The Middle East and Mediterranean tahini industry is anticipated to be worth USD 989 million in 2024. By 2034, the value is estimated to have climbed up to USD 1,543 million. In the ten-year period, the sector is thus expected to progress at a CAGR of 9.3%.
Tahini demand is growing significantly in the Middle East area and Mediterranean owing to high consumption of the delicacy. As such, manufacturers of the product are situated majorly in the region. These enterprises also prize their loyal consumer base and thus look to increase their presence in the Middle East and Mediterranean area.
Tahini by itself is a popular food item in the region. The popularity of the food product has been passed down from generation to generation in the region. Thus, the food item is enjoying continued popularity, growing even further in the estimation of the population.
Tahini’s use is majorly done for the making of various delicacies. Middle Eastern households and food sector players cherish the item as a way to make delicacies like hummus and baba ghanoush. The condiment is also used in the making of pastes, sauces, and dips, among others. Thus, the use of the product is multi-pronged and the industry has multiple avenues of growth in the region.
The condiment’s use as an ingredient in sweets is a major factor in its continued growth in the region. Arabic people favor loads of sweets in their diets, with each meal being accompanied by a sweet not an uncommon occurrence in households. Thus, the product’s use in making sweets like halva is a booster for the sector.
However, there is some sourness in the Middle East and Mediterranean tahini industry too. The substantial fat content of the condiment causes health-conscious people to turn away from it.
| Attributes | Details |
|---|---|
| Estimated Middle East and Mediterranean Tahini Industry Size (2024E) | USD 989 million |
| Projected Middle East and Mediterranean Tahini Industry Value (2034F) | USD 1,543 million |
| Value-based CAGR (2024 to 2034) | 9.3% |
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Hotel Sector’s Continued Growth Benefits Tahini Industry
As part of governments’ quests in the region to increase tourism, the hotel sector in the Middle East is advancing at a rapid rate. It is claimed that 37 new hotels were opened in the Middle East in the year 2023.
The growing hotel rate not only benefits the hospitality sector but also industries in the food realm. Thus, as more food service places open up, the tahini industry stands to benefit.
Proliferation of Home-based Makers Sees Production Quantities Skyrocket
While manufactured tahini is being bought in stores to a greater degree, home-mode versions of the product continue to be popular. With both factories and homemade versions of the product flowing in the industry, stakeholders have the option to increase demand through multiple avenues.
As packaged food becomes more common in the Middle East and Mediterranean region, the product is seeing more application in packaged sweets. The United Arab Emirates is especially proving to be fertile ground for the packaged food sector, and tahini is also enjoying significant growth prospects in the country.
High Proportion of Vegan People in the Region Proves Conducive to Sector Growth
While the Middle East and the Mediterranean are renowned for their meat-based foods, the vegan and vegetarian population of the region is significant. It is estimated that 16% of the Middle East population is vegetarian, while the vegan count is 6%. Thus, there is significant growth potential for seed-based products in the region, including tahini.
The Middle East and Mediterranean tahini industry advanced at a rate of 8.1% for the period between 2019 to 2023. This allowed the value to climb from USD 671 million in 2019 to USD 989 million by 2024.
As more people stayed home due to the pandemic, trends of home-cooked food caught the people of the region in a frenzy. As a result, both production and sale of the condiment increased manifold.
On the other hand, the closing of hotels and eateries impacted the sector negatively. Stakeholders make a prominent part of their revenue through the eatery business. As the eating places faced closure, the sector faced a significant downturn. However, with the reopening of eateries, the tahini industry found its sweet spot again.
The demand is expected to grow even faster in the forecast period as compared to the historical period. The growing number of eateries and hotels in the Middle East and Mediterranean contributes notably to the sector’s growth.
As more consumers in the region incorporate pastes, spreads, and sauces into their food, the tahini industry stands to benefit. With seed-based ingredients becoming a greater part of these food items, tahini is enjoying increased sales. And the sweet cravings of people in the Middle East and Mediterranean region are the old reliable source of demand generation for producers.
Principal Consultant
| Segment | Pastes and Spreads (Product Type) |
|---|---|
| Value Share (2034) | 34.4% |
Pastes and spreads are estimated to take up 34.4% of the tahini industry share in 2024. As part of the increased preference for packaged food in the Middle East and the Mediterranean, pastes and spreads are benefitting.
The bakery sector expanding in the region is also a prominent factor in pastes and spreads receiving more attention. Saudi Arabia is especially a country where spreads are set to expand exponentially. Thus, pastes and spreads triumph over other product types in the tahini industry.
With the Middle East being the traditional bastion of the condiment, many of the major tahini companies are located in the region. Though homemade production is also significant, a few companies control the lion’s share of the share.
One of the prominent companies in the landscape, El Rashidi El Mizan, concentrates on offering healthy and natural products made from the condiment. Another prominent brand, Al-Wadi Al-Akhdar S.A.L, also makes sure the product is healthy, boasting of it being free of any whitening agent. Thus, the inclination towards providing all-natural tahini can be seen as a major objective for industry players in the region.
Industry Updates
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Based on the product type, the Middle East and Mediterranean tahini industry can be segmented into the following segments: paste and spreads, halva and other sweets, and sauces and dips.
Analysis has been carried out in key regions like the Middle East Excluding GCC, North Africa, GCC (Gulf Cooperation Council), and Mediterranean Europe.
The size of the Middle East and Mediterranean tahini sector is set to total USD 989 million in 2024.
The tahini industry is expected to increase at a CAGR of 9.3% over the forecast period.
Pastes and spreads segment with an expected share of 34.4% in 2024.
The target sector is forecast to reach a size of USD 1,543 million by 2034.
El Rashidi El Mizan, Al-Wadi Al-Akhdar S.A.L, and Halwani Bros. Co.
1. Executive Summary 2. Industry Introduction, including Taxonomy and Industry Definition 3. Tahini Industry Trends and Success Factors, including Macro-economic Factors, Industry Dynamics, and Recent Industry Developments 4. Industry Demand Analysis 2019 to 2023 and Forecast 2024 to 2034, including Historical Analysis and Future Projections 5. Pricing Analysis 6. Industry Analysis 2019 to 2023 and Forecast 2024 to 2034 6.1. Product Type 7. Industry Analysis 2019 to 2023 and Forecast 2024 to 2034, By Product Type 7.1. Paste & Spreads 7.2. Halva & Other Sweets 7.3. Sauces/Dips 8. Industry Analysis 2019 to 2023 and Forecast 2024 to 2034, By Region 8.1. Middle East Excluding GCC 8.2. North Africa 8.3. GCC (Gulf Cooperation Council) 8.4. Mediterranean Europe 9. Middle East Excluding GCC Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries 10. North Africa Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries 11. GCC (Gulf Cooperation Council) Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries 12. Mediterranean Europe Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries 13. Sales Forecast 2024 to 2034 by Product Type for Countries 14. Competition Outlook, including Industry Structure Analysis, Company Share Analysis by Key Players, and Competition Dashboard 15. Company Profile 15.1. El Rashidi El Mizan 15.2. Al-Wadi Al-Akhdar S.A.L 15.3. Halwani Bros. Co. 15.4. Haitoglou Bros S.A. 15.5. PRINCE TAHINA Ltd.
Food and Beverage
September 2022
REP-EU-194
250 pages
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Tahini Industry Analysis in the Middle East and Mediterranean
