This site uses cookies, including third-party cookies, that help us to provide and improve our services.

Privacy Policy
- Global Locations -
Headquarters
Future Market Insights, Inc.
Christiana Corporate, 200 Continental Drive, Suite 401, Newark, Delaware - 19713, United States
T: +1-845-579-5705
MEA
Market Access DMCC
1602-6 Jumeirah Bay X2 Tower, Plot No: JLT-PH2-X2A,
Jumeirah Lakes Towers, Dubai,
United Arab Emirates
Americas
Future Market Insights
616 Corporate Way, Suite 2-9018,
Valley Cottage, NY 10989,
United States
T: +1-347-918-3531
Europe
Future Market Insights
3rd Floor, 207 Regent Street,
London W1B 3HH
United Kingdom
T: + 44 (0) 20 8123 9659
D: +44 (0) 20 3287 4268
APAC
Future Market Insights
Office No. 401-A, 4th Floor,
VANTAGE 9, S.No. 36/1/1,
Baner, Pune 411045 India

Africa Adventure Tourism Market

Presence of Wildlife Parks and Safaris to attract Tourists across Africa, acting as a key Catalyst for market growth

Africa Adventure Tourism Market by Activity Type, Traveler, Age Group, Consumer Orientation, Age Group & Region - Forecast 2022 – 2032

Africa Adventure Tourism Market Outlook (2022-2032)  

[290 Pages Report] As per newly released data by Future Market Insights (FMI), the Africa Adventure Tourism market is estimated at US$ 112.2 Mn in 2022 and is projected to reach US$ 130.1 Mn.

Attribute

Details

Africa Adventure Tourism Market Estimated Size (2022)

US$ 112.2 Mn

Africa Adventure Tourism Market Projected Size (2022)

US$ 130.1 Mn

Africa Adventure Tourism Market Value-Based CAGR (2022-2032)

8.3 %

By 2032, at a CAGR of 8.3% from 2022 to 2032.

Customize this Report

Let us know your requirement to get
100% FREE customization

2017-2021 Africa Adventure Tourism Market Forecast to 2032.

One of the major segments of the global tourist industry today is adventure tourism, which is increasing and changing quickly as demand for unique travel experiences rises. Africa is one of the world's most difficult places to go to and has long been viewed as an "adventure" in and of itself. Although adventure tourism is not a recent phenomenon in the continent, it has recently grown exponentially as a result of rising demand, a rise in international travel to Africa, and the introduction of for-profit adventure tourism goods. The most common adventure tourism goods are wildlife tourism, marine tourism, and overland experiences, while most adventure tourism subsectors can be found somewhere on the continent.

The growth of adventure tourism is driven by an increase in government initiatives to promote tourism. Moreover, intensifying competition, relaxation of travel restrictions, economic growth, and aggressive promotional strategies have been adopted by local tourism organizations that are directly contributing to the growth of the adventure tourism market.

What are the Key Trends and Drivers of the Africa Adventure Tourism market?

Due to the tourism industry's rapid expansion, the market for adventure travel is booming worldwide. In addition, the propensity of young people to visit uncharted territories, growing interest in adventure sports, rise in disposable incomes, and affordable travel packages are anticipated to support market expansion over the course of the projection period. Due to the tourism industry's rapid expansion, the market for adventure travel is booming worldwide.

In addition, the propensity of young people to visit uncharted territories, growing interest in adventure sports, rise in disposable incomes, and affordable travel packages are anticipated to support market expansion over the course of the projection period. The idea of "Food Travel" in Africa is also growing thanks to adventure tourism there. When visiting isolated locations for adventure tourism, visitors also sample the local cuisine

Sneha Verghese
Sneha Verghese
Principal Consultant
LinkedIn
Talk to Analyst

Find your sweet spots for generating winning opportunities in this market.

Talk to Analyst

What factors restrain the Africa Adventure Tourism market?

The political unrest in many Africa nations has had an impact on the continent's adventure tourism industry. Vacations are planned by travelers as a break from their routine job lives. They stay away from areas where tension exists between the government and the populace. Additionally, the political unrest in many Africa nations affects the continent's adventure tourism.

Adventure tourism in Africa is impacted by the lack of infrastructure development around many adventure destinations. Tourists' stays are miserable due to intermittent electrical supplies and subpar transportation options. Extremely volatile weather patterns, such as sudden torrential rains in several Africa countries like Uganda, have an impact on river rafting, which is the main draw there, endangering its development

Country insights

“Africa is one the diverse countries with beautiful unexplored places and the hidden gems”

Africa is a vast continent with the most diverse countries in the world. Filled with lush local forests and stunning beaches and Africa is a growing tourist attraction in itself. The presence of every form of natural resource makes Africa a holistic destination for all forms of tourism especially adventure tourism. Each country has something unique to offer from tradition and culture to natural wonders that draw tourists from all over the world looking to experience their piece of Africa.

Snorkel in an inland sea, trekking to the Semien Mountains in northern Ethiopia are breathtakingly spectacular and are therefore known as playgrounds for the gods. Hot air balloon flight over the Masai Mara is one the romantic adventure that offers a unique experience over the wildlife and grassland ecosystem are some the adventures activates in Africa

The Tanzanian mountain Kilimanjaro is a goal for climbers. A difficult experience for tourists is climbing the Nyiragongo Volcano in the Democratic Republic of the Congo. One of the uncommon water adventure sports that is offered worldwide is kayaking.

The Quirimbas Archipelago in Mozambique offers adventure tourism, which is offered in Africa. The only activities of its kind in Africa are gorilla tracking in Rwanda and paragliding at World's View in Nyanga, Zimbabwe. Other emerging adventure tourism activities in Africa include camel treks, dune boating, mountain biking, quad biking, hot air balloon safaris, and the Kalahari Desert excursions.

MarketNage
Become a MarketNgage Insider

A unified Market Research Subscription Platform, built for today's disparate research needs.

Category-wise Insights

Which type of activity is more prominent in Africa Adventure Tourism?

“Land-based activities are the largest segment in Africa adventure tourism”

The segment for land-based activities produced the largest market for adventure travel. All age groups have a strong desire for land-based activities including bike tours, hiking, and wildlife safaris, which is considerably driving the market's growth in the years to come. The demand for land-based activities is also anticipated to increase due to growing interest in local fairs, bird watching, and archaeological explorations. In the years ahead, these elements are anticipated to fuel market expansion.

Which age group is more likely to travel?

“The popularity of Africa Adventure Tourism among 20-30 People Will Remain High”

According to the age group segment, the 20–30 age group registered for around 41.5 percent of revenue share, and it is anticipated that this age group will continue to increase steadily throughout the projected year. Youth adventure travel to discover other cultures and nature is largely to blame for this development. This element is anticipated to support the market's expansion throughout the anticipated period.

Which type of travelers mostly do adventure activities?

“The family segment is the prominent segment in adventure activities in Africa”

Adventure excursions enable children and family members to take up travel to experience new things together and strengthen their family relationships. The family sub-segment enjoyed a clear market share in previous years. Adventure travel also provides opportunities to spend time with loved ones and make memories. Families are strongly influenced by this reason to embark on adventure travel.

Which type of adventure is mostly preferred by the traveler?

“Soft adventure is mostly preferred by the traveler because it doesn’t need any special skills”

Soft adventures are most preferred because they do not require any special skills. The soft-type sub-segment is projected to dominate the global market by gaining the highest revenue share and maintaining constant growth throughout the analysis period. Growth in the soft adventure sub-segment is due to reduced risk rates and minimal experience requirements. Soft adventure travel will gain great popularity over the next decade as young people who have already experienced soft adventure travel will continue to choose it.

Competitive Landscape

Travel companies are aiming at strategic associations and partnerships with other travel operators or agencies to expand their service group to attract tourists.

For instance:

  • European Travel Start-up Outdoor Visit starts offering top outdoor adventures also in the Americas, Asia, and Africa.
  • In March 2016: The Travel Foundation and CapeNature are establishing a new partnership in South Africa. This partnership will develop adventure tourism in nature reserves in the Western Cape to increase the chances for locals to profit financially from tourism, raise funds for environmental conservation, and promote adventure tourism products in the Western Cape.
  • In February 2017: South Africa’s Forest Adventures launched a first-of-its-kind tourism product, ‘The Cape Adventure Day tour’. The package includes six activities along with free guided transportation and lunch at a seaside restaurant all of which can be completed in a single day. This package has been mainly focused on the Indian-sensitive traveller

Scope of Report

Attribute

Details

Forecast Period

2022-2032

Historical Data Available for

2017-2021

Market Analysis

US$ Million for Value

Key Region Covered

MEA

Key Countries Covered

Africa

Key Segments Covered

Type, Activity Type, Traveler Type, Age Group, Consumer Orientation, Age Group & Region

Key Companies Profiled

Report Coverage

Market Forecast, Company Share Analysis, Competition Intelligence, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives

Africa adventure Tourism market by Category

By Type, the Africa Adventure Tourism market is segmented as:

  • Hard Adventure
  • Soft Adventure

 By Activity Type the Africa Adventure Tourism market is segmented as:

  • Land-based Activity
  • Water-based Activity
  • Air-based Activity

By traveller type, the Africa Adventure Tourism market is segmented as:

  • Solo
  • Friends/Group
  • Couple
  • Family

By Age Group Tour Type, the Africa Adventure Tourism Market Is Segmented as:

  • Below 30 Years
  • 30–41 Years
  • 42–49 Years
  • 50 Years and Above

By Consumer Orientation, the Africa Adventure Tourism Market is segmented as:

  • Men
  • Women
  • Children

By Region, the Africa Adventure Tourism Market is segmented as:

  • MEA

Frequently Asked Questions

The Africa Adventure Tourism market will grow with a CAGR of 8.0 % for the year 2032.

The market value of the Africa Adventure Tourism Market Marketing 2032 is US$ 130.1 Mn

Some of the major key players dominating the market are Africa Adventure Company, Africa Safari & Adventure Tours, Africa Travel Co, Go Explore Safaris & Tours, Nomad Africa Adventure Tours, Africa Adventure Vacations, Pamoja Tours & Travels

The propensity of young people to visit uncharted territories, growing interest in adventure sports, rise in disposable incomes, and affordable travel packages are anticipated to support market expansion.

Table of Content

1. Executive Summary

    1.1. Tourism in Africa: Experience the African Thrill Like Never Before Outlook

        1.1.1. Who Is Travelling?

        1.1.2. How Much Do They Spend?

        1.1.3. Direct Contribution of Tourism to GDP

        1.1.4. Direct Contribution of Tourism to Employment

    1.2. Adventure Tourism Evolution Analysis

    1.3. FMI Analysis and Recommendations

2. Market Introduction

        2.1. Total Spending (US$ Mn) and Forecast (2022-2032)

        2.2. Number of Tourists (Mn) and Forecast (2022-2032)

        2.3. Total Spending Y-o-Y Growth Projections (2022-2032)

        2.4. Number of Tourists Y-o-Y Growth Projections

3. Adventure Tourism Industry Analysis

    3.1. Adventure Tourism Industry Overview

        3.1.1. Adventure Tourism Industry Contribution to Africa’s GDP

        3.1.2. Adventure Tourism Sector Contribution to Africa’s Overall Employment

        3.1.3. Africa Adventure Tourism Growth Rate

        3.1.4. Impact of Covid-19

        3.1.5. Capital Investment in Africa Adventure Tourism Industry

        3.1.6. Different Components of Africa Adventure Tourism

4. Adventure Tourism in Africa: Experience the African Thrill Like Never Before Dynamics

    4.1. Market Drivers & Opportunities

        4.1.1. Rapid Growth of Infrastructure Boosting the Growth in the Market

        4.1.2. Aggressively Growing Government Initiatives to Promote Tourism Industry

        4.1.3. Driving Factors Like International Accreditation and Presence of Top Surgeons Propel the Market Forward

        4.1.4. Others (during course study)

5. Market Background

    5.1. Macro-Economic Factors

        5.1.1. Africa GDP Growth Outlook

        5.1.2. Africa Industry Value Added

        5.1.3. Consumer Spending Outlook

        5.1.4. Africa Direct contribution of adventure Tourism to GDP

        5.1.5. Internet Penetration Rates

        5.1.6. Capital Investment in Adventure Tourism

    5.2. Forecast Factors - Relevance & Impact

6. Categorizing of Africa Adventure Tourism Market, 2021

    6.1. Introduction/ Key Findings

    6.2. Current Market Analysis by Type

        6.2.1. Hard Adventure

        6.2.2. Soft Adventure

        6.2.3. Others

    6.3. Current Market Analysis by Activity Type

        6.3.1. Land-based Activity

        6.3.2. Water-based Activity

        6.3.3. Air-based Activity

    6.4. Current Market Analysis by Tour Type

        6.4.1. Solo

        6.4.2. Friends/Group

        6.4.3. Couple

        6.4.4. Family

    6.5. Current Market Analysis by Age Group

        6.5.1. 15-25 Years

        6.5.2. 26-35 Years

        6.5.3. 36-45 Years

        6.5.4. 46-55 Years

        6.5.5. 66-75 Years

    6.6. Current Market Analysis by Consumer Orientation

        6.6.1. Men

        6.6.2. Women

        6.6.3. Children

7. Social Media Sentimental Analysis

    7.1. Social Media Platforms Preferred

            7.1.1.1. Facebook

            7.1.1.2. YouTube

            7.1.1.3. Instagram

            7.1.1.4. Twitter

            7.1.1.5. LinkedIn

            7.1.1.6. Pinterest

            7.1.1.7. Google+

            7.1.1.8. Others

    7.2. Consumer Perception for Destinations On Social Media Platforms-Positive and Negative Mentions

    7.3. Trending #Hashtags

    7.4. Social Media Platform Mentions (% of Total Mentions)

    7.5. Region-Wise Social Media Mentions (% of Total Mentions)

    7.6. Trending Subject Titles

8. Competition Analysis

    8.1. Competition Dashboard

    8.2. Pricing Analysis by Competition

    8.3. Competition Benchmarking

    8.4. Competition Deep Dive

        8.4.1. Africa Adventure Company.

            8.4.1.1. Overview

            8.4.1.2. Product Portfolio

            8.4.1.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.1.4. Sales Footprint

            8.4.1.5. Strategy Overview

                8.4.1.5.1. Marketing Strategy

                8.4.1.5.2. Product Strategy

                8.4.1.5.3. Channel Strategy

        8.4.2. Africa Adventure Company

            8.4.2.1. Overview

            8.4.2.2. Product Portfolio

            8.4.2.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.2.4. Sales Footprint

            8.4.2.5. Strategy Overview

                8.4.2.5.1. Marketing Strategy

                8.4.2.5.2. Product Strategy

                8.4.2.5.3. Channel Strategy

        8.4.3. Africa Safari & Adventure Tours

            8.4.3.1. Overview

            8.4.3.2. Product Portfolio

            8.4.3.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.3.4. Sales Footprint

            8.4.3.5. Strategy Overview

                8.4.3.5.1. Marketing Strategy

                8.4.3.5.2. Product Strategy

                8.4.3.5.3. Channel Strategy

        8.4.4. Africa Travel Co

            8.4.4.1. Overview

            8.4.4.2. Product Portfolio

            8.4.4.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.4.4. Sales Footprint

            8.4.4.5. Strategy Overview

                8.4.4.5.1. Marketing Strategy

                8.4.4.5.2. Product Strategy

                8.4.4.5.3. Channel Strategy

        8.4.5. Go Explore Safaris & Tours

            8.4.5.1. Overview

            8.4.5.2. Product Portfolio

            8.4.5.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.5.4. Sales Footprint

            8.4.5.5. Strategy Overview

                8.4.5.5.1. Marketing Strategy

                8.4.5.5.2. Product Strategy

                8.4.5.5.3. Channel Strategy

        8.4.6. Nomad Africa Adventure Tours

            8.4.6.1. Overview

            8.4.6.2. Product Portfolio

            8.4.6.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.6.4. Sales Footprint

            8.4.6.5. Strategy Overview

                8.4.6.5.1. Marketing Strategy

                8.4.6.5.2. Product Strategy

                8.4.6.5.3. Channel Strategy

        8.4.7. Africa Adventure Vacations

            8.4.7.1. Overview

            8.4.7.2. Product Portfolio

            8.4.7.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.7.4. Sales Footprint

            8.4.7.5. Strategy Overview

                8.4.7.5.1. Marketing Strategy

                8.4.7.5.2. Product Strategy

                8.4.7.5.3. Channel Strategy

        8.4.8. Pamoja Tours & Travels

            8.4.8.1. Overview

            8.4.8.2. Product Portfolio

            8.4.8.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.8.4. Sales Footprint

            8.4.8.5. Strategy Overview

                8.4.8.5.1. Marketing Strategy

                8.4.8.5.2. Product Strategy

                8.4.8.5.3. Channel Strategy

9. Assumptions and Acronyms Used

10. Research Methodology media

Customize this Report

Let us know your requirement to get
100% FREE customization

List of Tables

NA

Sneha Verghese
Principal Consultant
LinkedIn
Talk to Analyst

Find your sweet spots for generating winning opportunities in this market.

Talk to Analyst

List of Charts

NA

Need specific information?

Request Customization

Explore Travel and Tourism Insights

View Reports

Recommendations

Travel and Tourism

Adventure Tourism Market

Published : August 2022

Travel and Tourism

Winter Adventures Tourism Market

Published : January 1970

Travel and Tourism

Jordan Adventure Tourism Market

Published : January 1970

Travel and Tourism

Indigenous Tourism Market

Published : January 1970

Google translate

Africa Adventure Tourism Market