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Winter Wear Market By Product Type (Jackets/Coats, Sweaters/ Cardigans, Scarves, Shawls & Wraps, Sweatshirts & Hoodies), Material Type (Cotton, Wool, Velvet, Fur, Leather, Others), Consumer Orientation (Men, Women, Kids), Sales Channel (Wholesalers, Hypermarket/Supermarket, Speciality Stores) & Region - Forecast to 2013 - 2027

Winter Wear Market By Product Type (Jackets/Coats, Sweaters/ Cardigans, Scarves, Shawls & Wraps, Sweatshirts & Hoodies), Material Type (Cotton, Wool, Velvet, Fur, Leather, Others), Consumer Orientation (Men, Women, Kids), Sales Channel (Wholesalers, Hypermarket/Supermarket, Speciality Stores) & Region - Forecast to 2013 - 2027

Winter Wear Market - Analysis, Outlook, Growth, Trends, Forecasts

Winter Wear Market Overview

[300 Pages Report] The winter wear market is estimated at USD ~285 billion in 2022 and is projected to reach USD ~295 billion by 2027, at a CAGR of 4.7% from 2017 to 2021. As per newly released data by Future Market Insights (FMI), the demand for winter wear market grew at approximately 5.0% CAGR in forecast year, reaching a market valuation of US$ 280.0 Bn in 2020. Share of winter wear market in its parent market (apparel market) is close to ~3%-9%. 

Total Addressable Market – USD 280 million


  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • MEA
CAGR for Next 5 Years - 5%


  • 6.2%
  • Xx%
  • Xx%
  • Xx%
  • xx%
  • Xx%
  • 4.4%
Market Growth in terms of Value – 6.0%


  • U.S.
  • Canada
  • UK
  • Japan
  • India
  • Australia
  • South Africa
Market Growth in terms of Volume –5.5%


  • 4.2%
  • Xx%
  • Xx%
  • Xx%
  • Xx%
  • Xx%
  • Xx%

Winter Wear Market Key Points Covered

  • Winter wear market estimates and forecast 2013-2027
  • Key drivers and restraints impacting market growth
  • Segment-wise, Country-wise, and Region-wise Analysis
  • Competition Mapping and Benchmarking
  • Brand share and Market Share Analysis
  • Key Product Innovations and Regulatory Climate
  • COVID-19 Impact on Global Winter Wear Market and How to Navigate
  • Recommendation on Key Winning Strategies

2013-2021 Global Winter Wear Market Outlook Compared to 2022-2027 Forecast

Apparel is one of the world's oldest and most active industries. The majority of countries produce textiles and garments for the worldwide market. As a result, the geographical distribution of manufacturing in the garment and textile industries has shifted drastically in recent years. Furthermore, as a result of rising global temperatures, customers are more interested than ever in high-quality winter wear, and companies are responding by manufacturing high-quality winter wear to suit consumer demand.

Consumers are requesting branded winter wear products because they are influenced by commercials, entertainment channels, and movies, and they perceive branded products to be of higher quality. In the near future, these factors are projected to propel the expansion of the global winter wear market.

New Product Launches in Winter Wear is driving the Demand

Players in the global winter wear market are focusing on launching new products that are both fashionable and of high quality, as well as expanding their market presence by establishing business manufacturing facilities and sales channels to reach potential customers, all of which are key factors driving global demand for winter wear. Furthermore, during the forecast period, expanding apparel production globally and a shift in consumer preference towards branded winter wear products are likely to fuel demand for winter wear.

For instance, in February 2018, Ministry of Supply- the Boston Company, introduced a novel winter wear jacket ‘mercury intelligent heated jacket’ that can be voice controlled. This winter wear heated jacket have an internal heating system that automatically heats to the right temperature and learns consumer behavior to get better over time. 

Growth in Developing Countries Creating Opportunities for the Winter Wear Business

Increase in penetration of organized retail sector, rise in income level, favorable demographics in the developing countries are another factor accelerating the growth of winter wear market. Also, abundant availability of raw materials such as wool, silk, cotton, and others in developing countries for the production of textile products coupled with significant investments being made by government under various schemes to encourage more private equity firms as well as train workforce in developing economies are some of the drivers to winter wear market.

Restraints to Stunt Market Growth

Nowadays, seasons are becoming less predictable each year as a result of climate changes and it becomes difficult to align fashion industry specific processes to match the market demand. Moreover, installed climate control systems in almost all residential and commercial buildings, offices, cars, and shopping stores is one of the factor that influences the market. Hence, the potential substitute products for winter wear and changing climate conditions is being considered as a threat to the market.

Winter Wear Market Country-wise Insights

Will Product Innovations in UK boost the Demand for Winter Wears?

One of the key drivers in the UK will be product improvements related to winter gear. Winter clothing manufacturers are continually changing the quality, raw materials, patterns, and textiles utilized.

Clothing, for example, has always been a large sector in the United Kingdom, according to the British Council. Wool was formerly responsible for 80% of all exports from the British Isles. With six of the world's top 20 fashion universities, the United Kingdom is the global leader in fashion education.

Will Rising Fashion Industry in China likely to continue Demand for Winter Wear Market?

The Chinese fashion industry is rapidly expanding and will continue to expand during the projected period, providing opportunities for global apparel manufacturers and fashion enterprises to enter the Chinese market.

Furthermore, the Covid-19 pandemic had a significant impact on China's winter wear apparel market, which includes things like as winter wear jackets, winter wear accessories, and winter wear sports gear. Moreover, the Harbin Ice Festival and Snow Festival, for example, are helping to boost demand in China's winter wear apparel sector.

How is Increasing Infrastructural Facilities Boosting the Sales of Winter Wear in US?  

The growing infrastructural facilities associated to apparel stores in the country are helping to drive the market forward. As a result, industry participants are concentrating on expanding and developing their product portfolios. For example, in 2019, Old Nevy, an American clothing and accessory brand, opened 7,200 new clothes stores across the country.

How is Changing Fashion Trends in India Attracting the Consumers?

As the modern consumer's financial stability and purchasing power improved in recent years, an inevitable movement from need-based to aspiration-based clothing occurred, revealing the actual potential of the Indian winter clothing business to the fashion retail fraternity.

The Indian winter clothing apparel sector is undergoing a significant and targeted stylistic revolution. Winter wear, which was originally primarily marketed as practical apparel during the winter season, now mixes style with usefulness.

Winter Wear Market Category-wise Insights

How is Jackets/Coats Faring within the Market?

In terms of product type, jackets/coats are expected to rise at a CAGR of ~3%. The market is being driven by an increase in the use of jackets for various activities such as trekking, biking, armor, touring, and excursions. On the other hand, the availability of light and durable items has been a major driver of market demand.

Will Woolen Winter Wear Drive the Market Sales?

According to the analysis, the wool segment is predicted to grow at a considerable CAGR of ~4% from 2022 to 2027, owing to the fact that woolen fabrics are elastic and can fit any body form, making them more convenient for users. During the winter, it is more comfortable and helps to keep the body warm.

Which Consumer Orientation Holds a Lucrative Avenues for Winter Wears?

In terms of consumer orientation, women segment is expected to register the significant CAGR of ~6% from 2022 to 2027 and is expected to remain dominant over the forecast period.

Scarves, sweaters, and shawls have a broad appeal, which is fueling segment growth. In addition, these products are worn as casual wear during numerous festivities and festive occasions, implying that winter wear products will continue to grow in the coming years.

Will Online Retailing become the Most Prominent Sales Channel for Winter Wear?

According to the analysis, online retailing is predicted to dominate over the forecast period, with a CAGR of ~8%. As a result of the epidemic, consumer preferences have altered, and instead of shopping offline, they are moving to online retailing, prompting players to grow their online presence in the market.  

Winter Wear Market Competitive Landscape

Leading players operating in the global winter wear market are focusing on product promotions, development, and new product launches in order to expand their business globally.

For instance:

  • Columbia Sportswear Company will debut Omni-HeatTM Infinity, the next generation of thermal-reflective warmth, in 2021. Omni-Heat Infinity's first season includes a variety of technical coats, winter footwear, caps, and gloves for men and women.
  • Zara went all out for the 2020 winter collection, debuting some of today's most-wanted styles before anybody else. Oversized dickeys, sweater vests, leather pants, and other items were introduced by the brand.

Scope of Report



Forecast Period


Historical Data Available for


Market Analysis

USD Million for Value

Key Regions Covered

North America, Latin America, Europe, East Asia,

South Asia, Oceania & MEA

Key Countries Covered

United States, Canada, Brazil, Mexico, Germany, U.K., France, Spain, Italy, Russia, South Africa, Northern Africa GCC Countries, China, Japan, South Korea, India, Thailand, Malaysia, Indonesia, Australia & New Zealand

Key Segments Covered

Product Type, Size, Material Type, Consumer Orientation, Sales Channel and Region

Key Companies Profiled

  • Nike Inc.
  • Aero Group
  • Fenix Outdoor Group
  • Wintergreen Northern Wear
  • Helly Hansen Company
  • Forever 21, Inc.
  • J.Crew Group, Inc.
  • American Multinational Corporation Gap Inc.
  • Zara SA
  • Patagonia, Inc.
  • Columbia Sportswear Company
  • Gap Inc.
  • VF Corporation

Report Coverage

Market Forecast, Company Share Analysis, Competition Intelligence, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives

Customization & Pricing

Available upon Request

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Global Winter Wear Market by Category

By Product Type:

  • Jackets/Coats
  • Sweaters/ Cardigans
  • Scarves, Shawls & Wraps
  • Sweatshirts & Hoodies
  • Hats, Caps, & Gloves
  • Others

By Material Type:

  • Cotton
  • Wool
  • Velvet
  • Fur
  • Leather
  • Others

By Consumer Orientation:

  • Men’s Winter Wear
  • Women’s Winter Wear
  • Kids Winter Wear

By Size:

  • Small
  • Medium
  • XL
  • Double XL

By Sales Channel:

  • Hypermarkets/Supermarkets
  • Convenience Stores
  • Specialty Stores
  • Multi-Brand stores
  • Exclusive Stores
  • Online Retailers
  • Others Sales Channel

By Region:

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • MEA

Key Questions Answered in the Report

What is the current winter wear market value?

The global winter wear market reached a valuation of US$ ~280 Bn in 2020.
The global winter wear market grew at a sluggish 4.7% CAGR between 2017 and 2021.
Growing popularity of online stores, new product launches, and increasing mergers and acquisitions etc. are the key trends in the market.
Leading players operating in the global winter wear market are Nike Inc., Helly Hansen Company, Forever 21 Inc., American Multinational Corporation and Zara SA.
The North America winter wear market is projected to grow at a 3% CAGR over the forecast period.
Leading players in the global winter wear market are estimated to account for approximately ~15%-20% of the total market share.
The Europe winter wear market is anticipated to expand at 4% CAGR over the forecast period.

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