The global indoor location market is expected to garner a market value of US$ 8,494.4 million in 2023. It is expected to accumulate a market value of US$ 32,708.0 million by 2033 and register a CAGR of 14.4% from 2023 to 2033.
The growth of the indoor location market can be attributed to advancements in technology to trace objects or humans in indoor locations. The market for indoor locations registered a CAGR of 12.3% in the historical period.
Data Points | Key Statistics |
---|---|
Indoor Location Market Value (2023) | US$ 8,494.4 million |
Indoor Location Market Value (2033) | US$ 32,708.0 million |
Indoor Location Market CAGR (2023 to 2033) | 14.4% CAGR |
An indoor location is a system used to locate people or objects inside a building with the help of radio waves, acoustic signals, magnetic fields, and other sensory information collected through mobile devices. Indoor location is used for tracking any object present indoors, known as indoor localization.
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The global demand for indoor locations is projected to increase at a CAGR of 14.4% during the forecast period, reaching a total of US$ 32,708.0 million in 2033, according to a report from Future Market Insights (FMI). From 2018 to 2022, the market recorded a significant growth of 12.3%.
The use of indoor navigation is becoming prominent across various end-user industries. The need for tracing objects, humans, and pathways has become evident. In addition, the use of IoT devices is expected to bolster the growth of indoor location systems in the upcoming years.
Furthermore, indoor location technology has helped retailers enhance their user experiences and provide proper navigation for objects or any locations. Indoor location solutions allow organizations to connect customers inside large indoor spaces with their brands, products, and partners, providing them with different ways to increase customer relationships and sales. The proliferation of various technologies, such as BLE and Wi-Fi, enables users to detect a person’s location within a specific range.
Usage of Smartphones and IoT Devices Bolstering the Use of Indoor Location Systems
The key factors driving the growth of the indoor location market are consistent support to governments for confirming public safety, increased usage of smartphones, and inadequacy of GPS technology in indoor locations. Moreover, the rising use of smartphones with innovative mobile applications, mobile commerce, the trend of digitalization, and technological advancements are boosting the growth of the indoor location market.
Government investment has improved positioning technology for the urban security segment, and public safety is enhancing the demand for indoor location solutions in the market.
Stringent Rules Regarding Privacy and Data Collection Restraining Market Growth
Stringent rules and regulations pose one of the crucial challenges to the growth of the indoor location market. Government rules and regulations, such as the World Wide Web Consortium (W3C), Open Geospatial Consortium, and Health Insurance Portability and Accountability Act (HIPAA), restrict the data collection, sharing, and use of location-based information.
Countries across the globe prioritize the security and privacy of their citizens, which leads to the implementation of regulations that restrict the use of location-based information. Thus, these factors are restraining the growth of the indoor location market.
Global Market Share in 2022
Countries | CAGR |
---|---|
United States | 19.4% |
Germany | 10.4% |
Japan | 2.4% |
Australia | 1.7% |
Increasing Use of Proximity-based Solutions in the Retail Sector Bolstering Growth
North America is experiencing a rapid increase in the adoption of indoor locations as the demand for customized indoor location solutions, owing to the increasing use of proximity-based solutions in the retail sector, is rising at a faster pace.
The North American region continues to account for a significant share of the overall indoor location market due to the usage of mobile media by enterprises for promoting services and products and the increasing adoption of location-enabled searches by individual users. North America possesses a 27.6% market share for the indoor location market through 2033.
Development of Commercial and Residential Sectors Propelling the Growth
The indoor location market for Europe is also expected to witness steady growth during the forecast period, primarily attributed to the growth of indoor location technologies coupled with demand for customization in offerings, especially in Germany and Italy.
In addition, the rapid development of commercial and residential sectors is positively influencing the use of indoor locations. Thus, Europe held a 23.7% market share for the indoor location market in 2022.
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Shifting Technological Developments Positively Influencing Market Growth
Professional services are crucial and comprise solutions offered by the service providers to increase the awareness and growth of indoor location solutions and technology for attracting customers to stores and navigation.
In terms of the indoor location services segment, this segment accounts for a high adoption rate in the overall indoor location market owing to its requirement to flow with shifting technology that can be used for advanced development in the market. Thus, by service type, professional services are expected to hold 34.6% of the market share for the indoor location market.
Asset Tracking in RF-based Indoor Locations to Guide Indoor Location Market's Growth
RF-based indoor locations utilize the wireless signals emitted by Wi-Fi access points, Bluetooth beacons, and other RF sources to triangulate positions. RF-based indoor locations find applications in wayfinding and navigation, asset tracking, and retail analytics.
RF-based systems guide users to track the movement of assets and inventory in spaces like warehouses and storage facilities.
RF-based systems and other technologies offer advanced accuracy and coverage, such as sensor fusion and dead reckoning. Therefore, RF-based indoor location systems are anticipated to dominate revenue in the forecast period, holding a share of 42.3% through 2033.
Key players in the indoor location market are SIRL, IIWARI, Arara, Invento Robotics, and ARWAY.
Key players in the indoor location market are Apple Inc., Broadcom Corporation, CISCO Systems Inc., Ericsson, Google Inc., Microsoft Corporation, Motorola Solutions, Nokia Corporation, STMicroelectronics N.V., Qualcomm, and Others.
Recent Developments
Report Attribute | Details |
---|---|
Market Value in 2023 | US$ 8,494.4 million |
Market Value in 2033 | US$ 32,708.0 million |
Growth Rate | CAGR of 14.4% from 2023 to 2033 |
Base Year for Estimation | 2022 |
Historical Data | 2018 to 2022 |
Forecast Period | 2023 to 2033 |
Quantitative Units | Revenue in US$ million and CAGR from 2023 to 2033 |
Report Coverage | Revenue Forecast, Volume Forecast, Company Ranking, Competitive Landscape, Growth Factors, Trends and Pricing Analysis |
Segments Covered |
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Regions Covered |
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Key Countries Profiled |
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Key Companies Profiled |
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Customization | Available Upon Request |
The indoor location market is expected to accumulate a market value of US$ 32,708.0 million by 2033 and register a CAGR of 14.4% from 2023 to 2033.
Some of the key indoor location market players are Cisco Systems, Inc., Google LLC, Apple Inc., and Microsoft Corporation.
Wi-Fi-based indoor location systems are likely to remain preferred through 2033.
The Players opt for partnerships and collaborations.
India, Japan, and China dominate the Asian market.
1. Executive Summary 1.1. Global Market Outlook 1.2. Demand-side Trends 1.3. Supply-side Trends 1.4. Technology Roadmap Analysis 1.5. Analysis and Recommendations 2. Market Overview 2.1. Market Coverage / Taxonomy 2.2. Market Definition / Scope / Limitations 3. Market Background 3.1. Market Dynamics 3.1.1. Drivers 3.1.2. Restraints 3.1.3. Opportunity 3.1.4. Trends 3.2. Scenario Forecast 3.2.1. Demand in Optimistic Scenario 3.2.2. Demand in Likely Scenario 3.2.3. Demand in Conservative Scenario 3.3. Opportunity Map Analysis 3.4. Investment Feasibility Matrix 3.5. PESTLE and Porter’s Analysis 3.6. Regulatory Landscape 3.6.1. By Key Regions 3.6.2. By Key Countries 3.7. Regional Parent Market Outlook 4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033 4.1. Historical Market Size Value (US$ Million) Analysis, 2018 to 2022 4.2. Current and Future Market Size Value (US$ Million) Projections, 2023 to 2033 4.2.1. Y-o-Y Growth Trend Analysis 4.2.2. Absolute $ Opportunity Analysis 5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Service Type 5.1. Introduction / Key Findings 5.2. Historical Market Size Value (US$ Million) Analysis By Service Type, 2018 to 2022 5.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Service Type, 2023 to 2033 5.3.1. Managed Services 5.3.2. Professional Services 5.4. Y-o-Y Growth Trend Analysis By Service Type, 2018 to 2022 5.5. Absolute $ Opportunity Analysis By Service Type, 2023 to 2033 6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Technology Type 6.1. Introduction / Key Findings 6.2. Historical Market Size Value (US$ Million) Analysis By Technology Type, 2018 to 2022 6.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Technology Type, 2023 to 2033 6.3.1. RF-based Indoor Location 6.3.2. Sensor and Tag Based Indoor Location 6.3.3. Others Technology Types 6.4. Y-o-Y Growth Trend Analysis By Technology Type, 2018 to 2022 6.5. Absolute $ Opportunity Analysis By Technology Type, 2023 to 2033 7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Tools Type 7.1. Introduction / Key Findings 7.2. Historical Market Size Value (US$ Million) Analysis By Tools Type , 2018 to 2022 7.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Tools Type , 2023 to 2033 7.3.1. Software Tools 7.3.2. Visualization Tools 7.3.3. Analytics Tools 7.3.4. Context Accelerator Tools 7.3.5. Other Software Tools 7.4. Y-o-Y Growth Trend Analysis By Tools Type , 2018 to 2022 7.5. Absolute $ Opportunity Analysis By Tools Type , 2023 to 2033 8. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By End Use Type 8.1. Introduction / Key Findings 8.2. Historical Market Size Value (US$ Million) Analysis By End Use Type, 2018 to 2022 8.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By End Use Type, 2023 to 2033 8.3.1. for Transportation 8.3.2. Location 8.3.3. for Entertainment 8.3.4. for Shopping 8.3.5. for Public Buildings 8.3.6. for Other End Users 8.4. Y-o-Y Growth Trend Analysis By End Use Type, 2018 to 2022 8.5. Absolute $ Opportunity Analysis By End Use Type, 2023 to 2033 9. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Application 9.1. Introduction / Key Findings 9.2. Historical Market Size Value (US$ Million) Analysis By Application, 2018 to 2022 9.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Application, 2023 to 2033 9.3.1. for Risk Management 9.3.2. for Predictive Asset Analytics 9.3.3. for Emergency Response Management 9.3.4. for Remote Monitoring 9.3.5. for Marketing and Customer Experience Management 9.3.6. for Inventory Management 9.3.7. for Other Applications 9.4. Y-o-Y Growth Trend Analysis By Application, 2018 to 2022 9.5. Absolute $ Opportunity Analysis By Application, 2023 to 2033 10. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region 10.1. Introduction 10.2. Historical Market Size Value (US$ Million) Analysis By Region, 2018 to 2022 10.3. Current Market Size Value (US$ Million) Analysis and Forecast By Region, 2023 to 2033 10.3.1. North America 10.3.2. Latin America 10.3.3. Western Europe 10.3.4. Eastern Europe 10.3.5. South Asia and Pacific 10.3.6. East Asia 10.3.7. Middle East and Africa 10.4. Market Attractiveness Analysis By Region 11. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 11.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022 11.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033 11.2.1. By Country 11.2.1.1. USA 11.2.1.2. Canada 11.2.2. By Service Type 11.2.3. By Technology Type 11.2.4. By Tools Type 11.2.5. By End Use Type 11.2.6. By Application 11.3. Market Attractiveness Analysis 11.3.1. By Country 11.3.2. By Service Type 11.3.3. By Technology Type 11.3.4. By Tools Type 11.3.5. By End Use Type 11.3.6. By Application 11.4. Key Takeaways 12. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 12.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022 12.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033 12.2.1. By Country 12.2.1.1. Brazil 12.2.1.2. Mexico 12.2.1.3. Rest of Latin America 12.2.2. By Service Type 12.2.3. By Technology Type 12.2.4. By Tools Type 12.2.5. By End Use Type 12.2.6. By Application 12.3. Market Attractiveness Analysis 12.3.1. By Country 12.3.2. By Service Type 12.3.3. By Technology Type 12.3.4. By Tools Type 12.3.5. By End Use Type 12.3.6. By Application 12.4. Key Takeaways 13. Western Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 13.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022 13.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033 13.2.1. By Country 13.2.1.1. Germany 13.2.1.2. UK 13.2.1.3. France 13.2.1.4. Spain 13.2.1.5. Italy 13.2.1.6. Rest of Western Europe 13.2.2. By Service Type 13.2.3. By Technology Type 13.2.4. By Tools Type 13.2.5. By End Use Type 13.2.6. By Application 13.3. Market Attractiveness Analysis 13.3.1. By Country 13.3.2. By Service Type 13.3.3. By Technology Type 13.3.4. By Tools Type 13.3.5. By End Use Type 13.3.6. By Application 13.4. Key Takeaways 14. Eastern Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 14.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022 14.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033 14.2.1. By Country 14.2.1.1. Poland 14.2.1.2. Russia 14.2.1.3. Czech Republic 14.2.1.4. Romania 14.2.1.5. Rest of Eastern Europe 14.2.2. By Service Type 14.2.3. By Technology Type 14.2.4. By Tools Type 14.2.5. By End Use Type 14.2.6. By Application 14.3. Market Attractiveness Analysis 14.3.1. By Country 14.3.2. By Service Type 14.3.3. By Technology Type 14.3.4. By Tools Type 14.3.5. By End Use Type 14.3.6. By Application 14.4. Key Takeaways 15. South Asia and Pacific Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 15.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022 15.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033 15.2.1. By Country 15.2.1.1. India 15.2.1.2. Bangladesh 15.2.1.3. Australia 15.2.1.4. New Zealand 15.2.1.5. Rest of South Asia and Pacific 15.2.2. By Service Type 15.2.3. By Technology Type 15.2.4. By Tools Type 15.2.5. By End Use Type 15.2.6. By Application 15.3. Market Attractiveness Analysis 15.3.1. By Country 15.3.2. By Service Type 15.3.3. By Technology Type 15.3.4. By Tools Type 15.3.5. By End Use Type 15.3.6. By Application 15.4. Key Takeaways 16. East Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 16.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022 16.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033 16.2.1. By Country 16.2.1.1. China 16.2.1.2. Japan 16.2.1.3. South Korea 16.2.2. By Service Type 16.2.3. By Technology Type 16.2.4. By Tools Type 16.2.5. By End Use Type 16.2.6. By Application 16.3. Market Attractiveness Analysis 16.3.1. By Country 16.3.2. By Service Type 16.3.3. By Technology Type 16.3.4. By Tools Type 16.3.5. By End Use Type 16.3.6. By Application 16.4. Key Takeaways 17. Middle East and Africa Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 17.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022 17.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033 17.2.1. By Country 17.2.1.1. GCC Countries 17.2.1.2. South Africa 17.2.1.3. Israel 17.2.1.4. Rest of MEA 17.2.2. By Service Type 17.2.3. By Technology Type 17.2.4. By Tools Type 17.2.5. By End Use Type 17.2.6. By Application 17.3. Market Attractiveness Analysis 17.3.1. By Country 17.3.2. By Service Type 17.3.3. By Technology Type 17.3.4. By Tools Type 17.3.5. By End Use Type 17.3.6. By Application 17.4. Key Takeaways 18. Key Countries Market Analysis 18.1. USA 18.1.1. Pricing Analysis 18.1.2. Market Share Analysis, 2022 18.1.2.1. By Service Type 18.1.2.2. By Technology Type 18.1.2.3. By Tools Type 18.1.2.4. By End Use Type 18.1.2.5. By Application 18.2. Canada 18.2.1. Pricing Analysis 18.2.2. Market Share Analysis, 2022 18.2.2.1. By Service Type 18.2.2.2. By Technology Type 18.2.2.3. By Tools Type 18.2.2.4. By End Use Type 18.2.2.5. By Application 18.3. Brazil 18.3.1. Pricing Analysis 18.3.2. Market Share Analysis, 2022 18.3.2.1. By Service Type 18.3.2.2. By Technology Type 18.3.2.3. By Tools Type 18.3.2.4. By End Use Type 18.3.2.5. By Application 18.4. Mexico 18.4.1. Pricing Analysis 18.4.2. Market Share Analysis, 2022 18.4.2.1. By Service Type 18.4.2.2. By Technology Type 18.4.2.3. By Tools Type 18.4.2.4. By End Use Type 18.4.2.5. By Application 18.5. Germany 18.5.1. Pricing Analysis 18.5.2. Market Share Analysis, 2022 18.5.2.1. By Service Type 18.5.2.2. By Technology Type 18.5.2.3. By Tools Type 18.5.2.4. By End Use Type 18.5.2.5. By Application 18.6. UK 18.6.1. Pricing Analysis 18.6.2. Market Share Analysis, 2022 18.6.2.1. By Service Type 18.6.2.2. By Technology Type 18.6.2.3. By Tools Type 18.6.2.4. By End Use Type 18.6.2.5. By Application 18.7. France 18.7.1. Pricing Analysis 18.7.2. Market Share Analysis, 2022 18.7.2.1. By Service Type 18.7.2.2. By Technology Type 18.7.2.3. By Tools Type 18.7.2.4. By End Use Type 18.7.2.5. By Application 18.8. Spain 18.8.1. Pricing Analysis 18.8.2. Market Share Analysis, 2022 18.8.2.1. By Service Type 18.8.2.2. By Technology Type 18.8.2.3. By Tools Type 18.8.2.4. By End Use Type 18.8.2.5. By Application 18.9. Italy 18.9.1. Pricing Analysis 18.9.2. Market Share Analysis, 2022 18.9.2.1. By Service Type 18.9.2.2. By Technology Type 18.9.2.3. By Tools Type 18.9.2.4. By End Use Type 18.9.2.5. By Application 18.10. Poland 18.10.1. Pricing Analysis 18.10.2. Market Share Analysis, 2022 18.10.2.1. By Service Type 18.10.2.2. By Technology Type 18.10.2.3. By Tools Type 18.10.2.4. By End Use Type 18.10.2.5. By Application 18.11. Russia 18.11.1. Pricing Analysis 18.11.2. Market Share Analysis, 2022 18.11.2.1. By Service Type 18.11.2.2. By Technology Type 18.11.2.3. By Tools Type 18.11.2.4. By End Use Type 18.11.2.5. By Application 18.12. Czech Republic 18.12.1. Pricing Analysis 18.12.2. Market Share Analysis, 2022 18.12.2.1. By Service Type 18.12.2.2. By Technology Type 18.12.2.3. By Tools Type 18.12.2.4. By End Use Type 18.12.2.5. By Application 18.13. Romania 18.13.1. Pricing Analysis 18.13.2. Market Share Analysis, 2022 18.13.2.1. By Service Type 18.13.2.2. By Technology Type 18.13.2.3. By Tools Type 18.13.2.4. By End Use Type 18.13.2.5. By Application 18.14. India 18.14.1. Pricing Analysis 18.14.2. Market Share Analysis, 2022 18.14.2.1. By Service Type 18.14.2.2. By Technology Type 18.14.2.3. By Tools Type 18.14.2.4. By End Use Type 18.14.2.5. By Application 18.15. Bangladesh 18.15.1. Pricing Analysis 18.15.2. Market Share Analysis, 2022 18.15.2.1. By Service Type 18.15.2.2. By Technology Type 18.15.2.3. By Tools Type 18.15.2.4. By End Use Type 18.15.2.5. By Application 18.16. Australia 18.16.1. Pricing Analysis 18.16.2. Market Share Analysis, 2022 18.16.2.1. By Service Type 18.16.2.2. By Technology Type 18.16.2.3. By Tools Type 18.16.2.4. By End Use Type 18.16.2.5. By Application 18.17. New Zealand 18.17.1. Pricing Analysis 18.17.2. Market Share Analysis, 2022 18.17.2.1. By Service Type 18.17.2.2. By Technology Type 18.17.2.3. By Tools Type 18.17.2.4. By End Use Type 18.17.2.5. By Application 18.18. China 18.18.1. Pricing Analysis 18.18.2. Market Share Analysis, 2022 18.18.2.1. By Service Type 18.18.2.2. By Technology Type 18.18.2.3. By Tools Type 18.18.2.4. By End Use Type 18.18.2.5. By Application 18.19. Japan 18.19.1. Pricing Analysis 18.19.2. Market Share Analysis, 2022 18.19.2.1. By Service Type 18.19.2.2. By Technology Type 18.19.2.3. By Tools Type 18.19.2.4. By End Use Type 18.19.2.5. By Application 18.20. South Korea 18.20.1. Pricing Analysis 18.20.2. Market Share Analysis, 2022 18.20.2.1. By Service Type 18.20.2.2. By Technology Type 18.20.2.3. By Tools Type 18.20.2.4. By End Use Type 18.20.2.5. By Application 18.21. GCC Countries 18.21.1. Pricing Analysis 18.21.2. Market Share Analysis, 2022 18.21.2.1. By Service Type 18.21.2.2. By Technology Type 18.21.2.3. By Tools Type 18.21.2.4. By End Use Type 18.21.2.5. By Application 18.22. South Africa 18.22.1. Pricing Analysis 18.22.2. Market Share Analysis, 2022 18.22.2.1. By Service Type 18.22.2.2. By Technology Type 18.22.2.3. By Tools Type 18.22.2.4. By End Use Type 18.22.2.5. By Application 18.23. Israel 18.23.1. Pricing Analysis 18.23.2. Market Share Analysis, 2022 18.23.2.1. By Service Type 18.23.2.2. By Technology Type 18.23.2.3. By Tools Type 18.23.2.4. By End Use Type 18.23.2.5. By Application 19. Market Structure Analysis 19.1. Competition Dashboard 19.2. Competition Benchmarking 19.3. Market Share Analysis of Top Players 19.3.1. By Regional 19.3.2. By Service Type 19.3.3. By Technology Type 19.3.4. By Tools Type 19.3.5. By End Use Type 19.3.6. By Application 20. Competition Analysis 20.1. Competition Deep Dive 20.1.1. Apple Inc. 20.1.1.1. Overview 20.1.1.2. Product Portfolio 20.1.1.3. Profitability by Market Segments 20.1.1.4. Sales Footprint 20.1.1.5. Strategy Overview 20.1.1.5.1. Marketing Strategy 20.1.2. Broadcom Corporation 20.1.2.1. Overview 20.1.2.2. Product Portfolio 20.1.2.3. Profitability by Market Segments 20.1.2.4. Sales Footprint 20.1.2.5. Strategy Overview 20.1.2.5.1. Marketing Strategy 20.1.3. CISCO Systems Inc. 20.1.3.1. Overview 20.1.3.2. Product Portfolio 20.1.3.3. Profitability by Market Segments 20.1.3.4. Sales Footprint 20.1.3.5. Strategy Overview 20.1.3.5.1. Marketing Strategy 20.1.4. Ericsson 20.1.4.1. Overview 20.1.4.2. Product Portfolio 20.1.4.3. Profitability by Market Segments 20.1.4.4. Sales Footprint 20.1.4.5. Strategy Overview 20.1.4.5.1. Marketing Strategy 20.1.5. Google Inc. 20.1.5.1. Overview 20.1.5.2. Product Portfolio 20.1.5.3. Profitability by Market Segments 20.1.5.4. Sales Footprint 20.1.5.5. Strategy Overview 20.1.5.5.1. Marketing Strategy 20.1.6. Microsoft Corporation 20.1.6.1. Overview 20.1.6.2. Product Portfolio 20.1.6.3. Profitability by Market Segments 20.1.6.4. Sales Footprint 20.1.6.5. Strategy Overview 20.1.6.5.1. Marketing Strategy 20.1.7. Motorola Solutions 20.1.7.1. Overview 20.1.7.2. Product Portfolio 20.1.7.3. Profitability by Market Segments 20.1.7.4. Sales Footprint 20.1.7.5. Strategy Overview 20.1.7.5.1. Marketing Strategy 20.1.8. Nokia Corporation 20.1.8.1. Overview 20.1.8.2. Product Portfolio 20.1.8.3. Profitability by Market Segments 20.1.8.4. Sales Footprint 20.1.8.5. Strategy Overview 20.1.8.5.1. Marketing Strategy 20.1.9. STMicroelectronics N.V. 20.1.9.1. Overview 20.1.9.2. Product Portfolio 20.1.9.3. Profitability by Market Segments 20.1.9.4. Sales Footprint 20.1.9.5. Strategy Overview 20.1.9.5.1. Marketing Strategy 20.1.10. Qualcomm 20.1.10.1. Overview 20.1.10.2. Product Portfolio 20.1.10.3. Profitability by Market Segments 20.1.10.4. Sales Footprint 20.1.10.5. Strategy Overview 20.1.10.5.1. Marketing Strategy 20.1.11. Zebra Technologies 20.1.11.1. Overview 20.1.11.2. Product Portfolio 20.1.11.3. Profitability by Market Segments 20.1.11.4. Sales Footprint 20.1.11.5. Strategy Overview 20.1.11.5.1. Marketing Strategy 21. Assumptions & Acronyms Used 22. 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