Adventure Tourism in Africa: Experience the African Thrill Like Never Before

Adventure Tourism in Africa: Experience the African Thrill Like Never Before

Market Overview

Adventure tourism is for tourists who are passionate about travelling and adventure. It is for those who want to imbibe new experiences in their life. Adventure tourism is resilient, attracts high-value customers, supports local economies and encourages sustainable practices. It is a niche segment but is gaining popularity all over the world. The presence of every form of the natural resource makes Africa a holistic destination for all forms of tourism especially adventure tourism. Africa is the second fastest growing tourist destination next to South East Asia as per the World Tourism Organization (UNWTO). The African Development Bank Group (AfDB) states Egypt, Morocco and Cote de Ivoire as the countries with the highest international tourist influx for adventure tourism in Africa. Adventure tourism in Africa keeps tourists completely involved in activities along the mountain ranges, river beds, coastal lines and deep forests. Adventure tourism unlike commercial tourism is a sustainable concept of tourism. Adventure tourism in Africa provides employment for the rural and local communities.Nomad tours and trips are also one of the famous adventure tourism activities in Africa.


The cost of adventure sports in Africa is relatively lesser than other continents like Europe. The increase in the number of local travel operators is helping tap the untapped locations and regions in Africa. South Africa itself has more than 800 adventure tour operators. Local operators like the African Adventure Tours are contributing to the development of the local people like the Gambian community. Lesotho, Chad, Mali, Sudan and Madagascar are the fastest growing destinations for adventure tourism in Africa. Rides in such rivers is increasing footfall of high value customers for adventure tourism in Africa.

South Africa is the most developed tourist market in Africa. It is also named as world’s leading destination for “Sports Tourism” at the Dohar world travel awards. Adventure tourism in Africa is also boosting the concept of “Food Tourism” in Africa. Tourists when travelling to remote destinations for adventure tourism also taste the local food available there.


Political instability in many countries of Africa affects adventure tourism in Africa. Tourists plan vacations to take a break from their monotonous work life. They avoid places where there is stress between government and the citizens. Also, many countries in Africa are politically unstable which impacts the adventure tourism in Africa. Lack of infrastructural development around many adventure spots in Africa impacts adventure tourism in Africa. Intermittent supply of electricity and improper commute facilities makes stay uncomfortable for tourists. Extremely dynamic climatic conditions such as sudden heavy rainfall in many regions of Africa like Uganda affects river rafting which is the main attraction there, thus jeopardising its growth.


Mountaineers have the zeal of climbing Kilimanjaro Mountain in Tanzania. Climbing the Nyiragongo Volcano in the Democratic Republic of Congo is also a challenging adventure for tourists. Kayaking is one of the rare water adventure activities available in the world. In Africa it is available in the form of adventure tourism in Quirimbas Archipelago in Mozambique. Gorilla tracking in Rwanda and Paragliding at World's View in Nyanga in Zimbabwe are one of their kind in Africa.

The experience of river rafting in the world’s longest river Nile is a special feature of adventure tourism in Africa. The journey of trans-Sahara rally crossing the largest desert of the world is unique about African adventure tourism activities. Tourists also enjoy kitesurfing in Essaouira in Morocco and sand boarding. Camel tracks, dune boating, mountain bike, quad bike, hot air balloon safaris, Kalahari desert explorations are some of the other new adventure tourism activities in Africa


Thomson Family Adventures provides adventure tourism in African countries like Egypt, Tanzania and South Africa. Absolute Travel provides tourism and adventure tourism in around 28 African countries. Cox & Kings provides Glimpses of Egypt and best of South African adventures. Classic Journeys provides cultural walking adventures at Morocco and Zambia. Journeys International provides adventure tourism in Africa in 15 countries specialising in Namibia Trek across the Tropic of Capricorn.

This comprehensive report equips readers with lucid information and analysis on the sector. Future Market Insights’ experienced travel and tourism analysts bring to you accurate and unbiased information to help you make crucial decisions with confidence.

The report offers a 360° view – bringing to the fore key drivers, restraints, opportunities, and challenges prevailing in the sector. To offer readers actionable insights, detailed information on historical trends, current scenario, and future projections is provided in the report. 

The report specifically focusses on the leading companies operating in this sector, highlighting their key developmental strategies. A holistic analysis of the leading players is highlighted to help decision makers understand the overall competitive landscape.

What Can Readers Expect from this Report?

  • An overview of the sector, including the key factors that have shaped patterns and demand
  • Not just data, but insights that you can incorporate in your strategic decision making
  • Nuanced underlying factors that influence consumer behaviour
  • Data points to understand the past, analyse the present, and project the future
  • Trends that will impact the sector in the short- and long-term
  • Deeper understanding of the target audience, their motivations, aspirations, and expectations from service providers

Adventure Tourism In Africa

Report Highlights:

  • Detailed overview of parent market
  • Changing market dynamics in the industry
  • In-depth market segmentation
  • Historical, current and projected market size in terms of volume and value
  • Recent industry trends and developments
  • Competitive landscape
  • Strategies of key players and products offered
  • Potential and niche segments, geographical regions exhibiting promising growth
  • A neutral perspective on market performance
  • Must-have information for market players to sustain and enhance their market footprint

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Adventure Tourism in Africa: Experience the African Thrill Like Never Before