Middle East North Africa Frozen Food Market

In Egypt Cairo Poultry Processing is the leading player in the Frozen food market having healthy market share. Varieties of products such as nuggets, wings, crispy chicken, and chicken burgers are offered by the Koki and Americana brands of Cairo Poultry Processing. Cairo Poultry Processing adopted several strategies especially for Koki brand such as establishing strong distribution network, wide range of pack sizes and wide range of prices. In Saudi Arabia National Food Co. is the leading player. National Food Co. adopted strategies such as heavy expenditure on advert¬¬ising and promotion activities. Another strategy adopted by National Food Co. is product expansion such as frozen poultry that includes marinated chicken breasts that further includes four flavours. National Food Co. also invested heavily in establishing strong distribution network by the easy availability of frozen food at every retail channels. Cascade Marine LLC is the leading player in the frozen food market in United Arab Emirates. Cascade Marine LLC is showing strong growth owing to the strong presence of the company and wide distribution channel in the country. Company also ensures easy accessibility of products in hypermarkets, supermarkets and convenience stores. Company has a broad product portfolio in different sub-segments such as frozen red meat, frozen poultry, frozen potatoes and frozen fish.  Apart from this company also launched various vegetarian products. Cascade Marine LLC also adopted price differentiation strategy by offering products at nominal prices focusing high as well as low income consumers. In Algeria Crustama is the leading player in the frozen food market. Other players in Algeria are Belfrost and Simpex Afric. Tnuva Food Industries is the major player in the Israel. Tnuva launched products such as frozen pastries

Frozen food market is forecasted to show strong growth in Egypt and Saudi Arabia. As vegetables can replace carbohydrates this increases the growth of Frozen Food Market in Saudi Arabia. In Saudi Arabia frozen food are more affordable than fresh food and also has low fat content in comparison to the fresh food

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