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[303 Pages Report] The global digital marketing analytics market reached a valuation of US$ 4.2 Bn in 2021. Sales in the market are projected to increase at an impressive 20.5% over the forecast period, with the market valuation reaching US$ 27.2 Bn in 2031.
Attribute | Details |
---|---|
Digital Marketing Analytics Market Base Year Value (2021) | US$ 4.2 billion |
Digital Marketing Analytics Market Projected Value (2031) | US$ 27.2 billion |
Digital Marketing Analytics Market Value-based CAGR (2021-2031) | 20.5% |
Digital Marketing Analytics Market Top 5 Vendor Market Share | 45% |
As per Future Market Insights (FMI), the digital marketing analytics market represents 30% of the global digital marketing market. Digital marketing analytics is a software that measures, tracks, and analyses consumers' campaign performance for better decision-making.
It offers valuable insights to understand audience behavior, improve operational strategies, and avoid wasting resources. Surging demand for digital marketing analytics platforms such as social media marketing, email marketing, content marketing, SEO marketing, pay per click marketing, video marketing, and display marketing to understand and improve digital channel user experience is expected to augment the growth of the market.
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Market Statistics | Details |
---|---|
H1,2021 (A) | 16.3% |
H1,2022 Projected (P) | 16.2% |
H1,2022 Outlook (O) | 16.0% |
BPS Change : H1,2022 (O) - H1,2022 (P) | (-) 23 ↓ |
BPS Change : H1,2022 (O) - H1,2021 (A) | (-) 27 ↓ |
Marketing analytics enables businesses to gain a better understanding of the performance of their marketing campaigns and conduct comparative analysis to determine which application yields the best results. Furthermore, organizations and institutions are expected to adopt marketing analytics tools and solutions in order to better understand consumer demands and penetrate the market.
According to FMI analysis, the variation between the BPS values observed in the digital marketing analytics market in H1, 2022 - Outlook over H1, 2022 Projected reflects a decline of 23 units. The reason for this drop is the high cost of deploying marketing analytics, as well as the easy availability of a substitute solution, which may impede the overall market on a global scale.
Moreover, compared to H1, 2021, the market is expected to reduce by 27 BPS in H1 -2022. Despite these challenges, some likely prospects that will fuel industry growth include a growing need to optimize marketing and advertising campaigns, as well as to improve digital channel user experience, with a focus on digital techniques and channels.
The digital marketing analytics market is estimated to expand at a 20.5% CAGR between 2021 and 2031, in comparison with the 10.3% CAGR registered during 2016-2020.
Increasing demand for cloud computing technologies for analyzing structured and non-structured data in a cost-effective manner will continue pushing sales in the market. Also, increasing adoption of internet-of-things (IoT) and the integration between artificial intelligence (AI) and data analytics will further drive the digital marketing analytics market.
Organizations are investing in marketing analytics tools and solutions to improve operations, sales, customer experience and other aspects of marketing, which is expected to augment the growth in the market.
These platforms collect the data of the enterprises through online channels. The business marketing analytical tools are useful for various factors such as real time data review, supply keyword information, and information provision on traffic sources which are used in marketing plans. Such factors are expected to spur demand for digital marketing analytics during the forecast period.
Increasing developments and the implementation of new technologies/solutions such as cloud-based technology and market intelligence solutions are creating opportunities for growth in the digital marketing analytics market.
The digital marketing analytics providers are focusing on launching innovative solution and expanding their offerings in new markets. For instance, in September 2021, Adobe launched an Adobe Experience Cloud Core Service which allows marketers to manage Adobe and third-party tags for tracking and other analytics purposes. It provides a standard way to retrieve and use marketing data.
Furthermore, advantages such as qualified leads, traffic source, page views, time spent on site and uncomplicated marketing analytical processes, are primary factors that are driving the adoption of digital marketing analytics solutions worldwide.
In addition to this, the integration of technologies such as IoT, big data, artificial intelligence, are improving the efficiency and performance of these solutions, thereby augmenting the growth in the market.
“Enterprises in Canada are investing in Online Marketing Data Analysis Solutions”
The digital marketing analytics demand in the Canada is expected to increase at a robust 19.3% CAGR over the forecast period. Growth can be attributed to increasing social media usage and the availability of high-speed internet services.
Digital marketing analytics solution providers are offering new and efficient channels to engage in advertising and marketing practices. Furthermore, the country’s well-developed e-commerce ecosystem is compelling enterprises to adopt digital marketing analytics solutions to evaluate data generated by e-commerce transactions and gaining insights into customer buying habits that aid in the development of effective marketing campaigns.
“Growing Adoption of Web Analytics for Digital Marketing Will Fuel Growth”
Sales in France are projected to account for nearly 15.7% of the Europe digital marketing analytics market share through 2031. Surging adoption of cloud-based marketing analytics software and services in France are expected to drive the market in the forthcoming years.
Increasing competition has compelled marketer to change their marketing strategies. In addition to this, growing internet penetration is further boosting the adoption of digital marketing analytics software in France.
Digital marketing analytics offers various feature such as good user interface, easy accessibility, cost effective solutions and end-to-end platform capability. Owing to these advantages, sales in the France market are projected to increase at a considerable pace over the forecast period.
“Widespread Start-up Culture in India is Boosting Sales of Online Advertising Analytics”
As per the report, sales in India are projected to increase at a stupendous 31.5% CAGR between 2021 and 2031. The market is projected to witness significant growth due to factors such as rapid implementation of government initiatives for digitization, marketing effectiveness, and improved performance through integration of advanced technologies.
In addition to this, the development of new startups that provide AI-enabled analytics services is one of the major factors driving the India market.
“Growing Adoption of Performance Marketing Analytics Will Fuel Growth”
Based on solution, the digital marketing analytics software segment is expected to account for 50.3% of the total market share by 2031. Growing need to improve digital channel user experience, and to optimize marketing and advertising campaigns, with an emphasis on digital channels and techniques will drive sales in this segment.
Sales are projected to increase on the back of growing adoption of Internet of Things (IoT) and advanced analytics approaches in the digital marketing industry. Also, digital marketing analytics services help managers in the areas of customer surveys, product design, industry trends, and customer support to improve operations and efficiency.
“Large Enterprises Prefer Digital Marketing and Web Analytics Solutions for Better Performance”
In terms of end user, the large enterprises segment accounted for more than 60.3% of the total market share in 2020 and is expected to continue its dominance during the forecast period. The use of digital marketing analytics software helps large enterprises to gain useful insights from the collected data and make necessary changes to their marketing campaigns.
Large enterprises engage in extensive marketing procedures and leverage a variety of marketing initiatives. The implementation of big data analytics in marketing to enhance service offerings and track revenue growth will continue driving sales in this segment over the assessment period.
“Increasing Usage of Social Media Platforms is Compelling Marketers to Invest in Online marketing Data Analysis”
By application, demand in the social media marketing segment accounted for 25% of the total market share. As per the report, sales in this segment are projected to increase at a 15% CAGR over the assessment period.
Digital marketing analytics software is used to track, benchmark and optimize social media performance across all platforms.
Marketers in the social media marketing sector need to understand the nature of audience interaction and the type of content across various screens and channels. These solutions offer various benefits such as increased brand awareness, more inbound traffic, improved search engine rankings, and better customer satisfaction. Such benefits are expected to drive sales in this segment over the forecast period.
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Leading players operating in the global digital marketing analytics market are launching innovative solution and expanding their offerings to deliver enhanced technology as well as new and upgraded solutions in emerging economies. Through this strategy, players are aiming to increase vendor’s productivity and enhance product quality. For instance:
Attribute | Details |
---|---|
Forecast Period | 2021-2031 |
Historical Data Available for | 2016-2020 |
Market Analysis | US$ Billion for Value |
Key Regions Covered | North America, Latin America, Europe, East Asia, South Asia, Oceania, Middle East & Africa |
Key Countries Covered | The USA, Canada, Germany, the UK, France, Italy, Spain, Russia, China, Japan, South Korea, India, Malaysia, Indonesia, Singapore, Australia & New Zealand, GCC Countries, Turkey, North Africa, and South Africa |
Key Segments Covered | Solution, End User, Application and Region |
Key Companies Profiled |
|
Report Coverage | Market Forecast, Company Share Analysis, Competition Intelligence, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives |
Customization & Pricing | Available upon Request |
By Solution:
By End User:
By Application:
By Region:
1. Executive Summary 1.1. Global Market Outlook 1.2. Demand Side Trends 1.3. Supply Side Trends 1.4. Analysis and Recommendations 2. Market Overview 2.1. Market Coverage / Taxonomy 2.2. Market Definition / Scope / Limitations 3. Key Market Trends 3.1. Key Trends Impacting the Market 3.2. Technology Innovation / Development Trends 4. Pricing Analysis 4.1. Pricing Analysis, By Solution 4.2. Average Pricing Analysis Benchmark 5. COVID-19 Pandemic Crisis Impact Analysis 5.1. Impact of COVID-19 Pandemic Crisis on Digital Marketing Analytics Market 5.1.1. Pre-COVID-19 Analysis 5.1.2. Post-COVID-19 Analysis 5.2. Expected Recovery/Growth Scenario (Short-term / Mid-term / Long-term) 5.3. Key Action Points for Digital Marketing Analytics Vendors 6. Market Structure Analysis 6.1. Regional footprint, by vendors 6.2. Solution footprint, by vendors 6.3. Channel Partner footprint, by vendors 7. Global Market Size (US$ Mn) Analysis for Digital Marketing Analytics Market 7.1. Historical Market Value (US$ Mn) Analysis, 2016-2020 7.2. Current and Future Market Value (US$ Mn) Projections, 2021-2031 7.2.1. Y-o-Y Growth Trend Analysis 7.2.2. Absolute $ Opportunity Analysis 8. Market Background 8.1. Macro-Economic Factors 8.2. Forecast Factors - Relevance & Impact 8.3. Value Chain Analysis 8.4. Market Dynamics 8.4.1. Drivers 8.4.2. Restraints 8.4.3. Opportunities 9. Global Digital Marketing Analytics Market Analysis 2016-2020 and Forecast 2021-2031, by Solution 9.1. Introduction / Key Findings 9.2. Historical Market Size (US$ Mn) Analysis By Solution, 2016-2020 9.3. Current and Future Market Size (US$ Mn) Analysis and Forecast By Solution, 2021-2031 9.3.1. Digital Marketing Analytics Software 9.3.2. Services 9.3.2.1. Consulting 9.3.2.2. Design & Implementation 9.3.2.3. Support & Maintenance 9.4. Market Attractiveness Analysis by Solution 10. Global Digital Marketing Analytics Market Analysis 2016-2020 and Forecast 2021-2031, by End User 10.1. Introduction / Key Findings 10.2. Historical Market Size (US$ Mn) Analysis By End User, 2016-2020 10.3. Current and Future Market Size (US$ Mn) Analysis and Forecast By End User, 2021-2031 10.3.1. Small & Medium Enterprises 10.3.2. Large Enterprises 10.4. Market Attractiveness Analysis By End User 11. Global Digital Marketing Analytics Market Analysis 2016-2020 and Forecast 2021-2031, by Application 11.1. Introduction / Key Findings 11.2. Historical Market Size (US$ Mn) Analysis By Application, 2016-2020 11.3. Current and Future Market Size (US$ Mn) Analysis and Forecast By Application, 2021-2031 11.3.1. Social Media Marketing 11.3.2. Email Marketing 11.3.3. Content Marketing 11.3.4. SEO Marketing 11.3.5. Pay Per Click Marketing 11.3.6. Video Marketing 11.3.7. Display Marketing 11.4. Market Attractiveness Analysis By Application 12. Digital Marketing Analytics Market Analysis 2016-2020 and Forecast 2021-2031, by Region 12.1. Introduction / Key Findings 12.2. Historical Market Size (US$ Mn) Analysis By Region, 2016 - 2020 12.3. Current and Future Market Size (US$ Mn) Analysis and Forecast By Region, 2021 - 2031 12.3.1. North America 12.3.2. Latin America 12.3.3. Europe 12.3.4. East Asia 12.3.5. South Asia & Pacific 12.3.6. Middle East & Africa 12.4. Market Attractiveness Analysis By Region 13. North America Digital Marketing Analytics Market Analysis 2016-2020 and Forecast 2021-2031 13.1. Introduction 13.2. Historical Market Size (US$ Mn) Trend Analysis By Market Taxonomy, 2016 - 2020 13.3. Current and Future Market Size (US$ Mn) Forecast By Market Taxonomy, 2021 - 2031 13.3.1. By Solution 13.3.2. By End User 13.3.3. By Application 13.3.4. By Country 13.3.4.1. U.S. 13.3.4.2. Canada 13.4. Market Attractiveness Analysis 13.4.1. By Solution 13.4.2. By End User 13.4.3. By Application 13.4.4. By Country 13.5. Key Market Participants - Intensity Mapping 14. Latin America Digital Marketing Analytics Market Analysis 2016-2020 and Forecast 2021-2031 14.1. Introduction 14.2. Historical Market Size (US$ Mn) Trend Analysis By Market Taxonomy, 2016 - 2020 14.3. Current and Future Market Size (US$ Mn) Forecast By Market Taxonomy, 2021 - 2031 14.3.1. By Solution 14.3.2. By End User 14.3.3. By Application 14.3.4. By Country 14.3.4.1. Brazil 14.3.4.2. Mexico 14.3.4.3. Argentina 14.3.4.4. Chile 14.3.4.5. Colombia 14.3.4.6. Peru 14.3.4.7. Rest of Latin America 14.4. Market Attractiveness Analysis 14.4.1. By Solution 14.4.2. By End User 14.4.3. By Application 14.4.4. By Country 14.5. Key Market Participants - Intensity Mapping 15. Europe Digital Marketing Analytics Market Analysis 2016-2020 and Forecast 2021-2031 15.1. Introduction 15.2. Historical Market Size (US$ Mn) Trend Analysis By Market Taxonomy, 2016 - 2020 15.3. Current and Future Market Size (US$ Mn) Forecast By Market Taxonomy, 2021 - 2031 15.3.1. By Solution 15.3.2. By End User 15.3.3. By Application 15.3.4. By Country 15.3.4.1. UK 15.3.4.2. Germany 15.3.4.3. France 15.3.4.4. Italy 15.3.4.5. Spain 15.3.4.6. Benelux 15.3.4.7. Russia 15.3.4.8. Rest of Europe 15.4. Market Attractiveness Analysis 15.4.1. By Solution 15.4.2. By End User 15.4.3. By Application 15.4.4. By Country 15.5. Key Market Participants - Intensity Mapping 16. South Asia & Pacific Digital Marketing Analytics Market Analysis 2016-2020 and Forecast 2021-2031 16.1. Introduction 16.2. Historical Market Size (US$ Mn) Trend Analysis By Market Taxonomy, 2016 - 2020 16.3. Current and Future Market Size (US$ Mn) Forecast By Market Taxonomy, 2021 - 2031 16.3.1. By Solution 16.3.2. By End User 16.3.3. By Application 16.3.4. By Country 16.3.4.1. India 16.3.4.2. Malaysia 16.3.4.3. Indonesia 16.3.4.4. Singapore 16.3.4.5. Australia & New Zealand 16.3.4.6. Rest of South Asia & Pacific 16.4. Market Attractiveness Analysis 16.4.1. By Solution 16.4.2. By End User 16.4.3. By Application 16.4.4. By Country 16.5. Key Market Participants - Intensity Mapping 17. East Asia Digital Marketing Analytics Market Analysis 2016-2020 and Forecast 2021-2031 17.1. Introduction 17.2. Historical Market Size (US$ Mn) Trend Analysis By Market Taxonomy, 2016 - 2020 17.3. Current and Future Market Size (US$ Mn) Forecast By Market Taxonomy, 2021 - 2031 17.3.1. By Solution 17.3.2. By End User 17.3.3. By Application 17.3.4. By Country 17.3.4.1. China 17.3.4.2. Japan 17.3.4.3. South Korea 17.4. Market Attractiveness Analysis 17.4.1. By Solution 17.4.2. By End User 17.4.3. By Application 17.4.4. By Country 17.5. Key Market Participants - Intensity Mapping 18. Middle East and Africa Digital Marketing Analytics Market Analysis 2016-2020 and Forecast 2021-2031 18.1. Introduction 18.2. Historical Market Size (US$ Mn) Trend Analysis By Market Taxonomy, 2016 - 2020 18.3. Current and Future Market Size (US$ Mn) Forecast By Market Taxonomy, 2021 - 2031 18.3.1. By Solution 18.3.2. By End User 18.3.3. By Application 18.3.4. By Country 18.3.4.1. GCC Countries 18.3.4.2. Turkey 18.3.4.3. South Africa 18.3.4.4. North Africa 18.3.4.5. Rest of Middle East & Africa 18.4. Market Attractiveness Analysis 18.4.1. By Solution 18.4.2. By End User 18.4.3. By Application 18.4.4. By Country 18.5. Key Market Participants - Intensity Mapping 19. Key Countries Analysis- Digital Marketing Analytics Market 19.1. U.S. Digital Marketing Analytics Market Opportunity Analysis 19.1.1. By Solution 19.1.2. By End User 19.1.3. By Application 19.2. Canada Digital Marketing Analytics Market Opportunity Analysis 19.2.1. By Solution 19.2.2. By End User 19.2.3. By Application 19.3. Mexico Digital Marketing Analytics Market Opportunity Analysis 19.3.1. By Solution 19.3.2. By End User 19.3.3. By Application 19.4. Brazil Digital Marketing Analytics Market Opportunity Analysis 19.4.1. By Solution 19.4.2. By End User 19.4.3. By Application 19.5. Germany Digital Marketing Analytics Market Opportunity Analysis 19.5.1. By Solution 19.5.2. By End User 19.5.3. By Application 19.6. Italy Digital Marketing Analytics Market Opportunity Analysis 19.6.1. By Solution 19.6.2. By End User 19.6.3. By Application 19.7. France Digital Marketing Analytics Market Opportunity Analysis 19.7.1. By Solution 19.7.2. By End User 19.7.3. By Application 19.8. U.K. Digital Marketing Analytics Market Opportunity Analysis 19.8.1. By Solution 19.8.2. By End User 19.8.3. By Application 19.9. Spain Digital Marketing Analytics Market Opportunity Analysis 19.9.1. By Solution 19.9.2. By End User 19.9.3. By Application 19.10. BENELUX Digital Marketing Analytics Market Opportunity Analysis 19.10.1. By Solution 19.10.2. By End User 19.10.3. By Application 19.11. Russia Digital Marketing Analytics Market Opportunity Analysis 19.11.1. By Solution 19.11.2. By End User 19.11.3. By Application 19.12. China Digital Marketing Analytics Market Opportunity Analysis 19.12.1. By Solution 19.12.2. By End User 19.12.3. By Application 19.13. Japan Digital Marketing Analytics Market Opportunity Analysis 19.13.1. By Solution 19.13.2. By End User 19.13.3. By Application 19.14. South Korea Digital Marketing Analytics Market Opportunity Analysis 19.14.1. By Solution 19.14.2. By End User 19.14.3. By Application 19.15. India Digital Marketing Analytics Market Opportunity Analysis 19.15.1. By Solution 19.15.2. By End User 19.15.3. By Application 19.16. ASEAN Digital Marketing Analytics Market Opportunity Analysis 19.16.1. By Solution 19.16.2. By End User 19.16.3. By Application 19.17. Australia and New Zealand Digital Marketing Analytics Market Opportunity Analysis 19.17.1. By Solution 19.17.2. By End User 19.17.3. By Application 19.18. GCC Countries Digital Marketing Analytics Market Opportunity Analysis 19.18.1. By Solution 19.18.2. By End User 19.18.3. By Application 19.19. Turkey Digital Marketing Analytics Market Opportunity Analysis 19.19.1. By Solution 19.19.2. By End User 19.19.3. By Application 19.20. South Africa Digital Marketing Analytics Market Opportunity Analysis 19.20.1. By Solution 19.20.2. By End User 19.20.3. By Application 20. Competition Analysis 20.1. Dashboard for Major Digital Marketing Analytics Vendors 20.2. Market Shares & Positioning of Major Vendors 20.3. Competition Deep Dive 20.3.1. Adobe Systems Inc. 20.3.1.1. Business Overview 20.3.1.2. Solution Offering 20.3.1.3. Key Financial Outlook (Business Segment/Region) 20.3.1.4. SWOT Analysis 20.3.1.5. Key Strategies 20.3.2. Pega-Systems 20.3.2.1. Business Overview 20.3.2.2. Solution Offering 20.3.2.3. Key Financial Outlook (Business Segment/Region) 20.3.2.4. SWOT Analysis 20.3.2.5. Key Strategies 20.3.3. Teradata Corporation 20.3.3.1. Business Overview 20.3.3.2. Solution Offering 20.3.3.3. Key Financial Outlook (Business Segment/Region) 20.3.3.4. SWOT Analysis 20.3.3.5. Key Strategies 20.3.4. HubSpot 20.3.4.1. Business Overview 20.3.4.2. Solution Offering 20.3.4.3. Key Financial Outlook (Business Segment/Region) 20.3.4.4. SWOT Analysis 20.3.4.5. Key Strategies 20.3.5. Resultics 20.3.5.1. Business Overview 20.3.5.2. Solution Offering 20.3.5.3. Key Financial Outlook (Business Segment/Region) 20.3.5.4. SWOT Analysis 20.3.5.5. Key Strategies 20.3.6. UAWC Agency 20.3.6.1. Business Overview 20.3.6.2. Solution Offering 20.3.6.3. Key Financial Outlook (Business Segment/Region) 20.3.6.4. SWOT Analysis 20.3.6.5. Key Strategies 20.3.7. Ingenia Agency 20.3.7.1. Business Overview 20.3.7.2. Solution Offering 20.3.7.3. Key Financial Outlook (Business Segment/Region) 20.3.7.4. SWOT Analysis 20.3.7.5. Key Strategies 20.3.8. Sherlock Communications 20.3.8.1. Business Overview 20.3.8.2. Solution Offering 20.3.8.3. Key Financial Outlook (Business Segment/Region) 20.3.8.4. SWOT Analysis 20.3.8.5. Key Strategies 20.3.9. Punto Rojo 20.3.9.1. Business Overview 20.3.9.2. Solution Offering 20.3.9.3. Key Financial Outlook (Business Segment/Region) 20.3.9.4. SWOT Analysis 20.3.9.5. Key Strategies 20.3.10. MiWeb 20.3.10.1. Business Overview 20.3.10.2. Solution Offering 20.3.10.3. Key Financial Outlook (Business Segment/Region) 20.3.10.4. SWOT Analysis 20.3.10.5. Key Strategies 20.3.11. Digital Consulting Group 20.3.11.1. Business Overview 20.3.11.2. Solution Offering 20.3.11.3. Key Financial Outlook (Business Segment/Region) 20.3.11.4. SWOT Analysis 20.3.11.5. Key Strategies 20.3.12. Way2net 20.3.12.1. Business Overview 20.3.12.2. Solution Offering 20.3.12.3. Key Financial Outlook (Business Segment/Region) 20.3.12.4. SWOT Analysis 20.3.12.5. Key Strategies 20.3.13. Inside Digital 20.3.13.1. Business Overview 20.3.13.2. Solution Offering 20.3.13.3. Key Financial Outlook (Business Segment/Region) 20.3.13.4. SWOT Analysis 20.3.13.5. Key Strategies 21. Assumptions and Acronyms Used 22. Research Methodology
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Table 01: Global Digital Marketing Analytics Market Value (US$ Mn) Analysis (2016 – 2020) by Solution Table 02: Global Digital Marketing Analytics Market Value (US$ Mn) Analysis (2021 – 2031) by Solution Table 03: Global Digital Marketing Analytics Market Value (US$ Mn) Analysis (2016 – 2020) by End User Table 04: Global Digital Marketing Analytics Market Value (US$ Mn) Analysis (2021 – 2031) by End User Table 05: Global Digital Marketing Analytics Market Value (US$ Mn) Analysis (2016 – 2020) by Application Table 06: Global Digital Marketing Analytics Market Value (US$ Mn) Analysis (2021 – 2031) by Application Table 07: Global Digital Marketing Analytics Market Value (US$ Mn) Analysis (2016 – 2020) by Region Table 08: Global Digital Marketing Analytics Market Value (US$ Mn) Forecast (2021 – 2031) by Region Table 09: North America Digital Marketing Analytics Market Value (US$ Mn) Analysis (2016 – 2020) by Solution Table 10: North America Digital Marketing Analytics Market Value (US$ Mn) Analysis (2021 – 2031) by Solution Table 11: North America Digital Marketing Analytics Market Value (US$ Mn) Analysis (2016 – 2020) by End User Table 12: North America Digital Marketing Analytics Market Value (US$ Mn) Analysis (2021 – 2031) by End User Table 13: North America Digital Marketing Analytics Market Value (US$ Mn) Analysis (2016 – 2020) by Application Table 14: North America Digital Marketing Analytics Market Value (US$ Mn) Analysis (2021 – 2031) by Application Table 15: North America Digital Marketing Analytics Market Value (US$ Mn) Analysis (2016 – 2020) by Country Table 16: North America Digital Marketing Analytics Market Value (US$ Mn) Forecast (2021 – 2031) by Country Table 17: Latin America Digital Marketing Analytics Market Value (US$ Mn) Analysis (2016 – 2020) by Solution Table 18: Latin America Digital Marketing Analytics Market Value (US$ Mn) Analysis (2021 – 2031) by Solution Table 19: Latin America Digital Marketing Analytics Market Value (US$ Mn) Analysis (2016 – 2020) by End User Table 20: Latin America Digital Marketing Analytics Market Value (US$ Mn) Analysis (2021 – 2031) by End User Table 21: Latin America Digital Marketing Analytics Market Value (US$ Mn) Analysis (2016 – 2020) by Application Table 22: Latin America Digital Marketing Analytics Market Value (US$ Mn) Analysis (2021 – 2031) by Application Table 23: Latin America Digital Marketing Analytics Market Value (US$ Mn) Analysis (2016 – 2020) by Country Table 24: Latin America Digital Marketing Analytics Market Value (US$ Mn) Forecast (2021 – 2031) by Country Table 25: Europe Digital Marketing Analytics Market Value (US$ Mn) Analysis (2016 – 2020) by Solution Table 26: Europe Digital Marketing Analytics Market Value (US$ Mn) Analysis (2021 – 2031) by Solution Table 27: Europe Digital Marketing Analytics Market Value (US$ Mn) Analysis (2016 – 2020) by End User Table 28: Europe Digital Marketing Analytics Market Value (US$ Mn) Analysis (2021 – 2031) by End User Table 29: Europe Digital Marketing Analytics Market Value (US$ Mn) Analysis (2016 – 2020) by Application Table 30: Europe Digital Marketing Analytics Market Value (US$ Mn) Analysis (2021 – 2031) by Application Table 31: Europe Digital Marketing Analytics Market Value (US$ Mn) Analysis (2016 – 2020) by Country Table 32: Europe Digital Marketing Analytics Market Value (US$ Mn) Forecast (2021 – 2031) by Country Table 33: South Asia & Pacific Digital Marketing Analytics Market Value (US$ Mn) Analysis (2016 – 2020) by Solution Table 34: South Asia & Pacific Digital Marketing Analytics Market Value (US$ Mn) Analysis (2021 – 2031) by Solution Table 35: South Asia & Pacific Digital Marketing Analytics Market Value (US$ Mn) Analysis (2016 – 2020) by End User Table 36: South Asia & Pacific Digital Marketing Analytics Market Value (US$ Mn) Analysis (2021 – 2031) by End User Table 37: South Asia & Pacific Digital Marketing Analytics Market Value (US$ Mn) Analysis (2016 – 2020) by Application Table 38: South Asia & Pacific Digital Marketing Analytics Market Value (US$ Mn) Analysis (2021 – 2031) by Application Table 39: South Asia & Pacific Digital Marketing Analytics Market Value (US$ Mn) Analysis (2016 – 2020) by Country Table 40: South Asia & Pacific Digital Marketing Analytics Market Value (US$ Mn) Forecast (2021 – 2031) by Country Table 41: East Asia Digital Marketing Analytics Market Value (US$ Mn) Analysis (2016 – 2020) by Solution Table 42: East Asia Digital Marketing Analytics Market Value (US$ Mn) Analysis (2021 – 2031) by Solution Table 43: East Asia Digital Marketing Analytics Market Value (US$ Mn) Analysis (2016 – 2020) by End User Table 44: East Asia Digital Marketing Analytics Market Value (US$ Mn) Analysis (2021 – 2031) by End User Table 45: East Asia Digital Marketing Analytics Market Value (US$ Mn) Analysis (2016 – 2020) by Application Table 46: East Asia Digital Marketing Analytics Market Value (US$ Mn) Analysis (2021 – 2031) by Application Table 47: East Asia Digital Marketing Analytics Market Value (US$ Mn) Analysis (2016 – 2020) by Country Table 48: East Asia Digital Marketing Analytics Market Value (US$ Mn) Forecast (2021 – 2031) by Country Table 49: Middle East & Africa Digital Marketing Analytics Market Value (US$ Mn) Analysis (2016 – 2020) by Solution Table 50: Middle East & Africa Digital Marketing Analytics Market Value (US$ Mn) Analysis (2021 – 2031) by Solution Table 51: Middle East & Africa Digital Marketing Analytics Market Value (US$ Mn) Analysis (2016 – 2020) by End User Table 52: Middle East & Africa Digital Marketing Analytics Market Value (US$ Mn) Analysis (2021 – 2031) by End User Table 53: Middle East & Africa Digital Marketing Analytics Market Value (US$ Mn) Analysis (2016 – 2020) by Application Table 54: Middle East & Africa Digital Marketing Analytics Market Value (US$ Mn) Analysis (2021 – 2031) by Application Table 55: Middle East & Africa Digital Marketing Analytics Market Value (US$ Mn) Analysis (2016 – 2020) by Country Table 56: Middle East & Africa Digital Marketing Analytics Market Value (US$ Mn) Forecast (2021 – 2031) by Country
Figure 01: Global Digital Marketing Analytics Market Size (US$ Mn) and Y-o-Y Growth Rate from 2021-2031 Figure 02: Global Digital Marketing Analytics Market Size and Y-o-Y Growth Rate from 2021-2031 Figure 03: Global Digital Marketing Analytics Market Value (US$ Mn), 2016-2020 Figure 04: Global Digital Marketing Analytics Market Value (US$ Mn), 2021-2031 Figure 05: Global Digital Marketing Analytics Market Value Share Analysis (2021 – 2031) by Solution Figure 06: Global Digital Marketing Analytics Market Value Y-o-Y Growth Trend Analysis (2019 – 2031) by Solution Figure 07: Global Digital Marketing Analytics Market Attractiveness by Solution Figure 08: Global Digital Marketing Analytics Market Value Share Analysis (2021 – 2031) by End User Figure 09: Global Digital Marketing Analytics Market Value Y-o-Y Growth Trend Analysis (2019 – 2031) by End User Figure 10: Global Digital Marketing Analytics Market Attractiveness by End User Figure 11: Global Digital Marketing Analytics Market Value Share Analysis (2021 – 2031) by Application Figure 12: Global Digital Marketing Analytics Market Value Y-o-Y Growth Trend Analysis (2019 – 2031) by Application Figure 13: Global Digital Marketing Analytics Market Attractiveness by Application Figure 14: Global Digital Marketing Analytics Market Value Share Analysis (2021 – 2031) by Region Figure 15: Global Digital Marketing Analytics Market Value Y-o-Y Growth Trend Analysis (2019 – 2031) by Region Figure 16: Global Digital Marketing Analytics Market Attractiveness by Region Figure 17: North America Digital Marketing Analytics Market Absolute $ Opportunity (US$ Mn), 2016 – 2031 Figure 18: Latin America Digital Marketing Analytics Market Absolute $ Opportunity (US$ Mn), 2016 – 2031 Figure 19: Europe Digital Marketing Analytics Market Absolute $ Opportunity (US$ Mn), 2016 – 2031 Figure 20: South Asia & Pacific Digital Marketing Analytics Market Absolute $ Opportunity (US$ Mn), 2016 – 2031 Figure 21: East Asia Digital Marketing Analytics Market Absolute $ Opportunity (US$ Mn), 2016 – 2031 Figure 22: Middle East & Africa Digital Marketing Analytics Market Absolute $ Opportunity (US$ Mn), 2016 – 2031 Figure 23: North America Digital Marketing Analytics Market Value (US$ Mn), 2016-2020 Figure 24: North America Digital Marketing Analytics Market Value (US$ Mn), 2021-2031 Figure 25: North America Digital Marketing Analytics Market Value Share Analysis (2021 – 2031) by Solution Figure 26: North America Digital Marketing Analytics Market Value Y-o-Y Growth Trend Analysis (2019 – 2031) by Solution Figure 27: North America Digital Marketing Analytics Market Attractiveness by Solution Figure 28: North America Digital Marketing Analytics Market Value Share Analysis (2021 – 2031) by End User Figure 29: North America Digital Marketing Analytics Market Value Y-o-Y Growth Trend Analysis (2019 – 2031) by End User Figure 30: North America Digital Marketing Analytics Market Attractiveness by End User Figure 31: North America Digital Marketing Analytics Market Value Share Analysis (2021 – 2031) by Application Figure 32: North America Digital Marketing Analytics Market Value Y-o-Y Growth Trend Analysis (2019 – 2031) by Application Figure 33: North America Digital Marketing Analytics Market Attractiveness by Application Figure 34: North America Digital Marketing Analytics Market Value Share Analysis (2021 – 2031) by Country Figure 35: North America Digital Marketing Analytics Market Value Y-o-Y Growth Trend Analysis (2019 – 2031) by Country Figure 36: North America Digital Marketing Analytics Market Attractiveness by Country Figure 37: U.S. Digital Marketing Analytics Market Absolute $ Opportunity (US$ Mn), 2016 – 2031 Figure 38: Canada Digital Marketing Analytics Market Absolute $ Opportunity (US$ Mn), 2016 – 2031 Figure 39: Latin America Digital Marketing Analytics Market Value (US$ Mn), 2016-2020 Figure 40: Latin America Digital Marketing Analytics Market Value (US$ Mn), 2021-2031 Figure 41: Latin America Digital Marketing Analytics Market Value Share Analysis (2021 – 2031) by Solution Figure 42: Latin America Digital Marketing Analytics Market Value Y-o-Y Growth Trend Analysis (2019 – 2031) by Solution Figure 43: Latin America Digital Marketing Analytics Market Attractiveness by Solution Figure 44: Latin America Digital Marketing Analytics Market Value Share Analysis (2021 – 2031) by End User Figure 45: Latin America Digital Marketing Analytics Market Value Y-o-Y Growth Trend Analysis (2019 – 2031) by End User Figure 46: Latin America Digital Marketing Analytics Market Attractiveness by End User Figure 47: Latin America Digital Marketing Analytics Market Value Share Analysis (2021 – 2031) by Application Figure 48: Latin America Digital Marketing Analytics Market Value Y-o-Y Growth Trend Analysis (2019 – 2031) by Application Figure 49: Latin America Digital Marketing Analytics Market Attractiveness by Application Figure 50: Latin America Digital Marketing Analytics Market Value Share Analysis (2021 – 2031) by Country Figure 51: Latin America Digital Marketing Analytics Market Value Y-o-Y Growth Trend Analysis (2019 – 2031) by Country Figure 52: Latin America Digital Marketing Analytics Market Attractiveness by Country Figure 53: Brazil Digital Marketing Analytics Market Absolute $ Opportunity (US$ Mn), 2016 – 2031 Figure 54: Mexico Digital Marketing Analytics Market Absolute $ Opportunity (US$ Mn), 2016 – 2031 Figure 55: Argentina Digital Marketing Analytics Market Absolute $ Opportunity (US$ Mn), 2016 – 2031 Figure 56: Chile Digital Marketing Analytics Market Absolute $ Opportunity (US$ Mn), 2016 – 2031 Figure 57: Colombia Digital Marketing Analytics Market Absolute $ Opportunity (US$ Mn), 2016 – 2031 Figure 58: Peru Digital Marketing Analytics Market Absolute $ Opportunity (US$ Mn), 2016 – 2031 Figure 59: Rest of Latin America Digital Marketing Analytics Market Absolute $ Opportunity (US$ Mn), 2016 – 2031 Figure 60: Europe Digital Marketing Analytics Market Value (US$ Mn), 2016-2020 Figure 61: Europe Digital Marketing Analytics Market Value (US$ Mn), 2021-2031 Figure 62: Europe Digital Marketing Analytics Market Value Share Analysis (2021 – 2031) by Solution Figure 63: Europe Digital Marketing Analytics Market Value Y-o-Y Growth Trend Analysis (2019 – 2031) by Solution Figure 64: Europe Digital Marketing Analytics Market Attractiveness by Solution Figure 65: Europe Digital Marketing Analytics Market Value Share Analysis (2021 – 2031) by End User Figure 66: Europe Digital Marketing Analytics Market Value Y-o-Y Growth Trend Analysis (2019 – 2031) by End User Figure 67: Europe Digital Marketing Analytics Market Attractiveness by End User Figure 68: Europe Digital Marketing Analytics Market Value Share Analysis (2021 – 2031) by Application Figure 69: Europe Digital Marketing Analytics Market Value Y-o-Y Growth Trend Analysis (2019 – 2031) by Application Figure 70: Europe Digital Marketing Analytics Market Attractiveness by Application Figure 71: Europe Digital Marketing Analytics Market Value Share Analysis (2021 – 2031) by Country Figure 72: Europe Digital Marketing Analytics Market Value Y-o-Y Growth Trend Analysis (2019 – 2031) by Country Figure 73: Europe Digital Marketing Analytics Market Attractiveness by Country Figure 74: Germany Digital Marketing Analytics Market Absolute $ Opportunity (US$ Mn), 2016 – 2031 Figure 75: Italy Digital Marketing Analytics Market Absolute $ Opportunity (US$ Mn), 2016 – 2031 Figure 76: France Digital Marketing Analytics Market Absolute $ Opportunity (US$ Mn), 2016 – 2031 Figure 77: U.K. Digital Marketing Analytics Market Absolute $ Opportunity (US$ Mn), 2016 – 2031 Figure 78: Spain Digital Marketing Analytics Market Absolute $ Opportunity (US$ Mn), 2016 – 2031 Figure 79: BENELUX Digital Marketing Analytics Market Absolute $ Opportunity (US$ Mn), 2016 – 2031 Figure 80: Russia Digital Marketing Analytics Market Absolute $ Opportunity (US$ Mn), 2016 – 2031 Figure 81: Rest of Europe Digital Marketing Analytics Market Absolute $ Opportunity (US$ Mn), 2016 – 2031 Figure 82: South Asia & Pacific Digital Marketing Analytics Market Value (US$ Mn), 2016-2020 Figure 83: South Asia & Pacific Digital Marketing Analytics Market Value (US$ Mn), 2021-2031 Figure 84: South Asia & Pacific Digital Marketing Analytics Market Value Share Analysis (2021 – 2031) by Solution Figure 85: South Asia & Pacific Digital Marketing Analytics Market Value Y-o-Y Growth Trend Analysis (2019 – 2031) by Solution Figure 86: South Asia & Pacific Digital Marketing Analytics Market Attractiveness by Solution Figure 87: South Asia & Pacific Digital Marketing Analytics Market Value Share Analysis (2021 – 2031) by End User Figure 88: South Asia & Pacific Digital Marketing Analytics Market Value Y-o-Y Growth Trend Analysis (2019 – 2031) by End User Figure 89: South Asia & Pacific Digital Marketing Analytics Market Attractiveness by End User Figure 90: South Asia & Pacific Digital Marketing Analytics Market Value Share Analysis (2021 – 2031) by Application Figure 91: South Asia & Pacific Digital Marketing Analytics Market Value Y-o-Y Growth Trend Analysis (2019 – 2031) by Application Figure 92: South Asia & Pacific Digital Marketing Analytics Market Attractiveness by Application Figure 93: South Asia & Pacific Digital Marketing Analytics Market Value Share Analysis (2021 – 2031) by Country Figure 94: South Asia & Pacific Digital Marketing Analytics Market Value Y-o-Y Growth Trend Analysis (2019 – 2031) by Country Figure 95: South Asia & Pacific Digital Marketing Analytics Market Attractiveness by Country Figure 96: India Digital Marketing Analytics Market Absolute $ Opportunity (US$ Mn), 2016 – 2031 Figure 97: Malaysia Digital Marketing Analytics Market Absolute $ Opportunity (US$ Mn), 2016 – 2031 Figure 98: Indonesia Digital Marketing Analytics Market Absolute $ Opportunity (US$ Mn), 2016 – 2031 Figure 99: Singapore Digital Marketing Analytics Market Absolute $ Opportunity (US$ Mn), 2016 – 2031 Figure 100: Australia & New Zealand Digital Marketing Analytics Market Absolute $ Opportunity (US$ Mn), 2016 – 2031 Figure 101: Rest of South Asia & Pacific Digital Marketing Analytics Market Absolute $ Opportunity (US$ Mn), 2016 – 2031 Figure 102: East Asia Digital Marketing Analytics Market Value (US$ Mn), 2016-2020 Figure 103: East Asia Digital Marketing Analytics Market Value (US$ Mn), 2021-2031 Figure 104: East Asia Digital Marketing Analytics Market Value Share Analysis (2021 – 2031) by Solution Figure 105: East Asia Digital Marketing Analytics Market Value Y-o-Y Growth Trend Analysis (2019 – 2031) by Solution Figure 106: East Asia Digital Marketing Analytics Market Attractiveness by Solution Figure 107: East Asia Digital Marketing Analytics Market Value Share Analysis (2021 – 2031) by End User Figure 108: East Asia Digital Marketing Analytics Market Value Y-o-Y Growth Trend Analysis (2019 – 2031) by End User Figure 109: East Asia Digital Marketing Analytics Market Attractiveness by End User Figure 110: East Asia Digital Marketing Analytics Market Value Share Analysis (2021 – 2031) by Application Figure 111: East Asia Digital Marketing Analytics Market Value Y-o-Y Growth Trend Analysis (2019 – 2031) by Application Figure 112: East Asia Digital Marketing Analytics Market Attractiveness by Application Figure 113: East Asia Digital Marketing Analytics Market Value Share Analysis (2021 – 2031) by Country Figure 114: East Asia Digital Marketing Analytics Market Value Y-o-Y Growth Trend Analysis (2019 – 2031) by Country Figure 115: East Asia Digital Marketing Analytics Market Attractiveness by Country Figure 116: China Digital Marketing Analytics Market Absolute $ Opportunity (US$ Mn), 2016 – 2031 Figure 117: Japan Digital Marketing Analytics Market Absolute $ Opportunity (US$ Mn), 2016 – 2031 Figure 118: South Korea Digital Marketing Analytics Market Absolute $ Opportunity (US$ Mn), 2016 – 2031 Figure 119: Middle East & Africa Digital Marketing Analytics Market Value (US$ Mn), 2016-2020 Figure 120: Middle East & Africa Digital Marketing Analytics Market Value (US$ Mn), 2021-2031 Figure 121: Middle East & Africa Digital Marketing Analytics Market Value Share Analysis (2021 – 2031) by Solution Figure 122: Middle East & Africa Digital Marketing Analytics Market Value Y-o-Y Growth Trend Analysis (2019 – 2031) by Solution Figure 123: Middle East & Africa Digital Marketing Analytics Market Attractiveness by Solution Figure 124: Middle East & Africa Digital Marketing Analytics Market Value Share Analysis (2021 – 2031) by End User Figure 125: Middle East & Africa Digital Marketing Analytics Market Value Y-o-Y Growth Trend Analysis (2019 – 2031) by End User Figure 126: Middle East & Africa Digital Marketing Analytics Market Attractiveness by End User Figure 127: Middle East & Africa Digital Marketing Analytics Market Value Share Analysis (2021 – 2031) by Application Figure 128: Middle East & Africa Digital Marketing Analytics Market Value Y-o-Y Growth Trend Analysis (2019 – 2031) by Application Figure 129: Middle East & Africa Digital Marketing Analytics Market Attractiveness by Application Figure 130: Middle East & Africa Digital Marketing Analytics Market Value Share Analysis (2021 – 2031) by Country Figure 131: Middle East & Africa Digital Marketing Analytics Market Value Y-o-Y Growth Trend Analysis (2019 – 2031) by Country Figure 132: Middle East & Africa Digital Marketing Analytics Market Attractiveness by Country Figure 133: GCC Countries Digital Marketing Analytics Market Absolute $ Opportunity (US$ Mn), 2016 – 2031 Figure 134: Turkey Digital Marketing Analytics Market Absolute $ Opportunity (US$ Mn), 2016 – 2031 Figure 135: Northern Africa Digital Marketing Analytics Market Absolute $ Opportunity (US$ Mn), 2016 – 2031 Figure 136: South Africa Digital Marketing Analytics Market Absolute $ Opportunity (US$ Mn), 2016 – 2031 Figure 137: Rest of MEA Digital Marketing Analytics Market Absolute $ Opportunity (US$ Mn), 2016 – 2031
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