Digital Marketing Analytics Market

Digital Marketing Analytics Market: Global Industry Analysis 2012 - 2016 and Opportunity Assessment; 2017 - 2027

  • Ongoing
  • January 2020
  • REP-GB-7017
  • PDF PPT EXCEL
Digital Marketing Analytics Market
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This Digital ing Analytics market study offers a comprehensive analysis of the business models, key strategies, and respective market shares of some of the most prominent players in this landscape. Along with an in-depth commentary on the key influencing factors, market statistics in terms of revenues, segment-wise data, region-wise data, and country-wise data are offered in the full study. This study is one of the most comprehensive documentation that captures all the facets of the evolving Digital ing Analytics market.


Digital Marketing Analytics: Introduction

Digital marketing analytics are specialized analytics platforms which are opted by several enterprises for understanding the purpose and improvement of digital channel user experience, advertising campaigns, customer acquisition and behavior with a significance on digital channels and techniques. Digital marketing analytics solutions help to manage customer expedition across all channels and boosting customer satisfaction.

Digital marketing analytics helps marketers to analyze data which is installed on a different system, wide range of forms and formats, including structured and non-structured datasets. Now-a-days, most of the enterprises are opting Digital marketing analytics by considering several advantages such as easy integration and data reliability.        

Market Growth Analysis

Disclaimer: This data is only a representation. Actual data may vary and will be available in the report.

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Digital Marketing Analytics:Drivers and Challenges

Cloud based digital marketing analytics software is accelerating the growth of market in positive manner owing to its easy deployment and cost effective feature. Digital marketing analytics solutions aids to deliver web analytics and predictive analytics to the enterprises. Moreover, enterprises are implementing media focused marketing analytics platform through which they are easy to integrate and user friendly. The advanced predictive analytics platform provides rich methods to improve personalization and ad targeting.

Lack of cross database and cross platform capabilities of the systems are the major challenges faced by digital marketing analytics software.

Digital Marketing Analytics:Key Players

Some of the key players of digital marketing analytics market are: Adobe Systems, IBM Corporation, Oracle Corporation, SAP AG, Salesforce.Com Inc., Marketo, Microsoft, Hubspot, Hewlett-Packard (HP) and SAS Institute Inc. 

Digital Marketing Analytics: Regional Overview

Presently, North America region is holding the largest market share of digital marketing analytics market owing to large adoption of predictive analytics solution by medium and large scale enterprises. 

In European and Asia pacific region, several enterprises are adopting splunk platform which help to store and visualize data on a single platform owing to this the digital analytics market is growing exponentially.

The research report presents a comprehensive assessment of the market and contains thoughtful insights, facts, historical data, and statistically supported and industry-validated market data. It also contains projections using a suitable set of assumptions and methodologies. The research report provides analysis and information according to market segments such as geographies, application, and industry.

The report covers exhaust analysis on:

  • Market Segments
  • Market Dynamics
  • Market Size
  • Supply & Demand
  • Current Trends/Issues/Challenges
  • Competition & Companies involved
  • Technology
  • Value Chain

Regional analysis includes:

  • North America (U.S., Canada)
  • Latin America (Mexico. Brazil)
  • Western Europe (Germany, Italy, France, U.K, Spain)
  • Eastern Europe (Poland, Russia)
  • Asia Pacific (China, India, ASEAN, Australia & New Zealand)
  • Japan
  • Middle East and Africa (GCC Countries, S. Africa, Northern Africa)

The report is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, inputs from industry experts and industry participants across the value chain. The report provides in-depth analysis of parent market trends, macro-economic indicators and governing factors along with market attractiveness as per segments. The report also maps the qualitative impact of various market factors on market segments and geographies.

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Digital Marketing Analytics: Segmentation

The market vendors provide their offerings as digital marketing analytics platform.

Segmentation on the basis of applications:

  • Multi-channel analytics
  • Digital enterprise analytics

Segmentation on the basis of deployment:

  • On-premises
  • Cloud based

Segmentation on the basis of end users:

  • Small Scale and medium scale enterprises
  • Large scale enterprises

Segmentation on the basis of verticals:

  • IT and Telecom
  • BFSI
  • Government
  • Retail
  • Manufacturing
  • Automotive
  • Retail
  • Others

Report Highlights:

  • Detailed overview of parent market
  • Changing market dynamics in the industry
  • In-depth market segmentation
  • Historical, current, and projected market size in terms of volume and value
  • Recent industry trends and developments
  • Competitive landscape
  • Strategies of key players and products offered
  • Potential and niche segments, geographical regions exhibiting promising growth
  • A neutral perspective on market performance
  • Must-have information for market players to sustain and enhance their market footprint
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Akshay Godge

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Pranay Mhaisekar

Business Development

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