Market Players Capitalize on Content Marketing and Social Media Marketing
Content marketing has become a preferable way for businesses and brands to reach and engage their primary audience, thereby boosting their bottom lines. Market players are thus capitalizing on content marketing for outsized returns, where they would glean around US$ 2 Bn by 2029. Social media platforms such as Facebook, and Instagram offer lucrative opportunities for businesses to promote their services or products. As nearly half of the global population uses social media, market incumbents’ businesses are also driving their attention toward social media marketing.
East Asia to Emerge as Hub of Growth Opportunities
North America currently fetches a lion’s share of stakeholders’ investments in digital marketing analytics market. Being a ground zero of digital disruptions, market players are providing monthly-based subscriptions to small- and medium-scale enterprises in the region.
East Asia, on the other hand, houses majority of world’s smartphone and social media users. Rising preference for online shopping, and surging internet penetration, especially in countries such as China, and India, are driving the regional digital marketing analytics market. FMI further reveals that East Asia’s market will outpace that in North America in 2022.
Integrated Digital Marketing Analytics to Shape Future Outlook
Growing prevalence of connected devices and gadgets such as smartphones, laptops, tablets and wearable devices is accenting the need for integrated digital marketing analytics solution to organize data across multiple devices. The technology tracks user sentiments across multitude of devices and helps deliver highly personalized customer experience. For instance, healthcare service providers provide customized advertisement to users connected with a smartphone and wearable device that is designed for fitness purposes, based on real-time metrics.
How Growth will Unfold
The need to reach customers across various touchpoints, increase digital marketing investment, especially in mobile platforms, and incorporate analytics solutions to measure the efficiency of digital marketing investments is mutual among both, large enterprises, and small and medium-sized enterprises (SMEs). While the former has been the conventional end-user of digital marketing analytics, emergence of subscription-based models in the same is significantly attracting the latter. Although SMEs exhibit faster adoption rate, market players continue to reap substantial revenues from large enterprises.
DIGITAL MARKETING ANALYTICS MARKET TAXONOMY
The global digital marketing analytics market is segmented in detail to cover every aspect of the market and present complete market intelligence to the reader.
Solution
- Software
- Services
- Consulting
- Design & Implementation
- Support & Maintenance
Application
- Social Media Marketing
- Email Marketing
- SEO Marketing
- Pay Per Click Marketing
- Content Marketing
- Video Marketing
- Display Marketing
End User
- Large Enterprises
- Small and Medium Enterprises
Region
- North America
- Latin America
- Europe
- East Asia
- South Asia and Pacific
- Middle East & Africa
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by - Sudip Saha, Managing Director and Co-Founder of Future Market Insights
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