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Winter Adventures Tourism Market

Explore FMI’s extensive analysis on the Winter Tourism Landscape, complete with extensive overview of key trends and developments

Winter Adventures Tourism Market by Type, Booking Channel, Tourist Type, Tour Type, Consumer Orientation, Age Group & Region - Forecast 2022 – 2032

Winter adventures tourism Outlook (2022-2032)

[301 Pages Report] As per newly released data by Future Market Insights (FMI), the Winter adventures tourism is estimated at US$ 120.0 Bn in 2022 and is projected to reach US$ 143.0 Bn by 2032, at a CAGR of 8 % from 2022 to 2032. Share of winter adventures tourism in its parent market (Tourism market) is approximately ~5%-9%.

Attribute

Details

Winter adventures tourism Estimated Size (2022)

US$ 120.0 Bn

Winter adventures tourism Projected Size (2032)

US$ 143.0 Bn

Winter adventures tourism Value-based CAGR (2022-2032)

8 %

Winter adventures tourism Top players market share

~5%-9%

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2017-2022 Winter adventures tourism Outlook Compared to 2022-2032 Forecast

The winter adventures tourism market is estimated to grow by US $ 143.0 Bn in the forecast period. This is due to the fact that there was a rise in footfall in the winter adventures tourism market after the lockdown was lifted world over. There was a dip of 65% in the winter adventures tourism market due to the covid-19 pandemic.

Winter activities, sometimes known as winter adventures, are leisurely competitive or non-competitive adventures that are practised on snow or ice. The majority are sledding, ice skating, and skiing versions. Such games were often exclusively played in colder climates during the winter, but artificial snow and ice offer more freedom. Fields and play places are made of ice or snow.

Why is the Winter adventures tourism market doing so well in recent years?

Winter need not be confined to shivering on the way to work and hiding under our comforters at night. There are several snow activities to choose from across the nation for those yearning for adventure and a white winter. The winter adventures tourism are gaining more popularity because people nowadays are taking it very seriously and taking it up as sport and then a lifetime profession. Also the increase in the disposable income of the customers, financial stability is helping the winter adventure market to boost the market.

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Sneha Verghese
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How is digital marketing helping to grow the Winter adventures tourism market?

Additionally, crucial to the commercialization of the Winter adventures tourism sector is internet marketing. Through advertising and social media, the Winter adventures tourism companies have begun more sophisticated branding of a variety of alluring and opulent services. Reviews, blogs, and the growing use of social media are all having a big impact on people's decisions to travel.

The online brand image of the services offered by travel agencies is their main emphasis. As the internet is the most significant information source for international travellers, they are also attempting to persuade travellers from across the world by providing interesting information and opinions on online media.

Region wise- Insight

How are the Winter adventures tourism doing in the North America countries?

“The North American countries have contributed the least to the market”

North America countries have contributed 18% to the Global Winter adventure market. The have contributed the least to the market. Winter is the season to do little other than curl up by the fireplace with a hot drink. But all that indoor time also must be met with some respite in the outdoors. The acceptance of various winter adventures tourism activities, such as skiing, snowboarding, cross-country skiing, sledding, and ice skating, especially in countries with cold weather like the United States, Canada, Germany, Sweden, France, and Austria, has increased along with consumers' growing concern for a healthy lifestyle. Several winter adventures tourism, such as figure skating, bobsledding, luging, and alpine snowboarding, are becoming more and more well-liked, which is helping the business expand.

How are the Winter adventures tourism faring in the European countries?

“Winter adventures tourism are taken very seriously in the European countries”

The European countries have contributed 20% to the winter adventures tourism market. They are the second best region for winter adventures tourism. This is because Europeans find it very important to play sports. Winter adventures tourism in Europe are more than just thrilling activities. It combines healthy sporting activity, travel, and hospitality, and is seen as a fashionable leisure business. It is a part of the culture. In the European Alps, winter tourism is a significant industry, and as a result of the strong engagement of women, this industry is positioned to grow. In addition, it is anticipated that the market under study would grow as a result of the combination of gadgets in skiing and snowboarding with regard to a strong tendency toward technological innovation and implementation. With regard to the "looming impact of Brexit," the market is expected to experience modest growth. The gain, meanwhile, is likely to be fleeting as more mainstream adventures fans are anticipated to fulfil the gap at a significant rate.

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Category-wise Insights

What type of Winter adventures tourism is more popular?

“Free riding is the most popular winter adventure”

There are different types of winter adventures tourism which include: Free riding, Snowkiting, Ice yachting, Snow kayaking, Ice surfing, Ice climbing, Shovel racing, Ice diving, Snowcross, Speed flying, Ski biking and Others. Among these the most popular winter adventure among the tourists is free riding. Off-piste, ungroomed terrain is where freeriding is used whether skiing or snowboarding. Freeriding is the only winter activity that allows you to get as close to nature as possible. Freeriders enjoy unique vistas of the surrounding mountain sceneries as they glide over deep snow on undeveloped slopes distant from well used slopes.

What Type of Booking Channel is the Most Prominent Channel through Forecast Period?

“Online booking channel is the most prominent channel through the forecast period”

Online booking channel is the most popular booking channel though the forecast period. Online booking channels have noticed a rise in footfall after the covid-19 pandemic. Contactless bookings, payments etc. The online booking channel is the most used platform because once receives a lot discounts, offers and customized services from the companies. In person booking was considered risky and phone bookings had decreased.

Which age group avails the Winter adventures tourism?

“The age group of 26-35 years are more into winter adventures tourism”

The age group of 26-35 avails the service of the winter adventures tourism. This group is part of the millennial generation and loves to spend money on things that can help them gain more experience. This age group has the urge to learn more through travelling around the world. They love to do adventures and hence are indulging themselves more and more into winter adventure adventures.

Competitive Landscape

Winter adventures tourism around the world are competing to gain more tourists. They are attracting customers using their websites, social media platforms like Instagram, YouTube etc. Also they are providing exciting offers, discounts to their customers and also providing loyalty points to their loyal customers.

Scope of Report

Attribute

Details

Forecast Period

2022-2032

Historical Data Available for

2017-2021

Market Analysis

US$ Million for Value

Key Region Covered

North America, Latin America, Europe, South Asia, East Asia, Oceania, MEA

Key Countries Covered

U.S. , Canada, Mexico, Brazil, Peru, Chile, Germany, U.K., France, Spain, Italy, Nordic countries, Belgium, Netherlands, Poland, Russia, Luxembourg, India, Thailand, Indonesia, Malaysia ,China, Japan ,South Korea, Australia ,New Zealand, GCC, Southern Africa, and North Africa

Key Segments Covered

Type, End user, Service type , Tourist Type, Booking channel

Key Companies Profiled

  • Exodus Travels
  • Walkers' Britain
  • Trafalgar
  • Expat Explore
  • Utracks
  • Nordiva Tours
  • Active Adventures
  • Explore, Intrepid Travel
  • Topdeck
  • Georgian Holidays LLC
  • Others

Report Coverage

Market Forecast, Company Share Analysis, Competition Intelligence, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives

Customization & Pricing

Available upon Request

The Winter adventures tourism by Category

By Type:

  • Free riding
  • Snowkiting
  • Ice yachting
  • Snow kayaking
  • Ice surfing
  • Ice climbing
  • Shovel racing
  • Ice diving
  • Snowcross
  • Speed flying
  • Ski biking
  • Others

By Booking Channel:

  • Phone Booking
  • Online Booking
  • In Person Booking

By Tourist Type:

  • Domestic
  • International

By Tour Type:

  • Independent Traveler
  • Package Traveler
  • Tour Group

By Consumer Orientation:

  • Men
  • Women

By Age Group:

  • 15-25 Years
  • 26-35 Years
  • 36-45 Years
  • 46-55 Years
  • 66-75 Years

Frequently Asked Questions

The Winter adventures tourism Overview is expected to reach a valuation of US$ 120.0 Bn in 2022.

One of the main key trend driving the Winter adventures tourism markets is the digital presence of the market, financial stability of the market etc.

Leading players operating in the Exodus Travels, Walkers' Britain, Trafalgar, Expat Explore, Utracks and Nordiva Tours among others.

Leading players in the Winter adventures tourism market are estimated to account for approximately 5%-9% of the total market share.

Table of Content

1. Executive Summary

    1.1. Winter adventures tourism Market Outlook

        1.1.1. What are Winter adventures tourism?

        1.1.2. How Much Do They Spend?

        1.1.3. Direct Contribution of Winter adventures tourism to GDP

        1.1.4. Direct Contribution of Winter adventures tourism to Employment

    1.2. Winter adventures tourism Evolution Analysis

    1.3. FMI Analysis and Recommendations

2. Market Introduction

    2.1. Total Spending (US$ Mn) and Forecast (2022-2032)

    2.2. Number of Winter adventures tourism Tourists (Mn) and Forecast (2022-2032)

    2.3. Total Spending Y-o-Y Growth Projections (2022-2032)

    2.4. Number of Winter adventures tourism Tourists Y-o-Y Growth Projections

3. Winter adventures tourism Industry Analysis

    3.1. Winter adventures tourism Industry Overview

        3.1.1. Winter adventures tourism Industry Contribution to Global GDP

            3.1.1.1. Business Spending v/s Leisure Spending

            3.1.1.2. Domestic v/s Foreign

            3.1.1.3. Direct, Indirect, and Induced

        3.1.2. Winter adventures tourism Sector Contribution to Global Overall Employment

        3.1.3. Winter adventures tourism Growth Rate

        3.1.4. Foreign Visitor Exports As Percentage of Total Exports

        3.1.5. Capital Investment in Winter adventures tourism Industry

        3.1.6. Different Components of Winter adventures tourism

        3.1.7. Winter adventures tourism Industry Outlook

4. Winter adventures tourism Dynamics

    4.1. Market Drivers & Opportunities

        4.1.1. Why is the Winter adventures tourism market doing so well in recent years?

        4.1.2. How is digital marketing helping to grow the Winter adventures tourism market?

        4.1.3. Others (during course study)

5. Market Background

    5.1. Top 10 Winter adventures tourism Companies

    5.2. Macro-Economic Factors

        5.2.1. Global GDP Growth Outlook

        5.2.2. Global Industry Value Added

        5.2.3. Global Consumer Spending Outlook

        5.2.4. Global Direct contribution of Winter adventures tourism to GDP

        5.2.5. Global Visitor Exports and International Tourist Arrivals

        5.2.6. Capital Investment in Winter adventures tourism

        5.2.7. Top Winter adventures tourism Spending Countries

    5.3. Forecast Factors - Relevance & Impact

6. Categorizing of Winter adventures tourism 22021

    6.1. Introduction/ Key Findings

    6.2. Current Market Analysis by Type (% of Demand)

        6.2.1. Snowkiting

        6.2.2. Ice yachting

        6.2.3. Snow kayaking

        6.2.4. Ice surfing

        6.2.5. Ice climbing

        6.2.6. Shovel racing

        6.2.7. Ice diving

        6.2.8. Snowcross

        6.2.9. Speed flying

        6.2.10. Ski biking

        6.2.11. Others

    6.3. Current Market Analysis by Tour Type

        6.3.1. Wellness Services

        6.3.2. Therapeutic Services

    6.4. Current Market Analysis by Booking Channel (% of Demand)

        6.4.1. Phone Booking

        6.4.2. Online Booking

        6.4.3. In Person Booking

    6.5. Current Market Analysis by Tourist Type (% of Demand)

        6.5.1. Domestic

        6.5.2. International

    6.6. Current Market Analysis by Tour type (% of Demand)

        6.6.1. Independent Traveler

        6.6.2. Package Traveler

        6.6.3. Tour Group

    6.7. Current Market Analysis by Customer orientation (% of Demand)

        6.7.1. Male

        6.7.2. Female

    6.8. Current Market Analysis by Region (% of Demand)

        6.8.1. North America

        6.8.2. Latin America

        6.8.3. Europe

        6.8.4. East Asia

        6.8.5. South Asia

        6.8.6. Oceania

        6.8.7. MEA

    6.9. Key Findings, By Each Category

7. Categorizing of North America Winter adventures tourism 2021

    7.1. Introduction/ Key Findings

    7.2. Current Market Analysis by Type (% of Demand)

        7.2.1. Snowkiting

        7.2.2. Ice yachting

        7.2.3. Snow kayaking

        7.2.4. Ice surfing

        7.2.5. Ice climbing

        7.2.6. Shovel racing

        7.2.7. Ice diving

        7.2.8. Snowcross

        7.2.9. Speed flying

        7.2.10. Ski biking

        7.2.11. Others

    7.3. Current Market Analysis by Booking Channel (% of Demand)

        7.3.1. Phone Booking

        7.3.2. Online Booking

        7.3.3. In Person Booking

    7.4. Current Market Analysis By Tourist Type (% of Demand)

        7.4.1. Domestic

        7.4.2. International

    7.5. Current Market Analysis by Tour type (% of Demand)

        7.5.1. Independent Traveler

        7.5.2. Package Traveler

        7.5.3. Tour Group

    7.6. Current Market Analysis by Customer orientation (% of Demand)

        7.6.1. Men

        7.6.2. Women

    7.7. Current Market Analysis by Country (% of Demand)

        7.7.1. US

        7.7.2. Canada

    7.8. Key Findings, By Each Category

8. Categorizing of Latin America Winter adventures tourism 2021

    8.1. Introduction/ Key Findings

    8.2. Current Market Analysis by Type (% of Demand)

        8.2.1. Snowkiting

        8.2.2. Ice yachting

        8.2.3. Snow kayaking

        8.2.4. Ice surfing

        8.2.5. Ice climbing

        8.2.6. Shovel racing

        8.2.7. Ice diving

        8.2.8. Snowcross

        8.2.9. Speed flying

        8.2.10. Ski biking

        8.2.11. Others

    8.3. Current Market Analysis by Booking Channel (% of Demand)

        8.3.1. Phone Booking

        8.3.2. Online Booking

        8.3.3. In Person Booking

    8.4. Current Market Analysis By Tourist Type (% of Demand)

        8.4.1. Domestic

        8.4.2. International

    8.5. Current Market Analysis by Tour type (% of Demand)

        8.5.1. Independent Traveler

        8.5.2. Package Traveler

        8.5.3. Tour Group

    8.6. Current Market Analysis by Customer orientation (% of Demand)

        8.6.1. Men

        8.6.2. Women

    8.7. Current Market Analysis by Country (% of Demand)

        8.7.1. Brazil

        8.7.2. Mexico

        8.7.3. Argentina

        8.7.4. Colombia

        8.7.5. Rest of LA

    8.8. Key Findings, By Each Category

9. Categorizing of Europe Winter adventures tourism 2021

    9.1. Introduction/ Key Findings

    9.2. Current Market Analysis by Type (% of Demand)

        9.2.1. Snowkiting

        9.2.2. Ice yachting

        9.2.3. Snow kayaking

        9.2.4. Ice surfing

        9.2.5. Ice climbing

        9.2.6. Shovel racing

        9.2.7. Ice diving

        9.2.8. Snowcross

        9.2.9. Speed flying

        9.2.10. Ski biking

        9.2.11. Others

    9.3. Current Market Analysis by Booking Channel (% of Demand)

        9.3.1. Phone Booking

        9.3.2. Online Booking

        9.3.3. In Person Booking

    9.4. Current Market Analysis By Tourist Type (% of Demand)

        9.4.1. Domestic

        9.4.2. International

    9.5. Current Market Analysis by Tour type (% of Demand)

        9.5.1. Independent Traveler

        9.5.2. Package Traveler

        9.5.3. Tour Group

    9.6. Current Market Analysis by Customer orientation (% of Demand)

        9.6.1. Men

        9.6.2. Women

    9.7. Current Market Analysis by Country (% of Demand)

        9.7.1. Germany

        9.7.2. Russia

        9.7.3. France

        9.7.4. Italy

        9.7.5. UK

        9.7.6. Rest of Europe

    9.8. Key Findings, By Each Category

10. Categorizing of East Asia Winter adventures tourism 2021

    10.1. Introduction/ Key Findings

    10.2. Current Market Analysis by Type (% of Demand)

        10.2.1. Snowkiting

        10.2.2. Ice yachting

        10.2.3. Snow kayaking

        10.2.4. Ice surfing

        10.2.5. Ice climbing

        10.2.6. Shovel racing

        10.2.7. Ice diving

        10.2.8. Snowcross

        10.2.9. Speed flying

        10.2.10. Ski biking

        10.2.11. Others

    10.3. Current Market Analysis by Booking Channel (% of Demand)

        10.3.1. Phone Booking

        10.3.2. Online Booking

        10.3.3. In Person Booking

    10.4. Current Market Analysis By Tourist Type (% of Demand)

        10.4.1. Domestic

        10.4.2. International

    10.5. Current Market Analysis by Tour type (% of Demand)

        10.5.1. Independent Traveler

        10.5.2. Package Traveler

        10.5.3. Tour Group

    10.6. Current Market Analysis by Customer orientation (% of Demand)

        10.6.1. Men

        10.6.2. Women

    10.7. Current Market Analysis by Country (% of Demand)

        10.7.1. China

        10.7.2. Japan

        10.7.3. South Korea

    10.8. Key Findings, By Each Category

11. Categorizing of South Asia Winter adventures tourism 2021

    11.1. Introduction/ Key Findings

    11.2. Current Market Analysis by Type (% of Demand)

        11.2.1. Snowkiting

        11.2.2. Ice yachting

        11.2.3. Snow kayaking

        11.2.4. Ice surfing

        11.2.5. Ice climbing

        11.2.6. Shovel racing

        11.2.7. Ice diving

        11.2.8. Snowcross

        11.2.9. Speed flying

        11.2.10. Ski biking

        11.2.11. Others

    11.3. Current Market Analysis by Booking Channel (% of Demand)

        11.3.1. Phone Booking

        11.3.2. Online Booking

        11.3.3. In Person Booking

    11.4. Current Market Analysis By Tourist Type (% of Demand)

        11.4.1. Domestic

        11.4.2. International

    11.5. Current Market Analysis by Tour type (% of Demand)

        11.5.1. Independent Traveler

        11.5.2. Package Traveler

        11.5.3. Tour Group

    11.6. Current Market Analysis by Customer orientation (% of Demand)

        11.6.1. Men

        11.6.2. Women

    11.7. Current Market Analysis by Country (% of Demand)

        11.7.1. India

        11.7.2. Malaysia

        11.7.3. Indonesia

        11.7.4. Thailand

        11.7.5. Philippines

        11.7.6. Cambodia

        11.7.7. Vietnam

        11.7.8. Rest of SA

    11.8. Key Findings, By Each Category

12. Categorizing of Oceania Winter adventures tourism 2021

    12.1. Introduction/ Key Findings

    12.2. Current Market Analysis by Type (% of Demand)

        12.2.1. Snowkiting

        12.2.2. Ice yachting

        12.2.3. Snow kayaking

        12.2.4. Ice surfing

        12.2.5. Ice climbing

        12.2.6. Shovel racing

        12.2.7. Ice diving

        12.2.8. Snowcross

        12.2.9. Speed flying

        12.2.10. Ski biking

        12.2.11. Others

    12.3. Current Market Analysis by Booking Channel (% of Demand)

        12.3.1. Phone Booking

        12.3.2. Online Booking

        12.3.3. In Person Booking

    12.4. Current Market Analysis By Tourist Type (% of Demand)

        12.4.1. Domestic

        12.4.2. International

    12.5. Current Market Analysis by Tour type (% of Demand)

        12.5.1. Independent Traveler

        12.5.2. Package Traveler

        12.5.3. Tour Group

    12.6. Current Market Analysis by Customer orientation (% of Demand)

        12.6.1. Men

        12.6.2. Women

    12.7. Current Market Analysis by Country (% of Demand)

        12.7.1. Australia

        12.7.2. New Zealand

    12.8. Key Findings, By Each Category

13. Categorizing of Middle East and Africa Winter adventures tourism 2021

    13.1. Introduction/ Key Findings

    13.2. Current Market Analysis by Type (% of Demand)

        13.2.1. Snowkiting

        13.2.2. Ice yachting

        13.2.3. Snow kayaking

        13.2.4. Ice surfing

        13.2.5. Ice climbing

        13.2.6. Shovel racing

        13.2.7. Ice diving

        13.2.8. Snowcross

        13.2.9. Speed flying

        13.2.10. Ski biking

        13.2.11. Others

    13.3. Current Market Analysis by Booking Channel (% of Demand)

        13.3.1. Phone Booking

        13.3.2. Online Booking

        13.3.3. In Person Booking

    13.4. Current Market Analysis By Tourist Type (% of Demand)

        13.4.1. Domestic

        13.4.2. International

    13.5. Current Market Analysis by Service type (% of Demand)

        13.5.1. Independent Traveler

        13.5.2. Package Traveler

        13.5.3. Tour Group

    13.6. Current Market Analysis by Customer orientation (% of Demand)

        13.6.1. Men

        13.6.2. Women

    13.7. Current Market Analysis by Country (% of Demand)

        13.7.1. Turkey

        13.7.2. South Africa

        13.7.3. UAE

        13.7.4. Egypt

        13.7.5. Jordan

        13.7.6. Rest of MEA

    13.8. Key Findings, By Each Category

14. Competition Analysis

    14.1. Competition Dashboard

    14.2. Competition Benchmarking

    14.3. Competition Deep Dive

        14.3.1. Exodus Travels, Walkers' Britain

            14.3.1.1. Overview

            14.3.1.2. Service Portfolio

            14.3.1.3. Strategy Overview/campaigns

        14.3.2. Trafalgar

        14.3.3. Expat Explore

        14.3.4. Utracks

        14.3.5. Nordiva Tours

        14.3.6. Active Adventures

        14.3.7. Explore, Intrepid Travel

        14.3.8. Topdeck

        14.3.9. Georgian Holidays LLC

        14.3.10. Other Players (As Per Request)

15. Social Media Sentimental Analysis

    15.1. Social Media Platforms Preferred

        15.1.1. Facebook

        15.1.2. YouTube

        15.1.3. Instagram

        15.1.4. Twitter

        15.1.5. LinkedIn

        15.1.6. Pinterest

        15.1.7. Google+

        15.1.8. Others

    15.2. Perceptions on the Proposed Winter adventures tourism Tour Package

    15.3. Consumer Perception for Destinations On Social Media Platforms-Positive and Negative Mentions

    15.4. Trending #Hashtags

    15.5. Social Media Platform Mentions (% of Total Mentions)

    15.6. Region-Wise Social Media Mentions (% of Total Mentions)

    15.7. Trending Subject Titles

16. Assumptions and Acronyms Used

17. Research Methodology

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Sneha Verghese
Principal Consultant
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