This Middle East North Africa Frozen Food market study offers a comprehensive analysis of the business models, key strategies, and respective market shares of some of the most prominent players in this landscape. Along with an in-depth commentary on the key influencing factors, market statistics in terms of revenues, segment-wise data, region-wise data, and country-wise data are offered in the full study. This study is one of the most comprehensive documentation that captures all the facets of the evolving Middle East North Africa Frozen Food market.
Frozen food is an excellent alternative to fresh and cooked foods. Convenience is the major factor driving the Frozen Food Market. Other drivers for Frozen Food market are increasing disposable income and growing number of working women.
On the basis of product type market is segmented into frozen vegetables, frozen meat, frozen fish, frozen potatoes, frozen meals, frozen soup. On the basis of geography Frozen food market is segmented into Egypt, Saudi Arabia, United Arab Emirates, Algeria, Israel, and Iraq
Market Growth Analysis
Middle East and North Africa Industry Analysis and Opportunity Assessment 2014 - 2020
In Egypt Cairo Poultry Processing is the leading player in the Frozen food market having healthy market share. Varieties of products such as nuggets, wings, crispy chicken, and chicken burgers are offered by the Koki and Americana brands of Cairo Poultry Processing. Cairo Poultry Processing adopted several strategies especially for Koki brand such as establishing strong distribution network, wide range of pack sizes and wide range of prices. In Saudi Arabia National Food Co. is the leading player. National Food Co. adopted strategies such as heavy expenditure on advert¬¬ising and promotion activities. Another strategy adopted by National Food Co. is product expansion such as frozen poultry that includes marinated chicken breasts that further includes four flavours. National Food Co. also invested heavily in establishing strong distribution network by the easy availability of frozen food at every retail channels. Cascade Marine LLC is the leading player in the frozen food market in United Arab Emirates. Cascade Marine LLC is showing strong growth owing to the strong presence of the company and wide distribution channel in the country. Company also ensures easy accessibility of products in hypermarkets, supermarkets and convenience stores. Company has a broad product portfolio in different sub-segments such as frozen red meat, frozen poultry, frozen potatoes and frozen fish. Apart from this company also launched various vegetarian products. Cascade Marine LLC also adopted price differentiation strategy by offering products at nominal prices focusing high as well as low income consumers. In Algeria Crustama is the leading player in the frozen food market. Other players in Algeria are Belfrost and Simpex Afric. Tnuva Food Industries is the major player in the Israel. Tnuva launched products such as frozen pastries
Frozen food market is forecasted to show strong growth in Egypt and Saudi Arabia. As vegetables can replace carbohydrates this increases the growth of Frozen Food Market in Saudi Arabia. In Saudi Arabia frozen food are more affordable than fresh food and also has low fat content in comparison to the fresh food
The research report presents a comprehensive assessment of market and contains thoughtful insights, facts, historical data, and statistically supported and industry validated market data and projections with suitable set of assumptions and methodology. Research report provides analysis and information by categories such as market segments, geographies, types, technology and applications.
The report is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, inputs from industry experts and industry participants across value chain. The report provides in-depth analysis of parent market trends, macro-economic indicators and governing factors along with market attractiveness as per segments. The report also maps qualitative impact of various market factors on market segments and various geographies.
Competitive Positioning Matrix
Average Selling Price (ASP) Analysis
Report covers exhaustive analysis on
- Market Segments
- Market Dynamics
- Market Size
- Supply & Demand
- Current Trends/Issues/Challenges
- Competition & Companies involved
- Value Chain
Regional analysis includes
- Saudi Arabia
- United Arab Emirates
- Detailed overview of parent market
- Changing market dynamics of the industry
- In-depth market segmentation
- Historical, current and projected market size in terms of volume and value
- Recent industry trends and developments
- Competitive landscape
- Strategies of key players and product offerings
- Potential and niche segments/regions exhibiting promising growth
- A neutral perspective towards market performance
- Must-have information for market players to sustain and enhance their market footprint