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Demand Analysis of Middle East Flooring and Carpet from 2023 to 2033

The Middle East Flooring And Carpet landscape was valued at US$ 9,432.1 million in 2022. By the end of 2023, the industry is likely to reach a valuation of US$ 10,169.2 million. During the forecast period, sales of flooring and carpet products in the Middle East is expected to rise at a 7.8% CAGR to reach US$ 21,521.3 million by 2033.

Attributes Details
Estimated Value in 2022 US$ 9,432.1 million
Expected Value in 2023 US$ 10,169.2 million
Expected Value in 2033 US$ 21,521.3 million
Value based CAGR from 2023 to 2033 7.8%

Key Industry Trends and Highlights

  • Sales via Online Retail Stores- To serve this expanding online consumer base, flooring, and carpet companies are investing more in user-friendly websites as well as e-commerce systems.
  • Personalization and Customization- Customers are looking for distinctive carpeting and flooring alternatives that represent their personal style and brand identity, whether for home or commercial environments.
  • Innovative Flooring Solutions- Technology is integrated into smart flooring to provide a range of features. For example, heating systems for comfort and warmth, lighting connectivity for ambiance control, and interactive design components that react to pressure or touch are some examples of smart flooring solutions.

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2018 to 2022 Historical Analysis vs. 2023 to 2033 Industry Forecast Projections

Report Attributes Details
Market value in 2022 US$ 9,432.1 million

It is anticipated that the growing use of machine made laminates, carpets, rugs, and other flooring options will open up new expansion prospects. The market expansion for carpet and flooring is anticipated to be supported by the growing need for cutting edge flooring solutions. The need for residential structures is being created by the growing population, which is expected to support the expansion of the flooring and carpet markets.

The scope for flooring and carpet product sales in the Middle East is anticipated to be supported by the increasing popularity of carpet tiles and luxury goods in commercial areas. It is anticipated that the increasing consumer preference for attractive flooring options and interior design for their homes will propel market expansion. The Middle East is known for having access to sophisticated and aesthetically pleasing flooring options.

Key Drivers encouraging Sales of Flooring and Carpet in the Middle East

  • Intricate carpets and flooring have long been used in Middle Eastern culture as symbols of hospitality and artistic expression. Carpets have great cultural value and are therefore a must in both homes and workplaces. The demand for these products is driven by their craftsmanship and aesthetic attractiveness.
  • Floor and carpet materials need to provide comfort and insulation due to the varied regional climate, which includes hot and dry deserts. Carpets and floors are not only aesthetically pleasing but also practically climate adaptive because they offer thermal comfort in extreme temperatures.
  • Hosting global expos, major events like the FIFA World Cup, and massive construction projects like the development of new cities and infrastructure create an enormous demand for high quality carpet and flooring solutions.
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Challenges in the Middle East Flooring and Carpet Landscape

  • The building and real estate industries in the Middle East are likely to be impacted by economic uncertainty and changes in oil prices, which may then have an impact on the demand for carpet and flooring products.
  • Environmental issues are gaining more and more attention in the Middle East. The market is confronted with obstacles concerning sustainable sourcing, environmentally friendly products, and observing environmental standards.
  • There is fierce competition among the several domestic and foreign producers for market share, which puts pressure on margins and drives up prices.

Comparative View of Adjacent Industries

The table below has compared two other industries, namely the carpet extraction cleaner market and flooring and carpets market below. This shows how the Middle East flooring and carpet market will perform in contrast to these two industries.

Sales Analysis of Flooring and Carpet in the Middle East:

CAGR from 2023 to 2033 7.8%
Market Value in 2023 US$ 10,169.2 million
Key Trends
  • The identified market possibilities in the region include growing end use applications as well as product and process breakthroughs in flooring and carpet designs and technology.
Key Opportunities
  • A number of developments in the residential, commercial, industrial, and retail infrastructure, as well as growing population and demands in hospitality and tourism, are anticipated to significantly fuel demand.

Carpet Extraction Cleaner Market:

CAGR from 2023 to 2033 4.7%
Market Value in 2023 US$ 1,685.6 million
Key Trends People are becoming more conscious of their interior design in the homes as their living standards rise. One factor in creating an opulent interior design for a home is having clean carpets.
Key Opportunities The global increase in residential real estate implies that carpet demand is constant, and the market is supported by this growth.

Global Flooring and Carpets Market:

CAGR from 2023 to 2033 5%
Market Value in 2023 US$ 297,976.0 million
Key Trends
  • The primary need was for reasonably priced, aesthetically pleasing flooring solutions. The demand for sustainable flooring materials increased as people became more aware of environmental issues.
Key Opportunities
  • Manufacturers started adding eco friendly and recycled components to their goods in line with the trends in the carpet and flooring industries.

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Country wise Insights

The table below lists the top five nations expected to experience prominent growth during the forecast period. Qatar and Saudi Arabia are predicted to have the maximum development among these nations.

Forecast CAGRs from 2023 to 2033

Countries CAGR from 2023 to 2033
Saudi Arabia 9%
The UAE 8.1%
Qatar 9.4%
Oman 4.9%
Kuwait 8.7%

Boom in Construction and Rising Urbanization to Boost Sales in Saudi Arabia

Saudi Arabia is likely to garner a 9% CAGR during the forecast period. There is a huge construction boom going on in Saudi Arabia, with a lot of infrastructural, business, and residential projects under progress. These developments span a variety of commercial centers to megacities such as Neom. The demand for premium carpets and flooring materials rises as construction projects get bigger. Developers and contractors look for long lasting, visually beautiful solutions to meet the various requirements of these projects.

The population of the nation is rapidly urbanizing, with more people living in major cities like Riyadh as well as Jeddah. Modernization of residential and commercial areas is prioritized alongside urbanization. The need for flooring and carpet solutions that match modern interior design trends is growing among consumers and companies.

Thriving Tourism Sector to Accelerate Industry Growth in the UAE

Sales of flooring accessories and carpets in the UAE are poised to expand at an 8.1% CAGR from 2023 to 2033. The United Arab Emirates is widely recognized for its thriving tourist and hospitality sector, featuring opulent resorts, hotels, and commercial assets. Superior carpeting and flooring are always required to maintain a high level of comfort and elegance for visitors and locals. Using high quality materials is crucial to designing warm and attractive spaces.

Expo 2020 was held in the United Arab Emirates, and it was a major international event that encouraged infrastructure development and building projects. Large scale facilities are needed for these kinds of events, and many of these require excellent carpet and flooring options. The UAE is also well known for holding a lot of shows and events, which fuels demand for carpeting and flooring.

Trend towards Sustainability to Boost Growth in Qatar

Qatar is expected to emerge as an important contributor to the flooring and carpet landscape of the Middle East. It is poised to develop at a 9.4% CAGR during the forecast period. The 2022 FIFA World Cup was held in Qatar, which sparked a boom in building projects including stadiums, lodging, and transportation. To create comfortable and safe spaces for guests, a lot of flooring and carpeting materials must be used in these construction projects.

In Qatar, environmentally friendly and sustainable building methods are highly valued. Because of this, there is an increasing need for environmentally friendly green flooring options that support the regional sustainability goals. Flooring materials that fit these requirements are in great demand.

Rising Tourism and Real Estate Buildings to Boost Demand in Oman

Oman is likely to expand with a 4.9% CAGR from 2023 to 2033. The real estate market in Oman is expanding, and both residential and commercial developments are rising. The need for dependable and aesthetically pleasing flooring and carpeting goods is fueled by the growth of residential and commercial buildings.

Its tourist sector is booming, and the country has more and more leisure and recreational options. These types of companies need flooring options that are both aesthetically pleasing and long lasting, able to endure heavy foot traffic while fostering welcoming environments that enhance the allure of the regional tourism spots.

Modernization and Renovation Projects in Kuwait to Bolster Demand

Kuwait is poised to expand with an 8.7% CAGR during the forecast period. Kuwait is concentrating on modernizing and renovating its existing buildings, particularly in its residential and commercial districts. There is a demand for new carpet and flooring as a result of these efforts to improve and repair houses. Companies and property owners look for modern, useful ways to refresh their areas.

The construction of hotels, restaurants, and office buildings is contributing to the growth of regional hospitality and commercial sectors. To create opulent and useful spaces, premium flooring options are essential. There is an increased need for high quality carpet and flooring materials.

Category wise Insights

The table below highlights how carpets are projected to take up a significant global market share by product type. The residential application segment is likely to garner the dominant market share in 2023.

Category Revenue Share in 2023
Carpets by Product Type 32.9%
Residential Application 35.2%

Carpets to Boost the Sales of Middle East Flooring and Carpet Demand

The carpets segment is expected to acquire a revenue share of 32.9% in 2023. In the Middle East, carpets have a significant cultural value. They are frequently utilized to improve the appearance of residences and commercial buildings, define and adorn rooms, and offer comfort. Carpets are a popular choice as a result of the cultural emphasis on creating pleasant places in the region and being hospitable.

Warmth and insulation from carpets are particularly beneficial in the diverse environment of the Middle East. Carpets are a versatile and useful flooring option since they keep interiors cool in hot desert locations and offer comfort and protection against cold floors in the winter.

Residential Application of Flooring and Carpets to Accelerate the Growth

Based on application, the residential segment is anticipated to take up a significant share. In 2023, the segment acquired 35.2% of the Middle East flooring and carpet revenue share.

There are many different types of climates in the Middle East, including hot, dry deserts. Carpets and flooring options provide comfort as well as insulation. They are a sensible option for residential areas since they keep interiors cooler in arid regions and offer warmth and insulation against cold flooring in the winter.

Middle Eastern interior design heavily relies on carpets and flooring options. They are prized for their capacity to improve aesthetics and design hospitable, culturally diverse homes. The area has a long standing custom of adorning homes with elaborate carpet patterns and warm flooring materials to convey a feeling of coziness and warmth.

Competitive Landscape

Flooring and carpet manufacturers are cautiously broadening their product offers to cater to the diverse demands of their Middle Eastern clientele. It involves introducing a wider range of flooring types, patterns, and styles. Businesses can appeal to a variety of market segments, including residential and commercial locations as well as the industrial and hospitality industries, by providing a wide range.

To cater to distinct use cases and aesthetic preferences, they may offer a variety of flooring solutions such as hardwood, carpet tiles, laminate, ceramic, vinyl, and others. This tactic draws in more consumers by positioning these businesses as one-stop shops for all flooring needs in addition to increasing revenue shares.

Some of the prominent developments by the important companies in this domain are provided below.

Company Key Developments
Beaulieu International Group
  • Beaulieu International Group (B.I.G.) aims to establish itself as the most reputable, well organized, and most significant distributor in the Russian and CIS region by 2024.
  • A branch of Beaulieu International Group, B.I.G. Yarns revealed in 2021 that they were developing EqoCycle, an entirely recyclable PA6 yarn with 75% recycled material that performs as well as virgin PA6 yarn.
RAK Ceramics
  • In 2023, RAK Ceramics will provide tiles and fixtures for kitchens and bathrooms to 26 residential buildings in Azizi's Riviera Waterfront project in Dubai.
  • Leading private developer in the United Arab Emirates, Azizi Developments, is developing the French Mediterranean inspired waterfront project named Riviera.
  • The project will use luxury goods from RAK Ceramics, including its big format tile maximus mega slab and its most recent porcelain tile line.
  • With the goal of creating a contemporary luxury home worthy of Riviera's exceptionally high standards, Azizi chose a variety of naturally inspired floor and wall coverings, including marble, stone, concrete, and wood effect porcelain tiles.

Scope of the Report

Attribute Details
Estimated Industry Size in 2023 US$ 10,169.2 million
Projected Industry Size in 2033 US$ 21,521.3 million
Anticipated CAGR from 2023 to 2033 7.8%
Historical Analysis of Demand for Flooring and Carpet in the Middle East 2018 to 2022
Demand Forecast for Flooring and Carpet in the Middle East 2023 to 2033
Report Coverage Industry Size, Industry Trends, Analysis of key factors influencing Flooring and Carpet adoption in the Middle East, Insights on Global Players and their Industry Strategy in the Middle East, Ecosystem Analysis of Manufacturers in the Middle East
Key Countries Analyzed while Studying Opportunities in Flooring and Carpet in the Middle East Saudi Arabia, United Arab Emirates, Egypt, Turkey, Iran, Qatar, Oman, Kuwait, Bahrain, Jordan, Rest of the Middle East
Key Companies Profiled Al Sorayai Group; Abu Dhabi National Carpet Factory; Mac Carpet; Prado Egypt For Carpet; Gheytaran Carpet; Oriental Weavers; Standard Carpets Ind. LLC.; Saida Carpets; Dormina; Al Mira Carpet Factory; Abdullatif Carpets

Key Segments Covered in the Middle East Flooring and Carpet Ecosystem

By Product Type:

  • Carpets
  • Tufting
  • Woven
  • Rugs
    • Accent Rugs
    • Area Rugs
    • Others Rugs
  • Artificial Grass
  • Carpet Tiles
  • Vinyl Flooring
  • Laminate Parquet Flooring

By Material:

  • Polypropylene
  • Nylon
  • Polyester
  • Others

By Application:

  • Residential
  • Commercial offices
  • Retail
  • Hospitality
  • Healthcare and Hospitals
  • Education Institutes
  • Automotive
  • Industrial
  • Others

By Country:

  • Saudi Arabia
  • The UAE
  • Egypt
  • Turkiye         
  • Iran
  • Qatar
  • Oman
  • Kuwait
  • Bahrain
  • Jordan
  • Rest of Middle East

Frequently Asked Questions

What is the anticipated t value of the Middle East flooring and carpet ecosystem in 2023?

The global Middle East flooring and carpet landscape is expected to reach US$ 10,169.2 million by 2023.

What is the expected CAGR for the Middle East flooring and carpet ecosystem through 2033?

The global Middle East flooring and carpet space is set to expand by a CAGR of 7.8% by 2033.

What is the anticipated valuation of the market in 2033?

The global Middle East flooring and carpet industry is forecast to reach US$ 21,521.3 million by 2033.

Which product type commands a significant share in the landscape of flooring and carpet in the Middle East?

The carpets are projected to attain a 32.9% share in 2023.

Which is the leading application in the Middle East flooring and carpet ecosystem?

The residential segment is likely to acquire a 35.2% share in 2023.

Table of Content

1. Executive Summary

    1.1. Market Outlook

    1.2. Demand-side Trends

    1.3. Supply-side Trends

    1.4. Technology Roadmap Analysis

    1.5. Analysis and Recommendations

2. Market Overview

    2.1. Market Coverage / Taxonomy

    2.2. Market Definition / Scope / Limitations

3. Market Background

    3.1. Market Dynamics

        3.1.1. Drivers

        3.1.2. Restraints

        3.1.3. Opportunity

        3.1.4. Trends

    3.2. Scenario Forecast

        3.2.1. Demand in Optimistic Scenario

        3.2.2. Demand in Likely Scenario

        3.2.3. Demand in Conservative Scenario

    3.3. Opportunity Map Analysis

    3.4. Product Life Cycle Analysis

    3.5. Supply Chain Analysis

        3.5.1. Supply Side Participants and their Roles

            3.5.1.1. Producers

            3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers)

            3.5.1.3. Wholesalers and Distributors

        3.5.2. Value Added and Value Created at Node in the Supply Chain

        3.5.3. List of Raw Material Suppliers

        3.5.4. List of Existing and Potential Buyer’s

    3.6. Investment Feasibility Matrix

    3.7. Value Chain Analysis

        3.7.1. Profit Margin Analysis

        3.7.2. Wholesalers and Distributors

        3.7.3. Retailers

    3.8. PESTLE and Porter’s Analysis

    3.9. Regulatory Landscape

        3.9.1. By Key Regions

        3.9.2. By Key Countries

    3.10. Regional Parent Market Outlook

    3.11. Production and Consumption Statistics

    3.12. Import and Export Statistics

4. Market Analysis 2018 to 2022 and Forecast, 2023 to 2033

    4.1. Historical Market Size Value (US$ Million) & Volume (Sq.Ft) Analysis, 2018 to 2022

    4.2. Current and Future Market Size Value (US$ Million) & Volume (Sq.Ft) Projections, 2023 to 2033

        4.2.1. Y-o-Y Growth Trend Analysis

        4.2.2. Absolute $ Opportunity Analysis

5. Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Product Type

    5.1. Introduction / Key Findings

    5.2. Historical Market Size Value (US$ Million) & Volume (Sq.Ft) Analysis By Product Type, 2018 to 2022

    5.3. Current and Future Market Size Value (US$ Million) & Volume (Sq.Ft) Analysis and Forecast By Product Type, 2023 to 2033

        5.3.1. Carpets

        5.3.2. Tufting

        5.3.3. Woven

        5.3.4. Rugs

            5.3.4.1. Accent Rugs

            5.3.4.2. Area Rugs

            5.3.4.3. Others Rugs

        5.3.5. Artificial Grass

        5.3.6. Carpet Tiles

        5.3.7. Vinyl Flooring

        5.3.8. Laminate Parquet Flooring

    5.4. Y-o-Y Growth Trend Analysis By Product Type, 2018 to 2022

    5.5. Absolute $ Opportunity Analysis By Product Type, 2023 to 2033

6. Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Material

    6.1. Introduction / Key Findings

    6.2. Historical Market Size Value (US$ Million) & Volume (Sq.Ft) Analysis By Material, 2018 to 2022

    6.3. Current and Future Market Size Value (US$ Million) & Volume (Sq.Ft) Analysis and Forecast By Material, 2023 to 2033

        6.3.1. Polypropylene

        6.3.2. Nylon

        6.3.3. Polyester

        6.3.4. Others

    6.4. Y-o-Y Growth Trend Analysis By Material, 2018 to 2022

    6.5. Absolute $ Opportunity Analysis By Material, 2023 to 2033

7. Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Application

    7.1. Introduction / Key Findings

    7.2. Historical Market Size Value (US$ Million) & Volume (Sq.Ft) Analysis By Application, 2018 to 2022

    7.3. Current and Future Market Size Value (US$ Million) & Volume (Sq.Ft) Analysis and Forecast By Application, 2023 to 2033

        7.3.1. Residential

        7.3.2. Commercial offices

        7.3.3. Retail

        7.3.4. Hospitality

        7.3.5. Healthcare and Hospitals

        7.3.6. Education Institutes

        7.3.7. Automotive

        7.3.8. Industrial

        7.3.9. Others

    7.4. Y-o-Y Growth Trend Analysis By Application, 2018 to 2022

    7.5. Absolute $ Opportunity Analysis By Application, 2023 to 2033

8. Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region

    8.1. Introduction

    8.2. Historical Market Size Value (US$ Million) & Volume (Sq.Ft) Analysis By Region, 2018 to 2022

    8.3. Current Market Size Value (US$ Million) & Volume (Sq.Ft) Analysis and Forecast By Region, 2023 to 2033

        8.3.1. Saudi Arabia

        8.3.2. UAE

        8.3.3. Egypt

        8.3.4. Turkiye

        8.3.5. Iran

        8.3.6. Qatar

        8.3.7. Rest of Middle East

    8.4. Market Attractiveness Analysis By Region

9. Saudi Arabia Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    9.1. Historical Market Size Value (US$ Million) & Volume (Sq.Ft) Trend Analysis By Market Taxonomy, 2018 to 2022

    9.2. Market Size Value (US$ Million) & Volume (Sq.Ft) Forecast By Market Taxonomy, 2023 to 2033

        9.2.1. By Country

        9.2.2. By Product Type

        9.2.3. By Material

        9.2.4. By Application

    9.3. Market Attractiveness Analysis

        9.3.1. By Country

        9.3.2. By Product Type

        9.3.3. By Material

        9.3.4. By Application

    9.4. Key Takeaways

10. UAE Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    10.1. Historical Market Size Value (US$ Million) & Volume (Sq.Ft) Trend Analysis By Market Taxonomy, 2018 to 2022

    10.2. Market Size Value (US$ Million) & Volume (Sq.Ft) Forecast By Market Taxonomy, 2023 to 2033

        10.2.1. By Country

        10.2.2. By Product Type

        10.2.3. By Material

        10.2.4. By Application

    10.3. Market Attractiveness Analysis

        10.3.1. By Country

        10.3.2. By Product Type

        10.3.3. By Material

        10.3.4. By Application

    10.4. Key Takeaways

11. Egypt Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    11.1. Historical Market Size Value (US$ Million) & Volume (Sq.Ft) Trend Analysis By Market Taxonomy, 2018 to 2022

    11.2. Market Size Value (US$ Million) & Volume (Sq.Ft) Forecast By Market Taxonomy, 2023 to 2033

        11.2.1. By Country

        11.2.2. By Product Type

        11.2.3. By Material

        11.2.4. By Application

    11.3. Market Attractiveness Analysis

        11.3.1. By Country

        11.3.2. By Product Type

        11.3.3. By Material

        11.3.4. By Application

    11.4. Key Takeaways

12. Turkey Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    12.1. Historical Market Size Value (US$ Million) & Volume (Sq.Ft) Trend Analysis By Market Taxonomy, 2018 to 2022

    12.2. Market Size Value (US$ Million) & Volume (Sq.Ft) Forecast By Market Taxonomy, 2023 to 2033

        12.2.1. By Country

        12.2.2. By Product Type

        12.2.3. By Material

        12.2.4. By Application

    12.3. Market Attractiveness Analysis

        12.3.1. By Country

        12.3.2. By Product Type

        12.3.3. By Material

        12.3.4. By Application

    12.4. Key Takeaways

13. Iran Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    13.1. Historical Market Size Value (US$ Million) & Volume (Sq.Ft) Trend Analysis By Market Taxonomy, 2018 to 2022

    13.2. Market Size Value (US$ Million) & Volume (Sq.Ft) Forecast By Market Taxonomy, 2023 to 2033

        13.2.1. By Country

        13.2.2. By Product Type

        13.2.3. By Material

        13.2.4. By Application

    13.3. Market Attractiveness Analysis

        13.3.1. By Country

        13.3.2. By Product Type

        13.3.3. By Material

        13.3.4. By Application

    13.4. Key Takeaways

14. Qatar Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    14.1. Historical Market Size Value (US$ Million) & Volume (Sq.Ft) Trend Analysis By Market Taxonomy, 2018 to 2022

    14.2. Market Size Value (US$ Million) & Volume (Sq.Ft) Forecast By Market Taxonomy, 2023 to 2033

        14.2.1. By Country

        14.2.2. By Product Type

        14.2.3. By Material

        14.2.4. By Application

    14.3. Market Attractiveness Analysis

        14.3.1. By Country

        14.3.2. By Product Type

        14.3.3. By Material

        14.3.4. By Application

    14.4. Key Takeaways

15. Rest of Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    15.1. Historical Market Size Value (US$ Million) & Volume (Sq.Ft) Trend Analysis By Market Taxonomy, 2018 to 2022

    15.2. Market Size Value (US$ Million) & Volume (Sq.Ft) Forecast By Market Taxonomy, 2023 to 2033

        15.2.1. By Country

        15.2.2. By Product Type

        15.2.3. By Material

        15.2.4. By Application

    15.3. Market Attractiveness Analysis

        15.3.1. By Country

        15.3.2. By Product Type

        15.3.3. By Material

        15.3.4. By Application

    15.4. Key Takeaways

16. Market Structure Analysis

    16.1. Competition Dashboard

    16.2. Competition Benchmarking

    16.3. Market Share Analysis of Top Players

        16.3.1. By Regional

        16.3.2. By Product Type

        16.3.3. By Material

        16.3.4. By Application

17. Competition Analysis

    17.1. Competition Deep Dive

        17.1.1. Al Sorayai Group

            17.1.1.1. Overview

            17.1.1.2. Product Portfolio

            17.1.1.3. Profitability by Market Segments

            17.1.1.4. Sales Footprint

            17.1.1.5. Strategy Overview

                17.1.1.5.1. Marketing Strategy

                17.1.1.5.2. Product Strategy

                17.1.1.5.3. Channel Strategy

        17.1.2. Abdullatif Carpets

            17.1.2.1. Overview

            17.1.2.2. Product Portfolio

            17.1.2.3. Profitability by Market Segments

            17.1.2.4. Sales Footprint

            17.1.2.5. Strategy Overview

                17.1.2.5.1. Marketing Strategy

                17.1.2.5.2. Product Strategy

                17.1.2.5.3. Channel Strategy

        17.1.3. Al Mira Carpet Factory

            17.1.3.1. Overview

            17.1.3.2. Product Portfolio

            17.1.3.3. Profitability by Market Segments

            17.1.3.4. Sales Footprint

            17.1.3.5. Strategy Overview

                17.1.3.5.1. Marketing Strategy

                17.1.3.5.2. Product Strategy

                17.1.3.5.3. Channel Strategy

        17.1.4. Abu Dhabi National Carpet Factory

            17.1.4.1. Overview

            17.1.4.2. Product Portfolio

            17.1.4.3. Profitability by Market Segments

            17.1.4.4. Sales Footprint

            17.1.4.5. Strategy Overview

                17.1.4.5.1. Marketing Strategy

                17.1.4.5.2. Product Strategy

                17.1.4.5.3. Channel Strategy

        17.1.5. Mac Carpet

            17.1.5.1. Overview

            17.1.5.2. Product Portfolio

            17.1.5.3. Profitability by Market Segments

            17.1.5.4. Sales Footprint

            17.1.5.5. Strategy Overview

                17.1.5.5.1. Marketing Strategy

                17.1.5.5.2. Product Strategy

                17.1.5.5.3. Channel Strategy

        17.1.6. Prado Egypt For Carpet

            17.1.6.1. Overview

            17.1.6.2. Product Portfolio

            17.1.6.3. Profitability by Market Segments

            17.1.6.4. Sales Footprint

            17.1.6.5. Strategy Overview

                17.1.6.5.1. Marketing Strategy

                17.1.6.5.2. Product Strategy

                17.1.6.5.3. Channel Strategy

        17.1.7. Gheytaran Carpet

            17.1.7.1. Overview

            17.1.7.2. Product Portfolio

            17.1.7.3. Profitability by Market Segments

            17.1.7.4. Sales Footprint

            17.1.7.5. Strategy Overview

                17.1.7.5.1. Marketing Strategy

                17.1.7.5.2. Product Strategy

                17.1.7.5.3. Channel Strategy

        17.1.8. Oriental Weavers

            17.1.8.1. Overview

            17.1.8.2. Product Portfolio

            17.1.8.3. Profitability by Market Segments

            17.1.8.4. Sales Footprint

            17.1.8.5. Strategy Overview

                17.1.8.5.1. Marketing Strategy

                17.1.8.5.2. Product Strategy

                17.1.8.5.3. Channel Strategy

        17.1.9. Standard Carpets Ind.LLC.

            17.1.9.1. Overview

            17.1.9.2. Product Portfolio

            17.1.9.3. Profitability by Market Segments

            17.1.9.4. Sales Footprint

            17.1.9.5. Strategy Overview

                17.1.9.5.1. Marketing Strategy

                17.1.9.5.2. Product Strategy

                17.1.9.5.3. Channel Strategy

        17.1.10. Saida Carpets

            17.1.10.1. Overview

            17.1.10.2. Product Portfolio

            17.1.10.3. Profitability by Market Segments

            17.1.10.4. Sales Footprint

            17.1.10.5. Strategy Overview

                17.1.10.5.1. Marketing Strategy

                17.1.10.5.2. Product Strategy

                17.1.10.5.3. Channel Strategy

        17.1.11. Dormina

            17.1.11.1. Overview

            17.1.11.2. Product Portfolio

            17.1.11.3. Profitability by Market Segments

            17.1.11.4. Sales Footprint

            17.1.11.5. Strategy Overview

                17.1.11.5.1. Marketing Strategy

                17.1.11.5.2. Product Strategy

                17.1.11.5.3. Channel Strategy

18. Assumptions & Acronyms Used

19. Research Methodology

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