A Comprehensive Analysis of The United Kingdom River Cruise Market on the Basis of 0 to 5 Days, 6 to 12 Days, and 12 Days and Above
United Kingdom River Cruise Manufactures are Designing Themed Cruises to Cater to Local Cultures and Tastes across the Country! Explore Emerging Areas of Growth in the Market in FMI's New Report
United Kingdom River Cruise Market Outlook (2023 to 2033)
As per Future Market Insights (FMI), the United Kingdom river cruise market revenue is expected to reach US$ 418.9 million by 2023. Revenue is estimated to reach around US$ 904.8 million by 2033. Sales are likely to surpass an 8.0% CAGR during the projected period 2023 to 2033.
Growing interest in experiential and immersive travel has been witnessed of late across Europe, and especially the United Kingdom. Several travellers are seeking unique and intimate experiences on their travels. People can explore the picturesque waterways and historical landmarks in the United Kingdom through river cruises.
Another factor driving the growth is the popularity of themed river cruise catering to specific interests and hobbies. This includes wine and culinary cruises, music-themed cruises, and holiday-themed cruises. This will help in enhancing customer experience and appeal to niche markets.
Surging demand for eco-friendly and sustainable cruises will increase the popularity of cruises among people. River cruise operators are increasingly adopting eco-friendly practices such as reducing fuel consumption and implementing waste management practices.
River cruises offer personalization in several ways to enhance the passenger experience. Several river cruise companies offer customizable itineraries. It allows passengers to choose the destinations they want to visit and the activities they want to participate in. This allows passengers to tailor the cruise experience to their interests and preferences.
River cruises often offer on-board entertainment options, such as live music, performances, and games. These activities can be tailored to passengers' interests and preferences, allowing for a more personalized and enjoyable experience.
River cruise companies are incorporating technology to enhance the guest experience. This includes Wi-Fi, interactive entertainment systems, and mobile applications that provide information about destinations.
One instance of personalized offerings in the United Kingdom river cruise market is Emerald Waterways' You Design It, We Sail It program, which was launched in 2019. This program allows customers to customize river cruise itineraries by selecting preferred destinations, activities, and dining options.
Key Trends Shaping the United Kingdom River Cruise Market:
Shift in travel preference:
Travelers are increasingly seeking unique and immersive experience rather than traditional beach or city vacations. River cruise provides an opportunity to discover the cultural and natural treasures of the United Kingdom. It offers a more intimate and relaxed way of exploring the country’s waterways and picturesque landscapes.
Accessibility and Convenience:
River cruises offer convenience and accessibility, as they often depart from easily accessible ports and provide a hassle-free travel experience. Travelers can embark on a river cruise without the need for long-haul flights or extensive planning.
Diversification of River Cruise Offerings:
River cruise operators in the United Kingdom are diversifying their offerings to cater a broad range of interest and demographics. They are introducing themed cruise focused on history, gastronomy, wildlife, and cultural experiences.
Attribute
Key Insights
Estimated United Kingdom River Cruise Market Size (2023E)
US$ 418.9 million
Projected Market Valuation (2033F)
US$ 904.8 million
Value-based CAGR (2023 to 2033)
~8.0%
Collective Value Share: Top 5 Countries (2022A)
~20% to 30%
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2018 to 2022 United Kingdom River Cruise Market Outlook Compared to Demand Forecast from 2023 to2033
The market for the United Kingdom river cruise is likely to surpass 8.0% CAGR between 2023 and 2033. In 2023, the market is expected to register a valuation of US$ 418.9 million.
The market in the United Kingdom has been experiencing high growth, with more travelers seeking such niche vacation experiences. Increasing focus on sustainability and the low environmental impact of river cruises are also anticipated to contribute to growth. Key players in the United Kingdom river cruise market are focusing on how to make the whole process more sustainable.
One of the sustainability-focused packages in the United Kingdom river cruise market is the ‘Uniworld Boutique River Cruises' Sustainable Tourism Commitment, which was launched in 2021. As part of this commitment, Uniworld implemented a range of measures to reduce its environmental impact, support local communities, and promote sustainable tourism practices.
The United Kingdom river cruise market has been experiencing growth and increased popularity, with expanding destination options. It is expected to become more appealing to mature travelers due to a variety of itineraries, and convenience and comfort. These are some of the key drivers propelling growth in the market.
Increasing awareness and concern about environmental issues have led to a great emphasis on sustainable travel options. River cruises are considered as eco-friendly as compared to large ocean cruises. They have low carbon footprints, use less fuel, and have small passenger capabilities. This focus on sustainability aligns with the preferences of eco-conscious travelers. This is likely to keep driving demand for river cruises in the United Kingdom during the forecast period.
What Driving Factors are Boosting the United Kingdom River Cruise Market?
Rising Interest in River Cruising
Rising interest in river cruising can be attributed to the unique and immersive travel experiences offered by brands operating in this sphere. It provides access to less-explored destinations, and space to focus on cultural and historical experiences. It also provides high level of comfort and personalized service. These factors have contributed to the growing popularity of river cruises among travelers in the United Kingdom.
River cruises are becoming increasingly popular among older travelers, especially those who are looking for a comfortable, hassle-free way to explore new destinations. River cruise ships typically offer luxurious amenities and services. It allows travelers to relax and enjoy the journey while still being able to experience different destinations.
Increasing Demand for Domestic Travel
The United Kingdom has seen a rise in the demand for domestic travel experiences. Travelers are increasingly seeking to explore their own country, and service providers have caught up with this trend.
River cruises operating in the United Kingdom offer a unique way to discover the country's scenic waterways, historical sites, and cultural attractions. This growing interest in domestic travel has contributed to the expansion of the target market.
The market has seen a shift towards experiential travel. Travelers seek authentic and immersive experiences. This allows them to connect with local culture, history, and cuisine. River cruises are so popular because they offer opportunities to gain a deep understanding and appreciation of the United Kingdom's heritage and traditions.
Development in Cruise Infrastructure
The development of river cruise infrastructure, such as docking facilities, has played a vital role in boosting the market.
Improved access and facilities along the rivers have made it easy for cruise lines to operate and offer a seamless experience to passengers. This has facilitated the growth of river cruise itineraries and the expansion of the market.
Find your sweet spots for generating winning opportunities in this market.
Comparative View of Adjacent River Cruise Market
The peer or tangential sectors in the travel and cruise industries are expected to have an influence on the target market. These include the international and European cruise markets. FMI research regarding these related sectors provided significant insights. That might be useful for creating distinct approaches to pursue for development and opportunity.
United Kingdom River Cruise Market:
Attribute
United Kingdom River Cruise Market
CAGR (2023 to 2033)
8.0%
Market Value (2023)
US$ 418.9 million
Growth Factor
Comfortable and Convenient Way to Explore the United Kingdom's Waterways and Adjacent Destinations
Key Trend
Increasing Usage of Technology and Digital Integration to Enhance the Guest Experience
Global Cruise Tourism Market:
Attribute
Global Cruise Tourism Market
CAGR (2023 to 2033)
~11.97%
Market Value (2023)
~US$ 5.93 billion
Growth Factor
Increasing Popularity of Cruise Tourism in Emerging Countries
Key Trend
Improvements in Port Infrastructure
European Cruises Market:
Attribute
European Cruises Market
CAGR (2023 to 2033)
~15%
Market Value (2023)
~US$ 1.73 billion
Growth Factor
Increasing Popularity of Cruise Tourism Among Senior Population
Key Trend
Increasing Travel with Purpose Frequency
Category-wise Insights
What Age Group is Anticipated to Significantly Contribute to the River Cruise Market in the United Kingdom?
46 to 55 Years Age Category to Retain Significant Contribution in the Market
The preference for river cruises can vary across different age groups, but certain groups show higher affinity for this type of travel and this is highlighted in the report. People between the age group of 46 to 55 years have been observed to show a high preference for river cruises.
This age group often falls within the demographic of mid-career professionals or individuals with more flexible schedules due to their life stage. This allows them to dedicate time for leisure travel. They often have established careers, financial stability, and a desire for more enriching and experiential travel experiences.
River cruises offer a combination of relaxation, exploration, and cultural immersion. It aligns well with the preferences and interests of individuals in this age range. These factors are expected to speed up market development during the forecast period.
Which Tourism Type is Highly Preferred for River Cruises in the United Kingdom?
6 to 12 day River Cruise Trips are Highly Preferred in the United Kingdom
In the United Kingdom river cruise market, the preferred duration of trips can vary based on individual preferences and interests. It is observed that trips ranging from 6 to 12 days tend to account for a relatively high value share in the market.
This duration strikes a balance between offering an immersive experience and accommodating the time constraints of travelers.
A 6 to 12 day river cruise allows passengers to explore multiple destinations along the river. They can also visit significant landmarks, and immerse themselves in the local culture and history. It provides a comprehensive experience without being too short or too long. It is considered appealing to a wide range of travelers.
Short trips, such as 3 to 5 days, are popular among those seeking a quick getaway. These are becoming popular for those who want to combine a river cruise with other travel plans. These short trips are particularly attractive to residents or travelers who have limited time, but want to experience a river cruise conveniently.
What Tourist Type is Expected to Lead the United Kingdom River Cruise Market?
Family River Cruises Expected to Hold Leading Shares in the United Kingdom Market
Based on tourist type, the family segment has emerged to lead the United Kingdom river cruise market. Cruise lines and operators recognize the significance of this segment. They are offerings and experiences tailored to the needs and preferences of families. It will help in ensuring their continued prominence in the market.
For instance, various cruise lines provide attractive group discounts and incentives for friends and families booking together. These can include reduced fares, complimentary amenities, or exclusive group activities.
Promotional offers make river cruise more affordable and appealing to groups. These factors further driving the family segment's market share in the forthcoming decades.
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Competitive Landscape
Key players in the river cruise market in the United Kingdom have been implementing various strategies to enhance their presence. They are developing new products and actively pursuing new initiatives to attract a wide clientele. They are also implementing strategies such as introducing multi-generational packages to cater to family travel, theme cruise vacations to engage young passengers, etc.
Key players are focusing on expanding their business into untapped regions or countries. By identifying new markets and leveraging their expertise. They aim to tap into the potential of emerging destinations and broad their customer base.
For instance:
In February 2023, A-ROSA River Cruises introduced its inaugural brochure specifically tailored for the United Kingdom market. The brochure focuses on both 2023 and 2024 cruises and highlights the brand's flexible approach to river cruising.
In April 2023, Tauck expected to expand its offerings by introducing six new river cruises by 2024. It marks this as a leading rate of new river cruises added to the company's portfolio in a single year.
Scope of the Report
Attribute
Details
Forecast Period
2023 to 2033
Historical Data Available for
2018 to 2022
Market Analysis
US$ million/billion for Value
Key Countries Covered
United Kingdom
Key Segments Covered
By Number of Bookings
Age
Duration of Trips
Demographic
Nationality
Group Type
Key Companies Profiled
AmaWaterways
Viking River Cruises
Tauck River Cruises
Crystal River Cruises
Scenic Luxury Cruises & Tours
Uniworld Boutique River Cruise
Abercrombie & Kent
Amadeus River Cruises
European Waterways
Belmond
French Country Waterways
CroisiEurope
Fred. Olsen Cruise Lines
Riviera Travel River Cruises
Wendy Wu River Cruises
Grand Circle Travel
Nicko Cruises Schiffsreisen Gmbh
Saga Cruises
Emerald Cruises
Others
Report Coverage
Market Forecast, Company Share Analysis, Competition Intelligence, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives
United Kingdom River Cruise Market by Category By Number of Bookings
By Age:
15 to 25 Years
26 to 35 Years
36 to 45 Years
46 to 55 Years
66 to75 Years
By Tourism Type:
0 to 5 Days
6 to 12 Days
12 Days & above
By Demographic:
Men
Women
By Nationality:
Domestic
International
By Tourist Type:
Family
Couples
Youth Groups
Single Tourists
Frequently Asked Questions
What is the Projected Value of the United Kingdom River Cruise Market in 2023?
The market is anticipated to be worth US$ 418.9 million until 2023.
How is the Historical Performance of the United Kingdom River Cruise Market?
The market registered a CAGR of 7% from 2018 to 2022.
What is the Anticipated Value of the United Kingdom River Cruise Market in 2033?
The market is anticipated to reach US$ 24.2 billion through 2033.
What is the Market Size for the United Kingdom River Cruise Market through 2033?
The United Kingdom river cruise market is estimated to hit US$ 904.8 million through 2033.
What Opportunities Await the Market Players?
The Integration of technological advancements and digitalization presents huge potential for market growth.
Table of Content
1. Executive Summary
1.1. Market Outlook
1.1.1. Who Is Travelling?
1.1.2. Travel Gross Bookings
1.1.3. Travel Gross Revenue
1.1.4. How Much Do They Spend?
1.2. Evolution Analysis
1.3. FMI Analysis and Recommendations
2. Gross Spending
2.1. Spending (US$ million) Historical Analysis and Forecast (2018 to 2022) & (2023 to 2033)
2.2. Number of Passengers (Thousands) Historical Analysis and Forecast (2018 to 2022) & (2023 to 2033)
2.3. Total Spending Y-o-Y Growth Projections (2023 to 2033)
2.4. Number of Tourists Y-o-Y Growth Projections
3. Global v/s United Kingdom Spending Analysis4. Europe v/s United Kingdom Spending Analysis5. Market Analysis
5.1. River Cruises
5.2. Ocean Cruises
5.3. City Breaks
6. Key Operators
6.1. Fleet size of Each Operator
6.2. Average Annual Trips by Each Operator
6.3. Average passenger flow per trip
6.4. New v/s Refurbished Ship Market Analysis (2018 to 2022) & (2023 to 2033)
7. Key Trend Analysis
7.1. Appetite for All Inclusive
7.2. Multi Generation Travel
7.3. Technology Integration
7.4. Personalization
7.5. Digitalization & Technology
7.6. Apps
7.7. Wellness
7.8. Sustainability
7.9. Solo Travellers
7.10. Themed Cruises
7.11. Cruise & Stay
7.12. Shore excursions/activities
7.13. Onboard facilities
7.14. Holiday durations – demand for longer/shorter breaks
7.15. Other Trends (During the course of research)
8. Consumer Buying Behavior
8.1. Per Capita Spending
8.2. Frequency of Trips Booked
8.3. Day Trip v/s Packages
8.4. Destinations Covered
8.5. Comparative Prices & Packages
8.6. Quality of Service, Amenities Offered, Customer Satisfactions
8.7. Recommendations
8.8. Marketing & Promotions
9. Average Occupancy/Booking Rates, 2022
9.1. By Age
9.1.1. 15-25 Years
9.1.2. 26-35 Years
9.1.3. 36-45 Years
9.1.4. 46-55 Years
9.1.5. 66-75 Years
9.2. By Demographic
9.2.1. Men
9.2.2. Women
9.3. By Nationality
9.3.1. Domestic
9.3.2. International
9.4. By Duration of the trip
9.4.1. 0 to 5 Days
9.4.2. 6 to 12 Days
9.4.3. 12 days and above
9.5. By Group Type
9.5.1. Family
9.5.2. Couples
9.5.3. Youth Groups
9.5.4. Single Tourists
10. Key River Basins
10.1. Main – Danube Canal
10.2. Main
10.3. Rhine
10.4. Danube
10.5. Moselle
10.6. Saar
10.7. United Kingdom – Key Ports ( Preferred by Passengers)
10.7.1. Kelheim
10.7.2. Regensburg
10.7.3. Straubing
10.7.4. Deggendorf
11. River Cruises Continue to Rise in Popularity
11.1. Growth Parameters
11.1.1. Demand Reaches All-Time High
11.1.2. Millennial Interest
11.1.3. Frequently Launch of Luxury Cruises by Prominent Players
11.1.4. Growing Trend of Regional Cuisine, Luxury Cabins & Cultural Enrichment
11.1.5. Growing Number of Luxury River Cruises
11.1.6. Eco Lodging on Rise
11.2. Cruise Ship Tourism United Kingdom Value Chain
11.3. Popular Cruises in Europe
12. Number of Passengers & Passenger growth Rate in European Cruises Market (2018 to 2022)
12.1. No. of river cruise passengers (in thousands)
12.2. % of Change
12.3. Cruise Passengers Volume per European Union Country
13. Supply to Demand: Todays Travel Distribution Network
13.1. Top Cruise Manufacturers in Europe
13.1.1. Northrop & Johnsons
13.1.2. Yachtico Inc.
13.1.3. Sailogy S.A.
13.1.4. Boatbookings
13.1.5. Royal Yatch International
13.1.6. Zizooboats Gmbh
13.2. Travel Gross Revenues – River Cruise
13.2.1. Supplier Direct (AmaWaterways, Zambezi Queen, Vikings River Cruisers etc)
14. Challenges & Looking Forward
14.1. Success Stories: Case Studies
14.2. FMI Recommendations
15. Market Stakeholders Landscape
15.1. Market Share – Key Players
15.2. Competitive Landscape – Dashboard
15.2.1. AmaWaterways
15.2.1.1. Company Overview
15.2.1.2. Service Offerings
15.2.1.3. New v/s Refurbished ships
15.2.1.4. Key Financials
15.2.1.5. Booking Channel Strategy
15.2.1.6. Company Strategy
15.2.2. Viking River Cruises
15.2.3. Tuack River Cruises
15.2.4. Crystal River Cruises
15.2.5. Scenic Luxury Cruises & Tours
15.2.6. G Adventures
15.2.7. Abercrombie & Kent
15.2.8. Amadeus River Cruises
15.2.9. European Waterways
15.2.10. Belmond
15.2.11. French Country Waterways
15.2.12. CrosiEurope
15.2.13. Fred. Olsen River Cruises
15.2.14. Riviera Travel River Cruises
15.2.15. Wendy Wu River Cruises
15.2.16. A-Rosa
15.2.17. Grand Circle Cruise Line
15.2.18. KD Cruise Services
16. Social Media Sentimental Analysis
16.1. Travel Influencers: a new Phenomenon in the world of Tourism
16.2. Social Media Platforms Preferred
16.3. Consumer Perception for Destinations On Social Media Platforms-Positive and Negative Mentions
16.4. Trending #Hashtags & Keywords
16.5. Social Media Platform Mentions (% of Total Mentions)
16.6. Trending Subject Titles
16.7. Social Media Preferences By Age Category
16.8. Online v/s Offline Booking Preference Model
17. Assumptions and Acronyms Used18. Research Methodology
List of Tables
Table 01: Capital Investment in Tourism (US$ million)
Table 02: Total Tourist Arrivals (million), 2023
Table 03: Total Spending (US$ million) and Forecast (2018 to 2033)
Table 04: Number of Tourists (million) and Forecast (2018 to 2033)
Table 05: Spending Per Traveler (US$ million) and Forecast (2018 to 2033)
List of Charts
Figure 01: Total Spending (US$ million) and Forecast (2023 to 2033)
Figure 02: Total Spending Y-o-Y Growth Projections (2018 to 2033)
Figure 03: Number of Tourists (million) and Forecast (2023 to 2033)
Figure 04: Number of Tourists Y-o-Y Growth Projections (2018 to 2033)
Figure 05: Spending per Traveler (US$ million) and Forecast (2023 to 2033)
Figure 06: Spending per Traveler Y-o-Y Growth Projections (2018 to 2033)
Figure 07: Current Market Analysis (% of demand), By Age, 2023
Figure 08: Current Market Analysis (% of demand), By Duration of Trip, 2023
Figure 09: Current Market Analysis (% of demand), By Demographic, 2023
Figure 10: Current Market Analysis (% of demand), By Nationality, 2023
Figure 11: Current Market Analysis (% of demand), By Group Type, 2023
