium-sized companies in Europe are fostering growth in the region and are likely to create more lucrative opportunities for the prevailing players in the foreseeable years. At present, the European market is projected to reach a valuation of US$ 398 million by 2032.

China, from the Asia Pacific region, is expected to have a significant share in the market, advancing at a CAGR of 6.9% during the period 2022-2032.

Artificial Intelligence Integrated Mail Software to Stir Up the Dynamics

Artificial Intelligence is being integrated by the developers of the account-based direct mail software to improve the efficiency of the software. At every stage of the services, AI-based software is identified to aid in the analysis of customer behavior. It gives real-time insights into the customers, which allows the organizations to predict future behavior and incorporate emails that align with the interests of the customer base.

Furthermore, the deployment of AI in the direct mail software assists the agents in handling and guiding clients with appropriate solutions, along with minimization of customers’ waiting time. This has also led to a reduction of agent support time by 25% in the year 2022. Therefore, with all the advances going around, it is anticipated that the account-based direct mail software market is likely to have substantial growth over the forecast period.

Account-based direct mail software allows businesses to deliver individualized direct mail or present promotions to important customers within specified accounts. Businesses use this software to help expand brand awareness across targeted accounts and increase audience engagement with those accounts.

The Account Based Direct Mail Software Market is mainly expanding due to increased automation in the organization and more engagement with digital marketing. The market is also positively impacted by the adoption of the Internet of Things.

It is expected that in the next decade, cutting-edge technologies such as robots, AI, and augmented reality will account for around 27% of ICT investment, which will help fuel the growth of the Account-based direct mail software market.

Although Account-Based direct mail software has made it easy for businesses to reach their target audience and expand their product awareness, there are a few factors that are hindering the growth of the Account Based direct mail software market.

Mails sent through Account-based direct mail software are often directed as junk mail if the proper words are not used in the mails. Also, due to being an automated mail software, the number of emails sent to an individual may sometimes be annoying to a customer, which may lead them to unsubscribe from the services.

Sudip Saha
Sudip Saha

Principal Consultant

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Region-wise Insights

Which region has the largest market for Account-Based Direct Mail Software market?

North America has the largest market for Account-Based direct mail software. This is due to the presence of most of the key market players in developed countries like the United States and Canada.

On the other hand, there are some restrictions imposed by the government in the region which are hindering the growth of the market in the region.

CAN-SPAM is applicable to firms situated in the United States that send marketing emails to US consumers. CAN-SPAM is considered one of the world's oldest email marketing rules. Its regulations were enacted in 2003, following years of email spam. The Canada Anti-Spam Legislation (CASL) is a regulation that does not only apply to enterprises in Canada. CASL will apply to any firm that delivers marketing messages to Canadian people.

Which region is expected to see the significant growth in future for Account-Based Direct Mail Software Market?

Account-Based direct mail software market in Europe is projected to reach a valuation of US$ 398 Mn by 2032. There exist some government regulations that are slowing down the growth of Account-Based direct mail software in the region. The General Data Protection Regulation (GDPR) is a European policy that applies to all organizations that gather personal information from EU residents.

Country-wise Insights

Which country has the largest market for Account-Based Direct Mail Software?

The United States holds the largest market for Account-Based direct mail software. In the next ten years, the market in the United States is expected to be worth US$ 551.6 Mn with an absolute dollar opportunity of US$ 276.4 Mn. From the year 2015 to 2021, the market experienced a CAGR of 7.9% and in the future is expected to experience a CAGR of 7.2% by the year 2032.

How China performs in the Account-Based Direct Mail Software market?

In the next ten years, the Chinese market for Account-Based direct mail software is expected to be worth US$ 120.4 Mn with an absolute dollar opportunity of US$ 58.5 Mn. The market in China is expected to experience a CAGR of 6.9% during the forecast period.

However, the existence of certain regulations imposed by the Chinese government is slowing down the expansion of the market. Chinese legislation imposes severe penalties for spam emails, and the failure to comply may result in the company's IP or domain being blacklisted, leaving it unreachable from the country forever.

The federal anti-spam legislation, the CAN-SPAM Act of 2003, requires a legitimate "from" email to include an appropriate opt-out link. Additionally, the term "Ad" must also be included in the subject line of promotional emails, according to the regulations.

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Category-wise Insights

On the basis of Application, which enterprises generate the highest demand for Account- based Direct Mail software in the market?

Large enterprises generate the maximum demand for Account-Based Direct Mail. Revenue through this segment experienced a CAGR of 7.8% from 2015 to 2021 and is expected to experience a CAGR of 7.2% in the next ten years.

Large companies benefit significantly from Account-Based direct mail software since it helps them to easily reach and maintain a good relationship with their large base of customers. Account-based direct mail marketing campaigns are vital for business success, according to 87% retail firms, and they considerably improve the account-based marketing response rate, with over 400% higher replies.

Which Software Type Represent Significant Revenue Potential for Account-Based Direct Mail Software Market?

Cloud-based platforms generate the maximum demand for Account-Based direct mail software in the market. Previously, from the year 2015 to 2021, the revenue generated through this segment, experienced a CAGR of 8.0% and is expected to experience a CAGR of 7.3% in the next ten years from 2022 to 2032.

Cloud Based platforms for Account-Based direct mail are more preferred and generate higher revenue in the market. Cloud-based platform is more in demand as it is easily accessible and scalable, especially among small and medium-sized enterprises. It also reduces the cost of operation and the challenges of owning appropriate devices, increasing its demand further in the market.

Competitive Landscape

At present, the Account-Based Direct Mail Software market is moderately competitive and has several new players entering the market. Some of the key players operating in Account-based Direct Maill Software Market include Sendoso, Alyce, Printfection, PFL Hybrid Experience Platform, Prospect Smarter Inc., Reachdesk, Postal.io, Xoxoday Plum, Kotis Design, and Entheuseum.

Some of the recent developments by the key providers of Account-Based Direct Mail Software are as follows:

  • In April 2022, Sendoso announced the opening of a new office in The Grove, a neighbourhood in Phoenix, and the transfer of its corporate headquarters from San Francisco, California, to Arizona, starting in November 2022. In addition to helping to create close to 1,000 employment in the neighbourhood, the office space is intended to improve cooperation in order to better amplify and encourage ties among employees.
  • In March 2022, the cross-channel marketing platform Iterable, which drives unified and memorable consumer experiences, and PFL announced their collaboration. Through this partnership, joint customers will be able to conduct planned, data-driven omnichannel marketing campaigns that incorporate automated, tailored, and measurable direct mail into the customer journey.
  • In November 2021, the Give and Get Local Directory from Square is being incorporated into Sendoso's platform, according to the company. Through this cooperation, Sendoso users globally will have easier access to local retailers to buy anything from presents to digital items. Local businesses inside Square's vast global network will thus have free access to more customers outside of their usual geographic boundaries.
  • In July 2020, Alyce announced its partnership with Vidyard under which their customers will be able to give video experiences along with personalized gifting engagements. Customers of Alyce and Vidyard will be able to add or make personal films from Vidyard from within the Alyce gifting flow owing to the connection. The effort intends to support sales teams in developing stronger, more intimate relationships and connections with prospects and clients.

Key Segments Covered in Account-Based Direct Mail Software Market Survey

Account-Based Direct Mail Software Market by Deployment:

  • On-Premises

  • Cloud-Based

Account-Based Direct Mail Software Market by Application:

  • Large Enterprises
  • SMEs

Account-Based Direct Mail Software Market by Region:

  • North America
  • Europe
  • APAC
  • MEA
  • Latin America

Frequently Asked Questions

How much is the global Account-Based Direct Mail Software Market currently worth?

The global Account-Based Direct Mail Software Market was valued at US$ 721 Mn in 2021 and is expected to experience an absolute dollar growth of US$ 809 Mn by 2032.

What is the Account-Based Direct Mail Software Market Forecast through 2032?

Over the projected period, the Account-Based Direct Mail Software Market is expected to increase at a CAGR of 7.4%, reaching a value of US$ 1.6 Bn by 2032.

What are the trends in the Account-Based Direct Mail Software Market?

The increasing trend for customized promotions and marketing to reach target audience, has been adding significant revenues to the market.

At what rate did demand for Account-Based Direct Mail Software increase over the past 6 years?

The Account-Based Direct Mail Software Market expanded at a CAGR of 8.2% from 2015 through 2021.

Which industries generates the maximum demand in the Account-Based Direct Mail Software Industry?

Large Enterprises generate the maximum demand for the Account-Based Direct Mail Software Industry. Revenue through this category expanded at a CAGR of 7.8% from 2015 to 2021, and is projected to grow at a CAGR of 7.2% by 2032.

Which are the key players shaping the Account-Based Direct Mail Software Industry?

Sendoso, Alyce, Printfection, PFL, Prospect Smarter Inc., are some of the key players in the Account-Based Direct Mail Software Industry.

Which country accounts for the largest market for Account-Based Direct Mail Software?

The United States has the largest market for Account-Based Direct Mail Software.

Table of Content

1. Executive Summary

    1.1. Global Market Outlook

    1.2. Summary of Statistics

    1.3. Key Market Characteristics & Attributes

    1.4. Analysis and Recommendations

2. Market Overview

    2.1. Market Coverage / Taxonomy

    2.2. Market Definition / Scope / Limitations

3. Market Risks and Trends Assessment

    3.1. Risk Assessment

        3.1.1. COVID-19 Crisis and Impact on Account-Based Direct Mail Software

        3.1.2. COVID-19 Impact Benchmark with Previous Crisis

        3.1.3. Impact on Market Value (US$ Mn)

        3.1.4. Assessment by Key Countries

        3.1.5. Assessment by Key Market Segments

        3.1.6. Action Points and Recommendation for Suppliers

    3.2. Key Trends Impacting the Market

    3.3. Formulation and Product Development Trends

4. Market Background 

    4.1. Account-Based Direct Mail Software Market, by Key Countries

    4.2. Account-Based Direct Mail Software Market Opportunity Assessment (US$ Mn)

        4.2.1. Total Available Market

        4.2.2. Serviceable Addressable Market

        4.2.3. Serviceable Obtainable Market

    4.3. Market Scenario Forecast

        4.3.1. Demand in optimistic Scenario

        4.3.2. Demand in Likely Scenario

        4.3.3. Demand in Conservative Scenario

    4.4. Investment Feasibility Analysis

        4.4.1. Investment in Established Markets

            4.4.1.1. In Short Term

            4.4.1.2. In Long Term

        4.4.2. Investment in Emerging Markets

            4.4.2.1. In Short Term

            4.4.2.2. In Long Term

    4.5. Forecast Factors - Relevance & Impact

        4.5.1. Top Companies Historical Growth

        4.5.2. Growth in Automation, By Country

        4.5.3. Account-Based Direct Mail Software Adoption Rate, By Country

    4.6. Market Dynamics

        4.6.1. Market Driving Factors and Impact Assessment

        4.6.2. Prominent Market Challenges and Impact Assessment

        4.6.3. Account-Based Direct Mail Software Market Opportunities

        4.6.4. Prominent Trends in the Global Market & Their Impact Assessment

5. Key Success Factors 

    5.1. Manufacturers’ Focus on Low Penetration High Growth Markets

    5.2. Banking on with Segments High Incremental Opportunity

    5.3. Peer Benchmarking

6. Global Account-Based Direct Mail Software Market Demand Analysis 2015-2021 and Forecast, 2022-2032

    6.1. Historical Market Analysis, 2015-2021

    6.2. Current and Future Market Projections, 2022-2032

    6.3. Y-o-Y Growth Trend Analysis

7. Global Account-Based Direct Mail Software Market Value Analysis 2015-2021 and Forecast, 2022-2032

    7.1. Historical Market Value (US$ Mn) Analysis, 2015-2021

    7.2. Current and Future Market Value (US$ Mn) Projections, 2022-2032

        7.2.1. Y-o-Y Growth Trend Analysis

        7.2.2. Absolute $ Opportunity Analysis

8. Global Account-Based Direct Mail Software Market Analysis 2015-2021 and Forecast 2022-2032, By Type

    8.1. Introduction / Key Findings

    8.2. Historical Market Size (US$ Mn) Analysis By Type, 2015-2021

    8.3. Current and Future Market Size (US$ Mn) Analysis and Forecast By Type, 2022-2032

        8.3.1. On-Premises

        8.3.2. Cloud-based

    8.4. Market Attractiveness Analysis By Type

9. Global Account-Based Direct Mail Software Market Analysis 2015-2021 and Forecast 2022-2032, By Application

    9.1. Introduction / Key Findings

    9.2. Historical Market Size (US$ Mn) Analysis By Application, 2015-2021

    9.3. Current and Future Market Size (US$ Mn) Analysis and Forecast By Application, 2022-2032

        9.3.1. Large Enterprises

        9.3.2. SMEs

        9.3.3. Others

    9.4. Market Attractiveness Analysis By Application

10. Global Account-Based Direct Mail Software Market Analysis 2015-2021 and Forecast 2022-2032, By Sales Channel

    10.1. Introduction / Key Findings

    10.2. Historical Market Size (US$ Mn) Analysis By Sales Channel, 2015-2021

    10.3. Current and Future Market Size (US$ Mn) Analysis and Forecast By Sales Channel, 2022-2032

        10.3.1. Manufacturer/Distributor/Service Provider

        10.3.2. Aftermarket

    10.4. Market Attractiveness Analysis By Sales Channel

11. Global Account-Based Direct Mail Software Market Analysis 2015-2021 and Forecast 2022-2032, By Region

    11.1. Introduction

    11.2. Historical Market Size (US$ Mn) Analysis By Region, 2015-2021

    11.3. Current Market Size (US$ Mn) & Analysis and Forecast By Region, 2022-2032

        11.3.1. North America

        11.3.2. Latin America

        11.3.3. Europe

        11.3.4. Asia Pacific

        11.3.5. Middle East and Africa (MEA)

    11.4. Market Attractiveness Analysis By Region

12. North America Account-Based Direct Mail Software Market Analysis 2015-2021 and Forecast 2022-2032

    12.1. Introduction

    12.2. Pricing Analysis

    12.3. Historical Market Size (US$ Mn) Trend Analysis By Market Taxonomy, 2015-2021

    12.4. Market Size (US$ Mn) & Forecast By Market Taxonomy, 2022-2032

        12.4.1. By Country

            12.4.1.1. U.S.

            12.4.1.2. Canada

            12.4.1.3. Rest of North America

        12.4.2. By Type

        12.4.3. By Sales Channel

        12.4.4. By Application

    12.5. Market Attractiveness Analysis

        12.5.1. By Country

        12.5.2. By Type

        12.5.3. By Sales Channel

        12.5.4. By Application

13. Latin America Account-Based Direct Mail Software Market Analysis 2015-2021 and Forecast 2022-2032

    13.1. Introduction

    13.2. Pricing Analysis

    13.3. Historical Market Size (US$ Mn) Trend Analysis By Market Taxonomy, 2015-2021

    13.4. Market Size (US$ Mn) & Forecast By Market Taxonomy, 2022-2032

        13.4.1. By Country

            13.4.1.1. Brazil

            13.4.1.2. Mexico

            13.4.1.3. Rest of Latin America

        13.4.2. By Type

        13.4.3. By Sales Channel

        13.4.4. By Application

    13.5. Market Attractiveness Analysis

        13.5.1. By Country

        13.5.2. By Type

        13.5.3. By Sales Channel

        13.5.4. By Application

14. Europe Account-Based Direct Mail Software Market Analysis 2015-2021 and Forecast 2022-2032

    14.1. Introduction

    14.2. Pricing Analysis

    14.3. Historical Market Size (US$ Mn) Trend Analysis By Market Taxonomy, 2015-2021

    14.4. Market Size (US$ Mn) & Forecast By Market Taxonomy, 2022-2032

        14.4.1. By Country

            14.4.1.1. Germany

            14.4.1.2. France

            14.4.1.3. U.K.

            14.4.1.4. Italy

            14.4.1.5. Benelux

            14.4.1.6. Nordic Countries

            14.4.1.7. Rest of Europe

        14.4.2. By Type

        14.4.3. By Sales Channel

        14.4.4. By Application

    14.5. Market Attractiveness Analysis

        14.5.1. By Country

        14.5.2. By Type

        14.5.3. By Sales Channel

        14.5.4. By Application

15. Asia Pacific Account-Based Direct Mail Software Market Analysis 2015-2021 and Forecast 2022-2032

    15.1. Introduction

    15.2. Pricing Analysis

    15.3. Historical Market Size (US$ Mn) Trend Analysis By Market Taxonomy, 2015-2021

    15.4. Market Size (US$ Mn) & Forecast By Market Taxonomy, 2022-2032

        15.4.1. By Country

            15.4.1.1. China

            15.4.1.2. Japan

            15.4.1.3. South Korea

            15.4.1.4. Rest of Asia Pacific

        15.4.2. By Type

        15.4.3. By Sales Channel

        15.4.4. By Application

    15.5. Market Attractiveness Analysis

        15.5.1. By Country

        15.5.2. By Type

        15.5.3. By Sales Channel

        15.5.4. By Application

16. Middle East and Africa Account-Based Direct Mail Software Market Analysis 2015-2021 and Forecast 2022-2032

    16.1. Introduction

    16.2. Pricing Analysis

    16.3. Historical Market Size (US$ Mn) Trend Analysis By Market Taxonomy, 2015-2021

    16.4. Market Size (US$ Mn) & Forecast By Market Taxonomy, 2022-2032

        16.4.1. By Country

            16.4.1.1. GCC Countries

            16.4.1.2. South Africa

            16.4.1.3. Turkey

            16.4.1.4. Rest of Middle East and Africa

        16.4.2. By Type

        16.4.3. By Sales Channel

        16.4.4. By Application

    16.5. Market Attractiveness Analysis

        16.5.1. By Country

        16.5.2. By Type

        16.5.3. By Sales Channel

        16.5.4. By Application

17. Key Countries Account-Based Direct Mail Software Market Analysis 2015-2021 and Forecast 2022-2032

    17.1. Introduction

        17.1.1. Market Value Proportion Analysis, By Key Countries

        17.1.2. Global Vs. Country Growth Comparison

    17.2. US Account-Based Direct Mail Software Market Analysis

        17.2.1. Value Proportion Analysis by Market Taxonomy

        17.2.2. Value & Analysis and Forecast by Market Taxonomy, 2015-2032

            17.2.2.1. By Type

            17.2.2.2. By Sales Channel

            17.2.2.3. By Application

    17.3. Canada Account-Based Direct Mail Software Market Analysis

        17.3.1. Value Proportion Analysis by Market Taxonomy

        17.3.2. Value & Analysis and Forecast by Market Taxonomy, 2015-2032

            17.3.2.1. By Type

            17.3.2.2. By Sales Channel

            17.3.2.3. By Application

    17.4. Mexico Account-Based Direct Mail Software Market Analysis

        17.4.1. Value Proportion Analysis by Market Taxonomy

        17.4.2. Value & Analysis and Forecast by Market Taxonomy, 2015-2032

            17.4.2.1. By Type

            17.4.2.2. By Sales Channel

            17.4.2.3. By Application

    17.5. Brazil Account-Based Direct Mail Software Market Analysis

        17.5.1. Value Proportion Analysis by Market Taxonomy

        17.5.2. Value & Analysis and Forecast by Market Taxonomy, 2015-2032

            17.5.2.1. By Type

            17.5.2.2. By Sales Channel

            17.5.2.3. By Application

    17.6. Germany Account-Based Direct Mail Software Market Analysis

        17.6.1. Value Proportion Analysis by Market Taxonomy

        17.6.2. Value & Analysis and Forecast by Market Taxonomy, 2015-2032

            17.6.2.1. By Type

            17.6.2.2. By Sales Channel

            17.6.2.3. By Application

    17.7. France Account-Based Direct Mail Software Market Analysis

        17.7.1. Value Proportion Analysis by Market Taxonomy

        17.7.2. Value & Analysis and Forecast by Market Taxonomy, 2015-2032

            17.7.2.1. By Type

            17.7.2.2. By Sales Channel

            17.7.2.3. By Application

    17.8. Italy Account-Based Direct Mail Software Market Analysis

        17.8.1. Value Proportion Analysis by Market Taxonomy

        17.8.2. Value & Analysis and Forecast by Market Taxonomy, 2015-2032

            17.8.2.1. By Type

            17.8.2.2. By Sales Channel

            17.8.2.3. By Application

    17.9. BENELUX Account-Based Direct Mail Software Market Analysis

        17.9.1. Value Proportion Analysis by Market Taxonomy

        17.9.2. Value & Analysis and Forecast by Market Taxonomy, 2015-2032

            17.9.2.1. By Type

            17.9.2.2. By Sales Channel

            17.9.2.3. By Application

    17.10. UK Account-Based Direct Mail Software Market Analysis

        17.10.1. Value Proportion Analysis by Market Taxonomy

        17.10.2. Value & Analysis and Forecast by Market Taxonomy, 2015-2032

            17.10.2.1. By Type

            17.10.2.2. By Sales Channel

            17.10.2.3. By Application

    17.11. Nordic Countries Account-Based Direct Mail Software Market Analysis

        17.11.1. Value Proportion Analysis by Market Taxonomy

        17.11.2. Value & Analysis and Forecast by Market Taxonomy, 2015-2032

            17.11.2.1. By Type

            17.11.2.2. By Sales Channel

            17.11.2.3. By Application

    17.12. China Account-Based Direct Mail Software Market Analysis

        17.12.1. Value Proportion Analysis by Market Taxonomy

        17.12.2. Value & Analysis and Forecast by Market Taxonomy, 2015-2032

            17.12.2.1. By Type

            17.12.2.2. By Sales Channel

            17.12.2.3. By Application

    17.13. Japan Account-Based Direct Mail Software Market Analysis

        17.13.1. Value Proportion Analysis by Market Taxonomy

        17.13.2. Value & Analysis and Forecast by Market Taxonomy, 2015-2032

            17.13.2.1. By Type

            17.13.2.2. By Sales Channel

            17.13.2.3. By Application

    17.14. South Korea Account-Based Direct Mail Software Market Analysis

        17.14.1. Value Proportion Analysis by Market Taxonomy

        17.14.2. Value & Analysis and Forecast by Market Taxonomy, 2015-2032

            17.14.2.1. By Type

            17.14.2.2. By Sales Channel

            17.14.2.3. By Application

    17.15. GCC Countries Account-Based Direct Mail Software Market Analysis

        17.15.1. Value Proportion Analysis by Market Taxonomy

        17.15.2. Value & Analysis and Forecast by Market Taxonomy, 2015-2032

            17.15.2.1. By Type

            17.15.2.2. By Sales Channel

            17.15.2.3. By Application

    17.16. South Africa Account-Based Direct Mail Software Market Analysis

        17.16.1. Value Proportion Analysis by Market Taxonomy

        17.16.2. Value & Analysis and Forecast by Market Taxonomy, 2015-2032

            17.16.2.1. By Type

            17.16.2.2. By Sales Channel

            17.16.2.3. By Application

    17.17. Turkey Account-Based Direct Mail Software Market Analysis

        17.17.1. Value Proportion Analysis by Market Taxonomy

        17.17.2. Value & Analysis and Forecast by Market Taxonomy, 2015-2032

            17.17.2.1. By Type

            17.17.2.2. By Sales Channel

            17.17.2.3. By Application

        17.17.3. Competition Landscape and Player Concentration in the Country

18. Market Structure Analysis

    18.1. Market Analysis by Tier of Companies

    18.2. Market Concentration

    18.3. Market Share Analysis of Top Players

    18.4. Market Presence Analysis

        18.4.1. By Regional footprint of Players

        18.4.2. Product footprint by Players

19. Competition Analysis

    19.1. Competition Dashboard

    19.2. Competition Benchmarking

    19.3. Competition Deep Dive

        19.3.1. Sendoso

            19.3.1.1. Overview

            19.3.1.2. Product Portfolio

            19.3.1.3. Sales Footprint

            19.3.1.4. Strategy Overview

        19.3.2. Alyce

            19.3.2.1. Overview

            19.3.2.2. Product Portfolio

            19.3.2.3. Sales Footprint

            19.3.2.4. Strategy Overview

        19.3.3. Printfection

            19.3.3.1. Overview

            19.3.3.2. Product Portfolio

            19.3.3.3. Sales Footprint

            19.3.3.4. Strategy Overview

        19.3.4. PFL

            19.3.4.1. Overview

            19.3.4.2. Product Portfolio

            19.3.4.3. Sales Footprint

            19.3.4.4. Strategy Overview

        19.3.5. Prospect Smarter Inc.

            19.3.5.1. Overview

            19.3.5.2. Product Portfolio

            19.3.5.3. Sales Footprint

            19.3.5.4. Strategy Overview

20. Assumptions and Acronyms Used

21. Research Methodolog

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Account-Based Direct Mail Software Market