Location Analytics Market Outlook

The location analytics market is set to thrive at a strong CAGR of 14.8% during the forecast period. The market holds a share of US$ 20.66 billion in 2023, while it is anticipated to cross a value of US$ 82.14 billion by 2033.

The research report on the location analytics market explains that the expanding international businesses and advanced location-based enterprise targets are fueling the market growth. The advanced location analytics tools go beyond the basic mapping and add different filters to segregate the data well. These features help businesses in observing the consumer density in any region along with the age, gender, and dimension filters. The location analytics system also helps enterprises in forming predictions, forecasts, and optimizing sales channels. Furthermore, the rising demand to gain a competitive advantage across different industries also flourishes the sales of location analytics systems.

New organizations adopt strategies that focus on different locations and their sales figures in those regions. Small-sized and medium-sized enterprises, along with the BFSI sector adopting location analytics, increase the scalability and agility of the business. The integration of the elements of industries 4.0, such as AI, Machine Learning, Internet of Things with the location analytics platforms makes it more effective

Organizations that work for weather forecasting, population density, the effect of a pandemic, and dynamic geospatial information also adopt location analytic systems. The systems help simplify the complex data and showcase it in laymen’s templates. Rising competition amongst companies across the verticals looks for strong product and service research that could provide them with an edge over each other. Lastly, the rising proficiency and productivity of platforms due to rapid digitization is also flourishing the market growth.

Businesses of different sizes now look for a solution that reduces the research cost while also giving them accurate information about their product’s sale in a specific region. Thus, the expansion of these businesses may cater to the location analytics market. An important vertical of location analytics is the healthcare industry, as it requires location data to regulate and inspect primary care clinics, patient count, and numerous functional hospitals.

Location analytics market outlook states that the future looks promising for the market as it integrates with the latest technology like AI and machine learning. The scope of location analytics in geographical prediction and forecast is likely to support the market assessment. Furthermore, personalized and customized location analytics solution for businesses is anticipated to play a vital role in the market. These customized solutions usually enhance the decision-making power of an organization.

Attributes Details
Location Analytics Market CAGR (2023 to 2033) 14.8%
Location Analytics Market Size (2023) US$ 20.66 billion
Location Analytics Market Size (2033) US$ 82.14 billion

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How is the Future Outlook (2023 to 2033) for Location Analytics Market in Comparison to the Historical Pattern (2017 to 2022)

From 2017 to 2022, the global location analytics market registered a comparatively higher CAGR of 17.2%. The market was positively affected by the pandemic as corporate and business management extended their service and advanced their consumer-based marketing tactics. The expansion of global positioning systems (GPS) and social media channels has also fueled the demand for location analytics.

Companies adopting advanced business strategies are likely to deliver steady growth during this period. The highly competitive market systems demand powerful solutions for location mapping and regional data analysis. These services are found in the integrated location analytics systems. The market is likely to grow steadily between 2023 and 2028.

The expanding international businesses coupled with the elements introduced by location analytics, such as location sensors and mobile devices. The enhanced capabilities such as location-specific, optimized business practices and predictions. The location analytics market is anticipated to thrive at a CAGR of 14.8% between 2023 and 2033.

What Factors Drive and Restrict the Location Analytics Market?

The increasing competition and rising application of spatial data are fueling the demand for location analytics tools. Furthermore, the proliferating usage of location-based features and applications is anticipated to drive market growth. Location analytics is widely used as a predictive technology in disaster management applications. The wider range of verticals, coupled with the rising requirement for geographic predictive analytics, is expanding the location analytics market size.

Integration of location-based mapping services with business intelligence modules is also gaining traction in the market. More people installing applications and games that deal with location tracing and analytics is likely to fuel the growth of the location analytics market. Collaboration and mergers between technology giants and location analytics experts to work on research and development and personalized solutions are anticipated to transform the location analytics market.

The main restraints for the market are the limited return on investment (ROI), costly initial deployment, and lower regulatory norms. Furthermore, the lower penetration of 5G, GPS, and smartphone technology in some parts of the world limits the market growth.

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Sudip Saha

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Location analytics Market Country-wise Insights

How North America is a Significant Location Analytics Market?

Higher Competition across Businesses along with a Large Smartphone Consumer Base is propelling the Regional Growth

The North American location analytics market is expected to hold the prominent space in 2023.

The United States is expected to dominate the North American region with the higher penetration of smartphones and expanding location-based applications. Risk management and remote monitoring are in high demand across all verticals. The integration of business intelligence systems with location-based analytics tools is delivering fruitful results for enterprises. This further supports the marketing campaigns of companies as they hold more information about the regional market scope.

The application of these systems in analyzing disaster management programs and location-based mapping is helping the government and authorities across the country. Thus, geographical applications are also fueling the demand for location analytics systems.

What makes Asia Pacific (APAC) a Leading Location Analytics Market?

Expanding Geospatial Applications along with Higher Smartphone Consumer Base is propelling the Regional Growth

The Asia Pacific region, with its emerging economies like China and India, is penetrating each technologically advanced market. The application of location analytics systems has increased in the region with the proliferating businesses and startups. Furthermore, the government authorities applying these systems in geographical research and climate analysis is likely to fuel the market growth. The huge population of this region is also expected to contribute to location-based markets such as real-time location systems, GPS markets, and location-based analytics markets. The research and development programs integrating the technology with artificial intelligence and IoT are also fueling the sales of location analytics systems.

What is Driving the European Location Analytics Market?

Increased Tourism with Higher Penetration of Automotive Applications of Location Analytics Are Propelling the Regional Growth

Expanding European businesses and an increased footfall of tourists in countries like Germany, France, Spain, and Poland are fueling the adoption of location analytics systems. Furthermore, the advanced road norms and technology implemented consume a significant chunk of the location analytics market due to its integration with sensory technology that makes traffic management easy. Furthermore, Germany is expected to hold a significant share of the market in the European region. The growth is attributed to expanding transport, communication, delivery system, and logistic services. These elements influence businesses positively.

Category-wise Insights

Segment Top Application
Top Sub-segment Remote Monitoring
Attributes 10% gains through 2033
Segment Top Industry Vertical
Top Sub-segment Transportation and Logistics
Attributes 25% of the global share

Increasing International Business Facilities along with Remote Work Prospects to fuel the Segment’s Growth

The remote monitoring segment leads in the application category with an estimated gain of 10% by 2033. This growth is attributed to the higher penetration of remote businesses with locations around the world. International businesses with different locations for different tasks are fueling the demand for remote monitoring applications of location analytics. Utilization of personal spaces for saving the time and space of businesses while saving the workspaces from potential hazards are factors for the growth of this segment.

The Integration of Automotive Technology with Location Analytics is Propelling the growth of the Segment

By industry vertical, the transportation and logistics segment is expected to hold a global share of 25% by 2033. The growth of this segment is directly affected by the increased logistics operations of expanding businesses that use location analytics to figure out the consumer base and delivery options. The systems also help to ensure the delivery status of any package. The location analytics system also helps in finding a courier vehicle, like a truck or a van.

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Competition Scenario

The key players focus on creating a system that can be customized according to the need of the enterprise. Furthermore, the target is to provide an accurate location and add other important elements like density, number, and other data in the analytical report. The market players tie hands with the technology giants to make their products and service more trackable and safer.

Market Developments

  • ESRI has produced location analytics that functions advanced analytics operations such as statistical, predictive, and spatial to revolutionize the decision-making power of companies followed by targeted campaigns.
  • IBM has introduced its location intelligence systems with wider business applications of target marketing, network optimization, e-government, economic development, and routing and workforce optimization.

Key Players

  • ALTERYX
  • ESRI
  • GOOGLE LLC
  • HERE TECHNOLOGIES
  • HEXAGON
  • Microsoft Corporation
  • Oracle Corporation
  • PITNEY BOWES
  • SISENSE INC
  • SYNCSORT
  • IBM
  • Quppa

Key Segments

By Component:

  • Solution
    • Geocoding & Reverse Geocoding
    • Thematic Mapping & Spatial Analysis
    • Reporting & Visualization
  • Service
    • Professional Service
    • Managed Service

By Location Positioning:

  • Outdoor Positioning
  • Indoor Positioning

By Application:

  • Risk Management
  • Customer Experience Management
  • Remote Monitoring
  • Supply Chain Planning & Optimization
  • Emergency Response Management
  • Location Selection & Optimization

By Industry Verticals:

  • Transportation & Logistics
  • Retail
  • BFSI
  • IT & Telecom
  • Healthcare
  • Energy & Utilities
  • Manufacturing

By Region:

  • North America
  • Latin America
  • Europe
  • Asia Pacific (APAC)
  • The Middle East & Africa (MEA)

Frequently Asked Questions

What was the global Location Analytics Market size reported by FMI for 2022?

The location analytics market held a value of US$ 18 billion in 2022.

What is the Location Analytics Market estimated to reach in 2023?

The market is estimated to hold a value of US$ 20.66 billion in 2023.

What is the Location Analytics Market valuation expected for 2033?

The location analytics market is anticipated to hold a valuation of US$ 82.14 billion by 2033.

What value CAGR did the Location Analytics Market exhibit over the last 4 years?

The location analytics market thrived at a 17.2% CAGR in the last four years, from 2017 to 2022.

What is the projected CAGR for the Location Analytics Market from 2023 to 2033?

The location analytics market is expected to record a CAGR of 14.8% by 2033.

Which Application Type is predicted to expand rapidly between 2023 and 2033?

Remote monitoring is expected to lead the application category with an expected gain of 10% by 2033.

Which Industry Vertical Type is predicted to expand rapidly between 2023 and 2033?

The transportation and logistics segment is anticipated to top the industrial vertical tally with a hold of 25% of global support.

Table of Content
1. Executive Summary | Location Analytics Market 
    1.1. Global Market Outlook
    1.2. Demand-side Trends
    1.3. Supply-side Trends
    1.4. Technology Roadmap Analysis
    1.5. Analysis and Recommendations
2. Market Overview
    2.1. Market Coverage / Taxonomy
    2.2. Market Definition / Scope / Limitations
3. Market Background
    3.1. Market Dynamics
        3.1.1. Drivers
        3.1.2. Restraints
        3.1.3. Opportunity
        3.1.4. Trends
    3.2. Scenario Forecast
        3.2.1. Demand in Optimistic Scenario
        3.2.2. Demand in Likely Scenario
        3.2.3. Demand in Conservative Scenario
    3.3. Opportunity Map Analysis
    3.4. Investment Feasibility Matrix
    3.5. PESTLE and Porter’s Analysis
    3.6. Regulatory Landscape
        3.6.1. By Key Regions
        3.6.2. By Key Countries
    3.7. Regional Parent Market Outlook
4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033
    4.1. Historical Market Size Value (US$ Million) Analysis, 2018 to 2022
    4.2. Current and Future Market Size Value (US$ Million) Projections, 2023 to 2033
        4.2.1. Y-o-Y Growth Trend Analysis
        4.2.2. Absolute $ Opportunity Analysis
5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Component
    5.1. Introduction / Key Findings
    5.2. Historical Market Size Value (US$ Million) Analysis By Component, 2018 to 2022
    5.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Component, 2023 to 2033
        5.3.1. Software
        5.3.2. Services
    5.4. Y-o-Y Growth Trend Analysis By Component, 2018 to 2022
    5.5. Absolute $ Opportunity Analysis By Component, 2023 to 2033
6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Location Type
    6.1. Introduction / Key Findings
    6.2. Historical Market Size Value (US$ Million) Analysis By Location Type, 2018 to 2022
    6.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Location Type, 2023 to 2033
        6.3.1. Indoor
        6.3.2. Outdoor
    6.4. Y-o-Y Growth Trend Analysis By Location Type, 2018 to 2022
    6.5. Absolute $ Opportunity Analysis By Location Type, 2023 to 2033
7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Deployment Mode 
    7.1. Introduction / Key Findings
    7.2. Historical Market Size Value (US$ Million) Analysis By Deployment Mode , 2018 to 2022
    7.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Deployment Mode , 2023 to 2033
        7.3.1. On-premise
        7.3.2. Cloud
    7.4. Y-o-Y Growth Trend Analysis By Deployment Mode , 2018 to 2022
    7.5. Absolute $ Opportunity Analysis By Deployment Mode , 2023 to 2033
8. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Application
    8.1. Introduction / Key Findings
    8.2. Historical Market Size Value (US$ Million) Analysis By Application, 2018 to 2022
    8.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Application, 2023 to 2033
        8.3.1. Remote Monitoring
        8.3.2. Sales & Marketing Optimization
        8.3.3. Asset Management
        8.3.4. Risk Management
        8.3.5. Facility Management
        8.3.6. Others
    8.4. Y-o-Y Growth Trend Analysis By Application, 2018 to 2022
    8.5. Absolute $ Opportunity Analysis By Application, 2023 to 2033
9. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By End-User
    9.1. Introduction / Key Findings
    9.2. Historical Market Size Value (US$ Million) Analysis By End-User, 2018 to 2022
    9.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By End-User, 2023 to 2033
        9.3.1. BFSI
        9.3.2. Retail & Consumer Goods
        9.3.3. Healthcare
        9.3.4. Education
        9.3.5. Government & defence
        9.3.6. Transport & Logistic
        9.3.7. IT & Telecom
        9.3.8. Media & entertainment
        9.3.9. Others
    9.4. Y-o-Y Growth Trend Analysis By End-User, 2018 to 2022
    9.5. Absolute $ Opportunity Analysis By End-User, 2023 to 2033
10. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region
    10.1. Introduction
    10.2. Historical Market Size Value (US$ Million) Analysis By Region, 2018 to 2022
    10.3. Current Market Size Value (US$ Million) Analysis and Forecast By Region, 2023 to 2033
        10.3.1. North America
        10.3.2. Latin America
        10.3.3. Europe
        10.3.4. South Asia
        10.3.5. East Asia
        10.3.6. Oceania
        10.3.7. MEA
    10.4. Market Attractiveness Analysis By Region
11. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
    11.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022
    11.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033
        11.2.1. By Country
            11.2.1.1. USA
            11.2.1.2. Canada
        11.2.2. By Component
        11.2.3. By Location Type
        11.2.4. By Deployment Mode
        11.2.5. By Application
        11.2.6. By End-User
    11.3. Market Attractiveness Analysis
        11.3.1. By Country
        11.3.2. By Component
        11.3.3. By Location Type
        11.3.4. By Deployment Mode
        11.3.5. By Application
        11.3.6. By End-User
    11.4. Key Takeaways
12. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
    12.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022
    12.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033
        12.2.1. By Country
            12.2.1.1. Brazil
            12.2.1.2. Mexico
            12.2.1.3. Rest of Latin America
        12.2.2. By Component
        12.2.3. By Location Type
        12.2.4. By Deployment Mode
        12.2.5. By Application
        12.2.6. By End-User
    12.3. Market Attractiveness Analysis
        12.3.1. By Country
        12.3.2. By Component
        12.3.3. By Location Type
        12.3.4. By Deployment Mode
        12.3.5. By Application
        12.3.6. By End-User
    12.4. Key Takeaways
13. Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
    13.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022
    13.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033
        13.2.1. By Country
            13.2.1.1. Germany
            13.2.1.2. United Kingdom
            13.2.1.3. France
            13.2.1.4. Spain
            13.2.1.5. Italy
            13.2.1.6. Rest of Europe
        13.2.2. By Component
        13.2.3. By Location Type
        13.2.4. By Deployment Mode
        13.2.5. By Application
        13.2.6. By End-User
    13.3. Market Attractiveness Analysis
        13.3.1. By Country
        13.3.2. By Component
        13.3.3. By Location Type
        13.3.4. By Deployment Mode
        13.3.5. By Application
        13.3.6. By End-User
    13.4. Key Takeaways
14. South Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
    14.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022
    14.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033
        14.2.1. By Country
            14.2.1.1. India
            14.2.1.2. Malaysia
            14.2.1.3. Singapore
            14.2.1.4. Thailand
            14.2.1.5. Rest of South Asia
        14.2.2. By Component
        14.2.3. By Location Type
        14.2.4. By Deployment Mode
        14.2.5. By Application
        14.2.6. By End-User
    14.3. Market Attractiveness Analysis
        14.3.1. By Country
        14.3.2. By Component
        14.3.3. By Location Type
        14.3.4. By Deployment Mode
        14.3.5. By Application
        14.3.6. By End-User
    14.4. Key Takeaways
15. East Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
    15.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022
    15.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033
        15.2.1. By Country
            15.2.1.1. China
            15.2.1.2. Japan
            15.2.1.3. South Korea
        15.2.2. By Component
        15.2.3. By Location Type
        15.2.4. By Deployment Mode
        15.2.5. By Application
        15.2.6. By End-User
    15.3. Market Attractiveness Analysis
        15.3.1. By Country
        15.3.2. By Component
        15.3.3. By Location Type
        15.3.4. By Deployment Mode
        15.3.5. By Application
        15.3.6. By End-User
    15.4. Key Takeaways
16. Oceania Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
    16.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022
    16.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033
        16.2.1. By Country
            16.2.1.1. Australia
            16.2.1.2. New Zealand
        16.2.2. By Component
        16.2.3. By Location Type
        16.2.4. By Deployment Mode
        16.2.5. By Application
        16.2.6. By End-User
    16.3. Market Attractiveness Analysis
        16.3.1. By Country
        16.3.2. By Component
        16.3.3. By Location Type
        16.3.4. By Deployment Mode
        16.3.5. By Application
        16.3.6. By End-User
    16.4. Key Takeaways
17. MEA Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
    17.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022
    17.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033
        17.2.1. By Country
            17.2.1.1. GCC Countries
            17.2.1.2. South Africa
            17.2.1.3. Israel
            17.2.1.4. Rest of MEA
        17.2.2. By Component
        17.2.3. By Location Type
        17.2.4. By Deployment Mode
        17.2.5. By Application
        17.2.6. By End-User
    17.3. Market Attractiveness Analysis
        17.3.1. By Country
        17.3.2. By Component
        17.3.3. By Location Type
        17.3.4. By Deployment Mode
        17.3.5. By Application
        17.3.6. By End-User
    17.4. Key Takeaways
18. Key Countries Market Analysis
    18.1. USA
        18.1.1. Pricing Analysis
        18.1.2. Market Share Analysis, 2022
            18.1.2.1. By Component
            18.1.2.2. By Location Type
            18.1.2.3. By Deployment Mode
            18.1.2.4. By Application
            18.1.2.5. By End-User
    18.2. Canada
        18.2.1. Pricing Analysis
        18.2.2. Market Share Analysis, 2022
            18.2.2.1. By Component
            18.2.2.2. By Location Type
            18.2.2.3. By Deployment Mode
            18.2.2.4. By Application
            18.2.2.5. By End-User
    18.3. Brazil
        18.3.1. Pricing Analysis
        18.3.2. Market Share Analysis, 2022
            18.3.2.1. By Component
            18.3.2.2. By Location Type
            18.3.2.3. By Deployment Mode
            18.3.2.4. By Application
            18.3.2.5. By End-User
    18.4. Mexico
        18.4.1. Pricing Analysis
        18.4.2. Market Share Analysis, 2022
            18.4.2.1. By Component
            18.4.2.2. By Location Type
            18.4.2.3. By Deployment Mode
            18.4.2.4. By Application
            18.4.2.5. By End-User
    18.5. Germany
        18.5.1. Pricing Analysis
        18.5.2. Market Share Analysis, 2022
            18.5.2.1. By Component
            18.5.2.2. By Location Type
            18.5.2.3. By Deployment Mode
            18.5.2.4. By Application
            18.5.2.5. By End-User
    18.6. United Kingdom
        18.6.1. Pricing Analysis
        18.6.2. Market Share Analysis, 2022
            18.6.2.1. By Component
            18.6.2.2. By Location Type
            18.6.2.3. By Deployment Mode
            18.6.2.4. By Application
            18.6.2.5. By End-User
    18.7. France
        18.7.1. Pricing Analysis
        18.7.2. Market Share Analysis, 2022
            18.7.2.1. By Component
            18.7.2.2. By Location Type
            18.7.2.3. By Deployment Mode
            18.7.2.4. By Application
            18.7.2.5. By End-User
    18.8. Spain
        18.8.1. Pricing Analysis
        18.8.2. Market Share Analysis, 2022
            18.8.2.1. By Component
            18.8.2.2. By Location Type
            18.8.2.3. By Deployment Mode
            18.8.2.4. By Application
            18.8.2.5. By End-User
    18.9. Italy
        18.9.1. Pricing Analysis
        18.9.2. Market Share Analysis, 2022
            18.9.2.1. By Component
            18.9.2.2. By Location Type
            18.9.2.3. By Deployment Mode
            18.9.2.4. By Application
            18.9.2.5. By End-User
    18.10. India
        18.10.1. Pricing Analysis
        18.10.2. Market Share Analysis, 2022
            18.10.2.1. By Component
            18.10.2.2. By Location Type
            18.10.2.3. By Deployment Mode
            18.10.2.4. By Application
            18.10.2.5. By End-User
    18.11. Malaysia
        18.11.1. Pricing Analysis
        18.11.2. Market Share Analysis, 2022
            18.11.2.1. By Component
            18.11.2.2. By Location Type
            18.11.2.3. By Deployment Mode
            18.11.2.4. By Application
            18.11.2.5. By End-User
    18.12. Singapore
        18.12.1. Pricing Analysis
        18.12.2. Market Share Analysis, 2022
            18.12.2.1. By Component
            18.12.2.2. By Location Type
            18.12.2.3. By Deployment Mode
            18.12.2.4. By Application
            18.12.2.5. By End-User
    18.13. Thailand
        18.13.1. Pricing Analysis
        18.13.2. Market Share Analysis, 2022
            18.13.2.1. By Component
            18.13.2.2. By Location Type
            18.13.2.3. By Deployment Mode
            18.13.2.4. By Application
            18.13.2.5. By End-User
    18.14. China
        18.14.1. Pricing Analysis
        18.14.2. Market Share Analysis, 2022
            18.14.2.1. By Component
            18.14.2.2. By Location Type
            18.14.2.3. By Deployment Mode
            18.14.2.4. By Application
            18.14.2.5. By End-User
    18.15. Japan
        18.15.1. Pricing Analysis
        18.15.2. Market Share Analysis, 2022
            18.15.2.1. By Component
            18.15.2.2. By Location Type
            18.15.2.3. By Deployment Mode
            18.15.2.4. By Application
            18.15.2.5. By End-User
    18.16. South Korea
        18.16.1. Pricing Analysis
        18.16.2. Market Share Analysis, 2022
            18.16.2.1. By Component
            18.16.2.2. By Location Type
            18.16.2.3. By Deployment Mode
            18.16.2.4. By Application
            18.16.2.5. By End-User
    18.17. Australia
        18.17.1. Pricing Analysis
        18.17.2. Market Share Analysis, 2022
            18.17.2.1. By Component
            18.17.2.2. By Location Type
            18.17.2.3. By Deployment Mode
            18.17.2.4. By Application
            18.17.2.5. By End-User
    18.18. New Zealand
        18.18.1. Pricing Analysis
        18.18.2. Market Share Analysis, 2022
            18.18.2.1. By Component
            18.18.2.2. By Location Type
            18.18.2.3. By Deployment Mode
            18.18.2.4. By Application
            18.18.2.5. By End-User
    18.19. GCC Countries
        18.19.1. Pricing Analysis
        18.19.2. Market Share Analysis, 2022
            18.19.2.1. By Component
            18.19.2.2. By Location Type
            18.19.2.3. By Deployment Mode
            18.19.2.4. By Application
            18.19.2.5. By End-User
    18.20. South Africa
        18.20.1. Pricing Analysis
        18.20.2. Market Share Analysis, 2022
            18.20.2.1. By Component
            18.20.2.2. By Location Type
            18.20.2.3. By Deployment Mode
            18.20.2.4. By Application
            18.20.2.5. By End-User
    18.21. Israel
        18.21.1. Pricing Analysis
        18.21.2. Market Share Analysis, 2022
            18.21.2.1. By Component
            18.21.2.2. By Location Type
            18.21.2.3. By Deployment Mode
            18.21.2.4. By Application
            18.21.2.5. By End-User
19. Market Structure Analysis
    19.1. Competition Dashboard
    19.2. Competition Benchmarking
    19.3. Market Share Analysis of Top Players
        19.3.1. By Regional
        19.3.2. By Component
        19.3.3. By Location Type
        19.3.4. By Deployment Mode
        19.3.5. By Application
        19.3.6. By End-User
20. Competition Analysis
    20.1. Competition Deep Dive
        20.1.1. ALTERYX
            20.1.1.1. Overview
            20.1.1.2. Product Portfolio
            20.1.1.3. Profitability by Market Segments
            20.1.1.4. Sales Footprint
            20.1.1.5. Strategy Overview
                20.1.1.5.1. Marketing Strategy
        20.1.2. ESRI
            20.1.2.1. Overview
            20.1.2.2. Product Portfolio
            20.1.2.3. Profitability by Market Segments
            20.1.2.4. Sales Footprint
            20.1.2.5. Strategy Overview
                20.1.2.5.1. Marketing Strategy
        20.1.3. GOOGLE LLC
            20.1.3.1. Overview
            20.1.3.2. Product Portfolio
            20.1.3.3. Profitability by Market Segments
            20.1.3.4. Sales Footprint
            20.1.3.5. Strategy Overview
                20.1.3.5.1. Marketing Strategy
        20.1.4. HERE TECHNOLOGIES
            20.1.4.1. Overview
            20.1.4.2. Product Portfolio
            20.1.4.3. Profitability by Market Segments
            20.1.4.4. Sales Footprint
            20.1.4.5. Strategy Overview
                20.1.4.5.1. Marketing Strategy
        20.1.5. HEXAGON
            20.1.5.1. Overview
            20.1.5.2. Product Portfolio
            20.1.5.3. Profitability by Market Segments
            20.1.5.4. Sales Footprint
            20.1.5.5. Strategy Overview
                20.1.5.5.1. Marketing Strategy
        20.1.6. MICROSOFT CORPORATION
            20.1.6.1. Overview
            20.1.6.2. Product Portfolio
            20.1.6.3. Profitability by Market Segments
            20.1.6.4. Sales Footprint
            20.1.6.5. Strategy Overview
                20.1.6.5.1. Marketing Strategy
        20.1.7. ORACLE CORPORATION
            20.1.7.1. Overview
            20.1.7.2. Product Portfolio
            20.1.7.3. Profitability by Market Segments
            20.1.7.4. Sales Footprint
            20.1.7.5. Strategy Overview
                20.1.7.5.1. Marketing Strategy
        20.1.8. PITNEY BOWES
            20.1.8.1. Overview
            20.1.8.2. Product Portfolio
            20.1.8.3. Profitability by Market Segments
            20.1.8.4. Sales Footprint
            20.1.8.5. Strategy Overview
                20.1.8.5.1. Marketing Strategy
        20.1.9. SISENSE INC
            20.1.9.1. Overview
            20.1.9.2. Product Portfolio
            20.1.9.3. Profitability by Market Segments
            20.1.9.4. Sales Footprint
            20.1.9.5. Strategy Overview
                20.1.9.5.1. Marketing Strategy
        20.1.10. SYNCSORT
            20.1.10.1. Overview
            20.1.10.2. Product Portfolio
            20.1.10.3. Profitability by Market Segments
            20.1.10.4. Sales Footprint
            20.1.10.5. Strategy Overview
                20.1.10.5.1. Marketing Strategy
21. Assumptions & Acronyms Used
22. Research Methodology
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