Middle East and Mediterranean Tahini Market

Middle East and Mediterranean Tahini Market Outlook 2025 to 2035

The demand for Middle East and Mediterranean Tahini market is expected to be valued at USD 1.08 Billion in 2025, forecasted at a CAGR of 9.3% to have an estimated value of USD 2.63 Billion from 2025 to 2035. From 2020 to 2025 a CAGR of 8.8% was registered for the market.

The demand for tahini is rising dramatically in the Mediterranean and Middle East due to the delicacy’s high consumption. As a result, the majority of the products manufacturers are based there. Additionally, these businesses value their devoted clientele which is why they want to expand into the Middle East and Mediterranean region. Tahini is a common food item in the area on its own.

The regions food products popularity has been handed down from one generation to the next. As a result, the food item is still very popular and continues to rise in the populations estimation.

Tahini is mostly used in the preparation of different treats. Middle Eastern families and those involved in the food industry treasure the product because it can be used to make delicious dishes like baba ghanoush and hummus.

In addition, the condiment is utilized in the preparation of dips sauces and pastes. Consequently, the product is used in a variety of ways and the industry has several growth prospects in the area.

A significant contributor to the condiments ongoing popularity in the area is its use as a component in desserts. Arabic people are known for eating a lot of sweets and it is common for families to serve a sweet with every meal.

Thus, the industry benefits from the products use in the production of sweets like halva. But the tahini industry in the Middle East and the Mediterranean is also a little sour. People who are concerned about their health avoid the condiment because of its high fat content.

Category-wise Insights

Pastes and Spreads Dominates Middle East and Mediterranean Tahini Market

In 2025 it is projected that 40% of the tahini market will be made up of pastes and spreads. Pastes and spreads are benefiting from the growing preference for packaged foods in the Mediterranean and Middle East. One of the main reasons pastes and spreads are getting more attention is the region’s growing bakery industry. Spreads are expected to grow rapidly in Saudi Arabia in particular. Thus, pastes and spreads triumph over other product types in the tahini industry.

Key Industry Highlights

Demand in Vegan Food is Driving the Market Growth

Even though the Middle East and Mediterranean are known for their meat-based cuisine a sizable portion of the population is vegan or vegetarian. According to estimates 6 percent of people in the Middle East are vegan and 16 percent are vegetarian. Tahini and other seed-based products have a lot of room to grow in the area.

2020 to 2024 Global Middle East and Mediterranean Tahini Sales Analysis Compared to Demand Forecasts for 2025 to 2035

During the period 2020 to 2024, the sales grew at a CAGR of 8.8%, and it is predicted to continue to grow at a CAGR of 9.3% during the forecast period of 2025 to 2035.

The pandemic caused more people to stay at home and the popularity of home-cooked meals sent the local population into a frenzy. Production and sales of the condiment consequently skyrocketed. However, the industry was adversely affected by the closure of restaurants and hotels. The restaurant industry provides a significant portion of the stakeholder’s income.

The industry experienced a sharp decline as the restaurants were forced to close. However, the tahini industry once again found its sweet spot with the reopening of restaurants. Compared to the historical period the demand is anticipated to increase even more quickly during the forecast period. The expansion of the industry is significantly aided by the Middle East and Mediterraneans expanding hotel and restaurant chains.

The regions tahini industry stands to gain as more consumers use pastes spreads and sauces in their meals. Tahini is seeing a rise in sales as more and more of these foods contain seed-based ingredients. Additionally, producers have long relied on the sweet tooths of the Middle Eastern and Mediterranean population to generate demand.

Market Concentration

Tier 1 companies comprises industry leaders acquiring a 60% share in the global business market. These leaders are distinguished by their extensive product portfolio and high production capacity. These industry leaders stand out due to their broad geographic reach, in-depth knowledge of manufacturing and reconditioning across various formats and strong customer base. They offer a variety of services and manufacturing with the newest technology while adhering to legal requirements for the best quality.

Tier 2 companies comprises of mid-size players having a presence in some regions and highly influencing the local commerce and has a market share of 30%. These are distinguished by their robust global presence and solid business acumen. These industry participants may not have cutting-edge technology or a broad global reach but they do have good technology and guarantee regulatory compliance.

Tier 3 companies comprises mostly of small-scale businesses serving niche economies and serving at the local presence having a market share of 10%. Due to their notable focus on meeting local needs these businesses are categorized as belonging to the tier 3 share segment, they are minor players with a constrained geographic scope. As an unorganized ecosystem Tier 3 in this context refers to a sector that in contrast to its organized competitors, lacks extensive structure and formalization.

Competition Outlook

Since the Middle East is the condiments historical stronghold many of the biggest tahini companies are based there. Even though home-made production is important the majority of the market is controlled by a small number of businesses.

El Rashidi El Mizan one of the well-known businesses in the area focuses on providing natural and healthful products made from the condiment. The well-known Al-Wadi Al-Akhdar S. A brand is another. L who boasts that the product is free of whitening agents also ensures that it is healthful. Therefore, the desire to offer all-natural tahini can be considered a primary goal for regional industry participants.

Leading Manufacturers

• El Rashidi El Mizan
• Halwani Bros. Co.
• Al-Wadi Al-Akhdar S.A.L
• Prince Tahina Ltd.
• Haitoglou Bros S.A.

Key Segmentation

By Product Type:

By product, industry has been categorized into pastes and spread, halva

By Region:

North America,Latin America,Western Europe,Eastern Europe,Balkans & Baltic,Russia & Belarus,Central Asia,East Asia,South Asia & Pacific,Middle East & Africa