Market Survey on Africa Adventure Tourism Market Covering Sales Outlook, Up-to-date Key Trends, Market Size and Forecast, Analysis of Tour Package Sales, Visitor Expenditure Outlook, Number of Trip Analysis, Market Statistics on Number of Arrivals and Departures, Statistics on Length of Visit
An In-depth Market Insights of Africa Adventure Tourism Market including Land-Based, Water-Based, and Air-Based Covering Countries like South Africa, Egypt, Algeria, Morocco, Kenya, Ethiopia, Ghana, Nigeria, Tunisia, Democratic Republic of Congo, Uganda, Liberia, and Rest of Africa
Africa Adventure Tourism Market Outlook (2023 to 2033)
As per newly released data by Future Market Insights (FMI), the Africa adventure tourism market is estimated to surpass US$ 115.1 million in 2023 and is projected to reach US$ 187.4 million by 2033, at a CAGR of 5.0% from 2023 to 2033.
Attribute
Details
Africa Adventure Tourism Market Share (2022)
US$ 112.2 million
Africa Adventure Tourism Market Share (2023)
US$ 115.1 million
Africa Adventure Tourism Market Share (2033)
US$ 187.4 million
Africa Adventure Tourism Market Share (2023 to 2033)
5.0%
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Africa Adventure Tourism Market Historical Analysis (2018 to 2022) Vs. Forecast Outlook (2023 to 2033)
One of the key segments of the global tourist industry today is adventure tourism, which is increasing and changing quickly as demand for unique travel experiences rises. Africa is one of the world's most difficult places to go to and has long been viewed as an "adventure" in and of itself. Although adventure tourism is not a recent phenomenon in the continent, it has recently grown exponentially as a result of rising demand, a rise in international travel to Africa, and the introduction of for-profit adventure tourism goods. The most common adventure tourism goods are wildlife tourism, marine tourism, and overland experiences, while most adventure tourism subsectors can be found somewhere on the continent.
The growth of adventure tourism is driven by an increase in government initiatives to promote tourism. Moreover, intensifying competition, relaxation of travel restrictions, economic growth, and aggressive promotional strategies have been adopted by local tourism organizations that are directly contributing to the growth of the adventure tourism market.
What are the Key Trends and Drivers of the Africa Adventure Tourism Market?
Due to the tourism industry's rapid expansion, the market for adventure travel is booming worldwide. In addition, the propensity of young people to visit uncharted territories, growing interest in adventure sports, rise in disposable incomes, and affordable travel packages are anticipated to support market expansion throughout the projection period. Due to the tourism industry's rapid expansion, the market for adventure travel is booming worldwide.
In addition, the propensity of young people to visit uncharted territories, growing interest in adventure sports, rise in disposable incomes, and affordable travel packages are anticipated to support market expansion in local cuisine.
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What Factors Restrain the Africa Adventure Tourism Market?
The political unrest in many African nations has had an impact on the continent's adventure tourism industry. Vacations are planned by travelers as a break from their routine job lives. They stay away from areas where tension exists between the government and the populace. Additionally, the political unrest in many African nations affects the continent's adventure tourism.
Adventure tourism in Africa is impacted by the lack of infrastructure development around many adventure destinations. Tourists' stays are miserable due to intermittent electrical supplies and subpar transportation options. Extremely volatile weather patterns, such as sudden torrential rains in several African countries like Uganda, have an impact on river rafting, which is the main draw there, endangering its development.
Category-wise Insights
Which Type of Activity is More Prominent in Africa Adventure Tourism?
Land-based Activities are the leading Segment in Africa Adventure Tourism
The segment for land-based activities produced the leading market for adventure travel. All age groups have a strong desire for land-based activities, including bike tours, hiking, and wildlife safaris, which is considerably driving the market's growth in the years to come. The demand for land-based activities is also anticipated to increase due to growing interest in local fairs, bird watching, and archaeological explorations. In the years ahead, these elements are anticipated to fuel market expansion.
Which Age Group is More Likely to Travel?
The Popularity of Africa Adventure Tourism Among Young People May Remain High
According to the age group segment, the 20 to 30 age group registered for around 41.5 percent of revenue share, and it is anticipated that this age group may continue to increase steadily throughout the projected year. Youth adventure travel to discover other cultures and nature is largely to blame for this development. This element is anticipated to support the market's expansion throughout the anticipated period.
Which Type of Travelers Mostly Do Adventure Activities?
The Family is the Prominent Segment in Adventure Activities in Africa.
Adventure excursions enable children and family members to take up travel to experience new things together and strengthen their family relationships. The family sub-segment enjoyed a clear market share in previous years. Adventure travel also provides opportunities to spend time with loved ones and make memories. Families are strongly influenced by this reason to embark on adventure travel.
Which Type of Adventure is Mostly Preferred by the Traveler?
The Traveler Mostly Prefers Soft Adventure Because it Doesn't Need any Special Skills.
Soft adventures are preferred because they do not require any special skills. The soft-type sub-segment is projected to dominate the global market by gaining the highest revenue share and maintaining constant growth throughout the analysis period. Growth in the soft adventure sub-segment is due to reduced risk rates and minimal experience requirements. Soft adventure travel may gain great popularity over the next decade as young people who have already experienced soft adventure travel may continue to choose it.
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Country-wise Insights
Africa is one the Diverse Countries with Beautiful Unexplored Places and the Hidden Gems
Africa is a vast continent with the most diverse countries in the world. Filled with lush local forests and stunning beaches and Africa is a growing tourist attraction in itself. The presence of every form of natural resource makes Africa a holistic destination for all forms of tourism, especially adventure tourism. Each country has something unique to offer, from tradition and culture to natural wonders that draw tourists from all over the world looking to experience their piece of Africa.
Snorkeling in an inland sea and trekking to the Semien Mountains in northern Ethiopia are breathtakingly spectacular and are therefore known as playgrounds for the gods. A hot air balloon flight over the Masai Mara is one of the romantic adventures that offer a unique experience over the wildlife and grassland ecosystem are some the adventures activates in Africa.
The Tanzanian mountain Kilimanjaro is a goal for climbers. A difficult experience for tourists is climbing the Nyiragongo Volcano in the Democratic Republic of the Congo. One of the uncommon water adventure sports that is offered worldwide is kayaking.
The Quirimbas Archipelago in Mozambique offers adventure tourism, which is offered in Africa. The only activities of its kind in Africa are gorilla tracking in Rwanda and paragliding at World's View in Nyanga, Zimbabwe. Other emerging adventure tourism activities in Africa include camel treks, dune boating, mountain biking, quad biking, hot air balloon safaris, and the Kalahari Desert excursions.
Competitive Landscape
Travel companies are aiming at strategic associations and partnerships with other travel operators or agencies to expand their service group to attract tourists.
Recent Developments Observed by FMI:
In August 2022, Natural Selection, a group of owner-operated camps and mobile safaris in Botswana, Namibia, and South Africa, launched a brand-new, high-octane adventure for brave wildlife enthusiasts. The first-of-its-kind six-night guided cycling safari in Botswana offers a singular safari experience unmatched by any other.
On January 21, 2022, Uganda announced the introduction of a new destination brand identity as part of a larger initiative to rebuild, rebrand, and more importantly, win Uganda's rightful place in the global tourism market.
In January 2022, the President of the Republic of Liberia, George Weah, unveiled the country's national tourism brand and marketing strategy during an event in the capital city of Monrovia. This significant accomplishment is a result of the government's dedication to fostering job opportunities and economic growth in the tourist sector.
European Travel Start-up Outdoor Visit starts offering top outdoor adventures also in the Americas, Asia, and Africa.
Key Players in the Market
Africa Adventure Company
Africa Safari & Adventure Tours
Africa Travel Co.
Go Explore Safaris & Tours
Nomad Africa Adventure Tours
Africa Adventure Vacations
Pamoja Tours & Travels
Scope of the Report
Attribute
Details
Forecast Period
2023 to 2033
Historical Data Available for
2018 to 2022
Market Analysis
US$ million for Value
Key Regions Covered
The Middle East & Africa (MEA)
Key Countries Covered
Africa
Key Segments Covered
Type
Activity Type
Traveler Type
Age Group
Consumer Orientation
Region
Report Coverage
Market Forecast, Company Share Analysis, Competition Intelligence, Trend Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives
Market Segmentation
By Type:
Hard
Soft
By Activity Type:
Land-Based
Water-Based
Air-Based
By Traveller Type:
Solo
Friends/Group
Couple
Family
By Age Group Tour Type:
Below 30 Years
30 to 41 Years
42 to 49 years
50 Years and Above
By Consumer Orientation:
Men
Women
Child
By Region:
The Middle East and Africa
Frequently Asked Questions
What is the Projected Size of the Market by 2033?
The global market size to reach US$ 187.4 million by 2033.
Who are the Top Key Players in the Africa Market?
Africa Adventure Company, and Africa Travel Company are the top key players.
What is the Growth Potential of the Africa Adventure Tourism Market?
The growth potential of the Africa adventure tourism market is 5% through 2033
What Limits the Growth Potential of the Market?
High cost of adoption is likely to limit market growth.
Which Adventure Type is Highly Preferred?
Soft adventure segment is highly preferred in the global market.
Table of Content
1. Executive Summary
1.1. Africa Market Outlook
1.2. Demand-side Trends
1.3. Supply-side Trends
1.4. Technology Roadmap Analysis
1.5. Analysis and Recommendations
2. Market Overview
2.1. Market Coverage / Taxonomy
2.2. Market Definition / Scope / Limitations
3. Market Background
3.1. Market Dynamics
3.1.1. Drivers
3.1.2. Restraints
3.1.3. Opportunity
3.1.4. Trends
3.2. Scenario Forecast
3.2.1. Demand in Optimistic Scenario
3.2.2. Demand in Likely Scenario
3.2.3. Demand in Conservative Scenario
3.3. Opportunity Map Analysis
3.4. Investment Feasibility Matrix
3.5. PESTLE and Porter’s Analysis
3.6. Regulatory Landscape
3.6.1. By Key Regions
3.6.2. By Key Countries
3.7. Regional Parent Market Outlook
4. Market Analysis 2018 to 2022 and Forecast, 2023 to 2033
4.1. Historical Market Size Value (US$ Million) Analysis, 2018 to 2022
4.2. Current and Future Market Size Value (US$ Million) Projections, 2023 to 2033
4.2.1. Y-o-Y Growth Trend Analysis
4.2.2. Absolute $ Opportunity Analysis
5. Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Type
5.1. Introduction / Key Findings
5.2. Historical Market Size Value (US$ Million) Analysis By Type, 2018 to 2022
5.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Type, 2023 to 2033
5.3.1. Hard Adventure
5.3.2. Soft Adventure
5.4. Y-o-Y Growth Trend Analysis By Type, 2018 to 2022
5.5. Absolute $ Opportunity Analysis By Type, 2023 to 2033
6. Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Activity Type
6.1. Introduction / Key Findings
6.2. Historical Market Size Value (US$ Million) Analysis By Activity Type, 2018 to 2022
6.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Activity Type, 2023 to 2033
6.3.1. Land-based Activity
6.3.2. Water-based Activity
6.3.3. Air-based Activity
6.4. Y-o-Y Growth Trend Analysis By Activity Type, 2018 to 2022
6.5. Absolute $ Opportunity Analysis By Activity Type, 2023 to 2033
7. Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Traveller Type
7.1. Introduction / Key Findings
7.2. Historical Market Size Value (US$ Million) Analysis by Traveller Type, 2018 to 2022
7.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast by Traveller Type, 2023 to 2033
7.3.1. Solo
7.3.2. Friends/Group
7.3.3. Couple
7.3.4. Family
7.4. Y-o-Y Growth Trend Analysis by Traveller Type, 2018 to 2022
7.5. Absolute $ Opportunity Analysis by Traveller Type, 2023 to 2033
8. Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Age Group Tour Type
8.1. Introduction / Key Findings
8.2. Historical Market Size Value (US$ Million) Analysis By Age Group Tour Type, 2018 to 2022
8.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Age Group Tour Type, 2023 to 2033
8.3.1. Below 30 Years
8.3.2. 30–41 Years
8.3.3. 42–49 Years
8.3.4. 50 Years and Above
8.4. Y-o-Y Growth Trend Analysis By Age Group Tour Type, 2018 to 2022
8.5. Absolute $ Opportunity Analysis By Age Group Tour Type, 2023 to 2033
9. Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Consumer Orientation
9.1. Introduction / Key Findings
9.2. Historical Market Size Value (US$ Million) Analysis By Consumer Orientation, 2018 to 2022
9.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Consumer Orientation, 2023 to 2033
9.3.1. Men
9.3.2. Women
9.3.3. Children
9.4. Y-o-Y Growth Trend Analysis By Consumer Orientation, 2018 to 2022
9.5. Absolute $ Opportunity Analysis By Consumer Orientation, 2023 to 2033
10. Key Countries Adventure Tourism Market Analysis
10.1. Africa
10.1.1. Pricing Analysis
10.1.2. Market Share Analysis, 2022
10.1.2.1. By Type
10.1.2.2. By Activity Type
10.1.2.3. By Traveller Type
10.1.2.4. By Age Group Tour Type
10.1.2.5. By Consumer Orientation
11. Market Structure Analysis
11.1. Competition Dashboard
11.2. Competition Benchmarking
11.3. Market Share Analysis of Top Players
11.3.1. By Type
11.3.2. By Activity Type
11.3.3. By Traveller Type
11.3.4. By Age Group Tour Type
11.3.5. By Consumer Orientation
12. Competition Analysis
12.1. Competition Deep Dive
12.1.1. Africa Adventure Company
12.1.1.1. Overview
12.1.1.2. Product Portfolio
12.1.1.3. Profitability by Market Segments
12.1.1.4. Sales Footprint
12.1.1.5. Strategy Overview
12.1.1.5.1. Marketing Strategy
12.1.2. Africa Safari & Adventure Tours
12.1.2.1. Overview
12.1.2.2. Product Portfolio
12.1.2.3. Profitability by Market Segments
12.1.2.4. Sales Footprint
12.1.2.5. Strategy Overview
12.1.2.5.1. Marketing Strategy
12.1.3. Africa Travel Co
12.1.3.1. Overview
12.1.3.2. Product Portfolio
12.1.3.3. Profitability by Market Segments
12.1.3.4. Sales Footprint
12.1.3.5. Strategy Overview
12.1.3.5.1. Marketing Strategy
12.1.4. Go Explore Safaris & Tours
12.1.4.1. Overview
12.1.4.2. Product Portfolio
12.1.4.3. Profitability by Market Segments
12.1.4.4. Sales Footprint
12.1.4.5. Strategy Overview
12.1.4.5.1. Marketing Strategy
12.1.5. Nomad Africa Adventure Tours
12.1.5.1. Overview
12.1.5.2. Product Portfolio
12.1.5.3. Profitability by Market Segments
12.1.5.4. Sales Footprint
12.1.5.5. Strategy Overview
12.1.5.5.1. Marketing Strategy
12.1.6. Africa Adventure Vacations
12.1.6.1. Overview
12.1.6.2. Product Portfolio
12.1.6.3. Profitability by Market Segments
12.1.6.4. Sales Footprint
12.1.6.5. Strategy Overview
12.1.6.5.1. Marketing Strategy
12.1.7. Pamoja Tours & Travels
12.1.7.1. Overview
12.1.7.2. Product Portfolio
12.1.7.3. Profitability by Market Segments
12.1.7.4. Sales Footprint
12.1.7.5. Strategy Overview
12.1.7.5.1. Marketing Strategy
13. Assumptions & Acronyms Used14. Research Methodology
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List of Tables
Table 1: Market Value (US$ Million) Forecast by Type, 2018 to 2033
Table 2: Market Value (US$ Million) Forecast by Activity Type, 2018 to 2033
Table 3: Market Value (US$ Million) Forecast by Traveller Type, 2018 to 2033
Table 4: Market Value (US$ Million) Forecast by Age Group Tour Type, 2018 to 2033
Table 5: Market Value (US$ Million) Forecast by Consumer Orientation, 2018 to 2033
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List of Charts
Figure 1: Market Value (US$ Million) by Type, 2023 to 2033
Figure 2: Market Value (US$ Million) by Activity Type, 2023 to 2033
Figure 3: Market Value (US$ Million) by Traveller Type, 2023 to 2033
Figure 4: Market Value (US$ Million) by Age Group Tour Type, 2023 to 2033
Figure 5: Market Value (US$ Million) by Consumer Orientation, 2023 to 2033
Figure 6: Market Value (US$ Million) Analysis by Type, 2018 to 2033
Figure 7: Market Value Share (%) and BPS Analysis by Type, 2023 to 2033
Figure 8: Market Y-o-Y Growth (%) Projections by Type, 2023 to 2033
Figure 9: Market Value (US$ Million) Analysis by Activity Type, 2018 to 2033
Figure 10: Market Value Share (%) and BPS Analysis by Activity Type, 2023 to 2033
Figure 11: Market Y-o-Y Growth (%) Projections by Activity Type, 2023 to 2033
Figure 12: Market Value (US$ Million) Analysis by Traveller Type, 2018 to 2033
Figure 13: Market Value Share (%) and BPS Analysis by Traveller Type, 2023 to 2033
Figure 14: Market Y-o-Y Growth (%) Projections by Traveller Type, 2023 to 2033
Figure 15: Market Value (US$ Million) Analysis by Age Group Tour Type, 2018 to 2033
Figure 16: Market Value Share (%) and BPS Analysis by Age Group Tour Type, 2023 to 2033
Figure 17: Market Y-o-Y Growth (%) Projections by Age Group Tour Type, 2023 to 2033
Figure 18: Market Value (US$ Million) Analysis by Consumer Orientation, 2018 to 2033
Figure 19: Market Value Share (%) and BPS Analysis by Consumer Orientation, 2023 to 2033
Figure 20: Market Y-o-Y Growth (%) Projections by Consumer Orientation, 2023 to 2033
Figure 21: Market Attractiveness by Type, 2023 to 2033
Figure 22: Market Attractiveness by Activity Type, 2023 to 2033
Figure 23: Market Attractiveness by Traveller Type, 2023 to 2033
Figure 24: Market Attractiveness by Age Group Tour Type, 2023 to 2033
Figure 25: Market Attractiveness by Consumer Orientation, 2023 to 2033
