Winter Adventures Tourism Market
Explore FMI’s extensive analysis on the Winter Tourism Landscape, complete with extensive overview of key trends and developments
Winter Adventures Tourism Market by Type, Booking Channel, Tourist Type, Tour Type, Consumer Orientation, Age Group & Region - Forecast 2022 – 2032
Winter adventures tourism Outlook (2022-2032)
[301 Pages Report] As per newly released data by Future Market Insights (FMI), the Winter adventures tourism is estimated at US$ 120.0 Bn in 2022 and is projected to reach US$ 143.0 Bn by 2032, at a CAGR of 8 % from 2022 to 2032. Share of winter adventures tourism in its parent market (Tourism market) is approximately ~5%-9%.
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Attribute |
Details |
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Winter adventures tourism Estimated Size (2022) |
US$ 120.0 Bn |
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Winter adventures tourism Projected Size (2032) |
US$ 143.0 Bn |
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Winter adventures tourism Value-based CAGR (2022-2032) |
8 % |
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Winter adventures tourism Top players market share |
~5%-9% |
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2017-2022 Winter adventures tourism Outlook Compared to 2022-2032 Forecast
The winter adventures tourism market is estimated to grow by US $ 143.0 Bn in the forecast period. This is due to the fact that there was a rise in footfall in the winter adventures tourism market after the lockdown was lifted world over. There was a dip of 65% in the winter adventures tourism market due to the covid-19 pandemic.
Winter activities, sometimes known as winter adventures, are leisurely competitive or non-competitive adventures that are practised on snow or ice. The majority are sledding, ice skating, and skiing versions. Such games were often exclusively played in colder climates during the winter, but artificial snow and ice offer more freedom. Fields and play places are made of ice or snow.
Why is the Winter adventures tourism market doing so well in recent years?
Winter need not be confined to shivering on the way to work and hiding under our comforters at night. There are several snow activities to choose from across the nation for those yearning for adventure and a white winter. The winter adventures tourism are gaining more popularity because people nowadays are taking it very seriously and taking it up as sport and then a lifetime profession. Also the increase in the disposable income of the customers, financial stability is helping the winter adventure market to boost the market.
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Talk to AnalystHow is digital marketing helping to grow the Winter adventures tourism market?
Additionally, crucial to the commercialization of the Winter adventures tourism sector is internet marketing. Through advertising and social media, the Winter adventures tourism companies have begun more sophisticated branding of a variety of alluring and opulent services. Reviews, blogs, and the growing use of social media are all having a big impact on people's decisions to travel.
The online brand image of the services offered by travel agencies is their main emphasis. As the internet is the most significant information source for international travellers, they are also attempting to persuade travellers from across the world by providing interesting information and opinions on online media.
Region wise- Insight
How are the Winter adventures tourism doing in the North America countries?
“The North American countries have contributed the least to the market”
North America countries have contributed 18% to the Global Winter adventure market. The have contributed the least to the market. Winter is the season to do little other than curl up by the fireplace with a hot drink. But all that indoor time also must be met with some respite in the outdoors. The acceptance of various winter adventures tourism activities, such as skiing, snowboarding, cross-country skiing, sledding, and ice skating, especially in countries with cold weather like the United States, Canada, Germany, Sweden, France, and Austria, has increased along with consumers' growing concern for a healthy lifestyle. Several winter adventures tourism, such as figure skating, bobsledding, luging, and alpine snowboarding, are becoming more and more well-liked, which is helping the business expand.
How are the Winter adventures tourism faring in the European countries?
“Winter adventures tourism are taken very seriously in the European countries”
The European countries have contributed 20% to the winter adventures tourism market. They are the second best region for winter adventures tourism. This is because Europeans find it very important to play sports. Winter adventures tourism in Europe are more than just thrilling activities. It combines healthy sporting activity, travel, and hospitality, and is seen as a fashionable leisure business. It is a part of the culture. In the European Alps, winter tourism is a significant industry, and as a result of the strong engagement of women, this industry is positioned to grow. In addition, it is anticipated that the market under study would grow as a result of the combination of gadgets in skiing and snowboarding with regard to a strong tendency toward technological innovation and implementation. With regard to the "looming impact of Brexit," the market is expected to experience modest growth. The gain, meanwhile, is likely to be fleeting as more mainstream adventures fans are anticipated to fulfil the gap at a significant rate.
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Category-wise Insights
What type of Winter adventures tourism is more popular?
“Free riding is the most popular winter adventure”
There are different types of winter adventures tourism which include: Free riding, Snowkiting, Ice yachting, Snow kayaking, Ice surfing, Ice climbing, Shovel racing, Ice diving, Snowcross, Speed flying, Ski biking and Others. Among these the most popular winter adventure among the tourists is free riding. Off-piste, ungroomed terrain is where freeriding is used whether skiing or snowboarding. Freeriding is the only winter activity that allows you to get as close to nature as possible. Freeriders enjoy unique vistas of the surrounding mountain sceneries as they glide over deep snow on undeveloped slopes distant from well used slopes.
What Type of Booking Channel is the Most Prominent Channel through Forecast Period?
“Online booking channel is the most prominent channel through the forecast period”
Online booking channel is the most popular booking channel though the forecast period. Online booking channels have noticed a rise in footfall after the covid-19 pandemic. Contactless bookings, payments etc. The online booking channel is the most used platform because once receives a lot discounts, offers and customized services from the companies. In person booking was considered risky and phone bookings had decreased.
Which age group avails the Winter adventures tourism?
“The age group of 26-35 years are more into winter adventures tourism”
The age group of 26-35 avails the service of the winter adventures tourism. This group is part of the millennial generation and loves to spend money on things that can help them gain more experience. This age group has the urge to learn more through travelling around the world. They love to do adventures and hence are indulging themselves more and more into winter adventure adventures.
Competitive Landscape
Winter adventures tourism around the world are competing to gain more tourists. They are attracting customers using their websites, social media platforms like Instagram, YouTube etc. Also they are providing exciting offers, discounts to their customers and also providing loyalty points to their loyal customers.
Scope of Report
|
Attribute |
Details |
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Forecast Period |
2022-2032 |
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Historical Data Available for |
2017-2021 |
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Market Analysis |
US$ Million for Value |
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Key Region Covered |
North America, Latin America, Europe, South Asia, East Asia, Oceania, MEA |
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Key Countries Covered |
U.S. , Canada, Mexico, Brazil, Peru, Chile, Germany, U.K., France, Spain, Italy, Nordic countries, Belgium, Netherlands, Poland, Russia, Luxembourg, India, Thailand, Indonesia, Malaysia ,China, Japan ,South Korea, Australia ,New Zealand, GCC, Southern Africa, and North Africa |
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Key Segments Covered |
Type, End user, Service type , Tourist Type, Booking channel |
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Key Companies Profiled |
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Report Coverage |
Market Forecast, Company Share Analysis, Competition Intelligence, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives |
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Customization & Pricing |
Available upon Request |
The Winter adventures tourism by Category
By Type:
- Free riding
- Snowkiting
- Ice yachting
- Snow kayaking
- Ice surfing
- Ice climbing
- Shovel racing
- Ice diving
- Snowcross
- Speed flying
- Ski biking
- Others
By Booking Channel:
- Phone Booking
- Online Booking
- In Person Booking
By Tourist Type:
- Domestic
- International
By Tour Type:
- Independent Traveler
- Package Traveler
- Tour Group
By Consumer Orientation:
- Men
- Women
By Age Group:
- 15-25 Years
- 26-35 Years
- 36-45 Years
- 46-55 Years
- 66-75 Years
Frequently Asked Questions
The Winter adventures tourism Overview is expected to reach a valuation of US$ 120.0 Bn in 2022.
One of the main key trend driving the Winter adventures tourism markets is the digital presence of the market, financial stability of the market etc.
Leading players operating in the Exodus Travels, Walkers' Britain, Trafalgar, Expat Explore, Utracks and Nordiva Tours among others.
Leading players in the Winter adventures tourism market are estimated to account for approximately 5%-9% of the total market share.
Table of Content
1. Executive Summary
1.1. Winter adventures tourism Market Outlook
1.1.1. What are Winter adventures tourism?
1.1.2. How Much Do They Spend?
1.1.3. Direct Contribution of Winter adventures tourism to GDP
1.1.4. Direct Contribution of Winter adventures tourism to Employment
1.2. Winter adventures tourism Evolution Analysis
1.3. FMI Analysis and Recommendations
2. Market Introduction
2.1. Total Spending (US$ Mn) and Forecast (2022-2032)
2.2. Number of Winter adventures tourism Tourists (Mn) and Forecast (2022-2032)
2.3. Total Spending Y-o-Y Growth Projections (2022-2032)
2.4. Number of Winter adventures tourism Tourists Y-o-Y Growth Projections
3. Winter adventures tourism Industry Analysis
3.1. Winter adventures tourism Industry Overview
3.1.1. Winter adventures tourism Industry Contribution to Global GDP
3.1.1.1. Business Spending v/s Leisure Spending
3.1.1.2. Domestic v/s Foreign
3.1.1.3. Direct, Indirect, and Induced
3.1.2. Winter adventures tourism Sector Contribution to Global Overall Employment
3.1.3. Winter adventures tourism Growth Rate
3.1.4. Foreign Visitor Exports As Percentage of Total Exports
3.1.5. Capital Investment in Winter adventures tourism Industry
3.1.6. Different Components of Winter adventures tourism
3.1.7. Winter adventures tourism Industry Outlook
4. Winter adventures tourism Dynamics
4.1. Market Drivers & Opportunities
4.1.1. Why is the Winter adventures tourism market doing so well in recent years?
4.1.2. How is digital marketing helping to grow the Winter adventures tourism market?
4.1.3. Others (during course study)
5. Market Background
5.1. Top 10 Winter adventures tourism Companies
5.2. Macro-Economic Factors
5.2.1. Global GDP Growth Outlook
5.2.2. Global Industry Value Added
5.2.3. Global Consumer Spending Outlook
5.2.4. Global Direct contribution of Winter adventures tourism to GDP
5.2.5. Global Visitor Exports and International Tourist Arrivals
5.2.6. Capital Investment in Winter adventures tourism
5.2.7. Top Winter adventures tourism Spending Countries
5.3. Forecast Factors - Relevance & Impact
6. Categorizing of Winter adventures tourism 22021
6.1. Introduction/ Key Findings
6.2. Current Market Analysis by Type (% of Demand)
6.2.1. Snowkiting
6.2.2. Ice yachting
6.2.3. Snow kayaking
6.2.4. Ice surfing
6.2.5. Ice climbing
6.2.6. Shovel racing
6.2.7. Ice diving
6.2.8. Snowcross
6.2.9. Speed flying
6.2.10. Ski biking
6.2.11. Others
6.3. Current Market Analysis by Tour Type
6.3.1. Wellness Services
6.3.2. Therapeutic Services
6.4. Current Market Analysis by Booking Channel (% of Demand)
6.4.1. Phone Booking
6.4.2. Online Booking
6.4.3. In Person Booking
6.5. Current Market Analysis by Tourist Type (% of Demand)
6.5.1. Domestic
6.5.2. International
6.6. Current Market Analysis by Tour type (% of Demand)
6.6.1. Independent Traveler
6.6.2. Package Traveler
6.6.3. Tour Group
6.7. Current Market Analysis by Customer orientation (% of Demand)
6.7.1. Male
6.7.2. Female
6.8. Current Market Analysis by Region (% of Demand)
6.8.1. North America
6.8.2. Latin America
6.8.3. Europe
6.8.4. East Asia
6.8.5. South Asia
6.8.6. Oceania
6.8.7. MEA
6.9. Key Findings, By Each Category
7. Categorizing of North America Winter adventures tourism 2021
7.1. Introduction/ Key Findings
7.2. Current Market Analysis by Type (% of Demand)
7.2.1. Snowkiting
7.2.2. Ice yachting
7.2.3. Snow kayaking
7.2.4. Ice surfing
7.2.5. Ice climbing
7.2.6. Shovel racing
7.2.7. Ice diving
7.2.8. Snowcross
7.2.9. Speed flying
7.2.10. Ski biking
7.2.11. Others
7.3. Current Market Analysis by Booking Channel (% of Demand)
7.3.1. Phone Booking
7.3.2. Online Booking
7.3.3. In Person Booking
7.4. Current Market Analysis By Tourist Type (% of Demand)
7.4.1. Domestic
7.4.2. International
7.5. Current Market Analysis by Tour type (% of Demand)
7.5.1. Independent Traveler
7.5.2. Package Traveler
7.5.3. Tour Group
7.6. Current Market Analysis by Customer orientation (% of Demand)
7.6.1. Men
7.6.2. Women
7.7. Current Market Analysis by Country (% of Demand)
7.7.1. US
7.7.2. Canada
7.8. Key Findings, By Each Category
8. Categorizing of Latin America Winter adventures tourism 2021
8.1. Introduction/ Key Findings
8.2. Current Market Analysis by Type (% of Demand)
8.2.1. Snowkiting
8.2.2. Ice yachting
8.2.3. Snow kayaking
8.2.4. Ice surfing
8.2.5. Ice climbing
8.2.6. Shovel racing
8.2.7. Ice diving
8.2.8. Snowcross
8.2.9. Speed flying
8.2.10. Ski biking
8.2.11. Others
8.3. Current Market Analysis by Booking Channel (% of Demand)
8.3.1. Phone Booking
8.3.2. Online Booking
8.3.3. In Person Booking
8.4. Current Market Analysis By Tourist Type (% of Demand)
8.4.1. Domestic
8.4.2. International
8.5. Current Market Analysis by Tour type (% of Demand)
8.5.1. Independent Traveler
8.5.2. Package Traveler
8.5.3. Tour Group
8.6. Current Market Analysis by Customer orientation (% of Demand)
8.6.1. Men
8.6.2. Women
8.7. Current Market Analysis by Country (% of Demand)
8.7.1. Brazil
8.7.2. Mexico
8.7.3. Argentina
8.7.4. Colombia
8.7.5. Rest of LA
8.8. Key Findings, By Each Category
9. Categorizing of Europe Winter adventures tourism 2021
9.1. Introduction/ Key Findings
9.2. Current Market Analysis by Type (% of Demand)
9.2.1. Snowkiting
9.2.2. Ice yachting
9.2.3. Snow kayaking
9.2.4. Ice surfing
9.2.5. Ice climbing
9.2.6. Shovel racing
9.2.7. Ice diving
9.2.8. Snowcross
9.2.9. Speed flying
9.2.10. Ski biking
9.2.11. Others
9.3. Current Market Analysis by Booking Channel (% of Demand)
9.3.1. Phone Booking
9.3.2. Online Booking
9.3.3. In Person Booking
9.4. Current Market Analysis By Tourist Type (% of Demand)
9.4.1. Domestic
9.4.2. International
9.5. Current Market Analysis by Tour type (% of Demand)
9.5.1. Independent Traveler
9.5.2. Package Traveler
9.5.3. Tour Group
9.6. Current Market Analysis by Customer orientation (% of Demand)
9.6.1. Men
9.6.2. Women
9.7. Current Market Analysis by Country (% of Demand)
9.7.1. Germany
9.7.2. Russia
9.7.3. France
9.7.4. Italy
9.7.5. UK
9.7.6. Rest of Europe
9.8. Key Findings, By Each Category
10. Categorizing of East Asia Winter adventures tourism 2021
10.1. Introduction/ Key Findings
10.2. Current Market Analysis by Type (% of Demand)
10.2.1. Snowkiting
10.2.2. Ice yachting
10.2.3. Snow kayaking
10.2.4. Ice surfing
10.2.5. Ice climbing
10.2.6. Shovel racing
10.2.7. Ice diving
10.2.8. Snowcross
10.2.9. Speed flying
10.2.10. Ski biking
10.2.11. Others
10.3. Current Market Analysis by Booking Channel (% of Demand)
10.3.1. Phone Booking
10.3.2. Online Booking
10.3.3. In Person Booking
10.4. Current Market Analysis By Tourist Type (% of Demand)
10.4.1. Domestic
10.4.2. International
10.5. Current Market Analysis by Tour type (% of Demand)
10.5.1. Independent Traveler
10.5.2. Package Traveler
10.5.3. Tour Group
10.6. Current Market Analysis by Customer orientation (% of Demand)
10.6.1. Men
10.6.2. Women
10.7. Current Market Analysis by Country (% of Demand)
10.7.1. China
10.7.2. Japan
10.7.3. South Korea
10.8. Key Findings, By Each Category
11. Categorizing of South Asia Winter adventures tourism 2021
11.1. Introduction/ Key Findings
11.2. Current Market Analysis by Type (% of Demand)
11.2.1. Snowkiting
11.2.2. Ice yachting
11.2.3. Snow kayaking
11.2.4. Ice surfing
11.2.5. Ice climbing
11.2.6. Shovel racing
11.2.7. Ice diving
11.2.8. Snowcross
11.2.9. Speed flying
11.2.10. Ski biking
11.2.11. Others
11.3. Current Market Analysis by Booking Channel (% of Demand)
11.3.1. Phone Booking
11.3.2. Online Booking
11.3.3. In Person Booking
11.4. Current Market Analysis By Tourist Type (% of Demand)
11.4.1. Domestic
11.4.2. International
11.5. Current Market Analysis by Tour type (% of Demand)
11.5.1. Independent Traveler
11.5.2. Package Traveler
11.5.3. Tour Group
11.6. Current Market Analysis by Customer orientation (% of Demand)
11.6.1. Men
11.6.2. Women
11.7. Current Market Analysis by Country (% of Demand)
11.7.1. India
11.7.2. Malaysia
11.7.3. Indonesia
11.7.4. Thailand
11.7.5. Philippines
11.7.6. Cambodia
11.7.7. Vietnam
11.7.8. Rest of SA
11.8. Key Findings, By Each Category
12. Categorizing of Oceania Winter adventures tourism 2021
12.1. Introduction/ Key Findings
12.2. Current Market Analysis by Type (% of Demand)
12.2.1. Snowkiting
12.2.2. Ice yachting
12.2.3. Snow kayaking
12.2.4. Ice surfing
12.2.5. Ice climbing
12.2.6. Shovel racing
12.2.7. Ice diving
12.2.8. Snowcross
12.2.9. Speed flying
12.2.10. Ski biking
12.2.11. Others
12.3. Current Market Analysis by Booking Channel (% of Demand)
12.3.1. Phone Booking
12.3.2. Online Booking
12.3.3. In Person Booking
12.4. Current Market Analysis By Tourist Type (% of Demand)
12.4.1. Domestic
12.4.2. International
12.5. Current Market Analysis by Tour type (% of Demand)
12.5.1. Independent Traveler
12.5.2. Package Traveler
12.5.3. Tour Group
12.6. Current Market Analysis by Customer orientation (% of Demand)
12.6.1. Men
12.6.2. Women
12.7. Current Market Analysis by Country (% of Demand)
12.7.1. Australia
12.7.2. New Zealand
12.8. Key Findings, By Each Category
13. Categorizing of Middle East and Africa Winter adventures tourism 2021
13.1. Introduction/ Key Findings
13.2. Current Market Analysis by Type (% of Demand)
13.2.1. Snowkiting
13.2.2. Ice yachting
13.2.3. Snow kayaking
13.2.4. Ice surfing
13.2.5. Ice climbing
13.2.6. Shovel racing
13.2.7. Ice diving
13.2.8. Snowcross
13.2.9. Speed flying
13.2.10. Ski biking
13.2.11. Others
13.3. Current Market Analysis by Booking Channel (% of Demand)
13.3.1. Phone Booking
13.3.2. Online Booking
13.3.3. In Person Booking
13.4. Current Market Analysis By Tourist Type (% of Demand)
13.4.1. Domestic
13.4.2. International
13.5. Current Market Analysis by Service type (% of Demand)
13.5.1. Independent Traveler
13.5.2. Package Traveler
13.5.3. Tour Group
13.6. Current Market Analysis by Customer orientation (% of Demand)
13.6.1. Men
13.6.2. Women
13.7. Current Market Analysis by Country (% of Demand)
13.7.1. Turkey
13.7.2. South Africa
13.7.3. UAE
13.7.4. Egypt
13.7.5. Jordan
13.7.6. Rest of MEA
13.8. Key Findings, By Each Category
14. Competition Analysis
14.1. Competition Dashboard
14.2. Competition Benchmarking
14.3. Competition Deep Dive
14.3.1. Exodus Travels, Walkers' Britain
14.3.1.1. Overview
14.3.1.2. Service Portfolio
14.3.1.3. Strategy Overview/campaigns
14.3.2. Trafalgar
14.3.3. Expat Explore
14.3.4. Utracks
14.3.5. Nordiva Tours
14.3.6. Active Adventures
14.3.7. Explore, Intrepid Travel
14.3.8. Topdeck
14.3.9. Georgian Holidays LLC
14.3.10. Other Players (As Per Request)
15. Social Media Sentimental Analysis
15.1. Social Media Platforms Preferred
15.1.1. Facebook
15.1.2. YouTube
15.1.3. Instagram
15.1.4. Twitter
15.1.5. LinkedIn
15.1.6. Pinterest
15.1.7. Google+
15.1.8. Others
15.2. Perceptions on the Proposed Winter adventures tourism Tour Package
15.3. Consumer Perception for Destinations On Social Media Platforms-Positive and Negative Mentions
15.4. Trending #Hashtags
15.5. Social Media Platform Mentions (% of Total Mentions)
15.6. Region-Wise Social Media Mentions (% of Total Mentions)
15.7. Trending Subject Titles
16. Assumptions and Acronyms Used
17. Research Methodology
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