Digital Marketing Analytics Market to Grow at 14% CAGR Through 2029
The business landscape has been transforming over the past several years. In addition, marketing, especially digital marketing software, is steering towards an advanced and result-oriented approach. Consumers are seeking personalized content and solutions to the core. This is an implication for marketers to focus on accessing relevant data, from goals to preferences. Digital marketing analytics allows companies to make the required changes to their business models supported by reliable information. The worldwide employment of digital marketing analytics will nearly quadruple over 2019-2029.
Global Digital Marketing Analytics Market Scenario
- The global digital marketing analytics surpassed its US$ 2 Bn mark in 2019.
- The market is expected to register a CAGR of 14.0% over the forecast period (2019-2029), primarily owing to staunch inclination of marketing toward advanced and result-specific approach.
- Market players stay glued to content marketing; social media marketing to offer lucrative investment opportunities.
- Large enterprises have been the conventional users of digital marketing analytics; small and medium enterprises (SMEs) to exhibit adoption surge.
- Software remains in-demand, while services such as design & implementation, and support & maintenance to gain traction.
- North America currently in the vanguard of digital marketing analytics market, East Asia to reflect plethora of opportunities.
KEY FACTORS SHAPING DIGITAL MARKETING ANALYTICS MARKET
Rising Demand for Subscription-based Digital Marketing Analytics Solutions
Rising focus on new-age technologies to reach customers across various touch-points, increasing digital marketing investments, particularly in mobile platforms, and swelling demand for analytics solutions to measure the effectiveness of the digital marketing investments are the key factors driving the adoption of digital marketing analytics among small and medium-sized enterprises (SMEs). In addition, availability of subscription-based digital marketing analytics solutions and increasing conversion rates through mobile applications is further accelerating demand for digital marketing analytics solutions.
Greater Emphasis on Digital Marketing Analytics Across Various Industries
There is an increasing penetration of internet and rise in number of social media users, globally. Large amount of data is generated on a daily basis, which can be harnessed for retaining competitive edge. Many IT firms are setting up their bases, worldwide. Industry sectors such as BFSI, fast moving consumer goods (FMCG), healthcare & pharmaceuticals, IT & telecom, manufacturing, media & entertainment, energy & utilities and automobiles are making sense of such data with the help of domain experts to acquire more insights about the market and gain an edge over their competitors.
Potential Impact of COVID-19 on Adoption of Digital Marketing Analytics
The coronavirus (COVID-19) pandemic will persist to cause long-term impacts across various digital marketing channels. The epidemiological numbers are climbing exponentially in developed regions, resulting in drastic behavioral shift, with the general public avoiding large gatherings not only at workplace, but stores, restaurants, and other public spots. As customers prefer staying indoors, and most probably online, digital marketing analytics solutions would be an immediate defense for several industrials against the coronavirus pandemic.
Notable Adoption of Social Media Platforms for Maintenance of Law & Order
With a rise in internet users, organized cyber-crime is inevitable. Government and lawmakers have subsequently started adopting social media channels to reach the general public and trace illegal activities, of all sorts, online that can hurt any religious sentiments or can be perceived as a threat to the peace and prosperity of the society.
For instance, the Shura Council - advisor to the King of Saudi Arabia - has drafted a law to penalize and punish individuals who are found misusing social media for inflicting harm to the culture and prosperity of the nation.
Digital Marketing Analytics Market: Structure Analysis
- Several players are contributing to the global digital marketing analytics market, with the number of players gradually growing.
- Key market players such as IBM Corporation are focusing on developing integrated digital marketing analytics solutions to deliver better personalization experience.
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Report Metric |
Details |
|
Base Year |
2018 |
|
Historical Period |
2014-2018 |
|
Forecast Period |
2019-2029 |
|
Market Value in 2018 |
US$ 1.8 Bn |
|
Segments Covered |
Solution, End-user, Application |
|
Regions Covered |
North America, Latin America, Europe, East Asia, South Asia, Oceania, MEA |
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Key Companies |
Adobe Systems Inc., IBM Corporation, Oracle Corporation, SAP AG, Salesforce.Com Inc., Pega-Systems, Microsoft Corporation, Teradata Corporation, Hubspot, Hewlett-Packard (HP) and SAS Institute Inc. |
|
Growth Drivers |
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Market Players Capitalize on Content Marketing and Social Media Marketing
Content marketing has become a preferable way for businesses and brands to reach and engage their primary audience, thereby boosting their bottom lines. Market players are thus capitalizing on content marketing for outsized returns, where they would glean around US$ 2 Bn by 2029. Social media platforms such as Facebook, and Instagram offer lucrative opportunities for businesses to promote their services or products. As nearly half of the global population uses social media, market incumbents’ businesses are also driving their attention toward social media marketing.
East Asia to Emerge as Hub of Growth Opportunities
North America currently fetches a lion’s share of stakeholders’ investments in digital marketing analytics market. Being a ground zero of digital disruptions, market players are providing monthly-based subscriptions to small- and medium-scale enterprises in the region. East Asia, on the other hand, houses majority of world’s smartphone and social media users. Rising preference for online shopping, and surging internet penetration, especially in countries such as China, and India, are driving the regional digital marketing analytics market. FMI further reveals that East Asia’s market will outpace that in North America in 2022.
Integrated Digital Marketing Analytics to Shape Future Outlook
Growing prevalence of connected devices and gadgets such as smartphones, laptops, tablets and wearable devices is accenting the need for integrated digital marketing analytics solution to organize data across multiple devices. The technology tracks user sentiments across multitude of devices and helps deliver highly personalized customer experience. For instance, healthcare service providers provide customized advertisement to users connected with a smartphone and wearable device that is designed for fitness purposes, based on real-time metrics.
Software stays in-demand
Services to see stable growth
Large enterprises remain primary customer
Application in small & medium enterprises to rise
Content marketing remains key application area
Adoption in social media marketing to accelerate
How Growth will Unfold
The need to reach customers across various touchpoints, increase digital marketing investment, especially in mobile platforms, and incorporate analytics solutions to measure the efficiency of digital marketing investments is mutual among both, large enterprises, and small and medium-sized enterprises (SMEs). While the former has been the conventional end-user of digital marketing analytics, emergence of subscription-based models in the same is significantly attracting the latter. Although SMEs exhibit faster adoption rate, market players continue to reap substantial revenues from large enterprises.
* This data is only a representation. Actual data may vary and will be available in report.
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Overview
A recent market study published by FMI on the digital marketing analytics market includes a global industry analysis for 2014-2018 and an opportunity assessment for 2019-2029, and delivers a comprehensive assessment of the most important market dynamics. After conducting thorough research on the historical as well as current growth parameters, growth prospects of this market are obtained with maximum precision.
Digital Marketing Analytics Market Taxonomy
The global digital marketing analytics market is segmented in detail to cover every aspect of the market and present complete market intelligence to the reader.
Solution
- Software
- Services
- Consulting
- Design & Implementation
- Support & Maintenance
Application
- Social Media Marketing
- Email Marketing
- SEO Marketing
- Pay Per Click Marketing
- Content Marketing
- Video Marketing
- Display Marketing
End User
- Large Enterprises
- Small and Medium Enterprises
Region
- North America
- Latin America
- Europe
- East Asia
- South Asia and Pacific
- Middle East & Africa
What's Included
The report begins with the executive summary of the market, which includes key findings and statistics of the market. It also offers demand and supply-side trends pertaining to this market.
Readers can find the definition and a detailed taxonomy of the market in this chapter, which will help them understand the basic information about the market. Along with this, comprehensive information pertaining to and its properties are provided in this section. This section also highlights the inclusions and exclusions, which helps readers understand the scope of the market report.
The market report provides key market trends that are expected to significantly impact market growth during the forecast period. Detailed industry trends are also provided in this section.
This section includes factors that have emerged as key successful factors and strategies adopted by key market participants.
This section explains the value analysis for the global digital marketing analytics market during the forecast period of 2019-2029. This chapter includes a detailed analysis of the historical market, along with an opportunity analysis of the future. Readers can also find the absolute $ opportunity for the current year (2019), and an incremental $ opportunity for the forecast period (2019-2029). Along with this, the pricing analysis of the market at the regional level has also been provided in this section.
This chapter explains the key macroeconomic factors that are expected to influence the growth of the market over the forecast period. Along with macroeconomic factors, this section also highlights the value chain, supply chain, forecast factors, and value chain analysis of the market. Moreover, in-depth information about market dynamics and their impact analysis on the market have been provided in the successive section.
Based on solution, the market is segmented into software and services. In this chapter, readers can find information about key trends and developments in the market and market attractiveness analysis.
Based on application, market is segmented into social media marketing, email marketing, SEO marketing, pay per click marketing, content marketing, video marketing and display marketing. In this chapter, readers can find information about developments and key trends in the market.
Based on end user, the market is segmented into small and medium enterprises and large enterprises. In this chapter, readers can find information about developments and key trends in the digital marketing analytics market.
This chapter explains how the market is expected to grow across various geographic regions such as North America, Latin America, Europe, East Asia, South Asia, Oceania, and the Middle East and Africa.
This chapter includes a detailed analysis on the growth of the North America market, along with country-wise assessment of the U.S. and Canada. Readers can also find pricing analysis, regional trends, volume analysis, and market growth based on product, Enterprise Size, and countries in North America.
This chapter provides the growth scenario of the market in countries such as Brazil, Mexico, and the Rest of Latin America. Along with this, assessment of the market across target segments has been provided.
Important growth prospects of the market in several countries such as Germany, the U.K., France, Spain, Italy, BENELUX, Russia and the Rest of Europe are included in this chapter.
This chapter provides the growth scenario of the market in Eastern Europe countries such as China, Japan and South Korea.
This chapter highlights the growth of the market in South Asia by focusing on India, Thailand, Indonesia, Malaysia, Oceania and Rest of South Asia. This section also helps readers understand key factors that are responsible for the growth of the market in South Asia.
This chapter provides information about how the market is expected to grow in major countries of the Middle East & Africa region, such as GCC Countries, South Africa, Northern Africa, Turkey, and the Rest of Middle East and Africa, during the forecast period of 2019-2029.
In this chapter, readers can find detailed information about the tier analysis and market concentration of key players in the digital marketing analytics market, along with their market presence analysis by region and product portfolios.
In this chapter, readers can find a comprehensive list of prominent stakeholders in the digital marketing analytics market, along with the detailed information about each company, which include the company overview, revenue shares, strategic overview, and recent developments. Some of the market players featured in the report are Adobe Systems Inc., IBM Corporation, Oracle Corporation, SAP AG, Salesforce.Com Inc., Pega-Systems, Microsoft Corporation, Teradata Corporation, Hubspot, Hewlett-Packard (HP) and SAS Institute Inc.
This chapter includes a list of acronyms and assumptions that provides a base to the information and statistics included in the digital marketing analytics market report.
This chapter help readers understand the research methodology followed to obtain various conclusions as well as important qualitative and quantitative information about the market.
How the research was conducted?
Primary Research
- C - Level Executives
- Marketing Directors
- Sales Heads
- Sales Executives
- Technical Advisor
- Digital Marketing Analytics Providers
- Distributors
- Industry Experts
- Enterprise Sizes
- Current Market Dynamics and Challenges
- Market Characteristics
- Market Performance and Growth Quadrants
- Competition Structure and Market Structure
- Strategic Growth Initiatives
- Near term and long term market growth prospects
- Market Segment Splits and Authenticity
- Opinions on market projections and validity of assumptions
Secondary Research
- Company’s white papers
- Annual Reports and Investor Presentations
- Research Papers
- Company Press Release
- Government Websites and Publications
Primary Interview Splits
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