[300 Pages Report] The location based marketing services market is anticipated to progress at a CAGR of 18.1% during the period of 2022 to 2032. The Location Based Marketing Services Market is anticipated to reach US$ 299.3 Billion in 2032, up from US$ 56.5 Billion in 2022.
The suppliers of various platforms including advertising and location services are offering freemium apps that are used to attract advertisers to use their core service, which is an essential factor propelling the market growth during the analysis period.
Factors such as the increasing demand for mobile location-based services, the surge in demand for location-enabled mapping, tracking, and navigation solutions, and the proliferation of social media, smartphones, and location-based applications among consumers are expected to accelerate the market growth during the forecast period.
| Attributes | Details |
|---|---|
| Location-Based Marketing Services Market CAGR (2022 to 2032) | 18.1% |
| Location-Based Marketing Services Market (2022) | US$ 56.5 Billion |
| Location-Based Marketing Services Market (2032) | US$ 299.3 Billion |
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The major factors that are expected to propel the growth of the location-based marketing services market during the forecast period include the increasing use of social media by consumers and the shift of marketers from traditional banner advertising to digital platforms.
Rapidly increasing digitalization across industry verticals, growing penetration of internet & GPS-enabled mobile devices, and increasing utilization of consumer data by marketers are some other major factors that are expected to foster the growth of the Location Based Marketing Services Market over the analysis period.
Regulatory measures to ensure consumer safety, the proliferation of new data sources, and evolving methodology for marketing purposes are likely to promote market growth over the forecast period. The rise in GPS-enabled precision applications, such as farming, logistics, and automotive, has created a high demand for location-based solutions.
Also, the increasing demand for mobile location-based services, the surge in demand for location-enabled mapping, tracking, and navigation solutions, and the proliferation of social media, smartphones, and location-based applications among consumers are providing significant opportunities for the growth of the location-based services market.
There are some factors that are acting as obstacles and hindering the growth of the location-based marketing services market during the forecast period. One of the factors that are expected to hamper the growth of the market includes concerns regarding data security and privacy that inhibit the adoption of Location Based Marketing Services.
With the expansion of the digital world, public concern regarding privacy is increasing. Union members in diverse industries complain that an RTLS solution can be used to monitor break time and working hours of employees unfairly, and employees are worried about the loss of their freedom. In addition, a lack of knowledge about location-based advertising solutions is also expected to limit the growth of the Location Based Marketing Services Market over the analysis period.
Principal Consultant
With more than two-thirds of the global population now connected by GPS-enabled mobile devices, location data has become one of the important data sources. Currently, as per the GSMA, there are around 5.16 billion mobile subscribers globally and around 4.57 billion internet users globally.
Changing consumer behavior to use mobile applications for engaging socially and shopping has posed a compelling opportunity for advertisers to place marketing and advertising content on various social media platforms. Besides, the increasing development of mobile applications by brands and advertisers enabled by Location Based Marketing Services is likely to increase the number of customers and accelerate market growth.
In the Location Based Marketing industry, the suppliers of various platforms including advertising and location services are offering freemium apps that are used to attract advertisers to use their core services. However, service providers charge for additional content and features provided.
Location-Based Marketing Services Market:
| Attributes | Location-Based Marketing Services Market |
|---|---|
| CAGR (2022 to 2032) | 18.1% |
| Market Value (2032) | US$ 299.3 Billion |
| Growth Factor | The major factor that is expected to augment the growth of the Location Based Marketing Services Market includes the high penetration of smart devices such as sensors, IoT, and others. |
| Opportunity | An increase in the adoption of location-based service by enterprises to gain a strategic and competitive advantage over their competitors. |
| Key Trends | Most countries have started adopting Location Based Marketing services to align all business tools such as manufacturing, marketing, and sales together |
Smart Tracker Market
| Attributes | Smart Tracker Market: |
|---|---|
| CAGR (2022 to 2032) | 12.4% |
| Market Value (2032) | US$ 825 Million |
| Growth Factor | With the growing penetration of smartphones, the user base and demand for these devices increase exponentially. |
| Opportunity | Owing to the proliferation of smart devices, the demand for trackers capable of connecting to smartphones for tracking various day-to-day life items is increasing. |
| Key Trends | With the growing consumer awareness of the product and vendors increasing the range of the products are positively influencing the demand. |
GPS Tracking Device Market:
| Attributes | GPS Tracking Device Market |
|---|---|
| CAGR (2022 to 2032) | 12.3% |
| Market Value (2032) | US$ 7.5 Billion |
| Growth Factor | The major factor that is expected to fuel the market growth during the forecast period includes the increase in demand for IoT and cloud technology. |
| Opportunity | The rise in the usage of digital maps and the surge in advancements and upgradation of software used in GPS tracking devices are expected to offer lucrative opportunities for the growth of the global GPS tracking device market. |
| Key Trends | Increase in awareness of the need for GPS, developments in the automotive sector, and transportation issues in the developing countries |
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On the basis of target location type, the market can be segmented into the following: By Physical Location, and By Location of Interest. The physical location category is expected to represent the highest CAGR of 18.1% during the forecast period. The Location of Interest category of the target location type is also expected to represent a significant market share.
On the basis of promotion type, the search result category is expected to represent the highest CAGR of 17.3% during the forecast period, owing to the new players in the social media arena posing competition to existing players, attributing to their increasing use of location-based services for marketing purposes including Geo-targeting.
For instance, in March 2018, Snapchat introduced location-based advertisement targeting that helped advertisers to target advertisements based on a radius around a specific geographic area.
North America region is expected to dominate the global location-based marketing services market, attributed to the availability of well-established IT infrastructure and substantial investments in advanced technologies such as cloud computing, machine learning, and geolocation technology. Location-based marketing services in the USA are projected to reach a valuation of US$ 90.9 Billion by 2032 with a CAGR of 18.3%.
Whereas, the Asia Pacific region is projected to embrace a remarkable growth rate during the forecast period. China, India, and Japan leverage robust geo-location capabilities for various services. Hence, the substantial availability of location services is expected to support market growth across the region. China is expected to reach a market size of US$ 40.1 Billion in 2032, representing a CAGR of 21.1%, over the forecast period. Japan, on the other hand, is expected to reach a market size of US$ 10.5 Billion in 2032, representing a CAGR of 15.2%, during the forecast period.
Europe is anticipated to hold a major share followed by North America, owing to mandatory laws and regulations imposed by the European Union such as the general data protection regulation (GDPR). UK and India are expected to reach a market size of US$ 34.0 Billion and US$ 17.7 Billion in 2032, representing growth forecasts of 18.6% and 22.2% respectively, throughout the forecast period.
Recent Developments
As of 2021, the market for location based marketing services was valued at US$ 47.0 Billion, as per FMI
By 2022 end, deployment of location based marketing services closed at a value of US$ 56.5 Billion
From 2015 to 2021, location based marketing services demand expanded at a CAGR of 18.8%
From 2022 to 2032, location based marketing services are expected to flourish at a CAGR of 18.1%
By 2032, the market value of location based marketing services is expected to reach US$ 299.3 Billion.
From 2022 to 2032, location based marketing services demand in the US is expected to surge at a CAGR of 18.3%
By target location type, the physical location category constitutes the bulk of market share with a CAGR of 18.1%.
1. Preface | Location-Based Marketing Services Market 1.1. Market Definition and Scope 1.2. Market Segmentation 1.3. Key Research Objectives 1.4. Research Highlights 2. Assumptions and Research Methodology 3. Executive Summary: Global Market 4. Market Overview 4.1. Introduction 4.2. Market Dynamics 4.2.1. Drivers 4.2.2. Restraints 4.2.3. Opportunities 4.3. Market Indicators 4.4. Global Market Analysis and Forecasts, 2015 to 2032 4.4.1. Market Revenue Projections (US$ Million) 4.5. Porter’s Five Force Model 4.6. Ecosystem Analysis 4.7. Market Outlook 5. Global Market Analysis and Forecasts, By Target Location Type 5.1. Overview & Definitions 5.2. Market Size (US$ Million) Forecast By Target Location Type, 2015 to 2032 5.2.1. By Physical Location 5.2.2. By Location of Interest 5.3. Market Attractiveness By Target Location Type 6. Global Market Analysis and Forecasts, By Promotion Type 6.1. Overview & Definitions 6.2. Market Size (US$ Million) Forecast By Promotion Type, 2015 to 2032 6.2.1. Banner Display/Pop ups 6.2.2. Video 6.2.3. Search Result 6.2.4. E-mail and Message 6.2.5. Social Media Content 6.2.6. Voice Calling 6.3. Market Attractiveness By Promotion Type 7. Global Market Analysis and Forecasts, By Industry Vertical 7.1. Overview & Definitions 7.2. Market Size (US$ Million) Forecast By Industry Vertical, 2015 to 2032 7.2.1. Retail 7.2.2. Hospitality 7.2.3. Healthcare 7.2.4. BFSI 7.2.5. Education 7.2.6. Technology and Media 7.2.7. Transportation and Logistics 7.2.8. Automotive and Others 7.3. Market Attractiveness By Industry Vertical 8. Global Market Analysis and Forecasts, By Region 8.1. Key Findings 8.2. Market Size (US$ Million) Forecast By Region, 2015 to 2032 8.2.1. North America 8.2.2. Europe 8.2.3. Asia Pacific 8.2.4. Middle East and Africa 8.2.5. South America 8.3. Market Attractiveness By Country/Region 9. North America Market Analysis and Forecast 9.1. Key Trends 9.2. Market Size (US$ Million) Forecast By Target Location Type, 2015 to 2032 9.2.1. By Physical Location 9.2.2. By Location of Interest 9.3. Market Size (US$ Million) Forecast By Promotion Type, 2015 to 2032 9.3.1. Banner Display/Pop ups 9.3.2. Video 9.3.3. Search Result 9.3.4. E-mail and Message 9.3.5. Social Media Content 9.3.6. Voice Calling 9.4. Market Size (US$ Million) Forecast By Industry Vertical, 2015 to 2032 9.4.1. Retail 9.4.2. Hospitality 9.4.3. Healthcare 9.4.4. BFSI 9.4.5. Education 9.4.6. Technology and Media 9.4.7. Transportation and Logistics 9.4.8. Automotive and Others 9.5. Market Size (US$ Million) Forecast By Country, 2015 to 2032 9.5.1. The USA 9.5.1.1. Market Size (US$ Million) Forecast By Target Location Type, 2015 to 2032 9.5.1.1.1. By Physical Location 9.5.1.1.2. By Location of Interest 9.5.1.2. Market Size (US$ Million) Forecast By Promotion Type, 2015 to 2032 9.5.1.2.1. Banner Display/Pop ups 9.5.1.2.2. Video 9.5.1.2.3. Search Result 9.5.1.2.4. E-mail and Message 9.5.1.2.5. Social Media Content 9.5.1.2.6. Voice Calling 9.5.1.3. Market Size (US$ Million) Forecast By Industry Vertical, 2015 to 2032 9.5.1.3.1. Retail 9.5.1.3.2. Hospitality 9.5.1.3.3. Healthcare 9.5.1.3.4. BFSI 9.5.1.3.5. Education 9.5.1.3.6. Technology and Media 9.5.1.3.7. Transportation and Logistics 9.5.1.3.8. Automotive and Others 9.5.2. Canada 9.5.2.1. Market Size (US$ Million) Forecast By Target Location Type, 2015 to 2032 9.5.2.1.1. By Physical Location 9.5.2.1.2. By Location of Interest 9.5.2.2. Market Size (US$ Million) Forecast By Promotion Type, 2015 to 2032 9.5.2.2.1. Banner Display/Pop ups 9.5.2.2.2. Video 9.5.2.2.3. Search Result 9.5.2.2.4. E-mail and Message 9.5.2.2.5. Social Media Content 9.5.2.2.6. Voice Calling 9.5.2.3. Market Size (US$ Million) Forecast By Industry Vertical, 2015 to 2032 9.5.2.3.1. Retail 9.5.2.3.2. Hospitality 9.5.2.3.3. Healthcare 9.5.2.3.4. BFSI 9.5.2.3.5. Education 9.5.2.3.6. Technology and Media 9.5.2.3.7. Transportation and Logistics 9.5.2.3.8. Automotive and Others 9.5.3. Rest of North America 9.5.3.1. Market Size (US$ Million) Forecast By Target Location Type, 2015 to 2032 9.5.3.1.1. By Physical Location 9.5.3.1.2. By Location of Interest 9.5.3.2. Market Size (US$ Million) Forecast By Promotion Type, 2015 to 2032 9.5.3.2.1. Banner Display/Pop ups 9.5.3.2.2. Video 9.5.3.2.3. Search Result 9.5.3.2.4. E-mail and Message 9.5.3.2.5. Social Media Content 9.5.3.2.6. Voice Calling 9.5.3.3. Market Size (US$ Million) Forecast By Industry Vertical, 2015 to 2032 9.5.3.3.1. Retail 9.5.3.3.2. Hospitality 9.5.3.3.3. Healthcare 9.5.3.3.4. BFSI 9.5.3.3.5. Education 9.5.3.3.6. Technology and Media 9.5.3.3.7. Transportation and Logistics 9.5.3.3.8. Automotive and Others 9.6. Market Attractiveness Analysis 9.6.1. By Target Location Type 9.6.2. By Promotion Type 9.6.3. By Industry Vertical 9.6.4. By Country 10. Europe Market Analysis and Forecast 10.1. Key Trends 10.2. Market Size (US$ Million) Forecast By Target Location Type, 2015 to 2032 10.2.1. By Physical Location 10.2.2. By Location of Interest 10.3. Market Size (US$ Million) Forecast By Promotion Type, 2015 to 2032 10.3.1. Banner Display/Pop ups 10.3.2. Video 10.3.3. Search Result 10.3.4. E-mail and Message 10.3.5. Social Media Content 10.3.6. Voice Calling 10.4. Market Size (US$ Million) Forecast By Industry Vertical, 2015 to 2032 10.4.1. Retail 10.4.2. Hospitality 10.4.3. Healthcare 10.4.4. BFSI 10.4.5. Education 10.4.6. Technology and Media 10.4.7. Transportation and Logistics 10.4.8. Automotive and Others 10.5. Market Size (US$ Million) Forecast By Country, 2015 to 2032 10.5.1. The UK 10.5.1.1. Market Size (US$ Million) Forecast By Target Location Type, 2015 to 2032 10.5.1.1.1. By Physical Location 10.5.1.1.2. By Location of Interest 10.5.1.2. Market Size (US$ Million) Forecast By Promotion Type, 2015 to 2032 10.5.1.2.1. Banner Display/Pop ups 10.5.1.2.2. Video 10.5.1.2.3. Search Result 10.5.1.2.4. E-mail and Message 10.5.1.2.5. Social Media Content 10.5.1.2.6. Voice Calling 10.5.1.3. Market Size (US$ Million) Forecast By Industry Vertical, 2015 to 2032 10.5.1.3.1. Retail 10.5.1.3.2. Hospitality 10.5.1.3.3. Healthcare 10.5.1.3.4. BFSI 10.5.1.3.5. Education 10.5.1.3.6. Technology and Media 10.5.1.3.7. Transportation and Logistics 10.5.1.3.8. Automotive and Others 10.5.2. Germany 10.5.2.1. Market Size (US$ Million) Forecast By Target Location Type, 2015 to 2032 10.5.2.1.1. By Physical Location 10.5.2.1.2. By Location of Interest 10.5.2.2. Market Size (US$ Million) Forecast By Promotion Type, 2015 to 2032 10.5.2.2.1. Banner Display/Pop ups 10.5.2.2.2. Video 10.5.2.2.3. Search Result 10.5.2.2.4. E-mail and Message 10.5.2.2.5. Social Media Content 10.5.2.2.6. Voice Calling 10.5.2.3. Market Size (US$ Million) Forecast By Industry Vertical, 2015 to 2032 10.5.2.3.1. Retail 10.5.2.3.2. Hospitality 10.5.2.3.3. Healthcare 10.5.2.3.4. BFSI 10.5.2.3.5. Education 10.5.2.3.6. Technology and Media 10.5.2.3.7. Transportation and Logistics 10.5.2.3.8. Automotive and Others 10.5.3. France 10.5.3.1. Market Size (US$ Million) Forecast By Target Location Type, 2015 to 2032 10.5.3.1.1. By Physical Location 10.5.3.1.2. By Location of Interest 10.5.3.2. Market Size (US$ Million) Forecast By Promotion Type, 2015 to 2032 10.5.3.2.1. Banner Display/Pop ups 10.5.3.2.2. Video 10.5.3.2.3. Search Result 10.5.3.2.4. E-mail and Message 10.5.3.2.5. Social Media Content 10.5.3.2.6. Voice Calling 10.5.3.3. Market Size (US$ Million) Forecast By Industry Vertical, 2015 to 2032 10.5.3.3.1. Retail 10.5.3.3.2. Hospitality 10.5.3.3.3. Healthcare 10.5.3.3.4. BFSI 10.5.3.3.5. Education 10.5.3.3.6. Technology and Media 10.5.3.3.7. Transportation and Logistics 10.5.3.3.8. Automotive and Others 10.5.4. Rest of Europe 10.5.4.1. Market Size (US$ Million) Forecast By Target Location Type, 2015 to 2032 10.5.4.1.1. By Physical Location 10.5.4.1.2. By Location of Interest 10.5.4.2. Market Size (US$ Million) Forecast By Promotion Type, 2015 to 2032 10.5.4.2.1. Banner Display/Pop ups 10.5.4.2.2. Video 10.5.4.2.3. Search Result 10.5.4.2.4. E-mail and Message 10.5.4.2.5. Social Media Content 10.5.4.2.6. Voice Calling 10.5.4.3. Market Size (US$ Million) Forecast By Industry Vertical, 2015 to 2032 10.5.4.3.1. Retail 10.5.4.3.2. Hospitality 10.5.4.3.3. Healthcare 10.5.4.3.4. BFSI 10.5.4.3.5. Education 10.5.4.3.6. Technology and Media 10.5.4.3.7. Transportation and Logistics 10.5.4.3.8. Automotive and Others 10.6. Market Attractiveness Analysis 10.6.1. By Target Location Type 10.6.2. By Promotion Type 10.6.3. By Industry Vertical 10.6.4. By Country 11. Asia Pacific Market Analysis and Forecast 11.1. Key Trends 11.2. Market Size (US$ Million) Forecast By Target Location Type, 2015 to 2032 11.2.1. By Physical Location 11.2.2. By Location of Interest 11.3. Market Size (US$ Million) Forecast By Promotion Type, 2015 to 2032 11.3.1. Banner Display/Pop ups 11.3.2. Video 11.3.3. Search Result 11.3.4. E-mail and Message 11.3.5. Social Media Content 11.3.6. Voice Calling 11.4. Market Size (US$ Million) Forecast By Industry Vertical, 2015 to 2032 11.4.1. Retail 11.4.2. Hospitality 11.4.3. Healthcare 11.4.4. BFSI 11.4.5. Education 11.4.6. Technology and Media 11.4.7. Transportation and Logistics 11.4.8. Automotive and Others 11.5. Market Size (US$ Million) Forecast By Country, 2015 to 2032 11.5.1. India 11.5.1.1. Market Size (US$ Million) Forecast By Target Location Type, 2015 to 2032 11.5.1.1.1. By Physical Location 11.5.1.1.2. By Location of Interest 11.5.1.2. Market Size (US$ Million) Forecast By Promotion Type, 2015 to 2032 11.5.1.2.1. Banner Display/Pop ups 11.5.1.2.2. Video 11.5.1.2.3. Search Result 11.5.1.2.4. E-mail and Message 11.5.1.2.5. Social Media Content 11.5.1.2.6. Voice Calling 11.5.1.3. Market Size (US$ Million) Forecast By Industry Vertical, 2015 to 2032 11.5.1.3.1. Retail 11.5.1.3.2. Hospitality 11.5.1.3.3. Healthcare 11.5.1.3.4. BFSI 11.5.1.3.5. Education 11.5.1.3.6. Technology and Media 11.5.1.3.7. Transportation and Logistics 11.5.1.3.8. Automotive and Others 11.5.2. China 11.5.2.1. Market Size (US$ Million) Forecast By Target Location Type, 2015 to 2032 11.5.2.1.1. By Physical Location 11.5.2.1.2. By Location of Interest 11.5.2.2. Market Size (US$ Million) Forecast By Promotion Type, 2015 to 2032 11.5.2.2.1. Banner Display/Pop ups 11.5.2.2.2. Video 11.5.2.2.3. Search Result 11.5.2.2.4. E-mail and Message 11.5.2.2.5. Social Media Content 11.5.2.2.6. Voice Calling 11.5.2.3. Market Size (US$ Million) Forecast By Industry Vertical, 2015 to 2032 11.5.2.3.1. Retail 11.5.2.3.2. Hospitality 11.5.2.3.3. Healthcare 11.5.2.3.4. BFSI 11.5.2.3.5. Education 11.5.2.3.6. Technology and Media 11.5.2.3.7. Transportation and Logistics 11.5.2.3.8. Automotive and Others 11.5.3. Japan 11.5.3.1. Market Size (US$ Million) Forecast By Target Location Type, 2015 to 2032 11.5.3.1.1. By Physical Location 11.5.3.1.2. By Location of Interest 11.5.3.2. Market Size (US$ Million) Forecast By Promotion Type, 2015 to 2032 11.5.3.2.1. Banner Display/Pop ups 11.5.3.2.2. Video 11.5.3.2.3. Search Result 11.5.3.2.4. E-mail and Message 11.5.3.2.5. Social Media Content 11.5.3.2.6. Voice Calling 11.5.3.3. Market Size (US$ Million) Forecast By Industry Vertical, 2015 to 2032 11.5.3.3.1. Retail 11.5.3.3.2. Hospitality 11.5.3.3.3. Healthcare 11.5.3.3.4. BFSI 11.5.3.3.5. Education 11.5.3.3.6. Technology and Media 11.5.3.3.7. Transportation and Logistics 11.5.3.3.8. Automotive and Others 11.5.4. Rest of Asia Pacific 11.5.4.1. Market Size (US$ Million) Forecast By Target Location Type, 2015 to 2032 11.5.4.1.1. By Physical Location 11.5.4.1.2. By Location of Interest 11.5.4.2. Market Size (US$ Million) Forecast By Promotion Type, 2015 to 2032 11.5.4.2.1. Banner Display/Pop ups 11.5.4.2.2. Video 11.5.4.2.3. Search Result 11.5.4.2.4. E-mail and Message 11.5.4.2.5. Social Media Content 11.5.4.2.6. Voice Calling 11.5.4.3. Market Size (US$ Million) Forecast By Industry Vertical, 2015 to 2032 11.5.4.3.1. Retail 11.5.4.3.2. Hospitality 11.5.4.3.3. Healthcare 11.5.4.3.4. BFSI 11.5.4.3.5. Education 11.5.4.3.6. Technology and Media 11.5.4.3.7. Transportation and Logistics 11.5.4.3.8. Automotive and Others 11.6. Market Attractiveness Analysis 11.6.1. By Target Location Type 11.6.2. By Promotion Type 11.6.3. By Industry Vertical 11.6.4. By Country 12. Middle East and Africa (MEA) Market Analysis and Forecast 12.1. Key Trends 12.2. Market Size (US$ Million) Forecast By Target Location Type, 2015 to 2032 12.2.1. By Physical Location 12.2.2. By Location of Interest 12.3. Market Size (US$ Million) Forecast By Promotion Type, 2015 to 2032 12.3.1. Banner Display/Pop ups 12.3.2. Video 12.3.3. Search Result 12.3.4. E-mail and Message 12.3.5. Social Media Content 12.3.6. Voice Calling 12.4. Market Size (US$ Million) Forecast By Industry Vertical, 2015 to 2032 12.4.1. Retail 12.4.2. Hospitality 12.4.3. Healthcare 12.4.4. BFSI 12.4.5. Education 12.4.6. Technology and Media 12.4.7. Transportation and Logistics 12.4.8. Automotive and Others 12.5. Market Size (US$ Million) Forecast By Country, 2015 to 2032 12.5.1. GCC 12.5.1.1. Market Size (US$ Million) Forecast By Target Location Type, 2015 to 2032 12.5.1.1.1. By Physical Location 12.5.1.1.2. By Location of Interest 12.5.1.2. Market Size (US$ Million) Forecast By Promotion Type, 2015 to 2032 12.5.1.2.1. Banner Display/Pop ups 12.5.1.2.2. Video 12.5.1.2.3. Search Result 12.5.1.2.4. E-mail and Message 12.5.1.2.5. Social Media Content 12.5.1.2.6. Voice Calling 12.5.1.3. Market Size (US$ Million) Forecast By Industry Vertical, 2015 to 2032 12.5.1.3.1. Retail 12.5.1.3.2. Hospitality 12.5.1.3.3. Healthcare 12.5.1.3.4. BFSI 12.5.1.3.5. Education 12.5.1.3.6. Technology and Media 12.5.1.3.7. Transportation and Logistics 12.5.1.3.8. Automotive and Others 12.5.2. South Africa 12.5.2.1. Market Size (US$ Million) Forecast By Target Location Type, 2015 to 2032 12.5.2.1.1. By Physical Location 12.5.2.1.2. By Location of Interest 12.5.2.2. Market Size (US$ Million) Forecast By Promotion Type, 2015 to 2032 12.5.2.2.1. Banner Display/Pop ups 12.5.2.2.2. Video 12.5.2.2.3. Search Result 12.5.2.2.4. E-mail and Message 12.5.2.2.5. Social Media Content 12.5.2.2.6. Voice Calling 12.5.2.3. Market Size (US$ Million) Forecast By Industry Vertical, 2015 to 2032 12.5.2.3.1. Retail 12.5.2.3.2. Hospitality 12.5.2.3.3. Healthcare 12.5.2.3.4. BFSI 12.5.2.3.5. Education 12.5.2.3.6. Technology and Media 12.5.2.3.7. Transportation and Logistics 12.5.2.3.8. Automotive and Others 12.5.3. Rest of MEA 12.5.3.1. Market Size (US$ Million) Forecast By Target Location Type, 2015 to 2032 12.5.3.1.1. By Physical Location 12.5.3.1.2. By Location of Interest 12.5.3.2. Market Size (US$ Million) Forecast By Promotion Type, 2015 to 2032 12.5.3.2.1. Banner Display/Pop ups 12.5.3.2.2. Video 12.5.3.2.3. Search Result 12.5.3.2.4. E-mail and Message 12.5.3.2.5. Social Media Content 12.5.3.2.6. Voice Calling 12.5.3.3. Market Size (US$ Million) Forecast By Industry Vertical, 2015 to 2032 12.5.3.3.1. Retail 12.5.3.3.2. Hospitality 12.5.3.3.3. Healthcare 12.5.3.3.4. BFSI 12.5.3.3.5. Education 12.5.3.3.6. Technology and Media 12.5.3.3.7. Transportation and Logistics 12.5.3.3.8. Automotive and Others 12.6. Market Attractiveness Analysis 12.6.1. By Target Location Type 12.6.2. By Promotion Type 12.6.3. By Industry Vertical 12.6.4. By Country 13. South America Market Analysis and Forecast 13.1. Key Trends 13.2. Market Size (US$ Million) Forecast By Target Location Type, 2015 to 2032 13.2.1. On-Premise 13.2.2. Cloud 13.3. Market Size (US$ Million) Forecast By Promotion Type, 2015 to 2032 13.3.1. Banner Display/Pop ups 13.3.2. Video 13.3.3. Search Result 13.3.4. E-mail and Message 13.3.5. Social Media Content 13.3.6. Voice Calling 13.4. Market Size (US$ Million) Forecast By Industry Vertical, 2015 to 2032 13.4.1. Retail 13.4.2. Hospitality 13.4.3. Healthcare 13.4.4. BFSI 13.4.5. Education 13.4.6. Technology and Media 13.4.7. Transportation and Logistics 13.4.8. Automotive and Others 13.5. Market Size (US$ Million) Forecast By Country, 2015 to 2032 13.5.1. Brazil 13.5.1.1. Market Size (US$ Million) Forecast By Target Location Type, 2015 to 2032 13.5.1.1.1. By Physical Location 13.5.1.1.2. By Location of Interest 13.5.1.2. Market Size (US$ Million) Forecast By Promotion Type, 2015 to 2032 13.5.1.2.1. Banner Display/Pop ups 13.5.1.2.2. Video 13.5.1.2.3. Search Result 13.5.1.2.4. E-mail and Message 13.5.1.2.5. Social Media Content 13.5.1.2.6. Voice Calling 13.5.1.3. Market Size (US$ Million) Forecast By Industry Vertical, 2015 to 2032 13.5.1.3.1. Retail 13.5.1.3.2. Hospitality 13.5.1.3.3. Healthcare 13.5.1.3.4. BFSI 13.5.1.3.5. Education 13.5.1.3.6. Technology and Media 13.5.1.3.7. Transportation and Logistics 13.5.1.3.8. Automotive and Others 13.5.2. Rest of South America 13.5.2.1. Market Size (US$ Million) Forecast By Target Location Type, 2015 to 2032 13.5.2.1.1. By Physical Location 13.5.2.1.2. By Location of Interest 13.5.2.2. Market Size (US$ Million) Forecast By Promotion Type, 2015 to 2032 13.5.2.2.1. Banner Display/Pop ups 13.5.2.2.2. Video 13.5.2.2.3. Search Result 13.5.2.2.4. E-mail and Message 13.5.2.2.5. Social Media Content 13.5.2.2.6. Voice Calling 13.5.2.3. Market Size (US$ Million) Forecast By Industry Vertical, 2015 to 2032 13.5.2.3.1. Retail 13.5.2.3.2. Hospitality 13.5.2.3.3. Healthcare 13.5.2.3.4. BFSI 13.5.2.3.5. Education 13.5.2.3.6. Technology and Media 13.5.2.3.7. Transportation and Logistics 13.5.2.3.8. Automotive and Others 13.6. Market Attractiveness Analysis 13.6.1. By Target Location Type 13.6.2. By Promotion Type 13.6.3. By Industry Vertical 13.6.4. By Country 14. Competition Landscape 14.1. Market Player - Competition Matrix 14.2. Market Share Analysis By Company (2021) 14.3. Company Profiles (Details - Overview, Financials, Recent Developments, SWOT, Strategy) 14.3.1. Near Pte. Ltd 14.3.1.1. Overview, 14.3.1.2. Financials, 14.3.1.3. Recent Developments, 14.3.1.4. SWOT 14.3.1.5. Strategy 14.3.2. Foursquare Labs, Inc. 14.3.2.1. Overview, 14.3.2.2. Financials, 14.3.2.3. Recent Developments, 14.3.2.4. SWOT 14.3.2.5. Strategy 14.3.3. Google Inc 14.3.3.1. Overview, 14.3.3.2. Financials, 14.3.3.3. Recent Developments, 14.3.3.4. SWOT 14.3.3.5. Strategy 14.3.4. Groupon Inc 14.3.4.1. Overview, 14.3.4.2. Financials, 14.3.4.3. Recent Developments, 14.3.4.4. SWOT 14.3.4.5. Strategy 14.3.5. Groundtruth 14.3.5.1. Overview, 14.3.5.2. Financials, 14.3.5.3. Recent Developments, 14.3.5.4. SWOT 14.3.5.5. Strategy 14.3.6. Placecast 14.3.6.1. Overview, 14.3.6.2. Financials, 14.3.6.3. Recent Developments, 14.3.6.4. SWOT 14.3.6.5. Strategy 14.3.7. PlaceIQ 14.3.7.1. Overview, 14.3.7.2. Financials, 14.3.7.3. Recent Developments, 14.3.7.4. SWOT 14.3.7.5. Strategy 14.3.8. Scanbuy Inc. 14.3.8.1. Overview, 14.3.8.2. Financials, 14.3.8.3. Recent Developments, 14.3.8.4. SWOT 14.3.8.5. Strategy 14.3.9. Shopkick, Inc. 14.3.9.1. Overview, 14.3.9.2. Financials, 14.3.9.3. Recent Developments, 14.3.9.4. SWOT 14.3.9.5. Strategy 14.3.10. Telenity, Inc. 14.3.10.1. Overview, 14.3.10.2. Financials, 14.3.10.3. Recent Developments, 14.3.10.4. SWOT 14.3.10.5. Strategy
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Location Based Marketing Services Market
