Jordan Adventure Tourism Market Overview (2022-2032) –
[250 Pages Report] The Jordan Adventure Tourism market is estimate to reach US$ 292 Bn in 2022. The sales from this region are forecast to increase 7 % CAGR, with market valuation to reach US$ 313 Bn in 2032.
The Jordan Tourism Market Estimated Size (2022)
US$ 292 Bn
The Jordan Tourism Market Projected Size (2032)
US$ 313 Bn
The Jordan Tourism Market Value-based CAGR (2022-2032)
2017-2021 Jordan Adventure Tourism Market Outlook Compared to 2022-2032 Forecast
Jordan is a one of the most tourist active country in Middle Eastern Countries. Archaeological sites, natural structures and variety of cultural attractions are the main drivers of tourism in Jordan. The tourist industry is regarded as the foundation of the economy and also is a significant source of employment, foreign exchange, and economic expansion. Jordan received 8 million tourists in 2010. The majority of visitors to Jordan come from Arab and European nations. But a sharp decline was observed in number of tourists during 2011 to 2016, recovering in 2017.
Factors Expected to Influence the Market Growth
Jordan has shared borders with Saudi Arabia, Israel, Syria, and Iraq. Both the number of terrorists and the tensions between some of these countries are growing. Armed conflict and terrorism are common in the areas close to the borders. Numerous tourism advisories advise travellers to avoid these areas and to be aware of these situations.
Additionally, to the aforementioned elements, rising COVID-19 cases are affecting the tourism market. Visitors to Jordan must use caution when moving about the city, and there may be limitations on where they can go due to virus containment measures.
Tourism as a Growth Driver in Jordan
With a wide variety of five-star hotels and resorts, state-of-the-art transportation systems, a variety of activities and cultural events and wellness facilities, and with various tour companies operating there, Jordan has a well-developed tourist infrastructure. More than 2,200 businesses, including hotels, resorts, restaurants, and entertainment venues, making up Jordan's well-established leisure and tourist cluster, which supports approximately 50,000 jobs across the entire industry and multiple jobs in the lodging sub-sector. Jordan has a more than 500 hotels, both classified and unclassified, including well-known international hotel chains. Jordan is one of the Middle East's top medical tourism destinations, and in the future years, more expansion is projected to occur as a result of factors such rising medical travel to Yemen, Sudan, Saudi Arabia, and other Gulf Cooperation Council (GCC) nations.
Despite all this, the adventure tourism in Jordan is not much developed. There are unique locations all around Jordan, which have potential to be adventure tourism spots. There is much development and research is required for Jordan to be an adventure travel destination.
All these unique factors make Jordan a potential market for variety of tours, and many travel agencies are starting to provide tours in Jordan.
United efforts of organisations for development of Adventure tourism in Mediterranean Countries.
“ENI CBC Med and EU are funding project ‘MEDUSA’ to evolve adventure tourism in Mediterranean countries.”
One of the most popular travel locations worldwide is the Mediterranean region. The destination has seen signs of a slowdown due to increasing competition and a deterioration in the political and security environment, making the sector's recovery a top economic priority. To develop the tourism in Mediterranean countries, ENI CBC Med have launched a programme named ‘MEDUSA’, including Spain, Jordan, Lebanon, Italy and Tunisia. This programme will focus on development and promotion of sustainable adventure tourism and development of related businesses in participant countries. This project is funded by European Union, and the project duration is till mid-2023.
Local tourism enterprises are giving efforts for adventure tourism development in Jordan.
“Edom Adventures get awarded for actively promoting adventure tours.”
The MEDUSA Sub-Grant was given to ‘Edom Adventures’ by the Royal Society for the Conservation of Nature, the project's partner in Jordan. Edom Adventures, a tour company with offices in Jordan, organises eco tours as well as adventure expeditions and activities including canyoning, mountaineering, hiking, and climbing to promote adventure tourism in Jordan. Edom Adventures was founded by Islam Al-Ma'ani, a guide with expertise in adventure tourism, who also discussed the company's future objectives of expanding adventure tours in Wadi Rum region.
Local tour operators are giving never before, ever after experiences to tourists
“Many local tour operators are offering unique expeditions around the country.”
There are hundreds of Jordanian tour companies that deal with foreign tourists, but the majority are very traditional and offer nearly identical seven-day tours that circle the country's top attractions, from Amman to Petra, Wadi Rum, Jerash, Madaba, Karak, Aqaba, and the Dead Sea. Few tour operators will take tourists to places never discovered before, and even fewer can take you away from the tourist crowds for one-on-one interactions with locals. There are some operators with ‘Voluntourism’ and ‘Responsible tourism’ offers for visitors for unique experiences.
These tour operators take tourists for trekking, camping, safaris and bird watching activities in nature conserved areas. These operators also work with local businesses, helping communities around the tourist’s spots.
Which is the most preferred Tourism Type by Tourists?
“Tourists are preferring the Wellness tourism and cultural tourism to explore heritage sites and release stress of urban life.”
People around the world come to Jordon to relax and heal the mind, soul and body. There are multiple businesses and organisations working in the wellness tourism around Jordan. People coming to Jordan prefer relaxing activities as spa and massage, along with activities focusing on self-development and mindfulness. There are also community development activities included in wellness tours, as farming and environmental tours. People come to visit sites like Petra, Wadi Rum, Dead sea, Baptism Site Amman and some secondary locations having cultural heritage.
Along with these tourism, adventure tourism is also gaining popularity among international travellers coming to Jordan. But, adventure tourism requires research and development for being a popular tourism type.
What Booking Channel is preferred by the Tourists?
“Websites are used by most travellers to choose destinations and make hotel reservations while in Jordan from all over the world.”
Visitors check and choose their preferred places utilising the websites of tour organising organisations and businesses. The majority of travellers utilise internet travel agencies to book tours and locations, including lodging and travel, due to their flexibility and convenience of use. Some well-known brands provide combo packages that cover lodging and meal costs and offer the option to choose between standard and deluxe options. In order to find a location to stay, eat, or visit a nearby attraction known for anything, visitors can also check a variety of web resources.
Many local and international tour organisers are providing adventure tours in Jordan, offering tourists adventures like mountain climbing and trekking along with canyoning at Wadi Rum, Snorkeling in Red Sea, Diving in Aquba and cycling tours from deserts of Jordan. But most of these tours are similar and have same destinations and activities, which might make tourists less interested in these activities. Few tour operators are trying to give unique experiences to tourists, by involving them in local interactions and taking them to jungle safaris and camping, and bird watching in season.
- Wild Jordan, an ecotourism organisation working under Royal Society for the Conservation of Nature (RSCN), also in charge of Nature reserves in Jordan are offering in the Dana Reserve, you may go hiking and camping; in Wadi Mujib, you can go canyoning and gorge-walking; on forest trails in the Ajloun or Dibbeen forestry reserves; or in the Azraq Wetlands, you can go birdwatching. They also provide accommodation and other services, which are generating employment for locals, helping development of economy.
Scope of Report
Historical Data Available for
US$ Million for Value
Key Region Covered
Key Countries Covered
Key Segments Covered
Tourism Type, Adventure Activity, Booking Channel, Tourist Type, Tour Type
Key Companies Profiled
Market Forecast, Company Share Analysis, Competition Intelligence, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives
Customization & Pricing
Available upon Request
Jordan Adventure Tourism by Category
By Tourism Type:
- Wellness Tourism
- Medical Tourism
- Faith Based Tourism
- Adventure Tourism
- MICE Tourism
By Adventure Activity:
By Age Group:
- 15-25 Years
- 26-35 Years
- 36-45 Years
- 46-55 Years
- 66-75 Years
By Booking Channel:
- Phone Booking
- Online Booking
- In Person Booking
By Tourist Type:
Frequently Asked Questions
The Jordan Adventure Tourism market is expected to reach a valuation of US$ 292 Bn in 2022.
Adventure tourism in Jordan offers trekking, mountain climbing, diving and snorkelling, forest and jungle safaris, cycling tours and desert camping tours to the tourists. There aren’t many options available for tourists, as the adventure tourism sector is not much developed in Jordan.
Leading players operating in Jordan Adventure Tourism are Jordan MW Tours, G Adventures, Jordan Direct Tours, Sherazade Travel Jordan, Trip500 Tours, Jordan Experience, Jordan Classical Tours, Jordan Travel Agency, Petra Tours, Terhaal Adventures, and others.
Table of Content
1. Executive Summary
1.1. Jordan Adventure Tourism Market Outlook
1.1.1. Who Is Travelling?
1.1.2. How Much Do They Spend?
1.1.3. Direct Contribution of Tourism To GDP
1.1.4. Direct Contribution of Tourism To Employment
1.2. Tourism Evolution Analysis
1.3. FMI Analysis and Recommendations
2. Market Introduction
2.1.1. Total Spending (US$ Mn) and Forecast (2022-2032)
2.1.2. Number of Tourists (Mn) and Forecast (2022-2032)
2.1.3. Total Spending Y-o-Y Growth Projections (2022-2032)
2.1.4. Number of Tourists Y-o-Y Growth Projections
3. Jordan Adventure Tourism Market Dynamics
3.1. Market Drivers & Opportunities
3.1.1. Increasing Recreational Activities Are Attracting Tourists to Jordan
3.1.2. Cultural Heritage Sites Are Main Attraction of Tourists Visiting Jordan
3.1.3. Proper Management and Development of Adventure Activities Can Boost the Sector
3.1.4. Government and Local Organisations Are Taking Combine Initiatives for Developing Adventure Tourism
4. Jordan Adventure Tourism Industry Analysis, 2021
4.1. Tourism Industry Overview
4.1.1. Inbound Tourism Arrivals in Jordan Adventure Tourism Countries
4.1.2. Air Arrivals by Port of Entry
4.1.3. Visitors Arrivals to the Jordan by Country of Residence
4.1.4. Others (during the course of study)
5. Market Background
5.1. Macro-Economic Factors
5.1.1. Jordan Adventure Tourism GDP Growth Outlook
5.1.2. Jordan Adventure Tourism Industry Value Added
5.1.3. Consumer Spending Outlook
5.1.4. Jordan Adventure Tourism Direct contribution of Travel & Tourism to GDP
5.1.5. Internet Penetration Rates
5.1.6. Capital Investment in Travel & Tourism
5.1.7. Top Tourism Spending Countries
5.2. Forecast Factors - Relevance & Impact
6. Categorizing of Jordan Adventure Tourism Market, 2021
6.1. Introduction/ Key Findings
6.2. Current Market Analysis By Tourism Type
6.2.1. Wellness Tourism
6.2.2. Medical Tourism
6.2.3. Faith-Based Tourism
6.2.4. Adventure Tourism
6.2.5. MICE Tourism
6.3. Current Market Analysis By Adventure Activity
6.4. Current Market Analysis By Age Group (% of Demand)
6.4.1. 15-25 Years
6.4.2. 26-35 Years
6.4.3. 36-45 Years
6.4.4. 46-55 Years
6.4.5. 56-65 Years
6.4.6. 66-75 Years
6.5. Current Market Analysis By Booking Channel (% of Demand)
6.5.1. Phone Booking
6.5.2. Online Booking
6.5.3. In Person Booking
6.6. Current Market Analysis By Tourist Type (% of Demand)
6.7. Key Findings, By Each Category
7. Social Media Sentimental Analysis
7.1. Social Media Platforms Preferred
7.2. Consumer Perception for Destinations On Social Media Platforms-Positive and Negative Mentions
7.3. Trending #Hashtags
7.4. Social Media Platform Mentions (% of Total Mentions)
7.5. Region-Wise Social Media Mentions (% of Total Mentions)
7.6. Trending Subject Titles
8. Consumer Sentiment Analysis
8.1. Which specific destination is preferred by the tourists and why?
8.2. Which features are most important for tourist while choosing a destination?
8.3. Are consumers ready to pay premium price for destinations?
8.4. Does social media influence tourist’s decision making?
8.5. Which mode of advertisement does travel agencies prefer?
9. Competition Analysis
9.1. Competition Dashboard
9.2. Pricing Analysis by Competition
9.3. Competition Benchmarking
9.4. Competition Deep Dive
9.4.1. Jordan MW Tours
220.127.116.11. Product Portfolio
18.104.22.168. Profitability by Market Segments (Product/Channel/Region)
22.214.171.124. Sales Footprint
126.96.36.199. Strategy Overview
188.8.131.52.1. Marketing Strategy
184.108.40.206.2. Product Strategy
220.127.116.11.3. Channel Strategy
9.4.2. G Adventures
18.104.22.168. Product Portfolio
22.214.171.124. Profitability by Market Segments (Product/Channel/Region)
126.96.36.199. Sales Footprint
188.8.131.52. Strategy Overview
184.108.40.206.1. Marketing Strategy
220.127.116.11.2. Product Strategy
18.104.22.168.3. Channel Strategy
9.4.3. Jordan Direct Tours
22.214.171.124. Product Portfolio
126.96.36.199. Profitability by Market Segments (Product/Channel/Region)
188.8.131.52. Sales Footprint
184.108.40.206. Strategy Overview
220.127.116.11.1. Marketing Strategy
18.104.22.168.2. Product Strategy
22.214.171.124.3. Channel Strategy
9.4.4. Sherazade Travel Jordan
126.96.36.199. Product Portfolio
188.8.131.52. Profitability by Market Segments (Product/Channel/Region)
184.108.40.206. Sales Footprint
220.127.116.11. Strategy Overview
18.104.22.168.1. Marketing Strategy
22.214.171.124.2. Product Strategy
126.96.36.199.3. Channel Strategy
9.4.5. Trip500 Tours
188.8.131.52. Product Portfolio
184.108.40.206. Profitability by Market Segments (Product/Channel/Region)
220.127.116.11. Sales Footprint
18.104.22.168. Strategy Overview
22.214.171.124.1. Marketing Strategy
126.96.36.199.2. Product Strategy
188.8.131.52.3. Channel Strategy
9.4.6. Jordan Experience
184.108.40.206. Product Portfolio
220.127.116.11. Profitability by Market Segments (Product/Channel/Region)
18.104.22.168. Sales Footprint
22.214.171.124. Strategy Overview
126.96.36.199.1. Marketing Strategy
188.8.131.52.2. Product Strategy
184.108.40.206.3. Channel Strategy
9.4.7. Jordan Classic Tours
220.127.116.11. Product Portfolio
18.104.22.168. Profitability by Market Segments (Product/Channel/Region)
22.214.171.124. Sales Footprint
126.96.36.199. Strategy Overview
188.8.131.52.1. Marketing Strategy
184.108.40.206.2. Product Strategy
220.127.116.11.3. Channel Strategy
9.4.8. Jordan Travel Agency
18.104.22.168. Product Portfolio
22.214.171.124. Profitability by Market Segments (Product/Channel/Region)
126.96.36.199. Sales Footprint
188.8.131.52. Strategy Overview
184.108.40.206.1. Marketing Strategy
220.127.116.11.2. Product Strategy
18.104.22.168.3. Channel Strategy
9.4.9. Petra Tours
22.214.171.124. Product Portfolio
126.96.36.199. Profitability by Market Segments (Product/Channel/Region)
188.8.131.52. Sales Footprint
184.108.40.206. Strategy Overview
220.127.116.11.1. Marketing Strategy
18.104.22.168.2. Product Strategy
22.214.171.124.3. Channel Strategy
9.4.10. Terhaal Adventures
126.96.36.199. Product Portfolio
188.8.131.52. Profitability by Market Segments (Product/Channel/Region)
184.108.40.206. Sales Footprint
220.127.116.11. Strategy Overview
18.104.22.168.1. Marketing Strategy
22.214.171.124.2. Product Strategy
126.96.36.199.3. Channel Strategy
9.4.11. Wild Jordan
188.8.131.52. Product Portfolio
184.108.40.206. Profitability by Market Segments (Product/Channel/Region)
220.127.116.11. Sales Footprint
18.104.22.168. Strategy Overview
22.214.171.124.1. Marketing Strategy
126.96.36.199.2. Product Strategy
188.8.131.52.3. Channel Strategy
9.4.12. Raami Tours
184.108.40.206. Product Portfolio
220.127.116.11. Profitability by Market Segments (Product/Channel/Region)
18.104.22.168. Sales Footprint
22.214.171.124. Strategy Overview
126.96.36.199.1. Marketing Strategy
188.8.131.52.2. Product Strategy
184.108.40.206.3. Channel Strategy
9.4.13. Others (As Per Request)
10. Assumptions and Acronyms Used
11. Research Methodology
List of Tables
List of Charts