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U.S. Outbound Tourism Market Outlook (2022 to 2032)

The US outbound tourism market is estimated at US$ 101,697.0 million in 2022 and is projected to reach US$ 458,986.8 Million by 2032, with overall demand accelerating at 16.3% CAGR throughout the forecast period (2022-2032). The rising popularity of outbound tourism among general people is a key factor driving sales of outbound tourism in the US

Outbound tourism is a kind of tourism wherein people of one country visit or travel to other regions of the world for several purposes including business meetings, holidays, or medical treatments.

In recent years, outbound tourism has gained immense traction across countries like the US Germany, China, and the UK due to increasing disposable income, the growing popularity of medical tourism, and the rise of escapism.

Hectic lifestyles and work schedule of Americans has resulted in an increased incidence of mental disorders such as depression. As a result, people often opt for tours and travels as a means of seeking distraction and relief from the unpleasant realities of life. This is acting as a catalyst for the growth of the outbound tourism market in the US.

According to the Tourism Academy, Americans take 93.0 million international outbound trips each year and this number is likely to further rise during the forecast period, amid the growing popularity of escapism and the increasing preference of Americans to spend their holidays outside the country. This in turn will make the US a happy hunting ground for outbound tourism companies during the forecast period.

Similarly, increasing penetration of digital technology, flourishing medical tourism due to rising demand for less expensive medical care, and growing curiosity of Americans to travel to other places for various purposes such as religious, cultural, educational, recreational, and medical are expected to boost the US outbound tourism market.

In addition to this, the growing influence of social media is likely to boost sales in the market during the forecast period. The way the tourist industry operates has been revolutionized by social media and other new technologies. Social media's introduction has caused a paradigm shift in communication methods globally by enabling users to connect, observe, and share information.

It is predicted that actively promoting sustainable, medical, and educational tourism locations on social media platforms will increase the exposure and accessibility of the destination to tourists. Therefore, information shared by both locals and visitors via social media will significantly contribute to boosting the market.

Attributes Key Insights
USA Outbound Tourism Market Estimated Size (2022) US$ $ 101,697.0 Million
Projected Market Size (2032) US$ 458,986.8 Million
Value-based CAGR (2022 to 2032) 16.3%

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2017 to 2021 U.S. Outbound Tourism Market Outlook Compared to 2022 to 2032 Forecast

The US outbound tourism market is projected to expand at a stupendous CAGR of 16.3% during the forecast period of 2022 to 2032. Growing zest among millennials for wanderlust, availability of attractive travel and tour packages, and favorable government initiatives are some of the key factors driving the outbound tourism market of the US.

The tourist sector in America is booming. Currently, domestic and international travel contributes more than $1.1 trillion annually to the US GDP. Following the historical US tourism trends, there were 79.6 million Americans who traveled abroad in 2017, an increase of 3.5% from the year before. However, this number was considerably lower than in previous years.

In America, leisure travel makes up 73.8% of total tourism, leaving the business and other travel at 26.2%. According to the US. Travel Association, travel spending improved considerably in September and is now at its highest mark since the pandemic started at 6%. Furthermore, around 32% of American travelers indicate leisure travel will be a high-budget priority. This will create lucrative prospects for the outbound tourism market in the US during the forecast period.

Similarly, the surge in corporate travel and the flourishing medical tourism sector is expected to boost the U.S. outbound tourism market over the next ten years.

According to the most recent US outbound travel statistics, millennials are the generation most likely to travel for an average of 35 days annually, compared to Generation X's average of 26 days.

U.S. Outbound Tourism Market

Comparative Analysis of Adjacent US Outbound Tourism Markets

US Outbound Tourism Market:

Differentiating Aspects US Outbound Tourism Market
CAGR in 2022 to 2032 16.3%
Current Valuation in 2022 US$ $ 101,697.0 Million
Projected Valuation in 2032 US$ 458,986.8 Million
Demand Drivers
  • Rising zest among millennials for wanderlust is a key factor driving the US outbound tourism market.
  • The availability of attractive packages through both offline and online booking channels is expected to elevate demand in the outbound tourism market of the US during the forecast period.

Hong Kong Outbound Tourism Market:

Differentiating Aspects Hong Kong Outbound Tourism Market
CAGR in 2022 to 2032 8.5%
Current Valuation in 2022 US$ 483.0 Million
Projected Valuation in 2032 US$ 1,088.0 Million
Demand Drivers
  • The growing desire of millennials to explore the beauty and culture of various nations is providing a key impetus to the Hong Kong outbound tourism market.
  • High population density is another factor encouraging people to opt for outbound tourism.

India Outbound Tourism Market:

Differentiating Aspects India Outbound Tourism Market
CAGR in 2022 to 2032 11.4%
Current Valuation in 2022 US$ 15,163.4 Million
Projected Valuation in 2032 US$ 44,799.9 Million
Demand Drivers
  • The rising desire of Indians to visit international destinations is a key factor driving the Indian outbound tourism market.
  • Favorable government initiatives and the availability of the attractive tour and travel packages are expected to boost India’s outbound tourism market during the projection period.
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What are the Key Trends Driving the US Outbound Tourism Market?

“Hectic Lifestyle and Work Schedule Boosting the Outbound Tourism Market of the US”

In recent years, there has been a rapid surge in cases of diseases like anxiety, hypertension, and diabetes across the US due to hectic lifestyles and work schedules. An increasing number of young people are falling with stress due to a mismanaged lifestyle. In order to escape from routine and stressful environments, people opt for various travel and tourism packages. This is emerging as a key trend boosting the US outbound tourism market.

Travel has been linked to stress reduction and can alleviate symptoms of anxiety and depression. It allows people to escape from the busy lifestyle, enjoy the beauty of nature, and explore new places. As a result, the majority of Americans frequently travel to different parts of the world. This will continue to boost sales in the outbound tourism market in the US during the forecast period.

Country-wise Insight

Which is the Most Visited Destination by the US Tourists?

“Mexico to be the Most Visited Destination by Americans”

As per FMI, the US outbound tourism market is expected to grow at a prolific CAGR of 16.3% during the forecast period from 2022 to 2032. Growth in the market will be driven by the rising number of Americans opting for outbound tourism packages across countries like Mexico.

Mexico was by far the top destination for American travelers even during the COVID-19 pandemic, bringing in more visitors than the sum of all the other nations on the list. As a result, the North American nation accounted for the bulk of Latin America's inbound travel expenditure that year.

Around 11.5 billion US dollars were spent by international tourists in Mexico overall, nearly four times more than in Brazil, which is the largest travel market in South America. Mexico has placed foreign tourism high on its list of goals, improving airport infrastructure and calibrating new direct flights. The FONATUR, or Mexico's National Fund for Tourists Development, is at the vanguard of the country's recent surge in foreign tourism.

The tourism organization contributed to the expansion of Cancun's airport and the nation's other four major tourist airports. Additionally, the airport in Mexico City increased the number of direct international flights in the 2010s, making it the finest international airport in Latin America by 2019. Thanks to its rich culture and increasing infrastructural development, Mexico is becoming a popular outbound destination for the American people.

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Category-wise Insights

Which Booking Channel is Preferred by the US Customers?

“Online Booking Gaining Wider Popularity Among the American Population”

Based on booking type, the online booking segment is expected to generate the highest revenues in the US outbound tourism market. This can be attributed to the rising consumer preference for booking their tours through online modes to save time as well as money.

Americans enjoy taking holidays, but for many, planning the trip is also a big part of that enjoyment. It usually takes a lot of time and effort to research and make a decision before purchasing travel tickets, accommodations, tours, or any other supplementary services or modes of transportation.

However, the existence of online travel agencies has unquestionably sped up the procedure and offered clients access to more choices. In recent years, the majority of American visitors made reservations for their lodging, vacation package, or a customized trip through online mode.

People who booked their vacations online preferred to compare travel on booking portals and hotel websites. The "Hashtag Generation," which includes Millennials and Generation Z, is more likely to try new things and seek out new experiences. This will further boost the popularity of online booking mode during the forecast period.

Which Tour Type is Famous Amongst Tourists in US Outbound Tourism Market?

“Packaged Traveler is the Most Prominent Category”

As per FMI, packaged traveler segment will continue to lead the outbound tourism market in the US during the forecast period owing to the growing popularity of package holidays among the American population.

Despite the growing popularity of individual travelers, group or package holidays are still very frequent in the US. More than 50% of tourists participate in group excursions, including semi-independent tours, outings with friends in small groups, and tailored tours. Families, elders, visitors from smaller cities, and tourists all like taking traditional package excursions. Specialized travel options, like closed-door tour groups, are also popular.

What Age Group Contributed Most to the US Outbound Tourism Market?

“Popularity of Outbound Tourism Remains High Among 26-35 Age Group”

Based on age group, the 26-35 years segment is likely to retain its dominance in the US outbound tourism market during the forecast period. This can be attributed to the increasing preference of Millennials or Generation Z for outbound tourism.

People belonging to the age group of 18 and 35 have the desire to travel more frequently than people over the age of 35. They are ready to travel and explore islands and new adventures like scuba diving, water rafting, kayaking, surfing, etc. They also prefer to visit popular sites according to their destination rating.

Competitive Landscape

Key Players Are Butterfield & Robinson, Expedia Inc, Priceline Group, America Express Global Business Travel, BCD Travel, Carlson Wagonlit Travel, HRG North America, FC US, America Express Travels, and Travel Leaders Group.

These players are continuously introducing new attractive tourism packaging to expand their customer base. Further, they are expanding their presence across several countries to present multiple choice destinations for US travelers.

Butterfield & Robinson Luxury and America Express Travels: Duo Changing the Face of Outbound Tourism in the US

As the popularity of outbound tourism continues to grow among the American population, various companies are coming up with attractive packages, customized tour trips, and services to expand their customer base. Among these companies, Butterfield & Robinson Luxury and America Express Travels top the list.

Founded in 1966, Butterfield & Robinson (B&R) has become the World’s premium active travel company that designs exciting journeys to the world’s most amazing places. The company specializes in offering biking & walking trips, custom guided trips, family travel, corporate travel, custom unguided travel services, and small active travels, among others.

B&R provides more than 100 worldwide vacations that are both energizing and fascinating. They stand out for their creative trip plans in particular. To offer top-notch amenities to their travelers, they have also worked with businesses like Cavalry Travel Insurance and CIBT Visa & Passport Services.

Butterfield & Robinson is guided by its fundamental value i.e., “to opt for quality over quantity” and has gained immense popularity among Americans. The trips that the company values aren’t the most expensive or grandiose, but the ones where something can be learned, shared, and experienced. Thanks to its attractive packages and services, Butterfield & Robinson Luxury was named the World’s Best Tour Operators by Reavel+Leisure Co. in 2022.

The company is focused on expanding its customer base by launching new luxury trips. For instance, in 2020, Butterfield & Robinson launched a new portfolio of luxury trips, including brand wellness expedition trips, new active itineraries for families with older kids, and new trips in the less-explored Balkans.

Another company that is dominating US outbound tourism is American America Express Travels. America Express Travels has become America’s most trusted and reliable provider of travel and tour packages. The company employs various tactics to expand its customer base as well as to increase its revenue share.

For instance, in 2019, American Express acquired LoungeBuddy, a digital platform that enables travelers to discover, book, and access airport lounges worldwide. In September 2022, Marriott Bonvoy Bevy™ American Express® Card was launched by American Express and Marriott Bonvoy®, Marriott International’s award-winning travel program.

American Express Travels is also focused on supporting its employers to ensure that the company reaches new heights in near future. For instance, in March 2022, American Express officially launched Amex Flex, the company’s new way of working where colleagues can work in the office, at home, or can take a hybrid approach that combines both.

Scope of Report

Attributes Details
Estimated Market Size (2022) US$ $ 101,697.0 Million
Projected Market Size (2032) US$ 458,986.8 Million
Projected Market Size (2022 to 2032) 16.3% CAGR
Forecast Period 2022 to 2032
Historical Data Available for 2017 to 2021
Market Analysis US$ Million for Value
Key Regions Covered North America, Latin America, Asia-Pacific, Africa, Middle East, Europe
Key Countries Covered US, France, Italy, Spain, India
Key Segments Covered Purpose Type, Booking Channel, Tourism Type, Tour Type, Age Group, and Region
Key Companies Profiled
  • Butterfield & Robinson
  • Expedia Inc.
  • Priceline Group
  • America Express Global Business Travel
  • BCD Travel
  • Carlson Wagonlit Travel
  • HRG North America
  • FC US
  • America Express Travels
  • Travel Leaders Group
Report Coverage Market Forecast, Company Share Analysis, Competition Intelligence, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives

The US Outbound Tourism Market by Category

By Purpose Type:

  • Business
  • Holiday/Leisure
  • VFR & Others

By Booking Channel:

  • Phone Booking
  • Online Booking
  • In Person Booking

By Tourism Type:

  • Cultural & Heritage Tourism
  • Medical Tourism
  • Eco/Sustainable Tourism
  • Sports Tourism
  • Wellness Tourism & Others

By Tour Type:

  • Independent Traveller
  • Package Traveller
  • Tour Group

By Age Group:

  • 15-25 Years
  • 26-35 Years
  • 36-45 Years
  • 46-55 Years
  • 66-75 Years

Frequently Asked Questions

What is the current market value of the US outbound tourism market?

The US outbound tourism market is currently valued at US$ 101,697.0 Million in 2022.

What is the forecast growth rate for the US outbound tourism market?

The US outbound tourism market is poised to exhibit a growth rate of 16.3% CAGR during the forecast period.

What are the key trends driving the US outbound tourism market?

Availability of a variety of tour packages and activities like sky lantern making, rafting, and canoeing and the growing influence of social media are the major driving factors driving the US outbound tourism market.

Who are the leading players in the US outbound tourism market?

Leading players operating in the market are Butterfield & Robinson, Expedia Inc., Priceline Group, America Express Global Business Travel, BCD Travel, Carlson Wagonlit Travel, HRG North America, FC US, America Express Travels, and Travel Leaders Group.

Table of Content

1. Executive Summary | US Outbound Tourism Market

    1.1. Global Market Outlook

        1.1.1. Who Is Travelling?

        1.1.2. How Much Do They Spend?

        1.1.3. Direct Contribution of Tourism To GDP

        1.1.4. Direct Contribution of Tourism To Employment

    1.2. Tourism Evolution Analysis

    1.3. FMI Analysis and Recommendations

2. Market Introduction

    2.1. Total Spending (US$ Million) and Forecast (2022 to 2032)

    2.2. Number of Travelers (Million) and Forecast (2022 to 2032)

    2.3. Total Spending Y-o-Y Growth Projections (2022 to 2032)

    2.4. Number of Travelers Y-o-Y Growth Projections

3. Global Tourism Industry Analysis

    3.1. Tourism Industry Overview

        3.1.1. Travel & Tourism Industry Contribution To Global GDP

            3.1.1.1. Business Spending v/s Leisure Spending

            3.1.1.2. Domestic v/s Foreign

            3.1.1.3. Direct, Indirect, and Induced

        3.1.2. Travel Sector Contribution To Global Overall Employment

        3.1.3. Travel & Tourism Growth Rate

        3.1.4. Foreign Visitor Exports As Percentage of Total Exports

        3.1.5. Capital Investment In Travel & Tourism Industry

        3.1.6. Different Components of Travel & Tourism

        3.1.7. Global Tourism Industry Outlook

            3.1.7.1. Cultural Tourism

            3.1.7.2. Culinary Tourism

            3.1.7.3. Eco / Sustainable Tourism

            3.1.7.4. Sports Tourism

            3.1.7.5. Spiritual Tourism

            3.1.7.6. Wellness Tourism

            3.1.7.7. Others

4. USA Outbound Tourism Market Dynamics

    4.1. Market Drivers & Opportunities

        4.1.1. Growth in USA Economy

        4.1.2. Increasing Urbanisation of Chinese territories

5. Market Background

    5.1. Top 10 USA Outbound Tourism Market Companies

    5.2. Macro-Economic Factors

        5.2.1. GDP Growth Outlook

        5.2.2. Industry Value Added

        5.2.3. Consumer Spending Outlook

        5.2.4. Direct contribution of Travel & Tourism to GDP

        5.2.5. Visitor Exports and International Tourist Arrivals

        5.2.6. Capital Investment In Travel & Tourism

        5.2.7. Top Tourism Spending Countries

    5.3. Forecast Factors - Relevance & Impact

6. Categorizing of USA Outbound Tourism Sector 2022

    6.1. Introduction/ Key Findings

    6.2. Current Market Analysis By Purpose type (% of Demand)

        6.2.1. Business

        6.2.2. Leisure

        6.2.3. VFR

        6.2.4. Others

    6.3. Current Market Analysis By Booking Channel (% of Demand)

        6.3.1. Phone Booking

        6.3.2. Online Booking

        6.3.3. Direct Booking

    6.4. Current Market Analysis By Tourism Type (% of Demand)

        6.4.1. Cultural & Heritage Tourism

        6.4.2. Medical Tourism

        6.4.3. Eco/Sustainable Tourism

        6.4.4. Sports Tourism

        6.4.5. Wellness Tourism & Others

    6.5. Current Market Analysis By Tour Type (% of Demand)

        6.5.1. Independent Traveller

        6.5.2. Tour Group

        6.5.3. Package Traveller

    6.6. Current Market Analysis By Age Group (% of Demand)

        6.6.1. 15-25 Years

        6.6.2. 26-35 Years

        6.6.3. 36-45 Years

        6.6.4. 46-55 Years

        6.6.5. 56-65 years

        6.6.6. 66-75 Years

    6.7. Key Findings, By Each Category

7. Competition Analysis

    7.1. Competition Dashboard

    7.2. Competition Benchmarking

    7.3. Competition Deep Dive

        7.3.1. Butterfield & Robinson

            7.3.1.1. Overview

            7.3.1.2. Service Portfolio

            7.3.1.3. Strategy Overview/campaigns

        7.3.2. Expedia Inc.

            7.3.2.1. Overview

            7.3.2.2. Service Portfolio

            7.3.2.3. Strategy Overview/campaigns

        7.3.3. Priceline Group

            7.3.3.1. Overview

            7.3.3.2. Service Portfolio

            7.3.3.3. Strategy Overview/campaigns

        7.3.4. America Express Global Business Travel

            7.3.4.1. Overview

            7.3.4.2. Service Portfolio

            7.3.4.3. Strategy Overview/campaigns

        7.3.5. BCD Travel

            7.3.5.1. Overview

            7.3.5.2. Service Portfolio

            7.3.5.3. Strategy Overview/campaigns

        7.3.6. Carlson Wagonlit Travel

            7.3.6.1. Overview

            7.3.6.2. Service Portfolio

            7.3.6.3. Strategy Overview/campaigns

        7.3.7. HRG North America

            7.3.7.1. Overview

            7.3.7.2. Service Portfolio

            7.3.7.3. Strategy Overview/campaigns

        7.3.8. FC USA

            7.3.8.1. Overview

            7.3.8.2. Service Portfolio

            7.3.8.3. Strategy Overview/campaigns

        7.3.9. America Express Travels

            7.3.9.1. Overview

            7.3.9.2. Service Portfolio

            7.3.9.3. Strategy Overview/campaigns

        7.3.10. Travel Leaders Group (as per request).

            7.3.10.1. Overview

            7.3.10.2. Service Portfolio

            7.3.10.3. Strategy Overview/campaigns

    7.4. Social Media Platforms Preferred

        7.4.1. Facebook

        7.4.2. YouTube

        7.4.3. Instagram

        7.4.4. Twitter

        7.4.5. LinkedIn

        7.4.6. Pinterest

        7.4.7. Google+

        7.4.8. Others

    7.5. Perceptions of the Proposed Bicycle Sector Tour Package

    7.6. Consumer Perception for Destinations On Social Media Platforms-Positive and Negative Mentions

    7.7. Trending #Hashtags

    7.8. Social Media Platform Mentions (% of Total Mentions)

    7.9. Region-Wise Social Media Mentions (% of Total Mentions)

    7.10. Trending Subject Titles

8. Assumptions and Acronyms Used

9. Research Methodology

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Ronak Shah
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Principal Consultant

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