Digital Marketing Analytics Market Outlook - 2021-2031
[303 Pages Report] The global digital marketing analytics market reached a valuation of US$ 4.2 Bn in 2021. Sales in the market are projected to increase at an impressive 20.5% over the forecast period, with the market valuation reaching US$ 27.2 Bn in 2031.
Attribute
Details
Digital Marketing Analytics Market Base Year Value (2021)
US$ 4.2 billion
Digital Marketing Analytics Market Projected Value (2031)
US$ 27.2 billion
Digital Marketing Analytics Market Value-based CAGR (2021-2031)
20.5%
Digital Marketing Analytics Market Top 5 Vendor Market Share
45%
As per Future Market Insights (FMI), the digital marketing analytics market represents 30% of the global digital marketing market. Digital marketing analytics is a software that measures, tracks, and analyses consumers' campaign performance for better decision-making.
It offers valuable insights to understand audience behavior, improve operational strategies, and avoid wasting resources. Surging demand for digital marketing analytics platforms such as social media marketing, email marketing, content marketing, SEO marketing, pay per click marketing, video marketing, and display marketing to understand and improve digital channel user experience is expected to augment the growth of the market.
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How The Market Progressed Till June 2022?
Market Statistics
Details
H1,2021 (A)
16.3%
H1,2022 Projected (P)
16.2%
H1,2022 Outlook (O)
16.0%
BPS Change : H1,2022 (O) - H1,2022 (P)
(-) 23 ↓
BPS Change : H1,2022 (O) - H1,2021 (A)
(-) 27 ↓
Marketing analytics enables businesses to gain a better understanding of the performance of their marketing campaigns and conduct comparative analysis to determine which application yields the best results. Furthermore, organizations and institutions are expected to adopt marketing analytics tools and solutions in order to better understand consumer demands and penetrate the market.
According to FMI analysis, the variation between the BPS values observed in the digital marketing analytics market in H1, 2022 - Outlook over H1, 2022 Projected reflects a decline of 23 units. The reason for this drop is the high cost of deploying marketing analytics, as well as the easy availability of a substitute solution, which may impede the overall market on a global scale.
Moreover, compared to H1, 2021, the market is expected to reduce by 27 BPS in H1 -2022. Despite these challenges, some likely prospects that will fuel industry growth include a growing need to optimize marketing and advertising campaigns, as well as to improve digital channel user experience, with a focus on digital techniques and channels.
2017-2021 Digital Marketing Analytics Demand Outlook Compared to 2021-2031 Forecast
The digital marketing analytics market is estimated to expand at a 20.5% CAGR between 2021 and 2031, in comparison with the 10.3% CAGR registered during 2016-2020.
Increasing demand for cloud computing technologies for analyzing structured and non-structured data in a cost-effective manner will continue pushing sales in the market. Also, increasing adoption of internet-of-things (IoT) and the integration between artificial intelligence (AI) and data analytics will further drive the digital marketing analytics market.
Organizations are investing in marketing analytics tools and solutions to improve operations, sales, customer experience and other aspects of marketing, which is expected to augment the growth in the market.
These platforms collect the data of the enterprises through online channels. The business marketing analytical tools are useful for various factors such as real time data review, supply keyword information, and information provision on traffic sources which are used in marketing plans. Such factors are expected to spur demand for digital marketing analytics during the forecast period.
How is Increasing Adoption of Cloud-Based Technology Driving Sales?
Increasing developments and the implementation of new technologies/solutions such as cloud-based technology and market intelligence solutions are creating opportunities for growth in the digital marketing analytics market.
The digital marketing analytics providers are focusing on launching innovative solution and expanding their offerings in new markets. For instance, in September 2021, Adobe launched an Adobe Experience Cloud Core Service which allows marketers to manage Adobe and third-party tags for tracking and other analytics purposes. It provides a standard way to retrieve and use marketing data.
Furthermore, advantages such as qualified leads, traffic source, page views, time spent on site and uncomplicated marketing analytical processes, are primary factors that are driving the adoption of digital marketing analytics solutions worldwide.
In addition to this, the integration of technologies such as IoT, big data, artificial intelligence, are improving the efficiency and performance of these solutions, thereby augmenting the growth in the market.
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Country-wise Insights
What is driving the Canada Digital Marketing Analytics Market?
“Enterprises in Canada are investing in Online Marketing Data Analysis Solutions”
The digital marketing analytics demand in the Canada is expected to increase at a robust 19.3% CAGR over the forecast period. Growth can be attributed to increasing social media usage and the availability of high-speed internet services.
Digital marketing analytics solution providers are offering new and efficient channels to engage in advertising and marketing practices. Furthermore, the country’s well-developed e-commerce ecosystem is compelling enterprises to adopt digital marketing analytics solutions to evaluate data generated by e-commerce transactions and gaining insights into customer buying habits that aid in the development of effective marketing campaigns.
Why is the France Digital Marketing Analytics Market Witnessing High Demand?
“Growing Adoption of Web Analytics for Digital Marketing Will Fuel Growth”
Sales in France are projected to account for nearly 15.7% of the Europe digital marketing analytics market share through 2031. Surging adoption of cloud-based marketing analytics software and services in France are expected to drive the market in the forthcoming years.
Increasing competition has compelled marketer to change their marketing strategies. In addition to this, growing internet penetration is further boosting the adoption of digital marketing analytics software in France.
Digital marketing analytics offers various feature such as good user interface, easy accessibility, cost effective solutions and end-to-end platform capability. Owing to these advantages, sales in the France market are projected to increase at a considerable pace over the forecast period.
How will the Growth Unfold in the India Digital Marketing Analytics Market?
“Widespread Start-up Culture in India is Boosting Sales of Online Advertising Analytics”
As per the report, sales in India are projected to increase at a stupendous 31.5% CAGR between 2021 and 2031. The market is projected to witness significant growth due to factors such as rapid implementation of government initiatives for digitization, marketing effectiveness, and improved performance through integration of advanced technologies.
In addition to this, the development of new startups that provide AI-enabled analytics services is one of the major factors driving the India market.
Category-wise Insights
Why is the Demand for Digital Marketing Analytics Software Increasing?
“Growing Adoption of Performance Marketing Analytics Will Fuel Growth”
Based on solution, the digital marketing analytics software segment is expected to account for 50.3% of the total market share by 2031. Growing need to improve digital channel user experience, and to optimize marketing and advertising campaigns, with an emphasis on digital channels and techniques will drive sales in this segment.
Sales are projected to increase on the back of growing adoption of Internet of Things (IoT) and advanced analytics approaches in the digital marketing industry. Also, digital marketing analytics services help managers in the areas of customer surveys, product design, industry trends, and customer support to improve operations and efficiency.
Who is the Leading End User of Digital Marketing Analytics?
“Large Enterprises Prefer Digital Marketing and Web Analytics Solutions for Better Performance”
In terms of end user, the large enterprises segment accounted for more than 60.3% of the total market share in 2020 and is expected to continue its dominance during the forecast period. The use of digital marketing analytics software helps large enterprises to gain useful insights from the collected data and make necessary changes to their marketing campaigns.
Large enterprises engage in extensive marketing procedures and leverage a variety of marketing initiatives. The implementation of big data analytics in marketing to enhance service offerings and track revenue growth will continue driving sales in this segment over the assessment period.
Why are Applications in the Social Media Marketing Segment Gaining Traction?
“Increasing Usage of Social Media Platforms is Compelling Marketers to Invest in Online marketing Data Analysis”
By application, demand in the social media marketing segment accounted for 25% of the total market share. As per the report, sales in this segment are projected to increase at a 15% CAGR over the assessment period.
Digital marketing analytics software is used to track, benchmark and optimize social media performance across all platforms.
Marketers in the social media marketing sector need to understand the nature of audience interaction and the type of content across various screens and channels. These solutions offer various benefits such as increased brand awareness, more inbound traffic, improved search engine rankings, and better customer satisfaction. Such benefits are expected to drive sales in this segment over the forecast period.
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Competitive Landscape
Leading players operating in the global digital marketing analytics market are launching innovative solution and expanding their offerings to deliver enhanced technology as well as new and upgraded solutions in emerging economies. Through this strategy, players are aiming to increase vendor’s productivity and enhance product quality. For instance:
Adobe Systems focuses on entering strategic partnerships and collaborations with various analytic process automation (APA) solution providers to enhance its customer base and product offerings. Furthermore, this strategy also helps the company deliver more innovation to empower companies to connect with their customers in a whole new way, thus leveraging the power of the cloud and AI.
In July 2020, Alteryx announced a partnership with Adobe to provide marketers access to new analytics and data science solutions through Adobe Exchange. Through this partnership, both the companies are aiming to enable organizations to automate marketing analytics to achieve fast analytics-driven outcomes.
Scope Of Report
Attribute
Details
Forecast Period
2021-2031
Historical Data Available for
2016-2020
Market Analysis
US$ Billion for Value
Key Regions Covered
North America, Latin America, Europe, East Asia, South Asia, Oceania, Middle East & Africa
Key Countries Covered
The USA, Canada, Germany, the UK, France, Italy, Spain, Russia, China, Japan, South Korea, India, Malaysia, Indonesia, Singapore, Australia & New Zealand, GCC Countries, Turkey, North Africa, and South Africa
Market Forecast, Company Share Analysis, Competition Intelligence, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives
Customization & Pricing
Available upon Request
Digital Marketing Analytics Market Outlook by Category
By Solution:
Digital Marketing Analytics Software
Services
Consulting
Design & Implementation
Support & Maintenance Services
By End User:
Small & Medium Enterprises
Large Enterprises
By Application:
Social Media Marketing
Email Marketing
Content Marketing
SEO Marketing
Pay Per Click Marketing
Video Marketing
Display Marketing
By Region:
North America
Latin America
Europe
East Asia
South Asia & Pacific
Middle East and Africa (MEA)
Frequently Asked Questions
South Asia & Pacific region is projected to register strong growth in the market, exhibiting a CAGR of nearly 27.0% during the forecast period. However, North America currently leads the global market, holding around 29.4% in 2021.
Some of the leading companies offering digital marketing analytics are Adobe Systems Inc., Pega-Systems, and Teradata Corporation, among others. As per FMI, nearly 55%-60% of the market share is currently covered by the top 15-20 players.
The digital marketing analytics market is estimated to grow at an exceptional pace with a CAGR of 20.5% to reach US$ 27.2 Bn in 2031.
The digital marketing analytics market grew at a 10.3% CAGR between 2016 and 2020.
Growing adoption of cloud-based technology, along with partnerships between analytics process automation (APA) solution providers and digital marketing service providers will drive sales in the market.
Top countries offering digital marketing analytics include the U.K, Germany, China, Japan, and the U.S.
The global digital marketing analytics market is expected to grow by 16.3% between 2020 and 2021.
Top 5 countries driving demand for digital marketing analytics include India, China, the U.S., Brazil, and Singapore.
North America is predicted to remain one of the most attractive markets during the forecast period, according to FMI. The U.S. is expected to account for nearly 60.6% of the North America market through 2031.
The digital marketing analytics market in South Asia & Pacific is estimated to expand 11X over the forecast period.
Table of Content
1. Executive Summary
1.1. Global Market Outlook
1.2. Demand Side Trends
1.3. Supply Side Trends
1.4. Analysis and Recommendations
2. Market Overview
2.1. Market Coverage / Taxonomy
2.2. Market Definition / Scope / Limitations
3. Key Market Trends
3.1. Key Trends Impacting the Market
3.2. Technology Innovation / Development Trends
4. Pricing Analysis
4.1. Pricing Analysis, By Solution
4.2. Average Pricing Analysis Benchmark
5. COVID-19 Pandemic Crisis Impact Analysis
5.1. Impact of COVID-19 Pandemic Crisis on Digital Marketing Analytics Market
5.1.1. Pre-COVID-19 Analysis
5.1.2. Post-COVID-19 Analysis
5.2. Expected Recovery/Growth Scenario (Short-term / Mid-term / Long-term)
5.3. Key Action Points for Digital Marketing Analytics Vendors
6. Market Structure Analysis
6.1. Regional footprint, by vendors
6.2. Solution footprint, by vendors
6.3. Channel Partner footprint, by vendors
7. Global Market Size (US$ Mn) Analysis for Digital Marketing Analytics Market
7.1. Historical Market Value (US$ Mn) Analysis, 2016-2020
7.2. Current and Future Market Value (US$ Mn) Projections, 2021-2031
7.2.1. Y-o-Y Growth Trend Analysis
7.2.2. Absolute $ Opportunity Analysis
8. Market Background
8.1. Macro-Economic Factors
8.2. Forecast Factors - Relevance & Impact
8.3. Value Chain Analysis
8.4. Market Dynamics
8.4.1. Drivers
8.4.2. Restraints
8.4.3. Opportunities
9. Global Digital Marketing Analytics Market Analysis 2016-2020 and Forecast 2021-2031, by Solution
9.1. Introduction / Key Findings
9.2. Historical Market Size (US$ Mn) Analysis By Solution, 2016-2020
9.3. Current and Future Market Size (US$ Mn) Analysis and Forecast By Solution, 2021-2031
9.3.1. Digital Marketing Analytics Software
9.3.2. Services
9.3.2.1. Consulting
9.3.2.2. Design & Implementation
9.3.2.3. Support & Maintenance
9.4. Market Attractiveness Analysis by Solution
10. Global Digital Marketing Analytics Market Analysis 2016-2020 and Forecast 2021-2031, by End User
10.1. Introduction / Key Findings
10.2. Historical Market Size (US$ Mn) Analysis By End User, 2016-2020
10.3. Current and Future Market Size (US$ Mn) Analysis and Forecast By End User, 2021-2031
10.3.1. Small & Medium Enterprises
10.3.2. Large Enterprises
10.4. Market Attractiveness Analysis By End User
11. Global Digital Marketing Analytics Market Analysis 2016-2020 and Forecast 2021-2031, by Application
11.1. Introduction / Key Findings
11.2. Historical Market Size (US$ Mn) Analysis By Application, 2016-2020
11.3. Current and Future Market Size (US$ Mn) Analysis and Forecast By Application, 2021-2031
11.3.1. Social Media Marketing
11.3.2. Email Marketing
11.3.3. Content Marketing
11.3.4. SEO Marketing
11.3.5. Pay Per Click Marketing
11.3.6. Video Marketing
11.3.7. Display Marketing
11.4. Market Attractiveness Analysis By Application
12. Digital Marketing Analytics Market Analysis 2016-2020 and Forecast 2021-2031, by Region
12.1. Introduction / Key Findings
12.2. Historical Market Size (US$ Mn) Analysis By Region, 2016 - 2020
12.3. Current and Future Market Size (US$ Mn) Analysis and Forecast By Region, 2021 - 2031
12.3.1. North America
12.3.2. Latin America
12.3.3. Europe
12.3.4. East Asia
12.3.5. South Asia & Pacific
12.3.6. Middle East & Africa
12.4. Market Attractiveness Analysis By Region
13. North America Digital Marketing Analytics Market Analysis 2016-2020 and Forecast 2021-2031
13.1. Introduction
13.2. Historical Market Size (US$ Mn) Trend Analysis By Market Taxonomy, 2016 - 2020
13.3. Current and Future Market Size (US$ Mn) Forecast By Market Taxonomy, 2021 - 2031
13.3.1. By Solution
13.3.2. By End User
13.3.3. By Application
13.3.4. By Country
13.3.4.1. U.S.
13.3.4.2. Canada
13.4. Market Attractiveness Analysis
13.4.1. By Solution
13.4.2. By End User
13.4.3. By Application
13.4.4. By Country
13.5. Key Market Participants - Intensity Mapping
14. Latin America Digital Marketing Analytics Market Analysis 2016-2020 and Forecast 2021-2031
14.1. Introduction
14.2. Historical Market Size (US$ Mn) Trend Analysis By Market Taxonomy, 2016 - 2020
14.3. Current and Future Market Size (US$ Mn) Forecast By Market Taxonomy, 2021 - 2031
14.3.1. By Solution
14.3.2. By End User
14.3.3. By Application
14.3.4. By Country
14.3.4.1. Brazil
14.3.4.2. Mexico
14.3.4.3. Argentina
14.3.4.4. Chile
14.3.4.5. Colombia
14.3.4.6. Peru
14.3.4.7. Rest of Latin America
14.4. Market Attractiveness Analysis
14.4.1. By Solution
14.4.2. By End User
14.4.3. By Application
14.4.4. By Country
14.5. Key Market Participants - Intensity Mapping
15. Europe Digital Marketing Analytics Market Analysis 2016-2020 and Forecast 2021-2031
15.1. Introduction
15.2. Historical Market Size (US$ Mn) Trend Analysis By Market Taxonomy, 2016 - 2020
15.3. Current and Future Market Size (US$ Mn) Forecast By Market Taxonomy, 2021 - 2031
15.3.1. By Solution
15.3.2. By End User
15.3.3. By Application
15.3.4. By Country
15.3.4.1. UK
15.3.4.2. Germany
15.3.4.3. France
15.3.4.4. Italy
15.3.4.5. Spain
15.3.4.6. Benelux
15.3.4.7. Russia
15.3.4.8. Rest of Europe
15.4. Market Attractiveness Analysis
15.4.1. By Solution
15.4.2. By End User
15.4.3. By Application
15.4.4. By Country
15.5. Key Market Participants - Intensity Mapping
16. South Asia & Pacific Digital Marketing Analytics Market Analysis 2016-2020 and Forecast 2021-2031
16.1. Introduction
16.2. Historical Market Size (US$ Mn) Trend Analysis By Market Taxonomy, 2016 - 2020
16.3. Current and Future Market Size (US$ Mn) Forecast By Market Taxonomy, 2021 - 2031
16.3.1. By Solution
16.3.2. By End User
16.3.3. By Application
16.3.4. By Country
16.3.4.1. India
16.3.4.2. Malaysia
16.3.4.3. Indonesia
16.3.4.4. Singapore
16.3.4.5. Australia & New Zealand
16.3.4.6. Rest of South Asia & Pacific
16.4. Market Attractiveness Analysis
16.4.1. By Solution
16.4.2. By End User
16.4.3. By Application
16.4.4. By Country
16.5. Key Market Participants - Intensity Mapping
17. East Asia Digital Marketing Analytics Market Analysis 2016-2020 and Forecast 2021-2031
17.1. Introduction
17.2. Historical Market Size (US$ Mn) Trend Analysis By Market Taxonomy, 2016 - 2020
17.3. Current and Future Market Size (US$ Mn) Forecast By Market Taxonomy, 2021 - 2031
17.3.1. By Solution
17.3.2. By End User
17.3.3. By Application
17.3.4. By Country
17.3.4.1. China
17.3.4.2. Japan
17.3.4.3. South Korea
17.4. Market Attractiveness Analysis
17.4.1. By Solution
17.4.2. By End User
17.4.3. By Application
17.4.4. By Country
17.5. Key Market Participants - Intensity Mapping
18. Middle East and Africa Digital Marketing Analytics Market Analysis 2016-2020 and Forecast 2021-2031
18.1. Introduction
18.2. Historical Market Size (US$ Mn) Trend Analysis By Market Taxonomy, 2016 - 2020
18.3. Current and Future Market Size (US$ Mn) Forecast By Market Taxonomy, 2021 - 2031
18.3.1. By Solution
18.3.2. By End User
18.3.3. By Application
18.3.4. By Country
18.3.4.1. GCC Countries
18.3.4.2. Turkey
18.3.4.3. South Africa
18.3.4.4. North Africa
18.3.4.5. Rest of Middle East & Africa
18.4. Market Attractiveness Analysis
18.4.1. By Solution
18.4.2. By End User
18.4.3. By Application
18.4.4. By Country
18.5. Key Market Participants - Intensity Mapping
19. Key Countries Analysis- Digital Marketing Analytics Market
19.1. U.S. Digital Marketing Analytics Market Opportunity Analysis
19.1.1. By Solution
19.1.2. By End User
19.1.3. By Application
19.2. Canada Digital Marketing Analytics Market Opportunity Analysis
19.2.1. By Solution
19.2.2. By End User
19.2.3. By Application
19.3. Mexico Digital Marketing Analytics Market Opportunity Analysis
19.3.1. By Solution
19.3.2. By End User
19.3.3. By Application
19.4. Brazil Digital Marketing Analytics Market Opportunity Analysis
19.4.1. By Solution
19.4.2. By End User
19.4.3. By Application
19.5. Germany Digital Marketing Analytics Market Opportunity Analysis
19.5.1. By Solution
19.5.2. By End User
19.5.3. By Application
19.6. Italy Digital Marketing Analytics Market Opportunity Analysis
19.6.1. By Solution
19.6.2. By End User
19.6.3. By Application
19.7. France Digital Marketing Analytics Market Opportunity Analysis
19.7.1. By Solution
19.7.2. By End User
19.7.3. By Application
19.8. U.K. Digital Marketing Analytics Market Opportunity Analysis
19.8.1. By Solution
19.8.2. By End User
19.8.3. By Application
19.9. Spain Digital Marketing Analytics Market Opportunity Analysis
19.9.1. By Solution
19.9.2. By End User
19.9.3. By Application
19.10. BENELUX Digital Marketing Analytics Market Opportunity Analysis
19.10.1. By Solution
19.10.2. By End User
19.10.3. By Application
19.11. Russia Digital Marketing Analytics Market Opportunity Analysis
19.11.1. By Solution
19.11.2. By End User
19.11.3. By Application
19.12. China Digital Marketing Analytics Market Opportunity Analysis
19.12.1. By Solution
19.12.2. By End User
19.12.3. By Application
19.13. Japan Digital Marketing Analytics Market Opportunity Analysis
19.13.1. By Solution
19.13.2. By End User
19.13.3. By Application
19.14. South Korea Digital Marketing Analytics Market Opportunity Analysis
19.14.1. By Solution
19.14.2. By End User
19.14.3. By Application
19.15. India Digital Marketing Analytics Market Opportunity Analysis
19.15.1. By Solution
19.15.2. By End User
19.15.3. By Application
19.16. ASEAN Digital Marketing Analytics Market Opportunity Analysis
19.16.1. By Solution
19.16.2. By End User
19.16.3. By Application
19.17. Australia and New Zealand Digital Marketing Analytics Market Opportunity Analysis
19.17.1. By Solution
19.17.2. By End User
19.17.3. By Application
19.18. GCC Countries Digital Marketing Analytics Market Opportunity Analysis
19.18.1. By Solution
19.18.2. By End User
19.18.3. By Application
19.19. Turkey Digital Marketing Analytics Market Opportunity Analysis
19.19.1. By Solution
19.19.2. By End User
19.19.3. By Application
19.20. South Africa Digital Marketing Analytics Market Opportunity Analysis
19.20.1. By Solution
19.20.2. By End User
19.20.3. By Application
20. Competition Analysis
20.1. Dashboard for Major Digital Marketing Analytics Vendors
20.2. Market Shares & Positioning of Major Vendors
20.3. Competition Deep Dive
20.3.1. Adobe Systems Inc.
20.3.1.1. Business Overview
20.3.1.2. Solution Offering
20.3.1.3. Key Financial Outlook (Business Segment/Region)
20.3.1.4. SWOT Analysis
20.3.1.5. Key Strategies
20.3.2. Pega-Systems
20.3.2.1. Business Overview
20.3.2.2. Solution Offering
20.3.2.3. Key Financial Outlook (Business Segment/Region)
20.3.2.4. SWOT Analysis
20.3.2.5. Key Strategies
20.3.3. Teradata Corporation
20.3.3.1. Business Overview
20.3.3.2. Solution Offering
20.3.3.3. Key Financial Outlook (Business Segment/Region)
20.3.3.4. SWOT Analysis
20.3.3.5. Key Strategies
20.3.4. HubSpot
20.3.4.1. Business Overview
20.3.4.2. Solution Offering
20.3.4.3. Key Financial Outlook (Business Segment/Region)
20.3.4.4. SWOT Analysis
20.3.4.5. Key Strategies
20.3.5. Resultics
20.3.5.1. Business Overview
20.3.5.2. Solution Offering
20.3.5.3. Key Financial Outlook (Business Segment/Region)
20.3.5.4. SWOT Analysis
20.3.5.5. Key Strategies
20.3.6. UAWC Agency
20.3.6.1. Business Overview
20.3.6.2. Solution Offering
20.3.6.3. Key Financial Outlook (Business Segment/Region)
20.3.6.4. SWOT Analysis
20.3.6.5. Key Strategies
20.3.7. Ingenia Agency
20.3.7.1. Business Overview
20.3.7.2. Solution Offering
20.3.7.3. Key Financial Outlook (Business Segment/Region)
20.3.7.4. SWOT Analysis
20.3.7.5. Key Strategies
20.3.8. Sherlock Communications
20.3.8.1. Business Overview
20.3.8.2. Solution Offering
20.3.8.3. Key Financial Outlook (Business Segment/Region)
20.3.8.4. SWOT Analysis
20.3.8.5. Key Strategies
20.3.9. Punto Rojo
20.3.9.1. Business Overview
20.3.9.2. Solution Offering
20.3.9.3. Key Financial Outlook (Business Segment/Region)
20.3.9.4. SWOT Analysis
20.3.9.5. Key Strategies
20.3.10. MiWeb
20.3.10.1. Business Overview
20.3.10.2. Solution Offering
20.3.10.3. Key Financial Outlook (Business Segment/Region)
20.3.10.4. SWOT Analysis
20.3.10.5. Key Strategies
20.3.11. Digital Consulting Group
20.3.11.1. Business Overview
20.3.11.2. Solution Offering
20.3.11.3. Key Financial Outlook (Business Segment/Region)
20.3.11.4. SWOT Analysis
20.3.11.5. Key Strategies
20.3.12. Way2net
20.3.12.1. Business Overview
20.3.12.2. Solution Offering
20.3.12.3. Key Financial Outlook (Business Segment/Region)
20.3.12.4. SWOT Analysis
20.3.12.5. Key Strategies
20.3.13. Inside Digital
20.3.13.1. Business Overview
20.3.13.2. Solution Offering
20.3.13.3. Key Financial Outlook (Business Segment/Region)
20.3.13.4. SWOT Analysis
20.3.13.5. Key Strategies
21. Assumptions and Acronyms Used22. Research Methodology
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List of Tables
Table 01: Global Digital Marketing Analytics Market Value (US$ Mn) Analysis (2016 – 2020) by Solution
Table 02: Global Digital Marketing Analytics Market Value (US$ Mn) Analysis (2021 – 2031) by Solution
Table 03: Global Digital Marketing Analytics Market Value (US$ Mn) Analysis (2016 – 2020) by End User
Table 04: Global Digital Marketing Analytics Market Value (US$ Mn) Analysis (2021 – 2031) by End User
Table 05: Global Digital Marketing Analytics Market Value (US$ Mn) Analysis (2016 – 2020) by Application
Table 06: Global Digital Marketing Analytics Market Value (US$ Mn) Analysis (2021 – 2031) by Application
Table 07: Global Digital Marketing Analytics Market Value (US$ Mn) Analysis (2016 – 2020) by Region
Table 08: Global Digital Marketing Analytics Market Value (US$ Mn) Forecast (2021 – 2031) by Region
Table 09: North America Digital Marketing Analytics Market Value (US$ Mn) Analysis (2016 – 2020) by Solution
Table 10: North America Digital Marketing Analytics Market Value (US$ Mn) Analysis (2021 – 2031) by Solution
Table 11: North America Digital Marketing Analytics Market Value (US$ Mn) Analysis (2016 – 2020) by End User
Table 12: North America Digital Marketing Analytics Market Value (US$ Mn) Analysis (2021 – 2031) by End User
Table 13: North America Digital Marketing Analytics Market Value (US$ Mn) Analysis (2016 – 2020) by Application
Table 14: North America Digital Marketing Analytics Market Value (US$ Mn) Analysis (2021 – 2031) by Application
Table 15: North America Digital Marketing Analytics Market Value (US$ Mn) Analysis (2016 – 2020) by Country
Table 16: North America Digital Marketing Analytics Market Value (US$ Mn) Forecast (2021 – 2031) by Country
Table 17: Latin America Digital Marketing Analytics Market Value (US$ Mn) Analysis (2016 – 2020) by Solution
Table 18: Latin America Digital Marketing Analytics Market Value (US$ Mn) Analysis (2021 – 2031) by Solution
Table 19: Latin America Digital Marketing Analytics Market Value (US$ Mn) Analysis (2016 – 2020) by End User
Table 20: Latin America Digital Marketing Analytics Market Value (US$ Mn) Analysis (2021 – 2031) by End User
Table 21: Latin America Digital Marketing Analytics Market Value (US$ Mn) Analysis (2016 – 2020) by Application
Table 22: Latin America Digital Marketing Analytics Market Value (US$ Mn) Analysis (2021 – 2031) by Application
Table 23: Latin America Digital Marketing Analytics Market Value (US$ Mn) Analysis (2016 – 2020) by Country
Table 24: Latin America Digital Marketing Analytics Market Value (US$ Mn) Forecast (2021 – 2031) by Country
Table 25: Europe Digital Marketing Analytics Market Value (US$ Mn) Analysis (2016 – 2020) by Solution
Table 26: Europe Digital Marketing Analytics Market Value (US$ Mn) Analysis (2021 – 2031) by Solution
Table 27: Europe Digital Marketing Analytics Market Value (US$ Mn) Analysis (2016 – 2020) by End User
Table 28: Europe Digital Marketing Analytics Market Value (US$ Mn) Analysis (2021 – 2031) by End User
Table 29: Europe Digital Marketing Analytics Market Value (US$ Mn) Analysis (2016 – 2020) by Application
Table 30: Europe Digital Marketing Analytics Market Value (US$ Mn) Analysis (2021 – 2031) by Application
Table 31: Europe Digital Marketing Analytics Market Value (US$ Mn) Analysis (2016 – 2020) by Country
Table 32: Europe Digital Marketing Analytics Market Value (US$ Mn) Forecast (2021 – 2031) by Country
Table 33: South Asia & Pacific Digital Marketing Analytics Market Value (US$ Mn) Analysis (2016 – 2020) by Solution
Table 34: South Asia & Pacific Digital Marketing Analytics Market Value (US$ Mn) Analysis (2021 – 2031) by Solution
Table 35: South Asia & Pacific Digital Marketing Analytics Market Value (US$ Mn) Analysis (2016 – 2020) by End User
Table 36: South Asia & Pacific Digital Marketing Analytics Market Value (US$ Mn) Analysis (2021 – 2031) by End User
Table 37: South Asia & Pacific Digital Marketing Analytics Market Value (US$ Mn) Analysis (2016 – 2020) by Application
Table 38: South Asia & Pacific Digital Marketing Analytics Market Value (US$ Mn) Analysis (2021 – 2031) by Application
Table 39: South Asia & Pacific Digital Marketing Analytics Market Value (US$ Mn) Analysis (2016 – 2020) by Country
Table 40: South Asia & Pacific Digital Marketing Analytics Market Value (US$ Mn) Forecast (2021 – 2031) by Country
Table 41: East Asia Digital Marketing Analytics Market Value (US$ Mn) Analysis (2016 – 2020) by Solution
Table 42: East Asia Digital Marketing Analytics Market Value (US$ Mn) Analysis (2021 – 2031) by Solution
Table 43: East Asia Digital Marketing Analytics Market Value (US$ Mn) Analysis (2016 – 2020) by End User
Table 44: East Asia Digital Marketing Analytics Market Value (US$ Mn) Analysis (2021 – 2031) by End User
Table 45: East Asia Digital Marketing Analytics Market Value (US$ Mn) Analysis (2016 – 2020) by Application
Table 46: East Asia Digital Marketing Analytics Market Value (US$ Mn) Analysis (2021 – 2031) by Application
Table 47: East Asia Digital Marketing Analytics Market Value (US$ Mn) Analysis (2016 – 2020) by Country
Table 48: East Asia Digital Marketing Analytics Market Value (US$ Mn) Forecast (2021 – 2031) by Country
Table 49: Middle East & Africa Digital Marketing Analytics Market Value (US$ Mn) Analysis (2016 – 2020) by Solution
Table 50: Middle East & Africa Digital Marketing Analytics Market Value (US$ Mn) Analysis (2021 – 2031) by Solution
Table 51: Middle East & Africa Digital Marketing Analytics Market Value (US$ Mn) Analysis (2016 – 2020) by End User
Table 52: Middle East & Africa Digital Marketing Analytics Market Value (US$ Mn) Analysis (2021 – 2031) by End User
Table 53: Middle East & Africa Digital Marketing Analytics Market Value (US$ Mn) Analysis (2016 – 2020) by Application
Table 54: Middle East & Africa Digital Marketing Analytics Market Value (US$ Mn) Analysis (2021 – 2031) by Application
Table 55: Middle East & Africa Digital Marketing Analytics Market Value (US$ Mn) Analysis (2016 – 2020) by Country
Table 56: Middle East & Africa Digital Marketing Analytics Market Value (US$ Mn) Forecast (2021 – 2031) by Country
Find your sweet spots for generating winning opportunities in this market.
List of Charts
Figure 01: Global Digital Marketing Analytics Market Size (US$ Mn) and Y-o-Y Growth Rate from 2021-2031
Figure 02: Global Digital Marketing Analytics Market Size and Y-o-Y Growth Rate from 2021-2031
Figure 03: Global Digital Marketing Analytics Market Value (US$ Mn), 2016-2020
Figure 04: Global Digital Marketing Analytics Market Value (US$ Mn), 2021-2031
Figure 05: Global Digital Marketing Analytics Market Value Share Analysis (2021 – 2031) by Solution
Figure 06: Global Digital Marketing Analytics Market Value Y-o-Y Growth Trend Analysis (2019 – 2031) by Solution
Figure 07: Global Digital Marketing Analytics Market Attractiveness by Solution
Figure 08: Global Digital Marketing Analytics Market Value Share Analysis (2021 – 2031) by End User
Figure 09: Global Digital Marketing Analytics Market Value Y-o-Y Growth Trend Analysis (2019 – 2031) by End User
Figure 10: Global Digital Marketing Analytics Market Attractiveness by End User
Figure 11: Global Digital Marketing Analytics Market Value Share Analysis (2021 – 2031) by Application
Figure 12: Global Digital Marketing Analytics Market Value Y-o-Y Growth Trend Analysis (2019 – 2031) by Application
Figure 13: Global Digital Marketing Analytics Market Attractiveness by Application
Figure 14: Global Digital Marketing Analytics Market Value Share Analysis (2021 – 2031) by Region
Figure 15: Global Digital Marketing Analytics Market Value Y-o-Y Growth Trend Analysis (2019 – 2031) by Region
Figure 16: Global Digital Marketing Analytics Market Attractiveness by Region
Figure 17: North America Digital Marketing Analytics Market Absolute $ Opportunity (US$ Mn), 2016 – 2031
Figure 18: Latin America Digital Marketing Analytics Market Absolute $ Opportunity (US$ Mn), 2016 – 2031
Figure 19: Europe Digital Marketing Analytics Market Absolute $ Opportunity (US$ Mn), 2016 – 2031
Figure 20: South Asia & Pacific Digital Marketing Analytics Market Absolute $ Opportunity (US$ Mn), 2016 – 2031
Figure 21: East Asia Digital Marketing Analytics Market Absolute $ Opportunity (US$ Mn), 2016 – 2031
Figure 22: Middle East & Africa Digital Marketing Analytics Market Absolute $ Opportunity (US$ Mn), 2016 – 2031
Figure 23: North America Digital Marketing Analytics Market Value (US$ Mn), 2016-2020
Figure 24: North America Digital Marketing Analytics Market Value (US$ Mn), 2021-2031
Figure 25: North America Digital Marketing Analytics Market Value Share Analysis (2021 – 2031) by Solution
Figure 26: North America Digital Marketing Analytics Market Value Y-o-Y Growth Trend Analysis (2019 – 2031) by Solution
Figure 27: North America Digital Marketing Analytics Market Attractiveness by Solution
Figure 28: North America Digital Marketing Analytics Market Value Share Analysis (2021 – 2031) by End User
Figure 29: North America Digital Marketing Analytics Market Value Y-o-Y Growth Trend Analysis (2019 – 2031) by End User
Figure 30: North America Digital Marketing Analytics Market Attractiveness by End User
Figure 31: North America Digital Marketing Analytics Market Value Share Analysis (2021 – 2031) by Application
Figure 32: North America Digital Marketing Analytics Market Value Y-o-Y Growth Trend Analysis (2019 – 2031) by Application
Figure 33: North America Digital Marketing Analytics Market Attractiveness by Application
Figure 34: North America Digital Marketing Analytics Market Value Share Analysis (2021 – 2031) by Country
Figure 35: North America Digital Marketing Analytics Market Value Y-o-Y Growth Trend Analysis (2019 – 2031) by Country
Figure 36: North America Digital Marketing Analytics Market Attractiveness by Country
Figure 37: U.S. Digital Marketing Analytics Market Absolute $ Opportunity (US$ Mn), 2016 – 2031
Figure 38: Canada Digital Marketing Analytics Market Absolute $ Opportunity (US$ Mn), 2016 – 2031
Figure 39: Latin America Digital Marketing Analytics Market Value (US$ Mn), 2016-2020
Figure 40: Latin America Digital Marketing Analytics Market Value (US$ Mn), 2021-2031
Figure 41: Latin America Digital Marketing Analytics Market Value Share Analysis (2021 – 2031) by Solution
Figure 42: Latin America Digital Marketing Analytics Market Value Y-o-Y Growth Trend Analysis (2019 – 2031) by Solution
Figure 43: Latin America Digital Marketing Analytics Market Attractiveness by Solution
Figure 44: Latin America Digital Marketing Analytics Market Value Share Analysis (2021 – 2031) by End User
Figure 45: Latin America Digital Marketing Analytics Market Value Y-o-Y Growth Trend Analysis (2019 – 2031) by End User
Figure 46: Latin America Digital Marketing Analytics Market Attractiveness by End User
Figure 47: Latin America Digital Marketing Analytics Market Value Share Analysis (2021 – 2031) by Application
Figure 48: Latin America Digital Marketing Analytics Market Value Y-o-Y Growth Trend Analysis (2019 – 2031) by Application
Figure 49: Latin America Digital Marketing Analytics Market Attractiveness by Application
Figure 50: Latin America Digital Marketing Analytics Market Value Share Analysis (2021 – 2031) by Country
Figure 51: Latin America Digital Marketing Analytics Market Value Y-o-Y Growth Trend Analysis (2019 – 2031) by Country
Figure 52: Latin America Digital Marketing Analytics Market Attractiveness by Country
Figure 53: Brazil Digital Marketing Analytics Market Absolute $ Opportunity (US$ Mn), 2016 – 2031
Figure 54: Mexico Digital Marketing Analytics Market Absolute $ Opportunity (US$ Mn), 2016 – 2031
Figure 55: Argentina Digital Marketing Analytics Market Absolute $ Opportunity (US$ Mn), 2016 – 2031
Figure 56: Chile Digital Marketing Analytics Market Absolute $ Opportunity (US$ Mn), 2016 – 2031
Figure 57: Colombia Digital Marketing Analytics Market Absolute $ Opportunity (US$ Mn), 2016 – 2031
Figure 58: Peru Digital Marketing Analytics Market Absolute $ Opportunity (US$ Mn), 2016 – 2031
Figure 59: Rest of Latin America Digital Marketing Analytics Market Absolute $ Opportunity (US$ Mn), 2016 – 2031
Figure 60: Europe Digital Marketing Analytics Market Value (US$ Mn), 2016-2020
Figure 61: Europe Digital Marketing Analytics Market Value (US$ Mn), 2021-2031
Figure 62: Europe Digital Marketing Analytics Market Value Share Analysis (2021 – 2031) by Solution
Figure 63: Europe Digital Marketing Analytics Market Value Y-o-Y Growth Trend Analysis (2019 – 2031) by Solution
Figure 64: Europe Digital Marketing Analytics Market Attractiveness by Solution
Figure 65: Europe Digital Marketing Analytics Market Value Share Analysis (2021 – 2031) by End User
Figure 66: Europe Digital Marketing Analytics Market Value Y-o-Y Growth Trend Analysis (2019 – 2031) by End User
Figure 67: Europe Digital Marketing Analytics Market Attractiveness by End User
Figure 68: Europe Digital Marketing Analytics Market Value Share Analysis (2021 – 2031) by Application
Figure 69: Europe Digital Marketing Analytics Market Value Y-o-Y Growth Trend Analysis (2019 – 2031) by Application
Figure 70: Europe Digital Marketing Analytics Market Attractiveness by Application
Figure 71: Europe Digital Marketing Analytics Market Value Share Analysis (2021 – 2031) by Country
Figure 72: Europe Digital Marketing Analytics Market Value Y-o-Y Growth Trend Analysis (2019 – 2031) by Country
Figure 73: Europe Digital Marketing Analytics Market Attractiveness by Country
Figure 74: Germany Digital Marketing Analytics Market Absolute $ Opportunity (US$ Mn), 2016 – 2031
Figure 75: Italy Digital Marketing Analytics Market Absolute $ Opportunity (US$ Mn), 2016 – 2031
Figure 76: France Digital Marketing Analytics Market Absolute $ Opportunity (US$ Mn), 2016 – 2031
Figure 77: U.K. Digital Marketing Analytics Market Absolute $ Opportunity (US$ Mn), 2016 – 2031
Figure 78: Spain Digital Marketing Analytics Market Absolute $ Opportunity (US$ Mn), 2016 – 2031
Figure 79: BENELUX Digital Marketing Analytics Market Absolute $ Opportunity (US$ Mn), 2016 – 2031
Figure 80: Russia Digital Marketing Analytics Market Absolute $ Opportunity (US$ Mn), 2016 – 2031
Figure 81: Rest of Europe Digital Marketing Analytics Market Absolute $ Opportunity (US$ Mn), 2016 – 2031
Figure 82: South Asia & Pacific Digital Marketing Analytics Market Value (US$ Mn), 2016-2020
Figure 83: South Asia & Pacific Digital Marketing Analytics Market Value (US$ Mn), 2021-2031
Figure 84: South Asia & Pacific Digital Marketing Analytics Market Value Share Analysis (2021 – 2031) by Solution
Figure 85: South Asia & Pacific Digital Marketing Analytics Market Value Y-o-Y Growth Trend Analysis (2019 – 2031) by Solution
Figure 86: South Asia & Pacific Digital Marketing Analytics Market Attractiveness by Solution
Figure 87: South Asia & Pacific Digital Marketing Analytics Market Value Share Analysis (2021 – 2031) by End User
Figure 88: South Asia & Pacific Digital Marketing Analytics Market Value Y-o-Y Growth Trend Analysis (2019 – 2031) by End User
Figure 89: South Asia & Pacific Digital Marketing Analytics Market Attractiveness by End User
Figure 90: South Asia & Pacific Digital Marketing Analytics Market Value Share Analysis (2021 – 2031) by Application
Figure 91: South Asia & Pacific Digital Marketing Analytics Market Value Y-o-Y Growth Trend Analysis (2019 – 2031) by Application
Figure 92: South Asia & Pacific Digital Marketing Analytics Market Attractiveness by Application
Figure 93: South Asia & Pacific Digital Marketing Analytics Market Value Share Analysis (2021 – 2031) by Country
Figure 94: South Asia & Pacific Digital Marketing Analytics Market Value Y-o-Y Growth Trend Analysis (2019 – 2031) by Country
Figure 95: South Asia & Pacific Digital Marketing Analytics Market Attractiveness by Country
Figure 96: India Digital Marketing Analytics Market Absolute $ Opportunity (US$ Mn), 2016 – 2031
Figure 97: Malaysia Digital Marketing Analytics Market Absolute $ Opportunity (US$ Mn), 2016 – 2031
Figure 98: Indonesia Digital Marketing Analytics Market Absolute $ Opportunity (US$ Mn), 2016 – 2031
Figure 99: Singapore Digital Marketing Analytics Market Absolute $ Opportunity (US$ Mn), 2016 – 2031
Figure 100: Australia & New Zealand Digital Marketing Analytics Market Absolute $ Opportunity (US$ Mn), 2016 – 2031
Figure 101: Rest of South Asia & Pacific Digital Marketing Analytics Market Absolute $ Opportunity (US$ Mn), 2016 – 2031
Figure 102: East Asia Digital Marketing Analytics Market Value (US$ Mn), 2016-2020
Figure 103: East Asia Digital Marketing Analytics Market Value (US$ Mn), 2021-2031
Figure 104: East Asia Digital Marketing Analytics Market Value Share Analysis (2021 – 2031) by Solution
Figure 105: East Asia Digital Marketing Analytics Market Value Y-o-Y Growth Trend Analysis (2019 – 2031) by Solution
Figure 106: East Asia Digital Marketing Analytics Market Attractiveness by Solution
Figure 107: East Asia Digital Marketing Analytics Market Value Share Analysis (2021 – 2031) by End User
Figure 108: East Asia Digital Marketing Analytics Market Value Y-o-Y Growth Trend Analysis (2019 – 2031) by End User
Figure 109: East Asia Digital Marketing Analytics Market Attractiveness by End User
Figure 110: East Asia Digital Marketing Analytics Market Value Share Analysis (2021 – 2031) by Application
Figure 111: East Asia Digital Marketing Analytics Market Value Y-o-Y Growth Trend Analysis (2019 – 2031) by Application
Figure 112: East Asia Digital Marketing Analytics Market Attractiveness by Application
Figure 113: East Asia Digital Marketing Analytics Market Value Share Analysis (2021 – 2031) by Country
Figure 114: East Asia Digital Marketing Analytics Market Value Y-o-Y Growth Trend Analysis (2019 – 2031) by Country
Figure 115: East Asia Digital Marketing Analytics Market Attractiveness by Country
Figure 116: China Digital Marketing Analytics Market Absolute $ Opportunity (US$ Mn), 2016 – 2031
Figure 117: Japan Digital Marketing Analytics Market Absolute $ Opportunity (US$ Mn), 2016 – 2031
Figure 118: South Korea Digital Marketing Analytics Market Absolute $ Opportunity (US$ Mn), 2016 – 2031
Figure 119: Middle East & Africa Digital Marketing Analytics Market Value (US$ Mn), 2016-2020
Figure 120: Middle East & Africa Digital Marketing Analytics Market Value (US$ Mn), 2021-2031
Figure 121: Middle East & Africa Digital Marketing Analytics Market Value Share Analysis (2021 – 2031) by Solution
Figure 122: Middle East & Africa Digital Marketing Analytics Market Value Y-o-Y Growth Trend Analysis (2019 – 2031) by Solution
Figure 123: Middle East & Africa Digital Marketing Analytics Market Attractiveness by Solution
Figure 124: Middle East & Africa Digital Marketing Analytics Market Value Share Analysis (2021 – 2031) by End User
Figure 125: Middle East & Africa Digital Marketing Analytics Market Value Y-o-Y Growth Trend Analysis (2019 – 2031) by End User
Figure 126: Middle East & Africa Digital Marketing Analytics Market Attractiveness by End User
Figure 127: Middle East & Africa Digital Marketing Analytics Market Value Share Analysis (2021 – 2031) by Application
Figure 128: Middle East & Africa Digital Marketing Analytics Market Value Y-o-Y Growth Trend Analysis (2019 – 2031) by Application
Figure 129: Middle East & Africa Digital Marketing Analytics Market Attractiveness by Application
Figure 130: Middle East & Africa Digital Marketing Analytics Market Value Share Analysis (2021 – 2031) by Country
Figure 131: Middle East & Africa Digital Marketing Analytics Market Value Y-o-Y Growth Trend Analysis (2019 – 2031) by Country
Figure 132: Middle East & Africa Digital Marketing Analytics Market Attractiveness by Country
Figure 133: GCC Countries Digital Marketing Analytics Market Absolute $ Opportunity (US$ Mn), 2016 – 2031
Figure 134: Turkey Digital Marketing Analytics Market Absolute $ Opportunity (US$ Mn), 2016 – 2031
Figure 135: Northern Africa Digital Marketing Analytics Market Absolute $ Opportunity (US$ Mn), 2016 – 2031
Figure 136: South Africa Digital Marketing Analytics Market Absolute $ Opportunity (US$ Mn), 2016 – 2031
Figure 137: Rest of MEA Digital Marketing Analytics Market Absolute $ Opportunity (US$ Mn), 2016 – 2031
