Digital transformation describes the adaptation of a company’s value proposition, technology strategy and operational model to the fundamental changes brought by digital technologies. Digital transformation technologies are transforming organization’s business models, value chains, ecosystem as well as revolutionizing its interaction with customer through online platforms, social media and mobile devices. Digital transformation takes in digital services and digital software which are becoming mainstream in various major verticals such as banking, financial services and insurance (BFSI) sector, manufacturing and retail sector as these services and software enhance customer experience at all the levels of customer touch points.
Middle East & North Africa Digital Transformation: Market Value and Forecast
The MENA digital transformation market was valued at 897.0 Mn in 2013 and is projected to account for US$ 2,398.3 Mn by 2020, registering a healthy CAGR of 15.1% from 2014 to 2020. Increasing need for enhanced customer experience at all levels of customer interaction points and enhanced process transparency in enterprises across the MENA region is driving the growth of MENA digital transformation market. Moreover, increasing eGovernment and smart city initiatives in Saudi Arabia and the UAE, with the objective to transform themselves into digitally-enabled countries, is further supporting the market growth.
MENA Digital Transformation Market: Key Device Type
FMI has segmented MENA digital transformation market into digital software and digital services. Digital services segment dominated the market with over half of the overall MENA digital transformation market share in 2014. However, this is expected to decrease by 70 BPS by 2020. The digital software segment been further sub-segmented into digital content and application, digital sales & commerce, digital marketing, digital consumer experience & service, and digital integration platform software. Among all the digital software sub-segments, digital content and application and digital sales & commerce software sub-segments dominated the market in 2014. Digital service segment includes digital consulting, digital technology implementation, digital technology integration and digital operations & management service. Of all the previously mentioned sub-segments, digital technology implementation sub-segment dominated the market in 2014 followed by digital technology integration service sub-segment.
Key Verticals in the Middle East & North Africa Market
By end-user vertical banking, financial services and insurance (BFSI) and public sectors dominated with over 40% share of the MENA digital transformation market in 2013. However, the media & entertainment sector sub-segment is projected to exhibit the fastest CAGR during the forecast period, followed by the retail sector sub-segment. This growth is attributed to the shift from print to digital media, increasing penetration of smartphones and changing consumer buying habits.
MENA Digital Transformation Market: Region-wise Outlook
Ongoing infrastructural modernisation across major GCC and North African countries in MENA region in terms of digitisation is leading to an increase in uptake of digital software and digital services across end-user verticals. At present, Saudi Arabia is dominating the market with over one-third share of the overall MENA digital transformation market, followed by the UAE and Algeria. However, Qatar is expected to grow at a significant double-digital CAGR over the forecast period from 2014 to 2020.
Key players in the MENA digital transformation market are continuing to innovate by including advanced features into digital technology solutions. Additionally, major participants such as IBM, Accenture and Deloitte have been focusing on mergers and acquisitions in order to expand their geographical presence and enhance customer base. Major players included in the report are IBM Corporation, CGI Group Incorporation, Accenture PLC, Deloitte Touche Tohmatsu Limited, Booz & Co. and PWC.
This Future Market Insights report examines the ‘MENA Digital Transformation market for the period 2014–2020. The primary objective of the report is to offer updates on the advancements in ICT and embedded systems that have given rise to a futuristic technology: the digital transformation, which is significantly transforming business to business (B2B) verticals.
Digital transformation describes the adaptation of a company’s value proposition, technology strategy and operational model to the fundamental changes brought about by digital technologies. Digital transformation technologies are transforming organization’s business models, value chains, ecosystem as well as revolutionizing its interaction with customer through online platforms, social media and mobile devices. Digital Transformationtakes indigital services and digital software which are becoming mainstream in various major verticals such as banking, financial services and insurance (BFSI) sector, manufacturing and retail sector as these services and software enhance customer experience at all the levels of customer touchpoints.
In the next section, FMI covers the MENA Digital Transformation market performance in terms of MENA Digital Transformation revenue split, since this is detrimental to growth of the Digital Transformation market. This section additionally includes FMI’s analyses of the key trends, drivers and restraints from the supply, demand and economy side, which are influencing the MENA Digital Transformation market. Impact analysis and latest technological trends opportunity assessment is included in the MENA Digital Transformation market report to better equip and arm clients with crystal clear decision-making insights.
The primary focus of the following sections to analyse the MENA Digital Transformation market by adoption among verticals; the primary verticals covered under the scope of the report are digital software and digital services uptake among Business to Business verticals such as public sector, manufacturing sector, BFSI sector and so on. A detailed analysis has been provided for every vertical in terms of market size.
As highlighted earlier, MENA Digital Transformation is an aggregation of digital services (includingdigital consulting, digital technology implementation, digital technology integration and digital operations & management) and digital software(including digital content & application, digital sales & commerce, digital marketing, digital consumer experience & service and digital integration platform). All these sub-segments are included in this section to make the study more comprehensive.
The next section of the report highlights digital services and software adoption by geography. It provides a market outlook for 2014–2020 and sets the forecast within the context of the Digital Transformation ecosystem, including digital services, digital software and verticals to build a complete picture at regional and country levels. This study discusses the key regional trends contributing to growth of the digital transformation software and services market on a regional basis. Key regions/country assessed in this report include Gulf Cooperation Council (GCC excluding Saudi Arabia), Saudi Arabia, North Africa and other Middle East countries.
All the above sections, by digital services, by digital software and by vertical or by regions, evaluate the present scenario and the growth prospects of the MENA Digital Transformation market for the period 2014 –2020. We have considered 2013 as the base year and provide data for the trailing 12 months.
To calculate the MENA Digital Transformation market size, we have considered revenue generated from the sale of digital software, related platforms and services availed. The forecast presented here assesses the total revenue by both Value across the MENA digital transformation market. In order to offer an accurate forecast, we started by sizing the current market, which forms the basis of how the MENA digital transformation market will develop in the future. Given the characteristics of the market, we triangulated the outcome of three different types of analyses, based on supply side, consumer spending and economic envelope. However, forecasting the market in terms of various digital software, digital services, verticals uptake and region/country is more a matter of quantifying expectations and identifying opportunities rather than rationalising them after the forecast has been completed.
In addition, it is imperative to note that in an ever-fluctuating global economy, we not only conduct forecasts in terms of CAGR, but also analyse on the basis of key parameters such as year-on-year (Y-o-Y) growth to understand the predictability of the market and to identify the right opportunities across the MENA Digital Transformation market.
As previously highlighted, the MENA Digital Transformation market is split into a number of sub categories. All the Digital Transformation sub-categories in terms of software, services, region/country and verticals are analysed in terms of Basis Point Share (BPS) to understand individual segments’ relative contributions to market growth. This detailed level of information is important for the identification of various key trends of the MENA Digital Transformation market.
Also, another key feature of this report is the analysis of all key MENA Digital Transformation market segments, sub-segments, regional/country adoption and verticals revenue forecast in terms of absolute dollar. This is traditionally overlooked while forecasting the market. However, absolute dollar opportunity is critical in assessing the level of opportunity that a provider can look to achieve, as well as to identify potential resources from a sales and delivery perspective in the MENA Digital Transformation market.
Furthermore, to understand key growth segments in terms of growth & adoption of digital software and digital services across regions/country, Future Market Insights developed the MENA Digital Transformation Market Attractiveness Index. The resulting index should help providers identify real market opportunities.
In the final section of the report, MENA Digital Transformation Market Competitive landscape is included to provide report audiences with a Dashboard view, based on categories of provider in the value chain, presence in Digital Services and Software product portfolio and key differentiators. Key categories of providers covered in the report are Digital Services and Digital Software Providers. This section is primarily designed to provide clients with an objective & detailed comparative assessment of key providers specific to a market segment in the MENA Digital Transformation market value chain. Report audiences can gain segment-specific vendor insights to identify and evaluate key competitors based on in-depth assessment of capabilities and success in the MENA Digital Transformation marketplace. Detailed profiles of the providers are also included in the scope of the report to evaluate their long-term and short-term strategies, key offerings and recent developments in the MENA Digital Transformation space. Key competitors covered are IBM Corporation, CGI Group Incorporation, Accenture PLC, Deloitte Touche Tohmatsu Limited, Booz & Co. and PWC.
Key Segments Covered
By Digital Services
Digital Technology Implementation
Digital Technology Integration
Digital Operations & Management
By Digital Software
Digital Content & Application
Digital Sales & Commerce
Digital Consumer Experience & Services
Digital Integration Platforms
Banking, Financial Services and Insurance (BFSI) Sector
Media & Entertainment Sector
Energy & Utility Sector
Transportation & Distribution Sector
Key Regions/Countries Covered
Other Middle East Countries
CGI Group Incorporation
Deloitte Touche Tohmatsu Ltd.
Booz & Co.