Global Marketing Transcription Market: Introduction
Transcription is a process in which either live or a recorded speech is converted into written document or an electronic text document. Marketing transcription services are often provided for legal, medical or any other business purposes. Nowadays, marketing transcription has become much easier. A recording device is used to record the sound or a speech, then that recording can be uploaded to a PC, or to a cloud storage or can be emailed to someone anywhere in the world. The transcriptionist can replay the audio or video multiple times. Moreover, the sound can be equalized, filtered or even the tempo can be adjusted if the clarity of sound is very poor. Thus the transcription can be done within few hours and the transcribed document can be printed out, incorporated with other documents or even can be emailed back.
Marketing transcription is gaining more and more popularity in recent years as people have started consuming videos in place of images or other readable formats. To make your marketing transcription more attractive and in order that it gains more attention, the marketing transcription should be more engaging and should be able to connect to as much audience as possible. As the audience comprises of people with language difficulties and also hard of hearing or deaf people. So attaching transcripts or captions to the marketing transcription can help to engage or to reach out to such audience.
Global Marketing Transcription Market: Dynamics
The marketing transcription helps in understanding of the actual content more accurate and better, and work as interactive marketing tool by leading visitors straight to the site. Thus it is one of the major feature driving the adoption of the marketing transcription market. During any product launch event, meetings, conferences or seminars there is no staff dedicated to make note of the proceedings of the events nor the members of the proceedings are able to do it themselves. Thus the audio of such events is recorded and sent to a reliable transcription services provider for transcription which is another factor fueling the growth of marketing transcription market.
However, sometimes during the meetings some confidential topics or details are discussed among the members, which cannot be shared to any third party service providers, which is one of the major challenge hindering the growth of marketing transcription market.
Global Marketing Transcription Market: Competition Landscape
In August 2016, TranscribeMe announced new low cost transcription solution. With this brand new service TranscribeMe offers lowest prices with rapid turnaround time. This new First Draft Transcription service allows fast transcription of any volume at affordable prices. So hundreds of crowd workers collaborate on First Draft Transcription platform to offer fastest human verifies transcription in an innovative way.
Examples of some of the market participants in the global marketing transcription market identified across the value chain include Crimson Interactive Inc., Digital Nirvana Inc., 3Play Media, and TranscribeMe Inc.
Global Marketing Transcription Market: Regional Outlook
Geographically, the marketing transcription market can be segmented into North America, Western Europe, Latin America, Eastern Europe, Asia Pacific excluding Japan (APEJ), Middle East and Africa (MEA), and Japan.
North America contributes the highest share of marketing transcription market as in developed economies such as U. S. and Canada, there is high adoption of the marketing transcription across the major industries.
Asia Pacific is anticipated to exhibit high growth in marketing transcription market during the forecast period as some of Asian countries are some of the leading hubs for offshoring of marketing transcription services.
The report covers an exhaustive analysis on:
- Global Marketing Transcription Market Segments
- Global Marketing Transcription Market Dynamics
- Historical Actual Market Size, 2013 - 2017
- Global Marketing Transcription Market Size and Forecast 2018 to 2028
- Supply and Demand Value Chain
- Global Marketing Transcription Market Current Trends/Issues/Challenges
- Competition and Companies involved
- Value Chain
- Global Marketing Transcription Market Drivers and Restraints
Regional analysis for Global Marketing Transcription Market includes
- North America Marketing Transcription Market
- Latin America Marketing Transcription Market
- Rest of Latin America
- Western Europe Marketing Transcription Market
- Rest of Western Europe
- Eastern Europe Marketing Transcription Market
- Asia Pacific Marketing Transcription Market
- Australia and New Zealand
- Rest of SEA and Others of APAC
- Japan Marketing Transcription Market
- China Marketing Transcription Market
- Middle East and Africa Marketing Transcription Market
- GCC Countries
- North Africa
- South Africa
- Rest of MEA
The report is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, inputs from industry experts and industry participants across the value chain. It provides an in-depth analysis of parent market trends, macro-economic indicators and governing factors along with market attractiveness as per segments. It also maps the qualitative impact of various market factors on market segments and geographies.
Global Marketing Transcription Market: Segmentation
The global Marketing Transcription market can be segmented on the basis of organization size, mode of procurement, end-user and region.
Marketing Transcription Market, by organization size
- Small & medium enterprise
- Large enterprise
Marketing Transcription Market, by mode of procurement
Marketing Transcription Market, by end user
- Media & Entertainment
- IT & Telecom
- Retail & consumer goods
- Detailed overview of parent market
- Changing market dynamics of the industry
- In-depth market segmentation
- Historical, current and projected market size in terms of volume and value
- Recent industry trends and developments
- Competitive landscape
- Strategies of key players and product offerings
- Potential and niche segments/regions exhibiting promising growth
- A neutral perspective towards market performance
- Must-have information for market players to sustain and enhance their market footprint
Market Research Methodology - Perfected through Years of Diligence
A key factor for our unrivaled market research accuracy is our expert- and data-driven research methodologies. We combine an eclectic mix of experience, analytics, machine learning, and data science to develop research methodologies that result in a multi-dimensional, yet realistic analysis of a market.