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Europe Winter Tourism Market Outlook (2022 to 2032)

The Europe Winter Tourism market is estimated to reach US$ 180 Billion in 2022. As per the report, sales are forecast to increase at a robust 6% CAGR, with the market valuation reaching US$ 322.35 Billion by 2032. The contribution of European winter tourism is 1% - 2% of the GDP of European Countries.

Attribute Details
Europe Winter Tourism Market Estimated Size (2022) US$ 180 Billion
Europe Winter Tourism Market Projected Size (2032) US$ 322.35 Billion
Europe Winter Tourism Market Value-based CAGR (2022 to 2032) 6% CAGR
Europe Winter Tourism Market Contribution to GDP 1% - 2%

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2017 to 2021 European Winter Tourism Market Outlook Compared To 2022 to 2032 Forecast

There are many different countries in Europe, each of which has its own significance and may be historical or heritage related. Switzerland, Austria, France, Iceland, Sweden, etc. countries are popular destinations for tourists from all over the world as they have so many places to visit and check out. Tourists come to Europe to experience the lifestyle in cities, enjoy the cuisines, explore nature, and visit historical and famous places.

Millions of people visit these cities each year, eager to return to visit these countries and experience the many facets of these countries: With famous sites such as the Eiffel Tower, the Colosseum, Stonehenge, the city of Athens, Prague Castle, and the canals of Venice. Travelers to Europe are international and even come from Europe itself.

Competition Between Tourism Companies Can Be A Market Booster In European Countries

Competition among enterprises in the tourism sector in European nations has shown to be a motivation to spur ongoing progress. Entrepreneurs in the tourist sector are vying to surpass other enterprises, and many of them are doing so effectively by looking for lower-cost alternatives, improving quality, and learning new ways to boost production.

It has been demonstrated that competition among tourism-related businesses in European countries serves as a driving force for forward movement. Tourism-related business owners compete with one another, and many of them succeed in doing so by identifying more affordable alternatives, raising standards, and discovering innovative ways to increase output.

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Initiatives By European Travelling Commission To Promote Nordic Tourism

European Travelling Commission (ETC) is responsible for the promotion of European countries as key destinations for tourism. ETC also provides member businesses services, which boosts productivity and competitiveness.

The European Travelling Commission has launched a campaign, which focuses on the sustainable tourism market in Nordic Countries. This campaign was developed for the revival of the tourism market in Nordic countries, which were closed due to Covid-19.

There are multiple initiatives taken by the commission, including the promotion of tours by media, tie-ups with businesses, and establishing direct Business to consumer relations. The Nordic countries are filled with mountains, glaciers, and beaches, which are the main attraction for tourists loving ecological tourism.

These scenarios and landscapes surely are unique experiences for travelers. Also, tourism companies are arranging activities such as skiing, ice skating, and off-road cycling, which will attract an adventure-loving group of tourists.

Country Insights

Nordic Countries Are Taking Initiative for Innovation in Tourism

Tourism has a positive impact on the economy of multiple countries worldwide and Nordic Countries are observing a boost in tourism. This brings unexplored challenges and opportunities as well. Tourism was one of the important agendas of the Nordic Council of Ministers in the last few years.

Tourism is a complex sector, affecting multiple parts of the economy, making it difficult to identify and coordinate common goals. At the same time, tourism has the potential to contribute to economic growth, social inclusion, and environmental awareness.

Tourism in the Nordics is a dedicated Nordic Innovation initiative aimed at fostering Nordic cooperation on innovation in the tourism industry and contributing to a more environmentally, socially, and economically sustainable region.

It focuses on developing new sustainable business models and innovative digital solutions. It has funded projects such as Mobile positioning data for tourism statistics, sustainable tourism in Nordic Harbor Towns, and Nordic Travel Tech Network.

United Efforts of UNWTO and Ministry of Tourism of Andorra for Snow and Mountain Tourism

For the promotion and development of Mountain tourism in European countries, UWNTO and the Ministry of Tourism of Andorra are organizing World Congress on Snow and Mountain Tourism. Mountain tourism is tourism that takes place in a defined and limited geographical space, such as a hill or mountain, with specific landscapes, topography, climate, biodiversity (fauna and plants), and characteristics and attributes unique to the local community.

It is a type of activity. Wide range of outdoor recreation and sports activities. The recent congress meeting discussed many factors of mountain tourism development. Topics such as innovation in mountain tourism, sustainable mountain tourism, digital transformation of tourism and its future, etc. were discussed by representatives from a number of European Countries, like Italy, the United Kingdom, France, and Greece.

Wild Sweden Organization Is Taking Tourists to Experience the Nordic Wilderness

Wild Sweden is an organization, that works mainly on sustainable wild tours and helps in rural development. It is a member of three regional tourism boards and the Swedish Ecotourism Society. The company is working with local guesthouses and small-scale, family-owned businesses.

They use local transportation such as buses and trains as their tour transportation and fixed partners which serve authentic food, which is also locally produced. This is leading to local business growth and economic boost. Wild Sweden is also planning on offering long-term tour packages, instead of short ones, so that tourists can experience the wilderness up close, rather than just getting a glimpse of nature.

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Category-Wise Insights

Which Tourism Type is the Most Preferred?

Tourists are loving the natural beauty of European countries.

Ecological/Sustainable tours are far more popular among tourists visiting European countries in winter. Despite having options to see the cities around the European countries in snowy winter and experience the culture, tourists around the world are preferring to go to the mountains for hikes and adventure or see the wilderness in these countries.

What Type of Booking Channel is the Most Prominent Channel through the Forecast Period?

People are preferring online booking channels to book tours around European countries. There is a number of tour organizing companies, which have their websites and promote such planned tours there. Tourists interested can look at these websites and decide which tour is best suited for them.

Tourists can contact the organizers from the website itself and enquire if there are any doubts or problems. Bookings and payment gateways are also available on the same. So, instead of in-person bookings, people are choosing online tour booking methods.

Which Age Group is more likely to Travel?

Youths are answering the call of the Alps and the Elderly are enjoying European culture

There are two age groups that are interested in winter tours around European countries. The age group of 26-35 and 36-45 are the most common age groups visiting Europe. People of the 26-35 age group are preferring adventure tours including treks and hiking mountains and jungle safaris, whereas people aged 36-45 are interested in sightseeing and experiencing the cultures of European cities.

Competitive Landscape

The top players in European tours are offering a number of tours, which are customized according to the preference of tourists. Many tours and travel companies are offering adventure tours, safaris, and cruises in winter, along with visits to the highlights in European countries.

For instance:

  • The Natural Adventure tour company is offering a number of tours consisting of walking and cycling around mountains. The youths are attracted to the adventurous format of such tours and thus are very popular in the age group. The tours include treks on the Alps and trail cycling through Spain.
  • Topdeck tours are planning long-term tours, which cover about 13 countries (England, France, Switzerland, Italy, Liechtenstein, Vatican City, Austria, Germany, Slovenia, Hungary, Poland, Czech Republic, and the Netherlands) and visits to key highlights of these countries. This winter tour is offering a chance to see a number of enchanting landscapes and vast cities in European countries.

Scope Of Report

Attribute Details
Forecast Period 2022 to 2032
Historical Data Available for 2017 to 2021
Market Analysis US$ Million for Value
Key Region Covered Europe
Key Countries Covered United Kingdom, Switzerland, Austria, Norway, Spain, Netherlands, Sweden, and Greece.
Key Segments Covered Tourism Type, Booking Channel, Tourist Type, Tour Type, Age Group, and Region.
Key Companies Profiled
  • Topdeck
  • The Natural Adventure Company
  • G Adventures
  • Intrepid
  • GJ Travel
  • Shamrocker Adventures
  • Exodus Travel
  • On Go tours
  • Tauck
  • Expat Explore Travel
  • Thomas Cook Travels
  • Trafalgar
  • Wingbuddy
  • Euroventures
Report Coverage Market Forecast, Company Share Analysis, Competition Intelligence, Drivers, Restraints, Opportunities and Threats Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives
Customization & Pricing Available upon Request

European Winter Tourism Market By Category

By Tourism Type:

  • Skiing
  • Hiking
  • Mountain Climbing
  • Trails Travel
  • Religious Travel
  • Christmas Travel

By Country:

  • United Kingdom
  • Switzerland
  • Austria
  • Norway
  • Spain
  • Netherlands
  • Sweden
  • Greece
  • Others

By Booking Channel:

  • Phone Booking
  • Online Booking
  • In Person Booking

By Tourist Type:

  • Domestic
  • International

By Age Group:

  • 15-25 Years
  • 26-35 Years
  • 36-45 Years
  • 46-55 Years
  • 66-75 Years

Frequently Asked Questions

What is the current value of European tourism market value?

The European winter tourism market is expected to reach a valuation of US$ 180 Billion in 2022.

What are the key trends driving the European tourism market?

The number of popular cities and key highlights to visit in European countries are attracting travelers from all around the world to come and explore Europe in winter. The snowy mountains, exotic beaches, and civilizations are the key factors of European tourism.

Who are the leading players in the European tourism market?

Leading players operating in the European winter tourism market are Topdeck, The Natural Adventure Company, G Adventures, Intrepid, Trafalgar, GJ Travel, Shamrocker Adventures, Exodus Travel, On Go tours, and Tauck among others.

Table of Content

1. Executive Summary | Europe Winter Tourism Market

    1.1. Market Outlook

        1.1.1. Who Is Travelling?

        1.1.2. How Much Do They Spend?

        1.1.3. Direct Contribution of Tourism To GDP

        1.1.4. Direct Contribution of Tourism To Employment

    1.2. Tourism Evolution Analysis

    1.3. FMI Analysis and Recommendations

2. Market Introduction

        2.1.1. Total Spending (US$ Million) and Forecast (2022 to 2032)

        2.1.2. Number of Tourists (Million) and Forecast (2022 to 2032)

        2.1.3. Total Spending Y-o-Y Growth Projections (2022 to 2032)

        2.1.4. Number of Tourists Y-o-Y Growth Projections

3. Market Dynamics

    3.1. Market Drivers & Opportunities

        3.1.1. Innovation in Nordic Tours

        3.1.2. Development in Snow and Mountain Tourism May Boost Tourists’ Attraction

        3.1.3. Local Businesses Are Joining Forces to Make Tourism Sustainable

        3.1.4. Tour Planning Companies Are Offering Authentic Winter Europe Experience to Travellers

        3.1.5. Treks and Adventure Tours Around Europe in Winter

4. European Tourism Industry Analysis, 2021

    4.1. Tourism Industry Overview

        4.1.1. Inbound Tourism Arrivals in European Countries

        4.1.2. Air Arrivals By Port of Entry

        4.1.3. Visitors' Arrivals to Europe by Country of Residence

        4.1.4. Others (during the course of study)

5. Market Background

    5.1. Macro-Economic Factors

        5.1.1. European GDP Growth Outlook

        5.1.2. European Industry Value Added

        5.1.3. Consumer Spending Outlook

        5.1.4. European Direct contribution of Travel & Tourism to GDP

        5.1.5. Internet Penetration Rates

        5.1.6. Capital Investment in Travel & Tourism

        5.1.7. Top Tourism Spending Countries

    5.2. Forecast Factors - Relevance & Impact

6. Categorizing of European Tourism Market, 2021

    6.1. Introduction/ Key Findings

    6.2. Current Market Analysis By Tourism Type

            6.2.1. Skiing

            6.2.2. Hiking

            6.2.3. Mountain Climbing

            6.2.4. Trails Travel

            6.2.5. Religious Travel

            6.2.6. Christmas Travel

    6.3. Current Market Analysis By Country

            6.3.1. United Kingdom

            6.3.2. Switzerland

            6.3.3. Austria

            6.3.4. Norway

            6.3.5. Spain

            6.3.6. Netherlands

            6.3.7. Sweden

            6.3.8. Greece

            6.3.9. Others

    6.4. Current Market Analysis By Tourist Type (% of Demand)

            6.4.1.1. Domestic

            6.4.1.2. International

    6.5. Current Market Analysis By Age Group (% of Demand)

            6.5.1. 15-25 Years

            6.5.2. 26-35 Years

            6.5.3. 36-45 Years

            6.5.4. 46-55 Years

            6.5.5. 66-75 Years

    6.6. Current Market Analysis By Booking Channel (% of Demand)

            6.6.1. Phone Booking

            6.6.2. Online Booking

            6.6.3. In-Person Booking

    6.7. Key Findings, By Each Category

7. Social Media Sentimental Analysis

    7.1. Social Media Platforms Preferred

            7.1.1. Facebook

            7.1.2. YouTube

            7.1.3. Instagram

            7.1.4. Twitter

            7.1.5. LinkedIn

            7.1.6. Pinterest

            7.1.7. Google+

            7.1.8. Others

    7.2. Consumer Perception for Destinations On Social Media Platforms-Positive and Negative Mentions

    7.3. Trending #Hashtags

    7.4. Social Media Platform Mentions (% of Total Mentions)

    7.5. Region-Wise Social Media Mentions (% of Total Mentions)

    7.6. Trending Subject Titles

8. Consumer Sentiment Analysis

    8.1. Which specific destination is preferred by tourists and why?

    8.2. Which features are most important for tourists while choosing a destination?

    8.3. Are consumers ready to pay a premium price for destinations?

    8.4. Does social media influence tourists’ decision-making?

    8.5. Which mode of advertisement do travel agencies prefer?

    8.6. Others

9. Competition Analysis

    9.1. Competition Dashboard

    9.2. Pricing Analysis by Competition

    9.3. Competition Benchmarking

    9.4. Competition Deep Dive

        9.4.1. Topdeck

            9.4.1.1. Overview

            9.4.1.2. Product Portfolio

            9.4.1.3. Profitability by Market Segments (Product/Channel/Region)

            9.4.1.4. Sales Footprint

            9.4.1.5. Strategy Overview

                9.4.1.5.1. Marketing Strategy

                9.4.1.5.2. Product Strategy

                9.4.1.5.3. Channel Strategy

        9.4.2. The Natural Adventure Company

            9.4.2.1. Overview

            9.4.2.2. Product Portfolio

            9.4.2.3. Profitability by Market Segments (Product/Channel/Region)

            9.4.2.4. Sales Footprint

            9.4.2.5. Strategy Overview

                9.4.2.5.1. Marketing Strategy

                9.4.2.5.2. Product Strategy

                9.4.2.5.3. Channel Strategy

        9.4.3. G Adventures

            9.4.3.1. Overview

            9.4.3.2. Product Portfolio

            9.4.3.3. Profitability by Market Segments (Product/Channel/Region)

            9.4.3.4. Sales Footprint

            9.4.3.5. Strategy Overview

                9.4.3.5.1. Marketing Strategy

                9.4.3.5.2. Product Strategy

                9.4.3.5.3. Channel Strategy

        9.4.4. Intrepid

            9.4.4.1. Overview

            9.4.4.2. Product Portfolio

            9.4.4.3. Profitability by Market Segments (Product/Channel/Region)

            9.4.4.4. Sales Footprint

            9.4.4.5. Strategy Overview

                9.4.4.5.1. Marketing Strategy

                9.4.4.5.2. Product Strategy

                9.4.4.5.3. Channel Strategy

        9.4.5. GJ Travel

            9.4.5.1. Overview

            9.4.5.2. Product Portfolio

            9.4.5.3. Profitability by Market Segments (Product/Channel/Region)

            9.4.5.4. Sales Footprint

            9.4.5.5. Strategy Overview

                9.4.5.5.1. Marketing Strategy

                9.4.5.5.2. Product Strategy

                9.4.5.5.3. Channel Strategy

        9.4.6. Shamrocker Adventures

            9.4.6.1. Overview

            9.4.6.2. Product Portfolio

            9.4.6.3. Profitability by Market Segments (Product/Channel/Region)

            9.4.6.4. Sales Footprint

            9.4.6.5. Strategy Overview

                9.4.6.5.1. Marketing Strategy

                9.4.6.5.2. Product Strategy

                9.4.6.5.3. Channel Strategy

        9.4.7. Exodus Travel

            9.4.7.1. Overview

            9.4.7.2. Product Portfolio

            9.4.7.3. Profitability by Market Segments (Product/Channel/Region)

            9.4.7.4. Sales Footprint

            9.4.7.5. Strategy Overview

                9.4.7.5.1. Marketing Strategy

                9.4.7.5.2. Product Strategy

                9.4.7.5.3. Channel Strategy

        9.4.8. On-Go tours

            9.4.8.1. Overview

            9.4.8.2. Product Portfolio

            9.4.8.3. Profitability by Market Segments (Product/Channel/Region)

            9.4.8.4. Sales Footprint

            9.4.8.5. Strategy Overview

                9.4.8.5.1. Marketing Strategy

                9.4.8.5.2. Product Strategy

                9.4.8.5.3. Channel Strategy

        9.4.9. Tauck

            9.4.9.1. Overview

            9.4.9.2. Product Portfolio

            9.4.9.3. Profitability by Market Segments (Product/Channel/Region)

            9.4.9.4. Sales Footprint

            9.4.9.5. Strategy Overview

                9.4.9.5.1. Marketing Strategy

                9.4.9.5.2. Product Strategy

                9.4.9.5.3. Channel Strategy

        9.4.10. Expat Explore Travel

            9.4.10.1. Overview

            9.4.10.2. Product Portfolio

            9.4.10.3. Profitability by Market Segments (Product/Channel/Region)

            9.4.10.4. Sales Footprint

            9.4.10.5. Strategy Overview

                9.4.10.5.1. Marketing Strategy

                9.4.10.5.2. Product Strategy

                9.4.10.5.3. Channel Strategy

        9.4.11. Thomas Cook Travels

            9.4.11.1. Overview

            9.4.11.2. Product Portfolio

            9.4.11.3. Profitability by Market Segments (Product/Channel/Region)

            9.4.11.4. Sales Footprint

            9.4.11.5. Strategy Overview

                9.4.11.5.1. Marketing Strategy

                9.4.11.5.2. Product Strategy

                9.4.11.5.3. Channel Strategy

        9.4.12. Trafalgar

            9.4.12.1. Overview

            9.4.12.2. Product Portfolio

            9.4.12.3. Profitability by Market Segments (Product/Channel/Region)

            9.4.12.4. Sales Footprint

            9.4.12.5. Strategy Overview

                9.4.12.5.1. Marketing Strategy

                9.4.12.5.2. Product Strategy

                9.4.12.5.3. Channel Strategy

        9.4.13. Wingbuddy

            9.4.13.1. Overview

            9.4.13.2. Product Portfolio

            9.4.13.3. Profitability by Market Segments (Product/Channel/Region)

            9.4.13.4. Sales Footprint

            9.4.13.5. Strategy Overview

                9.4.13.5.1. Marketing Strategy

                9.4.13.5.2. Product Strategy

                9.4.13.5.3. Channel Strategy

        9.4.14. Euroventures

            9.4.14.1. Overview

            9.4.14.2. Product Portfolio

            9.4.14.3. Profitability by Market Segments (Product/Channel/Region)

            9.4.14.4. Sales Footprint

            9.4.14.5. Strategy Overview

                9.4.14.5.1. Marketing Strategy

                9.4.14.5.2. Product Strategy

                9.4.14.5.3. Channel Strategy

        9.4.15. Others (As Per Request)

            9.4.15.1. Overview

            9.4.15.2. Product Portfolio

            9.4.15.3. Profitability by Market Segments (Product/Channel/Region)

            9.4.15.4. Sales Footprint

            9.4.15.5. Strategy Overview

                9.4.15.5.1. Marketing Strategy

                9.4.15.5.2. Product Strategy

                9.4.15.5.3. Channel Strategy

10. Assumptions and Acronyms Used

11. Research Methodology

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Europe Winter Tourism Market