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Burma Tourism Market

Market Insights on Burma Tourism covering sales outlook, demand forecast & up-to-date key trends

Burma Tourism Market segmented by: demographics, stay type, spend analysis & forecast period

Burma Tourism Market Outlook - 2022-2032

[250 Pages Report] The Burma Tourism market is estimated to reach US$ 1.02 Million in 2022. As per the report, sales are forecast to increase at a robust 2% CAGR, with the market valuation reaching US$ 1.52 Million by 2032. Total sales in the Burma Tourism market represent 1-4% of the global tourism market.



Burma Tourism Market Estimated Size (2022)

US$1.02 Million

Burma Tourism Market Projected Size (2032)

US$1.52 Million

Burma Tourism Market Value-based CAGR (2022-2032)


Burma Tourism Market Top Players Share in 2021.


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2017-2021 Burma Tourism Market Outlook Compared to 2022-2032 Forecast

Tourism in Myanmar (also known as Burma) was a developing sector. Now new applications for tourist visas are still being suspended as of February 2022. Myanmar has a lot of fantastic tourist attractions and potential, but much of the sector has to be developed. In comparison to her neighbors, Burma receives less tourists than even Laos. This is mostly because of its political climate. But with the junta's transfer of power to the civilian administration. Tourism is mainly developed by Myanmar’s government and variety of tour operators gather wide range of tourism.

In order to benefit Burmese people economically and prevent the nation from becoming isolated from the rest of the world, advocacy groups have promoted tourism. The pro-democracy organization Voices for Burma declares, "We believe that small-scale, conscientious tourism can produce more advantages than harm. We believe that visitors can have a positive overall impact if they are fully aware of the situation, take action to maximize their positive impact, and minimize their negative impact. Responsible travelers may benefit Burma most through contributing to local economies and small companies, as well as by bringing attention to the country's condition on a global scale.

Rapid Growth of online E- commerce market Influencing Sales

The global trend toward internet shopping is expanding quickly. Due to the ease of communication provided by the Internet, the digital world has grown to play a large role in people's lives today. One of the elements propelling the exponential growth of e-commerce enterprises in Myanmar is the increased responsiveness to social media communication.

Due to easy access to the Internet, individuals in Myanmar are comfortable with shopping and selling online today. According to a government survey, there were 68 million phone numbers in total, which is equivalent to 126% of Myanmar's 54 million people.

For instance, social media platforms like Facebook, Twitter, and Instagram have enabled people to connect and close gaps in their social networks, given content producers the tools to share information via digital media, and increased the reach of promotional marketing through online advertisements.

The Myanmar Times also covered the growing acceptance of social media platforms like Facebook, as well as streaming video services like Netflix, VIU, iFlix, and Joox, as well as gaming arcades.

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Sneha Verghese
Principal Consultant
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Increasing Recreational Activities Expected to Boost the Tourism Industry in the Burma Tourism

Burma has so much to offer with its lush landscapes, urban jungles, exquisite architecture, historic temples, and inventive cuisine. Don't wait any longer - start searching for the region's undiscovered treasures right away. Burma is a treasure trove of fascinating cultural experiences, a golden nation of temples and pagodas. Myanmar is a genuinely underappreciated nation with many surprises in store, from sampling the local food and pagoda hopping in Yangon to hot air balloon excursions in Bagan and pristine vistas in Mandalay. It's the perfect place for adventurous, enthusiastic travelers who yearn for a once-in-a-lifetime experience that will satisfy their souls.

Yangon at “Bogyoke Aung San Market “this market, which is teeming with a wide variety of stores selling everything from Burmese antiques and handicrafts to jeweler, fabrics, clothing, and food, is a paradise where locals and tourists alike go to buy their necessities. To purchase as mementos, one might find some intriguing trinkets or even a longyi (a traditional Burmese outfit) to take as a souvenirs.

Country-wise Insights

How is Government Initiatives Boosting the Tourism Industry in Burma?

“Government Initiatives Expected to Boost the Tourism Market in Burma”

As per FMI, sales in the Burma Tourism market is expected to grow at a CAGR of 2% over the forecast period.

The launch of the Myanma Tourism Bank (MTB) earlier this year is the latest effort by the government of Myanmar to promote growth in the country's burgeoning tourism sector. Offering low interest loans to Myanmar's tourism players, the bank began operations at its headquarters in Yangon on May 6, with offices in the capital Nay Pyi Taw and Mandalay among those in the bank's ambitious plan for a network of 10 branches by the end of 2019.

Myanmar is extending its educational programs to teach the skills required for working in the tourist and travel industries as a result of the country's exponential growth in tourism. Training programs for tour guides and tourism management are offered by the Ministry of Hotels and Tourism's (MOHT) Tourism and Training School. A four-year degree in tourism is also being offered at two colleges, the National Management Degree College in Yangon and the Mandalar Degree College in Mandalay, thanks to a collaboration between the MOHT and the Ministry of Education.

Why is Burma Tourism Market attracting the Tourist in Burma?

“Digitalization Trend Expected to Boost the Tourism Market in Philippines”

Because of its wealth of cultural and natural attractions, the majority of tourists refer to Myanmar, a new and emerging tourism destination in southeast Asia, as the "golden land." Due to its abundance of pagodas, temples, scenic locations, archaeological sites, snow-capped mountains, deep forests with abundant flora and fauna, rivers and natural lakes, unspoiled beaches and archipelagoes, 135 national races with their colorful costumes, and traditional arts and crafts, Myanmar is the most exotic and fascinating travel destination in Asia. Visitors will find Myanmar to be a beautiful, serene place with the warmest people on earth. The foundation of Myanmar tourism is its cultural traditions. Outstanding natural beauty and elegant temple architecture.

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Category-wise Insights

Which Tourism Type is the Most Preferred?

“Individuals are Preferring Cultural and Heritage tourism to visit Burma Tourism Popular Sites”

A must-visit location for tourists who enjoy Buddha and beaches is Myanmar, the official name of the Southeast Asian country sometimes known as Burma. Numerous Buddhist temples can be seen all around this lovely country. Additionally, the Andaman Sea and Bay of Bengal both have tranquil white beaches in this area. Travelers who want to see a more authentic side of Burma might visit this country since Myanmar is gradually opening up to foreign tourists. Read on to learn about the top tourist attractions in Myanmar if you're organizing a trip there and wondering which sites you absolutely must see.

What Type of Booking Channel is the Most Prominent Channel through Forecast Period?

“Online Booking is More Preferred by Tourists”

Due to how easily it can be booked and made available through online platforms, tourism has increased in popularity. Due to the simple, hassle-free digital payment transfer, live tracking, and increased security offered by online booking and mobile application platforms, tourists choose to use them. Online booking is becoming increasingly popular all around the world since travelers can use the internet to research and compare information on trip destinations, hotels, restaurants, and other factors.

Which Age Group is more likely to Travel?

“Popularity of Burma Tourism among Middle-aged and Youth Will Remain High”

Since this age group is more likely to visit tourist attractions and is more interested in visiting adventure sites, it is anticipated that the number of tourists in the 26-35 age range would increase dramatically. Customers in this market place a high value on leisure and adventurous activities like sightseeing, scuba diving, discovering different islands, etc. and are more likely to visit well-known locations based on destination evaluations.

Competitive Landscape

To acquire a competitive edge in the market, the major players in the Burma tourism industry are concentrating on enhancing their services by including sales, new tour destinations, and package deals.

For instance:

  • All of the locations that BIF will concentrate on show a clear absence of destination marketing by travel operators. Due of the existence of better and more accessible trekking areas in Myanmar, tour providers do not now promote Keng Tung, for instance. Keng Tung is frequently a major operators' throughput point.
  • The BIF tour guide research study also emphasised the ASEAN Economic Community's opportunities and shortcomings (AEC)
  • The Ministry of Hotels and Tourism in Myanmar oversees the training of tourist guides, which is carried out in Yangon by the Tourism Training School.

Scope of Report



Forecast Period


Historical Data Available for


Market Analysis

US$ Million for Value

Key Region Covered

South east Asia

Key Countries Covered


Key Segments Covered

Tourism Type, Booking Channel, Tourist Type, Tour Type, Age Group and Region.

Key Companies Profiled

  • EMH Tours & Travel group
  • Aitken Spence Travel
  • Intrepid Travel
  • Legend Travel
  • Asia Focus Travel and among others

Report Coverage

Market Forecast, Company Share Analysis, Competition Intelligence, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives

Customization & Pricing

Available upon Request

Burma Tourism Market by Category

By Tourism Type:

  • Cultural & Heritage Tourism
  • Medical Tourism
  • Eco/Sustainable Tourism
  • Sports Tourism
  • Wellness Tourism
  • Others

By Booking Channel:

  • Phone Booking
  • Online Booking
  • In Person Booking

By Tourist Type:

  • Domestic
  • International

By Age Group:

  • 15-25 Years
  • 26-35 Years
  • 36-45 Years
  • 46-55 Years
  • 66-75 Years

Frequently Asked Questions

The Burma Tourism market is expected to reach a valuation of US$ 1.02 Mn in 2022.

Growing popularity of Adventure spots, water spots, hiking, new tour launches, customized tours and increasing mergers and acquisitions etc. are the key trends driving sales in the market.

Leading players operating in the Burma Tourism market are EMH Tours & Travel group, Aitken Spence Travel, Intrepid Travel, Legend Travel, Asia Focus Travel and among others

Leading players in the Burma Tourism market are estimated to account for approximately 1%-4% of the total market share.

Table of Content

1. Executive Summary

    1.1. Burma Tourism Market Outlook

        1.1.1. Who Is Travelling?

        1.1.2. How Much Do They Spend?

        1.1.3. Direct Contribution of Tourism To GDP

        1.1.4. Direct Contribution of Tourism To Employment

    1.2. Tourism Evolution Analysis

    1.3. FMI Analysis and Recommendations

2. Market Introduction

        2.1.1. Total Spending (US$ Mn) and Forecast (2022-2032)

        2.1.2. Number of Tourists (Mn) and Forecast (2022-2032)

        2.1.3. Total Spending Y-o-Y Growth Projections (2022-2032)

        2.1.4. Number of Tourists Y-o-Y Growth Projections

3. Burma Tourism Market Dynamics

    3.1. Market Drivers & Opportunities

        3.1.1. Focusing on Tourism As A Development Strategy

        3.1.2. Aggressively Growing Government Initiatives To Promote Tourism Industry

        3.1.3. The Changing Dimensions In Tourist Motivation and Preference

        3.1.4. Increasing Recreational Activities

        3.1.5. Travel Professional Websites Encouraging Tourists

        3.1.6. Rapid Growth of Online Social Media

        3.1.7. Others (During the Course of Study)

4. Market Background

    4.1. Macro-Economic Factors

        4.1.1. Global GDP Growth Outlook

        4.1.2. Burma Tourism Industry Value Added

        4.1.3. Consumer Spending Outlook

        4.1.4. Cruise Direct contribution of Travel & Tourism to GDP

        4.1.5. Internet Penetration Rates

        4.1.6. Capital Investment In Travel & Tourism

        4.1.7. Top Tourism Spending Countries

    4.2. Forecast Factors - Relevance & Impact

5. Categorizing of Burma Tourism Market, 2021

    5.1. Introduction/ Key Findings

    5.2. Current Market Analysis By Tourism Type (% of Demand)

        5.2.1. Cultural & Heritage Tourism

        5.2.2. Medical Tourism

        5.2.3. Eco/Sustainable Tourism

        5.2.4. Sports Tourism

        5.2.5. Wellness Tourism & Others

    5.3. Current Market Analysis By Age Group (% of Demand)

        5.3.1. 15-25 Years

        5.3.2. 26-35 Years

        5.3.3. 36-45 Years

        5.3.4. 46-55 Years

        5.3.5. 66-75 Years

    5.4. Current Market Analysis By Booking Channel (% of Demand)

        5.4.1. Phone Booking

        5.4.2. Online Booking

        5.4.3. In Person Booking

    5.5. Key Findings, By Each Category

6. Social Media Sentimental Analysis

    6.1. Social Media Platforms Preferred

            6.1.1. Facebook

            6.1.2. YouTube

            6.1.3. Instagram

            6.1.4. Twitter

            6.1.5. LinkedIn

            6.1.6. Pinterest

            6.1.7. Google+

            6.1.8. Others

    6.2. Consumer Perception for Destinations On Social Media Platforms-Positive and Negative Mentions

    6.3. Trending #Hashtags

    6.4. Social Media Platform Mentions (% of Total Mentions)

    6.5. Region-Wise Social Media Mentions (% of Total Mentions)

    6.6. Trending Subject Titles

7. Consumer Sentiment Analysis

    7.1. Which specific destination is preferred by the tourists and why?

    7.2. Which features are most important for tourist while choosing a destination?

    7.3. Are consumers ready to pay premium price for destinations?

    7.4. Does social media influence tourist’s decision making?

    7.5. Which mode of advertisement does travel agencies prefer?

    7.6. Others

8. Competition Analysis

    8.1. Competition Dashboard

    8.2. Pricing Analysis by Competition

    8.3. Competition Benchmarking

    8.4. Competition Deep Dive

        8.4.1. EMH Tours and Travel Group


   Product Portfolio

   Profitability by Market Segments (Product/Channel/Region)

   Sales Footprint

   Strategy Overview

       Aitken Spence Travel

       Intrepid Travel

       Legend Travel

       Asia Focus Travel and among others

9. Assumptions and Acronyms Used

10. Research Methodology

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Sneha Verghese
Principal Consultant
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