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MENA Digital Transformation Market

Market Insights on MENA Digital Transformation covering sales outlook, demand forecast & up-to-date key trends

MENA Digital Transformation Market By Digital Services (Digital Consulting Services, Digital Technology Implementation Services), Digital Software (Digital Content & Application Software, Digital Sales & Commerce Software), End User (Retail, BFSI, Energy & Utility, Telecom) & Region - Forecast to 2014 - 2020

Increasing demand for industrial automation is driving the MENA digital transformation market

Digital technologies are transforming an organization’s business models, value chains and ecosystem, as well as revolutionising its interaction with customers through online platforms, social media and mobile devices. Digital transformation is the integration of digital technology into all the areas of a business and it can be defined as the reworking of the products, processes and strategies within an organisation by leveraging current technologies.

The MENA digital transformation market is segmented into four categories, which are digital services, digital software, end-user vertical and region. On the basis of digital services, the MENA digital transformation market is segmented as digital consulting services, digital technology implementation services, digital technology integration services and digital operations & management services.

By digital software, the MENA digital transformation market is further segmented as digital content & applications, digital sales & commerce, digital marketing, digital customer experience & service and digital integration platforms. Moreover, on the basis of end-user verticals, the MENA digital transformation market is sub-segmented as retail, BFSI, energy & utility, telecom, healthcare, manufacturing, services, media & entertainment, transportation and public sector.

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Market Segmentation Analysis: The digital consulting segment is expected to witness the highest CAGR in the MENA digital transformation market

In this report, FMI has segmented the MENA digital transformation market on the basis of digital services, digital software, end-user vertical and region. By digital services, the MENA digital transformation market is further segmented into digital consulting services, digital technology implementation services, digital technology integration services and digital operations & management services.

The digital consulting sub-segment is expected to grow at a relatively higher CAGR in the forecast period in MENA digital transformation market. Organisations are competing with each other by providing enhanced customer services at all levels, which is increasing the need for an efficient and innovative digital roadmap strategy and consulting in the MENA digital transformation market.

Due to this factor, the digital consulting services sub-segment is expected to create an incremental opportunity of US$ 177 Mn between 2014 and 2020 in the MENA digital transformations market. However, the digital technology implementation sub-segment is expected to capture the largest market share in terms of value in the MENA digital transformation market. In terms of value, this segment is expected to grow at a CAGR of 14.9% during the forecast period.

The rising need for the integration of digital technology deployed at different levels in an organisation, such as the front and back office, is one of the major factors driving the MENA digital transformation market. Moreover, firms and electric utilities companies in the MENA region are introducing digital initiatives to provide digital services such as online utility bills, outage notification and regular updates to their customers, which is creating potential growth opportunities for the MENA digital transformation market.

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Government Regulations and Increasing Number of Smart City Projects are driving the MENA Digital Transformation Market

The MENA digital transformation market has been segmented into four major regions, namely GCC, Saudi Arabia, North Africa and other Middle East. The GCC region is further sub-segmented into five countries, which are Bahrain, Qatar, UAE, Kuwait and Oman. In terms of value, the Qatar digital transformation market is estimated to expand at a CAGR of 18.6% over the forecast period.

This growth can be attributed to the latest laws and regulations introduced by the local government, such as e-transaction and e-commerce laws, which has created significant opportunities for local as well as global players in the MENA digital transformation market. Moreover, the UAE is projected to maintain its dominance in terms of total revenue generation in the MENA digital transformation market.

Rising content digitisation & creation and the increased adoption of digital transformation software & services in major sectors, such as government, BFSI and retail, are some of the major factors expected to fuel the growth of the MENA digital transformation market.

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Media & Entertainment Firms are going Digital by Incorporating Digital Technologies to Offer Online Digital Magazines, E-newspapers and Video-on-Demand Services

On the basis of end-user verticals, the BFSI and public and transportation sector collectively accounted for over 50% of the MENA digital transformation market in 2014. Among all the categories under end-user vertical of the MENA digital transformation market, the BFSI sector dominated the MENA digital transformation market with a 24.1% share in 2014, followed by the public sector of the MENA digital transformation market.

Furthermore, the BFSI sector is moving towards enhanced online services and CRM technologies to attract new customers, which is, in turn, driving the MENA digital transformation market. Furthermore, E-banking is increasingly becoming common in the MENA region due to the growing demand for digital services.

Banks are introducing online banking services for effective customer experiences. This factor is expected to fuel the growth of the BFSI sector in the MENA digital transformation market. However, in terms of expenditure on digital software & services, the media & entertainment sector is expected to exhibit the fastest CAGR between 2014 and 2020.

Apart from this, the low cost of digital products & services and enhanced enterprise mobility are some of the major factors fuelling the growth of the MENA digital transformation market. Moreover, increase in government initiatives and improved customer services are creating potential growth opportunities for the MENA digital transformation market.

The increased uptake of ICT goods, such as mobile phones, laptops, smartphones, tablets, telecommunication devices, integrated circuits, computers & related equipment and various other technological goods in MENA, has been accelerating the growth of the MENA digital transformation market. Furthermore, the growing Internet penetration and social media usage are expected to drive the demand for the digitalisation of services. This is observed as one of the major trends in the MENA digital transformation market.

The growing real-time analytics and amalgamation of marketing, sales and commerce into one platform are also fuelling the demand for digital transformation solutions and are projected to boost the MENA digital transformation market.   

Key market participants covered in the MENA digital transformation market report include IBM Corporation; Wipro Limited; CGI Group, Inc.; Deloitte; Accenture PLC; Oracle Corporation; Dell EMC; CA Technologies; Microsoft Corporation; Hewlett Packard and Capgemini.

Recent Development

  • In 2014, the IBM Corporation entered into a partnership with WPP, a communication services provider. This agreement is aimed at enabling WPP to innovate new digital services that will be run and managed within a global hybrid cloud infrastructure
  • In 2014, Wipro Limited entered into the partnership with Adobe, a provider of digital marketing platforms. This partnership is aimed at creating integrated marketing, commerce, analytics and customer experience solutions that help businesses better understand and win customers and differentiate through targeted, relevant and consistent conversations across multiple devices & channels.

The report also describes company-specific strategies, key differentiators, market structure and competitive share analysis related to prominent industry stakeholders.

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Key Segments

By Digital Services:

  • Digital Consulting Services
  • Digital Technology Implementation Services
  • Digital Technology Integration Services
  • Digital Operations & Management Services

By Digital Software:

  • Digital Content & Application Software
  • Digital Sales & Commerce Software
  • Digital Marketing Software
  • Digital Customer Experience Software
  • Digital Integration Software

By End User:

  • Retail
  • BFSI
  • Energy & Utility
  • Telecom
  • Healthcare
  • Manufacturing
  • Services
  • Media and Entertainment
  • Transportation
  • Public Sector

Key Regions covered:

  • GCC Countries
    • Bahrain
    • Qatar
    • UAE
    • Kuwait
    • Oman
  • Saudi Arabia
  • North Africa
  • Other Middle East

Frequently Asked Questions

The MENA digital transformation market is predicted to grow at 5.9% CAGR through 2032.

UAE is projected to dominate the MENA digital transformation market.

The MENA digital transformation market is expected to surpass US$ 34.24 Bn by 2032.

The MENA digital transformation market size is anticipated to be over US$ 6.06 Bn in 2022.

Table of Content

1. MENA Digital Transformation Market – Executive Summary

2. Digital Transformation Value Chain

3. Introduction to MENA ICT Market

    3.1. Information Communication & Technology (ICT) Scenario in MENA Region

    3.2. Penetration of ICT Components in MENA by Country

    3.3. Key ICT Trends in MENA Region

    3.4. Major ICT Technology Adoption Analysis in MENA

4. MENA Digital Transformation Market Analysis

    4.1. MENA IT and Digital Transformation Market Y-o-Y Growth Comparison, 2014 – 2020 (%)

    4.2. MENA Digital Transformation Market Value Share, 2014 & 2020 (%)

5. MENA Digital Transformation Market Analysis by Digital Services

    5.1. MENA Digital Transformation Market Value Share, by Digital Services, 2014 & 2020 (%)

    5.2. MENA Digital Transformation Value Forecast, by Digital Services, 2014 – 2020 

    5.3. Digital Services Market Absolute $ Opportunity, 2013 - 2020

    5.4. Digital Consulting Services

    5.5. Digital Technology Implementation Services

    5.6. Digital Technology Integration Services 

    5.7. Digital Operations & Management Services

6. MENA Digital Transformation Market Analysis by Digital Software

    6.1. MENA Digital Software Market Value Share Analysis, by Digital Software, 2014-2020

    6.2. MENA Digital Transformation Value Forecast, by Digital Software, 2014 – 2020 

    6.3. Digital Software Market Absolute $ Opportunity, 2013 – 2020

    6.4. Digital Content & Application Software

    6.5. Digital Sales & Commerce Software

    6.6. Digital Marketing Software

    6.7. Digital Customer Experience Software

    6.8. Digital Integration Software

7. MENA Digital Transformation Market by Verticals

    7.1. MENA Digital Transformation Market by Public Sector

        7.1.1. MENA Digital Transformation Market Value Forecast and Y-o-Y Growth, by Public Sector, 2014 – 2020

        7.1.2. MENA Digital Transformation Market Absolute $ Opportunity in Public Sector, 2013 – 2020 

        7.1.3. MENA Digital Transformation Key Trends and Drivers in Public Sector

    7.2. MENA Digital Transformation Market by Retail Sector

        7.2.1. MENA Digital Transformation Market Value Forecast and Y-o-Y Growth, by Retail Sector, 2014 – 2020

        7.2.2. MENA Digital Transformation Market Absolute $ Opportunity in Retail Sector, 2013 – 2020 

        7.2.3. MENA Digital Transformation Key Trends and Drivers in Retail Sector

    7.3. MENA Digital Transformation Market by Banking, Financial Services & Insurance (BFSI)

        7.3.1. MENA Digital Transformation Market Value Forecast and Y-o-Y Growth, by BFSI Sector, 2014 – 2020

        7.3.2. MENA Digital Transformation Market Absolute $ Opportunity in BFSI Sector, 2013 – 2020 

        7.3.3. MENA Digital Transformation Key Trends and Drivers in BFSI Sector

    7.4. MENA Digital Transformation Market by Energy & Utility Sector

        7.4.1. MENA Digital Transformation Market Value Forecast and Y-o-Y Growth, by Energy & Utility Sector, 2014 – 2020

        7.4.2. MENA Digital Transformation Market Absolute $ Opportunity in Energy & Utility Sector, 2013 – 2020 

        7.4.3. MENA Digital Transformation Key Trends and Drivers in Energy & Utility Sector

    7.5. MENA Digital Transformation Market by Telecom Sector

        7.5.1. MENA Digital Transformation Market Value Forecast and Y-o-Y Growth, by Telecom Sector, 2014 – 2020

        7.5.2. MENA Digital Transformation Market Absolute $ Opportunity in Telecom Sector, 2013 – 2020 

        7.5.3. MENA Digital Transformation Key Trends and Drivers in Telecom Sector

    7.6. MENA Digital Transformation Market by Healthcare Sector

        7.6.1. MENA Digital Transformation Market Value Forecast and Y-o-Y Growth, by Healthcare Sector, 2014 – 2020

        7.6.2. MENA Digital Transformation Market Absolute $ Opportunity in Healthcare Sector, 2013 – 2020 

        7.6.3. MENA Digital Transformation Key Trends and Drivers in Healthcare Sector

    7.7. MENA Digital Transformation Market by Manufacturing Sector

        7.7.1. MENA Digital Transformation Market Value Forecast and Y-o-Y Growth, by Manufacturing Sector, 2014 – 2020

        7.7.2. MENA Digital Transformation Market Absolute $ Opportunity in Manufacturing Sector, 2013 – 2020 

        7.7.3. MENA Digital Transformation Key Trends and Drivers in Manufacturing Sector

    7.8. Digital Transformation Market by Services Sector

        7.8.1. MENA Digital Transformation Market Value Forecast and Y-o-Y Growth, by Services Sector, 2014 – 2020

    7.9. MENA Digital Transformation Market Absolute $ Opportunity in Services Sector, 2013 – 2020

        7.9.1. MENA Digital Transformation Key Trends and Drivers in Services Sector

    7.10. MENA Digital Transformation Market by Media & Entertainment Sector

        7.10.1. MENA Digital Transformation Market Value Forecast and Y-o-Y Growth, by Media & Entertainment Sector, 2014 – 2020

        7.10.2. MENA Digital Transformation Market Absolute $ Opportunity in Media & Entertainment Sector, 2013 – 2020 

        7.10.3. MENA Digital Transformation Key Trends and Drivers in Media & Entertainment Sector

    7.11. MENA Digital Transformation Market by Transportation Sector

        7.11.1. MENA Digital Transformation Market Value Forecast and Y-o-Y Growth, by Transportation Sector, 2014 – 2020

        7.11.2. MENA Digital Transformation Market Absolute $ Opportunity in Transportation Sector, 2013 – 2020 

        7.11.3. MENA Digital Transformation Key Trends and Drivers in Transportation Sector

    7.12. MENA Digital Transformation Relative Market Attractiveness by Verticals

8. MENA Digital Transformation Market by Geography

    8.1. GCC Digital Transformation Market Value Forecast and Y-o-Y Growth, 2014 – 2020

    8.2. GCC Digital Transformation Market Attractiveness by Countries, 2013

    8.3. Saudi Arabia Digital Transformation Market Value Forecast and Y-o-Y Growth, 2014 – 2020

    8.4. North Africa Digital Transformation Market Value Forecast and Y-o-Y Growth, 2014 – 2020

    8.5. Other Middle East Digital Transformation Market Value Forecast and Y-o-Y Growth, 2014 – 2020

    8.6. MENA Digital Transformation Market Outlook - 2013    

9. MENA Digital Transformation Market – Technology Time Mapping                                                                                                        

10. MENA Digital Transformation Market – Competitive Landscape

11. MENA Digital Transformation Market – Recommendations

12. Disclaimers: Future Market Insights strives to meet the best possible standards in terms of thoroughness and accuracy of all our research; to achieve that we continuously update market numbers, forecast etc; some of our published data in upcoming/ published research reports might slightly vary from actual highlighted data because of certain changes in market dynamics over time

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List of Tables

  1. Average penetration level of ICT components, 2013

  2. MENA Digital Transformation Market Value Forecast by Digital

  3. MENA Digital Transformation Market Value Forecast by Digital

Sudip Saha
Principal Consultant
LinkedIn
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List of Charts

  1. MENA ICT Components Average Penetration - 2013

  2. ICT Technology Adoption – Global V.s. MENA

  3. MENADigital Transformation Market Value Forecast ($ Mn.) and Y-o-Y Growth (%), 2013-2020

  4. MENA IT and Digital Transformation Market Value Forecast ($ Mn.) and Y-o-Y Growth Comparison (%), 2013 – 2020

  5. MENADigital Transformation Market Value Share, by Type, 2014 & 2020 (%)

  6. Digital Services Market Value Share by Services Type, 2014 & 2020 (%)

  7. Digital Services Absolute $ Opportunity, 2013 – 2020 ($ Mn.)

  8. Digital Consulting Absolute $ Opportunity, 2013 – 2020 ($ Mn.)

  9. Digital Technology Implementation Absolute $ Opportunity, 2013 – 2020 ($ Mn.)

  10. Digital Technology Integration Absolute $ Opportunity, 2013 – 2020 ($ Mn)

  11. Digital Operations & Management Absolute $ Opportunity, 2013 – 2020 ($ Mn)

  12. MENA Digital Transformation Market Value Share, by Digital Software, 2014 & 2020 (%)

  13. Digital Software Absolute $ Opportunity, 2013 – 2020 ($ Mn)

  14. Digital Content & Applications Absolute $ Opportunity, 2013 – 2020 ($ Mn)

  15. Digital Sales & Commerce Absolute $ Opportunity, 2013 – 2020 ($ Mn)

  16. Digital Marketing Absolute $ Opportunity, 2013 – 2020 ($ Mn)

  17. Digital Customer Experience & Services Absolute $ Opportunity, 2013 – 2020 ($ Mn)

  18. Digital Integration Platforms Absolute $ Opportunity, 2013 – 2020 ($ Mn)

  19. MENADigital Transformation Market Value Share, by Verticals, 2014 & 2020 (%)

  20. Digital Transformation Market Absolute $Across Verticals, 2013 -2020 ($ Mn)

  21. MENA Digital Transformation Market Value Forecast ($ Mn) and Y-o-Y Growth, by Public Sector, 2014 – 2020 ($ Mn)

  22. Digital Transformation Market Absolute $ Opportunity in Public Sector, 2013 – 2020 ($ Mn)

  23. MENA Digital Transformation Market Value Forecast ($ Mn) and Y-o-Y Growth, by Retail Sector, 2014 – 2020 ($ Mn)

  24. Digital Transformation Market Absolute $ Opportunity in Retail Sector, 2013 – 2020 ($ Mn)

  25. MENA Digital Transformation Market Value Forecast ($ Mn) and Y-o-Y Growth, by BFSI Sector, 2014 – 2020 ($ M n)

  26. Digital Transformation Market Absolute $ Opportunity in BFSI Sector, 2013 – 2020 ($ Mn)

  27. MENA Digital Transformation Market Value Forecast ($ Mn) and Y-o-Y Growth, by Energy & Utility Sector, 2014 – 2020 ($ Mn)

  28. Digital Transformation Market Absolute $ Opportunity in Energy & Utility Sector, 2013 – 2020 ($ Mn)

  29. MENA Digital Transformation Market Value Forecast ($ Mn) and Y-o-Y Growth, by Telecom Sector, 2014 – 2020 ( $ Mn)

  30. Digital Transformation Market Absolute $ Opportunity in Telecom Sector, 2013 – 2020 ($ Mn)

  31. MENA Digital Transformation Market Value Forecast ($ Mn) and Y-o-Y Growth, by Healthcare Sector, 2014 – 202 0 ($ Mn)

  32. Digital Transformation Market Absolute $ Opportunity in Healthcare Sector, 2013 – 2020 ($ Mn)

  33. MENA Digital Transformation Market Value Forecast ($ Mn) and Y-o-Y Growth, by Manufacturing Sector, 2014 – 2020 ($ Mn)

  34. Digital Transformation Market Absolute $ Opportunity in Manufacturing Sector, 2013 – 2020 ($ Mn)

  35. MENA Digital Transformation Market Value Forecast ($ Mn) and Y-o-Y Growth, by Services Sector, 2014 – 2020 ($ Mn)

  36. Digital Transformation Market Absolute $ Opportunity in Services Sector, 2013 – 2020 ($ Mn)

  37. MENA Digital Transformation Market Value Forecast ($ Mn) and Y-o-Y Growth, by Media & Entertainment Sector, 2014 – 2020 ($ Mn)

  38. Digital Transformation Market Absolute $ Opportunity in Media & Entertainment Sector, 2013 – 2020 ($ Mn)

  39. MENA Digital Transformation Market Value Forecast ($ Mn) and Y-o-Y Growth, by Transportation Sector, 2014 – 2020 ($ Mn)

  40. Digital Transformation Market Absolute $ Opportunity in Transportation Sector, 2013 – 2020 ($ Mn)

  41. MENA Digital Transformation Market Attractiveness by Verticals - 2013

  42. GCC Digital Transformation Market Value Forecast ($Mn) and Y-o-Y Growth, 2014 – 2020

  43. GCC Digital Transformation Market Absolute $ Opportunity, 2013– 2020 ($ Mn)

  44. GCC Digital Transformation Market Attractiveness, by Country, 2013

  45. Saudi Arabia Digital Transformation Market Value Forecast ($ Mn) and Y-o-Y Growth, 2014 – 2020 ($ Mn)

  46. North Africa Digital Transformation Market Value Forecast ($ Mn) and Y-o-Y Growth, 2014 – 2020 ($ Mn)

  47. Other Middle-East Digital Transformation Market Value Forecast ($ Mn) and Y-o-Y Growth, 2013 – 2020 ($ Mn)

  48. MENA Digital Transformation Market - Technologies Time Mapping

  49. Middle East Digital Transformation Market Value Share, by Countries, 2013 (%)

  50. North Africa Digital Transformation Market Share by Country, 2013

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