As China's economic growth persists, it is set to fuel significant expansion in the outbound tourism industry. There is substantial potential for further growth, with estimates suggesting it could soar to an impressive USD 915.89 billion by 2034 from USD 239.38 billion in 2024, marking a robust CAGR of 14.40%.
| Attributes | Details |
|---|---|
| Estimated China Outbound Tourism Market Size (2024) | USD 239.38 billion |
| Forecasted Industry Size (2034) | USD 915.89 billion |
| Projected Value CAGR (2024 to 2034) | 14.40% |
Direct Flights and Easy Visas Drive Chinese Travel Abroad! Tourism has always played a crucial role in boosting demand in China outbound tourism because of urbanization. With rising disposable income in China, millions of people can now afford to travel abroad. Given new direct-flight services and easier visa procedures, Chinese travelers now have more mobility and can travel abroad more easily. This trend is expected to continue, leading to increased travel volume and global impact.
China's Government Boosts Outbound Tourism! The government is now more enthusiastic about the outbound tourism sector. In August 2023, the Ministry of Culture and Tourism in China announced that travel agencies could start organizing trips to 138 countries for Chinese group tours again.
This decision is expected to significantly boost outbound travel from China. Among destination regions, the Middle East is expected to experience the fastest recovery in arrivals from China.
Southeast Asian Countries Woo Chinese Tourists! Travelers today are looking for genuine, local experiences, especially in countries like Australia, New Zealand, Africa, India, the United States, and Japan. Thailand, Malaysia, Sri Lanka, and Singapore have all made efforts in 2024 to draw in Chinese tourists.
They have removed visa requirements to make visiting easier and more appealing. With the urge to have rich travel experiences, the outbound travel Industry from China is expected to grow significantly in the next decade. As a result, our experts predict a 3.82X increase in outbound tourism sales in China by 2034.
Digital Revolution Fuels China's Travel Interest! Around half of the population in China uses social media, email, and instant messaging, and 85% have a personal account. Travel influencers are posting pictures and videos on Facebook, Twitter, and Instagram. Outbound tourism companies are using digital technology more extensively and are advertising on these platforms, too. All of these are likely to lead to China outbound tourism demand.
From 2019 to 2023, the outbound tourism industry in China showed impressive growth, boasting a 13.70% CAGR. Before the COVID-19 pandemic, China led the world as the biggest outbound tourism market. This makes up over 9% of total outbound tourism expenditure in China. Domestic travel in China has bounced back strongly. This happened after the government relaxed three years of zero-COVID rules.
Recent information from the United Nations World Tourism Organization showed that outbound tourism in China reached around 55% of its pre-pandemic levels in the third quarter of 2023. During Golden Week in early October, millions more individuals are likely to travel within China. This includes visits to Hong Kong, Macau, and Thailand.
| Attributes | Quantitative Outlook |
|---|---|
| China Outbound Tourism Industry Size (2019) | USD 125.31 billion |
| China Outbound Tourism Industry Size (2023) | USD 209.80 billion |
| Historical CAGR (2019 to 2023) | 13.70% |
While domestic trips rebounded in 2023, domestic spending is expected to fully recover by 2024. Data from the Civil Aviation Administration of China shows a notable increase in international passenger flights, jumping from less than 500 flights per week in early 2023 to over 4,600 flights in early 2024.
With the rapid resumption of international flights and more favorable visa policies in major destinations, there has been a notable rise in residents' interest in exploring foreign countries.
Many travelers in China prefer going abroad in family or group settings. Chinese tourists prefer Southeast Asian countries because of easy transportation, friendly language settings, many tourist attractions, and affordable travel expenses. This means travel companies in this region must create a positive environment and reputation to earn the trust and loyalty of their customers.
The growing interest of tourists from China in gastronomy tourism presents significant opportunities for travel companies in the China overseas travel market. Food is important in Chinese culture.
Tourists from China enjoy gastronomy tourism because it lets them try different foods, taste local flavors, and learn about culinary customs. Consequently, travel companies can create specialized gastronomy tour packages that showcase local cuisines, flavors, and culinary traditions of various destinations.
Sharing food experiences on social media is also trendy among Chinese tourists, adding to the appeal of gastronomy tourism. Travel companies can use the fact that many Chinese tourists love social media to their advantage. They can ask tourists to share their food adventures online. This helps promote gastronomy tourism and makes the travel company more known and respected among possible customers.
There is another opportunity available for businesses to attract tourists from China by leveraging personalized experiences and excellent customer service. Many tourists from China, particularly millennials, have a strong desire for customized travel experiences.
Therefore, strategies such as having multilingual staff, offering translation services, and providing personalized itineraries and special services/amenities could be proven beneficial. Therefore, the future of China’s outbound tourism and hotel market looks bright.
As far as the booking channel is concerned, the online booking segment is likely to perform better in 2024, holding 64.00% of China’s outbound tourism industry share. Similarly, the leisure segment is expected to generate significant turnover in terms of purpose, possessing a 44.20% revenue share of the outbound tourism industry in China in 2024.
| Segment | Estimated Industry Share in 2024 |
|---|---|
| Online Booking Channel | 64.00% |
| Leisure Purpose | 44.20% |
The online booking channel segment is likely to become the prime revenue generator within the industry. The majority of bookings are done online, matching how people search for travel information. The significant impact of digital technology on tourists in China is expected to reshape the online booking channel for China’s travelers abroad market. China has a large number of smartphone users, with over 600 million people using them.
With the rise of online travel platforms and enticing deals, the online booking sector is expected to grow the most in the coming years. With a large number of Chinese travelers using smartphones, there is likely to be a surge in online bookings through mobile apps and websites.
Over 80% of Chinese independent travelers (FITs) book their flight tickets online because of the advanced global distribution system (GDS). This is likely to make online booking a big part of how people plan their trips in the China outbound tourism industry.
The leisure purpose is the top segment in the China outbound vacation market. Leisure is the top reason for travel, followed by visiting friends and relatives (VFR) and business trips.
The rise in disposable income among Chinese households has made leisure travel more accessible and affordable. Moreover, the growing influence of social media and digital platforms has contributed to the popularity of leisure travel. Travelers are inspired by online content showcasing exciting activities and unique experiences. This has prompted them to plan leisure-oriented trips.
Travelers have become more refined in their tastes as they explore new leisure experiences like beach resorts, skiing trips, and "staycations." Many senior travelers from China, aged 55-65, plan to spend their next leisure trip during the Chinese New Year holiday instead of celebrating at home with family.
For example, tourists from China see South Korea as a perfect destination. They visit for different reasons such as leisure, kimchi, Khan Steam, skiing, cosmetics, corporate trips, or attending concerts over the weekend.
Outbound tourism industry players employ miscellaneous strategies to attract Chinese travelers and get a competitive edge. They highly focus on offering personalized travel experiences, such as customized itineraries and exclusive packages. They also capitalize on digital platforms for marketing and booking convenience. Some adopt competitive pricing strategies, while others prioritize customer service excellence and partnerships with local businesses for unique offerings.
Recent Developments:
Table 1: Market Value (US$ Million) Forecast by Region, 2019 to 2034
Table 2: Market Value (US$ Million) Forecast by Purpose, 2019 to 2034
Table 3: Market Value (US$ Million) Forecast by Booking Channel, 2019 to 2034
Table 4: Market Value (US$ Million) Forecast by Tour Type, 2019 to 2034
Table 5: Market Value (US$ Million) Forecast by Age Group, 2019 to 2034
Table 6: North (China) Market Value (US$ Million) Forecast by Purpose, 2019 to 2034
Table 7: North (China) Market Value (US$ Million) Forecast by Booking Channel, 2019 to 2034
Table 8: North (China) Market Value (US$ Million) Forecast by Tour Type, 2019 to 2034
Table 9: North (China) Market Value (US$ Million) Forecast by Age Group, 2019 to 2034
Table 10: East (China) Market Value (US$ Million) Forecast by Purpose, 2019 to 2034
Table 11: East (China) Market Value (US$ Million) Forecast by Booking Channel, 2019 to 2034
Table 12: East (China) Market Value (US$ Million) Forecast by Tour Type, 2019 to 2034
Table 13: East (China) Market Value (US$ Million) Forecast by Age Group, 2019 to 2034
Table 14: Central (China) Market Value (US$ Million) Forecast by Purpose, 2019 to 2034
Table 15: Central (China) Market Value (US$ Million) Forecast by Booking Channel, 2019 to 2034
Table 16: Central (China) Market Value (US$ Million) Forecast by Tour Type, 2019 to 2034
Table 17: Central (China) Market Value (US$ Million) Forecast by Age Group, 2019 to 2034
Table 18: South (China) Market Value (US$ Million) Forecast by Purpose, 2019 to 2034
Table 19: South (China) Market Value (US$ Million) Forecast by Booking Channel, 2019 to 2034
Table 20: South (China) Market Value (US$ Million) Forecast by Tour Type, 2019 to 2034
Table 21: South (China) Market Value (US$ Million) Forecast by Age Group, 2019 to 2034
Table 22: West (China) Market Value (US$ Million) Forecast by Purpose, 2019 to 2034
Table 23: West (China) Market Value (US$ Million) Forecast by Booking Channel, 2019 to 2034
Table 24: West (China) Market Value (US$ Million) Forecast by Tour Type, 2019 to 2034
Table 25: West (China) Market Value (US$ Million) Forecast by Age Group, 2019 to 2034
Table 26: North West (China) Market Value (US$ Million) Forecast by Purpose, 2019 to 2034
Table 27: North West (China) Market Value (US$ Million) Forecast by Booking Channel, 2019 to 2034
Table 28: North West (China) Market Value (US$ Million) Forecast by Tour Type, 2019 to 2034
Table 29: North West (China) Market Value (US$ Million) Forecast by Age Group, 2019 to 2034
Figure 1: Market Value (US$ Million) by Purpose, 2024 to 2034
Figure 2: Market Value (US$ Million) by Booking Channel, 2024 to 2034
Figure 3: Market Value (US$ Million) by Tour Type, 2024 to 2034
Figure 4: Market Value (US$ Million) by Age Group, 2024 to 2034
Figure 5: Market Value (US$ Million) by Region, 2024 to 2034
Figure 6: Market Value (US$ Million) Analysis by Region, 2019 to 2034
Figure 7: Market Value Share (%) and BPS Analysis by Region, 2024 to 2034
Figure 8: Market Y-o-Y Growth (%) Projections by Region, 2024 to 2034
Figure 9: Market Value (US$ Million) Analysis by Purpose, 2019 to 2034
Figure 10: Market Value Share (%) and BPS Analysis by Purpose, 2024 to 2034
Figure 11: Market Y-o-Y Growth (%) Projections by Purpose, 2024 to 2034
Figure 12: Market Value (US$ Million) Analysis by Booking Channel, 2019 to 2034
Figure 13: Market Value Share (%) and BPS Analysis by Booking Channel, 2024 to 2034
Figure 14: Market Y-o-Y Growth (%) Projections by Booking Channel, 2024 to 2034
Figure 15: Market Value (US$ Million) Analysis by Tour Type, 2019 to 2034
Figure 16: Market Value Share (%) and BPS Analysis by Tour Type, 2024 to 2034
Figure 17: Market Y-o-Y Growth (%) Projections by Tour Type, 2024 to 2034
Figure 18: Market Value (US$ Million) Analysis by Age Group, 2019 to 2034
Figure 19: Market Value Share (%) and BPS Analysis by Age Group, 2024 to 2034
Figure 20: Market Y-o-Y Growth (%) Projections by Age Group, 2024 to 2034
Figure 21: Market Attractiveness by Purpose, 2024 to 2034
Figure 22: Market Attractiveness by Booking Channel, 2024 to 2034
Figure 23: Market Attractiveness by Tour Type, 2024 to 2034
Figure 24: Market Attractiveness by Age Group, 2024 to 2034
Figure 25: Market Attractiveness by Region, 2024 to 2034
Figure 26: North (China) Market Value (US$ Million) by Purpose, 2024 to 2034
Figure 27: North (China) Market Value (US$ Million) by Booking Channel, 2024 to 2034
Figure 28: North (China) Market Value (US$ Million) by Tour Type, 2024 to 2034
Figure 29: North (China) Market Value (US$ Million) by Age Group, 2024 to 2034
Figure 30: North (China) Market Value (US$ Million) Analysis by Purpose, 2019 to 2034
Figure 31: North (China) Market Value Share (%) and BPS Analysis by Purpose, 2024 to 2034
Figure 32: North (China) Market Y-o-Y Growth (%) Projections by Purpose, 2024 to 2034
Figure 33: North (China) Market Value (US$ Million) Analysis by Booking Channel, 2019 to 2034
Figure 34: North (China) Market Value Share (%) and BPS Analysis by Booking Channel, 2024 to 2034
Figure 35: North (China) Market Y-o-Y Growth (%) Projections by Booking Channel, 2024 to 2034
Figure 36: North (China) Market Value (US$ Million) Analysis by Tour Type, 2019 to 2034
Figure 37: North (China) Market Value Share (%) and BPS Analysis by Tour Type, 2024 to 2034
Figure 38: North (China) Market Y-o-Y Growth (%) Projections by Tour Type, 2024 to 2034
Figure 39: North (China) Market Value (US$ Million) Analysis by Age Group, 2019 to 2034
Figure 40: North (China) Market Value Share (%) and BPS Analysis by Age Group, 2024 to 2034
Figure 41: North (China) Market Y-o-Y Growth (%) Projections by Age Group, 2024 to 2034
Figure 42: North (China) Market Attractiveness by Purpose, 2024 to 2034
Figure 43: North (China) Market Attractiveness by Booking Channel, 2024 to 2034
Figure 44: North (China) Market Attractiveness by Tour Type, 2024 to 2034
Figure 45: North (China) Market Attractiveness by Age Group, 2024 to 2034
Figure 46: East (China) Market Value (US$ Million) by Purpose, 2024 to 2034
Figure 47: East (China) Market Value (US$ Million) by Booking Channel, 2024 to 2034
Figure 48: East (China) Market Value (US$ Million) by Tour Type, 2024 to 2034
Figure 49: East (China) Market Value (US$ Million) by Age Group, 2024 to 2034
Figure 50: East (China) Market Value (US$ Million) Analysis by Purpose, 2019 to 2034
Figure 51: East (China) Market Value Share (%) and BPS Analysis by Purpose, 2024 to 2034
Figure 52: East (China) Market Y-o-Y Growth (%) Projections by Purpose, 2024 to 2034
Figure 53: East (China) Market Value (US$ Million) Analysis by Booking Channel, 2019 to 2034
Figure 54: East (China) Market Value Share (%) and BPS Analysis by Booking Channel, 2024 to 2034
Figure 55: East (China) Market Y-o-Y Growth (%) Projections by Booking Channel, 2024 to 2034
Figure 56: East (China) Market Value (US$ Million) Analysis by Tour Type, 2019 to 2034
Figure 57: East (China) Market Value Share (%) and BPS Analysis by Tour Type, 2024 to 2034
Figure 58: East (China) Market Y-o-Y Growth (%) Projections by Tour Type, 2024 to 2034
Figure 59: East (China) Market Value (US$ Million) Analysis by Age Group, 2019 to 2034
Figure 60: East (China) Market Value Share (%) and BPS Analysis by Age Group, 2024 to 2034
Figure 61: East (China) Market Y-o-Y Growth (%) Projections by Age Group, 2024 to 2034
Figure 62: East (China) Market Attractiveness by Purpose, 2024 to 2034
Figure 63: East (China) Market Attractiveness by Booking Channel, 2024 to 2034
Figure 64: East (China) Market Attractiveness by Tour Type, 2024 to 2034
Figure 65: East (China) Market Attractiveness by Age Group, 2024 to 2034
Figure 66: Central (China) Market Value (US$ Million) by Purpose, 2024 to 2034
Figure 67: Central (China) Market Value (US$ Million) by Booking Channel, 2024 to 2034
Figure 68: Central (China) Market Value (US$ Million) by Tour Type, 2024 to 2034
Figure 69: Central (China) Market Value (US$ Million) by Age Group, 2024 to 2034
Figure 70: Central (China) Market Value (US$ Million) Analysis by Purpose, 2019 to 2034
Figure 71: Central (China) Market Value Share (%) and BPS Analysis by Purpose, 2024 to 2034
Figure 72: Central (China) Market Y-o-Y Growth (%) Projections by Purpose, 2024 to 2034
Figure 73: Central (China) Market Value (US$ Million) Analysis by Booking Channel, 2019 to 2034
Figure 74: Central (China) Market Value Share (%) and BPS Analysis by Booking Channel, 2024 to 2034
Figure 75: Central (China) Market Y-o-Y Growth (%) Projections by Booking Channel, 2024 to 2034
Figure 76: Central (China) Market Value (US$ Million) Analysis by Tour Type, 2019 to 2034
Figure 77: Central (China) Market Value Share (%) and BPS Analysis by Tour Type, 2024 to 2034
Figure 78: Central (China) Market Y-o-Y Growth (%) Projections by Tour Type, 2024 to 2034
Figure 79: Central (China) Market Value (US$ Million) Analysis by Age Group, 2019 to 2034
Figure 80: Central (China) Market Value Share (%) and BPS Analysis by Age Group, 2024 to 2034
Figure 81: Central (China) Market Y-o-Y Growth (%) Projections by Age Group, 2024 to 2034
Figure 82: Central (China) Market Attractiveness by Purpose, 2024 to 2034
Figure 83: Central (China) Market Attractiveness by Booking Channel, 2024 to 2034
Figure 84: Central (China) Market Attractiveness by Tour Type, 2024 to 2034
Figure 85: Central (China) Market Attractiveness by Age Group, 2024 to 2034
Figure 86: South (China) Market Value (US$ Million) by Purpose, 2024 to 2034
Figure 87: South (China) Market Value (US$ Million) by Booking Channel, 2024 to 2034
Figure 88: South (China) Market Value (US$ Million) by Tour Type, 2024 to 2034
Figure 89: South (China) Market Value (US$ Million) by Age Group, 2024 to 2034
Figure 90: South (China) Market Value (US$ Million) Analysis by Purpose, 2019 to 2034
Figure 91: South (China) Market Value Share (%) and BPS Analysis by Purpose, 2024 to 2034
Figure 92: South (China) Market Y-o-Y Growth (%) Projections by Purpose, 2024 to 2034
Figure 93: South (China) Market Value (US$ Million) Analysis by Booking Channel, 2019 to 2034
Figure 94: South (China) Market Value Share (%) and BPS Analysis by Booking Channel, 2024 to 2034
Figure 95: South (China) Market Y-o-Y Growth (%) Projections by Booking Channel, 2024 to 2034
Figure 96: South (China) Market Value (US$ Million) Analysis by Tour Type, 2019 to 2034
Figure 97: South (China) Market Value Share (%) and BPS Analysis by Tour Type, 2024 to 2034
Figure 98: South (China) Market Y-o-Y Growth (%) Projections by Tour Type, 2024 to 2034
Figure 99: South (China) Market Value (US$ Million) Analysis by Age Group, 2019 to 2034
Figure 100: South (China) Market Value Share (%) and BPS Analysis by Age Group, 2024 to 2034
Figure 101: South (China) Market Y-o-Y Growth (%) Projections by Age Group, 2024 to 2034
Figure 102: South (China) Market Attractiveness by Purpose, 2024 to 2034
Figure 103: South (China) Market Attractiveness by Booking Channel, 2024 to 2034
Figure 104: South (China) Market Attractiveness by Tour Type, 2024 to 2034
Figure 105: South (China) Market Attractiveness by Age Group, 2024 to 2034
Figure 106: West (China) Market Value (US$ Million) by Purpose, 2024 to 2034
Figure 107: West (China) Market Value (US$ Million) by Booking Channel, 2024 to 2034
Figure 108: West (China) Market Value (US$ Million) by Tour Type, 2024 to 2034
Figure 109: West (China) Market Value (US$ Million) by Age Group, 2024 to 2034
Figure 110: West (China) Market Value (US$ Million) Analysis by Purpose, 2019 to 2034
Figure 111: West (China) Market Value Share (%) and BPS Analysis by Purpose, 2024 to 2034
Figure 112: West (China) Market Y-o-Y Growth (%) Projections by Purpose, 2024 to 2034
Figure 113: West (China) Market Value (US$ Million) Analysis by Booking Channel, 2019 to 2034
Figure 114: West (China) Market Value Share (%) and BPS Analysis by Booking Channel, 2024 to 2034
Figure 115: West (China) Market Y-o-Y Growth (%) Projections by Booking Channel, 2024 to 2034
Figure 116: West (China) Market Value (US$ Million) Analysis by Tour Type, 2019 to 2034
Figure 117: West (China) Market Value Share (%) and BPS Analysis by Tour Type, 2024 to 2034
Figure 118: West (China) Market Y-o-Y Growth (%) Projections by Tour Type, 2024 to 2034
Figure 119: West (China) Market Value (US$ Million) Analysis by Age Group, 2019 to 2034
Figure 120: West (China) Market Value Share (%) and BPS Analysis by Age Group, 2024 to 2034
Figure 121: West (China) Market Y-o-Y Growth (%) Projections by Age Group, 2024 to 2034
Figure 122: West (China) Market Attractiveness by Purpose, 2024 to 2034
Figure 123: West (China) Market Attractiveness by Booking Channel, 2024 to 2034
Figure 124: West (China) Market Attractiveness by Tour Type, 2024 to 2034
Figure 125: West (China) Market Attractiveness by Age Group, 2024 to 2034
Figure 126: North West (China) Market Value (US$ Million) by Purpose, 2024 to 2034
Figure 127: North West (China) Market Value (US$ Million) by Booking Channel, 2024 to 2034
Figure 128: North West (China) Market Value (US$ Million) by Tour Type, 2024 to 2034
Figure 129: North West (China) Market Value (US$ Million) by Age Group, 2024 to 2034
Figure 130: North West (China) Market Value (US$ Million) Analysis by Purpose, 2019 to 2034
Figure 131: North West (China) Market Value Share (%) and BPS Analysis by Purpose, 2024 to 2034
Figure 132: North West (China) Market Y-o-Y Growth (%) Projections by Purpose, 2024 to 2034
Figure 133: North West (China) Market Value (US$ Million) Analysis by Booking Channel, 2019 to 2034
Figure 134: North West (China) Market Value Share (%) and BPS Analysis by Booking Channel, 2024 to 2034
Figure 135: North West (China) Market Y-o-Y Growth (%) Projections by Booking Channel, 2024 to 2034
Figure 136: North West (China) Market Value (US$ Million) Analysis by Tour Type, 2019 to 2034
Figure 137: North West (China) Market Value Share (%) and BPS Analysis by Tour Type, 2024 to 2034
Figure 138: North West (China) Market Y-o-Y Growth (%) Projections by Tour Type, 2024 to 2034
Figure 139: North West (China) Market Value (US$ Million) Analysis by Age Group, 2019 to 2034
Figure 140: North West (China) Market Value Share (%) and BPS Analysis by Age Group, 2024 to 2034
Figure 141: North West (China) Market Y-o-Y Growth (%) Projections by Age Group, 2024 to 2034
Figure 142: North West (China) Market Attractiveness by Purpose, 2024 to 2034
Figure 143: North West (China) Market Attractiveness by Booking Channel, 2024 to 2034
Figure 144: North West (China) Market Attractiveness by Tour Type, 2024 to 2034
Figure 145: North West (China) Market Attractiveness by Age Group, 2024 to 2034
The industry size for outbound tourism in China is forecasted to be worth USD 239.38 billion in 2024.
The market value of China’s outbound tourism is projected to surpass USD 915.89 billion by 2034.
The CAGR of China outbound travelers market is estimated to be around 14.40% through 2034.
The outbound tourism industry from China was valued at USD 209.80 billion in 2023.
Increased interest in experiential travel is a key industry trend.
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