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Direct Thermal Inks and Coatings Market Outlook

Environment-Friendly Nature Maximizing Use of Direct Thermal Inks

The packaging industry is constantly evolving and changing based on the demand of end user industries. The various components attached to packaging play a crucial role in understanding the details of the product and give an immediate accessible insight to the users.

Labels tagged on the packaging help consumers to understand the manufacturing process of products and the durability of the same. As most products are shipped form one place to another, the chances of labels wiping out become high. This has led to manufacturers using direct thermal inks and coatings to print information regarding product.

The increasing focus on sustainability and environmentally-friendly products is shaping the landscape for direct thermal inks and coatings market. Thus, the wide adoption of the direct thermal inks can be attributed to the same. In addition, the use of direct thermal inks and coatings on products of different end user sectors is boosting the demand for the same.

Future Market Insights states that the multiple benefits offered by direct thermal inks and coatings is garnering traction for the same.

  • The use of direct thermal inks has reduced the dependency on ink-ribbons, thus, the use of direct thermal inks is environment friendly.
  • Wide application of direct thermals and coating in a variety of end user industries that include food and beverages, consumer goods, automobile and shipping and logistics is creating lucrative opportunities for direct thermal inks and coatings.
  • Environmentally friendly nature of direct thermal inks is increasing its usage in various end user sectors.

In the upcoming years, active and intelligent packaging and labels are expected to become mainstream. This, in turn, will create more opportunities for direct thermal inks and coatings market. Moreover, the use of labels on packaging that require printing is expected to grow. Manufacturers of direct thermal inks are focusing on using stronger components to prepare the ink in order to make it durable and long lasting.

Direct Thermal Inks & Coatings are applied on the labels which are used in the pharmaceutical, food & beverages, shipping & logistics, and consumer goods industry. The Direct Thermal Inks & Coating is applied on the surface of the polymer film which gets chemically activated after the application of heat through the print head of the printer.

Direct Thermal Inks & Coating are used for the variety of labeling applications in the packaging industry. This type of coating is mainly applied on the high tear resistance polyester grades to ensure high quality, endurance, and response speed. The other applications of the Direct Thermal Inks & Coatings include airline bag-tags, shelf marking, event ticketing, etc.

The Direct Thermal Inks & Coating film reduces the overall cost of the labeling and is economical in nature. When heated by the print head the direct thermal coated label turns black to create the image. Some of the companies present in the market provide direct thermal printer which is widely used globally for the direct thermal printing purpose.

The direct thermal coated films are generally costlier than the thermal transfer label but when the cost of the thermal transfer film and ink ribbon is considered, the price of both of the films becomes similar. The thermal printed labels or films are environment-friendly because of the absence of the ink ribbons.

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Global Direct Thermal Inks & Coating: Market Dynamics

The demand for Direct Thermal Inks & Coating is increasing due to the high demand for the direct thermal printed labels in the developing as well as emerging economies. Direct thermal transfer coated labels eliminate the requirement of the ink ribbons which in turn makes it an environment-friendly labeling solution.

However, the demand may decrease due to some of the disadvantages of the direct thermal printed films. The disadvantages include the fading of the print if exposed to direct sunlight, material prone to marking when scuffed or rubbed, inability to be used in high-temperature applications as the label or film may turn full black in color, and limited availability of the direct thermal label materials.

There are lots of opportunities available for the new entrants in the direct thermal printing market in emerging economies where the technology is still not advanced. The demand for Direct Thermal Inks & Coating is expected to increase at a high growth rate in the regions such as China, India, and Brazil. The threat in the Direct Thermal Inks & Coating market is the limited availability of the raw material.

Global Direct Thermal Inks & Coating Market: Regional outlook

Geographically, the global Direct Thermal Inks & Coating market is segmented into seven regions, namely North America, Latin America, Eastern Europe, Asia Pacific Excluding Japan (APEJ), Japan, Western Europe, and the Middle East and Africa (MEA).

North America leads the global Direct Thermal Inks & Coating market due to high production capacity and large number of exports from the country which in turn increases the demand for direct thermal labels.

Europe is the second largest region for the Direct Thermal Inks & Coating. In Europe, Germany and Italy dominate the market due to high consumption of the food and beverages in the region which requires direct thermal printed labels on their packaging.

The other regions such as MEA and Latin America also offer high growth potential for the Direct Thermal Inks & Coating market in the next few years. Japan has witnessed noticeable penetration of these coatings due to high technological advancements in the region.

Ismail Sutaria
Ismail Sutaria

Principal Consultant

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Global Direct Thermal Inks & Coating Market: Key players

Some of the players in the global direct thermal inks & coating market are Flint Group, Siegwerk Druckfarben AG & Co. KGaA, ALTANA Coatings, Interactive Inks & Coatings, and Sun Chemical Corporation.

The research report presents a comprehensive assessment of the market and contains thoughtful insights, facts, historical data, and statistically supported and industry-validated market data. It also contains projections using a suitable set of assumptions and methodologies. The research report provides analysis and information according to market segments such as geographies, application, and industry.

The report covers exhaust analysis on

  • Market Segments
  • Market Dynamics
  • Market Size
  • Supply & Demand
  • Current Trends/Issues/Challenges
  • Competition & Companies involved
  • Technology
  • Value Chain

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Regional analysis includes

  • North America (U.S., Canada)
  • Latin America (Mexico. Brazil)
  • Western Europe (Germany, Italy, France, U.K, Spain)
  • Eastern Europe (Poland, Russia)
  • Asia Pacific (China, India, ASEAN, Australia & New Zealand)
  • Japan
  • Middle East and Africa (GCC Countries, S. Africa, Northern Africa)

The report is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, inputs from industry experts and industry participants across the value chain.

The report provides in-depth analysis of parent market trends, macro-economic indicators and governing factors along with market attractiveness as per segments. The report also maps the qualitative impact of various market factors on market segments and geographies.

Global Direct Thermal Inks & Coating: Market Segmentation

Direct Thermal Inks & Coating market is segmented as follows-

Direct Thermal Inks & Coating market segmentation by Ink Type–

  • Water-based Inks
  • UV-Curable Inks

Direct Thermal Inks & Coating market segmentation by End Use –

  • Consumer Goods
  • Shipping & Logistics
  • Industrial Goods
  • Automobile
  • Food & Beverages
  • Electrical & Electronics
  • Others


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