USA Sports Tourism Market

USA Sports Tourism Market Outlook (2022-2032)

[342 Pages Report] The demand for USA sports tourism is projected to rise at a robust CAGR of 14.5% during 2022-2032. The USA sports tourism size is valued at US$ 43737 Million in 2022 and is projected to surpass US$ 169396.28 Million by 2032.

“The deployment of latest technological practices, along with construction of sports stadiums with huge seating capacity and many other factors are expected to increase the demand for USA sports tourism.”

The United States of America is believed to be one of the preferred sports tourism destinations. Even the global sports tourism statistics suggest the same. Based on a market research analysis, it was found that the USA sports tourism market has a share of about 10.5% in the global sports tourism market.

With an ability to conduct almost any type of sporting event, the USA represents the best form of sports tourism examples. The reason being not only is the area conducive for conducting almost any type of event, but the craftmanship displayed by the events teams along with the appropriate usage of technology makes the entire event look mind-boggling.

Sports tourism in USA is rapidly growing if observed from the point of view of overall tourism industry. It is one of the fastest-growing segment of the tourism market today. All these are expected to surge the demand for USA sports tourism.

USA – The numero uno Destination for Sports Enthusiasts

The United States of America is believed to be the land of opportunities. Not only does this apply to the people who want to live the life of their dreams, but for the sports lovers as well.

The nation presents an opportunity to sports lovers to explore the place and get a hang of their favorite sports on a real time basis, sitting in the stadium, and cheering for their favorite team. USA is the place where people from across the world visit to get a glimpse of their favorite sports.

Some of the most widely viewed sports by the tourists worldwide are:

American Football: American football is the most popular sport in the USA. This can be well explained by the love that Americans and people across the world have for National Football League (NFL). The average attendance in the stadium happens to be around 68000, which shows the craze for this sport. The increased viewership is expected to increase the demand for USA sports tourism during the forecast period.

Moreover, some of the highest paid athletes in the world are the ones associated with American football.

Baseball: Baseball is the second most popular sport in USA. This sport is also known as United State’s national pastime. The craze for Major League Baseball is almost unmatched to any other sport, and spectators from across the world throng in large number to view the game.

Basketball: Basketball is the third most popular game in the United States. The game is extremely popular worldwide as well, as it has produced some of the most loved legends like Michael Jordan. The matches that are organized by National Basketball Association (NBA) are viewed by people across the world by visiting the arena.

Ice hockey: Ice Hockey is the fourth most popular game in the USA. The National Hockey League (NHL) is the highest level for men’s hockey. With the introduction of artificial ice rinks, there has been increase in the number of matches pertaining to ice hockey, and fans are visiting in large numbers to watch their favorite game.

Soccer: Soccer is the fifth most popular game in USA, though it is not as popular as the game as in other parts of the world. In spite of this, whenever any football tournament is conducted, tourists worldwide would be visiting the stadium.

Major League Soccer (MLS) is a soccer tournament conducted by the United States Soccer Association, and features soke of the finest soccer players.

With so much to offer, the demand for USA sports tourism is expected to increase during the forecast period.

Driving Factors Associated with USA Sports Tourism Market

Increase in the number of sporting events: An increase in the number of sporting events is forecasted to contribute to the tourism industry in attracting additional tourists to sporting venues, which is anticipated to fuel the demand for USA sports tourism. This is mainly driven by events like NFL, NBA etc.

Increasing the seating capacities: Huge seating capacities result in higher ticketing sales and generation of revenue because sports event locations can provide accommodations for a larger number of sports tourists. Increased revenue from tickets and sports packages is likely to boost the adoption of sports tourism in USA.

Several sports clubs and events are working to upturn their seating capacity to accommodate sports tourists. As a result, new tournaments held in current stadiums is projected to create profitable revenue-generating opportunities for players in the sports tourism market.

Technological Advancements: Furthermore, the demand for sports tourism in USA is rising due to the improvements in technology, and extensive sports coverage. Coverage is available everywhere, live and replay.

Additionally, the technology is employed in the site of sports as well, where the spectators get to see the games in a grander manner. Apart from that, athletes wear sensors, GPS is used to track the position just in case the players are into committing fault, and certain wearable technologies to avoid injuries.

New online platforms have made it stress-free and convenient to check-in and manage the entire ticketing process, which attracts more public to attend sporting events.This has pushed up growth across E-Commerce websites, and various social media handles providing fans the opportunity to buy and sell tickets without having to go through ticketing websites. As a result, the USA sports tourism market share is likely to grow swiftly during 2022-2032.

Everything from boots and uniforms to helmets, pads, gloves, and sporting equipment are upgraded with new high-technology and high-functional features. Furthermore, Scoreboards are automated and connected to all worldwide networks, and fans are provided with wireless internet in the stadiums. With such developments, sports tourists are getting attracted and travelling to watch several sports events which are thus expected to boost the adoption of sports tourism in USA during the forecast period.

Increasing tournaments pertaining to sports not much played: There are certain sports like cricket, which are not much popular in the region, but investments are being made to develop infrastructure for such sports as well. The Major Cricket League (MCL) is all set to receive an investment of a whopping US$ 120 million to develop infrastructures in Philadelphia, New York, Miami, and San Francisco.

Sneha Verghese

Principal Consultant

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Challenges for the USA Sports Tourism Market

• High cost of tickets: One of the biggest challenges associated with the USA sports tourism market is the high cost of tickets. These tickets can not be afforded by everybody, and people generally have to think at times for spending so much cash for any event which would last only for a few hours.
• Rise in the Monkey Pox cases: After the covid 19 cases subsided, there has a surge in the cases of monkey pox in USA. Because of this, New York had recently declared a state of emergency. This might impact the USA sports tourism market trends.

What are the Recent Trends in the USA Sports Tourism Market?

North America is predicted to be one of the most attractive markets during the forecast period, according to Future Market Insights. In 2021, the USA accounted for approximately 82.5% share of the North America sports tourism market and is expected to grow at a rapid rate.

The demand for USA sports tourism is anticipated to witness growth due to various reasons like an urge to see live sports events post COVID pandemic. Moreover, the US is one of the biggest organizers for international game events like World Cup, Olympics, and other international tournaments.

Travel agencies or companies are incorporating smart business strategies to attract consumers and sports tourists to establish a stronger position in the sports tourism market by offering eye-catching deals, discounts, and several other travel packages which the tourists can’t resist.

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Category-wise Insights

What Type of Booking Channel is the Most Prominent Channel through Forecast Period?

“The online booking segment is dominating the USA sports tourism market.”

Sports Tourism has grown in popularity as a result of its performance throughout the period because of which the seat for such events can be booked and made available through online platforms.

Moreover, tourists prefer to use an online booking or mobile application platform since it provides for a direct, hassle-free digital transaction, as well as quick tracking and enhanced security. Travelers may use the internet to search for and compare information on vacation locations, accommodation, diners, and other aspects, making online booking a more popular approach around the world.

Which Tourism Type is the Most Preferred?

“Active Sports Tourism is the most preferred tourism type in the USA sports tourism market”

Based on sports tourism type, active sports tourism holds the maximum share in the total market. Growth can be attributed to a growing preference among millennials and younger adults as they have already had enough exposure to online games. Active sports, as the name suggest, involves active real time involvement of players in the arena, and is something that is more exciting as compared to online games.

Which Sport is Popular and Viewed the Most in the USA?

“The American Football is the most popular sport in the USA”

American football is the most popular spectator sport in the United States. It’s so popular that its championship tournament- the Super Bowl, is watched by approximately half of U.S. households who own television and is also telecasted in over 150 countries in different parts of the world.

People of America are not just watching football in their homes. Fans are coming in thousands to watch games in stadiums.

What Tour Type is More Preferred by the Sports-based tourist in the USA?

“Package travel segment to lead the USA sports tourism market during 2022-2032.”

Package travel is regularly chosen by the tourist as the tour operators offer numerous package travel tours by even offering customization in the tours. Whereas in the package tours the operators even provide some services which are not been included in other types such as accommodations, heavy discounts on package tours, etc.

Based on the consumer Orientation, which segment is expected to dominate the USA sports tourism market?

“The men’s segment is expected to have the highest market share in the consumer orientation segment.”

The reason being, in the current times, there are relatively a greater number of men who love sports, and are willing to shell out any amount to get a glimpse of these games. However, there has been a sudden surge in the market share of women’s segment as well. The reason being increasing awareness, and more number working women as compared to probably a decade back. So, the market might see other figures in the coming years.

Which Age Group is expected to Dominate the USA Sports Tourism Market?

“The age group of 26-35 has the highest market share in the USA sports tourism market.”

The people belonging to this age group are the ones who are earning and at the same time have the enthusiasm to travel and discover new places. Moreover, the people of this age group are ones who have better knowledge of things shaping up round them, and can accordingly make best use of the available information.

Which Tourist Type has the Maximum Market Share in the USA Sports Tourism Market?

“The domestic tourists form the major market share in the tourist type segment.”

The reason being, the domestic tourists have better knowledge in regards to the know-abouts of a place and about the gaming schedules as well. Moreover, it is relatively affordable for the domestic tourists to book a ticket and reach the site than the international tourists. This kind of seamlessness experienced by the domestic tourists is the reason why the domestic tourists have higher market share.

Start-Up Ecosystem for the USA Sports Tourism Market

With the sports in USA gaining a lot of traction because of increasing sports tourists, the start-up ecosystem is looking at ways to further fuel the interest of the sports tourists.

Some of the start-ups which have been on news are Oevit and AvantS.

• Oevit is a one stop solution for experience ecosystems. Its combines NFC with biometric payments, audience engagement, loyalty programs, access control, registration, and E-Ticketing.
• AvantS another start-up which has been providing online platforms for booking rental homes, and villas. The platform enables users to search, compare, and book vacation rentals.

Some other start-ups are: Brex, TripActions, Ramp and Turo.

Competitive Landscape

Leading players operating in the USA and overseas companies operating in the USA are focusing on expansion and new to expand their business across islands in the USA. They have literally entered into a price war to provide all services at lower prices.

Recent Developments in the USA Sports Tourism Market

• In June 2022, Sporta group became a player sponsor for East Dean and Friston Cricket Club.
• In November 2021, Gloria Bohan of Omega World Travel received the lifetime achievement award. The award was presented for her extraordinary contribution to the organization, and for bring some changes in the industry as a whole

Key Companies Profiled

• Sports Travel and Tours
• Roadtrips.com
• Victory Sports Tours
• Sporta Tours
• St. Thomas Water Sports
• Alliance Sports Travel
• Florida First Sports
• Sports travel Inc.
• Doctor Gumbo Tours
• Omega World Travel
• Costsaver

USA Sports Tourism Market by Category

By Sports Type:

• Football/Soccer
• Cricket
• Motorsports
• Basketball
• Others

By Sports Tourism Type:

• Sports Event Tourism
• Nostalgia Sports Tourism
• Active Sports Tourism
• Passive Sports Tourism

By Consumer Orientation:

• Men
• Women
• Children

By Booking Channel:

• Phone Booking
• Online Booking
• In-Person Booking

By Tourist Type:

• Domestic
• International

By Tour Type:

• Independent Traveler
• Tour Group
• Package Traveler

By Age Group:

• 15-25 Years
• 26-35 Years
• 36-45 Years
• 46-55 Years
• 66-75 Years