With a major chunk of the world’s population relying on the Internet for their day-to-day operations and spending, digital marketing is rapidly gaining prominence, especially in businesses with the B2C model. This has taken the digital marketing analytics market’s expected valuation to a staggering USD 6,979.7 million for 2024.
Dedicated teams in corporations, institutes, and certifications associated with digital marketing analytics have also bolstered market growth in recent times.
The integration of artificial intelligence and cloud-based platforms has also contributed to the market’s growth. These platforms not only make operations easy and fast but also provide reliable recommendations to business owners about their marketing campaigns.
These features have indeed increased the adoption of digital marketing analytics platforms and the market is slated to grow at an outstanding CAGR of 18.30% through 2034.
The post-pandemic economic recovery in emerging countries has facilitated the growth of an enormous number of start-ups and small-scale organizations.
This consumer group is leveraging the full potential of digital marketing platforms not just to gain a wider consumer base but also to market their product offerings and influence sales. All these factors are collectively responsible for pushing this valuation to USD 37,470.04 million by the end of 2034.
| Attributes | Details |
|---|---|
| Market Value for 2024 | USD 6,979.7 million |
| Projected Market Value for 2034 | USD 37,470.04 million |
| Value-based CAGR of the Market for 2024 to 2034 | 18.30% |
Digital marketing is analyzed through various platforms, such as software, services, consultations, etc. Among these, digital marketing analytics software is expected to take the majority share of 73.70% of the market in 2024.
| Attributes | Details |
|---|---|
| Solution | Software |
| Market Share (2024) | 73.70% |
Digital marketing analytics solutions are used by both, small-scale as well as large enterprises. Based on end users, the large enterprise consumer base is anticipated to hold a market share of 64.70% in 2024.
| Attributes | Details |
|---|---|
| End User | Large Enterprises |
| Market Share (2024) | 64.70% |
| Countries | CAGR (2024 to 2034) |
|---|---|
| China | 20.40% |
| The United States | 18.30% |
| Australia and New Zealand | 14.40% |
| Japan | 13.80% |
| Germany | 12.60% |
The Chinese digital marketing analytics market is a promising one. It is slated to grow at a CAGR of 20.40% through 2034.
Various social media platforms such as Instagram, Meta, Twitter, etc., are still banned in China. This is why digital marketing analytics solutions providers in the country have to target their audiences on Xiaohongshu, a Chinese lifestyle application that is not only gaining prominence among domestic consumers but also among the Chinese diaspora situated abroad.
Numerous international brands, such as Louis Vuitton, Dior, Gucci, Prada, Celine, and Balenciaga, have also turned to digital marketing platforms to make their presence stand out on Xiaohongshu.
The United States is a lucrative country in this market. The market is penned in to grow at a CAGR of 18.30% through 2034.
The United States is blessed with a multitude of social media and IT companies that provide digital marketing analytics such as Google Analytics, Adobe Analytics, HubSpot Analytics, etc. These companies already have a strong consumer base due to their prolonged presence in the industry.
Besides this, the United States population is very tech-savvy and consumers are influenced by virtual marketing, which is in turn leveraged by these platforms.
The future of the Australian and New Zealand digital marketing analytics market also looks very bright. The market is slated to grow at a CAGR of 14.40% through 2034 in the countries.
Companies in Australia are using artificial intelligence to increase the overall efficiency of marketing analytics. For instance, in November 2023, Ground Control Data unveiled Mevo, an AI tool for media buying, in partnership with Marketing Evolution. Phil Zohrab, the managing director, emphasized its potential to disrupt the field. Mevo promises quicker model building and improved campaign effectiveness, with significant reductions in cost per conversion.
The Japanese digital marketing analytics market is slated to grow at a CAGR of 13.80% for the forecasted period.
Japan has always been welcoming new technologies. Japanese companies were also one of the very first to have implemented digital marketing platforms for expanding their consumer base not just within the country but also internationally.
The adoption of digital marketing platforms by businesses in Japan is also attributed to the humongous number of tech-savvy consumers in the country.
The German market is also very likely to flourish in the coming years. It is slated to grow at a CAGR of 12.60% through 2034.
Just like other European economies, Germany, in the last few years, has also been going through a period of increased digitization. Businesses are increasingly shifting toward digital platforms and channels. This has created a conducive environment for digital marketing analytics providers in Germany.
The market is still in its nascent stages, with a very nominal number of market players dominating globally. The majority share of market valuation is shared among the top few. With time and tide, the market is expected to become more mature.
It has also been observed that mergers and acquisitions in this market are quite common as brands try to take advantage of each other’s expertise.
Recent Developments
Table 1: Global Market Value (US$ Million) Forecast by Region, 2019 to 2034
Table 2: Global Market Value (US$ Million) Forecast by Solution, 2019 to 2034
Table 3: Global Market Value (US$ Million) Forecast by Organization Size, 2019 to 2034
Table 4: Global Market Value (US$ Million) Forecast by Application, 2019 to 2034
Table 5: North America Market Value (US$ Million) Forecast by Country, 2019 to 2034
Table 6: North America Market Value (US$ Million) Forecast by Solution, 2019 to 2034
Table 7: North America Market Value (US$ Million) Forecast by Organization Size, 2019 to 2034
Table 8: North America Market Value (US$ Million) Forecast by Application, 2019 to 2034
Table 9: Latin America Market Value (US$ Million) Forecast by Country, 2019 to 2034
Table 10: Latin America Market Value (US$ Million) Forecast by Solution, 2019 to 2034
Table 11: Latin America Market Value (US$ Million) Forecast by Organization Size, 2019 to 2034
Table 12: Latin America Market Value (US$ Million) Forecast by Application, 2019 to 2034
Table 13: Western Europe Market Value (US$ Million) Forecast by Country, 2019 to 2034
Table 14: Western Europe Market Value (US$ Million) Forecast by Solution, 2019 to 2034
Table 15: Western Europe Market Value (US$ Million) Forecast by Organization Size, 2019 to 2034
Table 16: Western Europe Market Value (US$ Million) Forecast by Application, 2019 to 2034
Table 17: Eastern Europe Market Value (US$ Million) Forecast by Country, 2019 to 2034
Table 18: Eastern Europe Market Value (US$ Million) Forecast by Solution, 2019 to 2034
Table 19: Eastern Europe Market Value (US$ Million) Forecast by Organization Size, 2019 to 2034
Table 20: Eastern Europe Market Value (US$ Million) Forecast by Application, 2019 to 2034
Table 21: South Asia and Pacific Market Value (US$ Million) Forecast by Country, 2019 to 2034
Table 22: South Asia and Pacific Market Value (US$ Million) Forecast by Solution, 2019 to 2034
Table 23: South Asia and Pacific Market Value (US$ Million) Forecast by Organization Size, 2019 to 2034
Table 24: South Asia and Pacific Market Value (US$ Million) Forecast by Application, 2019 to 2034
Table 25: East Asia Market Value (US$ Million) Forecast by Country, 2019 to 2034
Table 26: East Asia Market Value (US$ Million) Forecast by Solution, 2019 to 2034
Table 27: East Asia Market Value (US$ Million) Forecast by Organization Size, 2019 to 2034
Table 28: East Asia Market Value (US$ Million) Forecast by Application, 2019 to 2034
Table 29: Middle East and Africa Market Value (US$ Million) Forecast by Country, 2019 to 2034
Table 30: Middle East and Africa Market Value (US$ Million) Forecast by Solution, 2019 to 2034
Table 31: Middle East and Africa Market Value (US$ Million) Forecast by Organization Size, 2019 to 2034
Table 32: Middle East and Africa Market Value (US$ Million) Forecast by Application, 2019 to 2034
Figure 1: Global Market Value (US$ Million) by Solution, 2024 to 2034
Figure 2: Global Market Value (US$ Million) by Organization Size, 2024 to 2034
Figure 3: Global Market Value (US$ Million) by Application, 2024 to 2034
Figure 4: Global Market Value (US$ Million) by Region, 2024 to 2034
Figure 5: Global Market Value (US$ Million) Analysis by Region, 2019 to 2034
Figure 6: Global Market Value Share (%) and BPS Analysis by Region, 2024 to 2034
Figure 7: Global Market Y-o-Y Growth (%) Projections by Region, 2024 to 2034
Figure 8: Global Market Value (US$ Million) Analysis by Solution, 2019 to 2034
Figure 9: Global Market Value Share (%) and BPS Analysis by Solution, 2024 to 2034
Figure 10: Global Market Y-o-Y Growth (%) Projections by Solution, 2024 to 2034
Figure 11: Global Market Value (US$ Million) Analysis by Organization Size, 2019 to 2034
Figure 12: Global Market Value Share (%) and BPS Analysis by Organization Size, 2024 to 2034
Figure 13: Global Market Y-o-Y Growth (%) Projections by Organization Size, 2024 to 2034
Figure 14: Global Market Value (US$ Million) Analysis by Application, 2019 to 2034
Figure 15: Global Market Value Share (%) and BPS Analysis by Application, 2024 to 2034
Figure 16: Global Market Y-o-Y Growth (%) Projections by Application, 2024 to 2034
Figure 17: Global Market Attractiveness by Solution, 2024 to 2034
Figure 18: Global Market Attractiveness by Organization Size, 2024 to 2034
Figure 19: Global Market Attractiveness by Application, 2024 to 2034
Figure 20: Global Market Attractiveness by Region, 2024 to 2034
Figure 21: North America Market Value (US$ Million) by Solution, 2024 to 2034
Figure 22: North America Market Value (US$ Million) by Organization Size, 2024 to 2034
Figure 23: North America Market Value (US$ Million) by Application, 2024 to 2034
Figure 24: North America Market Value (US$ Million) by Country, 2024 to 2034
Figure 25: North America Market Value (US$ Million) Analysis by Country, 2019 to 2034
Figure 26: North America Market Value Share (%) and BPS Analysis by Country, 2024 to 2034
Figure 27: North America Market Y-o-Y Growth (%) Projections by Country, 2024 to 2034
Figure 28: North America Market Value (US$ Million) Analysis by Solution, 2019 to 2034
Figure 29: North America Market Value Share (%) and BPS Analysis by Solution, 2024 to 2034
Figure 30: North America Market Y-o-Y Growth (%) Projections by Solution, 2024 to 2034
Figure 31: North America Market Value (US$ Million) Analysis by Organization Size, 2019 to 2034
Figure 32: North America Market Value Share (%) and BPS Analysis by Organization Size, 2024 to 2034
Figure 33: North America Market Y-o-Y Growth (%) Projections by Organization Size, 2024 to 2034
Figure 34: North America Market Value (US$ Million) Analysis by Application, 2019 to 2034
Figure 35: North America Market Value Share (%) and BPS Analysis by Application, 2024 to 2034
Figure 36: North America Market Y-o-Y Growth (%) Projections by Application, 2024 to 2034
Figure 37: North America Market Attractiveness by Solution, 2024 to 2034
Figure 38: North America Market Attractiveness by Organization Size, 2024 to 2034
Figure 39: North America Market Attractiveness by Application, 2024 to 2034
Figure 40: North America Market Attractiveness by Country, 2024 to 2034
Figure 41: Latin America Market Value (US$ Million) by Solution, 2024 to 2034
Figure 42: Latin America Market Value (US$ Million) by Organization Size, 2024 to 2034
Figure 43: Latin America Market Value (US$ Million) by Application, 2024 to 2034
Figure 44: Latin America Market Value (US$ Million) by Country, 2024 to 2034
Figure 45: Latin America Market Value (US$ Million) Analysis by Country, 2019 to 2034
Figure 46: Latin America Market Value Share (%) and BPS Analysis by Country, 2024 to 2034
Figure 47: Latin America Market Y-o-Y Growth (%) Projections by Country, 2024 to 2034
Figure 48: Latin America Market Value (US$ Million) Analysis by Solution, 2019 to 2034
Figure 49: Latin America Market Value Share (%) and BPS Analysis by Solution, 2024 to 2034
Figure 50: Latin America Market Y-o-Y Growth (%) Projections by Solution, 2024 to 2034
Figure 51: Latin America Market Value (US$ Million) Analysis by Organization Size, 2019 to 2034
Figure 52: Latin America Market Value Share (%) and BPS Analysis by Organization Size, 2024 to 2034
Figure 53: Latin America Market Y-o-Y Growth (%) Projections by Organization Size, 2024 to 2034
Figure 54: Latin America Market Value (US$ Million) Analysis by Application, 2019 to 2034
Figure 55: Latin America Market Value Share (%) and BPS Analysis by Application, 2024 to 2034
Figure 56: Latin America Market Y-o-Y Growth (%) Projections by Application, 2024 to 2034
Figure 57: Latin America Market Attractiveness by Solution, 2024 to 2034
Figure 58: Latin America Market Attractiveness by Organization Size, 2024 to 2034
Figure 59: Latin America Market Attractiveness by Application, 2024 to 2034
Figure 60: Latin America Market Attractiveness by Country, 2024 to 2034
Figure 61: Western Europe Market Value (US$ Million) by Solution, 2024 to 2034
Figure 62: Western Europe Market Value (US$ Million) by Organization Size, 2024 to 2034
Figure 63: Western Europe Market Value (US$ Million) by Application, 2024 to 2034
Figure 64: Western Europe Market Value (US$ Million) by Country, 2024 to 2034
Figure 65: Western Europe Market Value (US$ Million) Analysis by Country, 2019 to 2034
Figure 66: Western Europe Market Value Share (%) and BPS Analysis by Country, 2024 to 2034
Figure 67: Western Europe Market Y-o-Y Growth (%) Projections by Country, 2024 to 2034
Figure 68: Western Europe Market Value (US$ Million) Analysis by Solution, 2019 to 2034
Figure 69: Western Europe Market Value Share (%) and BPS Analysis by Solution, 2024 to 2034
Figure 70: Western Europe Market Y-o-Y Growth (%) Projections by Solution, 2024 to 2034
Figure 71: Western Europe Market Value (US$ Million) Analysis by Organization Size, 2019 to 2034
Figure 72: Western Europe Market Value Share (%) and BPS Analysis by Organization Size, 2024 to 2034
Figure 73: Western Europe Market Y-o-Y Growth (%) Projections by Organization Size, 2024 to 2034
Figure 74: Western Europe Market Value (US$ Million) Analysis by Application, 2019 to 2034
Figure 75: Western Europe Market Value Share (%) and BPS Analysis by Application, 2024 to 2034
Figure 76: Western Europe Market Y-o-Y Growth (%) Projections by Application, 2024 to 2034
Figure 77: Western Europe Market Attractiveness by Solution, 2024 to 2034
Figure 78: Western Europe Market Attractiveness by Organization Size, 2024 to 2034
Figure 79: Western Europe Market Attractiveness by Application, 2024 to 2034
Figure 80: Western Europe Market Attractiveness by Country, 2024 to 2034
Figure 81: Eastern Europe Market Value (US$ Million) by Solution, 2024 to 2034
Figure 82: Eastern Europe Market Value (US$ Million) by Organization Size, 2024 to 2034
Figure 83: Eastern Europe Market Value (US$ Million) by Application, 2024 to 2034
Figure 84: Eastern Europe Market Value (US$ Million) by Country, 2024 to 2034
Figure 85: Eastern Europe Market Value (US$ Million) Analysis by Country, 2019 to 2034
Figure 86: Eastern Europe Market Value Share (%) and BPS Analysis by Country, 2024 to 2034
Figure 87: Eastern Europe Market Y-o-Y Growth (%) Projections by Country, 2024 to 2034
Figure 88: Eastern Europe Market Value (US$ Million) Analysis by Solution, 2019 to 2034
Figure 89: Eastern Europe Market Value Share (%) and BPS Analysis by Solution, 2024 to 2034
Figure 90: Eastern Europe Market Y-o-Y Growth (%) Projections by Solution, 2024 to 2034
Figure 91: Eastern Europe Market Value (US$ Million) Analysis by Organization Size, 2019 to 2034
Figure 92: Eastern Europe Market Value Share (%) and BPS Analysis by Organization Size, 2024 to 2034
Figure 93: Eastern Europe Market Y-o-Y Growth (%) Projections by Organization Size, 2024 to 2034
Figure 94: Eastern Europe Market Value (US$ Million) Analysis by Application, 2019 to 2034
Figure 95: Eastern Europe Market Value Share (%) and BPS Analysis by Application, 2024 to 2034
Figure 96: Eastern Europe Market Y-o-Y Growth (%) Projections by Application, 2024 to 2034
Figure 97: Eastern Europe Market Attractiveness by Solution, 2024 to 2034
Figure 98: Eastern Europe Market Attractiveness by Organization Size, 2024 to 2034
Figure 99: Eastern Europe Market Attractiveness by Application, 2024 to 2034
Figure 100: Eastern Europe Market Attractiveness by Country, 2024 to 2034
Figure 101: South Asia and Pacific Market Value (US$ Million) by Solution, 2024 to 2034
Figure 102: South Asia and Pacific Market Value (US$ Million) by Organization Size, 2024 to 2034
Figure 103: South Asia and Pacific Market Value (US$ Million) by Application, 2024 to 2034
Figure 104: South Asia and Pacific Market Value (US$ Million) by Country, 2024 to 2034
Figure 105: South Asia and Pacific Market Value (US$ Million) Analysis by Country, 2019 to 2034
Figure 106: South Asia and Pacific Market Value Share (%) and BPS Analysis by Country, 2024 to 2034
Figure 107: South Asia and Pacific Market Y-o-Y Growth (%) Projections by Country, 2024 to 2034
Figure 108: South Asia and Pacific Market Value (US$ Million) Analysis by Solution, 2019 to 2034
Figure 109: South Asia and Pacific Market Value Share (%) and BPS Analysis by Solution, 2024 to 2034
Figure 110: South Asia and Pacific Market Y-o-Y Growth (%) Projections by Solution, 2024 to 2034
Figure 111: South Asia and Pacific Market Value (US$ Million) Analysis by Organization Size, 2019 to 2034
Figure 112: South Asia and Pacific Market Value Share (%) and BPS Analysis by Organization Size, 2024 to 2034
Figure 113: South Asia and Pacific Market Y-o-Y Growth (%) Projections by Organization Size, 2024 to 2034
Figure 114: South Asia and Pacific Market Value (US$ Million) Analysis by Application, 2019 to 2034
Figure 115: South Asia and Pacific Market Value Share (%) and BPS Analysis by Application, 2024 to 2034
Figure 116: South Asia and Pacific Market Y-o-Y Growth (%) Projections by Application, 2024 to 2034
Figure 117: South Asia and Pacific Market Attractiveness by Solution, 2024 to 2034
Figure 118: South Asia and Pacific Market Attractiveness by Organization Size, 2024 to 2034
Figure 119: South Asia and Pacific Market Attractiveness by Application, 2024 to 2034
Figure 120: South Asia and Pacific Market Attractiveness by Country, 2024 to 2034
Figure 121: East Asia Market Value (US$ Million) by Solution, 2024 to 2034
Figure 122: East Asia Market Value (US$ Million) by Organization Size, 2024 to 2034
Figure 123: East Asia Market Value (US$ Million) by Application, 2024 to 2034
Figure 124: East Asia Market Value (US$ Million) by Country, 2024 to 2034
Figure 125: East Asia Market Value (US$ Million) Analysis by Country, 2019 to 2034
Figure 126: East Asia Market Value Share (%) and BPS Analysis by Country, 2024 to 2034
Figure 127: East Asia Market Y-o-Y Growth (%) Projections by Country, 2024 to 2034
Figure 128: East Asia Market Value (US$ Million) Analysis by Solution, 2019 to 2034
Figure 129: East Asia Market Value Share (%) and BPS Analysis by Solution, 2024 to 2034
Figure 130: East Asia Market Y-o-Y Growth (%) Projections by Solution, 2024 to 2034
Figure 131: East Asia Market Value (US$ Million) Analysis by Organization Size, 2019 to 2034
Figure 132: East Asia Market Value Share (%) and BPS Analysis by Organization Size, 2024 to 2034
Figure 133: East Asia Market Y-o-Y Growth (%) Projections by Organization Size, 2024 to 2034
Figure 134: East Asia Market Value (US$ Million) Analysis by Application, 2019 to 2034
Figure 135: East Asia Market Value Share (%) and BPS Analysis by Application, 2024 to 2034
Figure 136: East Asia Market Y-o-Y Growth (%) Projections by Application, 2024 to 2034
Figure 137: East Asia Market Attractiveness by Solution, 2024 to 2034
Figure 138: East Asia Market Attractiveness by Organization Size, 2024 to 2034
Figure 139: East Asia Market Attractiveness by Application, 2024 to 2034
Figure 140: East Asia Market Attractiveness by Country, 2024 to 2034
Figure 141: Middle East and Africa Market Value (US$ Million) by Solution, 2024 to 2034
Figure 142: Middle East and Africa Market Value (US$ Million) by Organization Size, 2024 to 2034
Figure 143: Middle East and Africa Market Value (US$ Million) by Application, 2024 to 2034
Figure 144: Middle East and Africa Market Value (US$ Million) by Country, 2024 to 2034
Figure 145: Middle East and Africa Market Value (US$ Million) Analysis by Country, 2019 to 2034
Figure 146: Middle East and Africa Market Value Share (%) and BPS Analysis by Country, 2024 to 2034
Figure 147: Middle East and Africa Market Y-o-Y Growth (%) Projections by Country, 2024 to 2034
Figure 148: Middle East and Africa Market Value (US$ Million) Analysis by Solution, 2019 to 2034
Figure 149: Middle East and Africa Market Value Share (%) and BPS Analysis by Solution, 2024 to 2034
Figure 150: Middle East and Africa Market Y-o-Y Growth (%) Projections by Solution, 2024 to 2034
Figure 151: Middle East and Africa Market Value (US$ Million) Analysis by Organization Size, 2019 to 2034
Figure 152: Middle East and Africa Market Value Share (%) and BPS Analysis by Organization Size, 2024 to 2034
Figure 153: Middle East and Africa Market Y-o-Y Growth (%) Projections by Organization Size, 2024 to 2034
Figure 154: Middle East and Africa Market Value (US$ Million) Analysis by Application, 2019 to 2034
Figure 155: Middle East and Africa Market Value Share (%) and BPS Analysis by Application, 2024 to 2034
Figure 156: Middle East and Africa Market Y-o-Y Growth (%) Projections by Application, 2024 to 2034
Figure 157: Middle East and Africa Market Attractiveness by Solution, 2024 to 2034
Figure 158: Middle East and Africa Market Attractiveness by Organization Size, 2024 to 2034
Figure 159: Middle East and Africa Market Attractiveness by Application, 2024 to 2034
Figure 160: Middle East and Africa Market Attractiveness by Country, 2024 to 2034
The digital marketing analytics market is expected to be worth USD 6,979.7 million in 2024.
The market is expected to reach USD 37,470.04 million by 2034.
The digital marketing analytics market is in line to grow at a CAGR of 18.30% from 2024 to 2034.
Google Analytics, Adobe Analytics, HubSpot Analytics, IBM Digital Analytics, and Salesforce Marketing Cloud are some of the major players in the market.
The valuation for the market in 2023 was USD 5,900 million.
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