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Middle East and Africa Rough Terrain Cranes Market Outlook (2023 to 2033)

The Middle East and Africa rough terrain cranes market was valued at US$ 321.1 million in 2022 and is estimated to grow at a CAGR of 7.3% from 2023 to 2033. The market is projected to reach a valuation of US$ 693.1 million by 2033, up from US$ 342.6 million in 2023. By lifting capacity, the 25 to 50 tons segment accounted for about 24.5% of the share in the Middle East and Africa rough terrain cranes market in 2022.

Rough terrain cranes with lifting capacity ranging between 50 tons-75 tons and boom lengths ranging from 25m to 35m are expected to hold a considerable share in the Middle East and Africa rough terrain cranes market, while high capacity cranes (>100T) are expected to grow at a significant CAGR.

GCC countries are projected to hold nearly 60.5% of the share in 2022 throughout the forecast period. Growing construction & infrastructure development activities in the GCC and Africa region are expected to create new opportunities for key players in the Middle East and Africa rough terrain cranes market. Due to improving power generation and distribution infrastructure in African countries, demand for rough terrain cranes is expected to grow in the region. The Middle East and Africa rough terrain cranes market holds nearly 16% to 18% of its parent market, the Middle East and Africa mobile crane market.

Moreover, key market players are focused on developing strong and long-lasting chassis, which can be used efficiently and sustain various load capacities, depending on the object that is to be moved and placed. Development in material science technologies in manufacturing industries has enabled them to make use of newly invented materials such as alloys of steel and aluminum which increases the equipment performance by making the chassis strong & durable under extreme load conditions.

The introduction of hydraulic disc brakes on all four wheels of rough terrain cranes allows crane drivers to have better control on uneven terrains. Yet another significant benefit of hydraulic disc brakes is that they are less susceptible to temperature fluctuations in comparison to conventional air drum brakes.

Attributes Details
Current Year Value (2023) US$ 342.6 million
Expected Forecast Value (2033) US$ 693.1 million
Projected CAGR (2023 to 2033) 7.3%

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2018 to 2022 Middle East and Africa Rough Terrain Cranes Demand Outlook Compared to 2023 to 2033 Forecast

The Middle East and Africa rough terrain cranes market grew at a CAGR of 6.7% between 2018 and 2022, according to historical data. As per FMI’s latest analysis, the Middle East and Africa rough terrain cranes market is anticipated to reach US$ 342.6 million in 2023.

An increasing number of urbanization projects is expected to drive growth in the construction sector in the Middle East. Saudi Arabia has witnessed rapid growth in the construction sector, and the market is growing at a fast pace, with construction costs escalating.

The Middle East and Africa rough terrain cranes market is anticipated to grow at a significant rate owing to the expansion of the construction sector. Rough terrain cranes are specially made for use on rough terrains and off roads. At actual construction sites, where there are no roads and transportation routes, these cranes prove to be very handy in picking and carrying operations.

Moreover, the use of these rough terrain cranes is very beneficial and economical in such operational conditions. These cranes are extensively used for all moving purposes in construction, as well as in the oil & gas sector in the Middle East and Africa. Though there is a current maturity in the oil & gas industry in the region, economies are shifting their focus toward urban infrastructure and real estate. This indicates a relative increase and shifting demand for rough terrain cranes from other sectors.

The construction and the oil & gas sectors are exhibiting high demand in the Middle East and Africa rough terrain cranes market. Growth of the construction, mining, and oil & gas industries will lead to increased demand for rough terrain cranes, which are needed to pick up and drop huge & heavy objects. This is estimated to be one of the prominent drivers in the Middle East and Africa rough terrain crane market.

Moreover, rough terrain cranes have proved to be quite helpful during the laying of oil & gas pipelines, as well as cross-country lines. Advancements in technology and increasing preference for automation in the manufacturing & construction sectors are further pushing the Middle East and Africa rough terrain cranes market. As per FMI, the Middle East and Africa rough terrain cranes market is anticipated to grow by 2.0x in 2033, as compared to 2023.

Top 3 Trends Fostering Sales of Rough Terrain Cranes in Middle East and Africa

  • Increasing Building and Construction Operations

In the construction sector, rough terrain cranes are widely utilized to increase the productivity of operations, including lifting, loading, and transporting. The Middle East and Africa rough terrain cranes market is anticipated to be driven by the expansion of the construction sector. The need for rough terrain cranes in building and construction operations is predicted to increase as urbanization continues to grow and lead to new development activities. According to the United Nations (UN), 54% of the world's population, as of 2014, resided in urban areas. By 2050, this percentage is anticipated to increase to 66%, which would push the Middle East and Africa rough terrain cranes market at a fast pace.

  • Incorporation of Sophisticated Telematics Systems

Buyers of rough terrain cranes need machinery with improved automation and diagnostics. Such specialized customer requests have improved the product quality of manufacturers owing to research & development (R&D) and product innovation in sophisticated telematics systems. The addition of modern, cutting-edge components to the operator's cabin has made the life of operators considerably easier and enabled them to operate in a variety of challenging weather conditions.

Furthermore, owing to the introduction of new high-strength steel which can withstand soaring and extremely high temperatures, demand for rough terrain cranes may witness a boost in the Middle East and Africa region since rugged axles and machine superstructures manufactured by advanced machines can withstand high load conditions.

  • High Demand for Electric Construction Equipment

The need for electrically-driven rough terrain cranes is anticipated to expand as a result of the government’s stricter environmental laws brought on due to growing environmental concerns and increased infrastructure construction. Further, demand for compact equipment is propelling the need for electric rough terrain cranes across Middle East and Africa.

Compact electric construction equipment is also in greater demand due to its applications in confined places, ease of transportation, and low operational & maintenance costs. Also, a growing number of building projects across the Middle East is likely to drive the market.

Beyond environmentally friendly operation, electric motors of rough terrain cranes promise to emit lower noise while operating. This will result in significant advantages for customers when working in congested urban areas with noise ordinances, completing lift projects, and operating indoors.

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Nikhil Kaitwade

Principal Consultant

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Country-wise Insights

Which Countries are Leading the Middle East and Africa Rough Terrain Cranes Industry?

Construction Industry in GCC Countries to Look for Rough Terrain Hydraulic Cranes

GCC countries are set to be the most rapidly growing market and offer various opportunities for players in the construction industry, which is mainly driven by the growing population. Construction and material handling industries have boomed rapidly and have consequently driven the Middle East and Africa rough terrain cranes market across the UAE, Kuwait, Oman, Qatar, and Saudi Arabia.

Growing awareness regarding automation and the increasing emphasis of leading economies such as Saudi Arabia on construction & material handling industries are some of the primary factors contributing to the growth of GCC countries. Besides, the rapid growth of the construction industry in emerging economies such as South Africa and Israel is also supporting the Middle East and Africa rough terrain cranes market.

Saudi Arabia stands as the dominant market for rough terrain cranes in the Middle East and Africa region. The country's robust growth in this sector can be attributed to the escalating demand for cranes across the construction, oil and gas, and infrastructure industries. Saudi Arabia has been undertaking major infrastructure projects, such as the development of cities like Neom and Qiddiya, as part of its Vision 2030 initiative. These projects require heavy machinery and cranes, including rough terrain cranes.

Ranking second in the Middle East and Africa region, the United Arab Emirates (UAE) captured a considerable share of the rough terrain crane market in 2022. The surging demand for cranes within the construction, oil, gas, and manufacturing sectors fuels the UAE's market growth. The UAE, particularly Dubai and Abu Dhabi, has been experiencing rapid urbanization and extensive construction projects. It is home to numerous large-scale infrastructure developments, including skyscrapers, hotels, and residential complexes, which are likely to create a demand for rough-terrain cranes.

Qatar has invested heavily in infrastructure development before hosting the FIFA World Cup in 2022. Projects such as stadiums, hotels, and transportation infrastructure could drive the demand for rough-terrain cranes in the country. South Africa has a relatively developed construction industry and undertakes various projects, including road construction, mining, and industrial developments. These sectors often require rough terrain cranes for their operations.

Category-wise Insights

Segment 2022 Value Share in the Market
25.1 to 50 Tons Lifting Capacity 24.5%
Equipment Rental Sales Channel 63.8%

Which is the Prominent Lifting Capacity in the Middle East and Africa Rough Terrain Cranes Industry?

25.1 to 50 Tons Rough Terrain Cranes Meet Rising Infrastructure Requirements in Middle East and Africa

The 25.1 to 50 tons segment is dominant in the Middle East and Africa rough terrain cranes market regarding lifting capacity. This segment's popularity can be attributed to several key factors. First and foremost, cranes within this range offer a versatile solution that strikes a balance between lifting capacity and mobility. They can be effectively used in a wide array of applications, including construction, infrastructure development, and industrial maintenance.

The demand for lifting equipment in the Middle East and Africa region is significant due to ongoing urbanization, infrastructure projects, and industrial growth. The 25.1 to 50 tons segment satisfies maximum lifting requirements across various sectors, making it a sought-after choice in the market.

The region's extensive infrastructure projects, such as building construction, road development, and port expansion, greatly benefit from the capabilities of Rough Terrain Cranes within this capacity range. These cranes excel at operating in challenging off-road conditions and navigating confined spaces. This makes them suitable for the rugged terrains and limited accessibility commonly found in the Middle East and Africa region.

The compact size and enhanced maneuverability of these cranes further contribute to their dominance. Their ability to handle medium-sized loads while being cost-effective compared to higher-capacity alternatives makes them an attractive choice for contractors and businesses in the Middle East and Africa region.

Which is the Leading Sales Channel in the Middle East and Africa Rough Terrain Cranes Industry?

Companies Are Taking Rough Terrain Mobile Cranes on Rent

By sales channel, the equipment rental segment is anticipated to dominate the Middle East and Africa rough terrain cranes market throughout the forecast period. Owing to the relatively high capital cost of rough terrains cranes, the adoption of rental equipment compared to new units is significantly high. With the transitioning economy, demand for rental equipment is expected to rapidly increase since countries in the region are developing and investing heavily in expanding & establishing electrical, transport, residential, and commercial infrastructure. Revenue growth during the second half of the forecast period is expected to be more owing to the rising number of projects which are anticipated to commence post-2023.

Flexibility and scalability are also key factors driving the dominance of equipment rental. Middle East and Africa projects vary in scale and duration, and renting allows businesses to choose the right crane size and capacity for each specific project. Rental companies offer a wide range of cranes, enabling businesses to scale their equipment needs accordingly.

Maintenance and servicing play a significant role as well. Rough terrain cranes require regular upkeep, and renting shifts the maintenance responsibility to the rental companies. Businesses can avoid investing in specialized maintenance facilities and personnel, saving time and money.

Lastly, the prevalence of short-term project requirements in the Middle East and Africa region, such as infrastructure projects and event setups, makes renting cranes a practical choice. It allows businesses to meet these short-term demands without the burden of long-term ownership.

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Competitive Landscape

The Middle East and Africa rough terrain cranes market is gaining momentum with the presence of several big, medium, and small-scale system developers, manufacturers, and service providers. Prominent rough terrain crane manufacturers are collaborating and partnering with local vehicle manufacturers for gaining better market opportunities.

For instance,

In March 2023, In the UAE, Al Faris, a leading provider of heavy lifting solutions with an extensive fleet of cranes and heavy equipment, received a successful delivery of the GR-800EX rough-terrain crane from Tadano.

In September 2022, Thunder Cranes, a renowned provider of offshore, modular, and portable rental cranes, announced the reopening of its operations in the Middle East with a new base in the United Arab Emirates.

In April 2022, Tadano Ltd. revealed its intentions to bring the world's inaugural electric rough terrain crane to the market. This crane, currently undergoing development, is going to possess the capability to travel to work sites and perform all lifting tasks solely using battery/electric power. It intends to eliminate the need for diesel and enable emissions-free operation.

In December 2020, Dubai Cranes & Technical Services LLC launched 8 new models of wire rope hoists, ranging from 3.2 tons to 40 tons in capacity. These are mainly designed for Middle East industries.

Renowned Crane Manufacturers Liebherr and Terex Navigate the Bumpy Terrains of the Middle East through Strategic Moves

The Middle East is one of the most lucrative destinations for rough terrain crane manufacturers. The unique topography of the region, combined with the fact that the Middle East is home to some of the nations with the highest GDP per capita, makes rough terrain crane key equipment. Manufacturers, on their part, have ensured that they have a significant presence in the region. For instance, Liebherr Group, one of the leading manufacturers of rough terrain cranes, has been present in the region since 2005. Headquartered in Dubai, the company continues to focus on expanding its footprint in the region.

The company has a strong focus on research & development and it continues to make its crane's energy efficient. For instance, in July 2022, it announced the launch of H2 direct injection for heavy-duty combustion engines, as it was well suited for heavy applications. Further, the company launched mobile cranes Liebherr LTM 1650-8.1 which were purchased by ACT Arabian Consolidated Trading Est. The new version is an upgrade over the famous Liebherr LTM 1500-8.1 and has an enhanced load capacity.

Further, an 800 tons crane is being added to Liebherr's heavy lift crane series. The new crane aims to gain a foothold in the Middle East region for ever-larger wind sector components. Since the crane is entirely driven by electricity, it is possible to reduce CO2 emissions at the ship's side in situations that are common for heavy lift vessels.

Terex Corporation, another reputed name in the field of rough terrain cranes in the Middle East, continues to strengthen its position through strategic partnerships. For instance, the company signed an agreement with Galadari Heavy Equipment Division, a division of Galadari Brothers Co. LLC for the distribution of rough terrain cranes across the region.

Terex also acquired ProAll, a Canadian company that manufactures made-to-order mobile volumetric concrete mixers, which deliver ingredients that are mixed locally and according to job specifications. Terex highlighted that by incorporating these devices into its inventory, it will be able to increase its share across the world.

The company is also focusing on manufacturing its cranes in countries where the cost of labor and production is low. It will help the company in increasing its profit margins. For instance, it is producing heavy-duty cranes at a plant that it built in Hosur, Tamil Nadu, India for an investment of Rs 250 crore. The plant is also being developed by the corporation as a hub for exports, and cranes built in Hosur, will be exported to international markets, including Hosur.

Key Companies Profiled

  • Liebherr Group
  • Terex Corporation
  • Tadano Ltd.
  • Zoomlion Heavy Industry Science and Technology Co., Ltd
  • Xuzhou Construction Machinery Group Co., Ltd
  • Sany Heavy Industry Co., Ltd
  • KATO WORKS CO., LTD.
  • The Manitowoc Company, Inc.

Key Segments Covered in Middle East and Africa Rough Terrain Cranes Market Analysis

By Lifting Capacity:

  • Upto 25 Tons
  • 25.1 to 50 Tons
  • 50.1 to 75 Tons
  • 75.1 to 100 Tons
  • More than 100 Tons

By Boom Length:

  • Upto 25 Meters
  • 25.1 to 35 Meters
  • 35.1 to 50 Meters
  • More than 50 Meters

By Sales Channel:

  • New Sales
  • Equipment Rental

By Country:

  • GCC Countries
  • Israel
  • Turkey
  • South Africa
  • Northern Africa
  • Rest of the Middle East and Africa

Frequently Asked Questions

What is the Market size in 2023? 

The market is valued at US$ 342.6 million in 2023. 

Which are the key market players? 

Liebherr Group, Terex Corporation, and Tadano Ltd. are key market players. 

What will be the market value in 2033? 

The market shall reach US$ 693.1 million in 2033. 

What is the growth forecast for Market? 

The market is forecast to register a CAGR of 7.3% through 2033. 

How is the historical performance of the market? 

From 2018 to 2022, the market registered a CAGR of 6.7%. 

Table of Content

1. Executive Summary

    1.1. MEA Market Outlook

    1.2. Demand-side Trends

    1.3. Supply-side Trends

    1.4. Technology Roadmap Analysis

    1.5. Analysis and Recommendations

2. Market Overview

    2.1. Market Coverage / Taxonomy

    2.2. Market Definition / Scope / Limitations

3. Market Background

    3.1. Market Dynamics

        3.1.1. Drivers

        3.1.2. Restraints

        3.1.3. Opportunity

        3.1.4. Trends

    3.2. Scenario Forecast

        3.2.1. Demand in Optimistic Scenario

        3.2.2. Demand in Likely Scenario

        3.2.3. Demand in Conservative Scenario

    3.3. Opportunity Map Analysis

    3.4. Product Life Cycle Analysis

    3.5. Supply Chain Analysis

        3.5.1. Supply Side Participants and their Roles

            3.5.1.1. Producers

            3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers)

            3.5.1.3. Wholesalers and Distributors

        3.5.2. Value Added and Value Created at Node in the Supply Chain

        3.5.3. List of Raw Material Suppliers

        3.5.4. List of Existing and Potential Buyer’s

    3.6. Investment Feasibility Matrix

    3.7. Value Chain Analysis

        3.7.1. Profit Margin Analysis

        3.7.2. Wholesalers and Distributors

        3.7.3. Retailers

    3.8. PESTLE and Porter’s Analysis

    3.9. Regulatory Landscape

        3.9.1. By Key Countries

    3.10. Country Parent Market Outlook

    3.11. Production and Consumption Statistics

    3.12. Import and Export Statistics

4. MEA Market Analysis 2018 to 2022 and Forecast, 2023 to 2033

    4.1. Historical Market Size Value (US$ Million) & Volume (Units) Analysis, 2018 to 2022

    4.2. Current and Future Market Size Value (US$ Million) & Volume (Units) Projections, 2023 to 2033

        4.2.1. Y-o-Y Growth Trend Analysis

        4.2.2. Absolute $ Opportunity Analysis

5. MEA Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Lifting Capacity

    5.1. Introduction / Key Findings

    5.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Lifting Capacity, 2018 to 2022

    5.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Lifting Capacity, 2023 to 2033

        5.3.1. Upto 25 Tons

        5.3.2. 25.1 to 50 Tons

        5.3.3. 50.1-75 Tons

        5.3.4. 75.1-100 Tons

        5.3.5. More than 100 Tons

    5.4. Y-o-Y Growth Trend Analysis By Lifting Capacity, 2018 to 2022

    5.5. Absolute $ Opportunity Analysis By Lifting Capacity, 2023 to 2033

6. MEA Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Boom Length

    6.1. Introduction / Key Findings

    6.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Boom Length, 2018 to 2022

    6.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Boom Length, 2023 to 2033

        6.3.1. Upto 25 Meters

        6.3.2. 25.1-35 Meters

        6.3.3. 35.1-50 Meters

        6.3.4. More than 50 Meters

    6.4. Y-o-Y Growth Trend Analysis By Boom Length, 2018 to 2022

    6.5. Absolute $ Opportunity Analysis By Boom Length, 2023 to 2033

7. MEA Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Sales Channel

    7.1. Introduction / Key Findings

    7.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Sales Channel, 2018 to 2022

    7.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Sales Channel, 2023 to 2033

        7.3.1. New Sales

        7.3.2. Equipment Rental

    7.4. Y-o-Y Growth Trend Analysis By Sales Channel, 2018 to 2022

    7.5. Absolute $ Opportunity Analysis By Sales Channel, 2023 to 2033

8. MEA Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region

    8.1. Introduction

    8.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Country, 2018 to 2022

    8.3. Current Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Country, 2023 to 2033

        8.3.1. Middle East and Africa

    8.4. Market Attractiveness Analysis By Country

9. Middle East and Africa Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    9.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022

    9.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033

        9.2.1. By Country

            9.2.1.1. GCC Countries

            9.2.1.2. Israel

            9.2.1.3. Turkey

            9.2.1.4. South Africa

            9.2.1.5. Northern Africa

            9.2.1.6. Rest of the Middle East and Africa

        9.2.2. By Lifting Capacity

        9.2.3. By Boom Length

        9.2.4. By Sales Channel

    9.3. Market Attractiveness Analysis

        9.3.1. By Country

        9.3.2. By Lifting Capacity

        9.3.3. By Boom Length

        9.3.4. By Sales Channel

    9.4. Key Takeaways

10. Key Countries Market Analysis

    10.1. GCC Countries

        10.1.1. Pricing Analysis

        10.1.2. Market Share Analysis, 2022

            10.1.2.1. By Lifting Capacity

            10.1.2.2. By Boom Length

            10.1.2.3. By Sales Channel

    10.2. Israel

        10.2.1. Pricing Analysis

        10.2.2. Market Share Analysis, 2022

            10.2.2.1. By Lifting Capacity

            10.2.2.2. By Boom Length

            10.2.2.3. By Sales Channel

    10.3. Turkey

        10.3.1. Pricing Analysis

        10.3.2. Market Share Analysis, 2022

            10.3.2.1. By Lifting Capacity

            10.3.2.2. By Boom Length

            10.3.2.3. By Sales Channel

    10.4. South Africa

        10.4.1. Pricing Analysis

        10.4.2. Market Share Analysis, 2022

            10.4.2.1. By Lifting Capacity

            10.4.2.2. By Boom Length

            10.4.2.3. By Sales Channel

    10.5. Northern Africa

        10.5.1. Pricing Analysis

        10.5.2. Market Share Analysis, 2022

            10.5.2.1. By Lifting Capacity

            10.5.2.2. By Boom Length

            10.5.2.3. By Sales Channel

11. Market Structure Analysis

    11.1. Competition Dashboard

    11.2. Competition Benchmarking

    11.3. Market Share Analysis of Top Players

        11.3.1. By Country

        11.3.2. By Lifting Capacity

        11.3.3. By Boom Length

        11.3.4. By Sales Channel

12. Competition Analysis

    12.1. Competition Deep Dive

        12.1.1. Liebherr Group

            12.1.1.1. Overview

            12.1.1.2. Product Portfolio

            12.1.1.3. Profitability by Market Segments

            12.1.1.4. Sales Footprint

            12.1.1.5. Strategy Overview

                12.1.1.5.1. Marketing Strategy

                12.1.1.5.2. Product Strategy

                12.1.1.5.3. Channel Strategy

        12.1.2. Terex Corporation

            12.1.2.1. Overview

            12.1.2.2. Product Portfolio

            12.1.2.3. Profitability by Market Segments

            12.1.2.4. Sales Footprint

            12.1.2.5. Strategy Overview

                12.1.2.5.1. Marketing Strategy

                12.1.2.5.2. Product Strategy

                12.1.2.5.3. Channel Strategy

        12.1.3. Tadano Ltd.

            12.1.3.1. Overview

            12.1.3.2. Product Portfolio

            12.1.3.3. Profitability by Market Segments

            12.1.3.4. Sales Footprint

            12.1.3.5. Strategy Overview

                12.1.3.5.1. Marketing Strategy

                12.1.3.5.2. Product Strategy

                12.1.3.5.3. Channel Strategy

        12.1.4. Zoomlion Heavy Industry Science and Technology Co., Ltd

            12.1.4.1. Overview

            12.1.4.2. Product Portfolio

            12.1.4.3. Profitability by Market Segments

            12.1.4.4. Sales Footprint

            12.1.4.5. Strategy Overview

                12.1.4.5.1. Marketing Strategy

                12.1.4.5.2. Product Strategy

                12.1.4.5.3. Channel Strategy

        12.1.5. Xuzhou Construction Machinery Group Co., Ltd

            12.1.5.1. Overview

            12.1.5.2. Product Portfolio

            12.1.5.3. Profitability by Market Segments

            12.1.5.4. Sales Footprint

            12.1.5.5. Strategy Overview

                12.1.5.5.1. Marketing Strategy

                12.1.5.5.2. Product Strategy

                12.1.5.5.3. Channel Strategy

        12.1.6. Sany Heavy Industry Co., Ltd

            12.1.6.1. Overview

            12.1.6.2. Product Portfolio

            12.1.6.3. Profitability by Market Segments

            12.1.6.4. Sales Footprint

            12.1.6.5. Strategy Overview

                12.1.6.5.1. Marketing Strategy

                12.1.6.5.2. Product Strategy

                12.1.6.5.3. Channel Strategy

        12.1.7. KATO WORKS CO., LTD.

            12.1.7.1. Overview

            12.1.7.2. Product Portfolio

            12.1.7.3. Profitability by Market Segments

            12.1.7.4. Sales Footprint

            12.1.7.5. Strategy Overview

                12.1.7.5.1. Marketing Strategy

                12.1.7.5.2. Product Strategy

                12.1.7.5.3. Channel Strategy

        12.1.8. The Manitowoc Company, Inc.

            12.1.8.1. Overview

            12.1.8.2. Product Portfolio

            12.1.8.3. Profitability by Market Segments

            12.1.8.4. Sales Footprint

            12.1.8.5. Strategy Overview

                12.1.8.5.1. Marketing Strategy

                12.1.8.5.2. Product Strategy

                12.1.8.5.3. Channel Strategy

        12.1.9. TIL Limited

            12.1.9.1. Overview

            12.1.9.2. Product Portfolio

            12.1.9.3. Profitability by Market Segments

            12.1.9.4. Sales Footprint

            12.1.9.5. Strategy Overview

                12.1.9.5.1. Marketing Strategy

                12.1.9.5.2. Product Strategy

                12.1.9.5.3. Channel Strategy

        12.1.10. Maxim Crane Works,L.P.

            12.1.10.1. Overview

            12.1.10.2. Product Portfolio

            12.1.10.3. Profitability by Market Segments

            12.1.10.4. Sales Footprint

            12.1.10.5. Strategy Overview

                12.1.10.5.1. Marketing Strategy

                12.1.10.5.2. Product Strategy

                12.1.10.5.3. Channel Strategy

13. Assumptions & Acronyms Used

14. Research Methodology

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