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Safari Tourism in Africa Market

Safari Tourism Market by Direct Suppliers, Indirect Suppliers, Number of Bookings & Region | Forecast 2023 to 2033

Market Insights on Safari Tourism in Africa covering sales outlook, demand forecast and up-to-date key trends

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Safari Tourism in Africa Market Outlook (2023 to 2033)

As per the latest findings of Future Market Insights, Safari tourism in Africa market revenue is expected to be US$ 18,014.3 Million by the end of 2023. In the long-term, the tourism is estimated to reach at around US$ 31,422.7 Million in 2033.

Attribute Details
Travel Gross Revenue (2023 E) US$ 18,014.3 Million
Projected Market Size (2033 F) US$ 34,564.9 Million
Value CAGR (2023 to 2033) 6.7%

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2018 to 2022 Safari Tourism in Africa Market Outlook Compared to 2023 to 2033.

A safari is an overland travel that is frequently taken by tourists to Africa. Earlier, an excursion of this nature frequently involved a large hunt. Originally, the word "safari" was simply a shortened form of the Swahili word "safari," which means "journey." In a more regal or regale time, the main purpose of a safari was to hunt, shoot, and then drag the kill overland by a group of local tribes’ people.

The idea of safari tourism was popularized in the United States by former US President Teddy Roosevelt. In a nutshell, a safari is a vacation taken by adventurers to view and capture wildlife or engage in hiking in addition to sight-seeing. The main draw for tourists is seeing wildlife in its natural habitat, including elephants, lions, leopards, buffaloes, hippos, and rhinos.

The COVID-19 outbreaks had a significant detrimental effect on industry expansion. By 2021, a significant fraction of safari travel providers had lost the majority of their reservations. The COVID-19 pandemic significantly reduced the number of tourists visiting the top African wildlife tourist attractions, including South Africa, Kenya, Tanzania, Botswana, and Zambia. Due to the COVID-19 pandemic, many famous wildlife travels experiences have been impacted.

One of most popular and desired kind of vacation in Africa is a safari. Most people agree that doing a safari is the only "thing to do" in Africa. A safari in Africa typically connotes a wildlife safari. People are drawn to witness the wild animals in their native habitats, including lions, elephants, rhinoceroses, giraffes, zebras, leopards, and many others. Travelers today desire a thorough understanding of the local cultures of the destinations they visit. This issue is being taken into account by a number of new industry participants who are giving safari tourists a customized experience and so fueling market expansion.

What are the Driving Factors Boosting the Safari Tourism in Africa Market?

Growth in Per Capita Income at Individual Level is Crucially Determining the Growth of the Market.

Increasing per capita income is primarily driving up demand for safari tourism in Africa and around the world. The demand for safari tourism in Africa is being driven by rising tourism spending, an increase in the number of urban working-class people, and an increase in global GDP. A huge opportunity exists for safari tourism in Africa, where it is still in its infancy. Innovative ideas like ethno-tourism are developing as potential growth areas for safari tourism in the continent's tourism industry.

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The Safari Tourism in Africa Market: Restrains

Various Factors such as High Cost, Safety and Infrastructure Issues are a Few Challenges for the Market Growth.

Although there is a sizable demand for safari tourism in Africa on the travel and tourist industry, there are certain problems that are impeding its expansion, such as the very small target demographic and the high cost of these safari packages. Other obstacles include poor infrastructure, safety concerns, worries about the security of aircraft or airspace, and ignorance of luxury safaris among international tourists, as some people prefer comfortable vacations. Additionally, laws prohibiting the shooting of wildlife and the continent's reputation as a dangerous place are inhibiting the expansion of the safari industry in Africa.

What are the Emerging Trends in Safari Tourism in Africa Market?

The Emergence of Luxury Safari is Reflecting Positive Growth Trends.

Luxury safari experiences are becoming more popular among tourists going on safari in Africa. Without sacrificing their standard of living, tourists can see the majesty of African animals and tribal life in their natural setting. Luxury Safari is a combination of a tribal and contemporary vacation destination where guests may enjoy all the comforts of home. Another obvious tendency is the evolution of the safari into a vacation focused mostly on sight-seeing and wildlife photography.

Parts of Africa are prospering owing to the rise in safari-driven tourism, and some of that money is going back into improving the safari experience for visitors. Business tourism is expanding across the continent as a result of the region's strong economic growth, particularly in East Africa, while domestic and intra-African travel is expanding as a result of big5 increasing incomes and urbanization. In Africa, safari travelers frequently hope to see the big five (elephant, rhino, cheetah, lion and zebra). Safaris in Africa are becoming more and more well-liked as a result of chimpanzee and gorilla trekking.

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Category Wise Insights

What Tourist Type has Contributed most to the Safari Tourism in Africa Market?

International Travelers Constitute the Most of this Category.

The number of visitors visiting Africa is rising, and more people are travelling there from the Middle East, Brazil, Russia, India, and China. All of these nations are thought to be at a comparable stage of newly advanced economic development. These tourists are the ones who are keenly interested to learn about the ecosystems and animal kingdoms of indigenous African locations while also enjoying and experiencing wild creatures and diverse geographic landscapes.

Which Group is More Likely to Travel Overseas?

Millennials are Mostly Interested in Adventure Activities Followed Closely by Generation Z

Safari Tourism is becoming all the more popular among all age groups, with millennials accounting for the majority. The age group between 20-30 years old is most likely to possess a major share of the travelers in this market. Majority of these visitors plan their own trips to new, adventurous locations. Thus, making it more popular amongst the middle-aged and young population.

What Type has Contributed Most to the Safari Tourism in Africa Market?

Adventure Safari Dominated the Market in this Category

In 2021, the adventure sector dominated the market and contributed a sizable portion of revenue. Young travelers particularly love adventure travel. By allowing the tourists to step outside of their comfort zone, adventure tourism boosts a significant amount of its enthusiasm. Over the past few years, adventure safari has grown significantly in popularity, with the majority of tourists seeking to participate in one of a variety of safari adventure activities. Further, in the coming years private safari segment is more likely to expand over the time.

Which Booking Channel do Tourist in the Market Prefer?

Online Booking Channels Lead the booking Channel Segmentation

Travelers enjoy their vacations, but for many, it becomes a tedious task due to the planning strategies. Before buying travel tickets, lodging, tours, or any other additional services, it typically takes a lot of time and effort to research and make the accurate selection. But there's no denying that the existence of internet travel agents has surely given customers access to more options while simultaneously reducing the time consumed.

Comparative Landscape

The top safari tourism amenities are what well-known firms in the sector strive to provide its patrons. As a result, these businesses are essential to the growth of commerce everywhere in the world. Market participants are forming mergers, acquisitions, and strategic alliances to broaden their regional reach. To deliver cutting-edge features and draw clients, major operators are constantly implementing unique technologies like virtual reality, artificial intelligence, and IoT.

If visitors want to explore, they can go to one of the more than 50 safari parks in Africa that draw tourists from all over the world. A few of the well-known ones are Mala Game Reserve, Serengeti National Park, Okavango Delta, Mana Pools National Park, Moremi Game Reserve, Sabi Sand Game Reserve, Phinda Game Reserve, Masai Mara National Reserve, Ruaha National Park, South Luangwa National Park, Ngorongoro Crater, Selous Game Reserve, Kidepo Valley National Park, Kgalagadi Transfront, among others.

Scope of Report

Attribute Details
Forecast Period 2023 to 2033
Historical Data Available for 2018 to 2022
Market Analysis USD Million for Value
Key Countries Covered Africa
Key Segments Covered
  • By Direct Suppliers
  • By Indirect Suppliers
  • By Number of Bookings
    • Age
    • Demographic
    • Nationality
    • Group Type
    • Type
    • Booking Channel
Report Coverage Market Forecast, Competition Intelligence, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives, Spending,
Customization & Pricing Available upon Request

Safari Tourism in Africa Market by Category

By Direct Suppliers:

  • Airlines
  • Hotel Companies
  • Car Rental
  • Train
  • Tour Operators
  • Government Bodies

By Indirect Suppliers:

  • OTA (Online Travel Agency)
  • Traditional Travel Agencies
  • TMC's (Travel Management Companies)
  • Corporate Buyers
  • Aggregators

By Age:

  • Under 18
  • 18-25
  • 26-35
  • 36-45
  • 46-55
  • Over 55

By Demographic:

  • Male
  • Female
  • Kids

By Nationality:

  • Domestic
  • International

By Group Type:

  • Corporate
  • Family
  • Couples
  • Youth Groups
  • Single Tourists

By Type:

  • Adventure Safari
  • Private Safari
  • Others

By Booking Channel:

  • Phone Booking
  • Online Booking
  • In Person Booking

Frequently Asked Questions

Growth in per capita income at the individual level drives sales.

The emergence of luxury safari is reflecting positive growth trends.

The market is forecast to register a CAGR of 6.7% through 2033.

The market is estimated to generate a revenue of US$ 18,014.3 million in 2023.

International travelers constitute the most of this category.

Table of Content

1. Executive Summary | Safari Tourism in Africa Market

    1.1. Market Outlook

        1.1.1. Who Is Travelling?

        1.1.2. Travel Gross Bookings

        1.1.3. Travel Gross Revenue

        1.1.4. How Much Do They Spend?

    1.2. Evolution Analysis

    1.3. FMI Analysis and Recommendations

2. Growth Parameters in 

    2.1. increasing Interest of Bloggers and Influencers

    2.2. Rising Demand for the Increased Travel Memories

    2.3. Personalized experience to Safari Tourists by Major Players

    2.4. Increase in Tourism Expenditure

    2.5. Online Booking Channel rise the

    3.1. Total Supplier Market, Share by Segment (%), 2022

        3.1.1. Airlines

        3.1.2. Hotel Companies

        3.1.3. Car Rental

        3.1.4. Train

        3.1.5. Tour Operators

        3.1.6. Government Bodies

4. Indirect Suppliers

        4.1.1. OTA (Online Travel Agency)

        4.1.2. Traditional Travel Agencies

        4.1.3. TMC's ( Travel Management Companies)

        4.1.4. Corporate Buyers

        4.1.5. Aggregators

5. Number of Bookings, 2022

    5.1. By Age Group

        5.1.1. Under 15

        5.1.2. 16-25

        5.1.3. 26-35

        5.1.4. 36-45

        5.1.5. 46-55

        5.1.6. Over 55

    5.2. By Demographic

        5.2.1. Male

        5.2.2. Female

        5.2.3. Kids

    5.3. By Nationality

        5.3.1. Domestic

        5.3.2. International

    5.4. By Group Type

        5.4.1. Corporate

        5.4.2. Family

        5.4.3. Couples

        5.4.4. Youth Groups

        5.4.5. Single Tourists

    5.5. By Type

        5.5.1. Adventure Safari

        5.5.2. Private Safari

        5.5.3. Others

    5.6. By Booking Channel

        5.6.1. Phone Booking

        5.6.2. Online Booking

        5.6.3. In Person Booking

6. Gross Revenue

    6.1. Gross Revenue (US$ Million) and Forecast (2023 to 2033)

    6.2. Number of Bookings (Million) and Forecast (2023 to 2033)

    6.3. Total Spending Y-o-Y Growth Projections (2023 to 2033)

    6.4. Number of Tourists Y-o-Y Growth Projections

7. Challenges & Looking Forward

    7.1. Success Stories: Case Studies

    7.2. FMI Recommendations

8. Market Stakeholders Landscape – Key Direct Suppliers 

    8.1. Airlines

        8.1.1. Top Players

        8.1.2. Market Concentration

        8.1.3. Market Share

    8.2. Hotel Companies

        8.2.1. Top Players

        8.2.2. Market Concentration

        8.2.3. Market Share

    8.3. Car Rental

        8.3.1. Top Players

        8.3.2. Market Concentration

        8.3.3. Market Share

    8.4. Trains

        8.4.1. Top Players

        8.4.2. Market Concentration

        8.4.3. Market Share

    8.5. Tour Operators

        8.5.1. Top Players

        8.5.2. Market Concentration

        8.5.3. Market Share

9. Social Media Sentimental Analysis

    9.1. Travel Influencers: A new Phenomenon in the world of Tourism

    9.2. Social Media Platforms Preferred

    9.3. Trending #Hashtags

    9.4. Social Media Platform Mentions (% of Total Mentions)

    9.5. Trending Subject Titles

10. Assumptions and Acronyms Used 

11. Research Methodology

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List of Tables

Table 01 : Capital Investment in Tourism (US$ Million)

Table 02: Total Tourist Arrivals (Million), 2022

Table 03: Total Spending (US$ Million) and Forecast (2018 to 2033)

Table 04: Number of Tourists (Million) and Forecast (2018 to 2033)

Table 05: Spending Per Traveler (US$ Million) and Forecast (2018 to 2033)
Sneha Verghese
Sneha Verghese
Principal Consultant
Talk to Analyst

Find your sweet spots for generating winning opportunities in this market.

List of Charts

Figure 01: Total Spending (US$ Million) and Forecast (2023 to 2033)

Figure 02: Total Spending Y-o-Y Growth Projections (2018 to 2033)

Figure 03: Number of Tourists (Million) and Forecast (2023 to 2033)

Figure 04: Number of Tourists Y-o-Y Growth Projections (2018 to 2033)

Figure 05: Spending per Traveler (US$ Million) and Forecast (2023 to 2033)

Figure 06: Spending per Traveler Y-o-Y Growth Projections (2018 to 2033)

Figure 07: Current Market Analysis (% of demand), By Age Group, 2022

Figure 08: Current Market Analysis (% of demand), By Demographic, 2022

Figure 09: Current Market Analysis (% of demand), By Nationality, 2022

Figure 10: Current Market Analysis (% of demand), By Group Type, 2022

Figure 11: Current Market Analysis (% of demand), By Type, 2022

Figure 12: Current Market Analysis (% of demand), By Booking Channel, 2022


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