Media Monitoring Tools Market

Social media monitoring tools enable an organization to measure the opinions presented by their customers, customize their alerts, increase awareness about the organization in the market and engage the audience. Such benefits are driving the market of media monitoring tools.

The factors like overpriced solutions, automated sentiment analysis which provides 70%-80% accuracy, negative feedback from customers are factors restraining the growth of media monitoring tools.

High investments and spending of organizations in media, rapid industrialization and digitalization are the trends in media monitoring tools market.

Media Monitoring Tools: Segmentation

Also, media monitoring tools market can be segmented into end-users as Business organization, Education, and Agencies  

Media Monitoring Tools: Competitive Landscape

The key players of the market are Google Inc., Mention Solutions SAS, Brand24 S.A., BuzzSumo Limited, Pinterest, Inc., Twitter Inc., Cyfe, Inc., SumAll Inc., Tailwind Capital Group, LLC and Klear.

Regional Overview

North America is expected to the largest market of Media Monitoring Tools. The majority of Media Monitoring Tools vendors such as Pinterest, Inc., Twitter Inc., Cyfe, Inc., and GoogleInc., are based in North America region. This is attributed to the rising penetration of cloud and increasing digitalization in the market. The market is anticipated to grow in Europe region since many other vendors like Mention Solutions SAS, Brand24 S.A., and BuzzSumo Limited are expanding their presence in the region.

The research report presents a comprehensive assessment of the market and contains thoughtful insights, facts, historical data, and statistically supported and industry-validated market data. It also contains projections using a suitable set of assumptions and methodologies. The research report provides analysis and information according to market segments such as geographies, application, and industry.

The report is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, inputs from industry experts and industry participants across the value chain. The report provides in-depth analysis of parent market trends, macro-economic indicators and governing factors along with market attractiveness as per segments. The report also maps the qualitative impact of various market factors on market segments and geographies.

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